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Digital Marketing and E-commerce
Digital Marketing and E-commerce
Employment Outlook
Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.
Sample of reported job titles:
Marketing Coordinator, Marketing Assistant / Associate / Specialist, Search Engine Optimization Specialist / Analyst, Paid Search Specialist, Media Coordinator, Media Planner, Email Marketing Specialist, E-commerce Associate, E-commerce Analyst
In Nashville-Davidson--Murfreesboro--Franklin, TN:
● Workers on average earn $62,220. ● 10% of workers earn $35,600 or less. ● 10% of workers earn $101,570 or more.
In Tennessee:
● Workers on average earn $60,330. ● 10% of workers earn $31,370 or less. ● 10% of workers earn $102,260 or more. ● 2028 Projected Employment 5,380 ● Projected Annual Job Opening 2018-2028 420
Class Objective Certification
This program is designed to give participants the basic knowledge and skills needed in an entry level job in digital marketing and e-commerce.
Fees None
Delivery Method
Virtual Coursera training course including a weekly virtual peer learning session that includes job preparation, resume and interview workshops, and other work readiness skills (job readiness classes start every 4 weeks and occur on Tuesdays and Wednesdays). Also included are extra in-person lab activities and classes that are supplemental to the Coursera content.
Duration
12-18 weeks, minimum 16-20 hours a week ideally
The extra lab sessions occur once a month (in Lifsey and in Clarksville) and last around 2 hours
Prerequisites & Assessments
Have an interest and familiarity digital marketing and e-commerce Pass Northstars assessments: Computer Basics with an 85% or higher, Internet Basics with an 85% or higher, and Windows 10 with a 75% or higher. Participants must be at least 18 years old, have a high school diploma or equivalent, pass basic computer, reading and math assessments, and develop a service plan with a career coach. Has internet access and a computer or laptop (if not, this will be addressed during enrollment)
Curriculum
This program contains 7 courses that include topics on the foundations of digital marketing and e-commerce, attracting and interacting with customers online, email marketing, marketing analytics, launching and managing e-commerce stores, and developing customer loyalty.
Accreditation
Google Digital Marketing and E-Commerce Certificate
Space Requirements
Computer lab/classroom space (Shared)
Staff
2 instructors per Google IT program (some specialization, but also overlap, which could look like 1 instructor covering two programs) 1 Technology Recruiter
Equipment
12 laptops to rent out to virtual participants Hotspots for participants to rent out Computer mice and keyboards, pens and paper, folders/binders
Supplies
Instructor and participant guides (available in Spanish) Certificate Outline
Stipends
None
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