2009 Media Guide Moto Division by Hi-Torque Publications

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O T O

O ISI

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U O Y E T E DG G T G ED N A H DIN OA SIO T S EA F-R LO E IN E L OF XP Z A TH E D E G MA ON F THORL O W

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k our ld like to than u o w e w … 9 0 our To begin 20 ve worked with a h o h w , rs e t for loyal advertis and month ou in th n o m e c our power audien everything in o d ill w e W decades. ar for your a lucrative ye 9 0 0 2 ke a m rtiser to are a new adve , let us u yo If y. n a p nce com g to our audie n lli se n o g in plann at will be r a program th help you tailo y for years to your compan r fo le b a fit ro p come. rtising Hi-Torque adve rofitable, and What makes p successful, so campaigns so so loyal? our advertisers reasons: Three simple -core, Credible, hard y: lit a u Q e c ue’s 1) Audien ges in Hi-Torq ka c a p l a ri ito ces creative, ed deliver audien s te si b e w d ½ years magazines an agazines for 2 m r u o to n o ld ht times. that ho them over eig d a e -r re d n a ur ad and read mpany and yo o c r u yo r e b are They remem rque’s readers To iH s. n ig a p y the cam asts; 70% bu si u th n e d e itt tand and comm e on the newss hest c ri p ll fu r fo e magazin at the hig subscriptions se a h rc u p % 0 These 3 ective niches. sp re ir , are e th in e pric ur advertisers o m o fr t c u d ro know readers buy p eir sport, and th in rs e d a le opinion /hobby. f their lifestyle o il ta e d ry ve e ice: port and Serv p u S r e is rt ve are part of 2 Ad rque and you To iH ith w e ng term Advertis company’s lo r u o Y . m a te a winning rity. Our r highest prio u o is ss e c c su tatives have eting represen rk a m g in is rt ilable to adve ce and are ava n e ri e xp e f o s e’s editors decade asis. Hi-Torqu b ily a d a n o help you will work with achable, and ro p p a ry ve sentative to are vertising repre d a e u rq To iH ith publicity your d campaign w a r u yo t n e m s. We comple s and web site e n zi a g a m r u in all of o r life. n advertiser fo a s a u yo t n a w Magazines ative Media: re C ve ti va o 3) Inn ated on a can be re-cre ue’s and web sites basis. Hi-Torq ily a d a n ve e d monthly an ing to better stently chang si n o the c is t n te con products into ’ rs e is rt ve d a ur s are incorporate o i-Torque’s title H s. e g ka c a p ers editorial ut deliver read b r, e d a re e th written for uct. who buy prod hing we if there is anyt d n a r, a ye w lp you! It’s a ne d let us to he n a s, u t c ta n o can do, c

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S T on EikN cti T e A N B ss C6O DMirtotocWroheelsAction

ts g V t sin men i Dir /UT t 10 R V er re CA Adv equi AT 14 C R/ bsite cal R 18 i e UP W chan O 24 R G DES: Me A 28 I U D ME INCL 30

HIE TH

UE Q R TO

DIRT BIKE MAGAZINE

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Dirt Bike Magazine is on the leading edge of the off-road world explosion. The GNCC, WORCS, OMA, Desert and National Enduro market has experienced tremendous growth since the majority of the racers find the friendly atmosphere an easy segue into the dirt riding experience. And since the vast majority of today’s machines are rarely raced on a track, this exciting, “we-do-it” format has entire families participating in the sport. Ironically, this fits nicely into the Mission Statement of Dirt Bike. We’re riders, racers and tech heads. We live the sport, we go to the races, we play ride with the stars. This translates into a volcano of editorial that showcases not only the machines, but also how both the pro’s and our staff make them into better machines for the public. Our readers are devoting generous chunks of their spendable income on their machines, plus the parts, accessories and gear that’s critical in the whole off-road experience. Dirt Bike Magazine is the premiere publication for the dirt enthusiast. Because the book covers the gamete of the sport from woods racing, motocross, closedcourse off-road and of course the blossoming Dual Sport world, our reader isn’t shoe horned into a track only publication. For over 36 years Dirt Bike Magazine has offered high-end race tests, long term evaluations, large sections of hopups and technical features that our readers eat up. With Ron Lawson and Tom Webb on staff, the heritage and depth of their off-road savvy stems from the 11 ISDE events, GNCC Class wins, Baja races, National Enduro participation and their relationship with the cream of the dirt world. The list of Dirt Bike Test Editors has Pro motocrossers; elite off-roaders and bike building guru’s who not only maintain the integrity of the magazine, but also help showcase the product and gear that our readers demand. Dirt Bike magazine has proven that it is sought after by the actual riders who participate and the motorcycle companies and aftermarket that support it. If you have a product or service for moto, off-road, enduro, dez, dual-sport or hare scrambles, Dirt Bike remains your number-one and most cost effective choice.

QUICK FACTS: • TOTAL READERSHIP OF OVER 245,000 • 41.3% COMPETE IN SANCTIONED RACES • READERS SPEND OVER $25 MILLION ON RIDING APPARREL • READERS SPEND OVER $120 MILLION A YEAR ON PARTS & ACCESSORIES • 69.4% PURCHASED PARTS & ACCESSORIES FROM ADS IN DIRT BIKE 6 www.dir tbikemagazine.com

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PROFILE Average of 3 readers per copy Sex Male ...........................96.8% Female ..........................3.2% Age Under 12.......................3.5% 12-17 ..........................22.3% 18-24 ............................7.2% 25-34 ..........................10.5% 35-44 ..........................22.3% 45-54 ..........................24.7% 55+................................9.7% Are you married? Yes .............................53.2% No ...............................46.8% What is your total yearly household income? $150k+..........................8.9% $120k-$150k ................5.8% $90k-$120k ................18.1% $70k-$90k ..................12.8% $50k-$70k ..................17.0% $30k-$50k ..................18.4% Under $30k.................18.9% If you are over 18, what is your level of education? High school grad........40.0% Attending college .........6.9% College grad...............38.0% Other...........................15.1% 41.3% compete in sanctioned motorcycle races If yes, what class? Mini ...............................4.5% 80cc ..............................8.3% 125cc..........................12.1% 250cc..........................22.3% Open ...........................10.8% +25................................1.9% +30..............................16.6% +40..............................30.6% +50..............................14.0% What type of racing do you compete in? Arenacross....................5.1% Cross Country ............16.6% Desert .........................15.3% Enduro ........................32.5% Hare scrambles ..........43.3% Supermoto....................1.9% Hill Climbs ....................2.5% Motocross ..................39.5% Supercross ...................5.1% Other.............................6.4% How often do you compete per year? 50+ times......................5.0% 40-50 ............................3.1% 30-40 ............................3.1% 20-30 ............................9.3% 10-20 ..........................28.0% Less than 10 ..............51.6% 24.5% have someone else in their household that races How often do you ride? 3 or more/week ..........23.0% 2 times/week ..............15.9% Once a week ..............12.8% 2-3 time/month...........37.0% Once a month or less 11.4%

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How much of the maintenance/repair/hopups on your motorcycle is done by you? 100% ..........................34.8% 75-100%.....................28.5% 50-75%.......................17.3% 25-50%.........................9.6% Less than 25% .............9.8%

How many video games do you buy a year? 10+..............................15.7% 6-9...............................14.4% 3-5...............................24.9% 1-2...............................33.6% None ...........................21.0%

What brand of pickup do you own? Ford ............................29.1% Chevrolet ....................26.1% Dodge .........................14.3% Toyota .........................12.6% GMC .............................7.3% Nissan...........................3.1% Honda ...........................1.1% Mazda...........................1.1% Other.............................5.3%

How often do you buy dirt bike magazine? 1-4 issues .....................3.6% 5-8 issues ...................16.4% 9-12 issues .................13.8% Subscribe ...................66.1%

Do you plan to buy a new truck in the next 18 months? No ...............................82.2% Yes .............................17.8% What other vehicles do you own? Mountain bike.............45.8% SUV.............................32.6% Motorcycle trailer .......30.5% Street Motorcycle.......28.4% R/C Car.......................17.1% BMX bike ....................16.8% RV/camper..................16.1% Snowmobile..................8.4% Personal watercraft ......7.9% How do you transport your motorcycle? Pick up truck ..............63.9% Trailer ..........................46.1% Hitch type carrier..........7.4% What other sports/activites do you participate in? Camping .....................56.3% Fishing ........................43.4% Weight lifting...............38.9% Mountain biking..........36.8% Hunting .......................32.1% Street motorcycle riding........................29.7% Boating .......................26.8% Running ......................26.6% Snowboarding ............20.3% Snow skiing ................20.3% Truck offroading .........17.6% Road bicycle riding........................15.0% Do you own a video game system? Yes ..............................61.9% No ...............................38.1% What type do you own? Play Station 2 .............58.5% Use Computer............32.8% X-Box 360 ..................29.7% Nintendo Wii...............20.5% Play Station 3 .............11.8% Play Station 1 ...............9.6%

MOTORCYCLE OWNERSHIP

93.1% own a dirt/motocross bike How many bikes do you own? 1 ..................................36.0% 2 ..................................26.3% 3 ..................................16.8% 4+................................20.9% What brand is your newest bike? Honda .........................31.4% Yamaha.......................22.4% KTM ............................18.9% Kawasaki ....................11.4% Suzuki ...........................8.9% Husqvarna ....................1.9% Husaberg ......................1.1% Gas Gas........................0.5% ATK ...............................0.3% Other.............................3.2%

28.9% own an ATV MOTORCYCLE PURCHASE PLANS 46.3% plan to buy a new bike in the next 12 months What brand do you plan to buy? KTM ............................29.2% Honda .........................26.5% Yamaha.......................18.5% Kawasaki ....................11.6% Suzuki ...........................5.3% Falcon ...........................2.6% Gas Gas........................1.1% Husqvarna ....................1.1% Husaberg ......................0.5% Other.............................3.6% What size will it be? 50-60cc.........................2.8% 80-85cc.........................7.3% 125cc..........................15.8% 200-220cc ....................5.6% 250cc..........................23.2% 300-380cc ..................11.3% 400-490cc ..................24.3% 500-520cc ....................7.3% 600cc+..........................8.5% What year will it be? Brand new ..................58.3% Used ...........................19.4% Not sure ......................22.2% What type of engine? 2-stroke ......................33.3% 4-stroke ......................66.7%

What size is it? 50-60cc.........................1.8% 80-85cc.........................7.8% 125cc..........................16.4% 200-220cc ....................6.8% 250cc..........................30.9% 300-380cc ....................4.4% 400-490cc ..................23.6% 500-520cc ....................4.2% 600cc+..........................4.2%

What type will it be? Motocross ..................49.7% Enduro ........................28.3% Dual sport ...................15.5% Other.............................6.4%

What year is it? 2008............................11.6% 2007............................20.6% 2006............................18.5% 2005............................10.0% 2004..............................9.0% 2003..............................8.4% 2002 or earlier ............21.9%

10.9% plan to buy an ATV

What type of engine? 2-stroke ......................36.7% 4-stroke ......................63.3% What type is it? Motocross ..................46.1% Enduro ........................29.1% Dual Sport ..................12.3% Supermoto....................1.6% Other...........................10.9% Which of these factors influenced you most when you bought your dirt bike Previous brand exp. ................43.2% Mag test results..........33.8% Price............................24.3% Friend's recommend.............18.6% local Dealer support ....................14.1% Parent's recommend...............7.3% Dealership recommend...............6.2% Showroom avail............5.7% Factory race results ........................4.9% Factory cont program.....................2.4%

75.8% influence their friends on the bike they buy

PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DB ...................30.1% Catalogs .....................24.3% Bike shop ...................21.2% Editorial in DB.............19.9% Friends..........................9.7% Other mags...................5.2% Mail order from DB.......5.0% At competitions ............3.7% Other...........................15.2% Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Local dealer................36.9% On the internet ...........34.6% Mail order ...................24.1% Local accessories store.........................16.2% 69.4% have purchased products from ads in Dirt Bike Does your motorcycle dealers generally stock the products you want to buy? No ...............................51.6% Yes ..............................50.5%

How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+............................6.5% $400-$300 ....................9.5% $100-$200 ..................35.9% Less than $100...........48.1% 83% purchased an aftermarket 2-stroke pipe Brand purchased for your 2-stroke bike? FMF.............................57.4% Pro Circuit...................25.0% Big Gun.........................2.3% Bill's Pipes ....................1.9% Zip Ty ............................0.9% Other...........................10.6% 68% purchased a 4-stroke Exhaust pipe Brand purchased for your 4-stroke bike? FMF.............................37.8% Pro Circuit...................11.4% White Bros....................8.0% Yoshimura.....................5.0% Dr.D ...............................3.5% Akrapovic......................2.5% Two Brothers ................2.5% Leo Vince......................2.0% Jardine ..........................2.0% SuperTrapp...................2.0% HMF ..............................1.5% Arrow ............................1.0% Thumper Racing...........0.5% Other...........................20.4% 73% purchased a silencer Silencer purchased? FMF.............................48.0% Pro Circuit...................18.4% White Bros....................4.9% Yoshimura.....................3.7% Big Gun.........................2.9% Dr. D..............................2.5% SuperTrapp...................2.0% Arrow ............................1.2% HMF ..............................1.2% Two Brothers ................1.2% Jardine ..........................0.8% Leo Vince......................0.8% Other...........................12.3% Handlebar purchased? Renthal........................33.7% Pro Taper ....................33.4% Answer..........................3.7% Moose...........................2.6% 909 ................................2.3% Tag ................................2.3% Universal.......................1.7% Tusk...............................1.1% Acerbis..........................0.9% Sunline ..........................0.9% Fasst .............................0.6% O'Neal...........................0.6% Other...........................16.3% 80% purchased an aftermarket sproket Sprocket purchased? Renthal........................36.7% SideWinder .................14.0% Sunline ..........................7.3% Sunstar ........................7.0% Primary Drive................5.0% Moose...........................4.7% JT ..................................4.0% FMF/Cobalt ..................2.7% Answer..........................2.3% Tag ................................2.0% Sprocket Specialists ....1.7% AFAM ............................1.0% Other...........................12.0%

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DIRT BIKE MAGAZINE

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82% purchased an aftermarket chain Chain purchased? D.I.D............................29.3% Renthal........................21.4% Krause/SideWinder ....10.5% Regina...........................7.2% RK .................................6.3% Primary Drive................5.6% Tsubaki..........................3.0% EK .................................2.3% Sunline ..........................1.6% AFAM ............................0.7% KMC..............................0.3% Other...........................11.8% 48% purchased aftermarket levers Levers purchased? ASV .............................26.5% Sunline/ARC ...............13.8% MSR............................12.7% Motion Pro..................10.1% Work Connection .........7.4% Magura..........................6.3% Applied..........................2.6% Longhorn ......................1.1% Other...........................19.6% 40% purchased aftermarket triple clamps Triple clamp purchased? Applied Racing...........16.0% Renthal........................10.4% RG3...............................9.6% Pro Circuit.....................8.8% Scott's ..........................7.2% BRP...............................5.6% Tag ................................4.0% Universal.......................4.0% Other...........................34.4% Grips purchased? Renthal........................25.5% Scott ...........................23.7% Pro-Grip......................12.0% Pro Taper ....................10.1% 909 ................................3.2% Oury ..............................3.2% Smith.............................2.9% SixSixOne .....................2.1% O'Neal...........................1.6% Sunline ..........................1.1% Other...........................14.6% 86% purchased an aftermarket Air Filter Air filter purchased? Twin-Air.......................40.4% Uni-Filter .....................18.5% K&N.............................13.9% FMF...............................3.7% Ready Racing...............3.7% Acerbis..........................1.9% Filtron ............................1.5% PC Racing ...................1.5% Answer..........................1.2% DT1 ...............................0.3% WP ................................0.3% Other...........................13.0% What brand of replacement front tire do you use most often? Dunlop ........................35.8% Maxxis ........................17.7% Michelin ......................15.6% Bridgestone ..................7.5% Kenda ...........................6.7% Pirelli .............................4.0% Metzeler ........................3.8% Trelleborg ......................1.3% IRC ................................1.1%

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Cheng Shin...................0.5% Duro ..............................0.5% Other.............................5.4% What brand of replacement rear tire do you buy most often? Dunlop ........................32.4% Maxxis ........................21.0% Michelin ......................14.6% Bridgestone ..................9.0% Kenda ...........................6.6% Pirelli .............................3.2% Metzeler ........................2.9% IRC ................................1.6% Trelleborg ......................1.3% Cheng Shin...................1.1% Duro ..............................0.5% Rinaldi ...........................0.3% Other.............................5.3% How many tires do you purchase a year? 13+................................3.2% 9-12...............................4.6% 5-8...............................14.3% 2-4...............................40.8% Less than 2................37.0% 57% purchased aftermarket Brake Pads Brake pads purchased? EBC.............................55.5% DP/Dunlop ....................7.5% Braking..........................6.5% Moose...........................5.0% Tusk...............................5.0% Galfer ............................4.0% MSR..............................2.5% Answer..........................1.5% EPI.................................1.0% Ferodo ..........................1.0% Other...........................10.5% What brand of 2-stroke oil do you use? Maxima.......................12.5% Yamalube....................11.0% Castrol ........................10.7% Amsoil.........................10.3% Bel-Ray.......................10.3% Motul.............................8.2% Spectro .........................6.8% Motorex ........................5.7% Klotz..............................3.9% HP-2..............................2.1% Redline..........................1.8% Torco .............................1.8% PJ1................................1.4% Silkolene .......................0.7% CCI................................0.4% Other...........................12.5% What brand of 4-stroke oil do you use? Hondaline ...................17.9% Yamalube....................12.4% Castrol ........................11.2% Amsoil ...........................8.6% Motorex ........................7.2% Maxima .........................6.1% Motul.............................4.3% Mobil 1..........................3.5% Bel-Ray .........................3.2% Spectro .........................3.2% Kawasaki ......................2.3% Valvoline........................2.3% Pennzoil ........................2.0% Klotz..............................1.4% Torco .............................1.4% Redline..........................0.9% Silkolene .......................0.6% PJ1................................0.3% Other...........................11.2%

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What brand of gearbox oil do you use? Castrol ........................13.6% Bel-Ray.......................11.9% Yamalube....................10.5% HP-2..............................9.7% Motorex ........................8.5% Maxima .........................7.1% Spectro .........................4.5% Motul.............................4.0% Pennzoil ........................2.6% Redline..........................2.0% PJ1................................1.1% Silkolene .......................1.1% Other...........................23.3% What brand of chain lube do you use? Bel-Ray.......................23.3% Maxima.......................16.6% PJ1..............................12.6% Motorex ........................5.9% Silkolene .......................5.9% HP2 ...............................4.3% Castrol ..........................3.2% Motul.............................3.2% Spectro .........................2.1% Torco .............................1.6% Other...........................21.2% What brand of numbers do you use? Factory Effex ..............21.7% De-Cal Works .............15.0% N-Style........................14.0% Attack............................7.6% Dirt Digits ......................6.7% One ...............................4.1% Throttle Jockey.............1.6% Powersport Grafx.........1.0% Pros Choice..................0.3% Other...........................28.0% Bike graphics purchased? Factory Effex ..............17.1% Throttle Jockey...........12.9% N-Style..........................9.9% De-Cal Works ...............8.7% One ...............................5.4% Attack............................3.6% Stock/OEM ...................3.6% Honda/Yamaha of Troy............................3.3% Pro-Circuit ....................3.3% FMF...............................3.0% Powersport Primal ......1.2% Ten ................................0.3% Other...........................27.8% 86% purchased aftermarket reeds What brand did you buy? Boyesen......................45.4% Moto Tassinari ............23.5% Carbon Tech...............12.6% Other...........................18.5% 62% purchased an aftermarket piston Piston purchased? Wiseco........................75.1% Vertex............................4.8% CP .................................2.6% SRS...............................2.1% Nix.................................1.1% Namura .........................0.5% Other...........................13.8%

47.3% have their suspension modified 68.7% influence friends on hop-up parts they should buy RIDING GEAR Where do you purchase the majority of your riding gear? On the internet ...........30.5% Mail order ...................28.7% Local dealer................26.8% Local accessories store.........................21.8% 48% have you ever purchased riding gear from ads in Dirt Bike Does your motorcycle dealer generally stock the riding gear you want to buy? Yes ..............................50.3% No ...............................49.7% How much do you spend on riding gear and apparel during the year? $1500+..........................3.4% $1000-$1500 ................2.6% $800-$1000 ..................4.5% $600-$800 ....................8.5% $400-$600 ..................14.0% $250-$400 ..................23.3% $100-$250 ..................27.5% Less then $100...........16.1% What brand of helmet do you own? HJC.............................27.6% Arai..............................10.3% Bell ................................9.5% Fox ................................8.7% Thor...............................6.8% Fly .................................6.3% O'Neal...........................6.3% Shoei.............................6.1% Troy Lee ........................4.7% One Industries ..............4.5% MSR..............................3.2% KBC ..............................2.6% SixSixOne .....................2.1% Answer..........................1.8% Xtreme ..........................1.3% AXO...............................1.1% Other.............................9.2% What brand of goggles do you own? Scott ...........................39.7% Oakley.........................20.0% Smith ..........................15.8% Spy..............................10.3% Thor...............................5.3% Fox ................................5.0% Pro Grip ........................4.7% Dragon ..........................4.2% Answer..........................2.1% Utopia ...........................0.8% Other.............................5.3%

What brand of gloves do you own? Fox..............................24.5% Thor.............................21.6% MSR............................12.4% Answer........................10.8% O'Neal...........................7.9% Shift...............................6.8% Troy Lee ........................5.0% Fly .................................3.9% No Fear.........................3.7% AXO...............................3.2% Acerbis..........................2.6% Sinisalo .........................1.8% Sunline ..........................1.6% Pro Grip ........................1.3% SixSixOne .....................1.3% Four...............................1.1% Other.............................6.8% What brand of boots do you own? Alpinestars..................40.0% Fox..............................15.0% Thor...............................8.2% Sidi ................................7.6% Gaerne ..........................5.8% O'Neal...........................4.2% MSR..............................3.7% AXO...............................3.2% Fly .................................2.9% Hi-Point.........................2.6% Answer .........................2.4% SixSixOne .....................1.1% Other.............................6.1% What brand of riding pants do you own? Fox..............................25.0% Thor.............................23.4% MSR............................11.6% O'Neal.........................10.8% Moose.........................10.5% Shift...............................7.4% Answer..........................6.8% Troy Lee ........................5.8% No Fear.........................3.9% AXO...............................2.9% Arc.................................2.4% Alloy ..............................2.1% Acerbis..........................1.1% Four...............................0.5% Xtreme ..........................0.5% Azonic ...........................0.3% Other.............................6.3% What brand of jersey do you own? Thor.............................26.8% Fox..............................25.8% MSR............................11.6% O'Neal...........................9.7% Answer..........................7.4% Shift...............................6.6% Troy Lee ........................6.6% No Fear.........................4.2% AXO...............................2.6% Acerbis..........................2.4% Arc.................................2.1% Alloy ..............................1.8% Xtreme ..........................0.5% Other...........................11.6%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page $5495 $5345 $5095 $4840 2/3 ...........................................4400 ................4275 ................4075 ..................3875 1/2 ...........................................3475 ................3370 ................3215 ..................3055 1/3 ...........................................2480 ................2405 ................2290 ..................2185 1/4 ...........................................1930 ................1870 ................1785 ..................1695 1/6 ...........................................1375 ................1345 ................1270 ..................1195

BLACK & WHITE

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www.dir tbikemagazine.com 9

MOTOCROSS ACTION MAGAZINE

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If the 2009 season will be remembered for anything it will be for the wave of new technology that has arrived at local race tracks in force. From electric start to fuel injection, today's motocross bikes are brimming with innovative performance features that our forebears back at the Trans-Am could hardly have imagined possible. And that's where Motocross Action comes in. For over thirty years MXA has led the way in reporting on all the latest in technical trends. From our exclusive tests of factory bikes to first tests of production bikes, Motocross Action has dedicated itself to providing racers with the credible information they need to make the right choice in new equipment. Over 65 percent of our readers race on a frequent basis. What does that mean to you? It means that you can rely on MXA to deliver informed customers looking for the latest in motocross products. In fact, last year Motorcycle Industry Magazine’s Annual Industry Research Study found that Motocross Action was rated #1 among retailers when asked which consumer magazine drove the most riders to their store. Motocross racers know that they can depend on MXA for the facts about new products because not a weekend goes by that MXA isn't out at the races testing the latest products. And when we're not racing ourselves, we're at the races chasing all the latest trends plus interviews with all the top riders. Motocross Action remains the one "must buy" accessory for every racer who is serious about winning.

QUICK FACTS: • TOTAL READERSHIP OF OVER 250,000 • 64% COMPETE IN SANCTIONED RACES • READERS OWN AN AVERAGE OF 2 MOTOCROSS BIKES • READERS SPEND OVER $145 MILLION A YEAR ON PARTS & ACCESSORIES • 77% PURCHASED PARTS & ACCESSORIES FROM ADS IN MOTOCROSS ACTION 10 www.motocrossactionmag.com

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PROFILE Gender Male ............................97.6% Female ..........................2.4% Age 12 & under....................3.6% 13-17 ..........................21.9% 18-24 ............................8.0% 25-34 ..........................17.3% 35-44 ..........................26.3% 45-54 ..........................15.7% 50+................................7.2% 46.3% are married What is your total yearly household income? $150k+..........................5.2% $120k-$150k ................8.5% $90k-$120k ................15.1% $70k-$90k ..................19.2% $50k-$70k ..................18.4% $30k-$50k ..................17.3% Under $30k.................16.2% If you are over 18, what is your level of education? High school grad........42.5% Attending college .......13.4% Collage grad...............28.4% Other...........................15.7% 64% compete in sanctioned motorcycle races If yes, what class? Mini ...............................3.5% 80cc ..............................6.0% 125cc..........................10.2% 250cc..........................22.5% 450cc..........................13.7% +25................................3.9% +30..............................14.4% +40..............................16.2% +50................................8.5% pro.................................1.1% What type of racing do you compete in? Motocross ..................95.6% Cross country.............16.0% Desert ...........................8.3% Supercross ...................7.3% Arenacross....................4.9% Supermoto....................1.9% Other...........................27.7% How often do you compete per year? 50+ times......................1.8% 40-50 times ..................2.5% 30-40 times ..................3.3% 20-30 times ................14.2% 10-20 times ................30.5% Less than 10...............47.6% 22.7% have another family member that races How often do you ride? 3 or more/week ..........22.1% 2 times/week ..............24.5% Once a week ..............24.5% 2-3 times/month.........20.8% Once a month or less ..8.0% How much of the maintenance/repairs/hopups on your motorcycle is done by you? 100% ..........................36.6% 75-100%.....................32.9% 50-75%.......................16.4% 25-50%.........................5.8% Less than 25% .............8.2%

10/2/08

What brand of pickup do you own? Ford ............................31.3% Chevrolet ....................25.8% Dodge .........................13.6% Toyota .........................11.6% GMC .............................7.2% Nissan...........................5.5% Honda ...........................0.6% Other.............................4.4% 17.4% plan to buy a new truck in the next 18 months What other vehicles do you own? Mountain bike.............47.1% Motorcycle trailer .......33.9% SUV.............................26.3% BMX bike ....................25.0% R/C Car.......................19.2% RV/Camper.................17.1% Road bicycle...............16.1% Snowmobile..................9.2% Personal watercraft ......8.9% How do you transport your motorcycle? Pick up truck ..............68.7% Trailer ..........................36.8% Hitch type carrier..........7.4% Van ................................5.0% What other sports/activites do you participate in? Camping .....................46.3% Fishing ........................45.0% Weight lifting...............37.1% Hunting .......................32.9% Mountain biking..........32.4% Boating .......................27.6% Running ......................23.9% Snowboarding ............22.6% Street motorcycle riding........................22.4% Truck off roading ........17.4% Snow skiiing ...............14.5% road bicycle riding......13.9% 70.7% own a video game system What type do you own? Playstation 2...............39.2% Use computer.............24.5% 360 X Box ..................18.2% Nintendo Wii...............12.1% Playstation 1...............10.5% X-Box..........................10.0% playstation 3 .................6.3% How many video games do you buy a year? 10+................................7.2% 6-9...............................10.3% 3-5...............................31.6% 1-2...............................50.9% How many hours per week are you on the internet? 1-5...............................65.4% 5-10 ............................24.0% 10-20 ............................7.1% 20+................................3.5% Where do you get your race coverage? monthly magazine......62.1% TV................................54.7% internet........................43.9% MOTORCYCLE OWNERSHIP 4 readers per copy

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How often do you buy motocross action magazine? 1-4 issues .....................8.4% 5-8 issues ...................12.8% 9-12 issues .................19.6% Subscribe ...................59.3% How many people besides yourself look through your copy of motocross action? 1 ..................................33.0% 2 ..................................30.3% 3 ..................................19.8% 4 ....................................4.2% 5+................................12.7% 93% own a dirt/motocross bike How many bikes do you own? 1 ..................................29.3% 2 ..................................33.4% 3 ..................................17.9% 4+................................19.3% What brand is you newest bike? Honda .........................32.6% Yamaha.......................28.5% Kawasaki ....................13.5% Suzuki .........................10.9% KTM ..............................9.4% Husqvarna ....................1.3% ATK ...............................0.5% BMW.............................0.5% Husaberg ......................0.3% Other.............................2.5% What size is it? 50cc-60cc.....................3.1% 80cc-85cc.....................7.9% 125cc..........................13.3% 200cc-220cc ................4.1% 250cc..........................36.3% 300cc-380cc ................3.3% 400cc-490cc ..............27.9% 500cc-520cc ................1.3% 600cc+..........................2.8% What year is it? 2008............................15.7% 2007............................16.8% 2006............................18.1% 2005............................15.4% 2004..............................8.1% 2003..............................4.9% 2002 or earlier ............21.1% How many strokes? 2-stroke ......................32.4% 4-stroke ......................67.6% What type is it? Motocross ..................72.8% Enduro ........................13.5% Dual Sport ....................5.5% Supermoto....................0.3% Other.............................7.9% Which of these factors influenced you most when you bought your dirt bike? Previous exp...............43.7% Magazine tests ...........30.5% Price............................26.1% Friend's recommend.............14.5% Dealer support............12.1% Parent's recommend...............5.8% Showroom avail............5.5% Factory cont program.....................5.3% Dealership recommend...............4.2% Factory race results .....2.9%

32.7% own an ATV MOTORCYCLE PURCHASE PLANS Do you plan to buy a new bike in the next 12 months? Yes ..............................36.3% Maybe.........................25.2% What brand do you plan to buy? Honda .........................25.9% Yamaha.......................23.4% KTM ............................15.8% Kawasaki ....................12.6% Suzuki .........................12.6% Falcon ...........................2.9% Husqvarna ....................2.2% Husaberg ......................0.4% Other.............................4.3%

64.8% have purchased products from ads in Motocross Action Does your motorcycle dealer stock the products you want to buy? No ...............................53.1% Yes ..............................46.9% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $400+............................2.4% $300-$500 ....................4.9% $200-$300 ..................10.3% $100-$200 ..................38.3% Less than $100...........44.0% 84% purchased a two-stroke pipe

What size will it be? 50-60cc.........................2.2% 80-85cc.........................6.4% 125cc..........................16.1% 200-220cc ....................1.1% 250cc..........................34.5% 300-380cc ....................2.6% 400-490cc ..................30.0% 500-520cc ....................3.4% 600cc+..........................3.7%

Exhaust pipe purchased for your 2-stroke bike? FMF.............................47.3% Pro Circuit...................39.7% DG.................................2.9% Bill's Pipes ....................2.1% R&D...............................0.4% Other.............................7.5%

What year will it be? Brand new ..................54.2% Used ...........................21.1% Not sure ......................24.7%

Exhaust pipe purchased for your 4-stroke bike? FMF.............................26.7% Pro Circuit...................19.5% Dr. D............................12.3% White Bros....................9.3% Yoshimura.....................6.8% Big Gun.........................3.4% Super Trapp..................3.0% CHM..............................2.1% Leo Vince......................1.7% Akrapovic......................0.8% Arrow ............................0.8% Thumper Racing...........0.4% Two Brothers ................0.4% Other...........................12.3%

How many strokes? 4-stroke ......................73.9% 2-stroke ......................26.1% What type will it be? Motocross ..................74.9% Enduro ........................13.5% Dual Sport ....................5.4% Other.............................6.2% 74.5% influence their friend's on what they should buy 16.7% plan to buy an ATV PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in MXA.................31.8% Editorial in MXA..........30.5% Catalogs .....................28.4% Bike shops..................17.1% Friends........................16.3% Other...........................11.1% At competitions ............2.4% Other magazines ..........0.3% Where do you purchase the majority of replacement parts, hop-up parts and accessories? On the internet ...........37.6% Local motorcycle dealer.......................28.9% Local accessory store.........................19.7% Catalog .......................19.5% Mail order......................9.5%

74% purchased a 4-stroke pipe

80% purchased a silencer Silencer purchased? FMF.............................41.1% Pro Circuit...................29.1% Dr. D..............................7.8% White Bros....................3.9% SuperTrapp...................2.5% applied racing...............1.4% DG.................................1.1% Jardine ..........................1.1% Arrow ............................0.7% LRD...............................0.7% Leo Vince......................0.4% Other...........................10.3% 87% purchased aftermarket handlebars Handlebar purchased? Pro Taper ....................39.4% Renthal........................38.4% Tag ................................3.5% 909 ................................2.5% Moose...........................2.2% Answer..........................1.9% Tusk...............................1.9% Pro Sport ......................1.6% Sunline ..........................1.3% Fasst .............................1.0% applied racing...............0.6% Longhorn ......................0.6% O'Neal...........................0.3% Other.............................4.8%

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82% purchased aftermarket Sprokets Sprocket purchased? Renthal........................47.2% Sunstar .......................11.5% SideWinder ...................5.9% Tag ................................5.6% Vortex............................4.3% Primary Drive................3.3% Sprocket Specialists ....3.0% Sunline ..........................2.6% Moose...........................2.3% JT ..................................1.6% Magnum .......................1.0% Answer..........................0.7% P.B.I. ..............................0.7% AFAM ............................0.3% Other...........................10.2% 83% purchased aftermarket chain Chain purchased? D.I.D............................33.1% Renthal........................30.6% RK .................................8.8% Primary Drive................4.1% Regina...........................3.4% Tsubaki..........................3.4% EK .................................3.1% Krause/SideWinder ......2.8% Sunline ..........................1.9% AFAM ............................0.9% KMC..............................0.3% Other.............................7.5% 64% purchased aftermarket levers Levers purchased? ASV .............................30.2% Sunliner/ARC..............15.5% MSR............................15.1% Works Connection......11.2% Motion Pro....................9.1% Applied Racing.............3.9% Magura..........................2.2% Longhorn ......................0.9% Other...........................12.1% 44% purchased aftermarket triple clamps Triple clamp purchased? Pro Circuit...................28.9% Applied Racing...........28.2% RG3...............................9.9% Ride Engineering ..........4.9% Longhorn ......................3.5% Tag ................................3.5% Scott's .........................2.8% Universal.......................2.1% BRP...............................1.4% Sunline ..........................0.7% Tru Tech ........................0.7% Other...........................13.4% 91% purchased aftermarket grips Grips purchased? Renthal........................40.7% Scott's .......................17.7% Pro-Grip......................14.3% Pro Taper ....................10.7% Oury ..............................3.1% 909 ................................2.5% O'Neal...........................1.4% ODI................................1.1% SixSixOne .....................1.1% Sunline ..........................0.8% Smith.............................0.8% Other.............................5.6% 86% purchased an aftermarket air filter Air filter purchased? Twin-Air.......................48.3% Uni-Filter .....................18.6%

10/2/08

K&N.............................12.9% Ready Racing...............9.3% FMF...............................0.9% Answer..........................0.3% PC .................................0.3% Other.............................9.3% What brand of replacement front tire do you use most often? Dunlop ........................45.5% Maxxis ........................17.5% Michelin ......................13.8% Bridgestone ................10.8% Kenda ...........................6.1% Pirelli .............................3.2% Cheng Shin...................1.1% IRC ................................0.3% Other.............................1.9% What brand of replacement rear tire do you use most often? Dunlop ........................41.1% Maxxis ........................20.4% Michelin ......................15.1% Bridgestone ..................9.3% Kenda ...........................7.4% Pirelli .............................3.4% Cheng Shin...................0.5% IRC ................................0.5% Other.............................2.1% How many tires do you purchase a year? 20+................................1.4% 15-20 ............................1.7% 10-15 ............................5.0% 5-10 ............................22.0% Less than 5.................70.0% 62% purchased aftermarket brake pads Brake pads purchased? EBC.............................53.0% Braking .......................14.0% Moose...........................4.7% MSR..............................4.7% Tusk...............................4.2% DP/Dunlop ....................3.8% Moto-Master.................2.5% Answer..........................2.1% Ferodo ..........................2.1% SBS...............................1.7% Galfer ............................1.3% Other.............................5.9% What brand of 2-stroke oil do you use? Maxima.......................20.8% Yamalube....................11.8% Bel-Ray.......................10.9% Amsoil ...........................6.4% Motul.............................6.4% Castrol ..........................6.1% Motorex ........................6.1% HP-2..............................5.8% Spectro .........................4.8% Klotz..............................3.2% Redline..........................2.9% Silkolene .......................2.6% Torco .............................1.0% PJI.................................0.6% Other...........................10.9% What brand of 4-stroke oil do you use? Hondaline ...................20.6% Maxima .......................12.8% Yamalube....................11.9% Amsoil ...........................7.0% Castrol ..........................6.7% Bel-Ray .........................5.2% Motul.............................5.2% Spectro .........................4.1% Valvoline........................3.8% Motorex ........................3.5% Mobil 1..........................2.9% Kawasaki ......................2.6% Silkolene .......................2.0% Torco .............................1.4% Pennzoil ........................1.2% Redline..........................1.2%

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Quaker State ................0.9% PJI.................................0.3% Other.............................7.0% What brand of gearbox oil do you use? Maxima.......................17.3% Bel-Ray.......................14.0% Yamalube....................11.3% HP-2..............................8.1% Castrol ..........................6.7% Motorex ........................6.5% Motul.............................6.2% Spectro .........................4.6% Pennzoil ........................3.0% Silkolene .......................2.2% Torco .............................2.2% Redline..........................1.9% PJI.................................0.3% Other...........................15.9% What brand of chain lube do you use? Maxima.......................29.2% Bel-Ray.......................28.3% PJI...............................14.3% Motul.............................8.1% Silkolene .......................6.8% Sidewinder....................4.3% Spectro .........................3.7% HP-2..............................3.4% torco..............................1.9% Other...........................19.6% What brand of numbers do you use? De-Cal Works .............22.9% Factory Effex ..............16.4% N-Style........................15.9% One ...............................6.5% Dirt Digits ......................4.5% Attack............................4.0% Throttle Jockey.............2.0% Pros Choice..................0.6% Other...........................27.2% 77% purchased aftermarket graphics Bike graphics purchased? Factory Effex ..............21.9% De-Cal Works .............16.3% One .............................15.6% N-Style........................14.6% Pro Circuit.....................5.3% Honda/Yamaha of Troy........................3.3% Throttle jockey..............2.3% FMF...............................2.0% Other...........................18.6% 67% purchased aftermarket reeds Reeds purchased? Boyesen......................51.7% Moto Tassinari ............23.2% Carbon Tech .................6.3% Other...........................18.8% 56% have modified suspension 52.2% have modified engines 66.3% influence their friends on what hop-up parts they should buy RIDING GEAR Where do you purchase the majority of your riding gear? Mail order ...................30.0% Local motorcycle dealer.......................32.9% Local accessory store.........................16.8% On the internet ...........34.7%

45.8% have purchased riding gear from ads in Motocross Action Does your motorcycle dealer stock the riding gear you want to buy? Yes ..............................55.7% No ...............................44.3% How much do you spend on riding gear and accessories during the year? $1500+..........................1.9% $1000-$1500 ................2.4% $800-$1000 ..................2.7% $600-$800 ....................5.8% $400-$600 ..................13.3% $250-$400 ..................29.2% $100-$250 ..................34.2% Less than $100...........10.6% What brand of helmet do you own? Fox..............................19.5% HJC.............................18.9% Bell ..............................10.0% Thor.............................10.0% Shoei.............................9.2% Arai................................8.2% One Industries ..............7.6% Troy Lee ........................7.4% O'Neal...........................6.3% Fly .................................3.4% M2R ..............................3.2% SixSixOne .....................2.9% KBC ..............................2.4% MSR..............................2.4% Answer..........................1.6% AXO...............................1.6% Suomy...........................0.5% Xtreme ..........................0.5% Other.............................9.7% What brand of goggles do you own? Scott ...........................49.7% Oakley.........................21.6% Spy..............................16.8% Smith ..........................13.2% Thor...............................6.3% Fox ................................5.3% Dragon ..........................4.5% Pro Grip ........................3.2% Answer .........................1.1% Arc.................................0.3% Blur................................0.3% Other.............................4.7% What brand of gloves do you own? Fox..............................41.6% Thor.............................20.0% Answer..........................7.6% MSR..............................7.6% O'Neal...........................7.6% No Fear.........................6.3% Shift...............................6.3% Troy Lee ........................6.1% AXO...............................5.3% Fly .................................5.3% Alloy ..............................3.2% SixSixOne .....................1.6% Four...............................1.1% Arc.................................0.8% Ocelot ...........................0.5% Pro Grip ........................0.3% Xtreme ..........................0.3% Other.............................6.8% What brand of boots do you own? Alpinestars..................42.9% Fox..............................19.5%

Thor...............................9.2% Gaerne ..........................7.9% O'Neal...........................5.5% AXO...............................5.3% Fly .................................3.4% Berik..............................2.6% Sidi ................................2.6% Answer..........................2.1% MSR..............................1.8% SixSixOne .....................1.3% Hi-Point.........................1.1% Arc.................................0.5% Ocelot ...........................0.3% TCX ...............................0.3% Other.............................5.8% What brand of jersey do you own? Fox..............................31.6% Thor.............................23.9% MSR............................10.5% No Fear.........................9.2% Answer..........................8.2% O'Neal...........................8.2% Moose...........................6.8% Troy Lee ........................6.6% Shift...............................5.8% Fly .................................5.3% AXO...............................4.5% Alloy ..............................3.2% Arc.................................1.3% SoCal ............................0.8% Ocelot ...........................0.5% Xtreme ..........................0.5% Acerbis..........................0.3% Azonic ...........................0.3% Other.............................6.3% What brand of riding pants do you own? Fox..............................30.8% Thor.............................23.4% MSR............................10.8% No Fear.......................10.0% O'Neal...........................8.4% AXO...............................8.2% Answer..........................6.8% Troy Lee ........................6.8% Shift...............................6.3% Moose...........................5.5% Fly .................................5.0% Alloy ..............................3.2% Acerbis..........................2.6% Arc.................................1.3% So Cal ...........................0.8% Ocelot ...........................0.5% Azonic ...........................0.3% Xtreme ..........................0.3% Other.............................4.2% What brand of chest protector do you wear? Fox..............................30.5% Thor.............................21.3% EVS ...............................7.4% Shift...............................5.0% No Fear.........................3.7% Other.............................3.7% HRP ..............................3.4% MSR..............................3.4% O'Neal...........................3.4% Answer..........................3.2% Troy Lee ........................3.2% SixSixOne .....................2.9% Acerbis..........................2.1% AXO...............................1.8% Fly .................................1.6% Sinisalo .........................0.5% Pro Grip ........................0.3% None .............................8.2%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page...................................$5825 ..............$5700 ............. $5275..............$5175 2/3 ...........................................4675 ................4560 ................4210................4150 1/2 ...........................................3670 ................3590 ................3320................3250 1/3 ...........................................2620 ................2560 ................2370................2330 1/4 ...........................................2050 ................1990 ................1848................1800 1/6 ...........................................1450 ................1425 ................1325................1290

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1 Page...................................$9790 ..............$9300 ..............$8810..............$8290 2/3 ...........................................8030 ................7630 ................7220................6820 1/2 ...........................................7440 ................7070 ................6690................6290 1/3 ...........................................6270 ................5950 ................5640................5330

FOUR-COLOR

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

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MAIL ORDER ADVERTISING RATES 1 Page...................................$4090 ...............$3870 ..............$3670 ..............$3460 2/3............................................3070 .................2900 ................2750 ................2590 1/2............................................2540 .................2400 ................2270 ................2150 1/3............................................1710 .................1630 ................1530 ................1450 1/4............................................1390 .................1320 ................1260 ................1180 1/6............................................1020 ...................970 ..................910 ..................860 BLACK & ONE COLOR 1 Page...................................$5230 ...............$4930 ..............$4720 ..............$4330 2/3............................................4460 .................4200 ................4010 ................3680 1/2............................................3760 .................3550 ................3400 ................3110 1/3............................................2930 .................2780 ................2660 ................2430 FOUR-COLOR 1 Page...................................$7480 ...............$7110 ..............$6740 ..............$6170 2/3............................................6650 .................6330 ................6000 ................5500 1/2............................................5990 .................5690 ................5390 ................4930 1/3............................................5170 .................4910 ................4660 ................4260

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January 2009...........................10/16/08..................10/23/08..................12/11/08 February 2009 .........................11/14/08..................11/21/08....................1/15/09 March 2009 ..............................12/16/08..................12/23/08....................2/12/09 April 2009 ..................................1/19/09....................1/26/09....................3/12/09 May 2009....................................2/17/09....................2/24/09....................4/16/09 June 2009 ..................................3/18/09....................3/25/09....................5/14/09 July 2009 ...................................4/16/09....................4/23/09....................6/11/09 August 2009 ..............................5/15/09....................5/22/09....................7/09/09

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COVER DATE

www.motocrossactionmag.com 13

DIRT WHEELS MAGAZINE

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Dirt Wheels has been the most profitable choice for Advertisers in the ATV Market for over 30 years! Since 1980 Dirt Wheels has been the authority that ATV riders turn to for information on every segment of the sport. Dirt Wheels has enormous reader credibility and involvement, with average monthly paid circulation of 126,066, that twice the circulation of its closest paid competitor. Dirt Wheels readers spend more time with the magazine, have higher magazine pass along rates, hold onto issues longer, and buy more products from it’s advertisers than any other title in the industry. Dirt Wheels is truly the only “must buy” in the sport!

QUICK FACTS: • TOTAL READERS OF OVER 400,000+ • 99% OWN AN ATV • AVERAGE OF 2 ATV’S PER HOUSEHOLD • 42% WILL BUY A NEW ATV THIS YEAR 14 www.dir twheelsmag.com

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PROFILE

99% own an ATV?

What is your gender? Male ............................93% Female ..........................7%

How many ATV's do you own? 1 ..................................34% 2 ..................................30% 3 ..................................21% 4+................................16%

How old are you? Under 12.......................1% 12-15...........................12% 16-20...........................12% 21-24.............................9% 25-29...........................13% 30-39...........................29% 40-49...........................15% 50+................................8% 45% are married What is your total yearly household income? Under $30k.................21% $30k-$50k...................29% $50k-$70k...................21% $70k-$90k...................14% $90k-$120k...................6% $120k-$150k ................4% $150k+..........................4% If you are over 18, what is you level of education? High school grad........61% Attending college .........6% College grad ...............16% Other...........................17% What other sports/activities do you participate in? Camping .....................61% Fishing ........................55% Hunting .......................46% Truck off roading ........32% Boating .......................32% Off-road Moto riding ..27% Mountain biking..........18% Snowboarding ............16% Running ......................15% personal watercraft ....11% Snow skiing ..................9% 77% own a video game system How many video games do you purchase a year? Playstatio 1 or 2 .........52% Use computer.............20% X Box 360...................16% Nintendo Wii ...............15% X Box .........................14% Other...........................13% Palystation 3...............10% Dreamcast ....................2% VEHICLE OWNERSHIP How many people besides yourself look through your copy of Dirt Wheels? 1 ..................................20% 2 ..................................25% 3 ..................................24% 4 ..................................15% 5 ....................................6% 6+................................10%

What year is your newest ATV? 2008............................12% 2007............................23% 2006............................20% 2005............................15% 2004............................11% 2003 ..............................5% 2002 or earlier ............13% What brand is your newest ATV owned? Yamaha.......................32% Honda .........................24% Suzuki .........................15% Polaris .........................14% Kawasaki ......................8% Can-Am ........................5% Arctic Cat......................2% KTM ..............................1% Xtreme...........................1% Other .............................3% What type is your newest ATV? Sport 2-wheel.............57% Utility 4x4....................22% Sport 4x4 ......................8% Youth.............................5% Utility 2-wheel...............4% Side by Side .................2% Entry level .....................2% What engine type is your newest ATV? 2-stroke.......................10% 4-stroke.......................90% What size is your newest ATV? 50-70cc.........................2% 80-90cc.........................4% 125-199cc ....................2% 200-299cc ..................10% 300-399cc ..................14% 400-499cc ..................40% 500-599cc ..................10% 600cc ............................6% 700cc +.......................16% Which of these factors influenced you most when you bought your ATV? Mag test results..........48% Previous brand exp. ...41% Price............................32% Friend's recommend..27% Local dealer support ..19% Factory race team results ......................13% Showroom availability................12% Dealer recommend.......8% Parent's recommend....6% Factory cont. program.....................4%

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81% inlfuence their friends on what ATV they should buy 42% plan to buy an ATV in the next 12 months Which brand do you plan to buy? Honda .........................24% Suzuki .........................19% Yamaha.......................17% Polaris ...........................8% KTM ..............................7% Can-Am ........................6% Kawasaki ......................5% Xtreme .........................2% Bombardier...................1% Apex..............................1% Arctic Cat......................1% Undecided ....................9% What type of ATV will you buy? Sport 2-wheel.............55% Utility 4x4....................18% Sport 4x4....................10% Side by Side .................8% Utility 2 wheel ...............4% Youth.............................3% Entry level .....................2% What type engine will it have? 2-stroke.........................6% 4-stroke.......................81% Undecided ..................13% What size will you buy? 50-70cc.........................0% 80-90cc.........................2% 125-199cc ....................2% 200-299cc ....................8% 300-399cc ....................6% 400-499cc ..................38% 500-599cc ....................9% 600-700cc ..................10% 700cc +.......................17% Undecided ....................7% How do you use your ATV(s)? Off-road fun riding......86% Racing.........................35% Hunt/fish/camp...........27% Farm vehicle ...............12% In what type of terrain do you ride on? Trails/forests ...............78% Mud/swamp ...............41% Farmland.....................40% Snow/ice.....................38% Sand dunes ................37% Desert .........................20% How many of your family members also ride? 1 ..................................21% 2 ..................................22% 3 ..................................18% 4+................................30% None .............................9% 22% compete in organized races

What type of racing do you compete in? Motocross...................33% Cross Country/Hare scrambles ...................21% Sand drags .................15% Mud bogs ...................12% Flattrack ........................6% ATV pulls .......................6% Ice racing ......................4% Desert/Baja...................3% 82% own a pickup truck What brand of pickup do you own? Chevrolet ....................32% Ford.............................32% Dodge .........................15% Toyota ...........................9% GMC .............................5% Nissan ...........................3% Mazda ...........................2% Other .............................3% What other vehicles do you own? Car ..............................50% SUV.............................37% Mountain bike.............29% Motorcycle trailer........24% Off road motorcycle ...16% Travel trailer ................16% BMX bike ....................15% Street Motorcycle.......15% R/C Car.......................15% RV/Camper.................12% Snowmobile................12% Personal watercraft ......8% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW...................61% Catalogs .....................38% Internet........................38% Friends ........................17% Bike shop....................15% Editorial in DW............15% Other magazines ..........6% At competitions ............2% Other ............................6% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes ..............................46% No ...............................54% On an average, how much do you spend on parts and accessories for your ATV each month? $400+............................7% $300-$400 ....................8% $100-$200 ..................29% Less than $100...........56% 66% have you ever purchased products from ads in Dirt Wheels

57% have purchased new exhaust pipes If yes, what brand did you buy? FMF.............................19% HMF ............................12% Yoshimura .....................9% Big Gun.........................6% White Bros ....................6% Pro Circuit.....................5% LRD ...............................5% Toomey .........................4% DG.................................3% Dr. D ..............................3% Alba...............................2% Curtis Sparks................2% Cobra ............................2% DMC..............................2% Paul Turner....................2% Trinity.............................2% Two Brothers ................2% SuperTrapp ...................1% Aaen..............................1% CT .................................1% Eddie Sanders ..............1% Hot Seat........................1% Other ...........................10% 32% have purchased an exhaust silencer If yes, what brand did you buy? FMF.............................23% HMF ............................13% White Bros ....................8% Yoshimura .....................8% LRD ...............................6% Toomey .........................5% Pro Circuit.....................4% Big Gun.........................3% DMC..............................2% Cobra ............................2% CT .................................2% Dr. D ..............................2% SuperTrapp ...................2% Two Brothers ................2% DG.................................1% Paul Turner....................1% Aaen..............................1% Alba...............................1% Pro Aluminum...............1% Other ...........................10% 45% have purchased handlebars If yes, what brand did you buy? Renthal........................30% Answer/Pro Taper.......26% Tag ..............................12% Fasst .............................7% Fly .................................6% Tusk...............................2% 909 ................................2% O'Neal ...........................2% DG.................................2% Sunline ..........................1% Other ...........................10% 46% have purchased sprockets

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DIRT WHEELS MAGAZINE

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If yes, what brand did you buy? Renthal........................37% SideWinder .................15% Primary Drive ..............12% Sunstar .......................12% Sunline ..........................4% Tag ................................3% 909 ................................3% Afam..............................1% Vortex............................1% Other...........................11% 48% have purchased a chain If yes, what brand did you buy? D.I.D ............................29% Renthal........................29% SideWinder ...................9% RK .................................9% Primary Drive ................7% Regina...........................3% EK .................................3% Sunline ..........................2% Tsubaki..........................2% KMC..............................1% Other .............................7% 66% have purchased aftermarket grips If yes, what brand did you buy? Pro-Grip ......................21% Scott ...........................20% Renthal........................17% Oury ..............................6% O'Neal ...........................5% Smith.............................5% Answer..........................4% 909 ................................3% ODI................................1% Other...........................19% 74% have purchased an air filter? If yes, what brand did you buy? K&N.............................62% Uni-Filter .....................13% Twin-Air .......................10% NoToil ............................2% DTI.................................1% Other...........................11% 65% have purchased front tires If yes what brand did you buy? ITP...............................34% Maxxis ........................27% Kenda............................7% Dunlop ..........................4% Carlisle ..........................4% SkatTrak .......................3% Sand Tires Unltd...........2% Goodyear......................2% AMS ..............................2% Greenball ......................2% Ohtsu ............................2% Bridgestone ..................1%

10/2/08

Pirelli..............................1% Other .............................9% 75% have purchased rear tires If yes, what brand did you buy? ITP...............................34% Maxxis ........................25% Kenda............................7% Carlisle ..........................5% Skat Trak.......................4% Dunlop ..........................3% Goodyear......................2% AMS ..............................2% Sand Tires Unltd...........2% Greenball ......................2% Ohtsu ............................1% Bridgestone ..................1% Cheng Shin...................1% Duro Tire .......................1% Other ...........................11% 55% have purchased aftermarket wheels If yes, what brand? ITP...............................49% Douglas.......................31% Hiper .............................6% OMF ..............................2% Vision Wheel .................2% AMS ..............................1% Motosport Alloy ............1% Super Grip ....................1% R.I.S. Design.................1% High Lifter .....................1% Other .............................5% 55% have purchased brake pads If yes, what brand? EBC.............................44% Galfer ............................8% Tusk...............................8% Moose...........................7% DP/Dunlop ....................5% EPI.................................5% Streamline.....................5% Vesrah ...........................3% Braking..........................3% Carbon Loraine.............2% SBS...............................1% Other .............................8% 49% have purchased nerf bars? If yes, what brad? Pro Amor ....................23% DG...............................22% AC ...............................12% Tusk...............................8% IMS/Roll Design............5% Pro Aluminum...............3% Answer..........................2% Other ...........................26% What brand of 4-stroke oil do you use? Yamalube....................18% Hondaline ...................15% AMSOIL ......................12%

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Castrol...........................8% Valvoline........................6% Maxima .........................5% Bel-Ray .........................5% Mobil 1..........................5% Kawasaki ......................3% Pennzoil ........................3% Motorex.........................2% Spectro .........................2% Motul.............................2% Panolin ..........................1% Silkolene .......................1% Quaker State ................1% Other ...........................13% What brand of 2-stroke oil do you use? Yamalube....................20% AMSOIL ......................13% Bel-Ray .........................9% Maxima .........................6% Pennzoil ........................6% Castrol...........................6% Hondaline......................6% Spectro .........................6% Motul.............................4% Kawasaki ......................2% Valvoline........................2% PJ1................................1% Other ...........................18% What brand of gearbox oil do you use? Yamalube....................18% AMSOIL ......................11% Castrol ........................10% Bel-Ray .........................9% HP-2..............................6% Mobil 1..........................4% Maxima .........................4% Pennzoil ........................3% Motul.............................3% Spectro .........................2% Silkolene .......................2% Motorex.........................2% Other ...........................25% 34% have purchased aftermarket graphics If yes, what brand? One Industries ............22% Factory Effex ..............18% FMF...............................8% Alba...............................5% N-Style ..........................5% Pro Curcuit....................4% Stock/OEM ...................3% Decal Works .................2% Other ...........................35% 28% have had their suspension modified 47% have modified their engine RIDING GEAR What is you main source of info for purchasing riding gear? Ads in DW...................46% Catalogs .....................36%

Internet........................26% Bike shop....................13% Friends ........................11% Editorial in DW..............8% Other mags...................3% At competitions ............2% Other .............................7% Where do you purchase the majority of your riding gear? Internet........................33% Local dealer ................29% Mail order catalog ......28% Ads in DW...................11% ATV shop ....................10% How much do you spend on riding gear and apparel during the year? $1200-$1500 ................2% $1000-$1200 ................2% $800-$1000 ..................4% $600-$800 ....................9% $400-$600 ..................27% $250-$400 ..................12% $250 or less................49% 97% have purchased a helmet If yes, what brand? HJC.............................23% Thor.............................12% Bell ..............................11% Fox ................................9% O'Neal ...........................7% Fly .................................5% Shoei.............................5% KBC...............................4% One Industries ..............3% Answer..........................2% ARC...............................2% MSR ..............................2% Troy Lee ........................2% AXO...............................2% SixSixOne .....................2% Arai................................1% M2R ..............................1% One ...............................1% Ocelot ...........................1% Hondaline......................1% Other ..........................20% 93% have purchased goggles If yes, what brand? Scott ...........................47% Oakley.........................20% Smith...........................15% Thor.............................13% Spy..............................11% Fox ..............................10% Answer..........................4% Pro Grip ........................3% Utopia ...........................2% Fly .................................1% Other .............................5% 89% have purchased gloves

If yes, what brand? Fox ..............................33% Thor.............................20% Shift...............................9% Answer..........................7% O'Neal ...........................7% Fly .................................6% MSR ..............................5% No Fear .........................4% AXO...............................3% Troy Lee ........................3% Pro Grip ........................2% SixSixOne .....................2% ARC...............................2% Four...............................1% Ocelot ...........................1% Other ...........................14% 64% have purchased boots If yes, what brand? Alpinestars..................18% Fox ..............................17% Thor.............................17% O'Neal.........................14% Answer..........................5% ARC...............................4% AXO...............................4% Gaerne ..........................2% Sidi ................................2% Fly .................................2% MSR ..............................2% SixSixOne .....................2% Berik..............................1% Ocelot ...........................1% Other .............................8% 67% have purchased riding pants If yes, what brand? Thor.............................23% Fox ..............................19% Shift.............................11% Answer........................10% O'Neal ...........................8% Fly .................................6% MSR ..............................5% ARC...............................3% No Fear .........................3% Troy Lee ........................2% AXO...............................2% Other .............................7% 25% have purchased shoulder pads If yes, what brand? Fox ..............................29% Thor.............................26% Answer..........................8% O'Neal ...........................7% SixSixOne .....................6% AXO...............................3% Fly .................................3% Acerbis..........................2% No Fear .........................2% MSR ..............................2% ARC...............................1% EVS ...............................1% Troy Lee ........................1% Other .............................8%

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ATV/UTV ACTION MAGAZINE

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ATV Action magazine readers are known for being at the upper level of offroad enthusiasts. They aren’t content with stock and are constantly upgrading their machines for that extra bit of performance. Whether it’s for the trails, sand dunes, mud bogs or race tracks, they turn to ATV Action to learn what products work. Now in its 26th season, ATV Action still provides a great media value with a direct link to the most dynamic group of spending enthusiasts in the sport. UTV Action is a separate magazine in itself that’s packed inside the pages of ATV Action every month! Side-by-side All-terrain-Vehicles are the fastest growing segment of the sport and UTV Action reaches more of those enthusiasts than any other UTV magazine. The magazine is catered strictly to them and provides info on all of the hottest new hardware. It offers a special bonus that makes ATV Action and even better bargain for both ATV and UTV advertisers.

2009 Yamahas & Su

zuki

ccc 02984

FIRST LOOK: SUZUKI Z-400

4x4 SHOOTOUT

AUGU GRIZZST LY2008 700

vs. SPORTSMAN 700 vs. KING QUAD 700 vs. RINCON 700 vs. OUTLANDER 650 YAMAHA vs. BRUTE FORCE GRIZZLY 550 650

QUICK FACTS: • TOTAL READERSHIP OF OVER 150,000 • READERS OWN AN AVERAGE OF TWO ATVs • 48% OWN A SPORT/HIGH PERFORMANCE ATV • READERS SPEND OVER $70 MILLION A YEAR ON PARTS & ACCESSORIES • 69% PURCHASED PARTS AND ACCESSORIES FROM ADS IN ATV ACTION 18 www.atvaction.net

Shootout:

Thundercat

RAPTOR 90

1000 vs. 750 BRUTE FORCE! Shootout: Hond Raptor 700 vs. aOu700XX vs. tlaw 525 POLARIS OUTLAW 525 HONDA 700XX

SHOOTOUT RHINO vs. RZR vs. TERYX

AUGUST 2008

YAMAHA RAPTOR 700

FREE

BONUS

MAG

INSIDE

Attn. retailer: Please display until Aug 21

$4.99

ISSN 1098-042 3

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PROFILE Gender? Male ............................95% Female ..........................5% Age under 12 .......................0% 12-15.............................1% 16-20.............................8% 21-24.............................6% 25-29...........................14% 30-39...........................28% 40-49...........................23% 50+..............................19% 62% are married What is your total yearly household income? Under $30k.................18% $30k-$50k...................26% $50k-$70k...................25% $70k-$90k...................16% $90k-$120k...................4% $120k-$150k ................7% $150k+..........................4% If you are over 18, what is your level of education? High school grad........69% Attending college .........7% College grad ...............24% What other sports/activites do you participate in? Camping .....................62% Fishing ........................47% Hunting .......................37% Truck offroading .........37% Boating .......................29% off-road Motorcycle riding........................24% Snowmobiling.............24% Mountain biking..........19% Jet skiing ....................10% Snow Skiing..................8% Running.........................8% Snowboarding ..............6% 60% own a video game system

10/2/08

VEHICLE OWNERSHIP How many people besides yourself look through your copy of 4Wheel ATV Action? 1 ..................................30% 2 ..................................25% 3 ..................................24% 5+................................12% 4 ....................................9% 100% own an ATV How many ATV's do you own? 2 ..................................38% 1 ..................................29% 3 ..................................20% 4+................................13% What year is your newest ATV? 2007............................27% 2006............................20% 2008............................19% 2005 ..............................9% 2004 ..............................8% 2003 or earlier ............18% What brand is your newest ATV owned? Yamaha.......................42% Polaris .........................15% Honda .........................12% Kawasaki ....................10% Suzuki .........................10% Arctic Cat......................5% Can-Am ........................5% E-Ton.............................1% What type is your newest ATV? High perform 2WD .....30% Utility 4x4....................30% Sport 2WD..................14% Sport 4x4....................10% Side by Side .................7% Sport/Utility 2WD .........4% Youth.............................4% Utility 2WD....................1% Entry-Level....................1% What engine type is your newest ATV? 4-stroke.......................89% 2-stroke.......................11%

What type do you own? Playstation 1, 2...........41% X Box ..........................16% Use computer.............14% Playstation 3...............10% Nintendo Wii .................9% Xbox 360 ......................7% Sega..............................2% Dreamcast ....................1%

What size is your newest ATV? 400-495cc ..................30% 600cc-700cc ..............30% 300-350cc ..................12% 500-595cc ....................9% 200-250cc ....................7% 705cc-1000cc ..............7% 80-90cc.........................2% 50-70cc.........................1% 125-185cc ....................1%

How many video games do you purchase a year? 10+..............................10% 6-9...............................10% 3-5...............................31% 1-2...............................27% None ...........................22%

Which of these factors influenced you most when you brought your ATV? Mag test results..........41% Previous brand exp. ...40% Price............................22%

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Friend's recommend..20% Dealer support............12% Showroom avail............9% Factory race results......5% Dealership recommend ...............5% Parent's recommend....1% Do you influence your friends on what ATV they should buy? Yes .............................84% No ...............................16% 63% plan to buy an ATV in the next 12 months What brand do you plan to buy? Yahama.......................41% Polaris .........................16% Honda .........................14% Suzuki ...........................8% Can-Am ........................6% KTM ..............................6% Kawasaki ......................4% Arctic Cat......................2% Kymco...........................2% AlphaSports..................0% Other .............................2% What type of machine will you buy? High perform 2WD .....39% Sport 4x4....................19% Utility 4x4....................17% Side by Side ...............15% Sport 2WD....................7% Utility 2WD....................2% Youth.............................2% What type of engine will it have? 4-stroke.......................96% 2-stroke.........................4% What size will you buy? 400-495cc ..................35% 600-700cc ..................30% 500-595cc ..................13% 200-250cc ....................9% 705cc-1000cc ..............9% 80-90cc.........................2% 300-350cc ....................2% How do you use your ATV(s)? Off road fun riding ......87% Hunt/fish/camp...........29% Racing.........................16% Other work vehicle .....13% Farm vehicle .................3% What types of terrain do you ride on? Trails/forests ...............92% Mud/swamp ...............39% Farmland.....................32% Snow/ice.....................28% Sand dunes ................27% Desert .........................13% How many of your family members also ride? 2 ..................................25% 3 ..................................25% 4+................................22% None ...........................16% 1 ..................................13%

17% compete in organized races What type of racing do you compete in? Cross Country/Hare scrambles ...................38% Motocross...................24% ATV pulls.....................14% Mud bogs ...................14% Flattrack ........................5% Desert/baja ...................5% 79% own a pickup truck What brand pickup truck do you own? Chevrolet ....................32% Ford.............................28% Dodge .........................16% Toyota .........................10% Nissan ...........................4% GMC .............................4% Other .............................3% Mazda ...........................1% What other vehicles do you own? Car ..............................59% SUV.............................41% Motorcycle trailer........29% Mountain bike.............28% Street motorcycle.......20% RC car.........................16% Off -road motorcycle..13% Snowmobile................13% RV/Camper.................11% Travel trailer ................10% Personal watercraft ......9% BMX bike ......................8% PARTS AND ACCESSORIES What is your main source of information for purchasing parts and accessories? Catalogs .....................53% Ads in ATV ..................49% Editorial in ATV ...........25% Other magazines ........16% Friends ........................11% Bike shop....................11% At competitions ............3% Other ...........................15% Where do you purchase the majority of your parts and accessories? Mail order....................34% Local motorcycle dealer.......................33% internet........................28% Local accessories shop.........................20% Ads in ATV ....................8% Does your ATV dealer stock the parts and accessories you want to buy? No ...............................56% Yes ..............................44%

On an average, how much do you spend on parts and accessories for you ATV each month? Less than $100...........47% $100-$200 ..................28% $200-$300 ..................18% $300-$400 ....................5% $400+............................1% 69% have you ever purchased products from ads in ATV Action 55% have bought an aftermarket exhaust pipe If yes, what brand? FMF.............................23% HMF ............................13% White Bros. ...................8% Dr.D ...............................6% Pro Circuit.....................6% SuperTrapp ...................5% Yoshimura .....................5% CT .................................3% DG.................................3% LRD ...............................3% Paul Turner....................3% Toomey .........................3% Stock.............................3% Aaen..............................2% Alba...............................2% Big Gun.........................2% Cobra ............................2% Curtis Sparks................2% Hot Seat........................2% Two brothers.................2% Other .............................3% 59% have purchased an aftermarket exhaust silencer If yes, what brand? FMF ............................23% HMF ............................13% Dr. D ............................10% Pro Circuit.....................8% White Bros ....................8% Yoshimura .....................8% CT .................................5% Aaen..............................3% Big Gun.........................3% CRD ..............................3% Curtis Sparks................3% Hot Seat........................3% Paul Turner....................3% SuperTrapp ..................3% Toomey .........................3% Two Brothers ................3% Other .............................5% 43% have you bought aftermarket handlebars If yes, what brand? Renthal........................27% Pro Taper ....................18% Tag ..............................14% Fasst .............................8% Fly .................................6% FMF...............................4% O'Neal ...........................4% DG.................................2% Sunline ..........................2% Tusk...............................2% Stock.............................2% Other ...........................10% www.atvaction.net 19

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43% have purchased an aftermarket sprocket

10/2/08

If yes, what brand? Renthal........................30% SideWinder .................25% Sunstar .......................18% Sunline ........................13% Primary Drive ................8% Stock.............................3% Other .............................5%

Kenda............................4% AMS ..............................3% Cheng Shin...................3% Sand Tires Unltd. ........3% Bridgestone ..................1% Goodyear......................1% Greenball ......................1% Kings.............................1% Ohtsu ............................1% Stock ............................1% Other .............................5%

41% have purchased an aftermarket chain

80% have purchased aftermarket rear tires

Aftermarket chain purchased? D.I.D. ...........................23% Renthal........................21% SideWinder .................15% RK ...............................10% EK .................................8% Primary Drive ................8% KMC..............................3% Regina...........................3% Sunline ..........................3% Tsubaki..........................3% Other .............................5%

If yes, what brand? Maxxis ........................34% ITP...............................32% Dunlop ........................11% Carlisle ..........................6% Pirelli..............................6% Sand Tires unltd. ..........5% Kenda............................4% Greenball ......................3% AMS ..............................1% Bridgestone ..................1% Cheng Shin...................1% Goodyear......................1% Kings.............................1% Ohtsu ............................1% Skat Trak.......................1% Stock.............................1% Other .............................6%

68% have purchased aftermarket grips If yes, what brand? Scott ...........................23% Pro-Grip ......................19% Renthal........................14% 909 ................................5% Smith.............................5% O'Neal ...........................4% Oury ..............................4% Stock.............................4% Answer..........................1% FMF...............................1% Sunline ..........................1% Other...........................22% 83% have purchased an aftermarket air filter If yes, what brand? K&N.............................56% Uni-Filter .....................16% Twin-Air .......................11% Stock.............................5% FMF...............................4% No Toil...........................3% PC Ready .....................1% Other .............................4% 72% have purchased aftermarket front tires If yes, what brand? ITP...............................30% Maxxis ........................29% Dunlop ..........................8% Pirelli..............................6% Carlisle ..........................4% 20 www.atvaction.net

How many pairs of tires do you buy a year? 1 ..................................62% 2 ..................................23% 3 ....................................8% 5+ ..................................4% 4 ....................................3% 58% have purchased aftermarket wheels If yes what brand? ITP...............................53% Douglas.......................33% Hiper .............................4% OMF ..............................4% Stock.............................2% Other .............................5% 57% have purchased brake pads for their ATV If yes, what brand? EBC.............................44% Stock...........................10% Galfer ............................6% Tusk...............................6% Vesrah ...........................6% SBS...............................4% Streamline.....................4% DP/Dunlop ....................2% Ferodo...........................2% Moose...........................2% Other ...........................15%

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32% have purchased nerf bars for their ATV

29% have modified suspension

If yes, what brand? AC ...............................21% DG...............................21% Pro Amor ....................15% Tusk.............................12% IMS/Roll Design............6% Stock.............................6% Pro Aluminum...............3% Other ...........................18%

41% have modified your engines

What brand of 4-stroke oil do you use? Yamalube....................28% Castrol ........................14% Hondaline ...................13% Amsoil ...........................8% Kawasaki ......................5% Maxima .........................5% Bel-Ray .........................4% Mobil 1..........................4% Valvoline........................4% Pennzoil ........................3% Spectro .........................3% Stock.............................3% Motorex.........................1% Motul.............................1% Quaker State ................1% Other ...........................20% What brand of 2-stroke oil do you use? Yamalube....................21% Amsoil .........................14% Bel-ray ........................12% Castrol ........................10% Maxima .........................7% Spectro .........................7% Hondaline......................5% Kawasaki ......................2% Pennzoil ........................2% Other ...........................19% What brand gearbox oil do you use? Yamalube....................28% Castrol ........................10% Amsoil ...........................9% Bel-Ray .........................7% Maxima .........................7% Spectro .........................4% HP-2..............................3% Mobil 1..........................3% Pennzoil ........................3% Motorex.........................1% Motul.............................1% Silkolene .......................1% Other ...........................22% 24% have purchased aftermarket graphics If yes, what brand? Factory Effex ..............22% Alba.............................17% Decal Works ...............17% One Industries ............17% Pro Circuit...................17% FMF...............................6% N-Style ..........................6%

RIDING GEAR What is your main source of info for purchasing riding gear? Catalogs .....................46% Ads in ATV ..................44% Editorial in ATV ...........20% Other ...........................19% Other mags.................14% Bike shop....................14% Friends ..........................8% At competitions ............4% Where do you purchase the majority of your parts and accessories? Mail order....................29% ATV dealer ..................28% Internet........................25% ATV shop ....................13% Ads in ATV ....................9% 96% have purchased a helmet If yes, what brand? HJC.............................27% Fox ..............................16% Bell ..............................10% KBC...............................9% Thor...............................9% Fly .................................6% Arai................................5% Shoei.............................5% Answer..........................3% O'Neal ...........................3% One Industries ..............3% AXO...............................3% Four...............................1% Hondaline......................1% M2R ..............................1% MSR ..............................1% Suomy...........................1% SixSixOne .....................1% Troy Lee ........................1% Xtreme...........................1% Other ...........................15% 95% have purchased goggles If yes, what brand? Scott ...........................63% Oakley.........................14% Smith...........................14% Fox ..............................10% Spy................................6% Pro Grip ........................5% Thor...............................5% Utopia ...........................3% Other ..........................10%

90% have bought gloves If yes, what brand? Fox ..............................34% Thor.............................19% O'Neal.........................11% Shift.............................11% MSR ..............................9% Answer..........................6% AXO...............................5% Troy Lee ........................5% Fly .................................4% ARC...............................3% SixSixOne .....................3% Acerbis..........................1% No Fear .........................1% Pro Grip ........................1% Other ...........................20% 70% have bought boots If yes, what brand? Alpinestars..................29% Fox ..............................18% Thor.............................10% O'Neal ...........................8% ARC...............................5% Answer..........................3% Fly .................................3% Ocelot ...........................3% None .............................3% Gaerne ..........................2% MSR ..............................2% Other ...........................15% 64% have bought riding pants If yes, what brand? Fox ..............................19% Thor.............................17% O'Neal.........................11% Answer..........................8% MSR ..............................7% Troy Lee ........................7% Shift...............................6% Fly .................................4% ARC...............................3% Four...............................3% No Fear .........................3% AXO...............................1% Ocelot ...........................1% None .............................1% Other .............................8% 34% have bought shoulder pads If yes, what brand? Fox ..............................27% MSR ............................18% SixSixOne ...................18% Thor.............................14% Answer..........................5% EVS ...............................5% Fly .................................5% Shift...............................5% Other .............................5%

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GENERAL ADVERTISING RATES

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1 Page....................................$3040 .............$2940................$2840................$2715 2/3 ............................................2430 ...............2355..................2310..................2160 1/2 ............................................1920 ...............1860..................1780..................1700 1/3 ............................................1365 ...............1335..................1270..................1210 1/4 ............................................1070 ...............1025....................995....................945 1/6 ..............................................755 .................720....................695....................660

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1 Page....................................$3830 .............$3695............... $3570 ................$3425 2/3 ............................................3250 ...............3145..................3035 ..................2920 1/2 ............................................2760 ...............2670..................2585 ..................2450 1/3 ............................................2180 ...............2105..................2035 ..................1960

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1 Page....................................$4905 ............ $4755................$4595................$4420 2/3 ............................................4320 ...............4170..................4030..................3895 1/2 ............................................3830 ...............3695..................3570..................3425 1/3 ............................................3260 ...............3195..................3080..................2940

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B&W Color

560 ............$355 490 ............$320 365 ............$230 310 ............$185

505 445 330 285

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

MAIL ORDER ADVERTISING

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1 Page....................................$3105 .............$3080............... $2995 ............$2920 2/3 ............................................2650 ...............2625..................2535 ..............2495 1/2 ............................................2335 ...............2325..................2250 ..............2200 1/3 ............................................1870 ...............1860..................1795 ..............1760

BLACK & ONE COLOR

1 Page....................................$3925 ............ $3860................$3740 ............$3650 2/3 ............................................3490 ...............3415..................3320 ..............3255 1/2 ............................................3140 ...............3080..................2995 ..............2935 1/3 ............................................2695 ...............2660..................2570 ..............2525

FOUR-COLOR

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT:

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January 2009...........................10/21/08..................10/28/08..................12/18/08 February 2009 .........................11/19/08..................11/26/08....................1/22/09 March 2009 ..............................12/19/08..................12/30/08....................2/19/09 April 2009 ..................................1/22/09....................1/29/09....................3/19/09 May 2009....................................2/20/09....................2/27/09....................4/23/09 June 2009 ..................................3/23/09....................3/30/09....................5/21/09 July 2009 ...................................4/20/09....................4/27/09....................6/18/09 August 2009 ..............................5/20/09....................5/28/09....................7/16/09

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September 2009 ........................6/18/09....................6/25/09....................8/20/09 October 2009.............................7/20/09....................7/27/09....................9/17/09 November 2009 .........................8/19/09....................8/26/09..................10/15/09 December 2009 .........................9/22/09....................9/29/09..................11/19/09 January 2010...........................10/20/09..................10/27/09..................12/17/09 February 2010 .........................11/19/09..................11/30/09................1/21/2010 March 2010 ..............................12/18/09..................12/29/09................2/18/2010

COVER DATE

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ATV/UTV ACTION MAGAZINE

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THE LARGEST, FASTESTGROWING UTV TITLE IN THE WORLD!

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Entrepreneurs dream about a market as profitable, dynamic, and growing as explosively as the current UTV segment. This market is experiencing dramatic increases in UTV production from all of the manufacturers and aggressive new introductions of new models like Kawasaki’s new TREX and Honda’s Big Red. The fastest growing segment of this explosive UTV market are the companies manufacturing the “gotta have” aftermarket parts for these vehicles. But how do you reach the enthusiasts that are spending millions of dollars to customize and improve the performance of their new UTV’s? ATV Action and UTV Action! Every monthly issue of ATV Action has a special thirty-six page UTV Action magazine bound into the center spread. ATV Action’s 24-year history and penetration on thousands of newsstands across the United States makes UTV Action the largest circulation UTV magazine in the world. The latest newsstand sales show a 20% and greater increase over previous issues. UTV Action has low introductory pricing for ads containing 90% UTV product and all the side-by-side ads will appear in the body of UTV Action. Covers are still available! Reach the side-by-side market inexpensively and profitably with an ad campaign or free publicity in the pages of product-heavy UTV editorial. For more information ask for Robert Rex, 661-367-2109, or e-mail us at robertr@hi-torque.com.

MAIL ORDER ADVERTISING RATES 1X 3X 6X 12X FOUR COLOR 1 page ....................................$1,820 ..............................$1,760........................$1,700 ..................................$1,550 2/3...........................................$1,430 .............................$1,390 .......................$1,345 .................................$1,200 1/2...........................................$1,220 ............................. $1,180 .....................$1,140 .................................$1,000 1/3...........................................$910 ................................$880 ..........................$850 ....................................$825 1/4...........................................$770 ................................$750 ..........................$725 ....................................$700 1/6...........................................$580 ................................$560 ..........................$545 ....................................$505 BLACK & WIHTE 1X 3X 6X 12X 1 page ....................................$1,100 ..............................$1,070........................$1,035..................................$1,000 2/3...........................................$880 .................................$850...........................$820.....................................$800 1/2...........................................$735 .................................$710...........................$690.....................................$670 1/3...........................................$555 .................................$535...........................$520.....................................$500 1/4...........................................$460 .................................$450...........................$440.....................................$425 1/6...........................................$360 .................................$340...........................$330.....................................$320 www.atvaction.net 23

R/C CAR MAGAZINE

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In its 11th year, R/C Car Magazine has quickly become one of the most talked about and most respected RC titles in the US. Unparalleled growth in 2008 came as the result of thorough and honest product reviews, informative and useful How-To articles, and in-depth product spotlights written by an editorial staff that’s truly invested in the hobby as life-long racers and not just as enthusiasts. The result is a magazine in which our readers trust and believe. R/C Car’s editorial strength is proven in by our reader’s survey results. When purchasing product, 50% of R/C Car’s readers list R/C Car magazine test results as their number-one influencing factor, while 70% use R/C Car as their main source for information when purchasing parts and accessories. R/C Car’s product reviews are widely respected by readers as the most meticulous, honest, and exhaustive in the industry, making a review of your product more valuable than just extra page space. Advertising in R/C Car brings our advertisers exceptional opportunities to reach their target demographics as well. Advertisements in R/C Car have an overwhelming influence: 87% of our readers have purchased products due to an ad they saw in R/C Car, while half of R/C Car’s readers own five or more RC vehicles. Momentum is on our side in 2009 as R/C Car continues to grow and change the RC industry’s perception of what a product review-based magazine can be. R/C Car looks forward to working with you and your company to help you increase your sales.

QUICK FACTS: • TOTAL READERSHIP OF OVER 110,000 • 60% COMPETE IN RACING • READERS OWN AN AVERAGE OF 4 R/C CARS • READERS PURCHASE AN AVERAGE OF 3 R/C CARS PER YEAR • AVERAGE READER SPENDS OVER $1,400 A YEAR ON PARTS & ACCESSORIES 24 www.rc-car.com

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READER PROFILE Average 3 readers per copy What is your gender? Male ............................99% Female ..........................1% Are you married? Yes ..............................57% No ...............................43% What is your age? 10-12.............................2% 13-15.............................6% 16-19.............................6% 20-24.............................4% 25-29...........................10% 30-34...........................17% 35-39...........................17% 40-44...........................14% 45-49.............................7% 50-54.............................7% 55+..............................10% What is your total yearly household income? $150k+..........................9% $120k-$149k ..............14% $90k-$119k ................14% $70k-$89k...................15% $50k-$69k...................21% $30k-$49k...................15% Under $29k.................12% What is your highest level of education? High school grad........47% Some college..............32% College grad ...............13% Masters .........................8% PhD ...............................0% How many yrs. have you been in the R/C hobby? 1-2...............................20% 2-5...............................22% 5-10.............................20% 10-15.............................8% 15+..............................31% Do you compete in organized races? Yes ..............................51% No ...............................49% If yes, what type of racing do you compete in? On road.......................30% Off road.......................70% How often do you compete per year? 50+ times......................7% 40-50 times ..................7% 30-40 times ................10% 20-30 times ................22% 10-20 times ................31% less then 10 ................23% Does anyone else in your household race? Yes ..............................16% No ...............................84%

10/2/08

What other sports/activities do you participate in? BMX riding....................9% ATV riding ...................23% Truck off roading ........18% Mountain biking..........23% Dirt Bike riding............19% Snowboarding ............10% How many hrs. per week are you on the internet? 20+..............................16% 20-15...........................13% 15-10...........................14% 10-5.............................22% less than 5 ..................35% How often do you look at R/C related websites? Everyday .....................80% Once a week ..............26% Every other day ..........17% 2 times a week ...........14% Have you ever purchased a product over the net? Yes ..............................79% No ...............................21% How often do you buy R/C Car magazine? 1-4 issues .....................7% 5-8 issues ...................15% 9-12 issues .................24% subscribe ....................54% How many people beside yourself look through your copy of R/C Car? 1 ..................................19% 2 ..................................24% 3 ..................................41% 4 ....................................8% 5 ....................................7% 6+ ..................................1%

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Schumacher .................2% Serpent .........................2% Yokomo.........................2% GS Racing ....................1% Other ...........................29% How many R/C vehicles of the following do you own? Monster truck nitro.....83% Off road buggy nitro...81% Racing truck elec .......74% Racing truck nitro.......53% Monster truck elec .....42% Touring car elec..........40% Off road buggy elec ...32% Micro Electrics............27% Touring car nitro .........18% 1/8 scale on road .......13% 1/5 and 1/4 scale gas 11% What type of motor do you own? Stock...........................53% Modified......................37% Brushless ....................36% What brand of batteries do you use? Team Orion .................23% Max Amps ..................20% Checkpoint .................18% Trinity...........................14% DuraTrax .....................13% Dynamite.....................12% Reedy............................9% Integy ............................5% SMC..............................4% Other ...........................49% What type of cells? NiMH...........................65% NiCad..........................31% Li-Po ...........................26% Li-Ion.............................3% What type of pack? Sport ...........................61% Matched Cells ............39%

Homemade.................10% Integy ............................6% Reedy............................2% Team Orion ...................3% Much More ...................1% Trinity.............................4% Other ...........................59% What brand of motor spray do you use? Duratrax ......................12% Dynamite.....................18% HPI ................................7% Performance Plus.........7% Checkpoint ...................4% Team Orion ...................3% Trinity...........................21% Other ...........................30% What brand of nitro engine do you use? O.S. Engine.................31% Novarossi....................18% HPI ..............................10% Picco/Trinity ..................9% Dynamite.......................8% XTM...............................5% Thunder Tiger ...............4% Kyosho..........................3% Werks ............................3% Rossi .............................2% RB .................................2% Fantom..........................1% Sirio...............................1% Nija ................................1% GRP ..............................1% Other ...........................34% What size is your engine? .21 ...............................33% .28 ...............................21% .18 ...............................19% .15 ...............................16% .12 ...............................12% .30 .................................7% .24 .................................5% Other ...........................23%

R/C CAR OWNERSHIP Do you own an R/C Car? yes ............................100% no ..................................0% How many R/C Cars do you own? 1 ....................................8% 2 ..................................17% 3 ..................................16% 4 ....................................9% 5+................................48% What brand(s) of R/C Car do you own? Traxxas ......................53% Associated..................48% Team Losi ...................48% HPI ..............................37% Kyosho........................28% Tamiya.........................20% OFNA ..........................18% DuraTrax .....................10% Hot Bodies....................7% Mugen Seiki..................6% Xray...............................5% XTM...............................4% CEN...............................2% MRC/Academy.............2%

What brand of electrical connectors do you use? Deans..........................50% JST .............................28% Traxxas ......................22% What brand of charger do you use? Dynamite.....................35% DuraTrax .....................27% MRC............................13% Novak............................5% LRP ...............................5% Tekin..............................3% Checkpoint ...................2% Integy ............................2% Team Orion ...................2% Competition Electronics.................1% Reedy............................1% Futaba...........................1% Other .............................2% What brand of discharger do you use? Competition Electronics.................1% Deans............................4% Dynamite.....................11%

What brand of fuel do you use? Traxxas........................24% Sidewinder..................18% O'Donnell....................16% Byron ..........................14% Blue Thunder ..............11% Trinity.............................6% Dynamite.......................6% HPI ................................2% White Lightning ............2% Werks ............................2% What brand of glow plug to you use? O.S. Engine.................36% Other ...........................22% McCoy ........................22% Dynamite.....................12% O'Donnell....................10% Novarossi......................4% Racers Edge .................4% If you use a starter box, what brand is it? OFNA ..........................30% Associated....................9% Duratrax ........................5% Dynamite.......................6%

Integy ............................1% Kyosho..........................2% Serpent .........................1% Mugen...........................2% Losi .............................11% Other ...........................35% R/C CAR PURCHASE PLANS Which of these factors influenced you most when you bought your R/C Car? Mag test results..........50% Previous brand exp ....31% Hobby shop ...............28% Price............................27% Friend's recommend .............21% Factory race team ........8% How many R/C vehicles do you plan to purchase this coming year? 1 ..................................27% 2 ..................................24% 3+................................19% None .............................6% Undecided ..................24% If yes, what type? Nitro ............................50% Electric ........................39% Undecided ..................20% What kind will you buy? Off road buggy ...........32% Monster truck .............27% Truggy .........................25% Racing truck ...............18% Undecided ..................18% Touring car..................16% Micro.............................9% Pan Car.........................6% What type? 4 wheel drive ..............77% 2 wheel drive ..............31% What brand(s) do you plan to buy? Associated..................34% Traxxas........................30% Team Losi ...................28% HPI ..............................26% Kyosho........................13% Tamiya.........................11% OFNA ............................9% Hot Bodies....................6% Mugen Seiki..................5% Schumacher .................4% X Ray ............................4% DuraTrax .......................2% CEN...............................2% Serpent .........................2% Yokomo.........................1% XTM...............................1% Other ...........................12% How often do you purchase a new R/C Car or truck? 1-3 months ...................8% 3-6 months .................18% 6-9 months .................16% Once a year ................28% More than a year ........29% www.rc-car.com 25

R/C CAR MAGAZINE

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PARTS AND ACCESSORIES Readers spend an average of $1,470 a year on parts and accessories What is your main source of information for purchasing parts and accessories? R/C Car mag ..............70% Hobby shop................41% Internet........................39% Catalogs .....................15% Other mags.................15% At races ......................14% 58% have purchased products from ads in R/C Car Where do you purchase the majority of your replacement parts, hopup parts and acessories? From local hobby shop .............68% On the internet ...........36% Mail order....................34% Have you ever purchased products because of an ad you saw in RC Car? Yes ..............................90% No ...............................10% Does your hobby shop generally stock the products you want to buy? Yes ..............................66% No ...............................34% What brand of pipe do you use? stock ...........................36% Jammin .......................16% Associated....................9% O.S. Engine...................5% Dynamite.......................5% Werks ............................4% Picco.............................3% CVEC ............................2% Ninja..............................2% Novarossi......................2% Other...........................24%

10/2/08

JR................................23% Hitec............................18% KO...............................10% Ace Hobby....................3% What brand of turnbuckles do you use? Stock...........................51% Lunsford......................26% Team Associated........19% Other ...........................15% Team Losi ...................11% HPI ..............................10% What brand of radio do you use? Spektrum ....................32% Futaba.........................30% Airtronics.....................23% Traxxas........................21% JR................................15% Hitec..............................8% KO.................................2% Nomadio .......................1% Other .............................6% What type? 2.4 GHZ ......................50% FM...............................42% AM...............................22% PCM..............................4% Do you use rechargeable batteries in your radio? Yes ..............................45% No ...............................55% If yes what type? NiMH...........................60% NiCad..........................19% Li-Po ...........................21% Li-Ion.............................0% What brand of wheels do you use? Pro-Line ......................59% Stock...........................34% Team Losi ...................22% Traxxas........................22% HPI ..............................18% Associated..................14% RPM ..............................7% Panther .........................5% Tamiya...........................3% Yokomo.........................1% TRC...............................1% Other ...........................17%

What brand speed control do you use? Novak..........................39% LRP .............................11% Futaba.........................11% Duratrax ......................10% Tekin..............................7% Hitec..............................5% Dynamite.......................3% Mechanical ...................1% GM Racing....................1% Hara ..............................1% Other...........................37%

What brand of tires do you use? Pro-Line ......................74% Stock .........................35% Team Losi ...................26% Traxxas........................25% Panther .......................14% Jaco ..............................8% GRP ..............................6% Kyosho..........................4% OFNA ............................3% Werks ............................3% Yokomo.........................3% Sorex.............................2% Other ...........................21%

What brand of servo do you use? Futaba.........................37% Airtronics.....................35%

What brand of tire glue do you use? Team Losi ...................25% Pro-Line ......................22%

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Zap..............................18% Great Planes...............14% Associated....................9% Dynamite.......................8% Trinity.............................2% Fusion ...........................1% Other ...........................28% What brand of tools do you use? Team Losi ...................20% Integy ..........................20% Snap-On .....................16% Associated..................13% Hudy .............................9% M.I.P..............................6% RPM ..............................6% Trinity/Team Kinwald ....4% Milwaukee.....................1% Schumacher .................0% Other ...........................63% What brand of paint do you use? Pactra .........................36% Parma .........................33% Tamiya ........................26% Other ...........................28% What type or make of body do you run? Pro-Line ......................52% Stock...........................46% HPI ..............................25% Traxxas........................18% Losi .............................15% Parma .........................11% Proto Form .................11% Hot Bodies....................9% Other ...........................13% Do you paint your own bodies? Yes ..............................82% No ...............................18% What brand of bearings do you use? Stock...........................61% Other ...........................17% Boca Bearings............14% Associated..................13% Acer...............................9% DuraTrax .......................7% Dynamite.......................7% Pro Tek..........................5% Avid ...............................3% TKO...............................2% How much do you spend on your RC hobby each year? $100-$500 ..................18% $500-$1000 ................20% $1000-$1500 ..............25% $1500-$2000 ..............16% $2000-$3000 ..............10% $3000+........................11%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES 1 Page....................................$1995 .............$1925................$1835 ...............$1750 2/3 ............................................1595 ...............1530..................1465 .................1395 1/2 ............................................1295 ...............1250..................1195 .................1135 1/3 ..............................................995 .................960....................915 ...................875 1/4 ..............................................795 .................770....................735 ...................695 1/6 ..............................................555 .................540....................515 ...................490

BLACK & WHITE

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12X

1 Page....................................$2285 .............$2190............... $2095 ...............$1990 2/3 ............................................1820 ...............1740..................1670 .................1590 1/2 ............................................1485 ...............1420..................1355 .................1290 1/3 ............................................1140 ...............1090..................1040 ...................995

BLACK & ONE COLOR

1 Page....................................$2750 ............ $2635................$2515 ...............$2395 2/3 ............................................2195 ...............2095..................2010 .................1915 1/2 ............................................1790 ...............1710..................1635 .................1555 1/3 ............................................1375 ...............1316..................1255 .................1195

FOUR-COLOR

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

MINI-MART RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page ..........$425 575..........$400 450 ..........$385 3-inch ..............$345 470..........$325 450 ..........$305 2-inch ..............$250 350..........$235 335 ..........$210 1-inch ..............$130 230..........$115 215 ..........$105 Word ads: $2.00 per word, with $54.00 min.

12X

B&W Color

535 ............$350 430 ............$270 310 ............$180 205 ..............$95

495 395 280 195

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT:

Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

MATERIAL DEADLINE**

ON-SALE DATE

January 2009...........................10/03/08..................10/10/08..................11/27/08 February 2009 .........................11/03/08..................11/10/08....................1/01/09 March 2009 ..............................12/03/08..................12/10/08....................1/29/09 April 2009 ................................12/31/08....................1/09/09....................2/26/09 May 2009....................................2/03/09....................2/10/09....................4/02/09 June 2009 ..................................3/04/09....................3/11/09....................4/30/09 July 2009 ...................................4/02/09....................4/09/09....................5/28/09 August 2009 ..............................5/01/09....................5/08/09....................6/25/09

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September 2009 ........................6/02/09....................6/09/09....................7/30/09 October 2009.............................7/01/09....................7/09/09....................8/27/09 November 2009 .........................8/31/09....................8/07/09....................9/24/09 December 2009 .........................9/01/09....................9/09/09..................10/29/09 January 2010...........................10/02/09..................10/09/09..................11/26/09 February 2010 .........................11/02/09..................11/09/09..................12/31/09 March 2010 ..............................12/03/09..................12/10/09................1/28/2010

COVER DATE

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WEBSITE ADVERTISING REQUIRMENTS

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www.hi-torque.com Hi-Torques’s action sports group of Hi-Torque’s re-released websites are a magazines is the undisputed leader when it fresh on-line magazine where readers can comes to readers looking for the bottom get the sport's unfolding news, racing line on performance, value and technology. action and new product launches at the Many of our titles have been riding with the speed of light. But we don't stop there. sport since its inception—and Search our archives and find bike we have always served up our WE BS I TE BE N E F I TS tests, how-to technical features, candid reporting up close and - Instant press releases for riding and training tips—useful our media partners. personal. Nobody has our nuts-and-bolts information for - Immediate product reviews. depth and talent—and now first-time riders and hard-core - Team race results. Sponsored events. we offer our incisive product enthusiasts alike. If it has to do - New hires, etc.. tests, in-depth reports on with motocrosss/off road late-breaking innovations, and motorcycles, ATVs, UTVs or radio almost-touch-it photo journalism to the web controlled cars, you can't find it at on a daily basis. www.hi-torque.com. - HOM E PAGE -

- I NT E RN AL PA GE -

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PAC KA GE 1: Home Page & 100% Internal Pages: • Leaderboard ad / 728 x 90 pixels 100% Internal Pages: • Skyscraper ad / 160 x 600 pixels Rate: Call for Pricing (3 available packages) (Minimum 3 months commitment required)

D I S C O UN TS 1) Web only Advertisers If you add a second website – 10% discount on both placements. 2) Web only Advertisers If you add all three websites – 15% discount on all placements. 3) In Paper Magazine & adding 1 website – 15% off website placements. 4) In Paper Magazine & adding 2 websites – 20% off website placements.

PACKAGE 2: 300 x 100 pixels RBA Half Banner ad: • Home Page Position 1 300 x 100 pixels RBA Half Banner ad: • Internal site pages: Position 1 300 x 100 pixels half banner ad: • Home Page Tech position (Left Hand Home Page Column adjacent to Tech Coverage) Rate: Call for Pricing (3 available packages) (Minimum 3 months commitment required)

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PA C KAG E 3: 300 x 100 pixels RBA Half Banner ad: • Home Page Position 2 300 x 100 pixels RBA Half Banner ad: • Internal site pages: Position 2 Rate: Call for Pricing (3 available packages) (Minimum 3 months commitment required)

PA C KAG E 4: 300 x 100 pixels Half Banner ad: • Home Page Position 3 / 4 (rotating) 300 x 100 pixels Half Banner ad: • Internal Site pages: Position 3 / 4 (rotating) Rate: Call for Pricing

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(4 available packages) (Minimum 3 months commitment required)

PA C KAG E 5: 300 x 250 Medium Rectangle: • Home Page & Internal Position 468 x 60 Full Banner Home Page & Internal Position: • Home Page & Internal Position Rate: Call for Pricing (3 available packages) (Minimum 3 months commitment required)

WE BS I TE AD VE TI SI NG R E Q UI R M E N TS File Types Accepted: Animated Gif or JPG, Flash SWF Ad File Size: 20k maximum: Gif/JPG, 30k maximum: Flash

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Animation: Yes for animated Gif / JPG / Flash / SWF ads which feature a. maximum number of complete frame sequence rotations: 3 b. maximum 4 frames per sequence c. minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds Video: No Audio: No Third Party Ad Serving: No Ad Lead Time: Three business days for review and testing. www.hi-torque.com 29

DIGITAL MAGAZINES & MECHANICAL REQUIRMENTS

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DIGITAL MAGAZINES: We created digital versions of our indicated titles to give readers a choice and as an additional way to get the same information to our growing readership around the world. The digital versions are an exact replica of the print magazine, including all editorial & advertising. Key features include direct web links to all advertisers’ websites wherever there’s a web address. Advertising can also include exclusive content such as video and audio. For advertising rates and details on digital issue sponsorship program please contact Robert Rex at 661 367-2109 or email: robertr@hi-torque.com.

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly. Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

CREDIT INFORMATION

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

TERMS & COMMISSIONS

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STANDARD SIZES (in inches) WIDTH HIEGHT PAGE SIZING 1 Page BLEED.............................8.125................10.75 TRIM ................................7.875..................10.5 LIVE/SAFETY .................7.375.....................10 2 Page* BLEED...........................16.25................10.75 TRIM ..............................15.75..................10.5 LIVE/SAFETY ...............15.25.....................10 *gutter allowance: please allow 3/8”minimum left and right of gutter. 2/3 Page .................................4.5................9.625 1/2 Page: Horizontal (no bleed) .....6.75..................4.75 Horizontal bleed ...........8.125................5.375 Trim.............7.875...................5.25 Live .............7.375........................5 Vertical ..............................4.5..................7.25 1/2 Page Horizontal Spread* BLEED............................16.25..................5.75 TRIM ...............................15.75..................5.25 LIVE/SAFETY ................15.25..................4.75 *gutter allowance: please allow 3/8”minimum left and right of gutter. 1/3 Page: Choice of “Horizontal”.....4.5..................4.75 or “Vertical”....................2.125................9.625 1/4 Page: “Horizontal” only ................4.5....................3.5 1/6 Page: Choice of “Horizontal”........4.5..................2.25 or “Vertical”....................2.125..................4.75 SHOWCASE 3-inch..................................2.125..............3.4375 2-inch..................................2.125..................2.25 1-inch..................................2.125.......................1

MECHANICAL REQUIREMENTS

*There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line.

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action and Dirt Bike are saddle stitch. Motocross Action, Mountain Bike Action, Dirt Wheels, R/C Car and Road Bike Action are perfect bound. Dirt Bike is subject to change from saddle stitch to perfect binding issue to issue. Please contact Hi-Torque for exact binding schedule.

PRINTING PROCESS

All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

PREFERRED MATERIAL

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement.

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• INSTANT DELIVERY: As a digital subscriber you don't have to wait six weeks for your first issue. • SEARCH FUNCTIONS: Save time by going straight to the articles, tests, and interviews that most interest you. • DIRECT LINKS: To resources on the web and to advertisers' sites. • STORAGE: Your archived issues will be available to you in your library for reference or searches.

For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed.

Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 HiTorque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied. • Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.

APPLICATION REQUIREMENTS

DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

• SAVE MONEY: Save up to $25 per year in international shipping charges! Available for Mac and Windows Users. AVAILABLE TITLES: • motocrossactionmag.com • mbaction.com • dirtwheelsmag.com • rc-car.com • roadbikeaction.com

The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples. Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

AD PRODUCTION

• All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

LATE ADS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be recieved and processed by Hi-Torque Publications. No late ads can go direct to the printer.

SHIPPING INSTRUCTIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate

CONTRACT REGULATIONS

increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion. The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

COPY REGULATIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

GENERAL PROVISIONS