initial Concept
collection 2 - Breif
Create a luxury lounge wear collection which is a unique peices of art for the provided clientele, taking inspiration from Japanese fantasy florals and works of famous visual artist Eva Magil Oliver. The style of prints are scaled up and engineered to only certain parts of the garment. The silhouettes must be fun, comfrotable and breathable. The products developed should be made keeping in mind the brands aesthtics and ideologies. Each peice should be unique and a heritage peice that can be passed on as heirlooms.
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The initial concept was to use Ayur Vastra as the base fabrics on which the kalamkari techniques focusing of florals prints was to be done. Since in the process of Kalamkari, the fabric goes through several cycles of washes and boiling, it may loose its healing properties makig the ayur fabric completely useless. Hence, this idea was dropped. After several changes and research, the base fabric was later changed to handloom cotton and khadi cotton on which scaled up engineered floral prints inspired from Japanese fanatsy florals was to be hand painted using natural dyes. For design inspiration the colourful Art Deco foral art works, the Japanese fantasy florals were reffered. Several studies on artworks by artists like Eva Magil, Rachel Newling etc were also done to bring in the modern and chic element to the designs.
Fig 67: A peice of Japanase Fantasy Floral artwork
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