INTRODUCING INTRODUCING Asos is one of the world’s largest fast fashion brands and a global leader of online fashion. The brand sells a variety of high-street brands and are sold worldwide. Launched in 2000 originally called ‘ As Seen On Screen’ by founders Quintin Griffiths and Nick Robertson. Asos success has been massive over the 20 years its been around. By the end of the first trading year ASOS had turned over millions, now being a functioning multimillion online fashion brand. It was originally set up to sell affordable product easily online to consumers, offering fast paced delivery yet also sustainable to the fashion industry. With ASOS being a global company it operates in 231 countries worldwide, although only based online it’s accessibility is extremely appealing to consumers and reach a wider target market compared to its competitors.
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