Archetypes in your Image and Branding Part 6 by Jenni P

You are a visionary. You see an expanded, improved version of the world, of humanity and of course, your life! You are endeavouring to use your genius, your dreams, your influence, technology, YOUR STORY to make an impact and in doing so, attract the financial rewards.

Out there in the world are all the people you can help, your ideal clients who are looking for you right now. Right now! Isn't that a fantastic thought?

But where are they? Who are they? And how do you find them and get their attention? This is the eternal conundrum of the small business owner - sustainable and easy client attraction.

Within the collective consciousness, (that includes your online audience!) lies archetypes that depict and evoke the ideals that humanity holds dear. Humans understand them innately because they are universal, and clients are humans too. Those archetypes are already present in your ideal client's head - images, characteristics, values, and qualities that are naturally tattooed into her psyche. Your perfect client is wired to look for you. But will she recognise you when she sees you? Will she be attracted? Will your message resonate with her? Branding and book writing use archetypes in the same way. But they are often archetypes that modern online audiences can't relate to.

I don't use these traditional psychological or mythical archetypes because we are smack bang in a funky, complex technological age of women rising in their full power!

We women who embody the ideals of this dizzyingly fast and complex rise, need to tap into the new paradigm archetypes to help us clarify our messages so that we are fluent in the language of easy client attraction.

I use Visionary Women Archetypes to help my clients align their mission, message, and image. Here is the full list of my Visionary Women Archetypes:

The Idealistic Romantic

The Dynamic Adventurer

The Noble Influencer

The Formidable Nurturer

The Light-filled Mystic / Bohemian

The Feminine Paradigm

The Sensual Goddess

The Balanced Twin Flame

The Rock Diva / Rebel

The Innovative Pioneer

The Charismatic Actress / Entertainer

The Intemporal Role Model

From your social media content to your website, from your emails to your webinars, Miss Visionary Archetype 2022 is waiting to crown you as a Chosen One!

Imagine how powerfully you can use that principle to clarify your message and brand.

Imagine if you used this principle in all your visual social media content and on your website, how you could slay the beast of blandness and invisibility in a mascara-ed blink of an eye.

Imagine if you reversed the push energy of yang, go out-and-hunt-for-clients energy for the more feminine pull energy of 'This is who I am and what I stand for'.

Your archetypes always reflect YOUR uniqueness... and they appeal to a matching core desire that is currently important and strongly present within your ideal clients.

You are made up of inside and outside right? You may have different names for your inner self, true self, personality, authentic self, soul self, spirit, the real you, higher self, and so on but they all refer to your inner you. And of course, there is your body.

Your whole image is actually made up of these three principles or qualities:

1 Your Style which is your clothes - to dress in a way that feels authentic and an expression of the true you. Dressing is our inner self's way of expression on a day-to-day basis. It's a creative way of saying 'this is who I am'. Style is a fun and powerful way of communicating that! And it takes into account your natural charms, your best assets, your colouring and your body type.

2 Your Life Purpose - your calling, or simply your values and aspirations. To declare who you are as an entrepreneur is vital. This is beyond your brand and mission It's a potential lighthouse for your prospective clients, collaborators, opportunities and, yes even lovers! We all have a calling, whether it's an inner calling to fulfilment or an outer calling to make a difference, it truly defines who we are, more than any other aspect of our humanity!

3 Your Energy – your energy is closely linked to both the first two qualities through the action of your well-being, vitality, hormonal balance, emotional and mental state and self-care. Your energy is a real, measurable 'thing'! It is electrons firing, life force, chi, prana, and homeostasis (big word for optimum health). It's hormones functioning well, chakras balanced, robust strength, stamina, and vitality.

Energy is a tangible thing we pick up on when we meet people. In certain people's company, we can't stand being around their energy. Others' energy stimulates us. Energy is the fabric of the known world; it's atoms and waves, and it's all helping you to feel amazing or not, according to how you manage it!

When all three archetypes are integrated into your brand and image, and your message is articulated clearly in a way that fits the classic 'Promise to Problem' template, then, you will suddenly become a natural magnet to the ideal clients. And in a way that feels 100% authentic to you!

In this series of articles in Preeminence Magazine, we take each Archetype, and I explain the values it evokes and how it can work for you too.

Now, you don't have to particularly love the outfits demonstrated! The point is recognising if and how you are attracted to the vibe, energy, and overall look.

The vibe of the Mystic Bohemian is redolent of the powerful 'Hippie Era', but in this modern age of visionary women entrepreneurs, it has taken on new meaning as a style and image. And it can be a very paradigm-changing step to align your whole business model with this 'Culture and Brand Vibration', as I like to call it.

Hippies were the name given to the post-war baby-boom generation. A counter-cultural movement which strengthened its values of peace and love during the Vietnam war, Hippies developed their own distinctive, alternative lifestyle and dress. They experimented with communal living arrangements. They often adopted veggie diets based on unprocessed foods and explored the medicines and spiritualities of Eastern Traditions.

Hippies were also known for their unique colourful style, favouring long hair and casual, often unconventional, dress, sometimes in "psychedelic" colours. After a pretty tame era for fashion in the late fifties and early sixties, hippies became synonymous with bare feet, sandals and beads, feathers, flowers and zany patterns representing the times of substance experiments.

Since many mainstream music and entertainment artists (such as the Beatles) espoused the rise of the interest in Eastern Mysticism and lifestyle, despite a turbulent reception from conservative America, the Hippie Vibe has settled into being part of a desirable freedom lifestyle.

As a Brand Energy and fashion trend, it's a style that ebbs and flows but is a permanent option for those whose values continue to harmonise with wellness, alternative and green living, holism and planet caring.

Baby Boomers, Millenials, GenXers, and GenYers have each explored this cultural expression at different stages of their lives. Boomers often return to their beloved Hippie vibe later in life.

Gen X healers, Millenial Yoga Teachers, and even GenY New Wave marketers and artists inspire their homes, websites and lifestyle practices with the colours and cultural framework of this way of life.

Modern mystics fit right in here, as do quantum explorers and ultrasophisticated technology geeks.

So what are the values and qualities that epitomise the energy, colours, forms and psychological profile of this New Age Bohemia?

In the modern era, a "bohemian" was used to describe Roma people, or gipsies as they were also called, in much of Western Europe. The Roma were a wandering people, who lived communally, generally did not possess permanent or stationary jobs or homes, and for whom music, storytelling, and mystical arts were a central part of their lifestyles.

In countries like France and eventually the United States, some people drawn to this unconventional lifestyle came to live with or interact closely with these Roma communities in both cities and towns. But many more, by simply adopting a freewheeling, unfettered lifestyle associated with gipsies, came to be known by the term applied to this wandering, counter-cultural people — "bohemians."

It is now believed that about 1,500 years ago, for reasons not fully understood, the Roma people were uprooted from their homes in northwestern India and began a nomadic existence which lasted for centuries.

Bohemia is not a geographical location but a state of mind. To be a bohemian was to reject all conventional ways of looking at things, explore the forbidden and turn the world upside down, politically and artistically. So the links with the hippie vibe are tangible… unconventional, free-living, and connected to the mystical arts.

This is a highly attractive and recognisable energy and vibe for the modern female visionary entrepreneur who cares deeply about planetary peace, green values, and a return to all things self-healing love. Free-living, Global Entrepreneurial Nomadism (freedom lifestyle) has become synonymous with financial success!!

With the rise of spiritual retreats, ultra high-performance camps, spiritual Goddess Art courses, mega-sophisticated transformation festivals, highly coveted creative and altruistic festivals, projects, travelling therapists and all manner of new self-expression modalities - suddenly, the Mystical Boho vibe is looking ultra glamorous and desirable!

Many 7-figure + entrepreneurs openly display their love of a natural, simple lifestyle, earth values and holistic health. This vibe has turned on its head! Since the noblest values of this Brand Vibe are uppermost in many heart-centred entrepreneurs (healing, planetary change, love and light!!) it is no wonder that rainbow colours, mandalas and dream catchers are now symbols of an avant-garde visionary!

So, once a culture with strong resistance in the business world, this Brand Culture and Energy is one of the most popular and topical today! So whatever your generation or your business, this is an invitation to infuse your brand with values many people identify with right now! The trick is not to overdo any Brand Vibe. Always balance it with two others so you have a well-rounded professional image.

Below are a couple of resources on why this Brand Culture is so Powerful. Because even Richard Branson is considered a hippie billionaire!

How Hippies Become Millionaire Moguls

Why Billionaire Hippies Are Successful 3 Times Over

The Mystic or Bohemian – energy and qualities - ethnic or quirky, voluminous, centred, quiet, magical, floral, creative, peace-loving, unstructured, ethereal, chimerical, natural, wild, iconoclast, non-conformist, liberal, eccentric, maverick, colourful, earth-centred.

While we've always envied stars of the screen and stage, the ability for any entrepreneur to become famous or well known is within reach of anyone with a powerful Personal Brand and a savvy strategy.

Many change-makers covet notoriety, big screen glamour and the lifestyles of stars. Women speakers share a strong desire to be known (even if it is to share their message), but generally, they also love the spotlight, and many hustle for visibility! Speaking engagements carry the same value as a place in a film for aspiring messengers!

With the rise of podcasts, Youtube and Vimeo, where anyone and everyone can have a TV show, live shows, talk shows and all kinds of live broadcasting have brought the world of acting and entertaining to the world of entrepreneurialism! And while this archetype is less easy to define and typify than the others, it is definitely a Brand Energy which invites a brand to amplify its other attributes.

Charisma, a potent, unique personality, a message that carries powerful inspiration, maybe a little glamour or 'badass', some theatrical allure, a brand with this energy will not be beige, bland or boring. It will be memorable, high-vibe, dramatic, glamorous and maybe even humorous!

For many female entrepreneurs, this is a Brand Vibe that has to be worked hard on. Being an actor or entertainer does not come naturally to most people! However, it is worth working on because the world is indeed your stage if you claim your place on it!

This archetype doesn’t have a generic type of wardrobe and outfits. So the best way to use this Actor/Entertainer energy is to amplify and creatively enhance the other two archetypes in your threesome. Take your other two archetypes and dial them up. Choose more extreme examples of their charm and allure.

Become an icon. Make your brand iconic! That means getting widely known and acknowledged for distinction in your values, ethos, style, mission, communication style and popularity. Yes, this vibe is not for the fainthearted and introverted! You will need the confidence to show up, shine and engage people with your radiance! But you can have such fun with this, and aiming for ‘iconic’ can only serve your influence and impact!

For certain, if you resonate with this archetype, if you know your place is centre stage in the world, then this is one you can invent completely! Like a character!

Like all entertainers, the first years can be about learning to step into the spotlight and stay there! But this is a brand vibe that can accelerate all those ‘visibility blues’ ‘reels nerves’ and ‘influencer shyness’!

This is a brand vibe you can unleash with as much creativity and courage as you can muster. Nobody can miss you when you claim this vibe. Forget being an introvert. Practise posture, vocal delivery, body awareness and the determination to see your name in lights - even if it’s just Social Media lights!

This is an era where 'edutainment' is more important than entertainment! This last archetype is for you if you dream of infusing your brand and business model with unforgettable presence, style and energy in the market!

The Actor/ Entertainer – energy and qualities - dramatic or theatrical, extravagant, lyrical, empathetic, artistic, visceral, dedicated, creative, unique, chameleon, funny, light, determined, rhythmical, expressive, confident, playful, inspiring, luminary, sparkling, quixotic.

I help passionate change-makers go from best-kept-secret to highly sought-after super leaders through personal branding and quantum coding work so that they can magnify their message and channel more wealth into their soul-driven movement.

FREE BRAND MESSAGE TO MONEY ALIGNMENT SESSION - BOOK HERE

https://calendly.com/trinityjennip/free-brand-message-to-money-alignment-session?month=2022-10