2007 Media Guide by Hi-Torque Publications

MEDIA GUIDE

2007

WHY HI-TORQUE IS A MUST FOR YOUR MEDIA BUY... You want every advertising dollar to deliver the greatest level of enthusiast awareness and generate the maximum number of unit sales. Promotional dollars spent on inferior media not only deliver a low return on advertising dollars, but jeopardize your companys’ competitive position in the market. Hi-Torque’s titles have consistently generated the highest returns for our advertises in four ways: Delivering The Highest Quality Readership in Each Target Niche: Uncompromising editorial credibility focused on hardcore product testing, a concentrated look at all aspects of the respective sport, and race coverage beyond just the results, creates an irresistible magazine. The audience is further refined by a high percentage of newsstand sales, full priced subscriptions, and

innovative products like our recently released full digital subscriptions. These factors deliver readers who spend more money on their sport than any other target audience. Hi-Torque’s High Percentage of Newsstand Sales: Full price newsstand buyers who spend $5.00 on a magazine don’t do so by mistake; they have compared titles and chosen HiTorque’s. They hold on to the magazine for 2.5 years and read it 8.5 times, and over 65 percent have purchased product from the magazine ads. Time/Warner’s ability to saturate our titles on newsstands across the nation means the hundreds of thousands of newsstand browsers see your ad and remember your message. Hi-Torque titles deliver sales!

2007 MEDIA GUIDE

No Discount Subscriptions: Full price subscriptions, guarantee serious enthusiasts who didn’t buy the magazine on a whim, and will turn every page and read every ad.

CONTENTS

Penetration at the Industry Level: The same high quality product that delivers readers who buy product makes Hi-Torque’s titles the most read by the manufacturer, aftermarket and distribution titans in our industry. Hi-Torque’s complimentary

mailing list reaches the most powerful decisionmakers controlling markets woldwide, and they see your product with every issue. All of these reasons and more have made HiTorque’s advertisers the most loyal in the industry, with a majority involved in our magazines every month for decades…join us!

Robert Rex — National Advertising Manager

Dirt Bike

R/C CAR

Motocross Action

BMX Plus!

Dirt Wheels

Digital & Online Advertising

ATV Action

Mechanical Requirements

Mountain Bike Action

Contact Information

e hensiv mpre e sport o c t h os with t he m rs, into t as grown f trail ride d e lv o e v h o e lv n o ld it v io r in lut en wo been e as se Bike’s evo off-road d h n y a r h o e d t t h e irt and t ar his cover st, D where 35-ye enthusia focused, n, raced, a world wn and ’s it , e e e o . In gets d or ds tru idd sstan siasm , is m ave r e h the e new e to reac ocrossers f editors h with enthu magazin nces that e Six h t it e t a c h o r o ik s o u t n B t le m o s to th s e d n he u ist irt ca agazin industry’s to high-en irt Bike’s agazine br nology, D ines and t upercross , full-blow m d s h n l h e S D , c e e w c m h p e v t d a t u h ie m e n le v o s m h ig dle ter ,t s, , fr try y. A th da new e firs ays toute , from en ramaticall sport, and ding with t product to to Baja th racer in ce. So sad h t ly u s n o n d o lw e lo not o in-dep of the achin lated ny ab xperie uperm is exp net. A zine is on the pla amut of m s has esca e passion ket world raight skin C, from S hether it’s reader’s e rt. a g a h o t the ook ike m GNC pilot ith t he s rmar The g ts. W le sp Dirt B dirt bike b heights. end family nsumed w d the afte readers t ocross to enthusias to enhance incredib t is n r o f k e w o h a c u r o e e t is o m e n t l e n co g hard- s reached ers and w ing. They’r are brillian d we give cets from oss-sectio Bike’s goa g and livin n a t r a a ac f id s in c h r ir r , e c ll t D e e a s a e in a r c g , h ik le h in t b b ra hu g, es ac f dirt achin he m e, we f ridin nched scram rab a hare ery facet o ticated, t —we rid e is entre out and g odified m al world o v ik rld his h re fm 0,000 4 t s with e ent is sop is real wo use Dirt B ay to reac uild-ups o ss to the 2 r a e b e g w m c r v ring i ccessorie es o e c f d equip The testin sport. Be ffordable r detailed Bike exp i a o r s n p t a d a dirty. round the the most ry bikes, o on the Dir ershi anctione or co ts & r e d e a o a t t k is p c e e sur i a g r f it b s n d l rt Bik o a n i w i t r D e Days, e tests on boots an o a e T n t n e i • ay rac your mpe buying a ads LY buckle illion % co rom NTH O er sf 0m • 49 ED M e eith over $14 ccessorie r LISH a B U P 71 • 66% s spend and a D 19 s E t r r H S a e p LI d TA B • Rea urchased - ES p • 69%

READER PROFILE 4 readers per copy 96% Male Age 12 & under..................3% 13-17 ......................20% 18-20 ........................3% 21-24 ........................3% 25-29 ........................8% 30-39 ......................20% 40-49 ......................28% 50+ ..........................15% Average age 34 56% Married Average household income ................$74,500 Education level if over 18 High school grad ........38% Attending college........11% College grad ..............36% Other ........................16% 49% compete in sanctioned races Class Mini ............................4% 80cc ..........................9% 125cc ......................22% 250cc ......................20% Open ........................20% +25 ............................2% +30 ..........................13% +40 ..........................30% +50 ..........................15% Type of racing Motocross ................56% Hare scrambles ........35% Enduro ......................22% Cross Country............18% Desert ......................18% Supercross..................6% Hill Climbs ..................5% Arenacross..................4% Supermoto ..................1% Other ........................32% Readers compete an average 22 time per year 26% have others in household that race Readers ride an average 2 times per week How much maintenance/repair/ hop-ups readers do 100% ......................38% 75-100% ..................29% 50-75% ....................16% 25-50% ....................11% Less than 25% ............6% 76% own a pick-up truck Brand Ford..........................33% Chevrolet ..................24% Dodge ......................17% Toyota ......................16% GMC ..........................8% Nissan ........................4% Other ..........................4%

26% plan to buy pick-up truck Other v ehicles owned Mountain bike ............49% Motorcycle trailer ......41% SUV ..........................31% Street Motorcycle ......28% RV/camper ................27% R/C Car ....................18% BMX bike ..................17% Snowmobile ................9% Personal watercraft......5% Transport motorcycle Pick up truck..............59% Trailer ......................49% Hitch type carrier ........8% Other sports/activities readers participate in Motorcycle riding ......67% Camping....................49% Fishing ......................43% Mountain biking..........34% Weight lifting ............34% Hunting ....................29% Boating......................25% Truck offroading..........21% Snowboarding ............20% Running ....................20% Snow skiing................19% Brand of casual shoes worn Nike ..........................24% Vans ........................15% DC ............................13% Sketchers ....................7% Addidas ......................6% Etnies..........................6% Converse ....................3% Airwalk ........................3% Puma ..........................2% SixSixOne ....................1% Other ........................39% Brand of sun glasses worn Oakley ......................17% Spy ............................8% Smith ..........................5% Arnette ......................3% Other ........................48% None ........................19% 66% Own video game system Brand Play Station 2 ............66% X-Box........................26% Play Station 1 ............22% Use Computer ..........21% Nintendo....................17% Sega ..........................9% X-Box 360 ..................7% Dreamcast ..................1% Readers buy an average of 4 video games a year

MOTORCYCLE OWNERSHIP 97% own a dirt/motocross motorcycle Readers own an average of two dirt/motocross motorcycles

Brand of newest motorcycle Honda ......................34% Yamaha ....................26% KTM..........................17% Kawasaki ..................10% Suzuki..........................9% Gas Gas ......................2% Husqvarna ..................1% Other ..........................2% Size 50-60cc ......................4% 80-85cc ......................8% 125cc ......................14% 200-220cc..................5% 250cc ......................25% 300-380cc..................5% 400-490cc................28% 500-520cc..................5% 600cc+ ......................6% Year 2006 ........................23% 2005 ........................27% 2004 ........................14% 2003 ........................12% 2002 ..........................8% 2001 or earlier..........16% Strokes 4-stroke ....................64% 2-stroke ....................36% Type Motocross ................49% Enduro ......................35% Dual Sport ..................8% Supermoto ..................1% Other ..........................9% Factors that influenced reader the most when purchasing bike Previous brand experience ................46% Magazine test results ......................39% Price ........................19% Dealer support ..........13% Friend’s recommend ..............12% Parent’s recommend ................8% Dealership recommend ................3% Showroom availability ....................3% Factory race results ........................2% Factory contingency program ......................1%

Size 50-60cc ......................2% 80-85cc ......................6% 125cc ......................12% 200-220cc..................4% 250cc ......................29% 300-380cc..................8% 400-490cc................27% 500-520cc..................6% 600cc+ ......................5% Year Brand new ................58% Used ........................15% Not sure....................28% Strokes 4-stroke ....................69% 2-stroke ....................31% Type Motocross ................58% Enduro ......................21% Dual sport ..................9% Other ........................12% 80% influence what bike their friends buy 14% plan to buy an ATV

PARTS AND ACCESSORIES Readers spend an average of $2,420 a year on parts and accessories.” 69% of the readers have purchased parts and accessories from ads in Dirt Bike Main source of information on parts and accessories Ads in Dirt Bike..........42% Catalogs....................29% Editorial in Dirt Bike ..........................27% Bike shop ..................23% Friends........................9% Other magazines ..........9% At competitions ..........4% Other ........................12% 52% say motorcycle dealers do not stock the products they want to buy 50% have modified suspension

27% own an ATV

38% have modified motors

MOTORCYCLE PURCHASE PLANS

42% who own a 2-stroke purchased an aftermarket exhaust pipe

Plan to buy a dirt/motocross motorcycle Yes ..........................33% Maybe ......................33% Brand KTM..........................28% Honda ......................26% Yamaha ....................20% Suzuki ......................10% Kawasaki ....................8% Husqvarna ..................4% Other ..........................3%

Brand FMF ..........................43% Pro Circuit ................32% Bill’s Pipes ..................2% Big Gun ......................1% R&D ............................1% Zip Ty ..........................1% Other ........................21% 35% who own a 4-stroke purchased an aftermarket exhaust pipe

Brand FMF ..........................32% Pro Circuit ................14% Dr.D ..........................11% White Bros. ..............10% Big Gun ......................6% SuperTrapp ..................4% Yoshimura ..................3% Akrapovic ....................1% CHM ..........................1% CRD............................1% Leo Vince ....................1% Thumper Racing ..........1% Two Brothers ..............1% Other ........................14% 47% purchased aftermarket silencer Brand FMF ..........................44% Pro Circuit ................23% Dr. D ..........................7% White Bros..................5% Yoshimura ..................3% Big Gun ......................2% SuperTrapp ..................2% Answer........................1% CHM ..........................1% CRD............................1% Leo Vince ....................1% Powroll ........................1% Other ........................11% 21% purchased aftermarket triple clamp Brand Applied Racing ..........16% BRP ..........................12% RG3 ..........................12% Pro Circuit ..................9% Tag..............................9% Renthal........................7% Scott’s ........................6% Universal ....................3% 909 ............................1% Emig ..........................1% Other ........................25% 55% purchased aftermarket handlebar Brand Renthal......................48% Pro Taper ..................26% Moose ........................4% Tag..............................4% O’Neal ........................3% 909 ............................2% Fasst ..........................1% Tusk ............................1% Acerbis ......................1% AFAM..........................1% Answer........................1% Longhorn ....................1% Pro Sport ....................1% Universal ....................1% Other ..........................9% 72% purchased aftermarket grip Brand Renthal......................27% Scott ........................25% Pro-Grip ....................18% 909 ............................6% Smith ..........................4% Oury............................3% Sunline ........................1% SixSixOne ....................1%

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DIRT BIKE MAGAZINE Answer........................1% O’Neal ........................1% Other ........................13% 37% purchased aftermarket levers Brand ASV ..........................11% Sunline/ARC ................9% Applied........................7% Motion Pro ..................7% MSR ..........................7% Magura ......................6% Work Connection..........2% Other ........................50% 61% purchased aftermarket sprocket Brand Renthal......................31% Sunstar ....................12% SideWinder..................9% JT ..............................7% Primary Drive ..............6% Moose ........................5% Sprocket Specialists ................5% Vortex ........................4% Sunline ........................3% AFAM..........................2% Tag..............................2% Talon ..........................1% Answer........................1% FMF/Cobalt..................1% P.B.I ............................1% Other ........................10% 64% purchased aftermarket chain Brand D.I.D. ........................33% Renthal......................18% RK ............................14% Regina ........................8% Primary Drive ..............8% EK ..............................4% Krause/SideWinder ......4% Sunline ........................2% AFAM..........................1% Tsubaki ........................1% Other ..........................7% 84% replace their chain when they replace their sprockets 60% purchased brake pads Brand Stock/OEM ................43% EBC ..........................29% Braking........................5% DP/Dunlop ..................4% Tusk ............................3% Moose ........................2% Galfer..........................2% MSR ..........................2% Ferodo ........................2% Answer........................1% Magnum......................1% SBS ............................1% Vesrah ........................1% Other ..........................4%

67% purchased aftermarket air filter Brand Twin-Air ....................50% Uni-Filter ..................21% K&N ..........................13% Ready Racing ..............4% PC Racing ..................2% Other ..........................8% 29% purchased aftermarket reeds Brand Stock/OEM ................40% Boyesen ....................28% Mototassinari ............11% Carbon Tech ................2% Other ........................20% 38% replaced piston Brand Stock/OEM ................41% Wiseco......................40% Vertex ........................4% Namura ......................3% SRS ............................1% Nix..............................1% Other ........................11% Brand of replacement front tire used most often purchased Dunlop ......................44% Maxxis ......................14% Michelin ....................10% Bridgestone ................8% Kenda..........................6% Pirelli ..........................6% Metzeler......................2% Cheng Shin ..................2% IRC ............................1% Duro ..........................1% Yokohama ....................1% Other ..........................5% Brand of replacement rear tire used most often purchased Dunlop ......................38% Maxxis ......................18% Michelin ....................15% Bridgestone ..............11% Kenda..........................7% Pirelli ..........................5% Metzeler......................2% IRC ............................1% Cheng Shin ..................1% Other ..........................1% Readers purchase an average of 5 tires per year Brand of 2-stroke oil used Yamalube ..................15% Maxima ....................11% Bel-Ray......................10% Spectro ......................9% Amsoil ........................7% Motul ..........................6% Redline ........................5% Castrol ........................4% HP-2 ..........................4%

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Klotz ..........................4% Motorex ......................3% Silkolene ......................3% Torco ..........................2% PJ1 ............................1% Other ........................16% Brand of 4-stroke oil used Hondaline ..................24% Yamalube ..................11% Castrol ......................10% Maxima ......................6% Motul ..........................6% Amsoil ........................6% Bel-Ray........................6% Motorex ......................5% Spectro ......................4% Mobil 1 ......................3% Valvoline ......................3% Silkolene ......................2% Kawasaki ....................2% Pennzoil ......................1% Torco ..........................1% Other ........................10% Brand of gearbox oil used Bel-Ray......................15% HP-2 ........................12% Castrol ......................11% Yamalube ..................10% Maxima ......................9% Motorex ......................6% Motul ..........................5% Spectro ......................4% Silkolene ......................4% PJ1 ............................2% Pennzoil ......................2% Redline ........................1% Other ........................19% Brand of chain lube used Bel-Ray......................20% Maxima ....................16% PJ1 ..........................16% Silkolene ......................7% Motorex ......................5% HP2 ............................3% Motul ..........................3% Spectro ......................3% Castrol ........................2% Kal-Gard ......................1% Other ........................24% Brand of numbers used Factory Effex..............17% De-Cal Works ............15% N-Style ......................13% Dirt Digits ..................8% One ............................3% Attack ........................3% Pros Choice ................2% Powersport Grafx ........1% Other ........................38% 48% purchased aftermarket graphics Brand Factory Effex..............26% N-Style ......................13% One ..........................12% De-Cal Works ..............6% Throttle Jockey ............4% CEET ..........................3% Honda/Yamaha

of Troy ........................2% FMF ............................2% Attack ........................1% Powersport Primal ......1% Pro-Circuit ..................1% Pro’s Choice ................1% Other ........................30% 71% influence their friends on what hop-up parts they should buy

RIDING GEAR Readers spend a average of $455 a yea on riding gear 50% of the readers purchased riding gear from ads in Dirt Bike Main source of information on riding gear Ads in Dirt Bike..........32% Editorial in Dirt Bike ..27% Bike shops ................23% Catalogs....................18% Other magazines ........15% Friends........................9% At competitions ..........4% Other ........................12%

Answer......................10% O’Neal ........................9% No Fear ......................5% Shift ............................5% AXO ............................4% Troy Lee ......................4% Alloy............................3% Acerbis ......................2% Fly ..............................2% Pro Grip ......................2% SixSixOne ....................2% Xtreme........................1% ARC ............................1% Other ..........................4% 94% own boots Brand Alpinestars ................37% Fox............................14% Thor ............................9% O’Neal ........................9% Gaerne ........................7% Sidi ............................7% Fly ..............................4% Answer ......................3% MSR ..........................2% AXO ............................2% Hi-Point ......................2% Arc ............................1% Oxtar ..........................1% SixSixOne ....................1% Berik ..........................1% Other ..........................4%

100% own a helmet 93% own riding pants Brand HJC ..........................26% Fox............................10% Bell ..........................10% Shoei ..........................6% O’Neal ........................5% Thor ............................5% Arai ............................4% Fly ..............................4% MSR ..........................4% Answer........................3% One Industries ............3% Troy Lee ......................3% M2R ..........................3% Bieffe ..........................2% KBC ............................2% AXO ............................1% AGV ............................1% Xtreme........................1% Other ........................12%

Brand Fox............................25% Thor..........................23% MSR ..........................9% O’Neal ........................7% Shift............................7% Answer........................6% Troy Lee ......................4% No Fear ......................4% Alloy............................3% AXO ............................2% Acerbis ......................1% Gear............................1% Xtreme........................1% Arc ............................1% Azonic ........................1% Ocelot ........................1% Pro Grip ......................1% Sinisalo........................1% Other ........................13%

96% own goggles 80% own chest protector Brand Scott ........................48% Oakley ......................16% Smith ........................15% Spy ..........................14% Pro Grip ......................6% Dragon ........................2% Utopia ........................2% Answer........................1% Blur ............................1% Other ..........................6% 96% own gloves Brand Fox............................28% Thor..........................24% MSR ........................11%

Brand Fox............................20% Thor..........................14% Acerbis ......................6% SixSixOne ....................5% Answer........................3% Evs ............................3% Shift ............................3% MSR ..........................3% No Fear ......................2% Troy Lee ......................2% O’Neal ........................2% Fly ..............................1% AXO ............................1% HRP ............................1% Sinisalo........................1% Other ........................6%

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$5495 ..............$5345 ............. $5095..............$4840 2/3 ...........................................4400 ................4275 ................4075................3875 1/2 ...........................................3475 ................3370 ................3215................3055 1/3 ...........................................2480 ................2405 ................2290................2185 1/4 ...........................................1930 ................1870 ................1785................1695 1/6 ...........................................1375 ................1345 ................1270 ................1195

BLACK & ONE COLOR 1 Page...................................$6165 ..............$5985 ..............$5710..............$5430 2/3 ...........................................4935 ................4790 ................4570................4345 1/2 ...........................................4010 ................3895 ................3695................3520 1/3 ...........................................3395 ................3285 ................3140................2995

FOUR-COLOR 1 Page...................................$8265 ..............$7845 ..............$7435..............$7025 2/3 ...........................................6775 ................6435 ................6095................5765 1/2 ...........................................5365 ................5095 ................4830................4570 1/3 ...........................................4545 ................4315 ................4095................3855

COVERS & POSITIONS Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate.

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$830 3-inch ..............$510 2-inch ..............$375 1-inch ..............$260 Word ads

12X B&W Color

980..........$770 920 ..........$685 835 ............$615 635..........$475 600 ..........$435 560 ............$375 475..........$350 450 ..........$320 420 ............$280 360..........$245 345 ..........$225 325 ............$195 $2.00 per word, with $54.00 min.

765 500 380 295

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

MAIL ORDER ADVERTISING RATES Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.

BLACK & WHITE

Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007...........................10/24/06..................10/31/06..................12/14/06 February 2007 .........................11/22/06..................12/01/06....................1/18/07 March 2007 ..............................12/26/06....................1/03/07....................2/15/07 April 2007 ..................................1/24/07....................1/31/07....................3/15/07 May 2007....................................2/23/07....................3/02/07....................4/19/07 June 2007 ..................................3/23/07....................3/30/07....................5/17/07 July 2007 ...................................4/24/07....................5/01/07....................6/14/07 August 2007 ..............................5/23/07....................5/31/07....................7/12/07 September 2007 ........................6/22/07....................6/29/07....................8/16/07 October 2007.............................7/24/07....................7/31/07....................9/13/07 November 2007 .........................8/23/07....................8/30/07 ..................10/11/07 December 2007 .........................9/24/07..................10/01/07 ..................11/15/07 January 2008...........................10/23/07..................10/30/07..................12/13/07 February 2008 .........................11/21/07 ..................11/30/07....................1/17/08 March 2008 ..............................12/26/07....................1/03/08....................2/14/08

1 Page...................................$3625 ...............$3870 ..............$3295 ..............$3145 2/3............................................2895 .................2765 ................2645 ................2515 1/2............................................2245 .................2145 ................2055 ................1955 1/3............................................1635 .................1560 ................1490 ................1420 1/4............................................1235 .................1175 ................1125 ................1070 1/6..............................................910 ...................865 ..................830 ..................790

BLACK & ONE COLOR 1 Page...................................$4275 ...............$4085 ..............$3895 ..............$3695 2/3............................................3550 .................3390 ................3240 ................3080 1/2............................................2995 .................2860 ................2725 ................2595 1/3............................................2350 .................2245 ................2145 ................2040

FOUR-COLOR 1 Page...................................$5875 ...............$5620 ..............$5330 ..............$4995 2/3............................................5230 .................4995 ................4740 ................4510 1/2............................................4525 .................4325 ................4095 ................3895 1/3............................................3940 .................3765 ................3565 ................3395 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. Effective January 2007 Issue. www.dir tbikemagazine.com 7

ey’ll nd th st quality race a , in , highe more s on eview ive r vers the ho ride ld it o s h o p w eli ader ften ke a dibility d leaders y’d li ge re rtisers o , full e n e a r r h c io t e e av pin ble dve sales The nd o gazin saila g. A h ma of unas siasts, a usiasts. vertisin wsstand y for ic h d e h w e u y enth p of ent urable a strong n ore mon istor pany u d com ’s long h e active o m ’s r t ’s n t g e e a io k d r r r a ct th XA othe ers a erma !” M es… cross A that’s m r aft s Action ion read than any 8.4 tim o e t o c o r n e t M s t . die rd Ac tur spor tocro r old n au reco oss ufac man say, “Mo Motocr on their ads it a an a yea deliver a arket. y n a h m t. re ey ingly Ask tions arke ore t and mon road whelm in the m d more 5 years at are m l subscrip the offr e v o e in nce s th r 2. igita spen audie re, and gazine fo om issue d new d magazin 0,000 4 r n r o a e 2 f a h m m , t s r r s o e e e ories n v s es o s c s to th eive ord scriptio than any f e a e o c r c ik p b d rec ers d su ershi anctione tocross b parts & a d price advertis a e r s our otal 2 mo ar on e in

2 •T mpet e average illion a ye a o c • 65% s own an r $165 m ories ve H LY ss der ONT • Rea s spend o ts & acce DM E H LIS n par der PUB 73 • Rea urchased ross Actio 9 1 ED p LISH toc TA B S • 68% ds in Mo E a from

READER PROFILE 4 Readers per copy 96% Male Age 12 & under ..................4% 13-17 ........................10% 18-20 ........................10% 21-24 ..........................6% 25-29 ........................17% 30-39 ........................37% 40-49 ........................10% 50+ ............................6% Average age: 30 41% Married Average Household Income ............ $76,500 Education level if over 18 High school grad. ........48% Attending college ........23% College grad ..............11% Other ........................18% 65% compete in sanctioned races Class Mini ............................4% 80cc ..........................28% 125cc ........................25% 250cc ........................29% Open ............................7% +25 ............................1% +30 ............................5% +40 ............................0% +50 ............................1% Type of racing Motocross..................43% Supercross ................28% Arenacross ................15% Cross country ..............8% Supermoto....................3% Desert ........................1% Other ........................16% Readers race an average of 22 times a year 28% have others in household that race Readers ride an average of twice a week How much maintenance/repair/ hop-ups readers do 100% ........................44% 75-100% ..................37% 50-75% ....................11% 25-50% ......................4% Less than 25% ............4% 71% own a pick-up truck Brand of pick-up truck owned Chevrolet....................25% Ford ..........................25% GMC ..........................16% Dodge ........................10% Toyota ..........................7% Nissan..........................5%

Mazda..........................2% Other ..........................9% 38% plan to buy pick-up truck Other vehicles owned Motorcycle trailer........44% SUV ..........................41% BMX bike ..................21% Mountain bike ............16% RV/Camper ................15% Personal watercraft ....14% R/C Car........................7% Snowmobile ..................4% Transport motorcycle Pick up truck ..............63% Trailer ........................33% Hitch type carrier..........4% Other sports/activities readers participate in Truck off roading ........37% Running......................27% Camping ....................27% Fishing ......................24% Hunting ......................22% Boating ......................21% Mountain biking ..........21% Snowboarding ............15% Snow skiing ................13% Weight lifting ................7% Brand of casual shoes worn Vans ..........................38% Nike ..........................36% Converse ....................11% DC ..............................9% Addidas........................8% Etnies ..........................7% Sketchers ....................7% SixSixOne ....................6% Airwalk ........................4% Puma ..........................3% Other ........................42% Brand of sunglasses worn Oakley ........................50% Arnette ......................10% Spy ..............................8% Smith ..........................5% Rayban ........................4% Blur..............................1% Other ........................37% None ..........................28%

Brand of newest motorcycle Yamaha ......................35% Honda ........................30% Kawasaki ....................17% Suzuki ........................11% KTM ............................6% Other ..........................2%

125cc ........................11% 200-220cc ..................3% 250cc ........................36% 300-380cc ..................1% 400-490cc ................30% 500-520cc ..................2% 600cc+........................0%

Size 50cc-60cc....................4% 80cc-85cc..................11% 125cc ........................18% 200cc-220cc................5% 250cc ........................36% 300cc-380cc................5% 400cc-490cc................7% 500cc-520cc................9% 600cc+........................5%

Year Brand new ..................39% Used ..........................34% Not sure ....................27%

Year 2006 ........................38% 2005 ........................31% 2004 ........................14% 2003 ..........................8% 2002 ..........................3% 2001 or earlier ............6%

Type Motocross..................79% Enduro ......................15% Dual Sport ....................5% Supermoto....................1% Other ..........................1% Factors that influenced reader the most when purchasing bike Magazine tests ..........38% Previous brand experience ................28% Price ..........................12% Dealer support..............4% Friend’s recommend ..................4% Factory contingency program......................4% Factory race results ......4% Parent’s recommend ................3% Showroom availability ....3% Dealership recommend..3% 20% own an ATV

Purchase an average of 5 video games a year

MOTORCYCLE OWNERSHIP 97% own a dirt/motocross motorcycles Readers own an average of 2 dirt/motocross motorcycles

Type Motocross..................88% Enduro ........................7% Dual Sport ....................4% Other ..........................4% 77% influence their friends on what bike to buy 22% plan to buy an ATV

Strokes 4-stroke ....................63% 2-stroke ....................37%

70% own video game system Type owned Playstation 2 ..............44% Use computer ............24% Nintendo ....................17% X-Box ........................16% Sega ............................6% Playstation 1 ................5% X-Box 360....................4% Dreamcast ..................1%

Strokes 4-stroke ....................59% 2-stroke ....................41%

MOTORCYCLE PURCHASE PLANS Plan to buy a dirt/motocross motorcycle Yes ............................42% Maybe........................14% Brand Yamaha ......................33% Honda ........................28% Kawasaki ....................15% Suzuki ........................14% KTM ..........................10% Gas Gas ......................1% LEM ............................1% Other ..........................0% Size 50-60cc ......................3% 80-85cc ....................13%

PARTS & ACCESSORIES Readers spend an average of $2,800 a year on parts and accessories. 68% of the readers have purchased parts and accessories from ads in Motocross Action Main source of information on parts and accessories Ads in Motocross Action40% Editorial in Motocross Action ......................37% Bike shops..................22% Catalogs ....................18% Friends ......................11% Other magazines ..........5% At competitions ............4% Other ..........................7% 50% said motorcycle dealers do not stock the parts and accessories they want to buy 61% have modified suspension 43% have modified motors. 60% of those who own a 2stroke purchased aftermarket exhaust Brand FMF ..........................47% Pro Circuit..................40% Bill’s Pipes ....................1% Other ........................12% 55% of those who own a 4-stroke purchased an aftermarket exhaust Brand FMF ..........................31% Pro Circuit..................13% Yoshimura ..................12% White Bros ..................7%

Dr. D............................7% Big Gun ........................3% Akrapovic......................3% Two Brothers ................1% Leo Vince ....................1% Thumper Racing............1% CHM ............................1% Other ........................21% 48% purchased aftermarket silencer Brand FMF ..........................43% Pro Circuit..................31% White Bros...................5% Dr. D............................2% Bill’s Pipes ....................1% SuperTrapp ..................1% Cobra ..........................1% CHM ............................1% Two Brothers ................1% Answer ........................1% Arrow ..........................1% Other ........................12% 39% purchased aftermarket triple clamps Brand Pro Circuit..................14% Applied Racing ............12% RG3 ..........................12% Azonic ........................12% Renthal ......................10% Ride Engineering ..........7% Tag ..............................7% Scott’s ........................6% Sunline ........................4% Emig ............................2% Longhorn ......................2% Universal ......................2% 909 ............................1% Tru Tech ......................1% Other ..........................8% 54% purchased aftermarket handlebar Brand Renthal ......................35% Pro Taper ..................14% Azonic ........................10% Tag ..............................9% Answer ........................8% Sunline ........................7% O’Neal ..........................3% Pro Sport ....................3% Moose..........................2% Atomic ........................1% Universal ......................1% 909 ............................1% Fasst ..........................1% Other ..........................3% 48% purchased an aftermarket clutch lever Brand ASV ..........................34% Sunliner/ARC ..............22% Works Connection ......14% Magura ........................8% Applied ........................3% Longhorn ......................3% Motion Pro ..................3% Flanders ......................1% Other ........................12%

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MOTOCROSS ACTION 78% purchased 0aftermarket grips Brand Renthal ......................35% Scott’s ......................27% Pro-Grip ....................12% Answer ........................4% O’Neal ..........................4% Smith ..........................4% Sunline ........................3% Oury ............................2% Shoxxout ......................1% 909 ............................1% Azonic ..........................1% ODI ..............................1% Other ..........................4% 76% purchased aftermarket sprockets Brand Renthal ......................42% Sunstar ......................15% Primary Drive................8% SideWinder ..................8% Tag ..............................7% JT ................................6% Sprocket Specialists ......6% FMF/Cobalt ..................3% AFAM ..........................3% Moose..........................2% P.B.I. ............................2% Vortex ..........................1% Answer ........................1% Other ..........................5% 76% purchased aftermarket chain Brand D.I.D. ........................40% Renthal ......................26% RK ..............................9% Primary Drive................7% Regina..........................4% Other ..........................4% Stock ..........................4% Sunline ........................3% Krause/SideWinder ......2% KMC ............................2% EK................................1% AFAM ..........................0% 78% replace their chain when they replace their sprockets 89% purchased aftermarket air filter Brand Twin-Air ......................36% Uni-Filter ....................23% Ready Racing................9% K&N ............................8% FMF ............................5% Answer ........................5% Acerbis ........................3% WP ..............................1% PC ..............................1% Other ..........................8% 44% purchase aftermarket reeds Brand Boyesen ....................51%

Mototassinari ............30% Carbon Tech..................9% Stock/OEM ..................3% Other ..........................8%

Redline ........................2% CCI ..............................1% PJI ..............................1% Other ..........................3%

70% influence their friends on what hop-up parts they should buy

62% purchase aftermarket piston

Brand of 4-stroke oil used Yamalube....................21% Hondaline ..................20% Amsoil........................11% Other ..........................9% Maxima ........................8% Bel-Ray ........................6% Castrol ........................5% Motorex ......................5% Spectro ........................4% Mobil 1 ........................2% Motul ..........................2% Kawasaki ......................1% Valvoline ......................1% Silkolene ......................1% Torco............................1% Other ..........................6%

RIDING GEAR

Brand Wiseco ......................48% Stock/OEM ................30% Vertex ........................11% Nix ..............................5% Namura........................3% SRS ............................2% Other ..........................3% Brand of replacement front tire most often purchased Dunlop........................52% Maxxis ......................13% Bridgestone ................12% Michelin......................12% Kenda ..........................6% Other ..........................3% Pirelli ..........................2% Cheng Shin ..................1% Metzeler ......................1% Brand of replacement rear tire most often purchase Dunlop........................48% Maxxis ......................15% Michelin......................12% Bridgestone ................11% Kenda ..........................7% Pirelli ..........................3% Other ..........................3% Cheng Shin ..................1% Metzeler ......................1% Readers purchase an average of 8 tires per year 60% purchased aftermarket brake pad Brand EBC ..........................41% Stock/OEM ................18% Braking ........................7% DP/Dunlop ....................5% Galfer ..........................5% SBS ............................4% Moose..........................4% Ferodo ........................3% Magnum ......................3% Answer ........................3% MSR ............................2% Vesrah ........................2% EPI ..............................1% Other ..........................3% Brand of 2-stroke oil use Bel-Ray ......................17% Maxima ......................15% Amsoil..........................8% HP-2 ............................8% Castrol ........................8% Klotz ............................8% Kal-Gard ......................7% Motorex ......................7% Motul ..........................6% Spectro ........................4% Yamalube......................4% Silkolene ......................3%

10 www.motocrossactionmag.com

Brand of gearbox oil use Maxima ......................22% Bel-Ray ......................22% Yamalube....................10% Castrol ........................7% Motul ..........................7% Spectro ........................7% Pennzoil........................5% Silkolene ......................5% HP-2 ............................4% Motorex ......................4% PJI ..............................2% Redline ........................2% Other ..........................4% Brand of chain lube used Bel-Ray ......................29% Maxima ......................23% PJI ............................14% HP-2 ............................7% Silkolene ......................7% Sidewinder....................6% Motul ..........................5% Spectro ........................4% Kal-Gard ......................1% Other ..........................4% Brand of numbers use N-Style ......................27% One............................12% De-Cal Works ..............8% Factory Effex ................7% Throttle Jockey ............5% Dirt Digits ....................3% Pros Choice ..................2% Attack ..........................1% Other ........................35% 59% purchased aftermarket graphics Brand N-Style ......................28% Factory Effex ..............20% One............................11% De-Cal Works ..............8% Throttle jockey ..............7% Honda/Yamaha of Troy ..6% CEET............................3% FMF ............................3% Pro Circuit....................3% Ten ............................1% Primal ..........................1% Pro’s Choice..................1% Other ........................10%

Readers spend an average of $550 a year on riding gear 56% of the readers have purchased riding gear from ads in Motocross Action Main source of information on riding gear Motocross Action........77% Local motorcycle dealer ......................29% Local motorcycle store ........................28% Mail order ..................25% On the internet ..........19% 60% said motorcycle dealers do not stock the riding gear the want to buy 100% own motocross helmet Brand HJC ..........................23% Fox ............................12% Thor ..........................11% Bell ..............................8% Shoei............................7% Troy Lee ......................7% O’Neal ..........................5% M2R ............................5% Arai..............................4% Fly................................4% One Industries ..............4% MSR ............................3% KBC ............................2% Xtreme ........................2% Answer ........................2% SixSixOne ....................2% AGV ............................1% AXO ............................1% Bieffe ..........................1% Other ..........................5% 100% own motocross goggles Brand Scott..........................33% Oakley ........................29% Smith ........................12% Pro Grip ......................7% Spy ..............................7% Blur..............................6% Dragon ........................2% Goat ............................1% Arnette ........................1% Utopia ..........................1% Answer ......................1% Other ..........................4% 98% own motocross gloves Brand Fox ............................33% Thor ..........................28%

O’Neal ..........................8% Answer ........................5% Alloy ............................5% MSR ............................5% No Fear........................5% Shift ............................4% AXO ............................4% Troy Lee ......................4% Acerbis ........................2% SixSixOne ....................2% Sinisalo ........................1% Xtreme ........................1% SoCal ..........................1% Other ..........................5% 97% own motocross boots Brand Alpinestars ................44% Fox ............................17% Thor ..........................11% Gaerne ........................6% O’Neal ..........................4% AXO ............................3% Answer ........................3% Fly................................3% Hi-Point ........................2% MSR ............................1% SixSixOne ....................1% Sidi ..............................1% Arc ..............................1% Berik ............................1% Oxtar ..........................1% Other ..........................2% 96% own motocross pants Brand Fox ............................29% Thor ..........................27% O’Neal ..........................9% No Fear........................7% MSR ............................7% Troy Lee ......................6% Answer ........................5% Alloy ............................5% Shift ............................2% AXO ............................2% Four ............................1% Sinisalo ........................1% Acerbis ........................1% Fly................................1% SoCal ..........................1% Other ..........................4% 67% own chest protector Brand Fox ............................26% Thor ..........................21% None ..........................20% SixSixOne ....................6% HRP ............................6% O’Neal ..........................4% Shift ............................4% MSR ............................3% Acerbis ........................2% Answer ........................2% Evs ..............................2% No Fear........................2% Troy Lee ......................2% AXO ............................1% Fly................................1% Sinisalo ........................1% Other ..........................2%

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$5825 ..............$5700 ............. $5275..............$5175 2/3 ...........................................4675 ................4560 ................4210................4150 1/2 ...........................................3670 ................3590 ................3320................3250 1/3 ...........................................2620 ................2560 ................2370................2330 1/4 ...........................................2050 ................1990 ................1848................1800 1/6 ...........................................1450 ................1425 ................1325................1290

BLACK & ONE COLOR 1 Page...................................$7000 ..............$6710 ..............$6350..............$6050 2/3 ...........................................5760 ................5510 ................5225................4965 1/2 ...........................................4910 ................4710 ................4460................4230 1/3 ...........................................3850 ................3700 ................3490................3320

FOUR-COLOR 1 Page...................................$9790 ..............$9300 ..............$8810..............$8290 2/3 ...........................................8030 ................7630 ................7220................6820 1/2 ...........................................7440 ................7070 ................6690................6290 1/3 ...........................................6270 ................5950 ................5640................5330

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$805 3-inch ..............$550 2-inch ..............$405 1-inch ..............$280 Word ads

12X B&W Color

955..........$745 895 ..........$690 840 ............$595 675..........$510 635 ..........$470 605 ............$410 505..........$375 475 ..........$345 445 ............$300 380..........$260 360 ..........$240 340 ............$210 $2.00 per word, with $54.00 min.

745 535 400 310

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

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AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

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18 pages 36 pages

4% 8%

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COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007...........................10/16/06..................10/23/06..................12/07/06 February 2007 .........................11/14/06 ..................11/21/06 ....................1/11/07 March 2007 ..............................12/14/06..................12/21/06....................2/08/07 April 2007 ..................................1/16/07....................1/23/07....................3/08/07 May 2007....................................2/14/07....................2/22/07....................4/12/07 June 2007 ..................................3/16/07....................3/23/07....................5/10/07 July 2007 ...................................4/16/07....................4/23/07....................6/07/07 August 2007 ..............................5/15/07....................5/22/07....................7/05/07 September 2007 ........................6/14/07....................6/21/07....................8/09/07 October 2007.............................7/16/07....................7/23/07....................9/06/07 November 2007 .........................8/15/07....................8/22/07..................10/04/07 December 2007 .........................9/14/07....................9/21/07 ..................11/08/07 January 2008...........................10/15/07..................10/22/07..................12/06/07 February 2008 .........................11/13/07 ..................11/20/07....................1/10/08 March 2008 ..............................12/14/07..................12/21/07....................2/07/08

1 Page...................................$4090 ...............$3870 ..............$3670 ..............$3460 2/3............................................3070 .................2900 ................2750 ................2590 1/2............................................2540 .................2400 ................2270 ................2150 1/3............................................1710 .................1630 ................1530 ................1450 1/4............................................1390 .................1320 ................1260.................1180 1/6............................................1020 ...................970 ..................910 ..................860

BLACK & ONE COLOR 1 Page...................................$5230 ...............$4930 ..............$4720 ..............$4330 2/3............................................4460 .................4200 ................4010 ................3680 1/2............................................3760 .................3550 ................3400.................3110 1/3............................................2930 .................2780 ................2660 ................2430

FOUR-COLOR 1 Page...................................$7480 ...............$7110 ..............$6740 ..............$6170 2/3............................................6650 .................6330 ................6000 ................5500 1/2............................................5990 .................5690 ................5390 ................4930 1/3............................................5170 .................4910 ................4660 ................4260 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. Effective January 2007 Issue. www.motocrossactionmag.com 11

lation circu of id a p rgest world the la id-growth uying h it W b p alize lues. he ra ck” va e way in t zine to fin heels u b W e th aga r-th Dirt s o m d f e a a e g le h et nd “ban from ny magazin best nds a y. They us esponse a e t e r f ir t h o t r of es the at D avv more ponse rat st th e one eels sets product s u t b d e o g t e y h s es th t the tinue der r ft in irt W incredible s tha ngest rea ’re not le ls con gazine, D h u e it e ll w h e t d, tro you ma tW tisers e of the s ake sure forme e, Dir all-terrain le, in ce. Adver n gazin b m o a a y , y e n e m dg fa e enjo dienc etpla g ATV ues o re knowle mark rtising. W tivated au leadin ing reven a d a s ’s u r o e q ld e v e wor vertis . Our read mpetitive orm of ad is highly m As th ighest ad n co th rf io e t h h ly a c t e h e a o c ition. fier and recr any o re T e d . m h a y o t mpet o r r o t f c s in n u e a off-r d s ion TV in rate on th ent th decis 0,000 V's tisem torcycle/A 8 ries ene 5 g o r o o s adver t T e m s e v r A e e u h s in t acc of o ers ride ls is Whee eels rts & rship b

n pa r n Dirt Wh eade r ily mem b TV o r l r a a t e m • To ge 3 fa w A llion a y om ads i e n a i fr ra y • Ave lan to bu er $300 m essories Y THL c p v c o MON a % D d E 7 d n H n e •4 BLIS rs sp d parts a - PU e 0 d 8 a 9 D 1 • Re urchase ISHE ABL p T S - E • 67%

READER PROFILE Average 4 readers per copy 96% Male Age 12 & under..................2% 13-17 ......................17% 18-20 ........................9% 21-24 ........................6% 25-29 ......................14% 30-39 ......................26% 40-49 ......................16% 50+ ............................9% Average age: 29

Motorcycle riding ......24% Weight lifting ............24% Mountain biking..........18% Running ....................14% Snowboarding ............12% Snow skiing..................8% 86% own a video game system Brand Playstation 2..............55% Use computer............45% Playstation 1..............21% X Box........................18% Nintendo....................17% Sega ..........................4% Dreamcast ..................1% Other ........................5%

49% Married Average HHI-$68,300 Level of education if over 18 High school grad ........59% Attending college..........6% College grad ..............24% Other ........................11% Main use of ATV Off-road riding............96% Hunt/fish/camp ..........38% Racing ......................21% Farm vehicle ..............18% Other work vehicle......17% Type of terrain ridden most often Trails/forests ............93% Mud/swamp ..............47% Farmland ..................46% Snow/ice....................44% Sand dunes................30% Desert ......................13% Average 3 family members ride ATVs 21% compete in organized races

Purchase an average of 4 video games a year 80% own a pick-up truck Brand Chevrolet ..................33% Ford..........................30% Dodge ......................19% Toyota ........................9% GMC ..........................7% Nissan ........................5% Mazda ........................1% Other ..........................1% Other vehicles owned SUV ..........................94% Car ..........................44% Mountain bike ............30% Motorcycle trailer ......27% R/C Car ....................21% BMX bike ..................19% Street Motorcycle ......13% Off road motorcycle....13% Travel trailer ..............12% RV/Camper................10% Snowmobile ..............10% Personal watercraft......5%

ATV OWNERSHIP

Bombardier..................2% Kymco ........................1% E-Ton ..........................1% Other ..........................1% ATV type Sport/High performance 2-wheel ....................49% Utility 4x4..................32% Sport 4x4....................8% Utility 2-wheel..............7% Youth ..........................3% Entry level....................1% Side-by-side ................1% Engine type 4-stroke ....................91% 2-stroke ......................9% Size 50-70cc ......................2% 80-90cc ......................2% 125-199cc..................2% 200-299cc................12% 300-399cc................16% 400-499cc................36% 500-599cc..................9% 600cc ......................11% 700cc +....................11% Influencing factors when you bought your ATV Previous brand experience ................44% Magazine test............40% Price ........................35% Friend's recommend ..25% Local dealer support ..16% Dealership recommend ................8% Showroom availability....8% Factory race team results ......................6% Parent's recommend ....6% Factory contingency program....................3%

Other main sports and activities readers participate in Camping....................70% Fishing ......................63% Hunting ....................49% Boating......................40% Truck off roading ........27%

Average 2 ATV's owned Newest year owned 2006 ........................22% 2005 ........................25% 2004 ........................19% 2003 ........................12% 2002 ..........................5% 2001or earlier ..........18% Newest brand Yamaha ....................30% Honda ......................28% Suzuki ......................15% Polaris ......................11% Kawasaki ....................9% Arctic Cat....................2%

Engine type 4-stroke ....................91% 2-stroke ......................3% Undecided....................9% Size 50-70cc ......................2% 80-90cc ......................3% 125-199cc..................6% 200-299cc..................9% 300-399cc..................6% 400-499cc................35% 500-599cc..................9% 600cc+ ....................20% Undecided ................13%

PARTS & ACCESSORIES Readers spend an average of $2,112 on parts and accessories each year 67% purchased parts and accessories from ads in Dirt Wheels Main source of information for purchasing parts and accessories Ads in Dirt Wheels ....59% Catalogs....................34% Internet ....................30% Editorial in DW ..........20% Friends......................14% Bike shop ..................10% Other magazines ..........5% At competitions ..........1% Other ........................6% 56% said ATV dealers do NOT stock the parts and accessories they want to buy

ATV PURCHASE PLANS 79% influence friends on their ATV purchase

98% own an ATV Type of racing Motocross ................47% Cross Country/ Hare scrambles ........47% Sand drags................19% Flattrack....................16% Mud bogs ..................12% ATV pulls ....................8% Ice racing ....................7% Desert/Baja ................3%

Youth ..........................7% Side-by-side ................3% Entry level....................1%

Brand Yamaha ....................35% Honda ......................23% Suzuki ......................15% Polaris ........................7% Kawasaki ....................7% Bombardier..................5% Arctic Cat....................2% Kymco ........................1% Undecided ................13% ATV type High perform. 2-wheel ....52% Utility 4x4..................27% Sport 4x4l ..................0% Utility 2 wheel..............7%

52% purchased aftermarket silencer Brand FMF ..........................17% Yoshimura ................17% HMF..........................12% White Bros................11% Pro Circuit ..................9% Big Gun ......................3% DG ..............................3% Alba ............................2% Super Trapp ................2% Toomey........................2% Trinity..........................2% Cobra..........................1% CT ..............................1% Dr. D ..........................1% DMC ..........................1% Eddie Sanders..............1% Hot Seat......................1% LRD ............................1% Other ........................12% 32% purchased aftermarket handlebar Brand Renthal......................35% Tag............................15% Answer/Pro Taper ......14% 909 ............................4% Fly ..............................3% O'Neal ........................3% Fasst ..........................3% DG ..............................2% Tusk ............................1% Other ........................20% 51% purchased aftermarket grips

20% have modified suspension 38% have modified engine

47% plan to buy ATV in next 12 months

CT ..............................1% Dr. D ..........................1% DMC ..........................1% Hot Seat......................1% LRD ............................1% Pro Aluminum ..............1% Other ..........................9%

47% purchased aftermarket exhaust pipe Brand FMF ..........................18% Yoshimura ................13% HMF..........................12% White Bros................10% Pro Circuit ................10% Big Gun ......................5% DG ..............................4% Alba ............................4% SuperTrapp ..................3% Cobra..........................2% Trinity..........................2% Eddie Sanders..............2% Toomey........................2%

Brand Scott ........................30% Pro-Grip ....................15% Renthal......................12% Oury............................6% O'Neal ........................4% Answer........................3% 909 ............................3% ODI ............................2% Other ........................24%

37% purchased aftermarket sprockets Brand Renthal......................17% SideWinder................14% Sunstar ....................14% Primary Drive ............12% Sunline ........................1%

www.dir twheelsmag.com 13

DIRT WHEELS MAGAZINE 909 ............................1% Magnum......................1% Vortex ........................1% Other ........................40% 40% purchased aftermarket chain Brand D.I.D ........................22% Primary Drive ............11% SideWinder................11% RK ..............................8% Renthal........................7% KMC ..........................3% EK ..............................2% Regina ........................2% Tsubaki ........................1% Other ........................35% 60% purchased after market air filter Brand K&N ..........................73% Uni-Filter ..................15% Twin-Air ......................4% Other ..........................7% 29% purchased aftermarket brake pads Brand EBC ..........................52% Tusk ............................7% Galfer..........................6% Moose ........................5% DP/Dunlop ..................3% Braking........................3% SBS ............................3% Vesrah ........................3% EPI..............................2% Streamline ..................1% Other ........................17% 58% purchased aftermaket tires Front tire used Dunlop ......................25% ITP............................23% Maxxis ......................17% Kenda..........................6% Carlisle........................5% Ohtsu..........................4% Goodyear ....................4% Bridgestone ................3% Sand Tires Unltd...........2% Greenball ....................1%

SkatTrak ....................1% Other ........................14% Rear tire used ITP............................24% Dunlop ......................21% Maxxis ......................18% Carlisle........................5% Kenda..........................4% Goodyear ....................3% Bridgestone ................3% Ohtsu..........................3% Sand Tires Unltd...........2% Skat Trak ....................2% Greenball ....................1% AMS ..........................1% Other ........................12% Average 4 ATV tires purchased each year 40% purchased aftermarket wheels Brand ITP............................46% Douglas ....................36% Hiper ..........................4% AMS ..........................2% High Lifter ..................2% Motosport Alloy ..........2% Condor ........................1% Other ..........................8% 36% purchased aftermarket nerf bars Brand AC ............................28% DG ............................23% Tusk ..........................10% Pro Aluminum ..............4% IMS/Roll Design ..........4% Answer........................3% Other ........................28% 4-stroke oil used Hondaline ..................18% Yamalube ..................18% Castrol ......................12% Valvoline ......................8% AMSOIL ......................7% Mobil 1 ......................5% Pennzoil ......................4% Maxima ......................4% Kawasaki ....................4% Bel-Ray........................2% Quaker State ..............2%

Spectro ......................2% Motul ..........................1% Motorex ......................1% Silkolene ......................1% Other ........................15% 2-stroke oil used Yamalube ..................21% Bel-Ray........................8% AMSOIL ......................7% Hondaline ....................5% Castrol ........................5% Spectro ......................5% Maxima ......................4% Pennzoil ......................3% Kawasaki ....................2% Valvoline ......................2% Motul ..........................1% Other ........................15% Gearbox oil used Yamalube ..................21% Castrol ......................11% AMSOIL ......................9% Pennzoil ......................6% HP-2 ..........................5% Maxima ......................4% Bel-Ray........................4% Mobil 1 ......................4% Spectro ......................2% Silkolene ......................1% Motorex ......................1% Motul ..........................1% PJI ..............................1% Other ........................31% 24% purchased aftermarket graphics Brand Factory Effex................9% One Industries ............9% Alba ............................6% FMF ............................4% N-Style ........................3% Ceet............................3% Decal Works................3% Pro Circuit ..................1% Other ........................62%

RIDING GEAR Readers spend an average of $440 on riding gear and apparel per year 42% purchased riding gear from ads in Dirt Wheels

Main source of information on riding gear Dirt Wheels ..............69% Local dealer ..............35% Mail order ................30% Internet ....................29% Local shop ................15% 95% own a helmet Brand HJC ..........................27% Bell ..........................12% Fox..............................7% Thor ............................6% O'Neal ........................5% M2R ..........................4% KBC ............................3% MSR ..........................3% ARC ............................2% Shoei ..........................2% Arai ............................2% Answer........................2% Fly ..............................2% Bieffe ..........................1% Troy Lee ......................1% AXO ............................1% One ............................1% One Industries ............1% Other ......................22% 90% own motocross goggles Brand Scott ........................56% Oakley ......................18% Smith ........................12% Spy ............................6% Pro Grip ......................4% Answer........................3% Fly ..............................2% Utopia ........................1% Other ..........................6% 77% own motocross gloves 93% Brand Fox............................27% Thor..........................15% O'Neal ........................8% Answer........................7% Shift............................7% MSR ..........................6% AXO ............................4% Fly ..............................2% Four ............................2% ARC ............................1% No Fear ......................1%

Ocelot ........................1% SixSixOne ....................1% Other ........................23% 66% own motocross boots Brand Fox............................16% Alpinestars ................14% Thor..........................14% O'Neal ......................12% AXO ............................5% MSR ..........................3% Answer........................2% ARC ............................2% Four ............................2% Ocelot ........................1% Gaerne ........................1% Fly ..............................1% Other ........................26% 55% own motocross pants Brand Fox............................21% Thor..........................17% O'Neal ........................9% Shift ............................8% MSR ..........................8% Answer........................6% AXO ............................4% ARC ............................2% Fly ..............................2% Four ............................2% No Fear ......................2% Troy Lee ......................2% Ocelot ........................1% Xtreme........................1% Other ........................13% 27% own Chest protectors Brand Fox............................29% Thor..........................24% AXO ............................7% Shift............................6% MSR ..........................4% O'Neal ........................4% Answer........................4% EVS ............................3% No Fear ......................2% ARC ............................1% Fly ..............................1% Ocelot ........................1% SixSixOne ....................1% Acerbis ......................1% Four ............................1% Other ........................10%

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ..................................$5735 ...............$5610 ............. $5360..............$5080 2/3 ...........................................4610 .................4475 ................4270................4065 1/2 ...........................................3560 .................3475 ................3320................3130 1/3 ...........................................2560 .................2485 ................2375................2250 1/4 ...........................................1990 .................1960 ................1870................1775 1/6 ...........................................1415 .................1395 ................1320................1250

BLACK & ONE COLOR 1 Page ..................................$7295 ...............$6975 ..............$6700..............$6325 2/3 ...........................................6190 .................5915 ................5700................5370 1/2 ...........................................4870 .................4660 ................4485................4215 1/3 ...........................................3915 .................3660 ................3540................3325

FOUR-COLOR 1 Page ................................$10120 ...............$9615 ..............$9105..............$8550 2/3 ...........................................8605 .................8175 ................7730................7305 1/2 ...........................................7675 .................7295 ................6900................6525 1/3 ...........................................6670 .................6340 ................5975................5685

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$860 3-inch ..............$800 2-inch ..............$595 1-inch ..............$390 Word ads

12X B&W Color

995..........$805 955 ..........$735 885 ............$640 925..........$740 865 ..........$675 795 ............$590 696..........$550 650 ..........$505 605 ............$440 490..........$360 460 ..........$335 435 ............$290 $2.00 per word, with $54.00 min.

790 715 540 390

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

Rates are determined by number of issues contracted for and used within a 12-month period.

ATV GROUP DISCOUNT: 10%

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

ISSUANCE & CLOSING DATES Hi-Torque material deadlines are for camera-ready art or film only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007 ...........................10/11/06..................10/18/06 ..................11/30/06 February 2007 .........................11/09/06 ..................11/16/06....................1/04/07 March 2007 ..............................12/11/06..................12/18/06....................2/01/07 April 2007...................................1/11/07....................1/18/07....................3/01/07 May 2007....................................2/09/07....................2/16/07....................4/05/07 June 2007 ..................................3/13/07....................3/20/07....................5/03/07 July 2007....................................4/11/07....................4/18/07....................5/31/07 August 2007 ..............................5/10/07....................5/17/07....................6/28/07 September 2007 ........................6/11/07....................6/18/07....................8/02/07 October 2007 .............................7/11/07....................7/18/07....................8/30/07 November 2007 .........................8/10/07....................8/17/07....................9/27/07 December 2007 .........................9/11/07....................9/18/07 ..................11/01/07 January 2008...........................10/10/07..................10/17/07 ..................11/29/07 February 2008 .........................11/08/07 ..................11/15/07....................1/03/08 March 2008 ..............................12/11/07..................12/18/07....................1/31/08

1 Page.....................................$4270................$4115 .............$4010 ..............$3825 2/3 .............................................3395 .................3295 ...............3225 ................3045 1/2 .............................................2655 .................2560 ...............2485 ................2365 1/3 .............................................1780 .................1705 ...............1680 ................1610 1/4 .............................................1415 .................1395 ...............1355 ................1295 1/6 .............................................1050 .................1020 .................995 ..................940

BLACK & ONE COLOR 1 Page.....................................$5870 ...............$5645 .............$5440 ..............$5170 2/3 .............................................4985 .................4790 ...............4625 ................4405 1/2 .............................................4030 .................3895 ...............3760 ................3565 1/3 .............................................3360 .................3190 ...............3115 ................2965

FOUR-COLOR 1 Page.....................................$8175 ...............$7840 .............$7580 ..............$7055 2/3 .............................................7350 .................7085 ...............6830 ................6460 1/2 .............................................6525 .................6270 ...............6070 ................5700 1/3 .............................................5615 .................5415 ...............5235 ................5130 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. Effective January 2007 Issue. www.dir twheelsmag.com 15

our odel f spurt, m ) V (RU l growth ge, Side e-by enomena is the ra id S ph nd Vs of en a ility a g RU rt, Ut s have se cessorizin n average low o p S a a t le c s a ic h d e , h n it t la Ve W hip spe of the nal-Utility V owners readers evolution. rchasers. e g a pu ion Vr ver ecreatio ge of AT , new e RU V Act iastic ive co a rmat o years, R ll percent s that AT 07 with th se enthus valuations event o f in e a 0 ay st g the e and a sm ast tw parel for 2 e mo vey s rs th . In the p Although eader sur increase for reachin ry and ap ldwide rac e d a e r e so or em to 7. rr es, w ed its rage acces for th ia valu s. Ou r 200 provid ust-read o sales fo t product ct this ave best med product, uyer’s guid issues. s a h e m e b ke ction be a is the manc s Rhin duct d-use e exp rmar ATV A tinues to double it sing afte s, and w TV Action ible perfor , new-pro ortant lan , s r a a n o ie s gt imp e, A ject 4 ye cred urch d co ssor For 2 eelers, an ha expectin leads in p and acce ership bas concise, op-up pro pdates on r h u d a s t o , t f a n d wh r m ’s Ya -to e re tion gme ar on pa s, an with a larg ir how e TV Ac his se rticle and t 040 per y rate and ers buy A ons, repa tination a $2 s 0,000 ld read paris tising d des 5 1 r adver ry month, s and com enture an sorie e o s v h e o e c Eve del test ATV adv f s o u ac mo age, rship rs per ho ance ATV parts & V Action e cover d a e e T

AT l re orm rid e r on • Tota ge 2 ATV /high perf ion a yea om ads in fr rt ill ra • Ave wn a spo er $80 m cessories HLY ONT M o v c o D a HE BLIS • 66% rs spend arts and - PU 3 e 8 p 9 d • Rea urchased TABLISHED 1 p - ES • 61%

READER PROFILE 4 readers per copy

Running ..................8% Snowboarding ..........7% Snow Skiing ............7%

93% Male

79% own a video game system

Age 12 & under..............0% 12-15 ..................14% 16-20 ....................8% 21-24 ....................8% 25-29 ..................13% 30-39 ..................31% 40-49 ..................22% 50+ ........................5%

Type owned Playstation 2 ........60% X Box....................37% Use computer........28% Nintendo ..............17% Playstation 1 ........15% Sega ......................6% Dreamcast ..............1%

55% Married

Readers purchase an average 5 video games a year

Average HHI: $65,000

80% own a pick-up truck

Level of education if over 18 High-school graduate ..............59% Attending college ....7% College graduate ....22% Other ....................12%

Brand of pick-up owned Chevrolet ..............38% Ford......................22% Dodge ..................22% GMC ....................12% Toyota ....................9% Nissan ....................1% Mazda ....................1% Other ......................2%

Average age: 31

ATV Usage Off road fun riding ..80% Hunt/fish/camp ......22% Farm vehicle ............8% Other work vehicle....5% Terrain Ride On Trails/forests ........76% Sand dunes............27% Farmland ..............27% Snow/ice ..............25% Mud/swamp ..........21% Desert ..................19% Average 2 members of family ride ATV’ 33% compete in organized races Type of racing Motocross ............44% Cross Country/Hare scrambles ............32% Sand drags............29% Flattrack................17% ATV pulls ..............15% Desert/baja ............9% Ice racing ................9% Mud bogs................9% Other main sports and activities readers participate in Camping................49% Fishing ..................43% Hunting ................34% Motorcycle riding ..28% Boating ................25% Truck offroading ....22% Mountain biking......20% Weight lifting ........17% Jet skiing ..............11%

Other vehicles owned Car ......................47% Motorcycle trailer ..33% SUV ......................31% Mountain bike ........27% RC car ..................20% BMX bike ..............16% RV/Camper............14% Off -road motor cycle ....................14% Travel trailer ..........12% Street motorcycle ....8% Snowmobile ............8% Personal watercraft..7%

Sport/High performance 2-wheel ................66% Type Utility 4x4 ............22% Sport 4x4................4% Side by Side ............2% Youth ......................2% Entry level ..............1% Utility 2-wheel..........1% Engine type 4-stroke ................88% 2-stroke ................12% Size 50-70cc..................2% 80-90cc..................5% 125-185cc..............1% 200-250cc............17% 300-350cc............11% 400-495cc............40% 500-595cc..............7% 600cc-700cc ........18% Influencing factors when you bought your ATV Previous brand experience 40% Magazine test results ..................32% Price ....................19% Friend’s recommend ..........15% Dealer support ........9% Dealership recommend ............8% Factory race results ..................7% Showroom availability ..............3% Factory contingency program ................2% Parent’s recommend ............1%

ATV OWNERSHIP 99% own an ATV Readers own an average of 2 ATV Newest year owned 2006 ....................27% 2005 ....................22% 2004 ....................10% 2003 ....................14% 2002 ......................9% 2001 or earlier......18% Newest brand owned Honda ..................30% Yamaha ................25% Kawasaki ..............14% Suzuki ..................13% Polaris ..................11% Bombardier ............4% Arctic Cat................3% E-Ton ......................1% Other ......................1%

76% influence friends on their ATV purchase

Youth ......................6% Sport 4x4................5% Utility 2-wheel..........1% Entry level ..............1% Engine type 4-stroke ................88% 2-stroke ..................5% Undecided ............10% Size 50-70cc..................3% 80-90cc..................2% 125-185cc..............2% 200-250cc..............5% 300-350cc..............8% 400-495cc............47% 500-595cc..............5% 600-700cc............20% Undecided ............12%

PARTS & ACCESSORIES “Readers spend an average of $2,040 a year on parts and accessories” 61% purchased products from ads in ATV Action Main source of information for purchasing parts and accessories Ads in ATV ............47% Editorial in ATV ......35% Catalogs................15% Other magazines....15% Bike shop ..............13% Friends....................8% At competitions ......6% Other ....................14% 60% of the readers said their ATV dealer does not stock the P&A they want to buy 37% of the readers have modified their engine

ATV PURCHASE PLANS

26% of the readers have modified their suspension

57% plan to buy a new ATV

60% purchased an aftermarket exhaust system

Brand Honda ..................33% Yamaha ................27% Suzuki ..................15% Kawasaki ................8% Polaris ....................5% Bombardier ............5% Arctic Cat................2% Other ......................2% Undecided ............13% Model type Sport/High performance 2-wheel ................65% Utility 4x4 ............20% Side by Side ............8%

Brand FMF ......................19% Yoshimura ............15% White Bros. ..........10% HMF ......................7% Pro Circuit ..............7% Big Gun ..................4% DG..........................4% Alba ........................3% Cobra......................3% Toomey....................3% CT ..........................2% Dr.D........................2% Paul Turner ..............2% Trinity......................2%

Aaen ......................1% Eddie Sanders..........1% LRD ........................1% Pro Aluminum ..........1% Two Brothers ..........1% Other ....................15% 55% purchased an aftermarket silencer Brand FMF ....................20% Yoshimura ............17% White Bros............15% Pro Circuit ............10% HMF ......................7% Alba ........................5% SuperTrapp ............4% Cobra......................3% Big Gun ..................2% CT ..........................2% DG..........................2% Paul Turner ..............2% Toomey....................2% Trinity......................2% Aaen ......................1% Dr. D ......................1% LRD ........................1% Two Brothers ..........1% Other ....................14% 36% purchased an aftermarket handlebar Brand Renthal ................33% Pro Taper ..............23% Tag ......................13% Fly ..........................5% O’Neal ....................4% DG..........................2% Fasst ......................2% Tusk ........................2% Other ....................15% 33% purchased aftermarket sprockets Brand Renthal ................29% SideWinder ..........14% AFAM......................4% Magnum..................4% Sunstar ..................4% Primary Drive ..........3% Vortex ....................1% Other ....................39% 40% purchased an aftermarket chain Brand D.I.D. ....................23% SideWinder ..........16% Renthal ................13% RK ..........................7% Primary Drive ..........5% EK ..........................4% Regina ....................4% KMC ......................1% Tsubaki ....................1% Other ....................26% www.4wheelatv.com 17

ATV ACTION MAGAZINE 55% purchased aftermarket grips

49% Purchased aftermarket wheels

Brand Scott ....................30% Pro-Grip ................16% Renthal ................15% Oury......................14% 909 ........................5% Answer ..................3% O’Neal ....................1% ODI ........................1% Other ....................16%

Brand ITP........................46% Douglas ................37% Hiper ......................5% Motosport Alloy ......4% Condor ....................1% OMF ......................1% Other ......................7%

64% purchased an aftermarket air filter Bran K&N ......................67% Uni-Filter ..............12% Twin-Air ................11% FMF ........................1% PC Ready ................1% No Toil ....................1% Other ......................9%

34% purchased aftermarket brake pads Brand EBC ......................59% DP/Dunlop ............11% Galfer......................7% Performance Plus ....5% Tusk ........................5% Braking....................1% Moose ....................1% Vesrah ....................1% Other ......................8%

Front tire used Dunlop ..................24% ITP........................23% Maxxis ..................21% Carlisle....................9% Goodyear ................4% Bridgestone ............3% Ohtsu......................3% Kenda......................2% Skat Trak ................1% Other ......................8%

41% purchased aftermarket nerf bars

Rear tire used ITP........................26% Dunlop ..................24% Maxxis ..................21% Carlisle..................10% Goodyear ................4% Kenda......................3% Ohtsu......................2% Bridgestone ............2% Skat Trak ................2% Sand Tires unltd.......1% BKT ........................1% Other ......................5%

4-stroke oil used Yamalube ..............20% Hondaline ..............18% Mobil 1 ..................7% Amsoil ....................6% Valvoline ..................6% Castrol....................6% Pennzoil ..................5% Maxima ..................5% Kawasaki ................4% Motul ......................4% Bel-Ray ..................3% PJ1 ........................2% Quaker State ..........2% Silkolene ..................2% Motorex ..................1% Other ....................10%

Readers purchased an average 4 ATV tires a year

Brand DG........................23% AC ........................16% Pro Aluminum ........13% Tusk ........................5% IMS/Roll Design ......4% Answer ..................1% Other ....................36%

2-stroke oil used Yamalube ..............20%

18 www.4wheelatv.com

Maxima ..................7% Amsoil ....................6% Castrol....................6% Bel-ray ....................5% Hondaline ................5% Pennzoil ..................3% Kawasaki ................1% Motorex ..................1% PJ1 ........................1% Silkolene ..................1% Valvoline ..................1% Other ....................40% Gearbox oil used Yamalube ..............26% Castrol....................9% Amsoil ....................8% Maxima ..................7% Bel-Ray ..................6% PJ1 ........................5% Pennzoil ..................5% Mobil 1 ..................4% Motul ......................2% HP-2 ......................2% Silkolene ..................2% Spectro ..................1% Other ....................25% 23% purchased aftermarket graphics Brand Factory Effex..........23% One Industries ......19% N-Style..................14% FMF ......................10% Alba ........................5% Pro Circuit ..............5% Other ....................25%

Local motorcycle store ..................18%

78% own riding boots

99% own a helmet

Brand Alpinestars ............23% Thor......................15% O’Neal ..................14% Fox ......................13% Gaerne ....................6% ARC ........................4% Four........................4% Answer ..................4% MSR ......................4% Sidi ........................2% Fly ..........................1% AXO........................1% Oxtar ......................1% Other ......................9%

Brand HJC ......................22% Bell ......................10% O’Neal ....................8% Fox ........................7% M2R ......................6% MSR ......................6% KBC ........................4% Answer ..................4% Fly ..........................3% ARC ........................3% Arai ........................2% Bieffe ......................2% Thor........................2% One Industries ........1% AXO........................1% Four........................1% Shoei ......................1% Other ....................15% 95% own riding goggles Brand Scott ....................62% Oakley ..................15% Smith ......................9% Pro Grip ..................4% Spy ........................4% Answer ..................2% Blur ........................1% Fly ..........................1% Utopia ....................1% Other ..................10% 92% own riding gloves

RIDING GEAR Readers spend an average $470 a year on riding gear 40% purchased riding gear from ads in ATV Action Main source of information on riding gear ATV Action ............54% Local motorcycle dealer ................40% Mail order ............33% On the internet ......33%

Brand Fox ......................26% Thor......................16% O’Neal ..................10% Answer ..................8% MSR ......................7% Shift........................5% Four........................5% ARC ........................4% AXO........................3% Fly ..........................2% No Fear ..................2% SixSixOne ................1% Troy Lee ..................1% Acerbis ..................1% Pro Grip ..................1% Other ....................18%

60% own riding pants Brand Fox ......................20% O’Neal ..................14% Thor......................12% MSR ....................12% ARC ........................5% AXO........................5% Four........................4% Answer ..................3% No Fear ..................3% Shift........................3% Troy Lee ..................3% Fly ..........................3% Alloy........................2% Girlyz ......................1% Other ....................13% 41% own chest protector Brand Fox ......................24% Thor......................24% O’Neal ....................6% Answer ..................5% Four........................5% Acrebis ..................4% MSR ......................4% No Fear ..................4% ARC ........................2% SixSixOne ................2% AXO........................1% EVS ........................1% Fly ..........................1% Troy Lee ..................1% Other ....................17%

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$3040 ..............$2940.............. $2840 .............$2715 2/3............................................2430 ................2355.................2310 ...............2160 1/2............................................1920 ................1860.................1780 ...............1700 1/3............................................1365 ................1335.................1270 ...............1210 1/4............................................1070 ................1025...................995 .................945 1/6..............................................755 ..................720...................695 .................660

BLACK & ONE COLOR 1 Page...................................$3830 ..............$3695...............$3570 .............$3425 2/3............................................3250 ................3145.................3035 ...............2920 1/2............................................2760 ................2670.................2585 ...............2450 1/3............................................2180 ................2105.................2035 ...............1960

FOUR-COLOR 1 Page...................................$4905 ..............$4755...............$4595 .............$4420 2/3............................................4320 ................4170.................4030 ...............3895 1/2............................................3830 ................3695.................3570 ...............3425 1/3............................................3260 ................3195.................3080 ...............2940

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

B&W Color

1/6 page ..........$485 3-inch ..............$435 2-inch ..............$310 1-inch ...............$250 Word ads

12X B&W Color

635..........$450 600 ..........$410 560 ............$355 560..........$405 530 ..........$365 490 ............$320 410..........$285 385 ..........$265 365 ............$230 350..........$230 330 ..........$210 310 ............$185 $2.00 per word, with $54.00 min.

505 445 330 285

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

BLACK & WHITE

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

Rates are determined by number of issues contracted for and used within a 12-month period.

ATV GROUP DISCOUNT: 10%

SHOWCASE RATES

B&W Color

FREQUENCY DISCOUNT:

12X

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007...........................10/19/06..................10/26/06..................12/14/06 February 2007 .........................11/17/06 ..................11/28/06....................1/18/07 March 2007 ..............................12/19/06..................12/28/06....................2/15/07 April 2007 ..................................1/19/07....................1/26/07....................3/15/07 May 2007....................................2/20/07....................2/27/07....................4/19/07 June 2007 ..................................3/20/07....................3/27/07....................5/17/07 July 2007 ...................................4/19/07....................4/26/07....................6/14/07 August 2007 ..............................5/18/07....................5/25/07....................7/12/07 September 2007 ........................6/19/07....................6/26/07....................8/16/07 October 2007.............................7/19/07....................7/26/07....................9/13/07 November 2007 .........................8/20/07....................8/27/07 ..................10/11/07 December 2007 .........................9/19/07....................9/26/07 ..................11/15/07 January 2008...........................10/18/07..................10/25/07..................12/13/07 February 2008 .........................11/16/07 ..................11/27/07....................1/17/08 March 2008 ..............................12/19/07..................12/28/07....................2/14/08

1 Page ..................................$2180 ...............$2100...............$2015 .............$1945 2/3 ...........................................1695 .................1630.................1575 ...............1520 1/2 ...........................................1345 .................1295.................1245 ...............1195 1/3 .............................................920 ...................875...................845 .................815 1/4 .............................................775 ...................740...................720 .................680 1/6 .............................................570 ...................555...................520 .................510

BLACK & ONE COLOR 1 Page ..................................$3105 ...............$3080...............$2995 .............$2920 2/3 ...........................................2650 .................2625.................2535 ...............2495 1/2 ...........................................2335 .................2325.................2250 ...............2200 1/3 ...........................................1870 .................1860.................1795 ...............1760

FOUR-COLOR 1 Page ..................................$3925 ...............$3860...............$3740 .............$3650 2/3 ...........................................3490 .................3415.................3320 ...............3255 1/2 ...........................................3140 .................3080.................2995 ...............2935 1/3 ...........................................2695 .................2660.................2570 ...............2525 * Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. Effective January 2007 Issue. NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. www.4wheelatv.com 19

s e loop chtim s, n lu t om ur tes e ing fr eryth , but it’s o don’t tak v e e s e id r r g e a d o r a h w cove cious re into the at natics vent s ing fa res and e ealth-con sues get panies th ik b tain el featu ctive, h more is om com vers n u o deli of m ur a trav rt fr ans ience iking with llowing. O . This me nal suppo ike Action ingle d u a s e B n fo onthly tain b ver a enom ntain loyal , and e deli e of moun strong, ublished m A has ph and Mou readers tisers). W he . t a B , w c p A M dir ne en n is t ver ’t?) s the p the ess arned MB on MBA is ). It’s why ho doesn nt flow of nse to ad Bike Actio ies le u r l u e s an ing sage (w ea sta ed expe ountain stil ve ve comp the r d buy a con d s at ha e ser ction ike A . Sure, w pertise th ing; that’s biking (an tising me creating (at no ad ion) and M ce helping B in t t n ta ik er in ks ex ite forma e par Moun ounta ir adv tain b xperie ssocia nical webs 986, untain bik and tech out moun actively m nse to the ehensive le, digital Goods A mbined e 1 in pr ab ns mo ed po re dab f co ting Found slopes of instructio dreaming ers who a ediate res also a coma downloa ional Spor 5 years o to go. g d 6 e t n m m n in is h a in a o e t a t id N v im w t A r le a to us riding vailab e you ive by e, MB to the outs, ives h tial c shoot e off from our poten guys surv a magazin are now a according presentat you wher tim BA of y take s re just hese .9% bikes w 0 hands direct. T year. Not tions of M g (up 14 MBA’s sale ike Action e 0 n ,0 n sell r after th. ain B rowin bscrip r 180 es ion o e c t yea ues or su biking is g this growLet Mount v a a r o m o f s r e t o is o ts in ik tain als. Moun ce to plug sales go of inf cycle par rship ountain b e e ir d c e a r pla h t i e r b ou reach r on e in m ain s Total

a l t a •T ompe is their m illion a ye on appare Y c THL % A r m B MON a • 31 5 e D M y 3 E H said BLIS ver $ lion a - PU 6 8 • 85% s spend o r $14 mil 9 D 1 ve ISHE der ABL T S • Rea s spend o - E der a e R •

READER PROFILE 3 readers per copy 98% Male Age 10-12 ........................2% 13-15 ......................11% 16-19 ........................5% 20-24 ........................5% 25-29 ......................12% 30-34 ......................14% 35-39 ......................19% 40-44 ......................11% 45-49 ........................8% 50-54 ........................6% 55+ ............................6% Average age 30 years old 51% Married Average Household income $72,500 Education level if over 18 years old High school grad ........36% Attending college........11% College grad ..............54% 31% compete in mountain bike races Class compete in Beginner....................41% Sport ........................49% Expert ......................11% Pro ............................2% Vet..............................3% Readers race an average 6 times a year Members of what organizations IMBA ........................19% NORBA ....................10% USCF ..........................2% AMBA ........................0% Readers spend an average 9.5 hours riding a week Type riding readers prefer Trail riding ................60% Cross-country ............24% Downhill ....................17% Resort riding................8% Mountaincross ............4% One other member in household also rides

Other vehicles owned Car ..........................49% SUV ..........................35% R/C car ....................12% BMX bike ..................11% Off-road motor cycle ........................10% RV/camper ..................8% Snowmonile ................4% Personal water craft ..........................3%

Newest bike a complete bike or frame only Complete ..................72% Frame ......................28%

Factory rider endorsement ..............1%

Frame material of newest bike Aluminum ..................86% Chromoly/steel ............7% Carbon fiber ................4% Titanium ......................2% Other ..........................1%

BICYCLE PURCHASE PLANS

Sports/activities participate in Camping....................49% Weight lifting ............34% Fishing ......................32% Snow skiing................26% Running ....................23% Snowboarding ............21% Hunting ....................19% Motorcycle riding ......19% Boating......................17% Truck offroading............8% BMX ..........................7%

Suspension Full suspension ..........66% Front suspension........31% Unsuspended ..............3%

Brand of casual shoe worn Nike ..........................25% Adidas ......................13% Vans ........................13% DC ..............................5% Skechers ....................4% Airwalk ........................4% Converse ....................4% Etnies..........................4% Puma ..........................3% Other ........................43% Brand of sunglasses worn Oakley ......................27% Smith ........................11% Rayban ........................9% Spy ............................7% Rudy Project ................3% Arnette ......................3% Dragon ........................2% Scott ..........................1% Other ........................32% 62% own video game system Brand Use computer............53% PlayStation 2 ............35% X Box........................21% Nintendo....................10% Sega Dreamcast ..........1%

BICYCLE OWNERSHIP

Taken mountain bike vacation Yes ..........................48% Plan to ......................33%

100% own a mountain bike

75% do their own bike maintenance

How many of each category owned

42% own a pick up truck

Cross-country hardtail......................59% Cross-country full suspension ..........54% Enduro/trail bike ........31% Freeride ....................18% Jump/urban ..............16% Downhill ....................11% Single speed ..............11% Dual slalom/ mountaincross ............4%

Brand of pick up owned Chevrolet ..................42% Ford..........................26% Toyota ......................18% Dodge ......................11% Nissan ........................9% GMC ..........................8% Mazda ........................2% Other ..........................2%

Brand Specialized ................17% Santa Cruz ................12% Giant ........................10% Trek ............................8% Kona ..........................7% Fisher..........................5% Cannondale ..................4% Ellsworth ....................3% Jamis..........................3% Titus............................3% GT ..............................2% Iron Horse ..................2% Intense ........................2% KHS ............................2% Rocky Mountain............2% Raleigh ........................2% Other ........................17% Cost Under $400 ................4% $400-$800 ..............14% $800-$1000 ..............9% $1000-$1500 ..........12% $1500-$2000 ..........15% $2000-$2500 ..........14% $2500-$3000 ..........10% $3000-$4000 ..........12% $4000-$5000 ............6% $5000+ ......................3% Average price $2,060 Where purchased New from bike shop ..................66% Internet ....................14% Mail order ..................6% Used ..........................6% Department/ sporting goods ............2% Other ..........................7% Time of year purchased Jan-Mar ....................31% Apr-Jun ....................31% July-Sept ..................15% Oct-Dec ....................24% Factor that influenced the purchase of your bike the most Magazine test results ......................30% Price ........................22% Local dealer support ....................18% Friendâ&#x20AC;&#x2122;s recommend ..............17% Previous experience with company....................15% Dealership recommend ..............11% Color ..........................4% Factory race team........1%

35% own a road bike

Main source of information on new mountain bikes Mountain Bike Action ......................85% Internet ....................25% Bike shops ................13% Other magazines ........11% Friends......................11% Catalogs......................3% People at the race........1% Other ........................3%

Mail order ..................6% Used ..........................5% Department/ sporting ....................1% Other ..........................3% Undecided ................21% Plan to spend Under $400 ................2% $400-$800 ..............10% $800-$1000 ............10% $1000-$1500 ..........16% $1500-$2000 ..........16% $2000-$2500 ..........13% $2500-$3000 ..........14% $3000-$4000 ..........11% $4000-$5000 ............6% $5000+ ......................3% Average price $2,110

Plan to purchase a new bike Yes ..........................37% Undecided ................25% Complete bike or frame only Complete ..................39% Frame only ................32% Undecided ................29% Type Cross-country full suspension ..........28% Enduro/trail bike ........27% Freeride ....................10% Cross-country hardtail ......................7% Single speed ................7% Downhill ......................6% Jump/urban ................3% Dual slalom/ mountaincross ............2% Undecided ................12% Frame material Aluminum ..................69% Carbon fiber ................7% Chromoly/steel ............4% Titanium ......................2% Other ..........................0% Undecided ................21% Size wheels bike will have 26 inch ....................85% 29 inch........................7% Undecided....................8% Brand Santa Cruz ................17% Specialized ..................8% Kona ..........................8% Salsa ..........................7% Giant ..........................5% Titus............................5% Cannondale ..................4% Fisher..........................3% Intense ........................3% Jamis..........................3% Ellsworth ....................3% Foes............................3% Iron Horse ..................3% Trek ............................3% Turner ........................3% Azonic ........................2% Schwinn ......................2% Other ........................20% Where plan to buy Bike shop ..................51% Internet ....................15%

Plan to buy a road bike Yes ..........................17% Undecided ................11%

PARTS AND ACCESSORIES Readers spend an average of $590 a year on bicycle parts Main source of information for purchasing bicycle parts Mountain Bike Action ......................58% Internet ....................36% Bike shop ..................17% Catalogs....................14% Friends......................11% Other magazines ..........7% Other ........................2% Where readers purchase majority of parts and accessories Bike shop ..................54% Internet ....................38% Mail order/magazine ..10% Mail order/catalog ........5% Catalog........................1% Other ..........................1% 98% Purchased aftermarket tires Brand Kenda........................21% Maxxis ......................20% WTB ........................13% Panaracer..................12% Specialized ................10% IRC ............................7% Hutchinson ..................7% Continental ..................7% Bontrager....................6% Tioga ..........................4% Nokian ........................3% Michelin ......................3% Intense ........................1% Ritchey........................1% Other ..........................3% 28% plan to purchase a tubeless tire system 87% Purchased aftermarket grips Brand ODI ..........................28% Lizard Skins ..............16% www.mbaction.com 21

MOUNTAIN BIKE ACTION MAGAZINE Oury............................9% Specialized ..................8% WTB ..........................7% GripShift......................3% Serfas ........................3% Yeti ............................2% Intense ........................2% Azonic ........................2% Ritchey........................1% Answer........................1% Other ........................18% 66% Purchased aftermarket handlebar Brand Easton ......................31% Bontrager..................12% Race Face ................11% Answer........................6% Azonic ........................6% Titec............................4% FSA ............................4% Ritchey........................3% Syncros ......................3% Kore............................2% WTB ..........................2% Salsa ..........................1% Tioga ..........................1% Other ........................15% 68% Purchased aftermarket stem Brand Easton ......................14% Thompson..................14% Bontrager..................12% Titec............................3% Azonic ........................3% FSA ............................3% Ritchey........................3% Kore............................2% Syncros ......................2% WTB ..........................2% Atomic ........................1% Atom Lab ....................1% Coda ..........................1% Control Tech ................1% Profile ........................1% AC ..............................1% Answer........................1% Salsa ..........................1% Tioga ..........................1% Other ........................32% 35% Purchased aftermarket hubs Brand Shimano ....................40% King ............................5% Hugi ............................5% WTB ..........................5% Hadley ........................4% Ringle..........................4% Hope ..........................2% Sram ..........................2% White Industries ..........2% AC ..............................1% Rohloff ........................1% Other ........................29% Brakes bought Yes (with disc) ..........28% Yes (with cantilever) ....4% 22 www.mbaction.com

Type of brakes Disc ..........................80% Cantilever ..................20% Brand Avid ..........................40% Hayes........................38% Shimano ....................14% Hope ..........................3% Magura hydraulic..........3% Magura Disc................2% Tektro..........................2% Formula ......................1% Pro Max ......................1% Other ..........................7% 38% Purchased aftermarket crank Brand Shimano ....................33% Truvativ ....................28% Race Face ................23% Bontrager....................6% FSA ............................4% Ritchey........................1% Other ..........................4% 66% Purchased aftermarket pedals Brand Shimano ....................35% Crank Brothers ..........18% Wellgo ......................12% Time..........................10% Azonic ........................4% Speedplay ....................1% Atom Lab ....................1% Ritchey........................1% Other ........................17% 43% Purchased aftermarket rims/wheels Brand Mavic ........................42% Sun ..........................22% Bontrager..................10% WTB ..........................5% Azonic ........................2% Atom Lab ....................2% Specialized ..................2% Vuelta ........................1% Cane Creek..................1% Rolf ............................1% Other ........................10% 35% Purchased aftermarket fork Brand Marzocchi..................30% Manitou ....................21% Fox............................20% RockShox ..................18% Cannondale ..................4% RST ............................3% White Brothers............1% Other ..........................3% 62% Purchased aftermarket seat Brand WTB ........................36% Specialized ................13%

Selle Italia..................12% Bontrager..................10% Azonic ........................5% SDG ............................5% Fizik ............................3% Titec............................2% Selle Bassano ..............1% Other ........................12% 30% Purchased aftermarket levers Brand Hayes........................34% Shimano ....................28% Avid ..........................24% Magura ......................4% Tektro..........................2% Dia-Compe ..................1% Paulâ&#x20AC;&#x2122;s ..........................1% Other ..........................6% 27% Purchased aftermarket shifters Brand Shimano ....................66% SRAM ......................24% Other ..........................3% 29% Purchased aftermarket seatpost

99% own a helmet Brand Giro ..........................41% Bell ..........................32% Specialized ................12% SixSixOne ..................11% Azonic ........................2% Trek ............................2% Pryme ........................2% Troy Lee ......................2% Answer........................1% Louis Garneau..............1% Other ..........................7% 96% own bicycle gloves Brand Fox............................40% SixSixOne ..................15% Pearl Izumi ................12% Answer........................8% Troy Lee ......................5% Trek ............................4% AXO ............................3% Azonic ........................3% Cannondale ................2% Louis Garneau..............2% Performance ................2% Nashbar ......................1% Other ........................25% 81% own bicycle shoes

Brand Thompson..................30% Easton ......................15% Bontrager..................11% Race Face ................10% Titec............................3% FSA ............................2% Shimano ......................2% Syncros ......................2% Kore............................2% Thud Buster ................2% Answer........................1% Kalloy ..........................1% Gravity Dropper ..........1% Rock Shox....................1% Other ........................18%

BIKE APPAREL

Brand Shimano ....................24% Sidi ..........................19% Specialized ................18% SixSixOne ..................10% Lake ............................5% Answer........................4% Diadora ......................4% Nike ............................3% AXO ............................3% Cannondale ..................1% Northwave ..................1% Airwalk ........................1% Alpinestars ..................1% Carnac ........................1% Other ........................15% 84% own bicycle shorts

Readers spend an average of $245 a year on bicycle apparel Main source of information for purchasing bicycling apparel Mountain Bike Action ......................40% Internet ....................30% Bike shops ................28% Catalogs....................17% Friends........................7% Other magazines ..........5% Other ........................6% Where readers purchase majority of bicycle apparel Bike shops ................51% Internet ....................32% Mail order/magazine ....8% Mail order/catalog ........8% Sporting goods ............3% Other ..........................3%

Brand Fox............................22% Pearl Izumi ................21% Oakley ......................10% Performance ................9% Azonic ........................8% Cannondale ..................6% Troy Lee ......................6% Louis Garneau..............4% Bellweather..................3% Kona ..........................3% Primal Wear ................3% SixSixOne ....................2% AXO ..........................1% Briko ..........................1% Other ........................31% 75% own a bicycle jersey Brand Fox............................27% Pearl Izumi ................17% Azonic ......................12% Performance..............11%

Primal Wear ..............10% Troy Lee ......................7% Oakley ........................6% Louis Garneau..............5% Kona ..........................5% SixSixOne ....................4% Cannondale ..................4% AXO ............................1% Bellweather..................1% Dainese ......................1% Other ........................34%

BICYCLE ACCESSORIES Readers spend an average of $355 a year on bicycle accessories Main source of information for purchasing bicycle accessories Mountain Bike Action ......................55% Internet ....................30% Bike Shop ..................22% Catalogs....................13% Friends........................7% Other Magazines..........5% Other ........................3% Where readers purchase majority of bicycle parts Bike shop ..................52% Internet ....................35% Mail order/ catalog ....................10% Mail order/ magazine....................7% Sporting good ..............2% Other ..........................2% 56% own a bicycle computer Brand Cat Eye ....................46% Sigma ......................14% Specialized ................13% Vetta ..........................4% Avocet ........................4% Trek ............................4% Schwinn ......................4% Flightdeck/ Shimano ......................2% Polar ..........................1% Other ........................16% 47% own bicycle lights Brand Niterider....................34% Cat Eye ....................30% Nightsun......................5% VistaLite......................4% Specialized ..................2% Turbo Cat ....................2% Jet..............................1% SSB ............................1% Trek ............................1% Other ........................21

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page ..................................$4,120 ............$3,955................$3,790 ...........$3,560 2/3 ...........................................3,420 ..............3,280..................3,145 .............2,955 1/2 ...........................................2,800 ..............2,690..................2,575 .............2,425 1/3 ...........................................2,095 ..............2,015..................1,930 .............1,820 1/4 ...........................................1,605 ..............1,540..................1,475 .............1,385 1/6 ...........................................1,195 ..............1,145..................1,095 .............1,030

BLACK & ONE COLOR 1 Page ..................................$5,101 ............$4,795................$4,580 ...........$4,300 2/3 ...........................................4,110 ..............3,935..................3,755 .............3,520 1/2 ...........................................3,360 ..............3,215..................3,070 .............2,885 1/3 ...........................................2,555 ..............2,445..................2,335 .............2,195

FOUR-COLOR 1 Page.................................. $6,110 ............$5,845................$5,585 ...........$5,245 2/3 ...........................................5,010 ..............4,795..................4,580 .............4,300 1/2 ...........................................3,970 ..............3,800..................3,635 .............3,410 1/3 ...........................................3,115 ..............2,980..................2,845 .............2,675

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$820 3-inch ..............$565 2-inch ..............$445 1-inch ..............$260 Word ads

12X B&W Color

970..........$785 935 ..........$745 895 ............$705 690..........$530 655 ..........$500 625 ............$355 545..........$420 520 ..........$395 495 ............$355 360..........$245 345 ..........$230 330 ............$205 $2.00 per word, with $54.00 min.

855 570 455 305

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

PREPAY DISCOUNT: 15% A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at their contracted rate, and their pre-payment discount will forfeited. Prepayment is required by new advertisers for the first 3 months.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007...........................10/06/06..................10/13/06 ..................11/30/06 February 2007 .........................11/06/06 ..................11/13/06....................1/04/07 March 2007 ..............................12/06/06..................12/13/06....................2/01/07 April 2007 ..................................1/05/07....................1/12/07....................3/01/07 May 2007....................................2/06/07....................2/13/07....................4/05/07 June 2007 ..................................3/08/07....................3/15/07....................5/03/07 July 2007 ...................................4/05/07....................4/12/07....................5/31/07 August 2007 ..............................5/07/07....................5/14/07....................6/28/07 September 2007 ........................6/06/07....................6/13/07....................8/02/07 October 2007.............................7/06/07....................7/13/07....................8/30/07 November 2007 .........................8/06/07....................8/13/07....................9/27/07 December 2007 .........................9/06/07....................9/13/07 ..................11/01/07 January 2008...........................10/05/07..................10/12/07 ..................11/29/07 February 2008 .........................11/05/07 ..................11/12/07....................1/03/08 March 2008 ..............................12/06/07..................12/13/07....................1/31/08

* Turn to page 32 for ad specifications and page 36 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges. Effective January 2007 Issue. www.mbaction.com 23

at osure nop x e s on tising adver e. Its focu ic d e t n cede graph clusiv unpre dustry ex mer demo bby s r e f n 0 ho RC i ce onsu ne of agazi mat—an acts the c e over 60 ain resour M r a r d r i o C t s m le ins ar at zine f their y. With it , R/C b ustry gital maga hat R/C C point of sa azine as b th d o n n i h o ag di e ing eir st ym h h h n y M r t l t s l a e i r l t u e v n f a b a e o m u r R/C C RC p s and Zinio’s iewed ticles r yea in the through chnical ar newsstand ers rely on 1450 pe g will be v y r a th te read d now rtisin e on e of $ nivers ar an y shop, an and in-dep t audienc t. 61% of le averag your adve ve it. e y n o n b that mos its te hobb iews to pr credi afflue ching inside the onest rev mature, it matters ding an in e ensures e money a o r p h h n Ap spen here end t ting, agazi d to a tand, ewss oduct tes . Targete your ad w ries, while /C Car M sly and sp n e h r t R o u ve 0 nse p cases serio mat, s cra ccess 00,00 1 nonse advertiser Car show rts and a riendly for eir hobby r e a h ov that , R/C mily-f ing p ake t ip of g h shops r purchas ady yet fa sts who t s r ar e cars d n i re fo C a sia c / o u e t a er ye r h R t r n p l n 4 e fu a n s i t f r C o •T by R pete / C ca age o

R com aver % n 3 a age 3 year r 4 n e • v w a o Y ders lion a se an THL • Rea s purcha r $35 mil MON D E H ve der BLIS - PU • Rea s spend o ries 8 9 9 D 1 der sso ISHE ABL T • Rea s & acce S - E rt on pa

READER PROFILE Average 4 readers per copy 98% Male What is your age? 10-12 ....................0% 13-15 ..................14% 16-19 ....................3% 20-24 ....................0% 25-29 ..................13% 30-34 ..................18% 35-39 ..................16% 40-44 ..................12% 45-49 ....................7% 50-54 ....................2% 55+ ......................13%

Other vehicles owned Mountain bike ........33% SUV ......................23% Off road motorcycle ..........14% RV/Camper............13% ATV ......................11% BMX bike ..............11% Snowmobile ............7% Personal watercraft..3% 81% own a video game Brand Playstation 2 ........78% Use computer........24% X Box....................18% Nintendo ..............16% Sega Dreamcast ......6%

Average age 30

R/C CAR OWNERSHIP

58% Married

98% own an R/C car

Average Household income $65,500

Readers own an average of 4 R/C cars

Highest level of education if over 18 High School grad....47% Attending college ....6% College grad ..........33% Other ....................14%

Brands owned Traxxas ................47% Associated ............35% Team Losi..............29% HPI ......................23% OFNA....................23% Tamiya ..................19% Kyosho ..................16% DuraTrax ..............14% Mugen Seiki ............6% BoLink ....................5% Thunder Tiger ..........4% MRC/Academy ........2% Schumacher ............2% Serpent ..................2% Yokomo ..................2% Corally ....................1% GS Racing ..............1% Other ....................20%

Average 7 years in R/C hobby 43% compete in racing Type of racing Off road ................95% On road ................36% Readers compete an average 30 times per year Average one other person in household also compete Other sports/ activities participate it Mountain biking......29% ATV riding ............20% Off road motorcycle ..........17% Truck offroading ....15% BMX riding ............11% Snowboarding ..........7% 44% own a pick-up truck Brand Ford......................39% Chevrolet ..............27% Toyota ..................11% Datsun/Nissan ........7% Dodge ....................7% GMC ......................5% Mazda ....................2% Other ......................2%

Type Monster truck nitro......................59% Monster truck elec ....................42% Racing truck elec ..41% Off road buggie elec ....................38% Racing truck nitro ....................36% Off road buggie nitro ....................29% Touring car elec ....27% Touring car nitro ....15% 1/5 and 1/4 scale gas................4% 1/8 scale on road ....2% Electric motor brand Reedy....................29% Trinity....................28% Novak....................20% Orion ....................15% Yokomo ..................8% Peak........................6% Integy......................5%

Fantom....................3% Other ....................15% Motor type Stock ....................52% Modified ................47% Brushless ..............14% Brand pinion gear Stock ....................48% Robinson Racing ....29% Team Losi..............14% Team associated ....10% Kimbrough ..............9% Trinity/Team Kinwald ..................4% Other ......................5% Spur gear Stock ....................57% Kimbrough ............17% Team associated ....13% Robinson Racing ....12% Team Losi................9% Trinity/Team Kinwald ..................5% Other ......................3% Brand of batteries Dynamite ..............17% Team Orion............13% Trinity....................12% SMC ......................9% DuraTrax ................7% Peak........................7% Reedy......................7% Integy......................6% Fantom....................2% Other ....................40% Type NiMH (Nickel Metel) ......70% NiCad....................30% Pack type Sport ....................57% Matched Cells........43% Brand electrical connectors Deans ..................52% JST ......................42% Orion ......................6% Brand charger Dynamite ..............28% DuraTrax ..............22% MRC ....................10% Tekin ......................6% Competitione electronics..............5% Integy......................3% Novak......................3% Reedy......................2% Team Orion..............2% Hitec ......................1% Other ....................28% Brand of discharger Homemade............23% Deans ..................10% Integy....................10%

Dynamite ................5% Novak......................4% Competition electronics..............3% Trinity......................3% Other ....................42% Brand motor spray Dynamite ..............16% Trinity....................15% Dynamite ..............14% Duratrax................12% Reedy......................8% Team Orion..............6% HPI ........................5% Performance Plus ....1% Other ....................38% Brand nitro engine O.S. Engine............27% HPI ......................15% Picco/Trinity ............8% Thunder Tiger ..........6% Novarossi ................5% RB ..........................5% Kyosho ....................4% XTM........................4% Dynamite ................3% Fantom....................3% GS Racing ..............1% Rossi ......................1% Tamiya ....................1% Other ....................32% Engine size .12 ......................15% .15 ......................23% .16 ........................5% .18 ........................8% .21 ......................24% .24 ........................9% other ....................31% Brand fuel Traxxas ................25% O’Donnell ..............18% Blue Thunder ........15% Byron ....................14% Trinity......................9% Sidewinder ..............5% Dynamite ................2% White Lightning........2% Red Alert ................1% Team Orion..............1% Other ......................7% Brand glow plug O.S. Engine............38% McCoy ..................24% Traxxas ................21% Dynamite ................9% O’Donnell ................8% Brand igniter Dynamite ..............28% Du-Bro ..................23% Hobbico ................13% OFNA ......................8% Other ....................29%

Brand starter box OFNA....................39% Dynamite ..............16% Duratrax..................7% Associated ..............5% Serpent ..................2% Other ....................32%

R/C CAR PURCHASE PLANS Readers purchase an average 3 R/C cars per year Influencing factors when purchasing R/C car Magazine test results ..................34% Friend’s recommend ..........28% Previous brand exp ......................24% Local hobby shop ..23% Price ....................12% Factory race team results............3% Parents recommend ............3% Motor type plan to buy Nitro ....................49% Electric..................32% Undecided ............18% Type Off road buggie ......36% Undecided ............30% Monster truck........28% Racing truck ..........18% Touring car ............12% Drive type 4 wheel drive ........86% 2 wheel drive ........20% Brand Associated ............21% Undecided ............21% OFNA....................17% Kyosho ..................16% Team Losi..............12% Traxxas ................12% HPI ........................7% Tamiya ....................7% DuraTrax ................6% Schumacher ............6% Mugen Seiki ............4% CEN ........................2% Corally ....................2% GS Racing ..............2% Serpent ..................1% Thunder Tiger ..........1% Yokomo ..................1% Other ......................6%

PARTS AND ACCESSORIES Readers spend an average of $1,450 a year on parts and accessories www.rc-car.com 25

R/C CAR MAGAZINE

58% have purchased products from ads in R/C Car Brand of pipe used Stock ....................42% O.S. Engine..............9% Associated ..............6% CVEC ......................4% Pico ........................2% Fantom....................1% O’Donnell ................1% Other ....................35% Brand of speed controller use Novak....................34% LRP ......................19% Futaba ....................9% Duratrax..................8%

Tekin ......................8% Hitec ......................4% Dynamite ................2% Keyence ..................2% GM Racing ..............1% Other ....................30% Brand of servo used Hitec ....................35% Futaba ..................32% Airtronics ..............26% KO Propo ................2% Other ....................34% Brand of turnbuckles used Stock ....................55% Lunsford................36% Team Associated/ Factory Team ........14% HPI ......................10% Team Losi..............10% Other ....................10% Brand of radio used Futaba ..................35% JR ........................30% Traxxas ................29% Airtronics ..............26% Hitec ......................9% KO Propo ................2%

Type FM........................64% AM ......................34% PCM ......................9%

Sorex ......................1% Treadz ....................1% Yokomo ..................1% Other ....................14%

42% use rechargeable batteries

Brand of tire glue used Team Losi..............17% Dynamite ..............15% Zap ......................12% Great Planes..........11% Pro-line ..................9% Jet..........................6% Associated ..............5% Trinity......................3% Other ....................32%

Brand of wheel used Pro-line ................56% Stock ....................35% Traxxas ................18% HPI ......................12% Team Losi..............12% RPM ....................10% Associated ..............9% Tamiya ....................6% OFNA ......................4% TRC ........................2% Other ....................14% Brand of tires used Pro-line ................62% Stock ....................40% Team Losi..............17% Panther ................10% Traxxas....................9% OFNA ......................5% Jaco........................4% Kyosho ....................3% Ride ........................1% Schumacher ............1%

Brand of tools used Snap-on ................16% Hudy ....................12% Associated/ Factory Team........11% RPM ......................8% Thorpe ....................6% M.I.P. ......................4% Trinity/Team Kinwald ..................3% BoLink ....................2% Other ....................67%

Testors..................15% Other ....................23% Brand of body used Pro-line ................54% Stock ....................47% Parma ..................16% HPI ......................15% Proto Form............11% Traxxas....................8% Atomik ....................5% Hot Bodies ..............5% BoLink ....................3% Other ......................6% 74% paint their own body Brand of bearings used Stock ....................66% Associated/ Factory Team........12% Dura Trax ..............11% Boca Bearings ......10% Dynamite ................6% Acer........................3% Other ....................15%

Brand of paint used Pactra ..................36% Parma ..................28%

(p .1

R ! TE A O EN WIN JAT S TO XXA A TR

)

Main source of information for purchasing parts and accessories R/C Car magazine ..61% Hobby shop ..........33% Other magazines....16% At races................15% Catalogs................12% Friends....................7% Other ....................25%

TRAXXAS’ GROUNDBREAKING NEW JATO TESTED! (p.38)

WPS 34486

JUNE 2005

R/C CAR • JUNE 2005

P O W ER P L AY ! HPI PUMPS UP THE SAVAGE SS (p.30)

MUGEN SEIKI CONQUERS THE MONSTER TRUCK CLASS! Mbx-5 Mt first look

(p.18)

www.rc-car.com

AMERICA’S FASTEST REVO!

Volume 8 No. 6 ISSN 1097-0711

$4.50 CANADA $5.50 0 6>

70989 34486

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Attn. retailer: Please display until May. 26

06.05RcCover_a 1

26 www.rc-car.com

4 WAYS TO LOWER YOUR SEDAN’S LAP TIMES

HERE’s YOUR CHANCE TO RACE WITH RUSTY!

TESTED: ASSOCIATED T4 RTR SE • POWER RACING XR/8 • HOT BODIES LIGHTNING GT • TECHNOKIT TK10 3/22/05, 1:39:54 PM

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 PAGE..................................$1995...............$1925 ...............$1835 ............$1750 2/3............................................1595.................1530 .................1465 ..............1395 1/2............................................1295.................1250 .................1195...............1135 1/3..............................................995...................960 ...................915 ................875 1/4..............................................795...................770 ...................735 ................695 1/6..............................................555...................540 ...................515 ................490

BLACK & ONE COLOR 1 PAGE..................................$2285...............$2190 ...............$2095 ............$1990 2/3............................................1820.................1740 .................1670 ..............1590 1/2............................................1485.................1420 .................1355 ..............1290 1/3............................................1140.................1090 .................1040 ................995

FOUR-COLOR 1 PAGE..................................$2750...............$2635 2/3............................................2195.................2095 1/2............................................1790.................1710 1/3............................................1375.................1315

..............$2515 ............$2395 ................2010 ..............1915 ................1635 ..............1555 ................1255...............1195

12X

CV2.................................$3,245............ $3095.............$2965..............$2,825 CV3...................................3,025..............2,895..............2,765................2,635 CV4...................................3,435..............3,295..............3,145................2,995

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007...........................10/03/06..................10/10/06 ..................11/23/06 February 2007 .........................11/01/06 ..................11/08/06..................12/28/06 March 2007 ..............................12/01/06..................12/08/06....................1/25/07 April 2007 ..................................1/02/07....................1/09/07....................2/22/07 May 2007....................................2/01/07....................2/08/07....................3/29/07 June 2007 ..................................3/05/07....................3/12/07....................4/26/07 July 2007 ...................................4/02/07....................4/09/07....................5/24/07 August 2007 ..............................5/02/07....................5/09/07....................6/21/07 September 2007 ........................6/01/07....................6/08/07....................7/26/07 October 2007.............................7/02/07....................7/10/07....................8/23/07 November 2007 .........................8/01/07....................8/08/07....................9/20/07 December 2007 .........................8/31/07....................9/10/07..................10/25/07 January 2008...........................10/02/07..................10/09/07 ..................11/22/07 February 2008 .........................10/31/07 ..................11/07/07..................12/27/07 March 2008 ..............................12/03/07..................12/10/07....................1/24/08

Hot Bodies’ Twin-Motor Electric E-Zilla!

nitro buggy shootout—5 hot rtr contenders!

page 62

WPS 34486

JANUARY 2006 WPS 34486

R/C CAR • JANUARY 2006

MAY 2005

Traxxas jato nitro stadium truck! Extensive First Look!

(p.114)

has associated built a 4wd buggy?

Volume 8 No. 5

Learn the truth on p.30

Volume 9 No. 1

www.rc-car.com

Pro Performance Tricks For Your Monster page 68

www.rc-car.com

R/C CAR • MAY 2005

LOW-COST MONSTER MODS!

new losi trucks tested!

Mini-T pro

xxx-Nt sport rtr II

ASSOCIATED’s MGT (p.70)

Gets a Power Boost!

RcCover_05.05 1

ISSN 1097-0711

70989 34486

Sportwerks vs. GS Racing vs. XTM vs. Hot Bodies vs. Jammin’

$4.50 CANADA $5.50

0 1>

CHAMPION TRUGGY

$4.99 CANADA $5.99

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0 5>

Attn. retailer: Please display until Dec. 29

Attn. retailer: Please display until Apr. 28

NITRO TECH Become A Glow-plug Expert!

Jammin’ X-1 CRT

PROJECT MINI INFERNO Improving Kyosho’s Micro Buggy

2/18/05 8:38:00 AM

01_06_rc_cover 1

10/19/05, 6:41:25 PM

www.rc-car.com 27

as d MX h 08, B e best, an 0 2 t h in t s s o t in m mpic xpec he Oly come to e o be found -depth t o t have ugh t ls and ost in meda r readers ctable eno ect the m , vert, dirt ld o g u p O x s pe ark Game 30 years. orld. Res readers e street, p the X h w , g r d with the . Ou early tlan nced throu ads, here for n ography in d amusing rage of fla ting, along to experie port o r e t t s ir n e f o s e v a n r t e h o l n e th s na tp be tc ow cle ride and d azine has f the fines h educatio h the mos world bicy first time gress with s t lo t o g t a ro al wit bo in dir some s! M and p . From ry, re at is pace racing BMX Plu erviews to ontent th will keep ine indust skill levels entertain riding. , s y a c z s! ga ingr ed—and rider int ictorial t all educate, h them, X ma X Plu p l and a it inn St Schw ver dream spirationa itorial and 2007, BMe in the BM freestyle, ontinue to t there w n o in ls lc o igh ots nyone e ed to t il r e o m s r in g w o e e a r r ! r in s f g h a e s c it , ! in a h a From ther than it to them MX Plus stry. Mov found now ing from r BMX Plu ork day we e B du g e. th fur iv , y u in in g r s s ry w e h e e t ie o is v h m r t e co ge ue ery end of eve bra ests in t ct som v li in in r e t 0 t bike d e n v n in x 0 o e o a t p c e e 0 w x , h , e n e ” t n we c schools ws and 0 ’s t 0 ir also se a w To thing es ver 1 n the public oduct revieg. Readers f trick “Ho arn some rs, becau k o o i f b 0 e o o le d pr in 3 2 a e c e g a an f ip $4 and r adest ran readers c ations of r dersh average o erage of r a r e u bro e n o r e , g l v ce of n ta a r Pro’s its four a o u T n n o a • s d an ain end rs ow

sp de r rm • Rea rs plan to S! is thei S! LU Y X PLU P ade M e THL X B s R e M n • i k MON B i s b D d i d E H BLIS % sa n on new ts from a - PU • 75 8 o c 7 i 9 u t D 1 od ma ISHE ed pr infor s ABL a T S h rc - E % pu • 55

READER PROFILE 4 readers per copy 98% Male 84% Single Age under 9 ..................2% 10-12 ..................17% 13-15 ..................43% 16-19 ..................10% 20-24 ....................4% 25-29 ....................7% 30+ ......................17% Average age: 18 Average Household income $60,400 Education level if over 18 Hi-School grad ......43% Attending college ..15% College grad ..........18% Other ....................25% 32% compete in sanctioned BMX races Organization ABA ......................71% NBL ......................38% Racing class Novice ..................63% Intermediate ..........38% Open ....................21% Expert/Pro ............17% Readers race an average 18 times per year 17% of readers compete in freestyle contests 20% readers compete in dirt jump competitions Main source of competition results BMX Plus! ............81% internet ................20% TV ........................17% Other Magazines......9% Other ....................11% Type of riding readers do Dirt jumping ..........73% Ramps ..................51% Race ....................31% Flatland ................20% 20% Ride bike to school Average one other family member also ride 38% of families own a pick-up truck

Brand Chevrolet ..............42% Ford......................17% Dodge ..................14% Toyota ..................14% GMC ....................11% Datsun/Nissan ........3% Mazda ....................3% Other ......................3% Other vehicles owned Car ......................37% R/C Car ................27% Mountain bike ........20% Off-road Motorcycle ..........20% S.U.V. ..................19% Snowmobile ............8% RV/Camper..............4% Personal watercraft ..............4% Sports/activities readers participate in Video games..........90% Snowboarding ........31% Skateboarding........29% Mountain biking......22% ATVing ..................20% Motorcycle riding ..19% Brand of casual shoe worn Vans ....................31% DC ........................19% Etnies ..................13% Nike ......................13% Osirus ..................12% Adio ........................9% Adidas ....................8% Converse ................8% Duffs ......................3% Orchid ....................3% Lotek ......................2% Other ....................21% 89% own a video game system Brand Play Station (1 or 2) ..84% Nintendo ..............32% Use Computer ......24% X Box....................15% Dreamcast ..............6% Sega ......................5% X Box 360 ..............3%

BICYCLE OWNERSHIP 100% own a BMX/freestyle or dirt jump bike Readers own an average of 2 bikes Type of newest bike BMX ....................42% Dirt Jumping..........28% Street ..................24% Flatland ..................6%

Complete or Frame only Complete ..............68% Frame only ............32% Frame size Micro/Mini/Jr/Expert ....4% 16" ........................3% 20" ......................87% Cruiser (24") ..........6% Frame material Chromoly/steel ......68% Aluminum ..............28% Carbon fiber ............1% Other ......................3% Brand Haro ....................14% Mongoose ............13% Redline....................8% Diamondback ..........6% GT ..........................5% Free Agent ..............4% Schwinn ..................4% S&M ......................4% DK ..........................3% Hoffman ..................3% Specialized ..............3% Stolen ....................3% Felt ........................3% Fit ..........................2% Supercross..............2% Terrible One ............2% SE Racing................2% Fly ..........................1% Other ....................20% Cost Under $100 ..........12% $100-$200 ..........23% $200-$300 ..........18% $300-$400 ..........16% $400-$500 ............6% $500-$600 ............5% $600-$700 ............1% $700-$800 ............2% $800-$900 ............2% $901+..................15% Average $370 Time of year bike was bought Jan-Mar ................30% Apr-Jun ................26% July-Sept ..............18% Oct-Dec ................27% Where bike was purchased Bike shop ..............36% Used ....................17% Mail order ............13% Internet ................10% Department Store ....9% Other ....................15% Influenced purchase of new bike the most Previous exper. ......26% Friendâ&#x20AC;&#x2122;s recommend ..20% Price ....................19%

Mag. test results ......14% Rider endorsement ....14% Color ....................10% Dealer support ........6% Parentâ&#x20AC;&#x2122;s recom. ......5% Dealership recom.....5% Race team results ..2%

Intense....................2% Kink ........................2% Metal ......................2% Mutiny ....................2% Poverty....................2% Standard ................2% Stolen ....................2% Supercross..............2% We The People ........2% Other ......................6%

Average one other member in household owns a BMX or Freestyle bike 36% own a mountain bike

BICYCLE PURCHASE PLANS Main source of information on new bikes BMX Plus! ............75% Internet ................22% Other mags ..........16% Friends..................12% Bike shops ..............5% At competitions ......3% Plan to buy a bike Yes ......................41% Undecided ............30% Type BMX ....................42% Dirt Jumping..........20% Freestyle ..............20% Undecided ............12% Flatland ..................5% Buy complete or frame only Complete ..............50% Frame only ............35% Undecided ............15% Size Micro/Mini/ Jr/Expert ................3% 16" ........................5% 20" ......................82% Cruiser (24") ..........5% Undecided ..............5% Frame material Chromoly/Steel ......53% Aluminum ..............24% Undecided ............19% Carbon fiber ............5% Brand plan to buy Redline..................17% S&M ....................14% Fit ........................10% GT ..........................9% Felt ........................7% Haro ......................7% Mongoose ..............6% DK ..........................5% Hoffman ..................5% Fly ..........................3% FBM........................3% Free Agent ..............3% Diamondback ..........2%

Cost Under $100 ............2% $100-$200 ............9% $200-$300 ..........29% $300-$400 ..........20% $400-$500 ..........13% $500-$600 ............2% $600-$700 ............2% $700-$800 ............2% $800-$900 ............5% $901+..................16% Average $430 Where reader plans to buy bike Bike shop ..............34% Mail order ............28% nternet..................15% epartment store ......2% Used ......................0% Undecided ............15% Other ......................7% 12% plan to buy a mountain bike

PARTS AND ACCESSORIES 48% sent or called for information on a product advertised in BMX Plus! Main source of information for purchasing parts & accessories BMX Plus! ............56% Catalogs................24% Internet ................21% Bike shop ..............18% Friends..................15% Other Magazines......8% At competitions ......4% Other ......................3% 55% purchase products from ads in BMX Plus! 53% said local bike shops do not stock the product they want to buy 82% Replaced tires Tires purchased Maxxis ..................19% Kenda ..................10% Haro ......................9% Tioga ......................8% www.bmxplusmag.com 29

BMX PLUS! MAGAZINE Redline....................7% Revenge ..................6% Intense....................5% Animal ....................3% Hoffman ..................3% Odyssey ..................3% Primo......................3% S&M ......................2% Snafu ......................2% Other ....................18% Replaced stock grips Grips purchased ....80% Primo......................9% ODI ........................8% S&M ......................8% Hoffman ..................6% Odyssey ..................6% Fit ..........................4% Lizard Skins ............4% Answer ..................3% Federal....................3% Shadow ..................3% Other ....................46% 73% Replaced stock handlebar Handlebar purchased S&M ....................17% Redline..................11% Haro ......................8% DK ..........................7% Hoffman ..................6% Premium Products ..6% Fit ..........................3% FMF ........................3% Other ....................38% Replaced stock stem Stem purchased ....73% Redline..................15% Haro ....................13% S&M ....................11% DK ..........................7% Kink ........................4% Odyssey ..................4% Fit ..........................3% Hoffman ..................3% Other ....................38% Replaced stock headset ................64% Headset purchased FSA ......................26% Aheadset ..............16% Campignolo..............8% Dia Tech ..................8% King ........................7% Kink ........................3% Cane Creek..............2% Primo......................2% Tioga ......................2% Other ....................26%

30 www.bmxplusmag.com

61% Replaced stock hubs Hubs purchased Haro ....................12% Profile ..................12% Redline..................11% Odyssey ..................6% DK ..........................5% Fly ..........................5% Hoffman ..................5% Mosh ......................5% Primo......................5% FMF ........................3% Premium ................3% Crupi ......................2% Shimano ..................2% Other ....................27%

Ringle......................2% Time........................2% Other ....................21% Replaced rims/ wheels ..................75% Rims/wheels purchased Alex ......................18% Sun ......................18% Haro ....................11% Primo....................11% Premium Products ..5% Araya ......................4% Odyssey ..................4% FMF ........................3% Hoffman ..................3% Other ....................23%

78% Replaced stock brakes

55% Replaced stock fork

Brakes purchased Tektro....................23% Dia-Tech ................12% Shimano ................10% Dia-Compe ..............8% Revenge ................8% Odyssey ..................7% Primo......................5% Other ....................25%

Fork purchased Haro ....................13% Redline..................13% S&M ....................13% Odyssey ..................8% Volumne ..................6% Supercross..............5% Bombshell ..............3% Fly ..........................3% Hoffman ..................3% 2-Hip ......................2% DK ..........................2% Federal....................2% Fit ..........................2% Marzocchi................2% Premium Products ..2% WTP ......................2% Other ....................22%

58% Replaced stock cranks Cranks purchased Profile ..................23% Redline..................14% Haro ....................11% FSA ........................8% Primo......................8% Diamondback ..........5% Odyssey ..................3% Bizhouse..................2% Eastern ..................2% Poverty....................2% Premium Products ..2% Shimano ..................2% Other ....................23% 67% Replaced stock pedals Pedals purchased Primo....................15% Wellgo ..................11% S&M ....................10% Redline....................6% Shimano ..................6% DK ..........................5% Drive ......................5% Haro ......................5% Odyssey ..................5% Premium Products ..3% AtomLab ................2% Bully........................2% Crupi ......................2%

76% Replaced stock seat Seat purchased Haro ....................11% Redline..................10% Shadow ..................8% Primo......................5% Metal ......................5% Demolition ..............4% Odyssey ..................4% S&M ......................4% Velo ........................4% Other ....................42% 68% Replaced stock chain wheel Chainwheel purchased Profile ..................19% Haro ....................10% Redline..................10% S&M ......................7% Kink ........................4% DK ..........................3%

Demolition ..............3% Fly ..........................3% Odyssey ..................3% Premium Products ..3% Shadow ..................3% Other ....................27% Bought pegs ..........60% Pegs purchased Haro ....................11% S&M ....................10% Hoffman ..................8% Snafu ......................8% DK ..........................5% Odyssey ..................5% Premium Products ..5% Primo......................5% Bizhouse..................3% Kink ........................3% Shadow ..................3% Demolition ..............2% Fly ..........................2% Other ....................31% 32% Replaced chainwheel 27% Replaced bottom bracket

RIDING GEAR Where readers find out about the latest riding gear/apparel BMX Plus! ............66% Internet ................22% Friends..................15% Catalogs................15% Bike shop ................9% At competitions ......8% Other Magazines......5% Other ....................5% 80% Bought helmet Brand Pro Tech................21% Bell ......................20% Pryme ..................13% Answer ..................7% Fox ........................7% Fly ..........................7% SixSixOne ................4% Ecko........................3% Vigor ......................3% Other ....................17% 77% Bought riding Gloves Brand Fox ......................27%

Premium Products ..5% Pryme ....................5% Thor........................5% Fly ..........................4% SixSixOne ................3% Answer ..................3% AXO........................3% Lizard Skins ............3% No Fear ..................3% Redline....................3% Shadow Conspiracy ..............3% Other ....................37% 25% Bought BMX pants Brand Fox ......................21% Fly ........................21% Answer ................17% Redline..................13% Troy Lee ................13% No Fear ..................8% AXO........................4% Shift........................4% Thor........................4% Other ....................13% 32% Bought elbow pads Brand Fit ........................13% Haro ....................10% Pro Tec ................10% SixSixOne ................6% Harbinger ................3% Lizard Skins ............3% WTP ......................3% Other ....................52% Bought knee pads ....................32% Brand Fox ......................10% Haro ....................10% Pryme ..................10% SixSixOne ................6% Hammer..................3% Pro Design ..............3% Shadow ..................3% WTP ......................3% Other ....................55% 26% Bought shin pads Brand Lizard Skins ..........28% Pryme ..................16% Fox ......................12% Haro ....................12% SixSixOne ................4% EVS ........................4% Xtraskn ..................4% Other ....................28%

DISCOUNTS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$2,120 ............$2,020...............$1,940 ............$1,795 2/3 ...........................................1,735 ..............1,660.................1,585 ..............1,470 1/2 ...........................................1,435 ..............1,375.................1,315 ..............1,215 1/3 ...........................................1,060 ..............1,015....................970 .................895 1/4 ..............................................850 .................810....................775 .................715 1/6 ..............................................615 .................585....................565 .................515

BLACK & ONE COLOR 1 Page...................................$2,520 ............$2,395.............. $2,300 ............$2,185 2/3 ...........................................2,035 ..............1,935.................1,860 ..............1,765 1/2 ...........................................1,710 ..............1,630.................1,565 ..............1,485 1/3 ...........................................1,295 ..............1,225.................1,165 ..............1,115

FOUR-COLOR 1 Page...................................$3,105 ........... $2,975...............$2,835 ............$2,695 2/3 ...........................................2,545 ..............2,430.................2,330 ..............2,215 1/2 ...........................................2,020 ..............1,915.................1,845 ..............1,755 1/3 ...........................................1,615 ..............1,565.................1,495 ..............1,435

CV2 CV3 CV4

Add 10% to General 1 Page Four-Color rate Add 5% to General 1 Page Four-Color rate Add 15% to General 1 Page Four-Color rate

MINI MART RATES All Mini Mart rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

B&W Color

1/6 page ..........$425 3-inch ..............$345 2-inch ..............$250 1-inch ..............$130 Word ads

12X B&W Color

575..........$400 450 ..........$385 535 ............$350 470..........$325 450 ..........$305 430 ............$270 350..........$235 335 ..........$210 310 ............$180 230 ..........$115 215 ..........$105 205 ..............$95 $2.00 per word, with $54.00 min.

To reserve space, send copy and remittance to: MINI MART ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

495 395 280 195

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

AGENCY DISCOUNT: 15% MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages 24 pages 48 pages

2% 6% 10%

18 pages 36 pages

4% 8%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% Advertisers scheduling space one-third or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4Wheel ATV Action, Mountain Bike Action, BMX Plus! and R/C Car magazines.

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2007.............................9/28/06..................10/05/06 ..................11/24/06 February 2007 .........................10/27/06 ..................11/03/06..................12/29/06 March 2007 ..............................11/29/06..................12/06/06....................1/27/07 April 2007 ................................12/28/06....................1/05/07....................2/23/07 May 2007....................................1/29/07....................2/05/07....................3/30/07 June 2007 ..................................2/28/07....................3/07/07....................4/27/07 July 2007 ...................................3/28/07....................4/04/07....................5/25/07 August 2007 ..............................4/27/07....................5/04/07....................6/22/07 September 2007 ........................5/29/07....................6/05/07....................7/27/07 October 2007.............................6/27/07....................7/05/07....................8/24/07 November 2007 .........................7/27/07....................8/03/07....................9/28/07 December 2007 .........................8/28/07....................9/05/07..................10/26/07 January 2008.............................9/27/07..................10/04/07 ..................11/23/07 February 2008 .........................10/26/07 ..................11/02/07..................12/28/07 March 2008 ..............................11/28/07..................12/05/07....................1/25/08

DIGITAL MEDIA & INTERNET ADVERTISING

ach Hi-Torque magazine's unique site features free contests, new product information, next day race coverage, and expanded coverage of articles found in our magazines. With our #1 worldwide newsstand distribution and priority listings on all the popular search engines, our sites are certain to draw the largest audience of enthusiasts on the web! Take advantage of this cost effective means to bring targeted, on-line enthusiasts to your website! With our on-line banners, your advertising is up and reaching enthusiasts instantly!

BANNER ADVERTISING Banner advertising is billed by calculating click-through rates. For the most current rates, contact:

Large Banner: 796 x 98 pixels

Sean McCoy Executive Web Advertising Director smccoy@hi-torque.com 661-367-2136

Small Banners: 170 x 90 pixels

BANNER MECHANICAL REQUIREMENTS

Banner formats: GIF or JPEG File size:55k or less

Small banner size: Large banner size:

170 x 90 pixels 796 x 98 pixels

WEBSITE FEATURES The Hi-Torque magazine sites offer unique opportunities for our dedicated enthusiasts.

• In-depth how-to’s

• Photo galleries

• Editors’ answers to reader questions

• Online contests • Race coverage

• Special online subscription rates • Order back issues

• Event schedules • Points of intereasst surveys

INTRODUCING DIGITAL MAGAZINES: We created digital versions of our indicated titles to give our readers a choice and as an additional way to get the same information to our growing readership around the world. An exact digital replica of the print magazine, including all editorial & advertising. Key features include direct web links to all advertisers’ websites where ever there’s a web address. Advertising can also include exclusive content such as video, audio. For advertising rates and details on digital issue sponsorship program please contact Sean McCoy at 661 367-2136 or email: smccoy@hi-torque.com. • INSTANT DELIVERY: As a digital subscriber you don't have to wait six weeks for your first issue. • SEARCH FUNCTIONS: Save time by going straight to the articles, tests, and interviews that most interest you.

• DIRECT LINKS: To resources on the web and to advertisers' sites. • STORAGE: Your archived issues will be available to you in your library for reference or searches.

• SAVE MONEY: Save up to $25 per year in international shipping charges! Available for Mac and Windows Users.

AVAILABLE DIGITAL TITLES: motocrossactionmag.com mbaction.com dirtwheelsmag.com rc-car.com

32 www.hi-torque.com

ONLINE DEMOGRAPHICS dirtbikemagazine.com Readers spend an average of 11.5 hours on the internet every week. Readers look at motorcyclerelated websites an average of 4 days a week. 72% have purchased a product over the Internet.

motocrossactionmag.com

mbaction.com

Readers spend an average of 12.5 hours a week on the Internet.

Readers spend an average of 17 hours a week on the Internet.

Readers look at motorcyclerelated websites an average of 4.5 days a week.

Readers look at bicycle related websites an average of 5.5 days a week.

78% have purchased a product on the Internet.

84% have purchased a product on the Internet.

dirtwheelsmag.com

rc-car.com

Readers spend an average of 15 hours on the internet every week.

Readers spend an average of 19 hours on the internet every week.

Readers look at ATV-related websites an average of 5 days a week.

Readers look at rc-related websites an average of 6 days a week.

74% have purchased a product over the Internet.

88% have purchased a product over the Internet.

4wheelatv.com

bmxplusmag.com

Readers spend an average of 14 hours on the internet every week.

Readers spend an average of 15 hours on the internet every week.

Readers look at ATV-related websites an average of 4.5 days a week.

Readers look at bicyclerelated websites an average of 5 days a week.

71% have purchased a product over the Internet.

68% have purchased a product over the Internet.

www.hi-torque.com 33

MECHANICAL REQUIREMENTS

CANCELLATION & NON-FULFILLMENT

PRINTING PROCESS

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4Wheel ATV Action and Dirt Bike are saddle wire. Motocross Action, Mountain Bike Action, Dirt Wheels and R/C Car are patent bound. Dirt Bike is subject to change from saddle wire to patent binding issue to issue. Please contact Hi-Torque for exact binding schedule.

CREDIT INFORMATION Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

PREFERRED MATERIAL

TERMS & COMMISSIONS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, it may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) HiTorque Publications will charge any cost that might be incurred to produce the supplied advertisement.

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

MECHANICAL REQUIREMENTS STANDARD SIZES (in inches) WIDTH HIEGHT PAGE SIZING 1 Page BLEED .........................................8.125......................10.75 TRIM ............................................7.875........................10.5 LIVE/SAFETY ..............................7.375...........................10 2 Page* BLEED.......................................16.25......................10.75 TRIM ..........................................15.75........................10.5 LIVE/SAFETY ............................15.25...........................10 *gutter allowance: please allow 3/8”minimum left and right of gutter. 2/3 Page .............................................4.5......................9.625 1/2 Page: Horizontal ....................................6.75........................4.75 Vertical ..........................................4.5........................7.25 1/2 Page Horizontal Spread* BLEED ........................................16.25........................5.75 TRIM ...........................................15.75........................5.25 LIVE/SAFETY .............................15.25........................4.75 *gutter allowance: please allow 3/8”minimum left and right of gutter. 1/3 Page: Choice of “Horizontal”..................4.5........................4.75 OR “Vertical”............. .................2.125......................9.625 1/4 Page: “Horizontal” only.............................4.5..........................3.5 1/6 Page: Choice of “Horizontal” .....................4.5........................2.25 OR “Vertical” ..............................2.125........................4.75 SHOWCASE 3-inch ............................................2.125....................3.4375 2-inch..............................................2.125........................2.25 1-inch..............................................2.125.............................1 *There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line. 34 Hi-Torque Publications, Inc.

All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS

For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 3672114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

APPLICATION REQUIREMENTS • Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

LATE ADS • All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA91355. • All ads must be recieved and processed by Hi-Torque Publications. No late ads can go direct to the printter.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

CIRCULATION Several Hi-Torque magazines are audited by the Audit Bureau of Circulations. A copy of the latest ABC “pink sheet” is available upon request. www.hi-torque.com 35

A D V E R T I S I N G D E PA R T M E N T ROBERT REX - National Advertising Manager (661) 367-2109, robertr@hi-torque.com

MARK THOMAS - Midwest Sales Manager (320) 685-5399, markt@hi-torque.com

ROBB MESECHER - Account Executive (661) 367-2105, robbm@hi-torque.com DERRECK BERNARD - Account Executive (661) 367-2153, derreckb@hi-torque.com CHARLES CHARRON - Account Executive, R/C Car (661) 367-2104, charles@hi-torque.com

LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com

SEAN McCOY - Executive Web Advertising Director (661) 367-2136, smccoy@hi-torque.com

ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com

TENI ELYASI - Advertising Production Coordinator (661) 367-2103, teni@hi-torque.com

RYAN CLEEK - Advertising Promotion Coordinator (661) 367-2110, ryanc@hi-torque.com

H I - T O R Q U E P U B L I C AT I O N S , I N C . 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com