Off Whites first collection arrived in 2014, it was packed with streetwear staples: oversized hoodies, leather jackets flannels shirts and distressed denim these garments carried a distinctive feature. They were audaciously branded with giant logos and striped graphics. Off White would read across the back of shirts with a name on a jersey. Stripes would be imprinted on sides of socks and every article of clothing would announce itself when worn together, as if Virgil was trying to create a team uniform for a sport of being an ecleckted fashionista. This look was the beginning of the 2nd phase of Virgil’s evolution. His first direct foray into the creation of his brand was Pyrex vision. Launched in 2012, Pyrex was a fashion experiment for Virgil. The name was inspired by the pushing t line. Virgil was contextually trying to make his money by taking Michael Jordan’s number along with discounted champion and polo garments and whipped dup a way to create product in demand.
36