2009 Media Guide - Cycle Division

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:42 PM

Page 3

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:42 PM

thank .we would like …

9 0 0 2 r fo rt with A great sta have worked o h w , rs e is rt out for our loyal adve in and month th n o m e c n ie d our power our au everything in o d ill w e W decades. ar for your a lucrative ye 9 0 0 2 ke a m rtiser to are a new adve , let us u yo If y. n a p nce com g to our audie n lli se n o g in plann at will be r a program th help you tailo y for years to your compan profitable for come. paigns so dvertising cam a e u rq To iH vertisers Why are le, and our ad b a fit ro p so l, successfu ns: e simple reaso so loyal? Thre ard-core, y: Credible, h lit a u Q e c n ie rque’s 1) Aud kages in Hi-To c a p l a ri ito d e nces creative, s deliver audie te si b e w d n a r 2 ½ years magazines r magazines fo u o to n o ld o h 8 times. that ad them over e -r re d n a d a your ad and re company and r u yo r e b m e They rem ders are i-Torque’s rea H s. n ig a p m a c buy the usiasts; 70% th n e and d e itt m com e newsstand th n o e c ri p ll fu highest magazine for riptions at the sc b su se a h rc 30% pu es. These spective nich re ir , are e th in e c ri p our advertisers m o fr t c u d ro p d know readers buy their sport, an in rs e d a le n opinio /hobby. f their lifestyle every detail o rvice: pport and Se u S r e is art of rt ve d 2A and you are p e u rq To iH success is Advertise with any’s long term p m o c r u o Y . a team vertising riority. Our ad es of our highest p s have decad e tiv ta n se re p on a marketing re le to help you b ila va a re a d re very experience an ue’s editors a rq To iH s. si a r Hidaily b work with you ill w d n a , le b a approach tative to ising represen rt ve d blicity a e u rq To paign with pu m a c d a r u yo sites. We complement nes and web zi a g a m r u o f in all o r life. n advertiser fo want you as a : Magazines reative Media C ve ti va o n on a 3) In be re-created n a c s te si b e i-Torque’s and w daily basis. H a n ve e d n a etter monthly changing to b tly n e st si n o the c content is products into r’s e is rt ve d a r u incorporate o ’s titles are es. Hi-Torque g ka c a p l a ri readers edito er, but deliver d a re e th r fo written uct. who buy prod nything we nd if there is a a r, a ye w e n help you!

It’s a and let us to s, u t c ta n o c , can do

Page 4

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:42 PM

Page 5

4

Mountain Bike Action

8

Road Bike Action

12

BMX Plus!

16

Digital & Online Advertising

18

Mechanical Requirements

20

Contact Information

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

For 22 years Mountain Bike Action has been the industry’s number one source for reaching active mountain bike enthusiasts. Respected worldwide for our testing, shootouts, riding instruction and technical expertise, MBA has a dedicated following which in 2007 has continued to grow by nearly doubledigits in newsstand and subscription sales!

Mountain Bike Action leads the industry in advertising page count year after year. This is not by accident.

Positive results earn advertising dollars.

That is why so many of our advertisers have been with us for so long—it simply works.

Do you close your business down for two or three months a year? MBA is published 12 times a year! Our goal is to have the highest return on investment for your advertising campaign. With our penetrating global distribution through Time Warner’s publishing services, we have never understood why some magazines skip a quarter of the year.

Mountain Bike Action also has a very comprehensive website, creating a constant flow of new readers daily.

Subscriptions are also available in an “industry first” electronic format that allows the world to get MBA even quicker, speeding up your product sales!

The entire staff of Mountain Bike Action is a dedicated group of cyclists who understand just how fast this sport evolves and live it daily. We look forward to seeing your product, hearing your goals and helping you attain them as swiftly as possible.

QUICK FACTS: • TOTAL READERSHIP OF OVER 240,000 • READERS SPEND 9.5 HOURS A WEEK RIDING THEIR MOUNTAIN BIKES • 86% SAID MBA IS THEIR MAIN SOURCE OF INFORMATION ON NEW BIKES • READERS SPEND OVER $45 MILLION A YEAR ON BICYCLE PARTS & ACESSORIES • READERS SPEND OVER $15 MILLION A YEAR ON APPAREL 4 www.mbaction.com

3:42 PM

Page 6

09_media_guide_cycle:06_media_guide_covers_1_36

BICYCLE PURCHASING Do you own a mountain bike?

Yes .............................98.1% No .................................1.9% How many of each category do you own?

X-cntry hardtail...........54.7% Trail bike ....................46.4% X-cntry full sus ...........46.0% Single speed...............11.9% 29'er..............................7.2% Freeride.........................6.8% Jump/urban ..................5.5% Downhill ........................4.4% Dual slalom/mtnX .........1.7% Was your newest bike a complete bike or frame?

Complete ....................80.8% Frame..........................19.2% What frame material is your newest bike made of?

Aluminum....................86.1% Carbon fiber .................6.2% Chromoly/steel .............5.0% Titanium ........................1.4% Other.............................1.2% Does your newest bike have suspension?

Full suspension ..........70.7% Front suspension........26.1% Rigid..............................3.2% What brand is your newest mountain bike?

Specialized .................18.4% Giant .............................9.1% Trek ...............................8.9% Santa Cruz....................8.9% Fisher ............................7.2% Kona .............................4.8% GT .................................4.0% Titus ..............................3.8% Cannondale ..................3.6% Yeti ................................3.4% Jamis ............................2.7% Iron Horse.....................2.3% Rocky Mountain ...........1.9% Ellsworth .......................1.9% Intense ..........................1.5% Ibis ................................1.5% Haro ..............................1.5% Mongoose ....................1.1% Diamondback ...............1.1% Tomac ...........................1.0% Scott .............................1.0% Schwinn........................1.0% Raleigh..........................1.0% Litespeed......................1.0% KHS...............................1.0% Chumba........................1.0% Other.............................4.9% How much did your mountain bike cost? $1100-$1500 ..............15.9% $2100-$2500 ..............14.2% $1600-$2000 ..............14.0% $2600-$3000 ..............12.9% $400-$800 ..................12.5% $3100-$4000 ..............12.1% $900-$1000 ..................5.5% $4100-$4999 ................5.5% Under $399...................4.0% $5000+..........................3.4% Where did you buy your mountain bike?

New from bike shop.................67.8% Internet........................14.0% Used ...........................11.3% Other.............................3.1% Mail order......................2.7% Dept store/ sport store.................1.0% What time of the year did you get your bike?

Apr-Jun .......................35.6%

Jan-Mar ......................29.2% Oct-Dec ......................18.8% July-Sept ....................16.4% What influenced the purchase of your bike the most?

Mag test results..........27.1% previous exp...............17.7% Price............................17.7% dealer support ............15.7% friends recommend....12.1% dealers recommend .....6.3% Color .............................1.8% factory endorse ............1.3% factory race team .........0.4% Do you own a road bike?

Yes .............................38.0% What is your main source of information on new mountain bikes?

MBA............................84.8% Internet........................17.7% Friends........................10.4% Bike shops....................9.6% Other mags...................6.5% Catalogs .......................2.5% Other ............................2.3% People at races ............1.7% Do you plan to buy a mountain bike in the next 12 months?

No ...............................43.3% Yes ..............................33.3% Undecided ..................23.4% Do you plan on buying a complete bike or frame only?

Complete ....................53.5% Undecided ..................27.7% Frame only..................18.9% What type will it be?

X-cntry full sus ...........31.6% trail bike ......................22.6% X-cntry hardtail...........10.1% Undecided ....................9.8% 29'er..............................9.5% Freeride.........................5.6% Downhill ........................4.2% Single speed.................3.9% Jump/urban ..................1.7% Dual slalom/mtnX .........1.1% What frame material will your next bike be made of?

Aluminum....................57.8% Undecided ..................22.5% Carbon fiber ...............11.6% Chromoly/steel .............4.6% Titanium ........................2.6% Other.............................0.9% What size wheels will your new bike use?

26 inch ........................61.9% Undecided ..................21.7% 29 inch ........................16.4% What brand of mountain bike do you plan to buy next?

Santa Cruz..................12.8% Specialized .................12.0% Trek ...............................7.7% Fisher ............................7.2% Giant .............................6.7% Yeti ................................6.1% Kona .............................4.8% Cannondale ..................3.7% Pivot..............................3.7% Intense ..........................2.9% Titus ..............................2.9% Ellsworth .......................2.4% GT .................................2.4% Rocky Mountain ...........2.1% Foes ..............................1.3% Ibis ................................1.3% Iron Horse.....................1.3%

8/13/08

3:42 PM

Page 7

Jamis ............................1.1% Salsa .............................1.1% Ventana.........................1.1% Tomac ...........................1.1% Motobecane .................1.0% Scott .............................1.0% Other.............................8.5% Where do you plan on buying your next mountain bike?

Bike shop ...................52.2% Undecided ..................22.2% Internet........................15.2% Used .............................4.7% Mail order......................3.4% Other.............................2.4% How much do you plan to spend? $1600-$2000 ..............18.3% $2100-$2500 ..............16.7% $1100-$1500 ..............16.3% $3100-$4000 ..............15.4% $2600-$3000 ..............12.5% $400-$800 ....................5.4% $900-$1000 ..................4.6% $4100-$4999 ................4.6% Under $399...................3.3% $5000+..........................2.9% Do you plan on buying a road bike?

No ..............................72.6% Yes ..............................13.9% Undecided ..................13.6% PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts?

MBA............................56.9% Internet........................31.9% Bike shop ...................16.5% Catalogs .....................10.4% Friends..........................9.6% Other mags...................6.5% Other ............................1.0% Where do you buy the majority of your bicycle parts?

Bike shop ...................49.6% Internet........................37.5% mail order mag .............7.2% mail order Catalogs......3.4% Other.............................2.1% Sporting good ..............0.2% Have you purchased new tires for your bike?

Yes ..............................78.1% No ...............................21.9% If yes, what brand?

Kenda .........................27.6% Maxxis ........................14.8% Panaracer ...................10.3% Specialized ...................8.6% WTB ..............................8.4% Bontrager......................6.1% Hutchinson ...................6.1% Continental ...................5.7% IRC ................................3.2% Schwalbe......................2.3% Michelin ........................1.9% Other.............................1.0%

Oury ..............................9.8% Specialized ...................9.2% WTB ..............................4.6% Yeti ................................3.9% Azonic ...........................2.6% Race Face ....................2.6% Serfas............................2.0% Ritchey..........................1.3% Sunline ..........................1.3% A'ME .............................1.3%

If yes, what brand?

Shimano .....................53.0% Race Face ..................29.5% Truvativ .........................8.1% Cook Brothers ..............2.0% FSA ...............................2.0% Azonic ...........................1.0% Bontrager......................1.0% Funn..............................1.0% Other.............................8.0%

Have you purchased new handelbars for your bike?

No ...............................56.1% Yes ..............................43.9%

Have you purchased new pedals for your bike?

Yes ..............................77.6% No ...............................22.4%

If yes, what brand?

Easton.........................36.4% Race Face ..................15.0% Azonic ...........................8.7% FSA ...............................8.3% Bontrager......................6.3% Answer..........................4.4% Titec ..............................2.9% Ritchey..........................2.4% Salsa .............................2.4% Specialized ...................1.9% Funn..............................1.0% Kore ..............................1.0% Sunline ..........................1.0% Other.............................7.5%

If yes, what brand?

Shimano .....................41.0% Crank Brothers ...........27.7% Time ..............................8.1% Wellgo ...........................4.3% Speedplay.....................1.4% Sunline........................1.20% Azonic ...........................1.2% WTB ..............................1.2% Look..............................1.2% Ritchey..........................1.2% VP Component.............1.2% Atom Lab......................1.2% Other...........................12.7%

Have you purchased a new stem for your bike?

No ...............................59.6% Yes ..............................40.4% If yes, what brand?

Thomson.....................27.3% Race Face ..................15.5% Easton.........................13.4% Ritchey..........................9.8% Bontrager......................4.6% Titec ..............................4.1% FSA ...............................3.6% Azonic ...........................2.6% Truvativ .........................2.1% Coda .............................1.5% Profile............................1.0% Salsa .............................1.0% Other...........................10.3% Have you purchased new hubs for your bike?

No .............................166.5% Yes ..............................59.3% If yes, what brand?

Shimano .....................23.2% Other...........................13.9% Chris King...................10.8% WTB ..............................3.1% Hope .............................2.6% Hugi ..............................2.1% Industry Nine ................1.5% Profile............................1.5% Sram .............................1.0% White Industries............1.0% What type of brakes do you have?

Disc.............................85.8% Cantilever....................14.2% Have you replaced your stock brakes?

No ...............................72.4% yes (with disc).............22.4% Yes (with cantilever)......5.2%

Have you purchased new grips for your bike?

Yes ..............................65.5% No ...............................34.5%

If yes, what brand?

Avid.............................44.6% Shimano .....................21.5% Hayes..........................15.4% Magura..........................5.4% Formula.........................3.8% Hope ............................3.8% Other.............................3.8% Ritchey..........................0.8% Tektro ............................0.8%

If yes, what brand?

ODI..............................23.6% Lizard Skins ................17.4% Other...........................17.4%

Have you purchased new cranks for your bike?

No ...............................67.3% Yes ..............................32.7%

Do you plan to purchase a tubeless tire system?

No ...............................66.9% Yes ..............................33.1%

Have you purchased new rims.wheels for your bike?

No ...............................56.3% Yes .............................43.7% If yes, what brand?

Mavic ..........................41.3% Other...........................19.7% Sun................................8.7% Shimano........................8.2% Bontrager......................5.8% Azonic ...........................4.8% WTB ..............................3.4% FSA ...............................1.4% Atom Lab......................1.0% Cane Creek...................1.0% Spinergy........................1.0% Sunline ..........................1.0% Velocity .........................1.0% Have you purchased a new fork for your bike?

No ...............................64.0% Yes ..............................36.0% If yes, what brand?

Fox..............................34.6% RockShox ...................26.3% Marzocchi...................16.2% Manitou.......................15.1% X-Fusion .......................4.5% Cannondale ..................1.1% RST ...............................1.1% Spinner .........................1.1% White Brothers..............1.1% Other.............................1.1% Have your purchased a new seat for your bike?

WTB............................38.9% Specialized .................15.5% Other...........................13.6% Selle Italia ...................12.0% Bontrager......................6.6% Fizik...............................6.0% SDG ..............................2.8% Azonic ...........................1.3% San Marco ....................1.3% Have you purchased new levers for your bike?

No ...............................78.2% Yes ..............................21.8% If yes, what brand?

Avid.............................46.0% Shimano .....................28.0% Other.............................8.0% Hayes............................6.0% Magura..........................6.0% Paul's ............................4.0% Balle ..............................1.0% Tektro ............................1.0% Have you purchased new shifters for your bike?

No ...............................67.4% Yes ..............................32.6% www.mbaction.com 5

09_media_guide_cycle:06_media_guide_covers_1_36

If yes, what brand?

Shimano .....................51.3% SRAM .........................48.7% Have you purchased a new seat post for your bike?

No ...............................63.0% Yes ..............................37.0% If yes, what brand?

Thomson.....................44.1% Other...........................17.0% Easton.........................10.1% Bontrager......................6.4% Race Face ....................5.9% Rock Shox....................2.1% Syncros.........................2.1% Titec ..............................2.1% Thud Buster..................2.1% WTB ..............................2.1% FSA ...............................1.6% American Classic .........1.1% Gravity Dropper............1.1% Kore ..............................1.1% Maverick .......................1.1% On average, how much do you spend on bicycle parts a year? $200-$349 ..................25.5% less then $199............21.0% $350-$499 ..................18.3% $500-$649 ..................16.8% $650-$999 ....................9.6% $1,000-$1499 ...............4.4% $1,500+.........................4.4% BIKE APPAREL On average, how much do you spend on bicycle apparel a year?

Less than $199...........43.8% $200-$349 ..................38.0% $350-$499 ....................8.1% $500-$649 ....................8.1% $650-$999 ....................1.6% $1,000-$1,499 ..............0.2% $1,500+.........................0.2% What is your main source of information for purchasing bicycling apparel?

MBA............................30.6% Internet........................26.8% Bike shops..................23.8% Catalogs .......................9.1% Friends..........................4.3% Other ............................3.3% Other magazines ..........2.1% Where do you buy the majority of your bicycling apparel?

Bike shops..................43.2% Internet........................38.2% Mail order catalog ........6.8% Mail order mag ............4.4% Sporting goods.............4.4% Other.............................3.0% Do you own a helmet?

Yes ..............................98.3% No .................................1.7% If yes, what brand?

Giro .............................44.4% Bell ..............................27.3% Specialized ...................8.6% Azonic ...........................6.9% Fox ................................4.6% Trek ...............................3.8% SixSixOne .....................1.9% Troy Lee ........................1.3% Do you own cycling gloves?

Yes ..............................93.3% No .................................6.7% 6 www.mbaction.com

8/13/08

If yes, what brand?

Fox..............................25.3% Specialized .................15.3% Other...........................14.0% Pearl Izumi..................11.5% SixSixOne .....................9.5% Troy Lee ........................4.7% Azonic ...........................2.8% Performance.................2.6% Cannondale .................2.4% Trek ...............................2.2% Dakine...........................2.0% Louis Garneau..............1.9% Answer..........................1.7% AXO...............................1.5% Nashbar ........................1.3% Lizard Skins ..................1.1% Royal.............................1.1% Do you own cycling shoes?

Yes ..............................87.1% No ...............................12.9% If yes, what brand?

Shimano .....................22.2% Specialized .................21.3% Sidi..............................14.8% Other...........................11.6% Nike...............................5.8% SixSixOne .....................5.4% Lake ..............................3.7% Gaerne ..........................2.6% Answer..........................2.6% Adidas...........................2.4% Five Ten.........................2.4% Diadora .........................2.2% Cannondale ..................1.9% Northwave ....................1.1% AXO...............................0.6% Do you own bicycle shorts?

Yes ..............................91.0% No .................................9.0% If yes, what brand?

Fox..............................22.2% Other...........................19.5% Pearl Izumi..................17.2% Oakley.........................10.2% Performance.................6.2% Louis Garneau..............4.5% Azonic ...........................4.3% Cannondale ..................4.3% Nema ............................2.8% Specialized ...................2.6% SixSixOne .....................2.1% Primal Wear ..................2.1% Bellwether.....................1.9% Troy Lee ........................1.5% Chrome.........................1.5% Royal.............................1.5% Do you own a bicycle jersey?

Yes ..............................72.3% No ...............................27.7% If yes, what brand?

Fox..............................21.7% Other...........................20.0% Pearl Izumi..................14.6% Primal Wear ..................9.3% Performance.................8.7% Azonic ...........................8.7% Louis Garneau..............6.1% Oakley...........................3.0% Cannondale ..................2.8% Troy Lee ........................1.6% Bellweather...................1.4% Royal.............................1.2% AXO...............................1.2% Sombrio ........................1.2% SixSixOne .....................1.2% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $249............61.8%

3:42 PM

Page 8

$250-$399 ..................24.1% $400-$599 ....................8.5% $600-$1000 ..................3.9% $1000+..........................1.7%

13-15 ............................3.1% 16-19 ............................2.9% 20-24 ............................2.7% 10-12 ............................0.2%

What is your main source of informarion for purchasing bicycle accessories?

MBA............................41.2% Internet........................20.5% Bike Shop...................15.1% Catalogs .....................11.3% Friends..........................5.4% Other ............................3.7% Other Mags...................2.8%

Are you married?

Yes ..............................65.3% No ...............................34.7%

Where do you buy the majority of your bicycle accessories?

Bike shop ...................49.0% Internet........................36.4% Mail order mag .............5.7% Mail order catalog ........4.7% Sporting good ..............3.0% Other.............................1.3% Do you own a bicycle computer?

Yes ..............................60.6% No ...............................39.4% If yes, what brand?

Cat Eye .......................50.2% Other...........................10.6% Garmin ..........................9.2% Sigma............................7.5% Specialized ...................6.5% Trek ...............................4.1% Polar..............................3.8% Avocet...........................3.1% Vetta..............................2.4% Schwinn........................1.7% blackburn......................1.7% Do you own bicycle lights?

No ...............................51.0% Yes ..............................49.0% If yes, what brand?

Niterider ......................37.1% Other...........................28.3% Cat Eye .......................20.8% Jet .................................2.9% Turbo Cat......................2.9% Marwi ............................1.7% Nightsun .......................1.7% Specialized ...................1.7% VistaLite ........................1.7% PROFILE How often do you buy Mountain Bike Action Magazine?

Subscribe ...................84.4% 9-12 issues ...................6.9% 5-8 issues .....................4.4% 1-4 issues .....................4.2% How many people besides yourself look through your copy of Mountain Bike Action?

1 ..................................47.5% 2 delete this! Check with rex ...25.4% 3 4 readers per copy........15.1% 4 ....................................6.8% 6+..................................4.0% 5 ....................................1.2% What is your gender?

Male ............................96.8% Female ..........................3.2% What is your age?

35-39 ..........................19.5% 30-34 ..........................15.1% 40-44 ..........................14.7% 45-49 ..........................12.2% 25-29 ..........................10.3% 50-54 ............................9.9% 55+................................9.4%

What is you total yearly household income? $90k-$119k ................20.0% $30k-$49k ..................19.7% $50k-$69k ..................16.4% $120k-$149k ..............13.4% $150k+........................11.0% $70k-$89k.....................9.9% Under $30k...................9.6% If you are over 18, what is your level of education?

College grad...............55.1% High school grad........36.0% Attending college .........8.9% Do you compete in sanctioned Mountain bike races?

No ...............................70.0% Yes ..............................30.0% What class do you compete in?

Sport ...........................53.2% Beginner .....................29.1% Expert .........................15.8% Pro ................................1.3% Vet .................................0.6% How often do you race a year?

1-5 times ....................65.8% 6-14 times ..................20.5% 15-24 times ..................9.9% 25+................................3.7% Are you a member of the following organizations?

IMBA...........................62.7% Usa Cycling ................21.1% NRA ............................15.5% AMBA............................0.7% How many hours do you spend riding your bike each week?

3-6...............................39.1% 7-9...............................26.8% 10-13 ..........................17.4% Less than 3...................6.2% 14-17 ............................5.8% 21+................................3.4% 18-20 ............................1.3% What type of riding do you prefer most?

Trail riding ...................73.2% Cross-country.............15.7% Downhill ........................4.9% urban/jumps .................2.9% Resort riding .................1.9% Mountaincross..............1.4% How many other members of your family also ride mountain bikes?

1 ..................................59.7% 2 ..................................25.1% 3 ....................................9.3% 4+..................................5.9% Have you ever taken a mountain bike vacation?

Yes .............................42.9% Plan to ........................30.3% No ...............................26.7% What other mountain bike magazines do you buy regularly?

Mountain Bike ............29.0% Bike.............................27.4% Dirt Rag.......................20.3% Decline........................10.0%

Mountain Biking ...........7.6% Velo News.....................5.8% How much of the maintenance/repairs/hopups on your bicycle are done by you?

75-99%.......................34.0% 100% ..........................21.7% 50-74%.......................17.9% 25-49%.......................15.3% Less than 25% ...........11.1% Do you own a pick up truck?

No ...............................54.1% Yes .............................45.9% What brand of pickup do you own?

Chevrolet ....................26.2% Ford ............................22.0% Toyota .........................22.0% Nissan.........................13.6% Dodge ...........................8.4% GMC .............................4.7% Other.............................2.3% Mazda...........................1.4% What other vehicles do you own?

Car ..............................40.2% SUV.............................32.3% Off-road motorcycle.....6.0% Skateboard ...................5.5% BMX bike ......................4.6% R/C car .........................4.3% RV/camper....................4.1% Personal watercraft ......2.0% Snowmonile..................1.1% What other sports/activities do you participate in?

Camping .....................22.1% Weight lifting...............14.1% Fishing ........................13.5% Running ......................10.5% Snow skiing ..................9.8% Snowboarding ..............7.2% Motorcycle riding .........6.4% Hunting .........................6.3% Boating .........................5.6% Truck offroading ...........2.4% BMX ..............................2.1% What brand casual shoes do you wear?

Other...........................37.8% Nike.............................22.9% Adidas.........................11.2% Vans ............................10.0% Skechers.......................4.7% Converse ......................3.1% Puma ............................2.9% DC.................................2.1% Etnies ............................1.9% Airwalk ..........................1.7% None .............................1.7% How often do you look at bicycle related websites?

Everyday.....................32.5% Once a week ..............17.8% Less than once a week............17.8% Every other day ..........17.3% Twice a week..............14.7% Have you ever purchased a product over the internet?

Yes ..............................92.5% No .................................7.5% What type of video game system do you own?

Computer ...................49.2% PlayStation 2 ..............19.4% Nintendo Wii...............10.3% X Box 360.....................8.7% PlayStation 3 ................6.6% PlayStation 1 ................5.9%

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:43 PM

COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page...................................$4,120 ............$3,955...............$3,790 ...............$3,560 2/3 ...........................................3,420 ..............3,280.................3,145 .................2,955 1/2 ...........................................2,800 ..............2,690.................2,575 .................2,425 1/3 ...........................................2,095 ..............2,015.................1,930 .................1,820 1/4 ...........................................1,605 ..............1,540.................1,475 .................1,385 1/6 ...........................................1,195 ..............1,145.................1,095 .................1,030

BLACK & WHITE

1X

3X

Page 9

6X

12X

1 Page...................................$5,101 ............$4,795.............. $4,580 ...............$4,300 2/3 ...........................................4,110 ..............3,935.................3,755 .................3,520 1/2 ...........................................3,360 ..............3,215.................3,070 .................2,885 1/3 ...........................................2,555 ..............2,445.................2,335 .................2,195

BLACK & ONE COLOR

1 Page...................................$6,110 ........... $5,845...............$5,585 ...............$5,245 2/3 ...........................................5,010 ..............4,795.................4,580 .................4,300 1/2 ...........................................3,970 ..............3,800.................3,635 .................3,410 1/3 ...........................................3,115 ..............2,980.................2,845 .................2,675

FOUR-COLOR

Non-cancelable after 30 days before closing. Covers full-page only.

Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%.

Publisher reserves the right to give better position than specified in the order at no increase in rate.

CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared

by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

1X

B&W Color

3X

B&W Color

6X

B&W Color

1/6 page ..........$820 970..........$785 935 ..........$745 3-inch ..............$565 690..........$530 655 ..........$500 2-inch ..............$445 545..........$420 520 ..........$395 1-inch ..............$260 360..........$245 345 ..........$230 Word ads: $2.00 per word, with $54.00 min.

12X

B&W Color

895 ............$705 625 ............$355 495 ............$355 330 ............$205

855 570 455 305

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

DISCOUNT: Agency Discount **Prepay Discount

15% 15%

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. HiTorque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%.

PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited.

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008...........................10/05/07..................10/12/07..................11/29/07 February 2008 .........................11/05/07..................11/12/07....................1/03/08 March 2008 ..............................12/05/07..................12/12/07....................1/31/08 April 2008 ..................................1/07/08....................1/14/08....................2/28/08 May 2008....................................2/06/08....................2/13/08....................4/03/08 June 2008 ..................................3/06/08....................3/13/08....................5/08/08 July 2008 ...................................4/04/08....................4/11/08....................6/05/08 August 2008 ..............................5/05/08....................5/12/08....................7/03/08

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................6/05/08....................6/12/08....................8/07/08 October 2008.............................7/07/08....................7/14/08....................9/04/08 November 2008 .........................8/06/08....................8/13/08..................10/02/08 December 2008 .........................9/08/08....................9/15/08..................11/06/08 January 2009...........................10/08/08..................10/15/08..................12/04/08 February 2009 .........................11/06/08..................11/13/08....................1/08/09 March 2009 ..............................12/08/08..................12/15/08....................2/05/09

COVER DATE

www.mbaction.com 7

09_media_guide_cycle:06_media_guide_covers_1_36

Road Bike Action magazine is filling a void in the industry with a magazine that focuses on products, bike reviews and the inspiration of riding bikes. RBA has been the fastest growing subscription title in Hi-Torque’s 35year publishing history, Road Bike Action continues to exceed all sales and advertising forecasts with a clear focus on not only seasoned cyclists, but also on riders of all levels, with comprehensive training, technical expertise and exclusive interviews and features. Our goal with RBA is to get more people riding bicycles: Road bikes, time trial bikes, tri-bikes, cyclocross bikes and commuting bikes.

We want our readers to know which products are worth riding, so we test everything we can get our hands on and give our readers the straight story. Road Bike Action is where you will see the newest innovations and first ride exclusives. With a truly global staff—including Bob Roll, Tim Maloney, Roberto Bettini, Paolo Galloni, Brad Roe, Richard Cunningham and Zapata Espinoza—Road Bike Action is able to capture the drama of the international racing scene and also keep close tabs on the dynamic cycling industry in the United States.

There is a momentum brewing with Road Bike Action, and in 2008 we plan to continue that momentum with informative stories and tests, training and how-to articles and exclusive columns and features by some of the industry’s most well-known personalities.

With our industry-leading newsstand penetration from our sister titles, RBA has gained instant sales authorization from our distributor, Time Warner’s publishing services.

As a planned bi-monthly for 2008 we expect sales to continue to exceed 40% sale, and with our rapid subscription sales growth we see RBA as a true leader in reaching the core road bike enthusiast.

QUICK FACTS: • FASTEST GROWING TITLE IN HI-TORQUE’S 30-YEAR HISTORY • TOTAL MONTHLY READERSHIP OF 135,000 • 63% PLAN TO BUY A NEW BIKE IN 2008 • READERSHIP WILL SPEND OVER 80 MILLION DOLLARS ON PARTS AND ACCESSORIES 8 www.roadbikeaction.com

8/13/08

3:43 PM

Page 10

09_media_guide_cycle:06_media_guide_covers_1_36

BICYCLE PURCHASING Do you own a road bike?

Yes ...........................98.5% No ..............................1.5% How many of each category do you own?

Road ......................100.0% Mountain..................46.5% Cyclocross.................7.5% Tandem ......................3.7% Time Trial ...................3.5% Triathlon .....................2.8% Was your newest bike a complete bike or frame?

Complete .................71.3% Frame.......................28.7% What frame material is your newest bike made of?

Carbon fiber ............47.2% Aluminum.................35.6% Steel.........................10.8% Titanium .....................6.4% What brand is your newest road bike?

Trek ..........................13.3% Speicalized ................9.4% Cannondale ...............9.0% Giant ..........................5.3% Felt ............................4.1% Lemond......................4.1% Orbea ........................3.9% Cervelo.......................3.3% Bianchi .......................3.1% Litespeed ...................2.7% Colnago .....................2.3% Jamis .........................2.1% Look...........................1.8% Pinarello .....................1.8% Kestrel........................1.6% Motobecane ..............1.6% Schwinn .....................1.6% BMC...........................1.6% Moots.........................1.6% Electra........................1.6% Dean...........................1.6% LaPierre......................1.6% Argon 18 ....................1.6% Diamondback ............1.6% GT ..............................1.6% KHS............................1.6% Kona...........................1.6% Guru ...........................1.6% Lynskey......................1.6% Marin..........................1.6% Parlee.........................1.6% Waterford ...................1.6% Van Dessel.................1.6% Fuji .............................1.4% Scott ..........................1.4% Ridley .........................1.2% Soma .........................1.2% Tommasini .................1.2% Torelli..........................1.2% Norco .........................1.2% Willier .........................1.2% Calfee.........................1.2% Independent Fab.......1.2% Merlin .........................1.2% Merckx .......................1.2% Kuota .........................1.2% Salsa ..........................1.2% Time ..........................1.2% Serotta .......................1.0% De Rosa.....................1.0% Seven Cycles.............1.0% Pegoretti ....................1.0% Other........................14.0%

How much did your road bike cost? $700-$1000 .............15.9% $1000-$1500 ...........14.3% $1500-$2000 ...........13.9% $2000-$2500 ...........12.4% $3000-$4000 ...........10.8% $2500-$3000 ...........10.4% $4000-$5000 .............9.4% $5000-$7000 .............9.2% $7000+.......................3.6% Where did you buy your newest road bike? bike shop.................64.6% internet.....................12.5% used ...........................8.4% mail order...................8.2% other...........................6.3% When did you purchase your bike?

Apr-Jun ....................31.2% Jan-Mar ...................31.0% Oct-Dec ...................19.6% July-Sept .................18.3% What influenced the purchase of your bike the most? local dealer ..............31.9% price .........................26.2% mag test results.......19.2% friends recommend.13.8% pro rider endorse.......5.2% color...........................3.8% Do you own a mountain bike?

Yes ...........................65.0% No ............................35.0% Do you plan on buying a mountain bike?

No ............................76.9% Yes ...........................21.1% What is your source for information on new road bikes?

RBA..........................31.9% internet.....................17.4% other mags ..............16.9% Local bike shop.......15.4% friends ........................8.6% catalogs .....................5.0% other...........................4.7% Do you plan to buy a road bike in the next 12 months?

No ............................63.7% Yes ...........................36.3% Do you plan on buying a complete bike or frame only?

Complete .................65.4% Frame.......................34.6% What type will it be?

Road ........................75.5% Undecided .................5.8% Time Trial ...................4.5% Cyclocross.................4.2% Commuter..................3.1% Track ..........................2.5% Touring .......................1.9% Triathlon .....................1.4% Tandem ......................1.1% What frame material will your next bike be made of?

Carbon Fiber ...........69.3% Aluminum.................11.4% Steel...........................9.1%

8/13/08

3:43 PM

Page 11

Titanium .....................8.6% Other ..........................1.6% What brand of road bike do you plan to buy next?

Trek ..........................10.9% Specialized ..............10.1% Cervelo.......................9.9% Cannondale ...............8.2% Look...........................6.8% Colnago .....................3.0% Giant ..........................3.0% Bianchi .......................2.8% Litespeed ...................2.6% Orbea ........................2.4% Pinarello .....................2.4% Jamis .........................2.0% Scott ..........................2.0% De Rosa.....................1.8% Felt .............................1.8% Lemond......................1.6% Motobecane ..............1.4% Seven Cycles.............1.2% Kestrel........................1.0% Masi ...........................1.0% Ridley .........................1.0% Schwinn .....................1.0% Other ..........................9.1% Where do you plan on buying your next road bike? bike shop.................69.6% internet.....................20.4% other...........................6.5% mail order...................3.5% How much do you plan to spend? $3000-$4000 ...........23.1% $2500-$3000 ...........15.0% $1500-$2000 ...........12.2% $2000-$2500 ...........12.2% $4000-$5000 ...........10.4% $1000-$1500 .............8.9% $700-$1000 ...............8.1% $5000-$7000 .............6.3% $7000+.......................3.8% PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts?

RBA..........................25.5% internet.....................21.3% Other mags..............14.8% bike shop.................14.3% Catalogs ..................13.1% friends ........................8.0% other...........................3.1% Where do you buy the majority of your bicycle parts? bike shop.................51.6% internet.....................34.5% mail order from catalog ...........9.9% mail order from mag................2.7% other...........................1.3% What tires do you use?

Clincher....................72.3% Tubular .....................23.4% Tubeless.....................4.3% How many tires do you purchase a year 2 ...............................33.6% 4 ...............................27.3% 6 ...............................10.9% 7+...............................8.9%

1 .................................8.3% 3 .................................6.9% 5 .................................4.2% Have you replaced your stock tires?

Yes ...........................84.8% No ............................15.2% If yes, what brand?

Continental ..............29.7% Michelin ...................20.2% Vittoria........................8.4% Hutchinson ................7.6% Specialized ................7.6% Maxxis .......................7.2% Bontrager...................6.7% Vredestein..................6.5% Schwalbe...................4.8% Kenda ........................3.0% Panaracer ..................3.0% Tufo ............................3.0% Ritchey.......................1.0% Have you replaced your handlebars?

No ............................58.5% Yes ...........................41.5% If yes, what brand?

Easton......................16.4% FSA ..........................16.4% Other........................16.4% Ritchey.....................13.1% Bontrager...................8.4% Deda Elemente..........6.5% 3T ...............................5.1% ITM.............................3.7% Specialized ................3.3% Reynolds....................2.3% Profile.........................1.9% Oval............................1.4% Syntace......................1.4% Zipp............................1.4%

DT Swiss....................3.0% American Classic ......2.4% Reynolds....................1.8% Ritchey.......................1.8% Specialized ................1.8% Spinergy.....................1.5% Hed ............................1.2% Cane Creek ..............1.2% Fulcrum......................1.2% Topolino .....................1.2% Vuelta .........................1.2% FSA ............................1.2% Torelli..........................1.2% Xtreme .......................1.2% Sun.............................1.2% Other........................13.7% Do you plan to purchase new cranks?

No ............................76.6% Yes ...........................23.4% If yes, what brand?

Shimano ..................37.3% FSA ..........................20.9% Campagnolo............20.9% SRAM ......................17.9% Truvativ.......................2.2% Race Face .................2.2% Do you plan to purchase new pedals?

No ............................57.6% Yes ..........................42.4% If yes, what brand?

Look.........................36.2% Shimano ..................26.7% Speedplay ...............22.8% Crank Brothers ..........6.0% Time ..........................4.3% Campagnolo..............2.2% Wellgo ........................2.2%

Have you replaced your stem?

No ............................51.2% Yes ...........................48.8%

Do you plan to purchase a new fork?

No ............................94.3% Yes .............................5.7%

If yes, what brand?

Ritchey.....................22.3% Bontrager.................10.0% FSA ..........................10.0% Easton........................8.3% Thomson....................6.1% Deda Elemente..........5.7% ITM.............................2.6% 3T ...............................2.2% Syntace......................2.2% Salsa ..........................1.7% Profile.........................1.3% Kore ...........................1.3% Other........................26.6%

If yes, what brand?

Reynolds..................48.0% Alpha........................32.0% Profile.........................8.0% Wound Up .................8.0% Selle ...........................4.0% 3T ...............................4.0%

How many pairs of wheels do you own?

1 ...............................34.2% 2 ...............................29.6% 3 ...............................16.1% 5+.............................12.8% 4 .................................7.2% Have you replaced your wheels?

Yes ...........................53.2% No ............................46.8% If yes, what brand?

Mavic .......................28.9% Bontrager...................8.6% Campagnolo..............8.6% Shimano.....................7.1% Zipp............................6.5% Neuvation ..................4.5% Rolf.............................3.3%

Do you plan to purchase a new seat?

Selle Italia ................29.5% Fizik..........................25.7% Specialized ..............13.9% Other ..........................7.7% Selle San Marco ........5.2% Terry ...........................4.1% Brooks .......................3.0% WTB ...........................2.7% Bontrager...................2.5% Koobi .........................1.0% Prologo ......................1.0% Selle Royal.................1.0% SDG ...........................1.0% Do you plan to purchase a seat post?

Easton......................15.5% Thomson..................15.0% FSA ..........................11.9% Ritchey.......................9.3% Bontrager...................8.3% Specialized ................7.8% USE............................3.6% American Classic ......2.1% Shimano.....................1.0% Other .......................24.4%

www.roadbikeaction.com 9

09_media_guide_cycle:06_media_guide_covers_1_36

Do you plan to purchase a heart rate monitor?

No ............................73.6% Yes ..........................26.4% If yes, what brand?

Polar.........................56.1% Garmin .....................33.3% Sigma.........................9.1% VDO ...........................1.5% Do you plan to purchase a powermeter?

No ............................89.5% Yes ...........................10.5% If yes, what brand?

Powertap .................51.2% Polar.........................29.3% SRM.........................19.5% Do you dowload your work outs to a computer?

No ............................76.3% Yes ..........................23.8% Do you plan to purchase an indoor trainer?

No ............................74.6% Yes ..........................25.4% Price range?

Under $150..............21.5% $150-$300 ...............49.6% $300+.......................28.9% Do you use nutritional supplements?

Yes ..........................66.9% No ............................33.1% Do you plan to purchase nutritional supplements?

Yes ..........................69.2% No ............................30.8% On average, how much do you spend on bicycle parts a year $1000-$1500 ...........19.1% $200-$350 ...............17.7% $350-$500 ...............15.5% $650-$1000 .............14.7% $500-$650 ...............11.7% Less than $200........11.1% $1500+.....................10.1% BIKE APPAREL On average, how much do you spend on bicycling apparel a year?

Under $500..............66.6% $500-$750 ...............25.2% $750-$1000 ...............5.9% $1000+.......................2.3% What is your main source of information for purchasing bicycling apparel?

Internet.....................21.2% Catalogs ..................20.4% Bike shops...............19.0% RBA..........................17.3% Other mags..............11.7% Friends .......................7.5% Other .........................2.9% 10 www.roadbikeaction.com

8/13/08

Where do you buy the majority of your bicycling apparel?

Bike shops...............41.5% Mail order from internet .................39.4% Mail order from magazine ................9.8% Other ..........................9.2% Helmet owned?

Giro ..........................41.3% Bell ...........................31.3% Other........................10.7% specialized.................9.0% Trek ............................4.3% Louis Garneau ...........2.4% Cratoni .......................0.9% BBB............................0.0% Shoes owned?

Sidi...........................23.8% Specialized ..............18.2% Shimano ..................16.6% Other ..........................8.8% Nike............................6.6% Pearl Izumi.................6.5% Diadora ......................6.0% Cannondale ...............2.9% Carnac .......................2.6% Lake ...........................2.6% Northwave .................1.8% DMT ...........................1.5% Performance..............1.0% Gaerne .......................1.0% Shorts or bibs?

Shorts ......................59.3% Bibs..........................40.7% What brand?

Pearl Izumi...............25.2% Performance............10.3% Personal team affiliation .................7.1% Castelli .......................6.9% Louis Garneau ...........6.5% Descente....................5.8% Sugoi..........................5.3% Specialized ................4.8% Cannondale ...............3.1% Bellwether..................1.6% Primal Wear ...............1.4% DeMarchi ...................1.1% Favorite pro team......1.0% Other........................18.4% Do you own a bicycle jersey?

Yes ...........................94.6% No ..............................5.4% If yes, what brand?

Pearl Izumi...............16.1% Personal team affiliation ...............13.4% Performance..............7.8% Castelli .......................6.7% Favorite pro team......6.5% Louis Garneau ...........6.2% Descente....................6.1% Primal Wear ...............4.2% Specialized ................4.0% Cannondale ...............3.5% Sugoi..........................3.4% Bellwether..................1.2% Other........................19.3% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year?

Less than $250........36.4%

3:43 PM

Page 12

$250-$400 ...............29.0% $400-$600 ...............17.7% $600-$1000 ...............9.3% $1000+.......................7.6%

55+...........................25.8% 25-34 .......................11.1% 18-24..........................3.3% 12-17..........................1.7%

What is your main source of informarion for purchasing bicycle accessories?

Road Bike Action ....22.4% Internet.....................21.3% Bike Shop ................17.5% Catalogs ..................17.3% Other Magazines.....12.5% Friends .......................7.2% Other .........................1.7%

Are you married?

Yes ...........................74.1% No ............................25.9%

Where do you buy the majority of your bicycle accessories?

Bike shop.................46.1% Internet.....................33.2% Mail order from catalog..................14.1% Mail order from magazine ................3.9% Sporting goods store 1.6% Other ..........................1.0% Do you own a bicycle computer?

Yes ...........................90.7% No ..............................9.3% If yes, what brand?

Cat Eye ....................38.1% Garmin .....................12.0% Polar.........................10.2% Sigma.......................10.0% Specialized ................5.0% Trek ............................4.8% Fightdeck/Shimano ...4.1% Vetta...........................3.0% Blackburn ..................1.1% Other........................11.1% Do you own bicycle lights?

Yes ...........................60.3% No ............................39.7% If yes, what brand?

Cat Eye ....................37.7% Niterider ...................23.7% VistaLite .....................3.0% Marwi .........................2.4% Nightsun ....................2.1% Turbo Cat...................1.8% Trek ............................1.5% Specialized ................1.2% Other........................25.1%

What is you total yearly household income? $70k-$90k ...............20.5% $90k-$120k .............17.9% $150k+.....................16.6% $30k-$50k ...............14.6% $120k-$150k ...........13.8% $50k-$70k..................8.6% Under $30k................8.0% If you are over 18, what is your level of education?

College graduate.....68.0% High school graduate ...............23.4% Attending college ......8.6% Do you compete in sanctioned road bike races?

No ............................70.2% Yes ...........................29.8% What type of races do you compete in?

Road ........................38.3% Time Trails................21.2% Criterium ..................20.6% Triathlon .....................9.3% Cyclocross.................5.8% Velodrome..................4.9% What class do you compete in?

Public.......................34.4% Cat 5 ........................25.6% Cat 4 ........................26.7% Cat 3 ..........................9.7% Cat 2 ..........................3.1% Cat 1 ..........................0.5% How often do you race a year?

1-5 times .................59.4% 6-14 times ...............22.8% 15-24 times .............11.2% 25+.............................6.6%

PROFILE

Are you a member of the USCF? No ............................73.0% Yes ...........................27.0%

How many people besides yourself look through your copy of Road Bike Action?

1 ...............................62.0% 2 ...............................24.7% 3 .................................9.1% 4 .................................2.0% 6+...............................1.3% 5 .................................0.9%

How many miles do you ride per month?

400-500 ...................27.6% 300-400 ...................19.2% 200-250 ...................11.8% 150-200 ...................11.7% 250-300 ...................10.7% 100-150 .....................9.9% 50-100 .......................8.2% Under 50....................1.0%

What is your gender?

Male .........................94.4% Female .......................5.6%

How many other members of your family also ride road bikes?

1 ...............................65.1% 2 ...............................20.1% 3 .................................9.8% 4+...............................5.0%

What is your age?

45-54 .......................31.8% 35-44 .......................26.2%

Have you ever taken a road bike vacation?

No ............................47.1% Yes ..........................27.8% Plan to .....................25.1% What other road bike magazines do you buy regularly?

Bicycling ..................44.9% Velo News................25.2% Cycle Sport America ................11.2% Road ..........................8.5% Pro Cycling ................6.0% Cycling Plus...............4.1% How much of the maintenance/repairs/upg rades are done by you?

100% .......................19.1% 75-100%..................24.3% 50-75%....................16.4% 25-50%....................16.6% Less than 25% ........23.7% Brand of pickup owned?

None ........................50.5% Toyota ......................11.9% Ford..........................10.9% Chevrolet ...................8.5% Dodge ........................6.1% Nissan ........................4.4% GMC ..........................3.9% Other ..........................2.9% Mazda ........................1.0% What other vehicles do you own?

Car ...........................54.7% SUV..........................33.1% Off-road motorcycle..3.0% Personal watercraft ...2.7% RV/camper.................2.5% ATV.............................2.0% BMX bike ...................2.0% What brand of sunglasses do you wear?

Oakley......................21.3% Rudy Project............11.7% Tifosi ........................10.1% None ..........................7.3% Smith..........................5.9% Rayban.......................5.7% Ryders........................1.2% Scott ..........................1.2% Spy.............................1.0% Other........................33.3% Do you own a video game system?

No ............................74.1% Yes ...........................25.9% What type of video game system do you own?

None ........................32.3% PlayStation 1 or 2....24.8% Use computer..........12.8% Nintendo ..................12.4% XBox 360.................12.4% Playstation 3..............5.3% How much time do you spend surfing the net for cycling info?

Daily .........................41.5% Once a week ...........25.7% Every other day .......20.4% Ever other week ......12.4%

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:43 PM

COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page.....................................2,555 ..........................2,435 ..............................2,275 2/3 Page..................................2,095 ..........................1,995 ..............................1,865 1/2 Page..................................1,733 ..........................1,650 ..............................1,540 1/3 Page..................................1,276 ..........................1,215 ..............................1,135 1/4 Page..................................1,015 .............................970 .................................905 1/6 Page.....................................735 .............................700 .................................655

BLACK & WHITE

1X

Page 13

3X

6X

1 Page.....................................3,075 ..........................2,925 ..............................2,735 2/3 Page..................................2,475 ..........................2,360 ..............................2,205 1/2 Page..................................2,085 ..........................1,985 ..............................1,855 1/3 Page..................................1,565 ..........................1,495 ..............................1,395

BLACK & ONE COLOR

1 Page.....................................3,840 ..........................3,660 ..............................3,415 2/3 Page..................................3,150 ..........................3,005 ..............................2,805 1/2 Page..................................2,370 ..........................2,260 ..............................2,110 1/3 Page..................................1,940 ..........................1,845 ..............................1,725

FOUR-COLOR

Non-cancelable after 30 days before closing. Covers full-page only.

Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%.

Publisher reserves the right to give better position than specified in the order at no increase in rate.

CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared

by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1X

B&W Color

3X

B&W Color

6X

1/6 page ..........$425 575....................$400 400 ..............................$385 3-inch ..............$345 470....................$325 450 ..............................$305 2-inch ..............$250 350....................$235 335 ..............................$210 1-inch ..............$130 230....................$115 215 ..............................$105 Word ads: $2.00 per word, with $54.00 min.

535 430 310 205

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

DISCOUNT: Agency Discount **Prepay Discount

15% 15%

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. HiTorque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%.

PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited.

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008 .............................9/28/07..................10/05/07..................11/22/07 March 2008 ..............................11/26/07..................12/03/07....................1/17/08 May 2008....................................1/14/08....................1/21/08....................3/20/08 July 2008....................................3/13/08....................3/20/08....................5/15/08

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................5/12/08....................5/19/08....................7/10/08 November 2008 .........................7/15/08....................7/22/08....................9/11/08 January 2009 .............................9/15/08....................9/22/08..................11/13/08 March 2009 ..............................11/12/08..................11/19/08....................1/05/09

COVER DATE

www.roadbikeaction.com 11

09_media_guide_cycle:06_media_guide_covers_1_36

Celebrating its 30th Anniversary as the leading BMX publication, BMX Plus!

Magazine is the only name you need to know when it comes to the past, present and future of the sport. Since the very first issue in December of 1978, BMX Plus! has maintained a knowledgeable staff of mechanics and riders who have helped bring exclusive event coverage, honest product evaluation, trick tips from the Pro’s and real world bike tests to three decades of riders. This sort of longevity in the magazine world doesn’t happen without constant evolution, a change we have managed to make at BMX Plus! without compromising the material that has allowed us to provide clean, entertaining and educational editorial to three generations of riders. Not one for words?

Then you will appreciate our world-class staff of photographers, bringing you some of the best action and lifestyle images in he sport.

To reach our broad range of readers, BMX Plus! can be found internationally in stores, bike shops and on newsstands with bold and action packed covers to catch the eye of everyone with a love for action sports. In addition, the magazine has been welcomed in nearly 7,000 school libraries, as well as public libraries, thanks to its age appropriate content, allowing us to reach a younger market of countless readers, eager to buy new bikes, parts and clothing. Too old for toys and too young for cars our average reader, between 13 and 15 years of age, is ready to do whatever it takes to get the bikes they want, and thanks to our years of experience and familiar title parents are more likely to comply.

With the broadest readership in the sport, reaching riders from 9-30+ years of age and an average of five readers per issue, BMX Plus! is one magazine you can’t afford to not be part of. Dedicated to the sport, since day one, BMX Plus! continues to be the magazine serious riders turn to most.

QUICK FACTS: • TOTAL READERSHIP OF OVER 120,000 • READERS OWN AN AVERAGE OF 2 BIKES • READERS PLAN TO SPEND AN AVERAGE OF $360 ON THEIR NEXT BIKE • 76% SAID BMX PLUS! IS THEIR MAIN SOURCE OF INFORMATION ON NEW BIKES • 66% PURCHASED PRODUCTS FROM ADS IN BMX PLUS! 12 www.bmxplusmag.com

8/13/08

3:43 PM

Page 14

09_media_guide_cycle:06_media_guide_covers_1_36

How often do you buy BMX Plus! Magazine?

1-4 issues ...................10% 5-8 issues ...................15% 9-12 issues .................25% subscribe ....................50% How long have you been reading BMX Plus!?

Less than 1 year.........19% 1-2 years.....................30% 2-3 years.....................17% 3-4 years.......................9% 4+ years......................25% How many pepople besides yourself look through your copy of BMX Plus!?

1 ..................................29% 2 ..................................18% 3 ..................................21% 4 ..................................12% 5 ....................................7% 6+................................14% Do you own a BMX or a Freestyle bike?

Yes ..............................95% No .................................5% How many do you own?

1 ..................................67% 2 ..................................21% 3+................................11% What type is your newest bike?

Street ..........................49% Bmx.............................30% Dirt Jumping...............22% Flatland .........................1% Did you buy a complete bike or frame?

Complete ....................77% Frame only..................23% What size is it?

20"...............................86% 16".................................7% Cruiser (24")..................4% Micro/Mini/Jr/Expert.....3% What Material is the frame?

Chromoly/Steel...........68% Aluminum....................24% Other .............................7% Carbon fiber..................1% What Brand is it?

Other .............................9% Haro ............................13% Diamondback .............11% Eastern..........................9% Mongoose.....................9% DK .................................6% Fit ..................................6% GT .................................6% Kink ...............................4% Redline..........................4% S&M ..............................4% Stolen............................4% Fly .................................3% Hoffman ........................3% Schwinn ........................3% Failure ...........................2% Federal ..........................2% Giant .............................2% Supercross ...................2% How much did it your bike cost?

Under $100.................11%

$100-$200 ..................20% $200-$300 ..................24% $300-$400 ..................16% $400-$500 ....................6% $500-$600 ....................4% $600-$700 ....................3% $700-$800 ....................3% $800-$900 ....................1% $901+..........................12% What time of the year did you get your bike?

Jan-Mar ......................27% Apr-Jun .......................33% July-Sept ....................18% Oct-Dec ......................22% Where did you buy your bike?

Bike shop....................44% Used ...........................15% Department Store.......14% Mail order....................14% Internet..........................8% Other .............................6% What influenced the purchase of your bike the most?

Price............................22% Friend's recommend..22% Previous exp...............21% Mag test results..........20% Local dealer support ....................13% Color .............................9% Parent's recommend....7% Dealership recommend ...............6% Rider endorse ...............4% Race team results ........1% How many members in your household beside yourself own a BMX or Freestyle bike?

1 ..................................85% 2 ....................................9% 3 ....................................4% 4+ ..................................2% Do you own a mountain bike?

No ...............................56% Yes .............................44% What's your main souce of info on new bikes?

BMX Plus!...................79% Internet........................22% Other mags.................12% Friends ..........................9% Bike shops....................8% At Competition .............4% Do you plan to buy a new bike?

Yes ..............................54% No ...............................27% Undecided ..................19% If yes, what type of bike?

Street ..........................39% Bmx.............................25% Dirt Jumping ...............21% Undecided ..................12% Flatland .........................3% Do you plan oin buying a complete bike or frame only?

Complete ....................57% Frame only..................22% Undecided ..................21%

8/13/08

3:43 PM

Page 15

What size do you plan to buy?

20"...............................73% 18".................................8% Undecided ....................7% Micro/Mini/Jr/Expert.....4% 16".................................4% Cruiser (24")..................4% What frame material?

Chromoly/Steel...........58% Undecided ..................24% Aluminum....................16% Carbon fiber..................2% What brand do you plan to buy?

Fit ................................25% Haro ............................10% Redline..........................9% S&M ..............................8% Diamondback ...............7% GT .................................6% We The People .............6% Other .............................6% DK .................................4% Kink ...............................3% Sunday..........................3% Eastern..........................3% Fly .................................3% Free Agent ....................3% Intense ..........................3% Supercross ...................2% Staats............................1% How much do you plan to spend?

Under $100...................2% $100-$200 ..................11% $200-$300 ..................25% $300-$400 ..................31% $400-$500 ....................8% $500-$600 ....................8% $600-$700 ....................4% $700-$800 ....................4% $800-$900 ....................3% $901+............................5% Where do you plan to buy your bike?

Bike shop....................36% Mail order....................28% Department store .........3% Internet........................15% Used..............................1% Undecided ..................15% Other .............................3% Do you plan to buy a mountain bike?

Yes ................................4% No ...............................96% What is your gender?

Male ............................98% Female ..........................2% Single or married?

Single ..........................91% Married..........................9% Whats your age?

6-11...............................9% 12-17...........................63% 18-24.............................7% 25-34...........................12% 35+................................9% What is your total yearly household income? $150k+..........................5% $120k-$150k ................3% $90k-$120k ................10% $70k-$90k.....................9% $50k-$70k...................21%

$30k-$50k...................17% under $30k .................34% If you are over 18, what is your level of edication?

High School grad .......48% Attending college .......13% College grad ...............16% other............................23% Have you ever sent or called for information on a product advertised in BMX Plus!?

No ...............................55% Yes ..............................45% Do you get asked for advice on purchasing bikes or bicycle products?

Sometimes .................56% Often ...........................34% Never ..........................10% What is your main source of information for purchasing parts & accessories?

BMX Plus!...................64% Internet........................25% Catalogs .....................21% Bike shop....................17% Friends ..........................9% Other Magazines ..........4% At competitions ............3% Other .............................1% Where do you purchase the majority of your bike parts?

From local bicycle shop .............49% Mail order....................28% On the internet ...........20% dept/sport store............9% Have you ever purchased products from ads in BMX Plus!?

No ...............................63% Yes .............................37% Does you local bike shop generally stock the products you want to buy?

No ...............................54% Yes ..............................46% Have you bought new tires for your bike?

Yes ..............................71% No ...............................29% If yes, what did you buy?

Maxxis ........................23% Odyssey......................17% Kenda .........................16% other............................14% Primo.............................5% Demolition.....................4% Fly .................................4% Intense ..........................4% Haro ..............................3% Revenge........................3% Hoffman ........................2% Redline..........................1% Tioga .............................1% Supercross ...................1% Have you bought grips for your bike?

Yes ..............................74% No ...............................26%

If yes, what did you buy?

Other ...........................18% Animal .........................10% Duo ...............................8% Fit ..................................8% Lizard Skins ..................7% ODI................................5% Primo.............................5% Shadow.........................5% Demolition.....................4% Eastern..........................4% Have you bought new handlebars for your bike?

No ...............................54% Yes ..............................46% If yes, what did you buy?

S&M ............................43% Eastern........................10% Animal ...........................7% Fly .................................7% Haro ..............................7% Shadow.........................7% Coalition........................5% DK .................................5% Odyssey........................5% Redline..........................5% Have you bought a new stem for your bike?

No ...............................63% Yes ..............................38% What stem is on your bike?

Odyssey......................20% Other ...........................18% S&M ............................15% Animal ...........................8% Eastern..........................8% Fly .................................8% Fit ..................................8% Profile............................8% Primo.............................5% Redline..........................5% Have you bought a headset for your bike?

No ...............................71% Yes .............................29% If yes, what did you buy?

FSA .............................35% Eastern........................22% Other ...........................19% Kink.............................11% Stolen............................8% Cane Creek...................5% Have you bought new hubs for your bike?

No ...............................73% Yes ..............................27% If yes, what did you buy?

Profile..........................28% Odyssey......................19% Other ...........................19% Demolition.....................8% Shadow.........................8% Fly .................................6% G-Sport.........................6% Primo.............................6% Have you bought new brakes for your bike?

No ...............................57% Yes ..............................43% If yes, what did you buy?

Odyssey......................22% Fly ...............................16% Dia-Compe .................15%

www.bmxplusmag.com 13

09_media_guide_cycle:06_media_guide_covers_1_36

Dia-Tech......................15% Tektro ............................9% Other .............................9% Demolition.....................7% Revenge........................7% Have you bought new cranks for your bike?

No ...............................63% Yes ..............................37% If yes, what did you buy?

Profile..........................22% Other...........................16% Eastern........................10% Demolition.....................8% Diamondback ...............8% FSA ...............................8% Poverty..........................8% DK .................................6% Supercross ...................6% Odyssey........................4% Redline..........................4% Have you bought new pedals for your bike?

Yes ..............................56% No ...............................44% If yes, what did you buy?

Odyssey......................22% Wellgo .........................14% Animal .........................13% Eastern..........................8% Primo.............................8% Demolition.....................5% S&M ..............................5% Shimano........................5% Other .............................5% DK .................................3% Premium Products .......3% Bully ..............................1% Hoffman ........................1% Proverty.........................1% Have you bought new rims/wheels for your bike?

No ...............................61% Yes ..............................39% If yes, what did you buy?

Odyssey......................18% Other...........................18% Sun..............................16% Alex .............................11% Eastern..........................9% Primo.............................7% Proper ...........................7% S&M ..............................4% Araya.............................2% Demolition.....................2% Fly .................................2% Haro ..............................2% Hoffman ........................2% G-sport .........................2% Poverty..........................2% Have you bought a new fork for your bike?

No ...............................75% Yes ..............................25% If yes, what did you buy?

S&M ............................18% Odyssey......................15% Eastern........................12% Fit ................................12% Fly .................................9% Sunday..........................6% Answer..........................3% DK .................................3% 14 www.bmxplusmag.com

8/13/08

Drive..............................3% Haro ..............................3% Premium Products .......3% Primo.............................3% Redline..........................3% Shadow.........................3% Supercross ...................3% Have you bought a new seat for your bike?

No ...............................51% Yes ..............................49% If yes, what did you buy?

Shadow.......................15% MacNeil.......................14% Other ...........................14% Animal ...........................9% Odyssey........................9% S&M ..............................8% Demolition.....................5% DK .................................5% Duo ...............................3% Eastern..........................3% Fit ..................................3% Kink ...............................3% Primo.............................3% Coalition........................2% FBM ..............................2% Hoffman ........................2% Redline..........................2% Stolen............................2% Have you bought new chainweel for your bike?

No ...............................58% Yes ..............................42% If yes, what did you buy?

Profile..........................17% Eastern........................12% Animal .........................10% Other ...........................10% S&M ..............................8% Shadow.........................6% Tree ...............................6% Demolition.....................4% FBM ..............................4% Fit ..................................4% Kink ...............................4% Odyssey........................4% MacNeil.........................4% Crupi .............................2% Premium .......................4% Redline..........................2% Eastern..........................2% Have you purchased pegs?

Yes ..............................50% No ...............................50% If yes, what brand did you buy?

Other ...........................42% Eastern........................13% Shadow.......................12% Demolition.....................9% Odyssey........................9% Primo.............................4% Animal ...........................3% DK .................................3% Snafu.............................3% FBM ..............................1% Fly .................................1% Have you replaced your freewheel?

No ...............................84% Yes ..............................16%

3:43 PM

Page 16

Have you replaced your bottom brackets?

No ...............................78% Yes ..............................22% Gear & Stuff........................

Where do you find out about the latest riding gear/apparel?

BMX Plus!...................70% Internet........................20% Catalogs .....................16% Friends ........................11% Other Magazines ..........9% Bike shop......................9% Other ............................3% At competitions ............2% Do you own a helmet?

Yes .............................77% No ...............................23% If yes, what brand?

Other ...........................31% Pro Tec........................30% Bell ..............................16% Fox ................................8% Pryme............................8% Fly .................................4% Vigor..............................3% TSG...............................1% Do you own riding gloves?

Yes ..............................59% No ...............................41% If yes, what brand?

Fox ..............................30% Other ...........................27% Six Six One...................9% Fly .................................7% Odyssey........................6% Pryme............................6% Answer..........................4% Redline..........................4% AXO...............................2% O'Neal ...........................2% Troy Lee ........................2% Do you own riding pants?

No ...............................83% Yes .............................17% If yes, what brand?

Other ...........................30% Fly ...............................22% Fox ..............................19% Answer........................11% AXO...............................4% No Fear .........................4% Shift...............................4% Thor...............................4% Troy Lee ........................4% Do you own elbow pads?

No ...............................67% Yes ..............................33% If yes, what brand?

Other ...........................31% Fit ................................17% Fox ..............................15% Pro Tec........................10% Six Six One...................6% Lizard Skins ..................6% Hammer ........................4% Pryme............................4% WTP ..............................4% TSG...............................2%

Do you own knee pads?

No ...............................67% Yes .............................33% If yes, what brand?

Other ...........................48% Fox ..............................20% Hammer......................10% Lizard Skins ..................8% Haro ..............................5% Pryme............................5% Shadow.........................5% Do you own shin guards?

No ...............................79% Yes ..............................21% If yes, what brand?

Other ...........................40% Six Six One.................17% Fox ..............................13% Hammer ........................7% Kink ...............................7% Lizard Skins ..................7% UGP ..............................7% Pryme............................3% Do you compete in sanctioned BMX races?

No ...............................73% Yes ..............................35% If yes, what organization?

ABA.............................67% NBL.............................33% What class do you compete in?

Novice.........................39% Intermediate................33% Open ...........................17% Expert/Pro...................11% How often do you race a year?

1-5 times.....................28% 6-14 times ..................11% 15-24 times ................17% 25-34 times ..................6% 35+ times....................39% Do you compete in freestyle competitions?

No ...............................84% Yes ..............................16% Do you compete in dirt jumping competitions?

No ...............................90% Yes ..............................10% What is your main source of information of pro competition results?

BMX Plus!...................59% internet........................16% TV................................13% Other Magazines ..........7% Other .............................5% What type of riding do you do? street...........................78% Ramps ........................67% Dirt jumping ................54% Race............................32% Ride bike to school ....20% Flatland .......................16%

Number of members of family who also ride BMX or Freestyle?

1 ..................................77% 2 ..................................13% 3+ ..................................9% What other vehicles do you own?

Car ..............................48% S.U.V. ..........................28% Mountain bike.............27% R/C Car.......................23% Off-road Motorcycle...16% Snowmobile..................6% RV/Camper ...................4% Personal watercraft ......3% What other sports/activites do you participate in?

Video games...............45% Snowboarding ............33% Skateboarding ............28% Motorcycle riding .......27% paintball ......................27% Mountain biking..........21% ATVing.........................18% What brand casual shoes do you wear?

Nike.............................32% DC...............................23% Vans ............................23% Other ...........................18% Adio.............................12% Adidas...........................9% Etnies ............................8% Converse ......................4% Lotek .............................4% Orchid ...........................3% None .............................3% Osirus............................2% How often do you look at bicycle related websites?

Everyday .....................38% Every other day ..........19% Less than once a week .....................17% 2 times a week ...........16% Once a week ..............11% Have you ever purchased a product over the internet?

Yes ..............................68% No ...............................32% How often do you look at BMX Plus! website?

Less than once a week....................31% Every day....................19% Once a week ..............18% Every other day ..........17% 2 time a week .............15% How much do you spend on online purchases a year?

Less than $500...........77% $500-$1500 ................15% $1500-$2500 ................4% $2500-$5000 ................2% $5000-$10,000 .............2%

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:43 PM

COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page...................................$2,120 ............$2,020...............$1,940...............$1,795 2/3 ...........................................1,735 ..............1,660.................1,585.................1,470 1/2 ...........................................1,435 ..............1,375.................1,315.................1,215 1/3 ...........................................1,060 ..............1,015....................970....................895 1/4 ..............................................850 .................810....................775....................715 1/6 ..............................................615 .................585....................565....................515

BLACK & WHITE

1X

3X

Page 17

6X

12X

1 Page...................................$2,520 ............$2,395.............. $2,300 ...............$2,185 2/3 ...........................................2,035 ..............1,935.................1,860 .................1,765 1/2 ...........................................1,710 ..............1,630.................1,565 .................1,485 1/3 ...........................................1,295 ..............1,225.................1,165 .................1,115

BLACK & ONE COLOR

1 Page...................................$3,105 ........... $2,975...............$2,835 ...............$2,695 2/3 ...........................................2,545 ..............2,430.................2,330 .................2,215 1/2 ...........................................2,020 ..............1,915.................1,845 .................1,755 1/3 ...........................................1,615 ..............1,565.................1,495 .................1,435

FOUR-COLOR

Non-cancelable after 30 days before closing. Covers full-page only.

Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%.

Publisher reserves the right to give better position than specified in the order at no increase in rate.

CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared

by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

1X

B&W Color

3X

B&W Color

6X

B&W Color

1/6 page ..........$425 575..........$400 450 ..........$385 3-inch ..............$345 470..........$325 450 ..........$305 2-inch ..............$250 350..........$235 335 ..........$210 1-inch ..............$130 230..........$115 215 ..........$105 Word ads: $2.00 per word, with $54.00 min.

12X

B&W Color

535 ............$350 430 ............$270 310 ............$180 205 ..............$95

495 395 280 195

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

DISCOUNT: Agency Discount **Prepay Discount

15% 15%

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages 2% — 18 pages 4% 24 pages 6% — 36 pages 8% 48 pages 10%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. HiTorque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

MULTIPLE MAG DISCOUNT: 2 magazine buy 5% 3 magazine buy 10% 4 magazine buy 15%.

PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited.

ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2008.............................9/27/07..................10/04/07..................11/22/07 February 2008 .........................10/26/07..................11/02/07..................12/27/07 March 2008 ..............................11/28/07..................12/05/07....................1/24/08 April 2008 ................................12/28/07....................1/07/08....................2/21/08 May 2008....................................1/29/08....................2/05/08....................3/27/08 June 2008 ..................................2/27/08....................3/05/08....................5/01/08 July 2008 ...................................3/28/08....................4/04/08....................5/29/08 August 2008 ..............................4/25/08....................5/02/08....................6/26/08

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2008 ........................5/28/08....................6/04/08....................7/31/08 October 2008.............................6/26/08....................7/03/08....................8/28/08 November 2008 .........................7/29/08....................8/05/08....................9/25/08 December 2008 .........................8/28/08....................9/05/08..................10/30/08 January 2009.............................9/30/08..................10/07/08..................11/27/08 February 2009 .........................10/29/08..................11/05/08................... 1/01/09 March 2009 ..............................11/26/08..................12/05/08....................1/29/09

COVER DATE

www.bmxplusmag.com 15

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:43 PM

Page 18

DIGITAL MAGAZINES: We created digital versions of our indicated titles to give readers a choice and as an additional way to get the same information to our growing readership around the world. The digital versions are an exact replica of the print magazine, including all editorial & advertising. Key features include direct web links to all advertisers’ websites where ever there’s a web address. Advertising can also include exclusive content such as video and audio. For advertising rates and details on digital issue sponsorship program please contact Robert Rex at 661 367-2109 or email: robertr@hi-torque.com.

• INSTANT DELIVERY: As a digital subscriber you don't have to wait six weeks for your first issue.

• SEARCH FUNCTIONS: Save time by going straight to the articles, tests, and interviews that most interest you.

• DIRECT LINKS: To resources on the web and to advertisers' sites.

• STORAGE: Your archived issues will be available to you in your library for reference or searches.

16 www.hi-torque.com

• SAVE MONEY: Save up to $25 per year in international shipping charges!

Available for Mac and Windows Users.

AVAILABLE TITLES: • • • • •

motocrossactionmag.com mbaction.com dirtwheelsmag.com rc-car.com roadbikeaction.com

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:44 PM

Page 19

WEBSITE FEATURES Each Hi-Torque magazine's unique site features free contests, new product information, next day race coverage, and expanded coverage of articles found in our magazines. With our #1 worldwide newsstand distribution and priority listings on all the popular search engines, our sites are certain to draw the largest audience of enthusiasts on the web!

Take advantage of this cost effective means to bring targeted, on-line enthusiasts to your website! With our on-line banners, your advertising is up and reaching enthusiasts instantly!

ONLINE DEMOGRAPHICS dirtbikemagazine.com

- Readers spend an average of 11.5 hours on the internet every week.

- Readers look at motorcycle-related websites an average of 4 days a week.

- 72% have purchased a product over the Internet.

roadbikeaction.com

motocrossactionmag.com

- Readers spend an average of 12.5 hours a week on the Internet.

- Readers look at motorcycle-related websites an average of 4.5 days a week.

- 78% have purchased a product on the Internet.

mbaction.com

dirtwheelsmag.com

- Readers spend an average of 15 hours on the internet every week.

- Readers look at ATV-related websites an average of 5 days a week.

- 74% have purchased a product over the Internet.

bmxplusmag.com

- Readers spend an average of 14 hours on the internet every week.

- Readers look at ATV-related websites an average of 4.5 days a week.

- 71% have purchased a product over the Internet.

rc-car.com

4wheelatv.com, atvaction.net

WEBSITE ADVETISING REQUIRMENTS File Types Accepted: Animated Gif or JPG, Flash SWF Ad File Size: 20k maximum: Gif/JPG, 30k maximum: Flash Animation: Yes for animated Gif / JPG / Flash / SWF ads which feature a. maximum number of complete frame sequence rotations: 3 b. maximum 4 frames per sequence c. minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds PACKAGE 1:

- Readers spend an average of ????? hours a week on the Internet.

- Readers look at bicycle related websites an average of ??? days a week.

- ?????% have purchased a product on the Internet.

- Readers spend an average of 17 hours a week on the Internet.

- Readers look at bicycle related websites an average of 5.5 days a week.

- 84% have purchased a product on the Internet.

- Readers spend an average of 15 hours on the internet every week.

- Readers look at bicycle-related websites an average of 5 days a week.

- 68% have purchased a product over the Internet.

- Readers spend an average of 19 hours on the internet every week.

- Readers look at rc-related websites an average of 6 days a week.

- 88% have purchased a product over the Internet.

Video: No Audio: No Third Party Ad Serving: No Ad Lead Time: Three business days for review and testing.

BANNER AD SIZES Leaderboard: 728 x 90 pixels 3:1 Rectangle 300 x 100 pixels / RBA Half Banner Medium Rectangle: 300 x 250 pixels Full Banner: 468 x 60 pixels Wide Skyscraper: 160 x 600 pixels

- HOME PA GE -

- INT E RNA L PA GE -

Home Page & 100% Internal Pages: • - 100% Internal Pages: • - Skyscraper ad Introductory Rates: $2500 per month (3 available packages) (Minimum 3 months commitment required)

PACKAGE 2: 300 x 100 pixels Half Banner ad: • - Home Page Position 1 & - Internal site pages: Position 1 - Home Page Tech position (Left Hand Home Page Column adjacent to Tech Coverage) Introductory Rates: $1750 per month (3 available packages) (Minimum 3 months commitment required)

PACKAGE 3:

PACKAGE 4:

PACKAGE 5:

300 x 100 pixels RBA Half Banner ad: • - Home Page Position 2 - Internal site pages: Position 2 Introductory Rates: $1250 per month (3 available packages) (Minimum 3 months commitment required)

300 x 100 pixels Half Banner ad: • - Home Page Position 3 / 4 (rotating) - Internal Site pages: Position 3 / 4 (rotating) Introductory Rates: $750 per month

300 x 250 Medium Rectangle: • - Home Page & Internal Position 468 x 60 Home Page & Internal Position • Introductory Rates: $1500 per month

(4 available packages) (Minimum 3 months commitment required)

(3 available packages) (Minimum 3 months commitment required) www.hi-torque.com 17

09_media_guide_cycle:06_media_guide_covers_1_36

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion.

In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions.

Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

CREDIT INFORMATION

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance.

Payment will be due on material deadline of each issue.

TERMS & COMMISSIONS

STANDARD SIZES (in inches) WIDTH HIEGHT PAGE SIZING 1 Page BLEED.............................8.125................10.75 TRIM ................................7.875..................10.5 LIVE/SAFETY .................7.375.....................10 2 Page* BLEED...........................16.25................10.75 TRIM ..............................15.75..................10.5 LIVE/SAFETY ...............15.25.....................10 *gutter allowance: please allow 3/8”minimum left and right of gutter.

2/3 Page .................................4.5................9.625 1/2 Page: Horizontal (no bleed) .....6.75..................4.75 Horizontal bleed ...........8.125................5.375 Trim ............7.875...................5.25 Live .............7.375........................5 Vertical ..............................4.5..................7.25 1/2 Page Horizontal Spread* BLEED............................16.25..................5.75 TRIM ...............................15.75..................5.25 LIVE/SAFETY ................15.25..................4.75 *gutter allowance: please allow 3/8”minimum left and right of gutter.

MECHANICAL REQUIREMENTS

18 www.hi-torque.com

8/13/08

3:44 PM

Page 20

1/3 Page: Choice of “Horizontal”.....4.5..................4.75 or “Vertical”....................2.125................9.625 1/4 Page: “Horizontal” only ................4.5....................3.5 1/6 Page: Choice of “Horizontal”........4.5..................2.25 or “Vertical”....................2.125..................4.75 SHOWCASE 3-inch..................................2.125..............3.4375 2-inch..................................2.125..................2.25 1-inch..................................2.125.......................1

ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only.

Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed.

COVERS & INTERIORS: Web offset lithograph.

BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action and Dirt Bike are saddle stitch. Motocross Action, Mountain Bike Action, Dirt Wheels, R/C Car and Road Bike Action are perfect bound. Dirt Bike is subject to change from saddle stitch to perfect binding issue to issue. Please contact Hi-Torque for exact binding schedule.

APPLICATION REQUIREMENTS

*There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter.

All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line.

PRINTING PROCESS

All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

PREFERRED MATERIAL

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.

• DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output.

Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement.

For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service.

Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

• Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.

DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks.

• Convert all RGB files (computer color) to CMYK (four-color process for print).

• Prepare all full page ads with 1/8 inch bleed.

• Send a disk & printed file directory with each ad submitted.

• Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

AD PRODUCTION

• All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page.

• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.

• Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

LATE ADS

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:44 PM

Page 21

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.

• All ads must be recieved and processed by Hi-Torque Publications. No late ads can go direct to the printer.

SHIPPING INSTRUCTIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate.

If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

CONTRACT REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

COPY REGULATIONS

Key numbers are not guaranteed.

No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

GENERAL PROVISIONS

www.hi-torque.com 19

09_media_guide_cycle:06_media_guide_covers_1_36

8/13/08

3:42 PM

Page 2

r cto ire com D g e. isin orqu e t r t tiv ive cu om e Ad tr@h x l c E e. a u nt on ber ou -torq ati , ro ve c N c i 9 uti m A h 0 c X e @ 1 o E x 2 R m t E ue.c T R 67HE robb n R C q u 3 or SE , BE ) ar co Ac @hi-t RO (661 ME 105 C C om / B 2 D R e.c B kb e, AR ec RO 367 tiv torqu ) RN derr u 1 E c tor iB tra om (66 Exe s@h K 53, s i C t c 1 n e.

E n rle mi ou RR 7-2 Ad torqu cc cha DE ) 36 A t , tor n 4 u 1 hi ec om 0 o N 6 r i c @ 1 O c b (6 RR 7-2 g D e.c - A sa sin orqu HA ) 36 H 2, li i r t T C I r 1 1 -t ge S K W7 - 2 1 dve @hi na om LE (66 a C A R E 6 c A b oy n M e.

CH AB ) 3 We s m c c tio orqu e c LIS 661 v u , tor -t ti ( ina om cu 136 rod @hi d e P r x c i oo e.c - E 7-2 ing er tis 14, n Ct o r q u r OY ) 36 r o i C e t ato m c dv -21 hin u Mc (661 i A d 7 d @ ro nie or .co AN R 36 Co rque SE g P , te TE 61) n R n i 3 C. to tio tis 0 HA (6 I N 55 uc @hiIC ver 7-21 d , d R S 13 E ro ne 6 - A g P 3, je O NCA 9 - 1 2 7 8 SI 1) 3 I n i A T m s 6 , 5 ti LY ( 6 14 I C Alencia 1 - 2 9 u e . c o IE ver 7-2 L N d B a 6 q TE - A ) 36 P U rive Vf a x : 6 i - t o r ON 661 E h D .

T ( Q U nza 9 1 0 w w w NS O R 33 A 9 5 - 1 MO T D E H I 252 6 1 - 2 R IFE 6 N e: N on h JE p