2010 Media Guide by Hi-Torque Publications

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HI-TORQUE’S COMBINATION OF HARD-HITTING, TARGETED PRODUCT EDITORIAL, FULL-PRICED SUBSCRIPTIONS AND THE HIGHEST PERCENTAGE OF NEWSSTAND SALES IN THE INDUSTRY DELIVER ENTHUSIASTS WHO BUY PRODUCT. A challenging economy requires aggressive, intelligent, targeted publicity and promotion. There are 6.3 million ATVs, 3.5 million off-road motorcycles, and tens of millions of bicycles in the United States. We’re fortunate our sports are inexpensive hobbies to participate in. Enthusiasts who own their vehicles are buying aftermarket parts and modifying their units at a record pace. Attendance at events and races is strong…People just want to ride, and they are doing so in record numbers. If you want to reach them

inexpensively and profitably, here are four reasons to choose Hi-Torque: Hi-Torque’s Aggressive Product-Driven Editorial and Full-Price Circulation Strategies Deliver Customers. Hi-Torque’s combination of hard-hitting, targeted product editorial, full-priced subscriptions and the highest percentage of newsstand sales in the industry deliver enthusiasts who buy product. The proof: most of Hi-Torque’s advertisers have been with us for decades, month after month.

What hard evidence exits on the power of magazines? Motorcycle Industry Magazine’s annual dealer survey said Motocross Action drove more buyers to their stores than any other magazine in the industry. All of Hi-Torque’s titles drive similar product awareness in both their coverage of products and the impact of the advertisements. Multi-Media Promotional Packages Deliver Sales. Magazines are still the strongest media for delivering buyers.

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The Retail Advertising and Marketing Association (RAMA) compared all media TV, direct mail, internet advertising, e-mail advertising and many more, and magazine advertising by far prompted web searches more than any other media. In fact, the study showed people were two times more likely to visit a website after seeing a magazine ad, increasing web traffic by more than 40 percent. Hi-Torque’s bicycle, motorcycle, ATV and RC web sites draw a quality audience and instantaneous results. PAGE

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Motocross Action is leading the way with almost 250,000 visitors per month. Typical clickthroughs on all of Hi-Torque’s sites are above the industry averages. Let us help you put together a print and Internet program that draws customers and makes money. You’re Part of a MultiMarket Team at Hi-Torque. We’ll go out of our way to crossmarket your company and products in all of Hi-Torque’s magazine niches. If you have a product that sells in multiple markets— bicycle, motorcycle

Website Advertising

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and ATV—and you’re advertising in a single magazine, we’ll help you generate free publicity in all the relevant magazines and websites. HiTorque Excels at Advertiser Support and Service.You need a product, service, or event up on the website? Call your account executive and he’ll liaison with the editors and ensure it’s up in record time. Have a question on ad specifications or technical issues? Our advertising support staff can help you instantly. Hi-Torque has specialized in servicing our clients for over 30 years.

Mechanical Requirements

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DIRT BIKE MAGAZINE

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QUICK FACTS: • TOTAL READERSHIP OF OVER 235,000 • 45% OF DIRT BIKE READERS OWN 3 OR MORE DIRT BIKES • 50% PLAN TO BUY A NEW DIRT BIKE THIS YEAR • 73% HAVE PURCHASED PRODUCTS FROM ADS IN DIRT BIKE Dirt Bike Magazine is the leading authority in the off-road world. In a climate where spending has gotten tight, the real world of dirt bikers shows that folks are riding now more than ever! The GNCC, WORCS, OMA, Desert and National Enduro market has not bogged down, and in most cases, these racing venues are showing their best numbers in the last decade. It’s the dirt bikers’ passion that keeps them on the trails, in the woods and on the track and while big -ticket items have realized a hit, riders and racers are keeping their older machines and are doing it! Ironically, this fits nicely into the Mission Statement of Dirt Bike. We’re riders, racers and tech heads. We live the sport, we go to the races, we play ride with the stars. This translates into a maelstrom of editorial that showcases not only the machines, but also how both the pros and our staff make them into better machines for the public. 6 www.dirtbikemagazine.com

We’ve changed a bit of our content recently, offering much more in-depth “how-to” pieces for riders who are keeping their machines for another year. You’ll also see that Dirt Bike is testing much more products, knowing that our readers are devoting generous chunks of their spendable income on their machines, plus the parts, accessories and gear that’s critical in the whole off-road experience. Dirt Bike magazine is the premiere publication for the dirt enthusiast. Because the book covers the gamut of the sport from woods racing, motocross, closed-course off-road and of course, the blossoming dual-sport world, our reader isn’t shoehorned into a track-only publication.

For over 37 years Dirt Bike magazine has offered high-end race tests, long-term evaluations, large sections of hop-ups and technical features that our readers eat up. With Ron Lawson and Tom Webb on staff, the heritage and depth of their off-road savvy stems from the 11 ISDE events, GNCC Class wins, Baja races, National Enduro participation and their relationship with the cream of the dirt world. The list of Dirt Bike test editors has pro motocrossers elite off-roaders and bike-building gurus who not only maintain the integrity of the magazine, but also help showcase the product and gear that our readers demand. Dirt Bike magazine has proven that it is sought after by the actual riders who participate and the motorcycle companies and aftermarket that support it. If you have a product or service for moto, off-road, enduro, dez, dualsport or hare scrambles, Dirt Bike remains your number one and most cost-effective choice.

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BIKE PROFILE How often do you buy Dirt Bike magazine? 1-4 issues..................0.5% 5-8 issues................12.2% 9-12 issues..............19.2% Subscribe ................68.1% How many people besides yourself look through your copy of Dirt Bike? 1 ..............................36.5% 2 ..............................24.5% 3 ..............................18.3% 4 ..............................10.1% 5+ ............................10.6% Do you own a dirt/ motocross bike? Yes...........................97.1% No..............................2.9% How many bikes do you own? 1 ..............................25.5% 2 ..............................29.3% 3 ..............................18.3% 4+ ............................26.9% What brand is your newest bike? KTM.........................33.5% Yamaha ...................25.5% Honda .....................23.0% Kawasaki.................16.5% Suzuki .......................7.5% Husqvarna.................1.5% Gas Gas ....................0.5% Other .........................4.0% What size is it? 50-60cc .....................1.0% 80-85cc .....................9.0% 125cc ......................13.5% 200-220cc .................9.0% 250cc ......................31.0% 300-380cc ...............11.0% 400-490cc ...............25.5% 500-520cc .................4.0% 600cc+ ......................6.0% What year is it? 2009 ..........................6.0% 2008 ........................16.0% 2007 ........................16.0% 2006 ........................16.5% 2005 ........................12.5% 2004 ..........................7.5% 2003 ..........................5.0% 2002 or earlier .........29.0% What type of engine? 2-stroke...................48.0% 4-stroke...................58.5% What type is it? Motocross ...............50.5% Enduro.....................40.0% Dual Sport .................8.5% Supermoto ................1.5% Other .........................9.5% Which of these factors influenced you most when you brought your Dirt Bike Mag test results ........31.3% Previous brand exp ..31.3% Price..........................18.9% Friend recommend ...13.1% local Dealer support ...9.1% Parent recommend.....3.7% Showroom avail..........3.0% Factory race results....3.0%

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Factory cont program ..................2.0% Dealership recommend ............1.3% Do you own an ATV? Yes...........................32.9% No............................67.1% Do you plan to buy a new bike in the next 12 months? Yes..............................50% No ...........................50.0% What brand do you plan to buy? KTM.........................30.3% Honda .....................21.7% Kawasaki.................18.6% Yamaha ...................11.6% Suzuki .......................7.8% Husqvarna.................4.7% Husaberg...................2.3% Gas Gas ....................0.8% other..........................4.4% What size will it be? 50-60cc .....................0.8% 80-85cc .....................4.7% 125cc ......................11.0% 200-220cc .................2.4% 250cc ......................33.9% 300-380cc ...............11.8% 400-490cc ...............22.8% 500-520cc .................4.7% 600cc+ ......................7.9% What year will it be? Brand new...............53.9% Used........................16.5% Not sure...................29.6% What type of engine? 2-stroke...................39.3% 4-stroke...................60.7% What type will it be? Motocross ...............46.2% Enduro.....................28.6% Dual sport................19.3% Other .........................5.9% Do you influence your friends on what bike they should buy? Yes...........................78.9% No............................21.1% Do you plan to buy an ATV? Yes...........................13.8% No............................86.2% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DB ................25.9% Editorial in DB .........20.2% Bike shop ................17.2% Catalogs..................13.5% Friends ....................10.4% dirtbikemagazine.com7.4% Other mags ...............5.4% Mail order from DB....2.7% At competitions.........2.7% Other .......................11.4%

Where do you purchase the majority of your replacement parts, hop-up parts and accessories? Local dealer ............36.8% On the internet ........31.4% Mail order ................16.3% Local accessories store ....................15.5% Have you ever purchased products from ads in Dirt Bike? Yes...........................72.9% No............................27.1% Does your motorcycle dealers generally stock the products you want to buy? Yes...........................50.9% No............................49.1% How much do you spend on replacement parts, hop-up parts and accessories for your bike each month? $500+ ........................7.6% $400-$300.................9.5% $100-$200...............34.3% Less than $100........48.6% Exhaust pipe purchased for your 2-stroke bike? FMF .........................64.6% Pro Circuit ...............20.0% Bills Pipes..................2.3% DG .............................2.3% Zip Ty.........................1.5% DEP ...........................0.8% R&D ...........................0.8% Other .........................7.7% Exhaust pipe purchased for your 4-stroke bike? FMF .........................46.7% Pro Circuit ...............13.1% Jardine ......................4.7% Akrapovic ..................3.7% SuperTrapp ...............3.7% White Bros.................3.5% Yoshimura .................2.8% Dr.D ...........................1.9% Leo Vince ..................1.3% Two Brothers .............0.9% Thumper Racing........0.8% Other .......................16.8% Silencer purchased? FMF .........................54.2% Pro Circuit ...............17.6% Big Gun .....................4.9% White Bros.................2.8% Yoshimura .................2.1% SuperTrapp ...............1.4% Thumper Racing........1.3% Dr. D ..........................0.8% Leo Vince ..................0.7% Two Brothers .............0.6% Other .......................13.4% Handlebar purchased? Renthal ....................36.8% Pro Taper.................35.3% Answer ......................3.9% 909 ............................2.5% Fasst .........................2.4% Tag.............................2.0% Universal ...................1.5% O'Neal .......................1.1% Moose .......................1.0% Tusk...........................0.9% AFAM.........................0.7% Longhorn...................0.5% Other .........................9.8%

Sprocket purchased? Renthal ....................31.0% SideWinder..............14.7% Primary Drive.............7.6% Sunstar .....................6.0% JT ..............................4.3% Sunline ......................3.8% Sprocket Specialists...3.3% Tag.............................3.3% FMF/Cobalt ...............2.8% Moose .......................2.7% Vortex ........................2.2% Answer ......................1.2% P.B.I ...........................1.1% AFAM.........................0.5% Other .......................15.8% Chain purchased? D.I.D. .......................27.4% Renthal ....................22.8% Krause/SideWinder .10.2% Regina .......................9.1% RK .............................8.6% Primary Drive.............7.1% Tsubaki ......................4.1% EK..............................1.1% KMC ..........................1.0% Sunline ......................1.0% Other .........................7.6% Levers purchased? ASV .........................21.4% Sunline/ARC............16.5% MSR ........................16.5% Motion Pro ................9.7% Work Connection ......8.7% Magura ......................5.8% Longhorn...................1.9% Applied ......................1.0% Other .......................17.5% Triple clamp purchased? Applied Racing........15.5% Pro Circuit ...............13.8% Renthal ....................12.1% RG3 .........................12.0% Scott's.......................5.2% Tag.............................3.4% Sunline ......................1.7% Universal ...................1.6% Other .......................34.5% Grips purchased? Renthal ....................25.2% Scott........................23.4% Pro Taper.................13.5% Pro-Grip ..................11.7% O'Neal .......................4.1% Oury ..........................3.2% 909 ............................2.3% SixSixOne..................1.8% Smith.........................1.7% Sunline ......................1.4% Azonic .......................0.5% ODI ............................0.5% Other .......................10.8% Air filter purchased? Twin-Air ...................48.0% Uni-Filter .................23.0% K&N .........................10.5% Ready Racing............3.0% FMF ...........................2.5% Filtron ........................2.1% PC Racing ................2.0% Acerbis ......................1.5% Answer ......................0.5% Other ............................9% What brand of replacement front tire do you use most often? Dunlop.....................42.5% Michelin...................17.5% Maxxis.....................14.0%

Bridgestone.............10.5% Pirelli..........................8.0% Kenda........................7.5% IRC ............................4.0% Metzeler ....................2.5% Cheng Shin ...............1.5% Trelleborg ..................0.5% Other .........................3.0% What brand of replacement rear tire do you buy most often? Dunlop.....................39.5% Maxxis.....................17.5% Michelin...................14.0% Bridgestone...............9.5% Pirelli..........................9.0% Kenda........................8.5% IRC ............................6.5% Cheng Shin ...............2.5% Metzeler ....................2.0% Rinaldi .......................0.5% Trelleborg ..................0.4% Duro ..........................0.0% Other .........................4.5% How many tires do you purchase a year? 13+ ............................1.9% 9-12...........................5.7% 5-8...........................20.4% 2-4...........................42.7% Less than 2.............29.4% Brake pads purchased? EBC .........................44.0% Braking......................7.0% DP/Dunlop.................4.0% Moose .......................4.0% Tusk...........................3.5% MSR ..........................2.5% Answer ......................1.1% Galfer.........................1.0% Moto Master..............0.9% SBS ...........................0.5% Stock/OEM..............29.0% Other .........................6.0% What brand of 2-stroke oil do you use? Maxima ...................17.0% Bel-Ray ...................16.4% Yamalube ................10.3% Amsoil .......................8.5% Spectro......................8.5% Motorex.....................5.5% Klotz ..........................4.4% Motul .........................4.2% Redline ......................4.1% HP-2..........................2.4% Silkolene....................2.4% Torco .........................1.8% PJ1 ............................0.6% Other .......................10.3% What brand of 4-stroke oil do you use? Yamalube ................14.6% Hondaline ................14.0% Castrol.......................8.8% Maxima .....................7.6% Motorex.....................7.6% Motul .........................7.6% Amsoil .......................7.0% Bel-Ray .....................7.0% Mobil 1 ......................5.8% Pennzoil.....................2.3% Valvoline ....................2.3% Spectro......................1.8% Kawasaki...................1.2% Quaker State .............1.2% Silkolene....................1.2% Other .........................9.9%

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DIRT BIKE MAGAZINE

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What brand of gearbox oil do you use? Bel-Ray ...................18.4% Maxima ...................10.4% Yamalube ..................9.9% Castrol.......................9.4% Motorex.....................7.1% HP-2..........................5.7% Spectro......................5.7% Motul .........................3.8% Torco .........................3.3% Pennzoil.....................2.4% Silkolene....................2.4% PJ1 ............................1.4% Redline ......................0.9% Other .......................15.1%

Do you influence your friends on what hop-up parts they should buy? Yes...........................75.4% No............................24.6%

What brand of chain lube do you use? Bel-Ray ...................31.6% Maxima ...................15.6% PJ1 ..........................11.3% Silkolene....................7.1% Spectro......................4.2% Motul .........................3.8% Motorex.....................3.3% Castrol.......................2.8% HP2 ...........................1.4% Torco .........................1.4% Other .......................23.6%

Have you ever purchased riding gear from ads in Dirt Bike? Yes...........................53.4% No............................46.6%

What brand of numbers do you use? Factory Effex ...........16.4% De-Cal Works ..........13.1% Dirt Digits ..................8.7% N-Style ......................6.0% Attack........................4.4% Powersport Grafx......3.8% One............................3.3% Pros Choice ..............2.2% Throttle Jockey .........0.5% Other .......................41.5%

RIDING GEAR Where do you purchase the majority of your riding gear? On the internet ........31.9% Local dealer ............29.0% Local accessories store ....................21.0% Mail order ................18.1%

Does your motorcycle dealer generally stock the riding gear you want to buy? Yes...........................52.5% No............................47.5% How much do you spend on riding gear and apparel during the year? $1500+ ......................2.3% $1000-$1500.............2.3% $800-$1000...............5.6% $600-$800.................6.1% $400-$600...............13.1% $250-$400...............31.9% $100-$250...............25.8% Less then $100........12.7%

Reeds purchased? Yes ..........................36.2% No............................63.8%

What brand of helmet do you own? HJC .........................24.5% Arai ..........................11.8% Fox ..........................11.3% Bell ..........................10.8% Thor.........................10.4% O'Neal .......................9.0% Shoei .........................9.0% Fly..............................6.6% Troy Lee.....................5.7% MSR ..........................3.8% One Industries...........3.8% AXO ...........................1.9% AGV ...........................1.5% KBC...........................1.4% SixSixOne..................1.2% M2R...........................0.9% Ocelot........................0.9% Klim ...........................0.5% Other .........................9.9%

What brand did you buy? Boyesen ..................57.7% Moto Tassinari.........18.3% Carbon Tech..............8.5% Stock/OEM..............31.0% Other .......................23.9%

What brand of neck brace do you wear? Leatt ........................14.0% EVS ...........................6.3% Alpinestar ..................2.9% None........................76.8%

Piston purchased? Wiseco ....................44.3% Vertex ........................3.4% CP .............................2.9% Nix .............................0.6% SRS ...........................0.5% Namura .....................0.5% Stock/OEM..............36.2% Other .......................11.5%

What brand of goggles do you own? Scott........................55.2% Oakley .....................19.8% Smith.......................14.2% Spy ..........................12.3% Pro Grip.....................5.7% Fox ............................4.2% Dragon ......................3.8% Thor...........................3.7% Answer ......................2.4% Utopia........................1.4% Blur............................0.9% Brand X .....................0.8% Other .........................5.7%

Bike graphics purchased? Factory Effex ...........23.0% De-Cal Works ..........12.0% Throttle Jockey .......12.0% N-Style ......................8.5% One............................5.0% Attack........................2.5% Powersport Primal ...2.4% FMF ...........................1.5% Honda/Yamaha of Troy1.4% Pro-Circuit.................1.0% Pro's Choice .............0.8% Other .......................27.0%

Have you had your suspension modified in any way? Yes...........................51.9% No............................48.1%

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What brand of gloves do you own? Fox ..........................25.4% Thor.........................23.1% MSR ........................19.8% O'Neal .....................14.6% Answer ....................11.3% Shift...........................6.6% Fly..............................5.7% Troy Lee.....................5.6% AXO ...........................3.8% Acerbis ......................3.5% No Fear .....................3.3% Sinisalo......................3.2% Pro Grip.....................1.9% ARC...........................1.4% SixSixOne..................1.3% Ocelot........................0.5% Xtreme.......................0.4% Other .........................5.4% What brand of boots do you own? Alpinestars ..............38.7% Fox ..........................17.5% Gaerne ....................11.8% Sidi ..........................11.3% Thor...........................9.4% O'Neal .......................5.7% Fly..............................3.3% MSR ..........................3.3% AXO ...........................1.9% Berik ..........................1.8% Hi-Point .....................1.5% Arc.............................1.4% SixSixOne..................0.9% Other .........................2.8% What brand of riding pants do you own? Fox ..........................30.7% Thor.........................23.1% MSR ........................18.4% O'Neal .....................16.0% Moose .......................9.0% Troy Lee.....................7.1% No Fear .....................6.1% Shift...........................5.2% AXO ...........................3.8% Answer ......................2.8% Arc.............................1.9% Acerbis ......................1.0% Ocelot........................0.9% Pro Grip.....................0.8% Xtreme.......................0.5% Other .........................9.9% What brand of jersey do you own? Fox ..........................34.4% Thor.........................25.0% MSR ........................16.5% O'Neal .....................15.1% Answer ......................9.0% Troy Lee.....................7.5% No Fear .....................6.1% Shift...........................5.2% AXO ...........................3.8% Acerbis ......................1.9% Arc.............................1.9% Pro Grip.....................1.4% Alloy ..........................0.9% Xtreme.......................0.8% Azonic .......................0.5% Ocelot........................0.4% Other .......................15.6% PROFILE Sex Male .......................97.2% Female ......................2.8%

Age Under 12 ...................1.9% 12-17.......................15.6% 18-24.........................4.3% 25-34.......................12.3% 35-44.......................26.5% 45-54.......................27.5% 55+ ..........................11.8% Are you married? Yes ..........................58.0% No............................42.0% What is your total yearly household income? $150k+ ....................11.3% $120k-$150k .............8.4% $90k-$120k .............19.2% $70k-$90k ...............11.8% $50k-$70k ...............19.7% $30k-$50k ...............16.3% Under $30k .............13.3% If you are over 18, what is your level of education? High school grad.....43.9% Attending college ......7.4% College grad............33.9% Other .......................14.8% Do you compete in sanctioned motorcycle races? Yes...........................45.7% No............................54.3% If yes, what class? Mini ...........................1.6% 80cc ..........................8.1% 125cc ........................2.4% 250cc ......................17.1% Open .......................17.2% +25 ............................1.6% +30 ..........................13.8% +40 ..........................20.3% +50 ..........................17.9% What type of racing do you compete in? Hare scrambles .......25.1% Enduro.....................20.3% Motocross ...............16.9% Cross Country .........13.5% Desert........................9.7% Hill Climbs .................1.9% Supermoto ................1.4% Supercross ................1.3% Arenacross ................1.0% Other .........................8.7% How often do you compete per year? 50+ times ..................0.0% 40-50.........................0.9% 30-40.........................3.5% 20-30.........................8.7% 10-20.......................28.7% Less than 10 ...........58.3% Does anyone else in your household race? Yes...........................21.2% No............................78.8% How often do you ride? 3 or more/week .......25.6% 2 times/week...........19.1% Once a week ...........20.5% 2-3 time/month .......29.8% Once a month or less5.1%

How much of the maintenance/repair/ hop-ups on your motorcycle is done by you? 100%.......................32.9% 75-100% .................37.1% 50-75% ...................18.3% 25-50% .....................6.1% Less than 25% ..........5.6% What brand of pickup do you own? Ford.........................27.7% Chevrolet.................22.3% Dodge .....................18.0% Toyota......................14.1% GMC..........................6.3% Nissan .......................5.8% Other .........................5.8% Do you plan to buy a new truck in the next 18 months? Yes ..........................15.2% No............................84.8% What other vehicles do you own? Mountain bike .........45.8% Motorcycle trailer ....42.5% SUV .........................31.1% Street Motorcycle....30.2% RV/camper ..............28.3% BMX bike.................15.1% R/C Car ...................12.7% Personal watercraft ...6.1% Snowmobile ..............5.2% How do you transport your motorcycle? Pick up truck ...........50.4% Trailer.......................39.4% Hitch type carrier ....10.2% What other sports/ activites do you participate in? Camping..................58.5% Fishing.....................42.5% Weight lifting ...........36.3% Mountain biking ......34.4% Street motorcycle riding ...................33.0% Hunting....................31.1% Boating....................29.7% Running...................25.5% Snow skiing.............19.3% Truck offroading ......17.9% Road bicycle riding .17.9% Snowboarding.........11.3% Do you own a video game system? Yes...........................59.6% No............................40.4% What type do you own? Play Station 2 ..........31.2% X-Box 360 ...............20.0% Nintendo Wii............17.1% Use Computer.........16.6% Play Station 3 ............9.3% Play Station 1 ............5.9% How many video games do you buy a year? 10+ ............................8.0% 6-9.............................9.7% 3-5...........................17.6% 1-2...........................32.4% None........................32.4%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

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1 Page $5495 $5345 $5095 $4840 2/3 ...........................................4400 ................4275 ................4075 ..................3875 1/2 ...........................................3475 ................3370 ................3215 ..................3055 1/3 ...........................................2480 ................2405 ................2290 ..................2185 1/4 ...........................................1930 ................1870 ................1785 ..................1695 1/6 ...........................................1375 ................1345 ................1270 ..................1195

BLACK & ONE COLOR

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January 2010 ......................10-23-2009 .............10-30-2009 .............12-17-2010 February 2010 ....................11-24-2009 .............12-03-2009 ...............1-21-2010 March 2010..........................12-23-2009 ...............1-04-2010 ...............2-18-2010 April 2010 ..............................1-25-2010 ...............2-01-2010 ...............3-18-2010 May 2010 ...............................2-24-2010 ...............3-03-2010 ...............4-22-2010 June 2010..............................3-24-2010 ...............3-31-2010 ...............5-20-2010 July 2010 ...............................4-23-2010 ...............4-30-2010 ...............6-17-2010 August 2010..........................5-24-2010 ...............6-01-2010 ...............7-15-2010

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MOTOCROSS ACTION MAGAZINE

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Motocross Action advertisers reach the highest-quality audience in the off-road marketplace! When Motorcycle Industry Magazine completed their annual Industry Research Study and asked: “Which consumer magazine drives the most riders to your store?” in the off-road market, Motocross Action scored the highest. Ask any advertiser where they would like to receive a positive review. Motocross Action is the overwhelming choice. Motocross Action is the most profitable media buy in the industry and the only must-buy in the motocross market. 10 www.motocrossactionmag.com

QUICK FACTS: • TOTAL READERSHIP OF 240,000 • 70% OF MOTOCROSS ACTION READERS OWN 2 OR MORE BIKES • 67% HAVE PURCHASED PRODUCTS OR SERVICES FEATURED IN ADS IN MOTOCROSS ACTION • 61% OF MOTOCROSS ACTION READERS COMPETE IN SANCTIONED MOTORCYCLE RACES

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BIKE PROFILE How often do you buy Motocross Action magazine? 1-4 issues ...................6.2% 5-8 issues ...................6.8% 9-12 issues ...............15.3% Subscribe..................71.7% How many people besides yourself look through your copy of Motocross Action? 1 ................................35.2% 2 ................................31.9% 3 ................................17.4% 4 ..................................6.6% 5+ ................................8.9% Do you own a dirt/motocross bike? Yes ............................99.0% No................................1.0% How many bikes do you own? 1 ................................29.1% 2 ................................32.4% 3 ................................11.4% 4+ ..............................27.1% What brand is you newest bike? Honda .......................34.4% Yamaha .....................29.9% Suzuki .......................11.6% Kawasaki ..................10.9% KTM ..........................10.6% Other ...........................1.6% Husaberg ....................0.3% Husqvarna ..................0.3% TM ...............................0.3% What size is it? 50cc-60cc...................2.2% 80cc-85cc...................6.1% 125cc ........................11.5% 200cc-220cc...............4.2% 250cc ........................39.4% 300cc-380cc...............3.8% 400cc-490cc.............28.2% 500cc-520cc...............2.9% 600cc+ ........................1.6% What year is it? 2009 ............................7.3% 2008 ..........................15.0% 2007 ..........................16.0% 2006 ..........................17.6% 2005 ..........................11.2% 2004 ............................9.3% 2003 ............................4.8% 2002 or earlier...........18.8% How many strokes? 2-stroke.....................38.2% 4-stroke.....................61.8% What type is it? Motocross.................75.5% Enduro ......................15.8% Dual Sport...................2.9% Supermoto..................1.0% Other ...........................1.9% Which of these factors influenced you most when you bought your Dirt Bike? Previous exp. ............29.9% Magazine tests .........24.1% Price..........................20.2% Friend's recommend ............8.0% Dealer support ............6.4% Parent's recommend ............3.5% Factory race results....2.5%

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Dealership recommend ............2.1% Factory cont program ..................1.6% Showroom avail..........1.6%

Have you ever purchased products from ads in motocross action? Yes ............................66.9% No .............................33.1%

Do you own an ATV? Yes ............................30.2% No .............................69.8%

Does your motorcycle dealer stock the products you want to buy? Yes ............................50.3% No .............................49.7%

Do you plan to buy a new bike in the next 12 months? Yes ............................41.1% No .............................35.0% Maybe .......................23.9% What brand do you plan to buy? Honda .......................28.6% Yamaha .....................26.4% KTM ..........................20.0% Kawasaki ..................11.8% Suzuki .......................10.5% Husqvarna ..................1.4% Husaberg ....................0.9% Other ...........................0.5% What size will it be? 50-60cc.......................1.5% 80-85cc.......................2.4% 125cc ........................11.2% 200-220cc...................1.9% 250cc ........................38.3% 300-380cc...................3.9% 400-490cc.................36.4% 500-520cc...................1.5% 600cc+ ........................2.9% What year will it be? Brand new ................58.0% Used..........................18.0% Not sure ....................24.0% How many strokes? 2-stroke.....................33.0% 4-stroke.....................67.0% What type will it be? Motocross.................77.8% Enduro ......................14.0% Dual Sport...................5.8% Other ...........................2.4% Do you influence your friend's on what they should buy? Yes ............................71.7% No .............................28.3% Do you plan to buy an ATV? Yes ............................11.8% No .............................88.2% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Editorial in MXA ........40.7% Ads in MXA ...............40.4% Catalogs....................22.2% Bike shop..................16.2% Friends ......................15.5% At races.......................9.4% Other magazines ........2.7% Other .........................20.9% Where do you purchase the majority of replacement parts, hop-up parts and accessories? On the internet..........40.3% Local motorcycle dealer ....................30.0% Local accessory store ......................13.4% Catalog .....................12.4% Mail order....................3.9%

How much do you spend on replacement parts, hopup parts and accessories for your bike each month? $400+........................4.3%$ 300-$500.....................3.0% $200-$300 ................15.2% $100-$200 ................33.4% Less than $100 .........44.0% Exhaust pipe purchased for your 2-stroke bike? FMF...........................53.5% Pro Circuit .................29.5% Other .........................11.5% Bill's Pipes ..................3.0% DG...............................2.5% Exhaust pipe purchased for your 4-stroke bike? FMF...........................38.7% Pro Circuit .................14.5% Dr. D ..........................12.9% Yoshimura ...................3.8% Akrapovic....................2.7% Two Brothers...............2.7% Big Gun.......................1.8% Leo Vince ....................1.6% Jardine ........................1.1% Vance & Hines.............0.9% HMF ............................0.5% Other .........................18.8% Silencer purchased? FMF...........................50.7% Pro Circuit .................21.7% Dr. D ............................9.0% Two Brothers...............2.3% Bill's Pipes ..................1.8% Vance & Hines.............1.4% Leo Vince ....................0.9% Jardine ........................0.5% Other .........................11.8% Handlebar purchased? Renthal......................36.8% Pro Taper...................34.0% Tag ............................11.9% Answer ........................2.1% Fasst ...........................2.1% Moose .........................2.0% Sunline ........................1.8% O'Neal .........................1.1% Acerbis........................0.7% Azonic .........................0.4% Tusk.............................0.3% Other ...........................4.9% Sprocket purchased? Renthal......................40.6% Sunstar........................8.3% SideWinder .................8.0% Sunline ........................7.2% Primary Drive ..............5.8% Vortex..........................5.1% Moose .........................4.3% Tag...............................4.3% JT ................................3.3% Answer ........................1.1% Sprocket Specialists...1.1% P.B.I. ............................0.7% Other .........................10.1%

Chain purchased? D.I.D. .........................36.3% Renthal......................25.2% RK .............................10.0% Regina.........................7.0% Krause/SideWinder ....5.6% Primary Drive ..............4.8% Sunline ........................2.6% Tsubaki........................1.9% EK................................1.1% KMC............................1.1% Other ...........................4.4% Levers purchased? ASV ...........................33.2% Sunline /ARC ............14.1% MSR ..........................14.1% Works Connection......7.5% Motion Pro ..................5.5% Renthal........................5.5% Magura........................3.0% Applied Racing ...........2.5% Flanders ......................1.0% Longhorn ....................0.5% Other .........................13.1% Triple clamp purchased? Applied Racing .........17.8% Pro Circuit .................15.8% RG3...........................14.9% Tag...............................5.9% Universal .....................4.0% Ride Engineering ........3.0% Sunline ........................3.0% Scott's ........................2.9% BRP.............................2.0% Tru Tech.......................1.8% Longhorn ....................1.0% Other ...........................0.0% Grips purchased? Renthal......................35.0% Pro Taper...................25.9% Scott .........................16.5% Pro-Grip ....................10.8% Tag...............................2.7% O'Neal .........................2.4% Oury ............................2.4% Smith...........................2.0% Sunline ........................1.7% 909 ..............................1.3% ODI ..............................0.7% Other ...........................4.7% Air filter purchased? Twin-Air .....................53.1% Uni-Filter ...................20.2% K&N...........................12.0% Ready Racing .............4.5% Filtron ..........................1.7% Answer ........................0.7% PC ...............................0.7% Other ...........................7.2% What brand of replacement front tire do you use most often? Dunlop ......................48.1% Michelin.....................17.2% Maxxis.......................14.8% Bridgestone ..............14.1% Kenda..........................4.0% Pirelli............................4.0% Cheng Shin .................0.7% IRC ..............................0.6% Metzeler ......................0.5% Other ...........................2.7% What brand of replacement rear tire do you use most often? Dunlop ......................45.1% Maxxis.......................17.8% Michelin.....................15.8% Bridgestone ..............12.8%

Kenda..........................5.1% Pirelli............................4.4% Metzeler ......................1.7% Cheng Shin .................1.3% IRC ..............................1.0% Trelleborg ....................0.3% Other ...........................1.7% How many tires do you purchase a year? 20+ ..............................1.4% 15-20...........................1.6% 10-15...........................4.6% 5-10...........................21.2% Less than 5 ...............70.9% Brake pads purchased? EBC...........................37.1% Braking........................6.2% DP/Dunlop ..................4.1% Tusk.............................3.4% Moose .........................2.7% Galfer ..........................1.7% Renthal........................1.4% MSR ............................1.0% SBS .............................0.7% Stock/OEM ...............37.5% Other ...........................4.1% What brand of 2-stroke oil do you use? Maxima .....................18.4% amalube ....................15.2% msoil..........................12.0% Bel-Ray .....................10.0% Spectro .......................7.2% HP-2............................4.8% Motorex.......................4.4% Castrol.........................3.6% Klotz ............................3.6% Torco ...........................2.8% Motul ...........................2.4% Redline ........................2.4% Silkolene .....................1.6% Kal-Gard .....................0.8% Other .........................10.8% What brand of 4-stroke oil do you use? Hondaline..................20.7% Yamalube ..................12.7% Maxima .....................10.9% Bel-Ray .......................7.3% Castrol.........................7.3% Amsoil .........................6.5% Spectro .......................5.5% Mobil 1 ........................4.4% Motorex.......................2.9% Kawasaki.....................1.9% Motul ...........................1.8% Silkolene .....................1.8% Valvoline......................1.7% Torco ...........................1.1% Klotz ............................0.7% PJI ...............................0.7% Pennzoil ......................0.4% Other .........................10.9% What brand of gearbox oil do you use? Maxima .....................17.5% Bel-Ray .....................15.8% HP-2..........................12.5% Yamalube ..................11.4% Castrol.........................7.7% Motorex.......................4.7% Spectro .......................4.6% Motul ...........................3.4% Silkolene .....................2.0% PJI ...............................1.3% Torco ...........................1.0% Pennzoil ......................0.7% Kal-Gard .....................0.3% Other .........................19.2%

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What brand of chain lube do you use? Bel-Ray .....................30.6% Maxima .....................27.3% PJI ...............................9.8% Silkolene .....................4.7% Motul ...........................3.7% Spectro .......................2.7% HP-2............................2.4% Sidewinder..................2.0% Torco ...........................0.7% Other .........................21.9%

How much do you spend on riding gear and accessories during the year? $1500+........................0.0% $1000-$1500 ..............2.6% $800-$1000 ................6.2% $600-$800 ..................7.5% $400-$600 ................14.0% $250-$400 ................24.7% $100-$250 ................34.1% Less than $100 ............11%

What brand of numbers do you use? De-Cal Works ...........26.2% Factory Effex.............19.3% N-Style ......................13.1% Attack..........................4.8% One .............................4.8% Dirt Digits ....................3.8% Throttle Jockey ...........1.4% Pros Choice ................0.7% Other .........................25.9%

What brand of helmet do you own? HJC ...........................23.2% Fox ............................16.5% Shoei.........................11.8% Thor...........................11.4% O'Neal .........................7.7% Troy Lee ......................7.6% Arai ..............................7.1% Bell ..............................7.0% One Industries ............5.7% Fly................................5.4% Answer ........................4.7% SixSixOne ...................4.4% KBC.............................3.7% MSR ............................2.4% Xtreme.........................1.0% AXO.............................0.7% Other .........................13.8%

Bike graphics purchased? Factory Effex.............19.9% Stock/OEM ...............18.9% De-Cal Works ...........15.5% N-Style ......................14.5% One ...........................10.4% FMF.............................2.0% Pro Circuit ...................1.7% Throttle jockey ............0.7% Primal ..........................0.3% Pro's Choice ...............0.3% Other .........................18.5% Reeds purchased? Boyesen....................32.4% Stock/OEM ...............31.6% Moto Tassinari ..........17.8% Carbon Tech ...............4.0% Other .........................14.2% Have you had your suspension modified in any way? Yes ............................56.1% No .............................43.9% Have you modified your engine in any way? Yes ............................47.9% No .............................52.1% Do you influence your friends on what hop-up parts they should buy? Yes ............................63.2% No .............................36.8% RIDING GEAR Where do you purchase the majority of your riding gear? Mail order..................21.5% Local motorcycle dealer ....................34.0% Local accessory store ......................19.9% On the internet..........39.4% Have you ever purchased riding gear from ads in Motocross Action? Yes ............................52.1% No .............................47.9% Does your motorcycle dealer stock the riding gear you want to buy? Yes ............................47.7% No .............................52.3%

What brand of goggles do you own? Scott .........................50.8% Oakley.......................26.3% Spy............................15.8% Smith.........................12.8% Fox ..............................9.8% Thor.............................6.4% Dragon ........................5.7% Pro Grip.......................4.4% Answer .......................1.0% Utopia .........................1.0% Blur..............................0.7% X Brand .......................0.7% Arc...............................0.3% Other ...........................4.4% What brand of gloves do you own? Fox ............................44.8% Thor...........................25.6% Answer......................11.4% MSR ..........................10.1% O'Neal .........................8.8% Fly................................8.1% Troy Lee ......................8.1% No Fear .......................7.7% Shift.............................6.7% AXO.............................2.7% Arc...............................1.0% Xtreme.........................0.3% Other ...........................5.4% What brand of boots do you own? Alpinestars ................44.4% Fox ............................17.8% Gaerne ......................14.8% Thor...........................10.8% Sidi ..............................7.4% O'Neal .........................4.0% Berik............................3.4% MSR ............................2.7% Answer ........................2.0% AXO.............................2.0% Fly................................2.0% SixSixOne ...................2.0% Arc...............................1.7% Hi-Point.......................1.7% Ocelot .........................1.0% Other ...........................6.7%

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What brand of jersey do you own? Fox ............................38.7% Thor...........................29.6% Answer......................14.1% MSR ..........................11.4% Troy Lee ....................10.4% O'Neal .........................9.8% Fly................................7.8% No Fear .......................7.7% Shift.............................7.7% Moose .........................6.4% AXO.............................3.4% Alloy ............................2.0% Arc...............................1.7% Xtreme.........................1.0% Ocelot .........................0.7% Sinisalo........................0.7% Other ...........................4.7% What brand of riding pants do you own? Fox ............................37.7% Thor...........................28.3% MSR ..........................12.5% Answer......................11.4% Troy Lee ......................9.1% No Fear .......................8.8% O'Neal .........................8.6% Shift.............................8.1% Fly................................7.7% Moose .........................5.4% AXO.............................2.4% Alloy ............................1.7% Arc...............................1.3% Ocelot .........................1.3% Xtreme.........................1.0% Sinisalo........................0.3% Other ...........................5.1% What brand of chest protector do you wear? Thor...........................25.9% Fox ............................22.9% SixSixOne ...................6.1% EVS .............................5.7% Shift.............................4.4% No Fear .......................3.4% Troy Lee ......................3.3% MSR ............................3.0% O'Neal .........................3.0% Fly................................2.7% HRP.............................2.7% Answer ........................2.0% AXO.............................1.7% Acerbis........................1.0% Xtreme.........................0.3% Other ...........................3.7% None .........................12.8% PROFILE Gender Male ..........................98.3% Female ........................1.7% Age 12 & under ..................4.0% 13-17.........................17.7% 18-24...........................6.4% 25-34.........................15.7% 35-44.........................27.1% 45-54.........................11.4% 50+ ............................17.7% Are you married? Yes ............................48.8% No .............................51.2%

What is your total yearly household income? $150k+ ........................7.8% $120k-$150k...............5.3% $90k-$120k...............18.1% $70k-$90k.................13.2% $50k-$70k.................20.6% $30k-$50k.................19.6% Under $30k ...............15.3% If you are over 18, what is your level of education? High school grad ......44.6% Attending college......10.0% Collage grad .............34.5% Other .........................10.8% Do you compete in sanctioned motorcycle races? Yes ............................61.0% No .............................39.0% If yes, what class? Mini .............................0.9% 80cc ............................3.9% 125cc ..........................9.6% 250cc ........................19.7% 450cc ........................12.7% +25 ..............................3.5% +30 ............................19.2% +40 ............................17.0% +50 ............................13.1% pro...............................0.4% What type of racing do you compete in? Motocross.................55.8% Cross country ...........18.1% Desert..........................7.6% Supercross..................4.3% Arenacross..................4.0% Supermoto..................1.1% Other ...........................9.1% How often do you compete per year? 50+ times ....................1.0% 40-50 times.................2.0% 30-40 times.................3.0% 20-30 times.................8.4% 10-20 times...............38.6% Less than 10 .............47.0% Does anyone else in your household race? Yes ............................24.7% No .............................75.3% How often do you ride? 3 or more/week ........22.4% 2 times/week ............24.4% Once a week.............20.3% 2-3 times/month .......24.7% Once a month or less .8.1% How much of the maintenance/repairs/ hop-ups on your motorcycle is done by you? 100% ........................32.8% 75-100%...................38.2% 50-75%.....................14.5% 25-50%.......................7.8% Less than 25% ...........6.8% What brand of pickup do you own? Ford...........................29.6% Chevrolet ..................23.6%

Dodge .......................14.1% Toyota .......................14.1% GMC .........................10.1% Nissan .........................4.4% Mazda ............................1% Honda .........................0.3% Other ..............................4% Do you plan to buy a new truck in the next 18 months? Yes ............................20.3% No .............................79.7% What other vehicles do you own? Mountain bike...........47.1% Motorcycle trailer......42.4% SUV...........................29.0% RV/Camper ...............19.5% BMX bike ..................18.5% Road bicycle.............11.8% R/C Car.....................11.8% Snowmobile................9.1% Personal watercraft ....7.7% How do you transport your motorcycle? Pick up truck.............69.0% Trailer.........................45.1% Van ..............................4.7% Hitch type carrier ........4.4% What other sports/activites do you participate in? Fishing ......................50.2% Camping ...................47.8% Weight lifting .............36.0% Hunting .....................34.7% Mountain biking........33.7% Boating .....................24.9% Street Motorcycle riding .....................23.6% Running.....................21.9% Snowboarding ..........19.2% Snow skiiing..............16.2% Truck off roading.......14.1% Road bicycle riding...13.8% Do you own a video game system? Yes ............................67.3% No .............................32.7% What type do you own? Playstation 2 .............39.1% Nintendo Wii .............18.9% Use computer...........18.5% X Box 360 .................15.8% X-Box ........................11.8% Playstation 3 ...............9.1% Playstation 1 ...............8.8% How many video games do you buy a year? 10+ ..............................9.7% 6-9.............................11.7% 3-5.............................28.6% 1-2.............................50.0% How many hours per week are you on the internet? 1-5.............................61.5% 5-10...........................24.1% 10-20...........................9.8% 20+ ..............................4.5% Where do you get your race coverage? TV..............................68.4% magazine ..................64.3% internet......................44.4%

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COVERS & POSITIONS

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September 2010....................6-17-2010 ...............6-24-2010 ...............8-12-2010 October 2010 ........................7-19-2010 ...............7-26-2010 ...............9-09-2010 November 2010.....................8-17-2010 ...............8-24-2010 .............10-07-2010 December 2010.....................9-20-2010 ...............9-27-2010..............11-11-2010 January 2011.......................10-15-2010 .............10-22-2010 .............12-09-2010 February 2011 .....................11-17-2010..............11-24-2010................1-13-2011 March 2011..........................12-15-2010 .............12-22-2010................2-10-2011 www.motocrossactionmag.com 13

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DIRT WHEELS MAGAZINE

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Dirt Wheels has been the number one ATV magazine in both circulation and advertising for over 30 years, and is nearly twice the size of its closest competitor. The Dirt Wheels audience is the most avid in the sport. They pay $5.99 per copy and read it cover to cover, holding on to an issue for 2.5 years and reading it 8.3 times. Combine the most avid audience, the largest circulation, penetration on thousands of newsstand across the world, and you have what advertisers say is the most profitable magazine in the motorcycle or ATV market. Dirt Wheels is the only must-buy in the ATV industry!

QUICK FACTS: • TOTAL READERSHIP OF OVER 400,000 • 99.4% OWN AN ATV • 46% OF DIRT WHEELS READERS OWN THREE OR MORE ATVS IN THEIR HOUSEHOLD • 63% OF READERS HAVE 3 OR MORE FAMILY MEMBERS WHO RIDE • 69% HAVE PURCHASED PRODUCTS FROM DIRT WHEELS ADS 14 www.dirtwheelsmag.com

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VEHICLE OWNERSHIP How often do you buy Dirt Wheels magazine? I-4 issues a year .......1.90% 5-8- issues a year.....3.40% 9-12 issues a year ....8.90% Subscribe................86.80% How many people besides yourself look through your copy of Dirt Wheels? 1 ................................18.6% 2 ................................17.7% 3 ................................24.4% 4 ................................21.1% 5 ..................................9.0% 6+ ................................9.2% Do you own an ATV? Yes ............................99.4% No................................0.6% How many ATVs do you own? 1 ................................27.0% 2 ................................27.2% 3 ................................23.4% 4+ ..............................22.4% What year is your newest ATV? 2008 ..........................26.9% 2007 ..........................20.4% 2006 ..........................15.5% 2005 ..........................14.0% 2004 ............................9.0% 2003 ............................4.5% 2002 or earlier.............9.7% What brand is your newest ATV? Yamaha .....................34.8% Honda .......................29.0% Suzuki .......................12.4% Polaris .........................9.5% Kawasaki.....................6.0% Arctic Cat ....................3.3% Can-Am.......................2.5% Bombardier.................0.2% Kymco.........................0.2% Other ...........................2.1% What type is your newest ATV? Sport 2-wheel ...........63.1% Utility 4x4 ..................24.3% Sport 4x4 ....................5.1% Utility 2-wheel .............3.1% Side by Side................2.6% Youth ...........................1.5% Entry level ...................0.2% What engine type is your newest ATV? 2-stroke.......................7.3% 4-stroke.....................92.7% What size is your newest ATV? 50-70cc.......................0.6% 80-90cc.......................1.9% 125-199cc...................0.4% 200-299cc...................9.1% 300-399cc...................7.8% 400-499cc.................46.3% 500-599cc...................8.0% 600cc ..........................5.2% 700cc +.....................20.7% Which of these factors influenced you most when you bought your ATV? Previous brand exp. .50.0% Mag test results ........44.6% Price..........................39.8% Friend's recommend 21.4% Local dealer support .................14.4%

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Showroom availability .............10.2% Factory race team results ............9.0% Dealer recommend.....8.4% Parent's recommend ................4.2% Factory cont. program ..................2.8%

Do you compete in organized races? Yes ............................28.6% No .............................71.4%

Do you influence your friends on what ATV they should buy? Yes ............................81.5% No .............................18.5%

What type of racing do you compete in? Cross Country/ Hare scrambles .....28.3% Motocross.................25.3% Sand drags ...............13.8% Flattrack ....................11.2% Mud bogs....................7.4% Ice racing ....................5.2% Desert/Baja .................4.8% ATV pulls .....................4.1%

Do you plan to buy an ATV in the next 12 months? Yes ............................43.8% No .............................56.2%

Do you own a pickup truck? Yes ............................87.4% No .............................12.6%

Which brand do you plan to buy? Yamaha .....................32.1% Honda .......................21.0% Suzuki .......................10.7% Polaris .........................8.5% Kawasaki.....................6.7% Can-Am.......................4.5% Bombardier.................1.8% Arctic Cat ....................1.3% Apex............................0.4% Kymco.........................0.0% Other ...........................1.3%

What brand of pickup do you own? Chevrolet ..................32.7% Ford...........................25.6% Dodge .......................22.0% GMC............................7.6% Toyota .........................5.6% Nissan .........................2.5% Honda .........................1.1% Mazda .........................0.2% Other ...........................2.7%

What type of ATV will you buy? Sport 2-wheel ...........58.0% Utility 4x4 ..................21.9% Side by Side................6.8% Sport 4x4 ....................5.5% Youth ...........................4.1% Utility 2 wheel .............2.7% Entry level ...................0.9% What type engine will it have? 2-stroke.......................5.3% 4-stroke.....................87.4% Undecided ..................7.2% What size will you buy? 50-70cc.......................2.8% 80-90cc.......................1.9% 125-199cc...................0.0% 200-299cc...................4.2% 300-399cc...................7.0% 400-499cc.................40.8% 500-599cc...................7.0% 600-700cc...................9.9% 700cc +.....................17.8% Undecided ..................8.5% How do you use your ATV(s)? Off-road fun riding ....87.0% Racing.......................32.2% Hunt/fish/camp.........29.0% Farm vehicle .............17.0% In what type of terrain do you ride on? Trails/forests .............76.8% Mud/swamp .............43.8% Farmland...................38.6% Snow/ice...................37.2% Sand dunes ..............30.8% Desert .......................17.0% How many of your family members also ride? 1 ................................12.5% 2 ................................18.1% 3 ................................22.1% 4+ ..............................40.5% None ...........................6.8%

What other vehicles do you own? Car ............................46.4% SUV...........................34.2% Motorcycle trailer......27.8% Mountain bike...........27.0% RV/Camper ...............17.2% Street Motorcycle .....15.6% R/C Car.....................15.2% BMX bike ..................13.4% Travel trailer...............13.2% Off road motorcycle..12.4% Snowmobile................8.0% Personal watercraft ....6.0% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in DW.................45.0% Internet......................39.6% Catalogs....................30.2% Friends ......................14.0% Editorial in DW ..........12.6% Bike shop..................12.2% Other magazines ........4.4% At competitions ..........2.8% Other ..........................6.4% Where do you purchase the majority of your parts and accessories? Internet......................34.2% Local ATV dealer.......34.2% Mail order catalog.....16.6% Local shop ................10.4% Ads in DW.................10.0% Does your ATV dealer generally stock the parts and accessories you want to buy? Yes ............................43.9% No .............................56.1% On average, how much do you spend on parts and accessories for your ATV each month? $400+..........................5.1% $300-$400 ..................8.4% $100-$200 ................32.9% Less than $100 .........53.6%

Have you ever purchased products from ads in Dirt Wheels? Yes ............................69.1% No .............................30.9% Have you purchased new exhaust pipes? Yes ............................58.3% No .............................41.7% If yes, what brand did you buy? FMF...........................20.6% HMF ..........................14.6% Yoshimura ...................9.5% White Bros ..................6.0% Curtis Sparks ..............5.7% LRD .............................5.1% Big Gun.......................4.1% DG...............................4.0% Pro Circuit ...................2.8% Eddie Sanders ............2.2% LEXX ...........................2.1% Cobra ..........................1.9% SuperTrapp .................1.9% CT................................1.6% Dr. D ............................1.5% Alba .............................1.3% Paul Turner..................1.2% Two Brothers...............1.1% DMC............................0.9% Hot Seat......................0.9% Other .........................10.4% Have you purchased a exhaust silencer? Yes ............................37.0% No .............................63.0% If yes, what brand did you buy? FMF...........................21.8% HMF ..........................13.1% Yoshimura .................11.2% White Bros ..................6.3% Pro Circuit ...................5.8% LRD .............................5.3% Big Gun.......................3.4% SuperTrapp .................3.3% DG...............................2.5% LEXX ...........................2.4% Toomey .......................2.3% Two Brothers...............2.1% Trinity...........................1.9% CT................................1.5% Cobra ..........................1.0% Eddie Sanders ............0.9% Ron Woods .................0.8% DMC............................0.5% Dr. D ............................0.5% Other .........................12.6%

If yes, what brand did you buy? Renthal......................34.6% SideWinder ...............18.8% Primary Drive ............18.4% Sunstar......................15.4% Tag...............................6.4% Sunline ........................3.8% Magnum......................0.9% Vortex..........................0.9% Other .........................19.7% Have you purchased a chain? Yes ............................50.8% No .............................49.2% If yes, what brand did you buy? D.I.D ..........................37.7% Renthal......................19.9% Primary Drive ............13.4% SideWinder ...............13.4% RK .............................10.8% Regina.........................3.5% EK................................3.0% Tsubaki........................2.6% KMC............................1.7% Sunline ........................0.9% Other ...........................9.5% Have you purchased aftermarket grips? Yes ............................71.2% No .............................28.8% If yes, what brand did you buy? Scott .........................26.0% Pro-Grip ....................23.2% Renthal......................20.1% Oury ............................7.2% Answer ........................6.0% 909 ..............................4.1% Smith...........................3.8% O'Neal .........................3.4% ODI ..............................3.1% Sunline ........................0.3% Azonic .........................0.3% Other .........................21.3% Have you purchased an air filter? Yes ...........................79.1% No .............................20.9% If yes, what brand did you buy? K&N...........................59.8% Uni-Filter ...................19.6% Twin-Air .......................9.8% NoToil ..........................2.4% Filtron ..........................0.5% Other .........................10.3%

Have you purchased handlebars? Yes ............................49.8% No .............................50.2%

Have you purchased front tires? Yes ............................71.9% No .............................28.1%

If yes, what brand did you buy? Answer/Pro Taper.....36.8% Renthal......................32.3% Tag ............................14.8% Fasst ...........................6.7% Fly................................6.7% Moose .........................5.8% Tusk.............................4.5% DG...............................2.7% O'Neal .........................1.8% Azonic .........................0.4% Stock...........................4.0% Other ...........................9.0%

If yes what brand did you buy? ITP.............................39.7% Maxxis.......................26.5% Kenda..........................7.8% Carlisle ........................3.6% Dunlop ........................3.6% SkatTrak .....................2.7% Goodyear ....................1.9% Duro ............................1.3% Pirelli............................1.2% Sand Tires Unltd.........1.1% Ohtsu ..........................1.0% AMS ............................0.7% Greenball.....................0.6% Armstrong ...................0.5% Bridgestone ................0.4% STI...............................0.2% Other ...........................6.8%

Have you purchased sprockets? Yes ............................52.1% No .............................47.9%

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DIRT WHEELS MAGAZINE

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Have you purchased rear tires? Yes ............................84.5% No .............................15.5% If yes, what brand did you buy? ITP.............................39.6% Maxxis.......................27.6% Kenda..........................7.8% Skat Trak .....................4.6% Carlisle ........................4.2% Dunlop ........................4.2% Sand Tires Unltd.........1.8% Goodyear ....................1.4% Greenball.....................1.3% Ohtsu ..........................1.0% Pirelli............................0.8% AMS ............................0.6% Bridgestone ................0.5% Cheng Shin .................0.5% Duro Tire .....................0.4% Armstrong ...................0.3% BKT .............................0.2% STI...............................0.2% Other ...........................5.6% How many paris of tires do you buy a year? 1 ................................61.3% 2 ................................22.1% 3 ..................................7.6% 4 ..................................5.8% 5+ ......................................... 3. ....................................2% Have you purchased aftermarket wheels? Yes ............................56.6% No .............................43.4% If yes, what brand? ITP.............................63.4% Douglas.....................40.0% Hiper ...........................7.2% Motosport Alloy ..........2.3% OMF ............................1.9% AMS ............................1.5% High Lifter ...................0.8% R.I.S. Design ...............0.8% Vision Wheel ...............0.4% Other ...........................9.4% Have you purchased brake pads? Yes ............................58.0% No .............................42.0% If yes, what brand? EBC...........................50.7% DP/Dunlop ..................5.6% Tusk.............................5.6% Galfer ..........................3.7% Moose .........................3.4% EPI...............................3.0% Streamline...................2.2% SBS .............................1.9% Vesrah .........................1.9% Braking........................0.7% Stock.........................25.7% Other ...........................7.1% Have you purchased nerf bars? Yes ............................49.0% No .............................51.0% If yes, what brand? Pro Amor...................25.6% DG.............................17.5% Tusk...........................12.6% AC .............................11.7% Pro Aluminum .............7.6% IMS/Roll Design..........4.5% Answer ........................0.9% Um Performance ........0.9% Stock...........................0.4% None ...........................9.4% Other .........................27.4% 16 www.dirtwheelsmag.com

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What brand of 4-stroke oil do you use? Yamalube ..................22.0% Hondaline..................16.2% AMSOIL ....................11.4% Castrol.........................9.0% Maxima .......................6.2% Valvoline......................5.0% Bel-Ray .......................4.2% Kawasaki.....................4.0% Mobil 1 ........................3.8% Pennzoil ......................2.1% Spectro .......................2.0% Motorex.......................1.6% Motul ...........................1.4% Quaker State...............0.8% PJ1 ..............................0.6% Silkolene .....................0.6% Panolin ........................0.2% Other .........................12.8% None ...........................6.0% What brand of 2-stroke oil do you use? Yamalube ..................22.2% AMSOIL ....................19.9% Bel-Ray .......................7.4% Maxima .......................6.9% Castrol.........................6.0% Silkolene .....................5.1% Hondaline....................3.8% Spectro .......................3.7% Pennzoil ......................3.2% Motul ...........................1.4% Valvoline......................1.3% Motorex.......................0.9% PJ1 ..............................0.9% Other .........................17.1% What brand of gearbox oil do you use? Yamalube ..................19.6% AMSOIL ....................11.4% Castrol.........................7.2% Maxima .......................6.5% Bel-Ray .......................6.3% HP-2............................6.3% Mobil 1 ........................5.4% Spectro .......................3.3% Pennzoil ......................3.0% Silkolene .....................1.6% PJI ...............................1.4% Motul ...........................1.2% Motorex.......................0.5% Other .........................26.2% Have you purchased aftermarket graphics? Yes ............................31.3% No .............................68.7% If yes, what brand? Factory Effex.............24.6% One Industries ..........12.7% Stock/OEM .................8.5% Alba .............................6.3% N-Style ........................6.3% Decal Works................4.2% Pro Circuit ...................4.1% Verde Powersports .....2.8% FMF.............................1.4% Other .........................31.0% Have you had your suspension modified? Yes ...........................35.8% No .............................64.2% Have you modified your engine in any way? Yes ............................51.5% No .............................48.5%

RIDING GEAR What is your main source of info for purchasing riding gear? Ads in DW.................41.0% Catalogs....................31.0% Internet......................23.4% Bike shop..................13.8% Friends ......................12.8% Editorial in DW ............5.0% At competitions ..........3.2% Other mags .................2.2% Other .........................10.2% Where do you purchase the majority of your riding gear? Local dealer ..............29.9% Internet......................29.1% Mail order catalog.....18.8% ATV shop...................12.4% Ads in DW...................9.9% How much do you spend on riding gear and apparel during the year? $1200-$1500 ..............3.2% $1000-$1200 ..............1.1% $800-$1000 ................3.2% $600-$800 ..................2.7% $400-$600 ................11.3% $250-$400 ................24.0% $250 or less ..............54.4% Have you purchased a helmet? Yes ............................95.9% No................................4.1% If yes, what brand? HJC ...........................23.2% Thor...........................17.0% Fox ............................13.8% Bell ..............................9.8% O'Neal .........................7.0% Fly................................5.0% Troy Lee ......................3.4% MSR ............................3.2% Shoei ...........................3.0% Answer ........................2.8% ARC.............................2.6% KBC.............................2.0% One Industries ............1.4% M2R ............................1.0% One .............................0.8% SixSixOne ...................0.8% Other ........................16.8% None ...........................0.6% Have you purchased goggles? Yes ............................94.0% No................................6.0% If yes, what brand? Scott .........................51.5% Oakley.......................22.0% Smith.........................13.0% Fox ............................12.8% Thor...........................11.4% Spy..............................8.5% Answer ........................3.2% Fly................................3.0% Pro Grip.......................3.0% Xtreme.........................0.9% Other ...........................6.4% None ...........................1.1%

Have you purchased gloves? Yes ............................92.5% No................................7.5% If yes, what brand? Fox ............................33.8% Thor...........................19.0% O'Neal .........................9.4% Answer ........................8.4% Fly................................7.6% Shift.............................6.4% MSR ............................6.0% No Fear .......................3.4% ARC.............................3.0% Troy Lee ......................2.0% Pro Grip.......................1.6% AXO.............................1.2% Ocelot .........................1.2% Four.............................0.8% SixSixOne ...................0.8% Other .........................12.4% Have you purchased boots? Yes ............................51.7% No .............................30.5% If yes, what brand? Fox ............................21.3% Thor...........................19.6% Alpinestars ................18.8% O'Neal .........................9.7% AXO.............................4.8% Fly................................4.3% ARC.............................2.8% Gaerne ........................2.6% MSR ............................2.3% Answer ........................2.0% Ocelot .........................1.7% Four.............................0.9% Sidi ..............................0.6% Acer.............................0.3% TCX .............................0.3% Other ...........................8.0% What you purchased riding pants? Yes ............................62.0% No .............................38.0% If yes, what brand? Fox ............................25.0% Thor...........................17.8% Answer ........................9.3% O'Neal .........................9.0% Shift.............................9.0% Fly................................8.8% MSR ............................5.3% ARC.............................2.5% Troy Lee ......................2.4% No Fear .......................2.3% Ocelot .........................1.5% Xtreme.........................1.4% Four.............................1.3% AXO.............................0.8% Other ...........................3.8% Have you purchased shoulder pads? Yes ............................28.2% No .............................71.8%

If yes, what brand? Fox ............................31.7% Thor...........................25.2% Fly................................7.2% O'Neal .........................7.1% Answer ........................5.0% EVS .............................5.0% Shift.............................4.3% AXO.............................3.6% MSR ............................3.5% Other ...........................7.2% PROFILE What is your gender? Male ..........................93.3% Female ........................6.7% How old are you? Under 12 .....................1.1% 12-15...........................8.8% 16-20.........................11.3% 21-24...........................9.2% 25-29.........................12.4% 30-39.........................25.5% 40-49.........................20.6% 50+ ............................11.1% Are you married? Yes ............................54.8% No .............................45.2% What is your total yearly household income? Under $30k ...............16.4% $30k-$50k.................24.2% $50k-$70k.................26.3% $70k-$90k.................14.8% $90k-$120k...............10.3% $120k-$150k...............4.6% $150k+ ........................3.4% If you are over 18, what is you level of education? High school grad ......54.0% Attending college......11.2% College grad .............21.2% Other .........................13.6% What other sports/ activities do you participate in? Camping ...................67.6% Fishing ......................56.8% Hunting .....................41.6% Boating .....................31.6% Off-road Moto riding.25.6% Truck off roading.......24.4% Mountain biking........21.4% Running.....................14.4% Personal watercraft ..13.0% Snowboarding ............9.2% Snow skiing ................8.8% Do you own a video game system? Yes ............................79.1% No .............................20.9% What type do you own? Playstation 1 or 2......57.7% Nintendo Wii .............31.8% Use computer...........22.0% X Box 360 .................17.5% Playstation 3 .............17.3% X Box .......................15.0% Dreamcast ..................1.9% Other ...........................9.7%

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COVERS & POSITIONS

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ATV ACTION MAGAZINE

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QUICK FACTS:

4-Wheel ATV Action magazine has been riding alongside these • TOTAL READERSHIP OF OVER 150,000 enthusiasts for 27 years and • 64% OF READERS OWN 2 OR MORE QUADS bringing them the • 64% HAVE PURCHASED latest and greatest in PRODUCTS FROM ADS performance IN ATV ACTION products, safety • READERS SPEND OVER gear and $70 MILLION A YEAR accessories. ATV IN PARTS AND ACCESSORIES Action bumps the rev limiter to Whether their favorite provide a great riding spots are sand media value with dunes, mud bogs, deep in-depth and upwoods, public lands or to-date tests, private OHV parks, ATV shootouts, product Action readers are the evaluations, and cream of the crop of off-highway vehicle (OHV) enthusiasts. They push race and event coverage of all things ATV. The magazine and the limits of gravity and consistently website strive to represent the modify their machines for evermost dynamic and informed higher levels of engine, suspension segment of consumers in the sport. and handling performance. 18 www.atvaction.net

UTV Action is a magazine within a magazine that caters to another fast-growing, bigspending segment of the OHV community, the side-by-side allterrain vehicle. Even in a flat economy, the UTV segment is growing, and the MIC predicts 300,000 or more units will be sold in 2010. The UTV aftermarket is in a feeding frenzy to provide UTV consumers with ever-higher levels of performance, bling and comfort from their SxSs. And, with a total readership exceeding 150,000 a month, UTV Action reaches more big-spending enthusiasts than any other UTV magazine. It provides a bonus that makes 4-Wheel ATV Action an even better bargain for both UTV and ATV advertisers.

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VEHICLE OWNERSHIP How often do you buy ATV Action magazine? 1-4 issues ..................7.9% 5-8 issues................15.3% 9-12 issues..............23.8% Subscribe ................52.9% How many people besides yourself look through your copy of ATV Action? 1...............................25.3% 2...............................23.7% 3...............................18.3% 4...............................14.0% 5.................................4.8% 6+.............................14.0% Do you own an ATV? Yes ...........................98.4% No ..............................1.6% How many ATVs do you own? 1...............................34.4% 2...............................27.9% 3...............................22.4% 4+.............................15.3% What year is your newest ATV? 2009...........................5.4% 2008.........................33.0% 2007.........................15.1% 2006.........................14.1% 2005.........................10.8% 2004...........................7.6% 2003...........................2.7% 2002 or earlier .........11.4% What brand is your newest ATV? Yamaha....................36.8% Honda......................18.9% Polaris......................13.7% Suzuki......................13.6% Kawasaki .................10.5% Arctic Cat...................1.6% Can-Am .....................1.5% Bombardier ...............0.5% Other..........................2.6% What type is your newest ATV? Sport 2WD...............39.9% Utility 4x4.................31.6% Sport 4x4.................13.0% Side x Side ................9.8% Utility 2WD.................2.6% Youth .........................2.1% Entry-Level ................1.0% What engine type is your newest ATV? 2-stroke .....................7.1% 4-stroke ...................92.9% What size is your newest ATV? 50-70cc .....................1.6% 80-90cc .....................1.0% 125-199cc .................0.0% 200-299cc .................7.3% 300-399cc .................9.3% 400-499cc ...............29.0% 500-599cc ...............11.4% 600cc.......................13.0% 700+cc ....................27.5%

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Which of these factors influenced you most when you bought your ATV? Mag test results ......59.5% Previous brand experience...........51.1% Price ........................42.6% Friend's recommend.........23.2% Dealer support ........18.9% Showroom availability............14.2% Dealership recommend.........10.0% Factory race results ....................6.3% Parent's recommend ...........5.3% Factory cont program................4.7% Do you influence your friends on what ATV they should buy? Yes ..........................79.3% No ............................20.7% Do you plan to buy an ATV in the next 12 months? Yes ...........................45.4% No ...........................54.6% What brand do you plan to buy? Yamaha....................25.5% Honda......................18.4% Polaris......................14.3% Kawasaki .................11.2% Suzuki......................11.1% Can-Am .....................6.1% Arctic Cat...................2.0% Undecided...............11.2% What type of machine will you buy? Sport 2WD...............37.8% Utility 4x4.................24.5% Sport 4x4.................17.3% Side by Side ............11.2% Utility 2WD.................4.1% Youth .........................4.0% Entry-Level ................1.0% What type of engine will it have? 2-stroke .....................0.0% 4-stroke ...................92.2% Undecided.................7.8% What size will you buy? 50-70cc .....................2.1% 80-90cc .....................4.1% 125-199cc .................0.0% 200-299cc .................4.1% 300-399cc .................8.2% 400-499cc ...............25.8% 500-599cc ...............12.4% 600-700cc .................6.2% 700+cc ....................28.9% Undecided.................8.2% How do you use your ATV(s)? Off road fun riding ...94.7% Hunt/fish/camp .......38.9% Farm vehicle............26.8% Racing .....................24.2%

What types of terrain do you ride on? Trails/forests ............91.6% Mud/swamp ............51.6% Snow/ice .................48.4% Farmland .................42.6% Sand dunes .............31.1% Desert ......................18.4% How many of your family members also ride? 1...............................19.9% 2...............................13.8% 3...............................20.9% 4+.............................34.2% None........................11.2% Do you compete in organized races? Yes ...........................14.6% No ............................85.4% What type of racing do you compete in? ross Country/ Hare scrambles....22.7% Motocross ...............18.7% Flattrack...................16.0% Sand drags..............13.3% ATV pulls..................10.7% Ice racing...................8.0% Desert/baja................5.3% Mud bogs ..................5.3% Do you own a pickup truck? Yes ...........................83.5% No ............................16.5% What brand pickup truck do you own? Chevrolet .................34.1% Ford .........................33.5% Dodge......................12.5% Toyota........................8.5% Nissan........................5.1% GMC ..........................4.5% Honda........................1.1% Mazda........................0.0% Other..........................0.6% What other vehicles do you own? SUV .........................46.8% Car...........................43.7% Mountain bike .........28.4% Motorcycle trailer ....27.4% Street motorcycle....21.6% RC car .....................20.0% Off -road motorcycle13.2% Snowmobile ............12.6% Travel trailer .............12.1% RV/Camper..............12.1% BMX bike.................11.6% Personal watercraft...6.8% PARTS & ACCESSORIES What is your main source of information for purchasing parts and accessories? Ads in ATV ...............52.6% internet ....................45.8% Catalogs ..................37.9% Editorial in ATV ........15.3% Other mags .............15.3% Bike shop ................14.2% Friends.....................11.1% At competitions.........4.7% Other..........................4.2%

Where do you purchase the majority of your parts and accessories? internet ....................46.8% Local motorcycle dealer....................34.7% Mail order ................20.5% Ads in ATV ...............13.2% Local accessories shop......................11.6%

If yes, what brand did you buy? Renthal ....................39.7% Answer/Pro Taper ...20.6% Tag ...........................10.3% Moose........................7.4% Fasst..........................5.9% Tusk ...........................4.4% Fly ..............................2.9% Other..........................8.8%

Does your ATV dealer stock the parts and accessories you want to buy? Yes ...........................43.3% No ............................56.7%

Have you purchased sprockets? Yes ...........................41.1% No ............................58.9%

On an average, how much do you spend on parts and accessories for your ATV each month? $400+ ........................5.3% $300-$400 .................7.4% $100-$200...............32.3% Less than $100........55.0% Have you ever purchased products from ads in ATV action? Yes ..........................64.9% No ............................35.1% Have you purchased new exhaust pipes? Yes ..........................46.6% No ............................53.4% If yes, what brand did you buy? FMF .........................23.1% HMF.........................17.6% Pro Circuit..................8.8% Yoshimura..................7.7% Big Gun .....................6.8% White Bros.................6.7% CT ..............................4.4% LEXX ..........................4.2% Two brothers .............3.6% Alba ...........................3.3% Curtis Sparks.............2.2% Dr.D............................2.2% DG .............................1.1% Other..........................8.1% Have you purchased an exhaust silencer? Yes ...........................65.9% No ............................51.8%

If yes, what brand did you buy? Renthal ....................32.5% Primary Drive...........23.4% SideWinder..............14.3% Sunstar ....................14.3% Sunline.......................1.4% Tag .............................1.3% Other........................13.0% Have you purchased a chain? Yes ..........................45.4% No ............................54.6% If yes, what brand did you buy? D.I.D.........................34.6% Renthal ....................20.5% Primary Drive...........15.4% SideWinder..............11.5% RK..............................9.0% Regina .......................3.8% Sunline.......................1.3% Other..........................3.8% Have you purchased aftermarket grips? Yes ...........................60.3% No ............................39.7% If yes, what brand did you buy? Scott ........................27.0% Pro-Grip...................16.2% Renthal ....................11.7% O'Neal........................8.1% ODI ............................7.2% Answer.......................6.3% Oury...........................6.3% 909.............................3.6% Smith .........................3.4% Other........................23.4%

If yes, what brand did you buy? FMF ........................32.7% HMF.........................14.3% Pro Circuit................12.2% White Bros...............10.2% CT ..............................6.1% Yoshimura..................5.0% Alba ...........................4.2% Aaen ..........................4.1% DG .............................4.0% Other..........................8.2%

Have you purchased air filters? Yes ...........................79.8% No ............................20.2%

Have you purchased handlebars? Yes ..........................34.9% No ............................65.1%

Have you purchased front tires? Yes ..........................59.9% No ............................40.1%

If yes, what brand did you buy? K&N .........................66.7% Uni-Filter..................14.0% Twin-Air....................10.7% No Toil........................2.7% Other..........................6.0%

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CAR MAGAZINE ATVR/C ACTION

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If yes, what brand did you buy? ITP ...........................52.7% Maxxis .....................21.4% Kenda ........................8.9% Carlisle.......................7.1% Ohtsu.........................5.4% Dunlop .......................4.5% AMS...........................3.6% Greenball ...................2.7% Skat Trak....................1.8% Other..........................8.9% Have you purchased rear tires? Yes ...........................72.3% No ............................27.7% If yes, what brand? ITP ...........................55.9% Maxxis .....................19.9% Kenda ......................12.5% Carlisle.......................6.6% Dunlop .......................5.9% Ohtsu.........................4.4% Skat Trak....................4.4% AMS...........................2.2% Goodyear...................2.1% Greenball ...................2.0% Other..........................9.6% How many pairs of tires do you buy a year? 1...............................73.2% 2...............................16.1% 3.................................3.6% 4.................................3.0% 5+...............................4.2% Have you purchased aftermarket wheels? Yes ..........................45.2% No ............................54.8% If yes what brand? ITP ...........................61.2% Douglas ...................28.2% Hiper ..........................3.5% Motosport Alloy.........2.4% Vision Wheel..............2.3% Other..........................7.1% Have you purchased brake pads? Yes ...........................47.1% No ............................52.9% If yes, what brand? EBC .........................47.7% Tusk ...........................8.0% DP/Dunlop.................6.8% Moose........................5.7% Braking ......................2.3% Galfer .........................2.2% Stock .......................27.3% Other..........................6.8% Have you purchased nerf bars? Yes ...........................33.7% No ............................66.3% If yes, what brand? DG ...........................27.0% AC............................19.2% Pro Amor .................19.0% Tusk .........................14.3% Pro Aluminum............4.8% IMS/Roll Design ........3.2% UM Performance.......3.1% Other........................17.5% 20 www.atvaction.net

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What brand of 4-stroke oil do you use? Yamalube.................23.7% Hondaline ................15.3% Amsoil......................13.2% Castrol .......................8.9% Mobil 1.......................5.3% Bel-Ray......................4.7% Maxima......................4.6% Valvoline ....................4.5% Kawasaki ...................4.2% Pennzoil.....................4.0% Spectro......................1.6% Quaker State .............1.1% Other........................15.3% What brand of 2-stroke oil do you use? Yamalube.................17.7% Amsoil......................14.5% Pennzoil.....................9.7% Bel-ray .......................8.1% Hondaline ..................6.5% Spectro......................6.5% Castrol .......................4.8% Maxima......................4.5% Kawasaki ...................3.2% Other........................24.2% What brand gearbox oil do you use? Yamalube.................26.2% Amsoil......................11.3% Castrol .....................10.7% Bel-Ray......................8.3% Maxima......................5.4% Mobil 1.......................4.8% Pennzoil.....................3.6% HP-2 ..........................2.4% Spectro......................2.1% Other........................25.0% Have you bought aftermarket graphics? Yes ..........................22.9% No..........................77.1%3 If yes, what brand? Factory Effex ...........16.3% One Industries.........16.3% Decal Works ..............7.0% N-Style.......................4.7% Alba ...........................2.3% Pro Circuit..................2.3% Stock/OEM..............14.0% Other........................44.2% Have you had your suspension modified? Yes ..........................20.0% No ............................80.0% Have you modified your engine in any way? Yes ...........................37.1% No ............................62.9% RIDING GEAR What is your main source of info for purchasing riding gear? Ads in ATV ...............41.1% Catalogs ..................37.9% Internet ....................28.9% Bike shop ................17.4%

Other mags ...............8.9% Friends.......................7.4% Editorial in ATV ..........6.8% At competitions.........2.1% Other..........................5.8% Where do you purchase the majority of your riding gear? Internet ....................36.8% ATV dealer ...............34.2% Mail order ................23.7% Ads in ATV ...............11.6% ATV shop .................11.1% How much do you spend on riding gear and apparel during the year? $1200-$1500.............2.1% $1000-$1200.............1.1% $800-$1000...............1.6% $600-$800 .................4.3% $400-$600 .................8.0% $250-$400...............21.4% $250 or less.............61.5% Have you purchased a helmet? Yes ..........................93.7% No ..............................6.3% If yes, what brand? HJC..........................19.5% Fox.............................9.5% Bell.............................8.9% O'Neal........................8.8% Thor ...........................7.4% Shoei .........................5.3% Fly ..............................4.2% ARC ...........................2.8% One ............................2.6% MSR...........................2.4% Arai ............................2.1% One Industries...........2.0% Klim............................1.6% KBC ...........................1.5% Troy Lee.....................1.4% Answer.......................1.4% SixSixOne..................1.3% Other........................22.1% Have you purchased goggles? Yes ...........................78.8% No ............................21.2% If yes, what brand? Scott ........................56.4% Smith .......................16.8% Oakley .....................16.1% Fox.............................9.4% Spy ............................9.3% Answer.......................5.4% Pro Grip .....................4.7% Thor ...........................3.4% Fly ..............................2.7% Utopia........................2.0% Xtreme .......................2.0% Other .........................6.0%

Have you purchased gloves? Yes ...........................81.0% No ............................19.0% If yes, what brand? Fox...........................36.6% Thor .........................13.1% Answer ....................12.4% O'Neal........................9.8% MSR...........................9.2% AXO ...........................5.2% Fly ..............................5.1% Shift ...........................4.6% No Fear......................3.3% ARC ...........................2.0% Other........................18.3% Have you purchased boots? Yes ..........................48.6% No ............................51.4% If yes, what brand? Fox...........................24.4% Alpinestars...............22.2% Thor .........................18.9% O'Neal......................13.3% AXO ...........................7.8% Gaerne.......................4.4% ARC ...........................3.3% Answer.......................2.2% Other..........................7.8% Have you purchased riding pants? Yes ..........................41.2% No ............................58.8%

PROFILE What is your gender? Male.........................97.9% Female.......................2.1% How old are you? under 12 ....................0.0% 12-15 .........................4.3% 16-20 .........................4.8% 21-24 .........................6.9% 25-29 .......................12.2% 30-39 .......................29.3% 40-49 .......................26.6% 50+ ..........................16.0% Are you married? Yes ..........................64.1% No ............................35.9% What is your total yearly household income? Under $30k..............14.5% $30k-$50k ...............21.5% $50k-$70k ...............27.4% $70k-$90k ...............18.3% $90k-$120k .............10.8% $120k-$150k .............4.8% $150k+ ......................2.7% If you are over 18, what is your level of education? High school grad.....60.7% Attending college ......5.8% College grad............18.8% Other........................14.7%

If yes, what brand? Fox...........................33.3% Thor .........................17.3% Answer ....................12.0% O'Neal......................10.7% Shift .........................10.6% MSR...........................9.3% Fly ..............................6.7% ARC ...........................4.1% No Fear......................4.0% Other..........................5.3%

What other sports/ activites do you participate in? Fishing .....................64.2% Camping..................64.2% Hunting....................50.0% Truck off-roading.....32.6% Boating ....................29.5% Off-road Motorcycle riding....................21.1% Mountain biking ......18.9% Running ...................12.6% Personal watercraft.11.1% Snowboarding...........9.5% Snow Skiing ..............4.7%

Have you purchased shoulder pads? Yes ...........................19.6% No ............................80.4%

Do you own a video game system? Yes ..........................68.8% No ............................31.2%

If yes, what brand? Fox...........................36.4% Thor .........................18.2% O'Neal......................12.1% Acrebis ......................9.1% EVS............................6.3% MSR...........................6.1% SixSixOne..................6.1% Other..........................5.9%

What type do you own? Playstation 1or 2 .....60.8% Nintendo Wii............34.6% Xbox 360 .................23.1% Use computer .........22.3% Playstation 3............21.5% X Box .......................16.2% Dreamcast .................1.5% Other........................10.8%

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GENERAL ADVERTISING RATES BLACK & WHITE

COVERS & POSITIONS 6X

12X

1 Page....................................$3040 .............$2940................$2840................$2715 2/3 ............................................2430 ...............2355..................2310..................2160 1/2 ............................................1920 ...............1860..................1780..................1700 1/3 ............................................1365 ...............1335..................1270..................1210 1/4 ............................................1070 ...............1025....................995....................945 1/6 ..............................................755 .................720....................695....................660

BLACK & ONE COLOR

1 Page....................................$3830 .............$3695............... $3570 ................$3425 2/3 ............................................3250 ...............3145..................3035 ..................2920 1/2 ............................................2760 ...............2670..................2585 ..................2450 1/3 ............................................2180 ...............2105..................2035 ..................1960

FOUR-COLOR

1 Page....................................$4905 ............ $4755................$4595................$4420 2/3 ............................................4320 ...............4170..................4030..................3895 1/2 ............................................3830 ...............3695..................3570..................3425 1/3 ............................................3260 ...............3195..................3080..................2940

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

B&W Color

1/6 page...........$485 635 ..........$450 600 ..........$410 3-inch...............$435 560 ..........$405 530 ..........$365 2-inch...............$310 410 ..........$285 385 ..........$265 1-inch................$250 350 ..........$230 330 ..........$210 Word ads: $2.00 per word, with $54.00 min.

B&W Color

560.............$355 490.............$320 365.............$230 310.............$185

505 445 330 285

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, ATV Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

MAIL ORDER ADVERTISING

MAIL ORDER ADVERTISING RATES BLACK & WHITE

12X

1 Page....................................$2180 .............$2100................$2015 ............$1945 2/3 ............................................1695 ...............1630..................1575 ..............1520 1/2 ............................................1345 ...............1295..................1245 ..............1195 1/3 ..............................................920 .................875....................845 ................815 1/4 ..............................................775 .................740....................720 ................680 1/6 ..............................................570 .................555....................520 ................510

BLACK & ONE COLOR

1 Page....................................$3105 .............$3080............... $2995 ............$2920 2/3 ............................................2650 ...............2625..................2535 ..............2495 1/2 ............................................2335 ...............2325..................2250 ..............2200 1/3 ............................................1870 ...............1860..................1795 ..............1760

FOUR-COLOR

1 Page....................................$3925 ............ $3860................$3740 ............$3650 2/3 ............................................3490 ...............3415..................3320 ..............3255 1/2 ............................................3140 ...............3080..................2995 ..............2935 1/3 ............................................2695 ...............2660..................2570 ..............2525

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15%

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January 2010 ......................10-20-2009 .............10-27-2009 .............12-17-2009 February 2010 .....................11-19-2009..............11-30-2009 ...............1-21-2010 March 2010..........................12-18-2009 .............12-29-2009 ...............2-18-2010 April 2010 ..............................1-21-2010 ...............1-28-2010 ...............3-18-2010 May 2010 ...............................2-22-2010 ...............3-01-2010 ...............4-22-2010 June 2010..............................3-22-2010 ...............3-29-2010 ...............5-20-2010 July 2010 ...............................4-21-2010 ...............4-28-2010 ...............6-17-2010 August 2010..........................5-20-2010 ...............5-27-2010 ...............7-15-2010

COVER DATE

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September 2010....................6-21-2010 ...............6-28-2010 ...............8-19-2010 October 201 ..........................7-22-2010 ...............7-29-2010 ...............9-16-2010 November 2010.....................8-20-2010 ...............8-27-2010 .............10-14-2010 December 2010.....................9-23-2010 ...............9-30-2010..............11-18-2010 January 2010 ......................10-20-2010 .............10-27-2010 .............12-16-2010 February 2011 .....................11-19-2010..............11-30-2010................1-20-2011 March 2011..........................12-20-2010..............12-29-2011................2-17-2011 www.atvaction.net 21

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CAR MAGAZINE ATV / UTVR/C ACTION

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THE LARGEST, FASTEST-GROWING UTV TITLE IN THE WORLD! 22 www.atvaction.net

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The current UTV segment is enjoying explosive growth and aftermarket support of the entire motorcycle/OHV industry. This market is experiencing phenomenal increases in UTV production from all manufacturers, and 2010 continues the trend with new side-by-sides from Yamaha, Arctic Cat, Polaris, and the originator John Deere, which launches all-new XUV Gators this year. This fastest-growing segment of the ATV/MC industry has the full attention and support of the enthusiast aftermarket thatâ&#x20AC;&#x2122;s turning these production workhorses into racing, duning and mud-bogging weapons, and personalizing UTVs to fit their ownersâ&#x20AC;&#x2122; ideals and needs. There are companies like DragonFire Racing and Redline producing full-race UTVs for short-course or desert competition. UTV Action floats the valves in bringing UTV enthusiasts the latest and greatest UTVs and aftermarket products, so that they can make informed decisions while spending millions to customize or modify their Arctic Cat Prowlers, Honda Big Reds, Kawasaki Teryxes and Mules, Kymco UXVs, Polaris Rangers and RZRs and Yamaha Rhinos.

With each issue of UTV Action bound as a center spread into 4-Wheel ATV Action magazine, readers benefit from a 27-year love of all things ATV and distribution to thousands of newsstands across the USA and military SxS, making this the most-read UTV magazine in the world. UTV Action offers low introductory pricing for ads containing 90 percent UTV products, and all UTV ads will appear inside the covers of UTV Action. Reach the volatile sideby-side market inexpensively and profitably with an advertising campaign or free publicity in the pages of product-heavy UTV editorial.

MAIL ORDER ADVERTISING RATES FOUR COLOR 1X 3X 6X 12X 1 page ....................................$1,820 ..............................$1,760........................$1,700 ..................................$1,550 2/3...........................................$1,430 .............................$1,390 .......................$1,345 .................................$1,200 1/2...........................................$1,220 ............................. $1,180 ......................$1,140 .................................$1,000 1/3...........................................$910 ................................$880 ..........................$850 ....................................$825 1/4...........................................$770 ................................$750 ..........................$725 ....................................$700 1/6...........................................$580 ................................$560 ..........................$545 ....................................$505 BLACK & WIHTE 1X 3X 6X 12X 1 page ....................................$1,100 ..............................$1,070........................$1,035..................................$1,000 2/3...........................................$880 .................................$850...........................$820.....................................$800 1/2...........................................$735 .................................$710...........................$690.....................................$670 1/3...........................................$555 .................................$535...........................$520.....................................$500 1/4...........................................$460 .................................$450...........................$440.....................................$425 1/6...........................................$360 .................................$340...........................$330.....................................$320 www.atvaction.net 23

MOUNTAIN BIKE ACTION MAGAZINE

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QUICK FACTS: • TOTAL MONTHLY READERSHIP OF OVER 240,000 • READERS SPEND 9.5 HOURS A WEEK RIDING THEIR MOUNTAIN BIKES • WEBSITE TOTAL PAGE VIEWS EXCEED 379K PER MONTH & HAS GROWN 62% IN THE LAST 12 MONTHS • READERS SPEND OVER $45 MILLION A YEAR ON BICYCLE PARTS & ACCESSORIES • READERS SPEND OVER $15 MILLION A YEAR ON APPAREL Launched in 1986, Mountain Bike Action heads into its 24th year as stronger than ever! With a winning formula essential to any successful publication, we credit our highly experienced editorial staff, our extremely dedicated readers who hang onto every printed word, and finally our advertisers who know the value in branding their product in the NUMBER ONE mountain bike title in the world. Mountain Bike Action continues to lead the industry in advertising page count year after year, decade after decade. By no means is this an accident, as positive results earn advertising dollars. For this reason, we continue to have the opportunity to work with the industry’s brand 24 www.mbaction.com

leaders as well as new companies starting to take their first steps to becoming the next big thing. The bottom line: Mountain Bike Action generates the response you need. Mountain Bike Action (MBA) is published 12 times a year, because our readers are constantly looking to educate themselves about the latest trends, products, destinations and bike tests. Readers want tests. MBA tests over 50 bikes a year and well over 100 products, because that’s what the readers want. Also, with our penetrating global distribution through Curtis Circulation, we have never understood why some magazines skip a quarter of the year.

Mbaction.com is a very comprehensive website, creating a constant flow of new readers on a daily basis. With the rapid growth of mbaction.com, we anticipate hitting the 500,000 page view mark in 2010! Also, subscriptions are available in an “industry first” electronic format that allowing the world to get MBA even quicker, speeding up your product sales. The entire staff of Mountain Bike Action is a dedicated group of cyclists who understands just how fast this sport evolves and lives it daily. We look forward to seeing your product, hearing your goals and helping you attain them as swiftly as possible. Remember, if you are not visible, you are invisible.

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BICYCLE PURCHASING Do you own a Mountain bike? Yes .................................99.8% How many of each category listed below do you own? Cross-country hardtail 1 .....................................83.4% 2 .....................................14.6% 3+ .....................................2.0% Cross-country full sus. 1 .....................................85.8% 2 .....................................14.2% 3+ .....................................0.0% Trail bike 1 .....................................76.3% 2 .....................................18.9% 3+ .....................................4.8% Downhill 1 .....................................88.2% 2 .......................................8.8% 3+ .....................................2.9% Freeride 1 .....................................90.0% 2 .....................................10.0% Dual slalom/mtnX 1 ...................................100.0% Jump/urban 1 .....................................96.4% 2 .......................................1.0% 3+ .....................................2.6% Single speed 1 .....................................84.2% 2 .....................................10.5% 3+ .....................................5.3% 29'er 1 .....................................75.6% 2 .....................................24.4% Was your newest bike a complete bike or frame? Complete........................82.2% Frame .............................16.4% Kit .....................................1.4% What frame material is your newest bike made of? Aluminum .......................86.7% Chromoly/steel .................6.1% Carbon fiber .....................5.1% Other ................................1.4% Titanium............................0.8% Your newest bike's suspension? Full suspension ..............67.1% Front suspension............28.5% Rigid .................................4.4% What brand is your newest mountain bike? Specialized .....................19.5% Trek.................................10.1% Fisher................................8.5% Giant.................................8.0% Santa Cruz .......................7.4% Cannondale ......................6.0% Kona .................................4.6% GT.....................................2.8% Jamis ................................2.8% Yeti....................................2.4% Diamondback ...................2.0% Marin ................................1.8% Titus..................................1.8% Intense..............................1.6% Mongoose ........................1.6% Raleigh .............................1.2% Ibis....................................1.0% Turner ...............................0.8% K2 .....................................0.6% KHS ..................................0.6% Motobecane .....................0.6% Rocky Mountain ...............0.6% Schwinn............................0.6% Scott.................................0.6% Transition ..........................0.6% BMC .................................0.4% Chumba............................0.4% Commencal ......................0.4% Devinci..............................0.4% Norco................................0.4% Redline .............................0.4% Bionicon ...........................0.2% Ellsworth...........................0.2% Felt ...................................0.2% Litespeed..........................0.2% Lapierre ............................0.2% Morewood ........................0.2%

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Salsa.................................0.2% Ventana ............................0.2% Azonic ..............................0.2% Foes .................................0.2% Haro..................................0.2% Tomac...............................0.2% How much did your mountain bike cost? Under $399 ......................5.0% $400-$800 ......................16.5% $900-$1000 ......................8.0% $1100-$1500 ..................13.9% $1600-$2000 ..................16.9% $2100-$2500 ..................13.9% $2600-$3000 ....................7.2% $3100-$4000 ..................10.4% $4100-$4999 ....................4.8% $5000+ .............................3.4% Where did you buy your mountain bike? New from bike shop .......68.5% Internet ...........................11.2% Used ...............................10.4% Other ................................4.2% Dept store/sport store ......3.8% Mail order .........................1.8% What time of the year did you get your bike? Jan-Mar ..........................28.0% Apr-Jun...........................32.0% July-Sept ........................18.7% Oct-Dec..........................21.3% What influenced the purchase of your bike the most? Mag test results..............23.5% Price ...............................18.0% Previous exp...................16.1% Dealer support................14.1% Friends recommend .......11.8% Dealers recommend .........8.1% Weight ..............................5.4% Color ................................2.4% factory endorse ................0.5% factory race team .............0.2% Do you own a road bike? Yes .................................33.2% Your main source of information on new mountain bikes? MBA ...............................66.8% Internet ...........................13.1% Bike shops .......................6.9% Friends .............................5.6% Other mags ......................4.2% Catalogs ...........................1.4% People at races ................1.1% Other ...............................0.9% Do you plan to buy a mountain bike in the next 12 months? Yes..................................31.4% No...................................47.6% Undecided......................21.0% Do you plan on buying a complete bike or frame only? Complete........................60.9% Frame only .....................19.0% Undecided......................20.2% What type will it be? trail bike..........................39.8% X-cntry full sus ...............22.6% Undecided........................9.2% 29'er .................................8.0% Downhill............................6.1% X-cntry hardtail.................5.4% Freeride ............................4.6% Single speed ....................2.3% Jump/urban......................1.1% Dual slalom/mtnX .............0.8% What frame material will your next bike be made of? Aluminum .......................52.7% Carbon fiber ...................24.0% Undecided......................20.7% Chromoly/steel .................1.3% Titanium............................1.3% Other ................................0.0%

What tire size bike will you buy 26" or 29" ? 26 inch............................73.5% 29 inch............................12.8% Undecided......................13.6% What brand of mountain bike do you plan to buy next? Santa Cruz .....................12.7% Specialized.....................12.4% Undecided......................10.1% Giant.................................7.2% Fisher................................6.8% Trek...................................6.2% Pivot .................................4.2% Cannondale ......................3.9% Turner ...............................3.6% Marin ................................2.9% Yeti....................................2.6% GT........................................2% Ibis.......................................2% Kona ....................................2% Titus.....................................2% Haro..................................1.6% Intense..............................1.6% Foes .................................1.3% Jamis ................................1.3% Rocky Mountain ...............1.3% Scott.................................1.3% Diamondback ...................1.0% Ellsworth...........................1.0% KHS ..................................1.0% Motobecane .....................1.0% Chumba............................0.7% Felt ...................................0.7% Mongoose ........................0.7% Salsa.................................0.7% Seven ...............................0.7% Norco................................0.7% Azonic ..............................0.3% Balfa .................................0.3% Bionicon ...........................0.3% Commencal ......................0.3% Litespeed..........................0.3% Maverick...........................0.3% Morewood ........................0.3% Schwinn............................0.3% Soma ................................0.3% Tomac...............................0.3% Ventana ............................0.3% Where do you plan on buying your next mountain bike? Bike shop .......................55.0% Undecided......................24.8% Internet ...........................13.6% Mail order .........................2.3% Used .................................2.3% Other ................................1.9% Department/sporting ........0.0% How much do you plan to spend? Under $399 ......................0.8% $400-$800 ........................4.8% $900-$1000 ......................6.7% $1100-$1500 ..................13.5% $1600-$2000 ..................14.7% $2100-$2500 ..................19.0% $2600-$3000 ..................15.9% $3100-$4000 ..................16.3% $4100-$4999 ....................2.8% $5000+ .............................5.6% Do you plan on buying a road bike? Yes..................................13.5% Undecided......................15.6% PARTS & ACCESSORIES Your main source of info for purchasing bicycle parts? MBA ...................................43.7 Internet ...........................26.4% Bike shop .......................14.6% Friends .............................7.0% Catalogs ...........................4.0% Other mags ......................4.0% Where do you buy the majority of your bicycle parts? Bike shop .......................48.2% Internet ...........................41.8% Mail order mag .................6.1% Mail order catalogs ..........2.5% Sporting good ..................0.8%

Have you purchased new tires for your bike? Yes..................................80.5% If yes, what brand? Kenda .............................38.3% Maxxis ............................14.9% Specialized .......................9.1% WTB .................................8.2% Panaracer .........................7.1% Bontrager .........................4.7% Continental .......................4.5% Hutchinson .......................2.7% IRC ...................................2.4% Michelin ............................1.6% Tioga ................................1.1% Other ................................1.1% Geax .................................0.9% Intense..............................0.9% Schwalbe..........................0.9% CST ..................................0.4% Nokian ..............................0.4% DMR .................................0.2% Ritchey .............................0.2% Syncros ............................0.2% Arrow ................................0.0% Duro..................................0.0% Slime SRT.........................0.0% Suomi ...............................0.0% Do you plan to purchase a tubeless tire system? Yes..................................33.0% Have you purchased new grips for your bike? Yes..................................67.4% If yes, what brand? ODI .................................22.9% Lizard Skins....................20.3% Other ..............................17.9% Oury..................................8.5% Specialized .......................6.2% WTB .................................5.0% Yeti....................................4.4% Ritchey .............................3.8% Sunline .............................2.9% Serfas ...............................1.8% Race Face ........................1.2% Azonic ..............................0.9% GrabOn.............................0.9% GripShift ...........................0.9% Answer .............................0.6% Kore..................................0.6% A'ME.................................0.3% ATI ....................................0.3% Intense..............................0.3% Tioga ................................0.3% Have you purchased new handelbars for your bike? Yes..................................42.2% If yes, what brand? Easton ............................35.2% Race Face ......................11.7% Azonic ..............................8.0% FSA...................................6.1% Sunline .............................6.1% Bontrager .........................3.8% Titec .................................3.8% Ritchey .............................3.3% Specialized .......................2.3% Answer .............................1.4% Sun/Ringle........................1.4% Titus..................................1.4% Salsa.................................0.9% WTB .................................0.9% Funn .................................0.5% Kore..................................0.5% Syncros ............................0.5% Have you purchased a new stem for your bike? Yes..................................37.2% If yes, what brand? Thomson ........................23.4% Race Face ......................14.1% Easton ............................12.0% Truvativ .............................7.3% Bontrager .........................6.8% FSA...................................6.8% Ritchey .............................3.6% Sunline .............................3.6% Titec .................................3.6% Azonic ..............................2.1%

Syncros ............................2.1% Coda.................................1.0% Kore..................................1.0% WTB .................................1.0% Profile ...............................0.5% Salsa.................................0.5% Have you purchased new hubs for your bike? Yes..................................20.8% If yes, what brand? Shimano .........................39.0% Other ..............................24.0% Chris King.......................15.0% Hope.................................7.0% Industry Nine ....................4.0% Hugi ..................................3.0% Ringle ...............................3.0% WTB .................................3.0% Rohloff ..............................1.0% White Industries ...............1.0% What type of brakes do you have? Disc ................................82.5% Cantilever .......................17.5% Have you replaced your stock brakes? Yes (with disc) ................22.2% Yes (with cantilever)..........4.1% No...................................73.7% If yes, what brand? Avid ................................53.2% Shimano .........................23.0% Hayes .............................12.7% Formula ............................4.0% Magura .............................3.2% Hope ................................1.6% Pro Max ............................0.8% Tektro................................0.3% Vuelta ...............................03.% Have you purchased new cranks for your bike? Yes..................................33.7% If yes, what brand? Shimano .........................50.3% Race Face ......................23.6% Truvativ ...........................13.7% FSA...................................8.1% Bontrager .........................1.9% Have you purchased new pedals for your bike? Yes..................................73.7% If yes, what brand? Shimano .........................39.6% Crank Brothers ...............26.2% Other ................................9.0% Wellgo...............................7.9% Time .................................7.7% Azonic ..............................3.8% Speedplay ........................1.6% Xpedo ...............................1.1% Atom Lab..........................0.8% Sunline .............................0.8% Ritchey .............................0.5% Look .................................0.3% VP Component.................0.3% WTB .................................0.3% Bebop...............................0.3% Have you purchased new rims or wheels for your bike? Yes .................................40.0% If yes, what brand? Mavic..............................36.1% Bontrager .........................8.3% Sun ...................................7.8% Azonic ..............................5.4% Shimano ...........................5.4% WTB .................................4.9% Easton ..............................3.4% American Classic .............2.0% Sunline .............................2.0% Salsa.................................1.5% Cane Creek ......................1.0% FSA...................................1.0% Atom Lab..........................0.5% Ritchey .............................0.5% Spinergy ...........................0.5% Velocity .............................0.5%

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MOUNTAIN BIKE ACTION MAGAZINE

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Have you purchased a new fork for your bike? Yes..................................33.0% If yes, what brand? Fox .................................35.8% RockShox.......................27.8% Marzocchi.......................15.9% Manitou ..........................15.3% Cannondale ......................1.7% White Brothers .................1.1% X-Fusion ...........................1.1% Spinner .............................1.0% Have your purchased a new seat for your bike? WTB ...............................44.3% Specialized .....................12.9% Selle Italia .........................7.9% Bontrager .........................6.5% Fizik ..................................5.6% SDG..................................2.1% San Marco ........................1.2% Titec .................................1.2% Velo...................................1.2% Azonic ..............................0.6% Ritchey .............................0.6% FSA...................................0.3% Tioga ................................0.3% Koobi ................................0.3% Have you purchased new levers for your bike? Yes..................................22.9% If yes, what brand? Avid ................................42.1% Shimano .........................25.2% Hayes ...............................9.3% Magura .............................3.7% Tektro................................3.7% Paul's ...............................2.8% Have you purchased new shifters for your bike? Yes..................................31.0% If yes, what brand? SRAM .............................59.3% Shimano .........................40.7% Have you purchased a new seatpost for your bike? Yes..................................32.8% If yes, what brand? Thomson ........................36.5% Easton ............................16.8% Race Face ........................7.2% Bontrager .........................4.8% Gravity Dropper................4.2% FSA...................................3.6% Titec .................................3.0% Maverick...........................1.8% Truvativ .............................1.8% WTB .................................1.8% Kalloy................................1.2% Thud Buster......................1.2% U.S.E. ...............................1.2% Maxim...............................0.6% Rock Shox........................0.6% Shimano ...........................0.6% On average, how much do you spend on bicycle parts a year? less than $199 ................22.9% $200-$349 ......................31.8% $350-$499 ......................15.3% $500-$649 ......................13.1% $650-$999 ........................9.1% $1,000-$1499 ...................3.6% $1,500+ ............................4.2% BIKE APPAREL On average, how much do you spend on bicycle apparel a year? Less than $199...............54.3% $200-$349 ......................32.4% $350-$499 ........................5.1% $500-$649 ........................5.9% $650-$999 ........................1.4% $1,000-$1,499 ..................1.0% $1,500+ ............................0.5%

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Your main source of information for purchasing apparel? MBA ...............................32.4% Internet ...........................27.3% Bike shops .....................21.7% Catalogs ...........................6.3% Other ...............................4.7% Other magazines ..............4.0% Friends .............................3.6% Where do you buy the majority of your bicycling apparel? Bike shops .....................46.3% Internet ...........................36.0% Sporting goods ................5.1% Mail order catalog ............4.9% Mail order mag ................4.3% Other ................................3.6% Do you own a helmet? Yes..................................97.4% If yes, what brand? Giro.................................35.7% Bell .................................26.3% Fox .................................10.5% Specialized .....................10.1% Trek...................................3.1% SixSixOne.........................2.8% Azonic ..............................2.0% Louis Garneau..................1.3% Troy Lee............................0.9% Answer .............................0.6% O'Neal ..............................0.6% Cratoni..............................0.2% Pryme ...............................0.2% Smith ................................0.2% Do you own cycling gloves? Yes..................................94.0% If yes, what brand? Fox .................................30.0% Specialized .....................14.2% Pearl Izumi......................10.1% SixSixOne.........................9.3% Dakine ..............................4.1% AXO ..................................2.8% Trek...................................2.8% Performance.....................2.6% Azonic ..............................2.4% Answer .............................2.0% Louis Garneau..................2.0% Troy Lee............................1.7% Cannondale .....................1.5% Lizard Skins......................0.9% Nashbar............................0.9% Royal ................................0.7% Do you own cycling shoes? Yes..................................81.2% If yes, what brand? Specialized .....................23.7% Shimano .........................22.9% Sidi .................................12.1% SixSixOne.........................5.3% Nike ..................................4.4% Five Ten ............................3.3% Adidas ..............................2.9% Lake..................................2.9% Cannondale ......................2.4% Diadora.............................2.4% Answer .............................1.3% AXO ..................................1.1% Northwave ........................0.9% Louis Garneau..................0.7% Airwalk..............................0.4% Carnac..............................0.4% Gaerna..............................0.4% Do you own bicycle shorts? Yes..................................85.0% If yes, what brand? Fox .................................24.1% Pearl Izumi......................15.5% Oakley ..............................6.9% Performance.....................6.9% Cannondale ......................4.9% Specialized .......................4.7% Louis Garneau..................3.5% Nema................................2.4% Bellweather ......................2.2% Troy Lee............................2.1% Azonic ..............................1.7% Primal Wear ......................1.1% Royal ................................1.1% SixSixOne.........................0.7% Kona .................................0.4% Dainese ............................0.2%

Do you own a bicycle jersey? Yes..................................70.3%

What is your gender? Male................................97.2% Female..............................2.8%

If yes, what brand? Fox .................................27.0% Pearl Izumi......................13.2% Performance.....................6.4% Primal Wear ......................6.2% Oakley ..............................4.5% Troy Lee............................3.7% Cannondale ......................3.3% Royal ................................3.3% Louis Garneau..................2.7% Azonic ..............................1.9% Bellweather ......................1.4% SixSixOne.........................1.2% Sombrio............................0.8% Roach ...............................0.4% Dainese ............................0.2%

What is your age? 12-under...........................0.8% 13-15 ................................5.6% 16-19 ................................5.6% 20-24 ................................4.0% 25-29 ..............................10.2% 30-34 ..............................12.0% 35-39 ..............................17.6% 40-44 ..............................14.0% 45-49 ..............................13.6% 50-54 ................................7.4% 55+ ...................................9.0%

BICYCLE ACCESSORIES

What is you total yearly household income? $150k+ ...........................11.0% $120k-$149k ..................12.7% $90k-$119k ....................14.7% $70k-$89k ......................15.5% $50k-$69k ......................18.6% $30k-$49k ......................15.1% Under $30k.....................12.3%

How much do you spend on bicycle accessories a year? less than $249 ................65.1% $250-$399 ......................22.6% $400-$599 ........................7.8% $600-$1000 ......................3.4% $1000+ .............................1.0% Your main source of informarion for purchasing accessories? MBA ...............................43.2% Internet ...........................24.0% Bike Shop.......................16.9% Catalogs ...........................5.5% Friends .............................4.3% Other Mags ......................3.2% Other ...............................2.9% Where do you buy the majority of your bicycle accessories? Bike shop .......................50.8% Internet ...........................37.2% Mail order mag .................4.5% Mail order catalog ............3.6% Sporting good ..................2.5% Do you own a bicycle computer? Yes..................................57.4% If yes, what brand? Cat Eye...........................44.2% Garmin..............................9.9% Sigma ...............................9.9% Specialized .......................7.9% Trek...................................3.6% Schwinn............................3.6% Polar .................................2.3% Vetta .................................2.3% Avocet ..............................1.7% Flightdeck/Shimano .........1.0% Cygolite ............................0.0% Do you own bicycle lights? Yes..................................50.5% If yes, what brand? Niterider..........................33.2% Cat Eye...........................22.6% Cygolite ............................5.7% Turbo Cat..........................3.0% VistaLite............................2.3% Trek...................................2.3% Nightsun ...........................1.9% Jet ....................................1.1% Specialized .......................1.1% Marwi................................0.8% ABOUT YOU Do you subscribe to MBA? Subscribe .......................85.6% How many people look through your copy of MBA? 1 .....................................48.5% 2 .....................................26.4% 3 .....................................14.8% 4 .......................................4.1% 5 .......................................1.9% 6+ .....................................4.3%

Are you married? Yes..................................59.8%

Current education? High school grad............33.5% Attending college ...........10.5% College grad...................56.0% Do you compete in sanctioned Mountain bike races? Yes..................................28.3% What class do you compete in? Beginner .........................36.7% Sport ..............................51.1% Expert .............................12.2% Pro....................................0.0% How often do you race a year? 1-5 times ........................67.4% 6-14 times ......................28.4% 15-24 times ......................2.1% 25+ ...................................2.1% Are you a member of the following organizations? IMBA ..............................57.0% USA Cycling ...................23.7% AMBA ...............................3.7% How many hours do you spend riding your bike each week? Less than 3.......................8.9% 4-6 ..................................35.5% 7-9 ..................................28.2% 10-13 ..............................14.9% 14-17 ................................5.8% 18-20 ................................2.6% 21+ ......................................4% What type of riding do you prefer most? Trail riding .......................76.8% Cross-country ................10.4% Downhill............................6.7% urban/jumps .....................3.3% Resort riding.....................2.0% Mountaincross..................0.7% How many members of your family also ride mountain bikes? 1 .....................................58.0% 2 .....................................23.1% 3 .....................................12.1% 4+ .....................................6.8% Have you ever taken a mountain bike vacation? Yes .................................37.8% Plan to ............................33.3%

What other mountain bike magazines do you buy regularly? Bike ................................31.7% Mountain Bike ................23.7% Dirt Rag ..........................20.5% Decline .............................9.5% Mountain Biking ...............8.8% Velo News ........................5.9% How much of the maintenance is done by you? 100%..............................23.3% 75-99% ..........................30.3% 50-74% ..........................14.3% 25-49% ..........................16.5% Less than 25% ...............15.5% Do you own a pick up truck? Yes .................................44.6% What brand of pickup do you own? Chevrolet ........................21.8% Nissan ..............................9.8% Dodge.............................13.8% Ford ................................25.8% GMC .................................6.7% Mazda ..............................0.9% Toyota.............................19.6% What other vehicles do you own? SUV ................................29.8% Car..................................34.2% RV/camper .......................4.1% Snowmonile......................1.4% Personal watercraft ..........2.0% Off-road motorcycle .........8.4% BMX bike..........................5.3% R/C car .............................6.7% Skateboard.......................8.0% What other sports/ activities do you participate in? Camping.........................21.1% Weight lifting...................13.1% Fishing............................12.5% Running ..........................10.9% Snow skiing ....................10.3% Snowboarding ..................7.6% Motorcycle riding .............7.5% Boating .............................6.2% Hunting.............................5.1% Truck offroading ...............3.2% BMX..................................2.7% What brand of casual shoes do you wear? Nike ................................25.6% Adidas ............................10.4% Skechers ..........................6.1% Vans..................................6.0% Converse ..........................4.0% DC ....................................3.5% None.................................2.8% Puma ................................2.5% Etnies ...............................2.0% Airwalk..............................1.3% How often do you look at bicycle-related websites Everyday.........................38.5% Every other day ..............13.7% Twice a week..................13.5% Once a week ..................15.6% Less than once a week ....18.7% Have you ever purchased a product over the internet? Yes..................................92.1% What type of video game system do you own? Computer .......................40.5% PlayStation 2 ..................23.7% Wii ..................................17.5% X Box 360.........................9.0% PlayStation 3 ....................6.4% PlayStation 1 ....................2.9%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$4,120 ............$3,955...............$3,790 ...............$3,560 2/3 ...........................................3,420 ..............3,280.................3,145 .................2,955 1/2 ...........................................2,800 ..............2,690.................2,575 .................2,425 1/3 ...........................................2,095 ..............2,015.................1,930 .................1,820 1/4 ...........................................1,605 ..............1,540.................1,475 .................1,385 1/6 ...........................................1,195 ..............1,145.................1,095 .................1,030

BLACK & ONE COLOR

1 Page...................................$5,101 ............$4,795.............. $4,580 ...............$4,300 2/3 ...........................................4,110 ..............3,935.................3,755 .................3,520 1/2 ...........................................3,360 ..............3,215.................3,070 .................2,885 1/3 ...........................................2,555 ..............2,445.................2,335 .................2,195

FOUR-COLOR

1 Page...................................$6,110 ........... $5,845...............$5,585 ...............$5,245 2/3 ...........................................5,010 ..............4,795.................4,580 .................4,300 1/2 ...........................................3,970 ..............3,800.................3,635 .................3,410 1/3 ...........................................3,115 ..............2,980.................2,845 .................2,675

Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page...........$820 970 ..........$785 935 ..........$745 3-inch...............$565 690 ..........$530 655 ..........$500 2-inch...............$445 545 ..........$420 520 ..........$395 1-inch...............$260 360 ..........$245 345 ..........$230 Word ads: $2.00 per word, with $54.00 min.

12X

B&W Color

895.............$705 625.............$445 495.............$355 330.............$205

855 570 455 305

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

MULTIPLE MAG DISCOUNT: 2 magazine buy 10% 3 magazine buy 15%

DISCOUNT: Agency Discount **Prepay Discount

14 pages 4% — 18 pages 6% 24 pages 8% — 30 pages 10% 36 pages 15%

PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

15% 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. HiTorque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been prepaid by this date will be billed at their contracted rate, and their prepayment discount will forfeited.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2010 ......................10-07-2009 .............10-14-2009 .............12-03-2009 February 2010 .....................11-05-2009..............11-12-2009 ...............1-07-2010 March 2010..........................12-07-2009 .............12-15-2009 ...............2-04-2010 April 2010 ..............................1-07-2010 ...............1-14-2010 ...............3-04-2010 May 2010 ...............................2-05-2010 ...............2-14-2010 ...............4-08-2010 June 2010..............................3-08-2010 ...............3-15-2010 ...............5-06-2010 July 2010 ...............................4-07-2010 ...............4-14-2010 ...............6-03-2010 August 2010..........................5-06-2010 ...............5-13-2010 ...............7-01-2010

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2010....................6-07-2010 ...............6-14-2010 ...............8-05-2010 October 2010 ........................7-07-2010 ...............7-14-2010 ...............9-02-2010 November 2010.....................8-06-2010 ...............8-13-2010 ...............9-30-2010 December 2010.....................9-08-2010 ...............9-15-2010..............11-04-2010 January 2011.......................10-07-2010 .............10-14-2010 .............12-02-2010 February 2011 .....................11-05-2010..............11-12-2010................1-06-2011 March 2011..........................12-07-2010 .............12-14-2010................2-03-2011

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ROAD BIKE ACTION MAGAZINE

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QUICK FACTS: • FASTEST-GROWING TITLE IN HI-TORQUE’S 35-YEAR HISTORY • TOTAL MONTHLY READERSHIP OF 165,000 • 63% PLAN TO BUY A NEW BIKE IN 2010 • READERSHIP WILL SPEND OVER $80 MILLION ON PARTS AND ACCESSORIES Road Bike Action magazine has seen exponential growth since our premiere issue in May 2007 and fills a void in the cycling industry with a title that focuses on products, bike reviews, race coverage and the inspiration of riding bikes. MBA has quickly become the best selling road magazine on the newsstand. We focus on helping RBA readers choose what bikes and products will best fit their needs and always give them the straight story on what to expect when they head out on their local rides. In the pages of RBA and at roadbikeaction.com you will find the latest gear, bikes, products and 28 www.roadbikeaction.com

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informative and inspirational features that will keep you up to date on the greatest industry in the world. RBA has an international and experienced staff, including Bob Roll, Paolo Galloni, Roberto Bettini, Yuzuru Sunada, Richard Cunningham, Zapata Espinoza, Phil Booth, Chris Henry and Brad Roe to provide our readers with a global and varied take on the world of road bikes and racing. When you read through an issue of RBA or visit our site, the goal is to get you more inspired, more informed and more enthusiastic about getting out and riding your bike. We seek to inspire you to try your first race, complete your first century or charity ride or take the

plunge and enter your first triathlon. Bikes change people. Riding a little further each week or attaining your fitness goals, knowing the latest technology, learning how to work on your bike, reading about travel destinations and learning riding tips from the pros in the pages of RBA and at www.roadbikeaction.com will keep you motivated to jump on your bike and go for a ride. With our industry-leading newsstand positions, RBA has quickly become the go-to magazine for road enthusiasts. Our site, www.roadbikeaction.com, has tripled in growth in just under 12-months and our online staff has grown to cover all major races including the Giro d’Italia, the Tour de France and the Vuelta, and our constant tech features have led the way to our amazing growth. Welcome to Road Bike Action, the new industry leader in the bicycle industry.

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PART 1 - BICYCLE PURCHASING Do you own a road bike? Yes..............................97% How many road bikes do you own? 1 .................................42% 2 .................................38% 3 .................................12% 4 ...................................5% 5+ .................................4% Do you own a Mountain bike? Yes..............................28% Do you own a Time Trial bike? Yes................................4% Do you own a Cyclocross bike? Yes................................6% Do you own a Triathlon bike? Yes................................4% Do you own a Tandem? Yes................................6% Was your newest bike a complete bike or frame? Complete ...................77% Frame .........................23% What frame material is your newest bike made of? Carbon fiber ...............45% Aluminum ...................36% Steel ...........................13% Titanium .......................6% What brand is your newest road bike? Trek.............................14% Cannondale................12% Speicalized.................11% Giant.............................5% Bianchi .........................4% Cervelo.........................3% Colnago........................3% Felt ..............................2% Jamis............................2% Lemond ........................2% Fuji................................2% Litespeed .....................2% Orbea ..........................2% Scott.............................2% Look .............................2% Motobecane .................2% Raleigh .........................2% Schwinn .......................2% BH ................................1% Serotta..........................1% Kestrel ..........................1% Seven Cycles ...............1% Pinarello .......................1% GT ................................1% Kona.............................1% Willier............................1% Argon 18.......................1% De Rosa .......................1% KHS..............................1% Independent Fab..........1% Ridley ...........................1% BMC .............................1% Kuota............................1% Lynskey ........................1% Marin ............................1% Salsa ............................1% Time ............................1% Torelli ............................1%

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How much did your road bike cost? $700-$1000................15% $1000-$1500..............16% $1500-$2000..............13% $2000-$2500..............13% $2500-$3000................9% $3000-$4000..............13% $4000-$5000................9% $5000-$7000................8% $7000+ .........................5% Where did you buy your newest road bike? bike shop ...................70% mail order .....................3% internet .......................11% used ...........................11% other.............................6% When did you purchase your bike? Jan-Mar......................33% Apr-Jun ......................33% July-Sept....................17% Oct-Dec......................18% What influenced the purchase of your bike the most? local dealer.................34% price ...........................25% mag test results .........19% friends recommend ....13% pro rider endorse .........6% color .............................4% Do you own a mountain bike? Yes..............................63% Do you plan on buying a mountain bike? Yes..............................17% What is your source for information on new road bikes? RBA ............................33% internet .......................20% other mags .................18% Local bike shop..........16% friends ..........................9% catalogs........................6% other.............................2% Do you plan to buy a road bike in the next 12 months? Yes..............................38%

What brand of road bike do you plan to buy next? Cannondale................13% Specialized.................11% Trek.............................10% Cervelo.........................9% Giant.............................5% Orbea ..........................3% Felt ...............................3% Willier............................3% Colnago........................2% Jamis............................2% Ridley ...........................2% Pinarello .......................2% Bianchi .........................2% Look .............................2% Litespeed .....................2% BH ................................1% KHS..............................1% Lynskey ........................1% Seven Cycles ...............1% Fuji................................1% Schwinn .......................1% Scott.............................1% Independent Fab..........1% Moots ...........................1% Tommasini ....................1% GT ................................1% Kuota............................1% Lemond ........................1% Merlin ...........................1% Motobecane .................1% Salsa ............................1% Waterford .....................1% BMC .............................1% Calfee ...........................1% Serotta..........................1% Kestrel ..........................1% Kona.............................1% Where do you plan on buying your next road bike? bike shop ...................72% internet .......................15% other...........................10% mail order .....................3% How much do you plan to spend? $700-$1000..................7% $1000-$1500..............13% $1500-$2000..............14% $2000-$2500..............13% $2500-$3000..............14% $3000-$4000..............14% $4000-$5000..............12% $5000-$7000................9% $7000+ .........................4%

Do you plan on buying a complete bike or frame only? Complete ...................69% Frame Only.................31%

PARTS & ACCESSORIES PURCHASE INFORMATION

What type will it be? Road...........................75% Undecided....................9% Cyclocross ...................4% Time Trial......................3% Track.............................2% Triathlon........................2% Commuter ....................2% Touring .........................2% Tandem ........................1%

What is your source of information for purchasing bicycle parts? RBA ............................28% Internet.......................22% Bike shop ...................16% Other mags ................15% Catalogs.....................11% Friends .........................7%

What frame material will your next bike be made of? Carbon Fiber ..............61% Aluminum ...................16% Titanium .....................10% Steel .............................9% Other ............................3%

Where do you buy the majority of your bicycle parts? Bike shop ...................56% Internet.......................31% Mail order from catalog8% Mail order from mag.....3% Other ............................2%

What style of tires do you use? Clincher ......................69% Tubular .......................28% Tubeless .......................3% How many tires do you purchase a year? 1 ...................................7% 2 .................................37% 3 ...................................5% 4 .................................30% 5 ...................................3% 6 .................................10% 7+ .................................8% Have you replaced your stock tires? Yes..............................87% If yes, what brand? Continental.................32% Michelin......................19% Vittoria ........................12% Bontrager .....................8% Specialized...................7% Hutchinson...................6% Vredestein ....................5% Kenda...........................4% Maxxis..........................2% Schwalbe .....................2% Panaracer.....................1% Tufo ..............................1% Ritchey .........................1% Have you replaced your handlebars? Yes..............................38% If yes, what brand? Easton ........................16% FSA ............................16% Ritchey .......................14% Bontrager .....................9% Deda Elemente.............8% 3T .................................7% Salsa ............................3% Specialized...................3% Zipp ..............................3% ITM ...............................2% Oval ..............................2% Profile ...........................2% Pro................................1% Syntace ........................1% Have you replaced your stem? Yes..............................44% No...............................56% If yes, what brand? Ritchey .......................20% Easton ........................12% Bontrager ...................12% FSA ............................11% Deda Elemente.............6% 3T .................................6% Thomson ......................3% Profile ...........................3% ITM ...............................2% Kore..............................1% Salsa ............................1% Have you upgraded your wheels? Yes .............................54% How many pairs of wheels do you own? 1 .................................34% 2 .................................29% 3 .................................13% 4 ...................................9% 5+ ...............................14%

If yes, what brand? Mavic..........................23% Bontrager .....................9% Zipp ..............................8% Campagnolo ................7% Neuvation .....................6% Shimano .......................6% American Classic .........4% Rolf...............................4% Reynolds ......................4% DT Swiss ......................3% Hed...............................3% Fulcrum ........................2% Cane Creek .................2% Specialized...................1% Spinergy .......................1% Sun...............................1% Topolino........................1% FSA ..............................1% Ritchey .........................1% Torelli ............................1% Vuelta ...........................1% Do you plan to purchase new cranks? Yes .............................28% If yes, what brand? Shimano .....................39% FSA ............................19% Campagnolo ..............19% SRAM .........................15% Truvativ.........................5% Race Face ....................3% Do you plan to purchase new pedals? Yes .............................44% If yes, what brand? Shimano .....................34% Look ...........................31% Speedplay ..................17% Crank Brothers.............9% Campagnolo ................5% Time ............................3% Wellgo ..........................1% Do you plan to purchase a new fork? Yes................................8% If yes, what brand? Reynolds ....................47% Alpha ..........................26% Selle ...........................11% Profile ...........................8% Wound Up ....................5% Soma............................3% What brand of seat do you plan to purchase? Selle Italia...................24% Fizik ............................23% Selle San Marco .........12% Specialized.................12% Other ..........................10% Bontrager .....................7% Terry .............................3% Brooks..........................3% WTB .............................2% Koobi............................1% Selle Royal ...................1% Prologo.........................1% Tioga ............................1% FSA ..............................1% SDG..............................1% Velo ..............................1%

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ROAD BIKE ACTION MAGAZINE

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Do you plan to purchase a seat-post? Easton ........................14% Ritchey .......................12% Thomson ....................11% Bontrager .....................9% FSA ..............................9% Specialized...................9% American Classic .........5% USE ..............................3% Shimano .......................2% Control Tech.................1% Race Face ....................1% Kore..............................1% Litespeed .....................1% Do you plan to purchase a heart rate monitor? Yes .............................26% If yes, what brand? Polar...........................47% Garmin .......................40% Sigma .........................10% Sette.............................2% VDO..............................1% Do you plan to purchase a powermeter? Yes..............................11% If yes, what brand? Powertap....................48% SRM ...........................23% Polar...........................22% Ergomo.........................7% Do you dowload your work-outs to a computer? Yes .............................23% Do you plan to purchase an indoor trainer? Yes .............................25% Price range? Under $150 ................19% $150-$300..................52% $300+ .........................29% Do you use nutritional supplements? Yes .............................67% Do you plan to purchase nutritional supplements? Yes .............................69% On average, how much do you spend on bicycle parts a year? $1500+ .......................11% $1000-$1500..............12% $650-$1000................15% $500-$650..................15% $350-$500..................19% $200-$350..................18% Less than $200...........11% BIKE APPAREL OWNERSHIP On average, how much do you spend on bicycling apparel a year? Under $500 ................74% $500-$750..................18% $750-$1000..................5% $1000+ .........................3% 30 www.roadbikeaction.com

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What is your main source of information for purchasing bicycling apparel? Bike shops .................21% RBA ............................20% Internet.......................20% Catalogs.....................18% Other mags ................12% Friends .........................6% Other ...........................3% Where do you buy the majority of your bicycling apparel? Bike shops .................44% Mail order from internet...........40% Mail order from magazine..................9% Other ............................7% Helmet owned? Giro ............................38% Bell .............................31% Specialized.................10% Louis Garneau..............5% Trek...............................3% Cratoni .........................0% BBB..............................0% Shoes owned? Sidi .............................25% Shimano .....................19% Specialized.................17% Other ..........................10% Nike ..............................6% Diadora.........................4% Pearl Izumi ...................4% Cannondale..................3% Lake .............................3% Northwave....................2% Performance.................2% Carnac..........................2% SixSixOne.....................1% DMT .............................1% Gaerne .........................1% Shorts or bibs? Shorts.........................57% Bibs ............................43% What brand? Pearl Izumi .................26% Performance ..............10% Louis Garneau..............7% Personal team affiliation6% Castelli .........................6% Specialized...................5% Cannondale..................5% Sugoi ............................4% Descente ......................4% Bellwether ....................2% DeMarchi......................2% Favorite pro team.........1% Primal Wear..................1% Gore .............................1% Hind..............................1% Do you own a bicycle jersey Yes..............................94% If yes, what brand? Pearl Izumi .................19% Personal team affiliation.................12% Performance.................9% Castelli .........................7% Louis Garneau..............6% Cannondale..................5% Descente ......................5% Specialized...................5% Favorite pro team.........4% Primal Wear..................4% Sugoi ............................3% Bellwether ....................2% Hind..............................1% Gore .............................1%

BICYCLE ACCESSORIES OWNERSHIP On average, how much do you spend on bicycle accessories a year? $1000+ .........................9% $600-$1000................10% $400-$600..................13% $250-$400..................29% Less than $250...........40% What is your main source of informarion for purchasing bicycle accessories? Road Bike Action .......25% Internet.......................22% Bike Shop...................18% Catalogs.....................15% Other Magazines........13% Friends .........................5% Where do you buy the majority of your bicycle accessories? Bike shop ...................51% Internet.......................31% Mail order from catalog ...........10% Mail order from magazine .........4% Other ............................2% Sporting goods store ...2% Do you own a bicycle computer? Yes..............................90% If yes, what brand? Cat Eye.......................40% Garmin .......................12% Other ..........................11% Sigma .........................10% Polar.............................7% Trek...............................6% Specialized...................5% Fightdeck/Shimano......3% Vetta .............................3% Blackburn.....................1% Schwinn .......................1% Do you own bicycle lights? Yes..............................59% If yes, what brand? Cat Eye.......................34% Niterider .....................21% Trek...............................4% VistaLite........................4% Specialized...................3% Vetta .............................2% Turbo Cat .....................2% Nightsun.......................1% Marwi ...........................1% ABOUT YOU How many people look through your copy of Road Bike Action? 1 .................................59% 2 .................................26% 3 ...................................9% 4 ...................................3% 5 ...................................0% 6+ .................................3%

What is your gender? Male ...........................93% Female .........................7% What is your age? 16-17............................1% 18-24............................2% 25-34..........................11% 35-44..........................24% 45-54..........................33% 55+ .............................30% Are you married? Yes..............................77% What is you total yearly household income? $150k+ .......................17% $120k-$150k ..............13% $90k-$120k ................20% $70k-$90k ..................19% $50k-$70k ....................8% $30k-$50k ..................15% Under $30k ..................8% If you are over 18, what is your level of education? High school graduate ..23% Attending college .........9% College graduate........67% Do you compete in sanctioned road bike races? Yes..............................26% What type of races do you compete in? Road...........................40% Criterium ....................22% Time trials...................17% Triathlon......................11% Cyclecross ...................8% Velodrome ....................3% What class do you compete in? Cat 1.............................1% Cat 2.............................5% Cat 3.............................9% Cat 4...........................20% Cat 5...........................25% Public .........................41% How often do you race a year? 1-5 times ....................60% 6-14 times ..................25% 15-24 times ..................8% 25+ ...............................7% Are you a member of the USCF? Yes..............................17% No...............................83% How many miles do you ride per month? Under 50 ......................2% 50-100..........................8% 100-150......................10% 150-200......................13% 200-250......................13% 250-300......................13% 300-400......................21% 400-500......................21% How many other members of your family also ride road bikes? 1 .................................62% 2 .................................22% 3 ...................................8% 4+ .................................8%

Have you ever taken a road bike vacation? Yes .............................31% No...............................41% Plan to ........................28% What other road bike magazines do you buy regularly? Bicycling.....................35% Velo News ..................17% Cycle Sport America ....9% Road.............................9% Pro Cycling...................7% Cycling Plus .................3% How much of the maintenance/repairs/upgrades are done by you? 100%..........................20% 75-100% ....................23% 50-75% ......................19% 25-50% ......................16% Less than 25% ...........23% Brand of pickup owned? Ford............................14% Toyota.........................12% Chevrolet....................11% Dodge ..........................6% Other ............................5% GMC.............................4% Nissan ..........................3% Mazda ..........................0% What other vehicles do you own? SUV ............................35% Car .............................53% RV/camper ...................5% Off-road motorcycle.....3% ATV ...............................2% BMX bike......................1% Personal watercraft ......1% What brand of sunglasses do you wear? Oakley ........................21% Tifosi...........................12% Rudy Project ................9% Smith............................7% Ray Ban........................5% Giro ..............................2% Ryders..........................1% Arnette .........................1% Spy ...............................1% Do you own a video game system? Yes..............................36% What type of video game system do you own? PlayStation 1 or 2.......19% Nintendo.....................17% XBox 360....................13% Use computer ............12% Playstation 3 ................9% How much time do you spend surfing the net for cycling info? Daily ...........................42% Once a week ..............25% Every other day ..........21% Every other week .......11%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

1 Page.....................................2,555 ..........................2,435 ..............................2,275 2/3 Page..................................2,095 ..........................1,995 ..............................1,865 1/2 Page..................................1,733 ..........................1,650 ..............................1,540 1/3 Page..................................1,276 ..........................1,215 ..............................1,135 1/4 Page..................................1,015 .............................970 .................................905 1/6 Page.....................................735 .............................700 .................................655

BLACK & ONE COLOR

1 Page.....................................3,075 ..........................2,925 ..............................2,735 2/3 Page..................................2,475 ..........................2,360 ..............................2,205 1/2 Page..................................2,085 ..........................1,985 ..............................1,855 1/3 Page..................................1,565 ..........................1,495 ..............................1,395

FOUR-COLOR

1 Page.....................................3,840 ..........................3,660 ..............................3,415 2/3 Page..................................3,150 ..........................3,005 ..............................2,805 1/2 Page..................................2,370 ..........................2,260...............................2,110 1/3 Page..................................1,940 ..........................1,845 ..............................1,725

Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page...........$425 575 ....................$400 400...............................$385 3-inch...............$345 470 ....................$325 450...............................$305 2-inch...............$250 350 ....................$235 335...............................$210 1-inch...............$130 230 ....................$115 215...............................$105 Word ads: $2.00 per word, with $54.00 min.

535 430 310 205

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE PAGE DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

MULTIPLE MAG DISCOUNT: 2 magazine buy 10% 3 magazine buy 15%

DISCOUNT: Agency Discount **Prepay Discount

14 pages 4% — 18 pages 6% 24 pages 8% — 30 pages 10% 36 pages 15%

PREPAYMENT IS REQUIRED BY NEW ADVERTISERS FOR THE FIRST 3 MONTHS.

15% 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. HiTorque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus!, Road Bike Action and R/C Car magazines.

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2010 ............................9-15-09 ...................9-22-09..................11-12-09 March 2010 ..............................11-12-09..................11-19-09 ...............1-14-2010 April 2010 ..............................1-14-2010 ...............1-21-2010................3-11-2010 May 2010 ...............................2-12-2010 ...............2-22-2010 ...............4-15-2010 June 2010 ..............................3-15-2010 ...............3-22-2010 ...............5-13-2010 July 2010 ...............................4-14-2010 ...............4-21-2010 ...............6-10-2010

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

August 2010 ..........................5-13-2010 ...............5-20-2010 ...............7-08-2010 September 2010....................6-14-2010 ...............6-21-2010 ...............8-12-2010 October 2010.........................7-15-2010 ...............7-22-2010 ...............9-09-2010 December 2010 .....................9-15-2010 ...............9-22-2010..............11-11-2010 February 2011 .....................11-12-2010..............11-19-2010................1-13-2011 www.roadbikeaction.com 31

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BMX PLUS! MAGAZINE

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Each month, BMX PLUS! features the latest information on new bikes, parts and accessories. With a staff made up of editors who are riders, our readers get the most respected, tell-it-like-it-is tests and evaluations in the industry. Since its beginning in 1978, BMX PLUS! magazine has established itself as the leading and longest-running BMX publication worldwide. To have this type of longevity, you must understand who the target readers are and what they want to read about. BMX PLUS! covers all of the major BMX races, dirt jumping and freestyle contests around the world. With BMX PLUS! coming out 12 times a year, 32 www.bmxplusmag.com

our readers receive 25 percent more editorial than what the competing magazines have to offer. BMX PLUS!’s stand to produce a first-class magazine that covers the

sport without objectionable language or offensive photos has allowed BMX PLUS! into nearly 7000 school libraries across America, reaching tens of thousands of additional readers each month. BMX PLUS! is read • TOTAL MONTHLY READERSHIP OF OVER 125,000 all around the world and can be found on newsstands and in • READERS OWN AN AVERAGE OF 2 BIKES stores everywhere. • READERS PLAN TO SPEND AN AVERAGE OF BMX PLUS! reaches the $425 ON THEIR NEXT BIKE enthusiasts who are at the age where bikes are their life: around • 73% SAID BMX PLUS! IS THEIR MAIN SOURCE 13-15 years old. These readers OF INFORMATION ON NEW BIKES spend all of their money and a lot • 54% PURCHASED PRODUCTS of their parents’ money on bikes FROM ADS IN BMX PLUS! and accessories. Too old for toys and too young for cars, • 31% COMPETE IN SANCTIONED BMX RACES these are the core consumers.

QUICK FACTS:

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BICYCLE PURCHASING How often do you buy BMX Plus! magazine? 1-4 issues ....................14.8% 5-8 issues ....................14.1% 9-12 issues ..................16.4% subscribe .....................54.7% How long have you been reading BMX Plus!? Less than 1 year ..........14.8% 1-2 years ......................25.0% 2-3 years ......................11.7% 3-4 years ........................6.3% 4+ years .......................42.2% How many pepople besides yourself look through your copy of BMX Plus!? 1 ...................................24.0% 2 ...................................21.7% 3 ...................................20.9% 4 ...................................14.0% 5 .....................................4.7% 6+.................................14.7% Do you own a BMX or a Freestyle bike? Yes ...............................97.7% How many do you own? 1 ...................................41.6% 2 ...................................24.8% 3+.................................33.6% What type is your newest bike? BMX .............................44.6% Street ...........................30.0% Dirt Jumping ................23.1% Flatland ..........................2.3% Did you buy a complete bike or frame? Complete .....................71.7% Frame only ...................28.3% What size is it? 20” ...............................76.4% Cruiser (24”) .................12.6% 16” .................................5.5% Micro/Mini/Jr/Expert ......3.1% 18” .................................2.4% What material is the frame? Chromoly/Steel ............64.8% Aluminum .....................29.5% Carbon fiber ...................1.6% Other ..............................4.1% What brand is it? Haro .............................10.9% Redline ...........................8.6% Diamondback.................7.8% DK ..................................7.0% Fit ...................................7.0% S&M ...............................6.3% GT ..................................5.5% Eastern...........................4.7% Free Agent .....................3.1% Mirraco...........................3.1% Mongoose......................3.1% SE Racing ......................3.1% FBM ...............................2.3% We The People...............2.3% 2-Hip ..............................1.6% Giant ..............................1.6% Hoffman .........................1.6% Intense ...........................1.6% Kink ................................1.6% Schwinn .........................1.6% Specialized.....................1.6% Staats.............................1.6% Failure ............................0.8% Felt .................................0.8% FMF................................0.8% Federal ...........................0.8% Hyper .............................0.8% MCS ...............................0.8% Sputnic...........................0.8% Subrosa..........................0.8% Supercross.....................0.8% United ............................0.8% Other ..............................9.4%

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How much did it your bike cost? Under $100 ..................12.6% $100-$200......................8.7% $200-$300....................18.9% $300-$400....................16.5% $400-$500....................14.2% $700-$800......................5.5% $500-$600......................4.7% $600-$700......................3.1% $800-$900......................3.1% $901+...........................12.6% What time of the year did you get your bike? Apr-Jun ........................32.8% Oct-Dec .......................27.3% Jan-Mar........................22.7% July-Sept......................17.2% Where did you buy your bike? Bike shop .....................46.1% Used.............................21.1% Mail order.....................11.7% Internet...........................9.4% Department Store ..........3.9% Other ............................10.2% What influenced the purchase of your bike the most? Mag test results ...........20.5% Price.............................20.3% Friend’s recommend ....14.2% Previous exp ................13.0% Local dealer support....13.3% Color ............................10.9% Dealership recommend..8.6% Rider endorse ................7.8% Parent’s recommend......3.1% Race team results ..........1.6% How many members in your household beside yourself own a BMX or Freestyle bike? 1 ...................................64.3% 2 ...................................15.7% 3 ...................................11.3% 4+...................................8.7% Do you own a mountain bike? Yes ..............................43.0% What’s your main souce of info on new bikes? BMX Plus! ....................77.3% Internet.........................25.8% Other mags ....................9.4% Friends ...........................7.8% Bike shops .....................7.0% At Competition...............3.9% Do you plan to buy a new bike? Yes ...............................54.7% If yes, what type of bike? Race.............................37.4% Street ...........................30.3% Dirt Jumping ................16.2% Undecided ...................14.1% Flatland ..........................2.0%

What frame material? Chromoly/Steel ............52.6% Aluminum .....................24.7% Carbon fiber ...................1.0% Undecided ...................21.6% What brand do you plan to buy? S&M .............................16.2% Fit ...................................9.0% Redline ...........................5.9% Eastern...........................4.7% Mirraco...........................4.7% Sunday...........................4.7% Diamondback.................4.3% Haro ...............................3.6% Hyper .............................3.1% Kink ................................3.1% 2-Hip ..............................2.3% Intense ...........................2.3% SE Racing ......................2.3% Specialized.....................2.3% Standard ........................2.3% Subrosa..........................2.3% Supercross.....................2.3% DK ..................................1.6% Hoffman .........................1.6% Mongoose......................1.6% Redman .........................1.6% Black Eye .......................0.8% Felt .................................0.8% FMF................................0.8% Federal ...........................0.8% Fly ..................................0.8% Free Agent .....................0.8% Giant ..............................0.8% GT ..................................0.8% Integral ...........................0.8% Metal ..............................0.8% Mutiny ............................0.8% Staats.............................0.8% Volume ...........................0.8% We The People...............0.8% Other ..............................7.0% How much do you plan to spend? Under $100 ....................6.2% $100-$200......................6.2% $200-$300....................15.5% $300-$400....................18.6% $400-$500....................16.5% $500-$600......................9.3% $600-$700......................8.2% $700-$800......................2.1% $800-$900......................6.2% $901+...........................11.3% Where do you plan to buy your bike? Bike shop .....................36.1% Internet.........................25.0% Mail order.....................15.7% Undecided ...................11.1% Used...............................6.5% Department store ...........0.9% Other ..............................4.6% Do you plan to buy a mountain bike? Yes ...............................13.3% What is your gender? Male .............................93.8% Female ...........................6.3% Single or married? Single ...........................71.4% Married.........................28.6%

Do you plan on buying a complete bike or frame only? Complete .....................43.6% Frame only ...................27.7% Undecided ...................28.7%

What is your age? 6-11................................7.9% 12-17............................44.1% 18-24..............................7.1% 25-34............................18.1% 35+...............................22.8%

What size do you plan to buy? 20” ...............................77.3% Cruiser (24”) ...................7.2% Micro/Mini/Jr/Expert ......4.1% 18” .................................2.1% 16” .................................1.0% Undecided .....................8.2%

What is your total yearly household income? $150k+ ...........................2.6% $120k-$150k..................6.0% $90k-$120k....................8.5% $70k-$90k....................12.0% $50k-$70k....................13.7% $30k-$50k....................18.8% under $30k...................38.5%

If you are over 18, what is your level of education? High School grad .........51.4% Attending college .........10.0% College grad ................18.6% other.............................20.0%

Coalition.........................0.9% Hoffman .........................0.9% Kink ................................0.9% MacNeil..........................0.9% Snafu..............................0.9% Other ............................15.2%

PARTS & ACCESSORIES

Have you bought new handlebars for your bike? Yes ...............................50.8%

Have you ever sent or called for information on a product advertised in BMX Plus!? Yes ...............................57.0% Do you get asked for advice on purchasing bikes or bicycle products? Sometimes...................60.6% Often ............................29.9% Never..............................9.4% What is your main source of information for purchasing parts & accessories? BMX Plus! ....................53.9% Internet.........................27.3% Bike shop .....................18.8% Catalogs.......................12.5% Friends .........................11.7% At competitions..............3.9% Other Magazines............5.5% Other ..............................2.3% Where do you purchase the majority of your bike parts? Local bicycle shop .......51.6% On the internet .............28.9% Mail order.....................22.7% dept/sport store .............5.5% Have you ever purchased products from ads in BMX Plus!? Yes ..............................46.1% Does your local bike shop generally stock the products you want to buy? Yes ...............................50.0% Have you bought new tires for your bike? Yes ...............................74.0% If yes, what did you buy? Maxxis..........................18.2% Odyssey .......................12.4% Intense .........................10.7% Kenda.............................9.9% Animal ............................9.1% Tioga ..............................7.4% Primo..............................5.0% Haro ...............................2.5% KHE................................2.5% S&M ...............................2.5% IRC .................................1.7% Snafu..............................1.7% Shadow..........................1.7% Supercross.....................1.7% Demolition......................0.8% Fly ..................................0.8% Redline ...........................0.8% other.............................10.7% Have you bought grips for your bike? Yes ...............................75.0% If yes, what did you buy? ODI...............................15.2% Animal ..........................10.7% Primo..............................8.0% S&M ...............................7.1% Shadow..........................6.3% Lizard Skins ...................5.4% Odyssey .........................5.4% DK ..................................3.6% Eastern...........................3.6% Fit ...................................3.6% WTP ...............................3.6% Demolition......................2.7% Stolen.............................2.7% Duo ................................1.8% Answer ...........................0.9%

If yes, what did you buy? S&M .............................38.7% Haro ...............................6.7% Redline ...........................5.3% DK ..................................4.0% Eastern...........................4.0% Fly Racing ......................4.0% Animal ............................2.7% Answer ...........................2.7% Crupi ..............................2.7% Fly ..................................2.7% Hoffman .........................2.7% Odyssey .........................2.7% Primo..............................2.7% Sunday...........................2.7% Kink ................................1.3% Shadow..........................1.3% Sick Child.......................1.3% Other ............................12.0% Have you bought a new stem for your bike? Yes ...............................42.5% What stem is on your bike? S&M .............................18.3% Odyssey .......................10.0% DK ..................................8.3% Profile .............................8.3% Animal ............................6.7% Eastern...........................5.0% Haro ...............................5.0% Poverty...........................5.0% Fly ..................................3.3% FSA ................................3.3% Primo..............................3.3% Redline ...........................3.3% Answer ...........................1.7% Colony............................1.7% Crupi ..............................1.7% Fit ...................................1.7% Hoffman .........................1.7% Sinz ................................1.7% Shadow..........................1.7% Thomson ........................1.7% Other ..............................6.7% Have you bought a headset for your bike? Yes ..............................38.3% If yes, what did you buy? FSA ..............................26.4% Cane Creek ..................13.2% Aheadset........................9.4% Kink ................................9.4% King................................7.5% Stolen.............................7.5% Eastern...........................5.7% Campagnolo ..................1.9% Dia Tech .........................1.9% Sinz ................................1.9% Other ............................15.1% Have you bought new hubs for your bike? Yes ...............................38.3% If yes, what did you buy? Odyssey .......................14.5% Profile ...........................11.3% Crupi ..............................8.1% Demolition......................8.1% Alienation .......................4.8% DK ..................................4.8% Haro ...............................4.8% King................................4.8% Primo..............................4.8% Redline ...........................4.8% Poverty...........................3.2% Proper ............................3.2% Sinz ................................3.2%

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Fly ..................................1.6% KHE................................1.6% Shimano.........................1.6% Other ............................14.5% Have you bought new brakes for your bike? Yes ...............................50.8% If yes, what did you buy? Odyssey .......................16.9% Tektro ...........................16.9% Dia-Tech.......................11.7% Dia-Compe.....................9.1% Shimano.........................9.1% Fly ..................................6.5% Sinz ................................6.5% Demolition......................3.9% Eclat ...............................1.3% Little Dude......................1.3% Primo..............................1.3% Revenge.........................1.3% Other ............................14.3% Have you bought new cranks for your bike? Yes ...............................48.4% If yes, what did you buy? Profile...........................30.9% Redline .........................11.8% Eastern...........................7.4% Sinz ................................7.4% Haro ...............................5.9% Shimano.........................5.9% Fly ..................................4.4% Demolition......................2.9% DK ..................................2.9% Odyssey .........................2.9% Poverty...........................2.9% Stolen.............................2.9% Crupi ..............................1.5% Diamondback.................1.5% FSA ................................1.5% Premium ........................1.5% Primo..............................1.5% Snafu..............................1.5% Other ..............................2.9% Have you bought new pedals for your bike? Yes ...............................68.0% If yes, what did you buy? Odyssey .......................19.6% Animal ..........................14.4% Wellgo ............................9.3% Shimano.........................8.2% Crupi ..............................4.1% Poverty...........................4.1% Shadow..........................4.1% Profile .............................3.1% Primo..............................3.1% S&M ...............................3.1% Bully ...............................2.1% Demolition......................2.1% Haro ...............................2.1% Hoffman .........................2.1% Sinz ................................2.1% DK ..................................1.0% Eastern...........................1.0% Mirraco...........................1.0% Redline ...........................1.0% Snafu..............................1.0% Time ...............................1.0% Other ............................10.3% Have you bought new rims/wheels for your bike? Yes ...............................50.0% If yes, what did you buy? Sun...............................15.3% Odyssey .......................11.1% Primo..............................9.7% Alienation .......................8.3% Eastern...........................8.3% Araya..............................5.6% Demolition......................5.6%

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Alex ................................4.2% Hoffman .........................4.2% Stolen.............................4.2% Haro ...............................2.8% Fly ..................................1.4% G-sport...........................1.4% Proper ............................1.4% Shimano ........................1.4% Sinz ................................1.4% Other ............................13.9% Have you bought a new fork for your bike? Yes ...............................36.7% If yes, what did you buy? S&M .............................28.8% Odyssey .........................9.6% Primo..............................7.7% Bombshell ......................5.8% DK ..................................5.8% Redline ...........................5.8% Eastern...........................3.8% Fly ..................................3.8% Haro ...............................3.8% Sputnic...........................3.8% Sunday...........................3.8% Supercross.....................3.8% Answer ...........................1.9% Fit ...................................1.9% Volume ...........................1.9% Other ..............................7.7% Have you bought a new seat for your bike? Yes ...............................58.6% If yes, what did you buy? Odyssey .........................8.0% Shadow..........................8.0% S&M ...............................6.8% Haro ...............................5.7% Primo..............................5.7% Redline ...........................5.7% Animal ............................4.5% DK ..................................3.4% Stolen.............................3.4% MacNeil..........................3.4% Coalition.........................2.3% Duo ................................2.3% 2-Hip ..............................1.1% Eastern...........................1.1% Kink ................................1.1% Poverty...........................1.1% Premium ........................1.1% Metal ..............................1.1% WTP ...............................1.1% Other ............................33.0% Have you bought new chainweels for your bike? Yes ...............................47.7% If yes, what did you buy? Profile ...........................22.4% Odyssey .........................7.9% S&M ...............................6.6% Eastern...........................5.3% Haro ...............................3.9% Redline ...........................3.9% DK ..................................2.6% Fit ...................................2.6% Fly ..................................2.6% Sinz ................................2.6% Stolen.............................2.6% Animal ............................1.3% Crupi ..............................1.3% FBM ...............................1.3% Kink ................................1.3% Mirraco...........................1.3% Mutiny ............................1.3% Poverty...........................1.3% Proper ............................1.3% Primo..............................1.3% Shadow..........................1.3% Standard ........................1.3% Tree ................................1.3% WTP ...............................1.3% Coalition.........................0.0% Other ............................19.7%

Have you purchased pegs? Yes ...............................34.4%

Do you own riding pants? Yes ..............................32.0%

If yes, what brand did you buy? Odyssey .......................12.5% Shadow........................10.4% Demolition......................8.3% Animal ............................4.2% Eastern...........................4.2% Kink ................................4.2% Primo..............................4.2% Tree ................................4.2% WTP ...............................4.2% DK ..................................2.1% Fly ..................................2.1% G-spot............................2.1% Mirraco...........................2.1% Snafu..............................2.1% Terrible One....................2.1% Other ............................31.3%

If yes, what brand? Fly ................................36.4% Fox ...............................15.9% O’Neal ............................9.1% Answer ...........................6.8% Troy Lee .........................6.8% Redline ...........................4.5% AXO................................2.3% Azonic ............................2.3% Shift................................2.3% Thor................................2.3% Other ............................11.4%

Have you replaced your freewheel? Yes ...............................27.1% Have you replaced your bottom bracket? Yes ...............................38.0% GEAR & STUFF Where do you find out about the latest riding gear/apparel? BMX Plus! ....................72.7% Internet.........................21.9% Friends .........................13.3% Catalogs.......................12.5% Bike shop .....................10.9% At competitions..............7.0% Other Magazines............6.3% Other .............................3.9% Do you own a helmet? Yes ..............................83.7% If yes, what brand? Pro Tec .........................18.4% Fly ................................15.8% Bell ...............................14.9% Fox .................................8.8% Pryme.............................8.8% Vigor...............................4.4% 661 .................................2.6% O’Neal ............................2.6% Answer ...........................1.8% Azonic ............................0.9% Shoei ..............................0.9% THE ................................0.9% Troy Lee .........................0.9% AXO................................0.0% Knucklebone ..................0.0% POC ...............................0.0% TSG ................................0.0% Other ............................18.4% Do you own riding gloves? Yes ...............................73.4% If yes, what brand? Fox ...............................22.5% Fly ................................14.7% Answer ...........................7.8% O’Neal ............................5.9% Odyssey .........................4.9% AXO................................3.9% Thor................................3.9% Troy Lee .........................2.9% 661 .................................2.0% Pryme.............................2.0% Azonic ............................1.0% Bicycle Union.................1.0% Premium ........................1.0% Redline ...........................1.0% Shadow .........................1.0% Shift................................1.0% UGP ...............................1.0% Other ............................22.5%

Do you own elbow pads? Yes ...............................25.0% If yes, what brand? Fox ...............................21.2% Lizard Skins .................12.1% 661 .................................6.1% Fit ...................................6.1% Pro Tec ...........................6.1% Pryme.............................6.1% Hammer .........................0.0% TSG ................................0.0% WTP ...............................0.0% Other ............................42.4% Do you own knee pads? Yes ..............................26.2% If yes, what brand? Fox ...............................13.9% Pryme...........................11.1% Lizard Skins ...................8.3% Hammer .........................5.6% 661 .................................2.8% Troy Lee .........................2.8% Federal ...........................0.0% Kink ................................0.0% Shadow..........................0.0% Team Blowin it................0.0% TSG ................................0.0% WTP ...............................0.0% Other ............................55.6% Do you own shin guards? Yes ...............................25.8% If yes, what brand? Fox ...............................17.6% Hammer .......................14.7% Lizard Skins .................11.8% Pryme.............................8.8% Fly Racing ......................2.9% Other ............................44.1% Do you compete in sanctioned BMX races? Yes ...............................31.2% If yes, what organization? ABA ..............................61.9% NBL ..............................38.1% What class do you compete in? Novice..........................39.5% Intermediate.................25.6% Open ............................11.6% Expert/Pro....................23.3% How often do you race a year? 1-5 times......................20.5% 6-14 times....................23.1% 15-24 times..................23.1% 25-34 times....................7.7% 35+ times .....................25.6% Do you compete in freestyle competitions? Yes ...............................13.4%

Do you compete in dirt jumping competitions? Yes .................................8.7% What is your main source of information of pro competition results? BMX Plus! ....................73.4% internet.........................19.5% TV.................................14.1% Other Magazines..........10.2% Other ..............................5.5% What type of riding do you do? Street ...........................60.2% Dirt jumping .................53.1% Ramps..........................43.8% Race.............................39.1% Flatland ........................14.8% Ride bike to school ......14.8% Number of members of family who also ride BMX or Freestyle? 1 ...................................57.0% 2 ...................................21.5% 3+.................................21.5% What other vehicles do you own? Car ...............................50.8% S.U.V. ...........................39.8% R/C Car ........................31.3% Mountain bike ..............29.7% Off-road Motorcycle.....21.9% Personal watercraft........5.5% RV/Camper ....................4.7% Snowmobile ...................3.1% What other sports/activites do you participate in? Video games ................43.8% Mountain biking ...........33.6% Snowboarding..............30.5% Skateboarding .............29.7% paintball .......................28.1% Motorcycle riding .........26.6% ATVing ..........................21.9% What brand of casual shoes do you wear? Vans .............................38.3% Nike..............................27.3% DC ................................22.7% Adidas..........................10.2% Etnies ...........................10.2% Sketchers.......................4.7% Osirus.............................3.1% Orchid ............................3.1% Lotek ..............................3.1% Converse........................2.3% Duffs...............................0.8% Other ............................26.6% How often do you look at bicycle-related websites? Everyday ......................36.2% Every other day............17.3% 2 times a week.............18.1% Once a week ................11.8% Less than once a week 16.5% Have you ever purchased a product over the internet? Yes ...............................80.3% How much do you spend on online purchases a year? Less than $500 ............62.7% $500-$1500..................25.4% $1500-$2500..................6.3% $2500-$5000..................4.0% $5000-$10,000...............1.6%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page...................................$2,120 ............$2,020...............$1,940...............$1,795 2/3 ...........................................1,735 ..............1,660.................1,585.................1,470 1/2 ...........................................1,435 ..............1,375.................1,315.................1,215 1/3 ...........................................1,060 ..............1,015....................970....................895 1/4 ..............................................850 .................810....................775....................715 1/6 ..............................................615 .................585....................565....................515

BLACK & ONE COLOR

1 Page...................................$2,520 ............$2,395.............. $2,300 ...............$2,185 2/3 ...........................................2,035 ..............1,935.................1,860 .................1,765 1/2 ...........................................1,710 ..............1,630.................1,565 .................1,485 1/3 ...........................................1,295 ..............1,225.................1,165 .................1,115

FOUR-COLOR

1 Page...................................$3,105 ........... $2,975...............$2,835 ...............$2,695 2/3 ...........................................2,545 ..............2,430.................2,330 .................2,215 1/2 ...........................................2,020 ..............1,915.................1,845 .................1,755 1/3 ...........................................1,615 ..............1,565.................1,495 .................1,435

Non-cancelable after 30 days before closing. Covers full-page only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate. CV2 Add 10% to General 1 Page Four-Color rate CV3 Add 5% to General 1 Page Four-Color rate CV4 Add 15% to General 1 Page Four-Color rate * Turn to page 38 for ad specifications and page 40 for contact information. * Insertion orders required on or before space deadline. ** Material received after deadline is subject to late charges.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

1/6 page...........$425 575 ..........$400 450 ..........$385 3-inch...............$345 470 ..........$325 450 ..........$305 2-inch...............$250 350 ..........$235 335 ..........$210 1-inch...............$130 230 ..........$115 215 ..........$105 Word ads: $2.00 per word, with $54.00 min.

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** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at their contracted rate, and their pre-payment discount will forfeited.

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January 2010 ........................9-29-2009 .............10-06-2009..............11-26-2009 February 2010.....................10-28-2009..............11-04-2009 .............12-31-2009 March 2010..........................12-01-2009 .............12-08-2009 ...............1-28-2010 April 2010 ............................12-30-2009 ...............1-07-2010 ...............2-25-2010 May 2010 ...............................1-28-2010 ...............2-04-2010 ...............4-01-2010 June 2010..............................2-26-2010 ...............3-05-2010 ...............4-29-2010 July 2010 ...............................3-29-2010 ...............4-06-2010 ...............5-27-2010 August 2010..........................4-28-2010 ...............5-05-2010 ...............6-24-2010

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September 2010....................5-27-2010 ...............6-04-2010 ...............7-29-2010 October 2010 ........................6-28-2010 ...............7-06-2010 ...............8-26-2010 November 2010.....................7-29-2010 ...............8-05-2010 ...............9-23-2010 December 2010.....................8-30-2010 ...............9-07-2010 .............10-28-2010 January 2011.........................9-29-2010 .............10-06-2010..............11-25-2010 February 2011 .....................10-28-2010..............11-04-2010 .............12-30-2010 March 2011 ..........................11-30-2010 .............12-07-2010................1-27-2011

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R/C CAR MAGAZINE

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R/C Car magazine’s mission is simple: to create the best magazine in the industry with no-nonsense product reviews, the latest news and insights, and an unmatched editorial style that provides thorough and entertaining content. Each month, R/C Car delivers the articles our readers crave, written in a style that engages, educates and entertains. We review the hottest vehicles, interview the industry’s most recognizable names, and explain the latest technology, while covering the segments that drive the industry, from on-road, to off-road, to rock crawling and large-scale vehicles. R/C Car even leads the way in the digital and social networking formats, delivering our content through popular monthly e-mail newsletters, and regularly updated Facebook, MySpace and Twitter feeds.R/C Car believes in sharing the same relationship with our readers and our advertisers—a relationship of trust. 36 www.rc-car.com

QUICK FACTS: • TOTAL READERSHIP OF OVER 110,000 • 58% COMPETE IN RACING • READERS OWN AN AVERAGE OF 5 R/C CARS • READERS PURCHASE AN AVERAGE OF 3 R/C CARS PER YEAR • AVERAGE READER SPENDS OVER $1500 A YEAR ON PARTS & ACCESSORIES Our readers trust us to test products thoroughly (see the “Two Gallon Challenge”) and write honest reviews that won’t mislead them, while our advertisers trust our product evaluations to be fair, equal and accurate. The R/C Car editors respect this relationship each month, and invite our readers and advertisers alike to hold us to the highest standards of journalism. We relish the opportunity for comparison with our competitors, and invite you to do so.

Advertising in R/C Car and on rccar.com provides exposure to the finest group of RC enthusiasts on the planet. On average, our reader is older, better educated, wealthier and more likely to spend money on equipment than any other Internet or magazine reader. With delivery in both print and digital Zinio formats, R/C Car places your products where you need them most: in front of the eyes of consumers who trust our magazine, and as a result, spend money on the products in our pages.

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YOU & YOUR INTERESTS What is your gender? Male ......................97% Female ....................3% Are you married? No .........................53% Yes ........................47% What is your age? 10-12.......................8% 13-15.....................13% 16-19.......................3% 20-24.......................1% 25-29.....................10% 30-34.....................21% 35-39.....................12% 40-44.....................12% 45-49.......................6% 50-54.......................6% 55+ ..........................8% What is your total yearly household income? $150k+ ....................9% $120k-$149k .........12% $90k-$119k ...........12% $70k-$89k .............17% $50k-$69k .............14% $30k-$49k .............22% Under $29k ...........15% What is your highest level of education? High school grad...47% Some college ........27% College grad..........16% Masters ...................7% PhD .........................2% How many years have you been in the RC hobby? 1-2.........................22% 2-5.........................30% 5-10.......................19% 10-15.......................8% 15+ ........................21% Does anyone else in your household participate in RC? Yes .......................53% No .........................47% Do you compete in organized races? No .........................58% Yes ........................42% If yes, what type of racing do you compete in? Off road .................70% On road .................23% Rock Crawling.........6% How often do you compete per year? 50+ times ..............11% 40-50 times .............7%

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30-40 times .............9% 20-30 times ...........11% 10-20 times ...........33% less than 10...........28% Does anyone else in your household race? No .........................86% Yes ........................14% What other sports/ activities do you participate in? ATV riding..............23% Mountain biking ....23% Dirt Bike riding ......23% Truck off roading ...13% BMX riding ..............9% Snowboarding.........8% How many hrs. per week are you on the internet? 20+ ........................25% 20-15.......................6% 15-10.....................19% 10-5.......................25% less than 5.............24% How often do you look at RC-related websites? Everyday ...............36% Once a week .........23% 2 times a week ......21% Every other day .....20% Have you ever purchased a product over the net? Yes ........................85% No .........................15% Which RC magazines do you buy regularly? Radio Control Car Action .........42% R/C Driver .............30% Xtreme R/C ...........28% Which non-RC mags do you buy regularly? 4-Wheel ATV Action11% Dirt Bike ................10% Dirt Wheels..............8% Mountain Bike Action4% BMX! Plus ...............3% Motocross Action....3% None .....................61% YOUR HOBBY What is your main source of information for purchasing parts and accessories? R/C Car mag .........27% Internet..................27% Hobby shop ..........25% Catalogs..................7% Other mags .............6% At races...................5% Other .......................2%

Where do you purchase the majority of your replacement parts, hop-up parts and accessories? From local hobby shop .......55% On the internet ......36% Mail order ................9% Have you ever purchased products because of an ad you saw in R/C Car? Yes ........................83% No .........................17% Does your hobby shop generally stock the products you want to buy? Yes ........................63% No .........................37% How often do you buy R/C Car magazine? subscriber .............48% 1-4 issues................7% 5-8 issues..............12% 9-12 issues............33% How many people besides yourself look through your copy of R/C Car? 1 ............................38% 2 ............................23% 3 ............................17% 4 ..............................9% 5 ..............................3% 6+ ............................9% Do you own an RC car? yes.......................100% no ............................0% How many RC cars do you own? 1 ............................14% 2 ............................18% 3 ............................19% 4 ............................14% 5+ ..........................36% What brand(s) of RC car do you own? Traxxas..................58% Associated ............42% Losi .......................41% HPI ........................27% Kyosho ..................15% OFNA ....................15% Axial ......................14% Tamiya ...................14% DuraTrax................13% Hot Bodies ..............8% XTM.........................8% Mugen Seiki ............6% Xray .........................3% GS Racing...............3% Schumacher............3% Corally .....................2% Yokomo ...................1%

MRC/Academy........0% O’Donnell ................0% Other .....................22% How many RC vehicles of the following types do you own? Monster truck nitro.73% Mini and Micro .......73% Monster truck elec .57% Racing truck elec ...54% On-road elec ..........53% Off road buggy elec..........50% Racing truck nitro...41% Off road buggy nitro .........37% On -road nitro.........25% Large scale gas ........8% What type of motor do you own? Stock.....................34% Brushless ..............25% Brushed.................23% Modified ................18% What brand of batteries do you use? Team Orion............14% Max Amps.............11% DuraTrax..................9% Trinity.......................9% Reedy......................7% Dynamite .................7% Integy ......................5% SMC ........................4% HPI ..........................3% ProMax....................1% Checkpoint..............1% Other .....................30% What type of cells? NiMH .....................50% Li-Po .....................28% NiCad ....................21% Li-Ion .......................1% What type of pack? Sport Pack ............66% Matched Cells .......34% What brand of electrical connectors do you use? Deans ....................38% Traxxas .................34% JST .......................19% Losi .........................9% What brand of charger do you use? Dynamite ...............23% DuraTrax................15% Checkpoint..............8% MRC ........................8% Integy ......................5% Tekin........................4% Competition Electronics............2% Team Orion..............2% Novak......................2% LRP .........................2% Futaba .....................1% Reedy......................1% Much More..............0% Other .....................27%

What brand of nitro engine do you use? OS Engine .............19% HPI ........................13% Novarossi ................7% Picco .......................7% XTM.........................4% Dynamite .................3% Kyosho ....................3% RB ...........................3% Sirio .........................2% GRP.........................2% GS Racing...............1% Thunder Tiger..........1% Werks ......................1% Rossi .......................1% MRC ........................0% Ninja ........................0% Tamiya .....................0% Other .....................32% What size is your engine? .12 or smaller ..........1% .12 ...........................9% .15 .........................11% .18 ...........................9% .21 .........................25% .24 ...........................3% .28 .........................18% .28 or larger.............8% Other .....................17% What brand of fuel do you use? Byron.....................24% Traxxas..................21% O’Donnell ..............14% Blue Thunder.........11% Trinity.......................6% Sidewinder ..............5% Dynamite .................4% Nitrotane .................4% Mugen .....................1% HPI ..........................0% Werks ......................0% Other .....................11% If you use a starter box, what brand is it? Losi .......................22% Associated ............14% Dynamite .................8% Mugen .....................8% Kyosho ....................4% DuraTrax..................2% Integy ......................2% Serpent ...................2% Other .....................39% Which of these factors influenced you most when you bought your RC car? Mag test results ....32% Previous brand exp..........22% Hobby shop .........18% Friend’s recommend.......11% Price ......................10% Factory race team...4% Parents recommend.........2% www.rc-car.com 37

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R/C CAR MAGAZINE

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How many RC vehicles do you plan to purchase this coming year? 1 ............................29% Undecided ............28% 2 ............................24% 3+ ..........................15% None .......................3% If yes, what type? Electric ..................54% Nitro ......................30% Undecided ............17% What kind will you buy? Monster truck........21% Off road buggy ......16% Rock Crawler ........12% Racing truck..........12% Touring car ............11% Truggy ...................11% Undecided ............10% Micro .......................4% Pan Car ...................3% What type? 4 wheel drive.........73% 2 wheel drive.........27% What brand(s) do you plan to buy? Traxxas..................48% HPI ........................36% Associated ............24% Losi .......................21% Axial ......................14% Hot Bodies ..............8% 38 www.rc-car.com

Kyosho ....................8% Tamiya .....................7% Mugen Seiki ............6% OFNA ......................4% Schumacher............3% DuraTrax..................3% CEN.........................2% Corally .....................2% X Ray.......................2% Yokomo ...................1% GS Racing...............0% MRC/Academy........0% Thunder Tiger..........0% XTM.........................0% Other .......................9%

Keyence ..................0% KO ...........................0% Yokomo ...................0% Other .......................3%

How often do you purchase a new RC car or truck? 1-3 months..............3% 3-6 months............16% 6-9 months............26% Once a year...........30% More than a year ...24%

What brand of radio do you use? Futaba ...................23% Spektrum ..............22% Traxxas..................22% Airtronics .................9% JR............................8% Hitec........................3% KO ...........................2% Nomadio .................0% Other .....................12%

What brand of speed control do you use? Novak....................25% Castle ....................14% LRP .......................14% Duratrax ................11% Losi .......................10% Tekin........................8% Futaba .....................8% Dynamite .................3% Hitec........................3% Orion .......................1% GM Racing ..............0% Hara ........................0%

What brand of servo do you use? Futaba ...................26% Hitec......................21% JR..........................15% Airtronics .................9% Ace Hobby ..............3% KO ...........................3% Orion .......................3% Other .....................21%

What type? 2.4 GHZ.................43% FM .........................29% AM.........................27% PCM ........................2% What brand of wheels do you use? Pro-Line ................24% Stock.....................19% Traxxas..................16%

Losi .........................8% HPI ..........................7% Associated ..............5% AKA .........................4% Panther....................2% RPM ........................2% Tamiya .....................1% TRC .........................0% Ride.........................0% Yokomo ...................0% Other .....................10% What brand of tires do you use? Pro-Line ................28% Stock.....................22% Traxxas..................13% Losi .......................10% AKA .........................4% Panther....................3% GRP.........................3% Jaco ........................2% Kyosho ....................1% Sorex.......................1% Werks ......................1% Schumacher............1% Yokomo ...................1% Other .....................11% What brand of tire glue do you use? Pro-Line ................21% Great Planes .........12% Losi .........................9% Zap..........................9% Associated ..............7% AKA Racing.............5% Trinity.......................3% Kyosho ....................2% Fusion .....................2% Other .....................29%

What brand of tools do you use? Integy ....................13% Associated ..............9% Losi .........................8% RPM ........................7% Hudy........................7% Trinity/Team Kinwald3% EDS .........................3% M.I.P........................3% Xceed ......................1% Other .....................46% What type or make of body do you run? Pro-Line ................23% Stock.....................21% Traxxas..................12% HPI ..........................9% Losi .........................9% JConcepts...............6% Hot Bodies ..............5% Parma......................5% Proto Form ..............4% Other .......................6% How much do you spend on your RC hobby each year? $100-$500.............19% $500-$1000...........27% $1000-$1500.........19% $1500-$2000.........15% $2000-$3000.........10% $3000+ ....................7%

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COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

12X

1 Page....................................$1995 .............$1925................$1835 ...............$1750 2/3 ............................................1595 ...............1530..................1465 .................1395 1/2 ............................................1295 ...............1250 ..................1195 .................1135 1/3 ..............................................995 .................960....................915 ...................875 1/4 ..............................................795 .................770....................735 ...................695 1/6 ..............................................555 .................540....................515 ...................490

BLACK & ONE COLOR

1 Page....................................$2285 .............$2190............... $2095 ...............$1990 2/3 ............................................1820 ...............1740..................1670 .................1590 1/2 ............................................1485 ...............1420..................1355 .................1290 1/3 ............................................1140 ...............1090..................1040 ...................995

FOUR-COLOR

1 Page....................................$2750 ............ $2635................$2515 ...............$2395 2/3 ............................................2195 ...............2095..................2010 .................1915 1/2 ............................................1790 ...............1710..................1635 .................1555 1/3 ............................................1375 ...............1316..................1255 .................1195

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

MINI-MART RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, R/C Car, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

B&W Color

12X

B&W Color

535.............$350 430.............$270 310.............$180 205...............$95

495 395 280 195

DISCOUNTS MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15%

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

AGENCY DISCOUNT: 15%

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

January 2010 ......................10-02-2009 .............10-09-2009..............11-26-2009 February 2010 .....................11-02-2009..............11-09-2009 .............12-31-2009 March 2010..........................12-03-2009 .............12-10-2009 ...............1-28-2010 April 2010 ..............................1-04-2010................1-11-2010 ...............2-25-2010 May 2010 ...............................2-02-2010 ...............2-09-2010 ...............4-01-2010 June 2010..............................3-03-2010 ...............3-10-2010 ...............4-29-2010 July 2010 ...............................4-01-2010 ...............4-09-2010 ...............5-27-2010 August 2010..........................5-03-2010 ...............5-10-2010 ...............6-24-2010

COVER DATE

SPACE DEADLINE*

MATERIAL DEADLINE**

ON-SALE DATE

September 2010....................6-02-2010 ...............6-09-2010 ...............7-29-2010 October 2010 ........................7-01-2010 ...............7-09-2010 ...............8-26-2010 November 2010.....................8-03-2010 ...............8-10-2010 ...............9-23-2010 December 2010.....................9-02-2010 ...............9-10-2010 .............10-28-2010 January 2011.......................10-04-2010..............10-11-2010..............11-25-2010 February 2011 .....................11-02-2010..............11-09-2010 .............12-30-2010 March 2011..........................12-02-2010 .............12-09-2010................1-27-2011 www.rc-car.com 39 www.rc-car.com 27

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WEBSITE ADVERTISING & PLACEMENT

dirtbikemagazine.com - motocrossactionmag.com - dirtwheelsmag.com - atvaction.net mbaction.com - roadbikeaction.com - bmxplusmag.com - rc-car.com All of Hi-Torque’s websites experienced double-digit growth during 2009! Sharing the magazine’s same strong editorial mix of hardcore, credible product testing, instantaneous news, race results and commentary have made Hi-Torque’s websites a must-view for the serious enthusiast. If you have a product that sells in multiple market places, HiTorque can generate publicity in bicycle, ATV, offroad motorcycle and the radio controlled car market. Be sure to ask your account representative about combining your print and web advertising into a multimedia program that will bring you buyers. Mountain Bike Action's website is a daily dose of breaking news, race action and extensive product testing from around the world. Since 1986, MBA has been the number one source in the mountain bike industry, but we don't stop there. Search our archives and find bike tests, how-to technical features, riding and training tips—useful nuts-and-bolts information for first-time riders and

hardcore enthusiasts alike. If it has to do with mountain bikes and you can't find it on www.mbaction.com, post it on our forums and we'll find it for you. The RBA website has been assembled by a true global staff to keep Road Bike Action readers informed of the latest world racing news, product news and endless technical information provided by photographers Roberto Bettini and Yuzuru Sunada, contributing editor Paolo Galloni and others. The websites voice is an amalgamation of the “who’s who” of the sport: Bob Roll, Ted King, John Eustice, Zapata Espinoza, Dorothy Wong, Kansas Bob, Chris Henry, Brad Roe and the technical expertise of Richard Cunningham. Motocrossactionmag.com is Hi-Torque’s largest site with over 232,000 visitors per month, growing over 55 percent last year alone. The site shares the same unassailable credibility Motocross Action has earned over the last 30 years, and has an incredibly diverse mix of up-to-the-minute industry news, product tests and visitor questions.

Dirtbikemagazine.com covers all aspects of the offroad market from the latest race coverage, to the newest motocross bike the staff has thrown a leg over. In addition, Mr. Know-it-All answers your questions on a consistent daily basis. No other website covers the offroad market so completely with the visitor ship more than doubling this year. R/C Car magazine's following of tech-savvy RC enthusiasts represents the most attentive and fastestgrowing audience in the industry. R/C Car magazine is on the cutting edge of multimedia production and social media promotion. With popular, acclaimed videos on YouTube as well as one of the industry's largest following on Twitter, rc-car.com will help you further publicize and grow your company, which ultimately leads to a revenuegenerating response. Dirtwheelsmag.com and atvaction.net cover all aspects of the ATV experience, from mini ATVs all the way up to modified UTVs and more. The digital Dirt Wheels crew will bring you the test results plus behind-the-scenes action

right to your computer. Being the oldest ATV magazine in the business, our staff has the experience to know what readers are looking for, and they deliver. Our website is as diverse as our magazine, with whereto-ride features, race coverage, tests, videos and much more. bmxplusmag.com is designed to provide today’s enthused riders and collectors with up-to-theminute event coverage, news and product releases so they never feel out of touch while waiting for their monthly print magazine. In addition to current events, we also offer exclusive bike tests, worldclass action photography and mechanical and trick howto’s to ensure one’s riding never has to slow down while you wait for the mail to come through. Readers can also take full advantage of their ability to contact us directly and have their questions answered by the pros, BMX art posted to the site or even have their bikes showcased in our “Readers’ Rides” section. Really impatient readers can also follow us on Twitter for instant news and updates.

W E B S IT E B E N E F IT S

W E B SI T E A D V E R T I S I N G R E Q U I R M E N T S

- Instant press releases for our media partners. - Immediate product reviews. - Team race results. - Sponsored events. - New hires, etc.

File Types Accepted: Animated Gif or JPG, Flash SWF Ad File Size: 20k maximum: Gif/JPG, 30k maximum: Flash Animation: Yes For animated Gif / JPG / Flash / SWF ads which contain the following: a. maximum number of complete frame sequence rotations: 3 b. maximum 4 frames per sequence c. minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds

A DV ERTI SI NG PAC K A GES Package 1: Includes Positions 1 & 7 Package 2: Includes Positions 2 & 8 (RBA only) Package 3: Includes Positions 3 Package 4: Includes Positions 4 Package 5: Includes Positions 5 Package 6: Includes Positions 6

Video: No Audio: No Third Party Ad Serving: No Ad Lead Time: Three business days for review and testing. Minimum three months commitment required for all website advertising, Call for pricing.

WE B S IT E A DV E TIS I NG PACKA G E S Dirt Bike Motocross Action Dirt Wheels ATV Action Mountain Bike Action Road Bike Action BMX Plus! R/C Car 40 www.hi-torque.com

PACKAGE 1 $1000 $2000 $750 $750 $2000 $2250 $1000 $750

PACKAGE 2 $800 $1750 $650 $650 $1750 $2000 $875 $650

PACKAGE 3 $700 $1250 $550 $550 $1250 $1500 $625 $550

PACKAGE 4 $600 $1000 $400 $400 $1000 $1250 $500 $400

PACKAGE 5 $500 $500 $300 $300 $500 $750 $250 $300

PACKAGE 6 $250 $250 $200 $200 $250 $375 $125 $200

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D I SC OU N T S 1) Web only Advertisers If you add a second website 10% discount on both placements. 2) Web only Advertisers If you add all three websites 15% discount on all placements. 3) In Paper Magazine & adding 1 website 15% off website placements. 4) In Paper Magazine & adding 2 websites 20% off website placements.

W E B SI T E S BA N N ER P O S I T I O N S

PO S IT IO N 1 : Home Page & 100% Internal Pages: Leaderboard ad / 728 x 90 pixels

PO S IT IO N 2 : Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

PO S IT IO N 3 : Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

PO S IT IO N 4 : Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

ROA D BIKE H OM E PAG E: T EC H PO SI T ION

5 6

PO S IT IO N 5 : Home Page & 100% Internal Pages: 300 x 250 pixels Half Banner ad:

PO S IT IO N 6 : Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

PO S IT IO N 7: Home Page & 100% Internal Pages: Skyscraper ad / 160 x 600 pixels

S P E C I A L P OS I TI ON 8 : 300 x 100 pixels half banner ad: Home Page Tech position (Left Hand Home Page Column adjacent to Tech Section) Road Bike Action Only.

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We created digital versions of our indicated titles to give readers a choice and as an additional way to get the same information to our growing readership around the world. The digital versions are an exact replica of the print magazine, including all editorial & advertising. Key features include direct web links to all advertisers’ websites wherever there’s a web address. Advertising can also include exclusive content such as video and audio. For advertising rates and details on digital issue sponsorship program please contact Robert Rex at, 661 367-2109 or email, robertr@hi-torque.com. • INSTANT DELIVERY: As a digital subscriber you don't have to wait six weeks for your first issue. • SEARCH FUNCTIONS: Save time by going straight to the articles, tests, and interviews that most interest you. • DIRECT LINKS: To resources on the web and to advertisers' sites. Available for Mac and Windows Users.

• STORAGE: Your archived issues will be available to you in your library for reference or searches. • SAVE MONEY: Save up to $25 per year in international shipping charges! AVAILABLE TITLES: • Motocross Action • Mountain Bike Action • R/C Car • Road Bike Action

MECHANICAL REQUIRMENTS

DIGITAL MAGAZINES

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CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, R/C Car and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL

All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers - NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.

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• DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a proof. Acceptable digital 4/color proofs are matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed.

Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355 • Advertisers will be charged $100 to have a proof made if one is not supplied.

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript) • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS. • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a current laser print or hard copy print-out with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

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AD PRODUCTION

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof, we will pull a press proof and charge the cost back to the advertiser.

LATE ADS

• All materials received after the Material Deadline are considered late ads and will be charged a Late Charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be recieved and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not

MECHANICAL REQUIREMENTS STANDARD SIZES (in inches)

WIDTH HEIGHT PAGE SIZING 1 Page BLEED .............................8.125................10.75 TRIM.................................7.875..................10.5 LIVE/SAFETY..................7.375.....................10 2 Page* BLEED ...........................16.25................10.75 TRIM...............................15.75..................10.5 LIVE/SAFETY................15.25.....................10 *gutter allowance: please allow 3/8”minimum left and right of gutter 2/3 Page .................................4.5................9.625 1/2 Page: Horizontal bleed ............8.125................5.375 Trim ...............7.875...................5.25 Live................7.375........................5 Vertical ...............................4.5..................7.25

1/2 Page Horizontal Spread* BLEED ............................16.25..................5.75 TRIM................................15.75..................5.25 LIVE/SAFETY.................15.25..................4.75 *gutter allowance: please allow 3/8”minimum left and right of gutter

1/3 Page: Choice of “Horizontal” .....4.5..................4.75 or “Vertical”............. .......2.125................9.625 1/4 Page: “Horizontal” only.................4.5....................3.5 1/6 Page: Choice of “Horizontal” ........4.5..................2.25 or “Vertical” ....................2.125..................4.75 SHOWCASE 3-inch ..................................2.125..............3.4375 2-inch ..................................2.125..................2.25 1-inch ..................................2.125.......................1 *There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line. responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed. www.hi-torque.com 43

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ADVERTISING DEPARTMENT ROBERT REX - National Advertising Director (661) 367-2109, robertr@hi-torque.com DERRECK BERNARD - Advertising Account Manager (661) 367-2153, derreckb@hi-torque.com ROBB MESECHER - Account Executive (661) 367-2105, robbm@hi-torque.com JEROME DZIECHIASZ - Account Manager (661) 367-2117, jerome@hi-torque.com CHARLES CHARRON - Account Executive, R/C Car (661) 367-2104, charles@hi-torque.com JOHN BARILA - Shop Sales (661) 367-2106, johnb@hi-torque.com LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com JENNIFER EDMONSTON - Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

HI-TORQUE PUBLICATIONS, INC. 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com