introduction About the brand
They believe in making the fairytale moments in our lives a reality. Each peice of their garmant is a unique craftmanship that stays with you forever.
Mission and Vision To touch the lives of the wearer. To create an experience of being understood. The brand’s mission is to provide superior customer service and make the whole shopping experience pleasurable.
Geisha Designs is an India based luxury lifestyle brand that was started by NIFT graduates Mrs Shalini Jaikaria and Paras Bairoliya in 2001. They have translated the ancient yet very modern world of today into creative and unconventional garments. The brand is a good mix of traditions and contemporary style to create classic, heritage and timeless pieces.
Their vision is to create a presence in the market,where ‘Geisha Woman’ feels she is in her paradise– a fairytale of happiness.
Organisational Structure
They emphasis mostly on prints, hand detailings and other techniques to make their graments beautiful inside out. Emroidery and prints are an essential part Geisha Designs with creative use of traditional materials like beads, sequins etc to gives a 3D form that is textural, vibrant and bold. A small idea that popped into two young designers minds have now evolved into a brand of 150 plus employees. Geisha Design is a member of the FDCI (Fashion Design Council of India) and shocases they collections bi-annually at the Wills Lifestyle Indian Fashion Week, Paris Fashion Week, Indian Fashion Week, etc. The brand currently retails in more than 100 stores all across Europe, India, Japan, Sout East Asia, UAE, USA, UK and South Africa.
brand ideology The ideology that bind the lable is A design philosophy that epitomizes style and focuses on fine craftsmanship, utility and refinement. 1
There are more than 150 employees at Geisha Designs. They are divided into the following departments: Design, Production, Finance, Legal and logistics, Merchandising, Legal, etc 2
