“Consumers” “Consumers” The millennial young person are seemingly OFF WHITES consumer of today; placing them in two separate categories.With the first being in the higher-wage category; these consumers seemingly wear more designer on a day-to-day basis. Wearing the likes of Balenciaga and Gucci also considered a very loyal customer to the brand. Then on the other hand we have the other type of consumer. These come in a lower-income bracket and purchase items from time to time when a hyped item is released. OFF WHITES consumers are waiting for a designer that’s focused towards them. With Virgil’s aim being to focus past influences on today’s modern designs. Virgil uses iconic symbols as his muse for influence upon his designs and collections. The idea that Off White can go from the illustration and graphic of T-shirts all the way to a be-
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