META Social Media Marketing Professional

META Social Media Marketing Professional

Employment Outlook

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Sample of reported job titles:

Digital Marketing Strategist, Digital Media Planner, Internet Marketing Specialist, Marketing Consultant, Online Marketing Consultant, Paid Search Consultant, Paid Search Strategist, Search Engine Optimization Consultant (SEO Consultant), SEO Strategist (Search Engine Optimization Strategist), Social Media Specialist

Earning Potential in Nashville-Davidson--Murfreesboro--Franklin, TN:

● Workers on average earn $62,220. ● 10% of workers earn $35,600 or less. ● 10% of workers earn $101,570 or more.

Earning Potential in Tennessee:

● Workers on average earn $60,330. ● 10% of workers earn $31,370 or less. ● 10% of workers earn $102,260 or more. ● 2028 Projected Employment 5,380 ● Projected Annual Job Opening 2018-2028 420

Class Objective Certification

Participants will develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of marketing efforts.

Fees None

Delivery Method

Virtual Coursera training course including a weekly virtual peer learning session that includes job preparation, resume and interview workshops, and other work readiness skills (job readiness classes start every 4 weeks and occur on Tuesdays and Wednesdays). Also included are extra in-person lab activities and classes that are supplemental to the Coursera content.

Duration

12-18 weeks, minimum 16-20 hours per week ideally

Prerequisites & Assessments

Must have an interest and some knowledge of social media Complete Release of Information form and Income disclosure form Participants must be at least 18 years old, have a high school diploma or equivalent, pass basic computer, reading and math assessments, pass required Northstar and CASAS assessments, and develop a service plan with a career coach. Has internet access and a computer or laptop (if not, this will be addressed during enrollment)

Curriculum

This program contains 6 courses that include topics in understanding social media marketing and its impact, creating effective posts and brands, managing content, marketing analytics, designing effective advertisements (specifically across META), and how to measure and optimize social media marketing campaigns.

Accreditation

Google Social Media Marketing Professional Certificate

Space Requirements

Computer lab/classroom space (Shared)

Staff

1-2 instructors per Google IT program (some specialization, but also overlap, which could look like 1 instructor covering two programs) 1 Technology Recruiter

Equipment

12 laptops to rent out to virtual participants Hotspots for participants to rent out Projector/TV for instructor use Computer Mice, pens and paper, folders/binders

Supplies

Instructor and participant guides (available in Spanish) Certificate outline

Stipends

No