2012 Media Guide - Cycle Division

2012

MEDIAGUIDE CYCLINGDIVISION

Thank you for interest in Hi-Torque publications 2012 cycling media kit.

Hi-Torque Publications is the bicycle industry's only source for marketing to cyclists of all ages. Whether you are targeting the growing BMX market or looking to reach the lifestyle of the core Mountain Bike enthusiast or if your focus is the serious Road bike consumer, Hi-Torque 's titles are leaders in each category.

For those of you that are holding this kit for the first time or are new to the bicycle industry Hi-Torque has been publishing the following demographic studies for decades, they are DIRECT responses from cyclists that have been surveyed on their current product ownership, but more importantly, their PLANNED purchasing choices. These are the industry's longest running, and most respected surveys. They are conducted every year, and are a tremendous indicator of changing todays marketplace. Each year we are honored to see our survey results "Quoted� by the most powerful bicycle companies in the world.

Hi-Torque publishes the finest bicycle titles in the industry, and has done so for over four decades. The largest, privately-owned publishing company on the West Coast, Hi-Torque's dedication to the sports, fields and industries we cover is demonstrated daily by our passion in providing our readers and advertisers with the highest quality print and video platforms found on the industry today.

If you are serious about growing your brand and have yet to speak with our editorial staffs or our advertising team, I urge you to reach out and make that your next call. We live your sport and we thrive on your ideas. For four decades, our goal has never changed, iIt's to help you reach Yours!

Sincerely,

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc

CONTENTS

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DIgital Issues & Mechanical Requirements

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Free Editoral Guide

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Contact The Editors

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Website Advertising

24

MOUNTAIN BIKE ACTION MAGAZINE

Mountain Bike Action has been the industry leader since it was launched in 1986, and in 26 years, has amassed a core readership comprised of the sport’s most influential riders. No magazine covers breaking technology better, has the history, or comprehends the issues that drive our sport as well as Mountain Bike Action. Find an enthusiastic rider who knows what’s going on in the mountain bike world and you have found the core MBA reader.

MBA’s candid product tests and side-by-side bike reviews

QUICK FACTS • Total monthly readership of over 270,000 • Readers ride 9.5 hours a week • Website page views top 379,000 per month, visitors up 15% • Readers spend over $45 million a year on parts & accessories • Readers spend over $15 million a year on apparel

6 www.mbaction.com

have built a loyal readership— the go-to riders who influence almost every purchase made by novice enthusiasts. Our readership is the power that consistently drives business to Mountain Bike Action advertisers more effectively than any other medium in the marketplace.

MBA led the industry’s print media into digital publication, with simultaneous delivery to advertisers and foreign subscribers worldwide, including instant access to the magazine on their iPhones, iPads and other ereaders. Advertisers benefit from

live links in the digital issues that drive additional traffic directly to their doorsteps.

MBAction.com extends the print magazine and its advertisers’ message into the present moment with as-it-happens global race coverage, product debuts, and breaking industry news. Together, Mountain Bike Action’s online presence, digital publication and powerful print message place the sport’s most important customers in front of the industry’s most relevant businesses. We invite you to become one of them.

- Online survey results are displayed the grey column PRINT ONLINE Do you own a mountain bike?

Yes .....................................100% .......98% How many mountain bikes do you own?

2 ............................................37% .......38% 1 ............................................32% .......39% 3 ............................................18% .......15% 4 ..............................................8% .........6% 5-9...........................................5% .........3% Was your newest bike a complete bike or frame only?

Complete ..............................82% .......80% Frame only ............................18% .......20% What frame material is your newest bike made of?

Aluminum ..............................80% .......81% Carbon fiber ..........................13% .......10% Chromoly/steel........................5% .........7% Titanium ..................................1% .........1% Other .......................................1% .........1% What suspension does your newest bike have?

Full suspension .....................66% .......62% Front suspension ..................30% .......35% Rigid........................................4% .........3% What brand is your newest mountain bike?

Specialized ...........................20% .......18% Trek .......................................13% .......10% Other .....................................11% .........0% Giant .......................................8% .........9% Fisher ......................................7% .........6% Santa Cruz ..............................6% .........5% Cannondale.............................4% .........5% Yeti ..........................................3% .........2% Kona........................................2% .........3% GT ...........................................2% .........3% Jamis.......................................2% .........2% Niner .......................................2% .........2% KHS.........................................2% .........2% Pivot........................................1% .........1% Scott .......................................1% .........1% Titus ........................................1% .........1% Diamondback..........................1% .........2% Haro ........................................1% .........1% Marin .......................................1% .........2% Rocky Mountain......................1% .........2% Salsa .......................................1% .........1% Felt ..........................................1% .........1% Intense ....................................1% .........1% Redline ....................................1% .........1% Ellsworth .................................1% .........1% Motobecane............................1% .........1% Ibis ..........................................1% .........1% Raleigh ....................................1% .........1% Schwinn ..................................1% .........1% Ventana ...................................1% .........1% BMC........................................1% .........1% Azonic .....................................1% .........1% Chumba ..................................1% .........1% Devinci ....................................1% .........1% Foes ........................................1% .........1% Litespeed ................................1% .........1% Moots......................................1% .........1% Morewood...............................1% .........1% Tomac .....................................1% .........2% Transition ................................1% .........1% Turner......................................1% .........1% Balfa........................................1% .........0% Banshee ..................................1% .........0% Bianchi ....................................1% .........1% Bionicon..................................1% .........1% Cove........................................0% .........1% Fezzari.....................................1% .........1% Lapierre ...................................0% .........1% Norco ......................................0% .........1% Soma.......................................0% .........4% Do you plan to buy a mountain bike in the next 12 months?

Yes .......................................28% .......33% What brand of mountain bike do you plan to buy next?

Undecided ............................27% .......12% Specialized ...........................15% .......15% Trek .......................................10% .........7% Niner .......................................5% .........4% Scott .......................................5% .........6% Santa Cruz ..............................5% .........8% Giant .......................................5% .........6% KHS.........................................4% .........4% Pivot........................................3% .........4% Cannondale.............................3% .........3% Ibis ..........................................3% .........3% Fisher ......................................2% .........2% Yeti ..........................................2% .........3% Felt ..........................................2% .........2% Tomac .....................................2% .........2% Rocky Mountain......................2% .........3% Salsa .......................................2% .........1% Norco ......................................1% .........1% GT ...........................................1% .........2% Kona........................................1% .........2%

Turner......................................1% .........1% Foes ........................................1% .........1% Raleigh ....................................1% .........1% Azonic .....................................1% .........1% Ellsworth .................................1% .........1% Jamis.......................................1% .........1% Marin .......................................1% .........1% Redline ....................................1% .........1% BMC........................................1% .........2% Diamondback..........................1% .........1% Intense ....................................1% .........1% Motobecane............................0% .........1% Soma.......................................0% .........1% Banshee ..................................0% .........1% Is your next mountain bike purchase going to be a 29er?

Yes .......................................26% .......29% If yes, what brand of 29-inch wheel mountain bike do you plan to buy?

Undecided ............................35% .......16% Niner .....................................12% .......13% Specialized ...........................11% .......17% Fisher ......................................8% .........7% Other .......................................6% .......11% Giant .......................................4% .........6% Santa Cruz ..............................4% .........5% Redline ....................................3% .........1% Pivot........................................2% .........3% Cannondale.............................1% .........3% Ellsworth .................................1% .........1% Rocky Mountain......................1% .........3% Seven ......................................1% .........1% BMC........................................1% .........1% Felt ..........................................1% .........1% Jamis.......................................1% .........1% KHS.........................................1% .........2% Kona........................................1% .........1% Marin .......................................1% .........1% Motobecane............................1% .........2% Salsa .......................................1% .........2% GT ...........................................1% .........1% Norco ......................................1% .........1% Turner......................................1% .........1% Intense ....................................0% .........1% Moots......................................0% .........1% Titus ........................................0% .........1% Tomac .....................................0% .........2% Banshee ..................................0% .........1% How much did your newest complete mountain bike cost? $1000-$1499.........................16% .......12% $3000-$3999.........................14% .......10% $1500-$1999.........................14% .......12% $2000-$2499.........................14% .......15% $2500-$2999.........................12% .......11% $400-$800.............................10% .......15% $4000-$4999...........................7% .........7% $5000+....................................7% .........5% $801-$999...............................4% .........7% Less than $399 .......................2% .........6% Where did you buy your mountain bike?

New from bike shop..............68% .......67% Internet..................................13% .......14% Used......................................11% .......13% Mail order................................3% .........2% Dept store/sport store.............3% .........5% Other .......................................2% .........2% What time of the year did you get your bike?

Jan-Mar ................................33% .......30% Apr-Jun .................................32% .......39% Oct-Dec ................................21% .......17% July-Sept...............................15% .......15% What influenced the purchase of your bike the most?

Previous exp .........................19% .......23% Tests results in MBA .............18% .......19% Price......................................15% .......20% Dealer support ......................13% .........8% Friends recommend..............12% .......12% Dealers recommend..............10% .......12% Weight .....................................5% .........3% Ads in MBA .............................5% .........2% Color .......................................3% .........0% Factory race team...................1% .........1% Do you own a road bike?

Yes .......................................38% .......16% Do you plan to buy a road bike?

Yes .......................................12% .......16% What is your main source of information on new mountain bikes?

MBA ......................................61% .......48% Bike shops ............................11% .........7% Internet mess boards............10% .........1% Friends ....................................7% .........1% Other mags .............................5% .........6% Other ......................................3% .......11% Catalogs..................................2% .......16% People at races .......................1% .........3%

PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts?

MBA ......................................43% .......24% Internet..................................27% .......51% Bike shop ..............................17% .......15% Friends ....................................6% .........5% Catalogs..................................4% .........1% Other ......................................3% .........3% Other mags .............................1% .........2% Where do you buy the majority of your bicycle parts?

Bike shop ..............................48% .......50% Internet..................................43% .......45% Mail order ad...........................5% .........1% Mail order catalog ...................2% .........2% Other .......................................1% .........2% Sporting good .........................1% .........1% What tires have you purchased for your bike?

Kenda....................................25% .......42% Maxxis...................................12% .......25% Specialized ...........................11% .......19% WTB ........................................9% .......20% Bontrager ................................8% .......14% Panaracer................................7% .......12% Continental..............................6% .......12% Schwalbe ................................5% .........9% Hutchinson..............................4% .........5% Michelin...................................3% .........6% IRC ..........................................2% .........3% Geax........................................2% .........3% Tioga .......................................2% .........2% Other .......................................2% .........4% CST .........................................1% .........1% Ritchey ....................................1% .........2% Intense ....................................0% .........2% Nokian.....................................0% .........1% Do you run your tires tubeless?

No .........................................69% .......72% Yes ........................................31% .......28% What grips have you purchased for your bike?

Other ....................................18% .......11% ODI........................................17% .......16% Lizard Skins ..........................14% .......12% None .....................................13% .......11% Specialized .............................9% .........8% Oury ........................................6% .........5% Stock.......................................6% .........8% WTB ........................................3% .........4% Yeti ..........................................2% .........2% Answer ....................................2% .........2% Race Face...............................2% .........3% Ritchey ....................................2% .........2% Sunline ....................................1% .........1% Azonic .....................................1% .........1% A'ME .......................................1% .........1% GripShift..................................0% .........1% Serfas......................................0% .........1% What handlebars have you purchased for your bike?

Easton...................................22% .......22% Stock.....................................19% .......16% Other .....................................14% .......13% Race Face.............................10% .......10% Bontrager ................................7% .........7% Specialized .............................6% .........7% Answer ....................................3% .........2% Ritchey ....................................3% .........4% Titec ........................................3% .........1% FSA .........................................2% .........4% Sunline ....................................2% .........2% Azonic .....................................2% .........2% WTB ........................................1% .........1% Atomic.....................................1% .........0% Salsa .......................................1% .........1% Syncros ...................................0% .........1% Kore ........................................0% .........1% What stem have you purchased for your bike?

Stock.....................................19% .......14% None .....................................19% .......15% Thomson ...............................12% .......11% Race Face...............................9% .........9% Other .......................................8% .......11% Easton.....................................8% .........8% Truvativ....................................5% .........6% Bontrager ................................3% .........7% FSA .........................................3% .........4% Ritchey ....................................3% .........5% Titec ........................................3% .........1% Syncros ...................................2% .........1% Salsa .......................................1% .........0% WTB ........................................1% .........1% Answer ....................................1% .........1% Azonic .....................................1% .........1% Coda .......................................1% .........0% Control Tech............................1% .........1% Sunline ....................................1% .........1% Kore ........................................0% .........1%

- Online survey results are displayed the grey column -

What hubs have your purchased for your bike?

None .....................................34% .......22% Stock.....................................18% .......18% Shimano................................17% .......19% Other .....................................12% .......15% Chris King ...............................5% .........4% DT ...........................................5% .........8% Hope .......................................3% .........4% WTB ........................................2% .........3% Industry Nine...........................2% .........1% White Industries ......................1% .........0% Atomlab ..................................1% .........0% Hugi.........................................1% .........0% What brakes have you purchased for your bike?

Avid .......................................36% .......38% None .....................................19% .........0% Shimano................................14% .......15% Stock.....................................14% .......13% Hayes ......................................7% .........8% Magura....................................3% .........3% Tektro ......................................2% .........2% Hope .......................................1% .........1% Other .......................................1% .........0% Formula...................................1% .........3% Pro Max...................................1% .........1% What cranks have you purchased for your bike?

None .....................................24% .......18% Shimano................................23% .......30% Stock.....................................14% .......15% Race Face.............................14% .......10% Truvativ....................................9% .......11% SRAM......................................6% .........6% FSA .........................................5% .........3% Other .......................................2% .........4% Bontrager ................................1% .........1% Azonic .....................................1% .........1% Sugino.....................................1% .........1% What pedals have you purchased for your bike?

Shimano................................39% .......38% Crank Brothers......................22% .......26% Other .....................................10% .........8% Wellgo .....................................8% .........1% None .......................................6% .........8% Time ........................................5% .........6% Azonic .....................................4% .........2% Speedplay...............................2% .........1% Ritchey ....................................1% .........1% WTB ........................................1% .........1% Xpedo......................................1% .........1% Look ........................................0% .........1% Sunline ....................................0% .........1% VP Components......................0% .........6% What wheels have you purchased for your bike?

None .....................................22% .......17% Mavic ....................................19% .......20% Stock.....................................15% .......13% NoTubes/ZTR..........................9% .........6% Bontrager ................................5% .........6% DT ...........................................4% .........8% Specialized .............................4% .........3% Other .......................................3% .........8% WTB ........................................3% .........6% Shimano..................................3% .........4% Easton.....................................3% .........3% Sun..........................................3% .........3% Azonic .....................................2% .........1% Crank Brothers........................1% .........1% Velocity ...................................1% .........1% American Classic ....................1% .........2% Spinergy..................................1% .........1% Sunline ....................................1% .........1% Vuelta ......................................1% .........1% Ritchey ....................................0% .........1% Atomlab ..................................0% .........1% What fork have you purchased for your bike?

None .....................................32% .......24% Fox ........................................28% .......29% RockShox .............................23% .......24% Marzocchi ...............................7% .........7% Manitou ...................................5% .........5% Other .......................................2% .........4% Cannondale.............................1% .........2% White Brothers ........................1% .........1% RST .........................................0% .........1% DT ...........................................0% .........1% X-Fusion..................................0% .........1% What seat have you purchased for your bike?

WTB ......................................40% .......33% Selle Italia................................8% .........8% Specialized ...........................15% .......13% Other .....................................17% .........8% Fizik.........................................6% .........6% Bontrager ................................9% .........7% Velo .........................................1% .........1% Titec ........................................1% .........1% www.mbaction.com 7

MOUNTAIN BIKE ACTION MAGAZINE

- Online survey results are displayed the grey column Azonic .....................................1% .........1% San Marco ..............................1% .........1% SDG ........................................1% .........2% Ritchey ....................................1% .........1% FSA .........................................1% .........1% Koobi.......................................1% .........1% Gravity.....................................1% .........1% What shifter have you purchased for your bike?

Shimano................................35% .......39% None .....................................34% .......32% SRAM....................................31% .......31% What seatpost have you purchased for your bike?

None .....................................34% .......32% Thomson ...............................20% .......16% Other .....................................12% .......12% Easton.....................................7% .........6% Bontrager ................................6% .........6% Race Face...............................6% .........5% Truvativ....................................3% .........2% Shimano..................................2% .........1% Gravity Dropper ......................2% .........1% Titec ........................................1% .........1% FSA .........................................1% .........2% Rock Shox ..............................1% .........2% WTB ........................................1% .........1% Kalloy ......................................1% .........1% Thud Buster ............................1% .........1% On average, how much do you spend on bicycle parts a year? $200-$349.............................27% .......28% less then $199.......................19% .......18% $350-$499.............................18% .......18% $500-$649.............................16% .......12% $650-$999...............................9% .......12% $1,000-$1499..........................7% .........7% $1500+....................................4% .........6% BIKE APPAREL On average, how much do you spend on bicycle apparel a year?

Less than $199 .....................50% .......51% $200-$349.............................33% .......32% $350-$499.............................11% .........9% $500-$649...............................4% .........4% $650-$999...............................2% .........2% $1,000-$1,499.........................1% .........1% $1,500+...................................0% .........1% What is your main source of information for purchasing bicycling apparel?

MBA ......................................31% .......18% Internet..................................31% .......47% Bike shops ............................20% .......21% Catalogs..................................7% .........4% Other .......................................5% .........2% Friends ....................................4% .........6% Mail order ads .........................2% .........1% Other mags .............................1% .........2% Where do you buy the majority of your bicycling apparel?

Internet..................................41% .......42% Bike shops ............................40% .......46% Sporting goods .......................8% .......10% Mail order catalog ...................7% .........3% Other .......................................4%...............

What brand of helmet do you own?

Fox ........................................33% .........9% Giro .......................................24% .......34% Bell ........................................19% .......27% Specialized .............................8% .......11% Other .......................................4% .........7% Trek .........................................3% .........2% SixSixOne ...............................3% .........3% None .......................................1% .........1% Uvex........................................1% .........1% Louis Garneau ........................1% .........2% Troy Lee ..................................1% .........1% Azonic .....................................1% .........0% Lazer .......................................0% .........1% What cycling gloves do you own?

Fox ........................................26% .......29% Other .....................................13% .......12% Pearl Izumi ............................12% .......11% Specialized ...........................12% .......13% SixSixOne ...............................9% .........7% Giro .........................................6% .........5% Dakine .....................................5% .........3% Troy Lee ..................................3% .........3% None .......................................3% .........6% Performance ...........................2% .........1% Louis Garneau ........................2% .........2% Trek .........................................2% .........1% Answer ....................................1% .........1% Cannondale ............................1% .........1% AXO.........................................1% .........1% Nashbar ..................................1% .........0% Azonic .....................................1% .........1% Lizard Skins ............................1% .........1% Royal .......................................1% .........1% 8 www.mbaction.com

What brand of cycling shoes do you own?

Shimano................................22% .......22% Specialized ...........................18% .......18% Other .....................................15% .......15% Sidi ........................................11% .........9% None .......................................8% .......13% SixSixOne ...............................6% .........2% Five Ten...................................6% .........4% Nike.........................................2% .........3% Lake ........................................2% .........2% Diadora ...................................2% .........2% Adidas.....................................2% .........2% Louis Garneau ........................1% .........2% Answer ....................................1% .........1% Cannondale.............................1% .........1% Carnac ....................................1% .........0% Northwave...............................0% .........1% Gaerne ....................................0% .........1% What brand of cycling shorts do you own?

Fox ........................................22% .......23% Other .....................................22% .......21% Pearl Izumi ............................16% .......13% None .......................................7% .......14% Performance ...........................5% .........5% Cannondale.............................4% .........3% Specialized .............................3% .........4% Oakley .....................................3% .........4% Troy Lee ..................................3% .........2% Louis Garneau ........................3% .........4% Bellweather .............................2% .........1% Primal Wear.............................2% .........2% Royal .......................................2% .........1% Azonic .....................................1% .........1% Nema ......................................1% .........1% SixSixOne ...............................1% .........1% Kona........................................1% .........1% What brand of cycling jersey do you own?

Other .....................................21% .......22% Fox ........................................21% .......19% None .....................................15% .......27% Pearl Izumi ............................10% .........9% Primal Wear.............................6% .........5% Performance ...........................5% .........3% Oakley .....................................4% .........3% Cannondale.............................3% .........2% Troy Lee ..................................3% .........3% Bellweather .............................3% .........1% Louis Garneau ........................3% .........4% Royal .......................................1% .........1% Azonic .....................................1% .........1% SixSixOne ...............................1% .........1% Sombrio ..................................1% .........1% AXO.........................................1% .........1% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $249.......................59% .......59% $250-$399.............................28% .......27% $400-$599...............................7% .........9% $600-$1000.............................3% .........4% $1000+....................................2% .........2% What is your main source of informarion for purchasing bicycle accessories?

MBA ......................................41% .......28% Bike Shop .............................17% .......23% Ads in MBA ...........................16% .......13% Friends ....................................7% .......10% Catalogs..................................7% .........5% Internet chat............................6% .......13% Other ......................................5% .........6% Other Mags .............................2% .........2% Where do you buy the majority of your bicycle accessories?

Bike shop ..............................48% .......52% Internet..................................40% .......42% Mail order catalog ...................7% .........2% Sporting good .........................3% .........3% Other .......................................1% .........1% Have you ever purchased cycling parts on the internet?

Yes ........................................80% .......78% If you own a bicycle computer which brand?

Cat Eye .................................41% .......39% Other .....................................15% .......17% Garmin ..................................14% .......17% Sigma......................................8% .........8% Trek .........................................6% .........3% Specialized .............................6% .........5% Vetta........................................3% .........2% Polar........................................3% .........4% Shimano..................................3% .........2% Schwinn ..................................1% .........3% Cycle-ops ...............................0% .........1% Niterider ..................................0% .........1%

If you own bicycle lights what brand?

Other .....................................32% .......35% Niterider ................................27% .......27% Cat Eye .................................22% .......21% Cygolite...................................9% .........6% Jet ...........................................2% .........1% VistaLite ..................................2% .........1% Trek .........................................2% .........2% Specialized .............................2% .........1% Marwi ......................................1% .........1% Turbo Cat ................................1% .........1% Nightsun..................................1% .........1% Vetta........................................0% .........1% ABOUT YOU How often do you buy Mountain Bike Action Magazine?

Subscribe..............................82% .......35% 9-12 issues .............................9% .......15% 1-4 issues ...............................4% .......21% 5-8 issues ...............................4% .......15% How many people besides yourself look through your copy of Mountain Bike Action?

None .....................................30% .......40% 1 ............................................25% .......27% 2 ............................................22% .......18% 3 ............................................13% .........8% 4 ..............................................5% .........3% 6+............................................4% .........3% 5 ..............................................1% .........1% How often do you look at cycling-related websites?

Everyday ...............................26% .......37% Monthly .................................21% .........8% Weekly...................................19% .......17% 2x per week ..........................17% .......16% 3x per day ...............................9% .......15% 2x per day ...............................7% .........7% What is your gender?

Male ......................................97% .......98% What is your age?

40-44.....................................19% .......16% 35-39.....................................15% .......21% 55+........................................14% .........4% 45-49.....................................13% .......10% 50-54.....................................11% .........7% 30-34.....................................11% .......18% 25-29.......................................6% .......13% 16-19.......................................4% .........3% 13-15.......................................3% .........1% 20-24.......................................3% .........6% 12 or younger..........................1% .........0% Are you married?

Yes ........................................65% .......67% What is you total yearly household income? $90k-$119k...........................20% .......20% $70k-$89k.............................17% .......14% $50k-$69k.............................15% .......17% $30k-$49k.............................13% .......13% $150k+ ..................................12% .......12% Under $30k ...........................12% .......12% $120k-$149k.........................10% .......12% If you own a smartphone what brand?

None .....................................42% .........6% Android .................................20% .......23% iPhone...................................17% .......25% Blackberry.............................14% .......14% Other .......................................6% .......30% Palm........................................1% .........1% Are you interested in receiving MBA mag on your phone?

No .........................................80% .......72% Yes ........................................20% .......29% If you are over 18, what is your level of education?

High school grad ..................31% .......19% Attending college ....................9% .......10% College grad .........................46% .......58% Other .....................................13% .......13% What type of bike do you own?

Trailbike.................................40% .......47% Cross-cntry race ...................26% .......45% All mountain ..........................25% .......37% Downhill ..................................5% .........7% Dirt jump/skatepark ................4% .........5% Dual slalom/mnt cross ............1% .........1% What type of riding do you participate in? cross cntry/trail .....................78% .......98% Gravity/downhill ....................14% .......19% Dirt jump .................................4% .........7% Street riding/skate ..................4% .......10%

- Online survey results are displayed the grey column -

Do you race if so what event?

Cross country .......................65% .......31% Downhill ..................................8% .........4% 12 hr........................................7% .........6% 24 hr........................................7% .........6% 6 hr..........................................6% .........7% Super D...................................5% .........5% Dual slalom/mnt cross ............2% .........1% What class do you compete in?

Beginner................................46% .......44% Cat 2/sport............................41% .......36% Cat 1/expert ............................8% .........6% Masters ...................................5% .........9% Pro ..........................................0% .........2% How often do you race a year?

1-5 times...............................76% .......78% 6-14 times.............................19% .......17% 15-24 times.............................4% .........4% 25+..........................................2% .........2% Are you a member of the following organizations?

IMBA .....................................74% .......40% USA Cycling..........................26% .......14% How many hours do you spend riding your bike each week?

3-6.........................................36% .......38% 7-9.........................................28% .......26% 10-13.....................................14% .......19% Less than 3 ...........................10% .........8% 14-17.......................................6% .........5% 21+..........................................3% .........2% 18-20.......................................3% .........3% How many other members of your family also ride mountain bikes?

None .....................................38% .......38% 1 ............................................35% .......35% 2 ............................................15% .......15% 3 ..............................................7% .........7% 4+............................................5% .........5% Have you ever taken a mountain bike vacation?

Yes .......................................41% .......37% Plan to...................................31% .......34% No .........................................29% .......30% How much of the maintenance/ repairs/upgrades on your bicycle are done by you?

75-99% .................................28% .......31% 50-74% .................................20% .......22% 100% ....................................20% .......22% Less than 25%......................19% .......13% 25-49% .................................13% .......13% Do you own a pick up?

Yes .......................................70% .......36% What brand of pickup do you own?

Toyota ...................................27% .......21% Ford.......................................23% .......24% Chevrolet...............................14% .......17% Dodge ...................................12% .......11% Nissan .....................................9% .........6% Other .......................................7% .......14% GMC........................................7% .........7% Mazda .....................................2% .........1% What other vehicles do you own?

Car ........................................41% .......65% SUV.......................................37% .......42% Off-road motorcycle................7% .......11% Skateboard .............................5% .......11% Motorhome/RV .......................5% .........4% BMX bike ................................4% .........7% What other sports/activities do you participate in?

Camping ...............................22% .......60% Weight lifting .........................13% .......35% Fishing ..................................12% .......34% Running.................................11% .......39% Snow skiing ............................9% .......24% Hunting ...................................7% .......15% Boating....................................7% .......15% Snowboarding.........................7% .......23% Motorcycle riding ....................6% .......20% Truck offroading ......................2% .........8% RC Car ....................................2% .........9% BMX ........................................2% .........5% What brand casual shoes do you wear?

Other .....................................31% .........5% Nike.......................................23% .......34% Adidas...................................13% .......19% Vans ........................................9% .......14% Converse.................................5% .........8% Skechers .................................5% .........9% Puma.......................................5% .........8% DC...........................................3% .........5% None .......................................3% .......34% Etnies ......................................2% .........3% Airwalk ....................................1% .........2%

COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

1X

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12X

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Non-cancellable after 30 days before closing. Covers fullpage only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate.

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855 570 455 305

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January 2011 .............10-7-2010 .......10-14-2010 .........12-2-2010 February 2011............11-5-2010 .......11-12-2010 ...........1-6-2011 March 2011 ................12-7-2010 .......12-14-2010 ...........2-3-2011 April 2011.....................1-7-2011 .........1-14-2011 ...........3-3-2011 May 2011 .....................2-4-2011 .........2-11-2011 ...........4-7-2011 June 2011 ....................3-7-2011 .........3-14-2011 ...........5-5-2011 July 2011......................4-6-2011 .........4-13-2011 ...........6-2-2011 August 2011.................5-6-2011 .........5-13-2011 .........6-30-2011

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www.mbaction.com 9

ROAD BIKE ACTION MAGAZINE

QUICK FACTS • Fastest growing title in Hi-Torque’s 40 year history • Total monthly print readership of 194,600 • 74% plan to buy a new bike in 2012 • Readership will spend over $100 million a year on parts & accessories

10 www.roadbikeaction.com

Although it’s already been six years since the first issue of Road Bike Action first hit the newsstands, only now does it feel like we’re ready to shift onto the big ring. In the last year alone, RBA has made some especially big changes and in doing so has broken away from the pack with an array of exclusive bike tests, interviews with industry leaders and new product guides.

By far the most impactful change has come about with the changes made to the staff with two new editors joining industry vet and RBA editor Zapata Espinoza. First and foremost would be the addition of former Pro racer Neil Shirley. Neil spent 9 years racing throughout America, Asia and Europe and brings with him the first person ex-

perience that gives Road Bike Action a level of credibility and legitimacy that readers can not only depend on, but also, won’t find elsewhere.

On the other end of the spectrum is Michael White who, as a passionate recreational rider, brings a fresh and inquisitive approach to everything we do.

As for the pages of Road Bike Action, we continue to bring readers action packed photography from all the big races and talked about bike tests. More important are the variety of the stories themselves. From exclusive RBA contributor Bob Roll extolling on the fantasy build of his ultimate road bike, to Pro riders telling us everything that’s involved in “Being Pro”, with plenty of history, travel, how-

to and maintenance features also found in the mix.

Don’t forget , Road Bike Action is not only downloadable to your home computer or laptop, but ALSO to your iPhone, iPad, and other “e-readers”. And for the cycling enthusiast looking for the most immediate RBA fix possible, we can also be followed on both Facebook and Twitter for daily updates and breaking news.

As we begin 2012, we have made the move to deliver ten issues a year which includes a special, standalone Buyers Guide that will get increased distribution and longer newsstand exposure. This will be a welcome relief to the marketing directors who have campaigns that call for a consistent, timely voice to deliver their advertising message.

- Online survey results are displayed the grey column PRINT ONLINE Do you own a road bike?

Yes ............................................96% ........98% How many road bikes do you own?

1 ................................................38% ........37% 2 ................................................30% ........36% 3 ................................................17% ........17% 4 ................................................10% ..........7% 5+ ................................................5% ..........4% Do you own a time trial/triathlon bike?

Yes ..............................................7% ........16% Do you own a cyclocross bike?

Yes ............................................12% ........13% Do you own a tandem?

Yes ..............................................6% ..........7% Do you own a mountain bike?

Yes ............................................63% ........65% Do you plan on buying a mountain bike?

Yes ............................................20% ........21% Was your newest bike a complete bike or frame?

Complete ..................................73% ........70% Frame ........................................27% ........30% What frame material is your newest bike made of?

Carbon fiber ..............................61% ........64% Aluminum ..................................27% ........26% Steel ............................................8% ..........5% Titanium ......................................4% ..........4% What brand is your newest road bike?

Trek ...........................................17% ........11% Specialized................................16% ........16% Other .........................................12% ........15% Cannondale.................................7% ........11% Cervelo........................................6% ..........6% Giant............................................6% ..........6% Bianchi ........................................3% ..........2% Scott............................................4% ..........4% Felt .............................................3% ..........5% Jamis...........................................2% ..........3% Litespeed ....................................2% ..........1% Pinarello ......................................2% ..........1% KHS.............................................2% ..........2% Merckx ........................................2% ..........2% Willier ..........................................2% ..........2% BH ...............................................1% ..........1% BMC ............................................1% ..........0% Calfee ..........................................1% ..........0% Focus ..........................................1% ..........1% Fuji ..............................................1% ..........2% GT ...............................................1% ..........1% Kestrel .........................................1% ..........2% Look ............................................1% ..........1% Lynskey .......................................1% ..........1% Motobecane................................1% ..........1% Orbea .........................................1% ..........4% Raleigh ........................................1% ..........1% Ridley ..........................................1% ..........2% Serotta ........................................1% ..........1% Seven Cycles ..............................1% ..........1% Alchemy ......................................1% ..........1% Argon 18......................................1% ..........1% Colnago.......................................1% ..........1% De Rosa ......................................1% ..........1% Fezzari.........................................1% ..........1% Marin ...........................................1% ..........1% Masi ............................................1% ..........1% How much did your road bike cost? $3000-$3999.............................17% ........17% $2000-$2499.............................14% ........10% $1000-$1499.............................13% ........10% $5000-$6999.............................11% ........12% $1500-$1999.............................10% ........11% $4000-$4999...............................9% ........10% $7000+ ........................................8% ..........8% $2500-$2999...............................8% ..........9% $699 or less.................................6% ..........5% $700-$999...................................4% ........11% Where did you buy your newest road bike?

Bike shop ..................................73% ........69% Internet......................................17% ........17% Other ...........................................6% ..........8% Used............................................5% ..........5% When did you purchase your bike?

Jan-Mar.....................................30% ........30% Apr-Jun .....................................30% ........29% Oct-Dec.....................................21% ........19% July-Sept...................................18% ........22%

What influenced the purchase of your bike the most?

Editorial in RBA .........................35% ..........7% Friends recommend ..................23% ........15% Price ..........................................16% ........26% Ads in RBA................................13% ..........1% Roadbikeaction.com...................8% ..........4% Pro rider endorse ........................5% ..........5% What is your source for information on new road bikes?

RBA ...........................................34% ........28% Internet......................................22% ........43% Other mags ...............................16% ..........3% Local bike shop.........................16% ..........7% Roadbikeaction.com...................6% ........44% Friends ........................................6% ..........2% Do you plan to buy a road bike in the next 12 months?

Yes ............................................30% ........34% Do you plan on buying a complete bike or frame only?

Complete ..................................72% ........66% Frame ........................................28% ........34% What type will it be?

Road..........................................82% ........88% Undecided...................................5% ..........2% Triathlon ......................................4% ..........1% Commuter ...................................3% ..........2% Cyclocross ..................................3% ..........2% Time Trial.....................................3% ..........3% Touring ........................................1% ..........2% Tandem .......................................0% ..........0% Track ...........................................0% ..........1% What frame material will your next bike be made of?

Carbon Fiber .............................75% ........83% Aluminum ..................................11% ..........8% Steel ............................................9% ..........5% Titanium ......................................5% ..........4% What brand of road bike do you plan to buy next?

Specialized................................21% ........15% Trek ...........................................14% ..........6% Cannondale.................................9% ........11% Cervelo........................................6% ..........7% Giant............................................5% ..........5% Scott............................................5% ..........3% Colnago.......................................4% ..........5% Wilier ...........................................4% ..........3% Felt .............................................3% ..........2% Motobecane................................3% ..........3% Bianchi ........................................2% ..........3% BMC ............................................2% ..........2% Calfee ..........................................2% ..........2% Fuji ..............................................2% ..........1% Look ............................................2% ..........1% Orbea .........................................2% ..........2% Pinarello ......................................2% ..........4% Argon 18......................................1% ..........1% Focus ..........................................1% ..........1% GT ...............................................1% ..........1% Jamis...........................................1% ..........1% Kestrel .........................................1% ..........2% KHS.............................................1% ..........1% LaPierre .......................................1% ..........1% Litespeed ....................................1% ..........1% Lynskey .......................................1% ..........2% Masi ............................................1% ..........2% Merckx ........................................1% ..........1% Merlin ..........................................1% ..........1% Moots ..........................................1% ..........1% Pegoretti......................................1% ..........1% Raleigh ........................................1% ..........1% Ridley ..........................................1% ..........1% Salsa ...........................................1% ..........1% Serotta ........................................1% ..........1% Tommasini ...................................1% ..........1% Van Dessel ..................................1% ..........1% Alchemy ......................................1% ..........1% BH ...............................................1% ..........3% Where do you plan on buying your next road bike?

Bike shop ..................................82% ............79 Internet......................................18% ............13 How much do you plan to spend? $2000-$2499.............................17% ........11% $3000-$3999.............................16% ........23% $4000-$4999.............................15% ..........9% $7000+ ......................................11% ........11% $5000-$6999.............................11% ........14% $2500-$2999.............................10% ........12% $1000-$1499...............................9% ..........8% $1500-$1999...............................8% ..........8% $700-$999...................................3% ..........6% $699 or less.................................0% ..........0%

PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts?

Internet......................................23% ........56% Editorial in RBA .........................21% ..........7% Bike shop ..................................19% ........11% Other mags ...............................10% ..........2% Catalogs......................................9% ..........4% Ads in RBA..................................8% ..........3% Friends recommend ....................6% ..........5% Roadbikeaction.com...................3% ..........5% Where do you buy the majority of your bicycle parts?

Bike shop ..................................58% ........54% Online ........................................39% ..........4% What style tires do you use?

Clincher.....................................70% ........80% Tubular ......................................25% ........15% Tubeless ......................................5% ..........5% How many tires do you purchase a year 2 ................................................33% ........37% 4 ................................................27% ........32% 3 ................................................14% ..........6% 1 ..................................................8% ..........4% 5 ..................................................8% ..........3% 6 ..................................................5% ........13% 7+ ................................................5% ..........7% Have you replaced your stock tires, if yes what brand?

Continental................................32% ........42% Michelin.....................................14% ........17% Vittoria .......................................12% ........17% Hutchinson..................................7% ..........7% Bontrager ....................................6% ..........6% Specialized..................................6% ..........3% Kenda..........................................4% ..........4% Schwalbe ....................................4% ..........5% None............................................4% ..........7% Vredestein ...................................3% ..........5% Panaracer....................................2% ..........2% Other ...........................................2% ..........3% CST .............................................1% ..........1% Maxxis.........................................1% ..........1% Ritchey ........................................1% ..........1% Tufo .............................................1% ..........1% IRC ..............................................1% ..........0% Have you replaced your handlebars, if yes what brand?

None..........................................39% ........36% FSA ...........................................14% ........28% Easton .......................................11% ........12% 3T ................................................6% ........14% Ritchey ........................................6% ........12% Bontrager ....................................5% ..........3% Other ...........................................5% ..........4% Cinelli ..........................................2% ..........1% Deda Elemente............................2% ..........5% Pro...............................................2% ..........4% Profile ..........................................2% ..........1% Specialized..................................2% ..........5% Enve Composites........................1% ..........1% Salsa ...........................................1% ..........1% Zipp .............................................1% ..........5% Giant............................................0% ..........2% Syntace .......................................0% ..........1% Have you replaced your stem, if yes what brand?

Ritchey ......................................21% ........17% FSA ...........................................20% ........19% Easton .......................................16% ..........8% Bontrager ..................................14% ..........8% 3T ..............................................13% ........17% Thomson .....................................5% ..........5% Profile ..........................................4% ..........1% Deda Elemente............................3% ..........4% Enve Composites........................1% ..........1% ITM ..............................................1% ..........0% Salsa ...........................................1% ..........1% Stella Azzura ...............................1% ..........0% WTB ............................................1% ..........0% Kore.............................................0% ..........1% Have you upgraded your wheels, if yes what brand?

None..........................................24% ........32% Mavic.........................................22% ........23% Other .........................................11% ..........9% Zipp .............................................7% ........13% Shimano ......................................6% ........11% Bontrager ....................................5% ..........2% Campagnolo ...............................4% ..........4% Reynolds .....................................4% ..........8% Neuvation....................................3% ..........3% DT Swiss .....................................2% ..........2% Fulcrum .......................................2% ..........6% Stans ...........................................2% ..........2%

- Online survey results are displayed the grey column -

Vuelta ..........................................2% ..........2% Hed .............................................1% ..........5% Ritchey ........................................1% ..........1% Roval ...........................................1% ..........1% Rolf..............................................1% ..........1% SRAM ..........................................1% ..........3% Spinergy ......................................1% ..........1% Topolino.......................................1% ..........1% Techlite ........................................1% ..........1% American Classic ........................0% ..........3% Cane Creek .................................0% ..........1% Enve Composites........................0% ..........1% How many pairs of wheels do you own?

1 ................................................32% ............31 2 ................................................32% ............32 3 ................................................17% ............19 4 ................................................11% ..............6 5+ ................................................9% ............12 Have you purchased new cranks?

None..........................................47% ........31% Shimano ....................................20% ........26% FSA ...........................................14% ........13% Campagnolo ...............................8% ..........8% SRAM ..........................................8% ........33% Race Face ...................................1% ..........0% Rotor ...........................................1% ..........8% Truvativ........................................1% ..........0% Zipp .............................................1% ..........3% Have you purchased new pedals?

If yes what brand?

Shimano ....................................32% ........24% Look ..........................................24% ........24% Speedplay .................................20% ........40% None............................................9% ..........0% Crank Brothers............................6% ..........5% Time ...........................................3% ..........4% Other ...........................................3% ..........0% Wellgo .........................................2% ..........1% Campagnolo ...............................1% ..........0% Mavic...........................................1% ..........2% Ritchey ........................................1% ..........1% Expedo........................................0% ..........1% Have you purchased a new seat?

If so what brand?

Fizik ...........................................20% ........39% Selle Italia..................................16% ........27% Specialized................................16% ........14% None..........................................16% ........12% Other ...........................................7% ..........5% Bontrager ....................................5% ..........3% Selle San Marco..........................4% ..........6% Terry ............................................3% ..........1% WTB ............................................3% ..........1% Koobi...........................................2% ..........1% Prologo........................................2% ..........2% Brooks.........................................1% ..........1% Selle Royal ..................................1% ..........1% Tioga ...........................................1% ..........1% Velo .............................................1% ..........2% SDG.............................................0% ..........1% Have you purchased a seatpost?

If so what brand?

None..........................................46% ........48% Other .........................................12% ........20% FSA .............................................9% ........13% Easton .........................................8% ........18% Thomson .....................................8% ..........2% Ritchey ........................................5% ........13% Bontrager ....................................3% ..........1% Specialized..................................3% ..........7% 3T ................................................2% ........15% Control Tech................................1% ..........1% Fizik .............................................1% ..........5% Race Face ...................................1% ..........1% USE .............................................1% ..........2% Pro...............................................0% ..........5% Have you purchased a new chain?

Shimano ....................................42% ........38% SRAM ........................................21% ........20% None..........................................20% ........18% Campagnolo ...............................7% ..........6% KMC ............................................5% ........12% Wippermann ...............................2% ..........2% Connex........................................1% ..........1% Other ...........................................2% ..........3% Do you plan to purchase a heart rate monitor?

Yes ...........................................34% ........25% If yes, what brand?

Garmin ......................................57% ........59% Polar..........................................24% ........19% Sigma ..........................................9% ..........4% Cateye.........................................4% ..........2% Timex ..........................................3% ..........4% Specialized..................................1% ..........1% Trek .............................................1% ..........2% VDO.............................................1% ..........1%

www.roadbikeaction.com 11

ROAD BIKE ACTION MAGAZINE

- Online survey results are displayed the grey column Do you plan to purchase a powermeter?

Yes ............................................12% ........20% If yes, what brand?

Powertap...................................48% ........39% SRM ..........................................17% ........18% Polar..........................................15% ..........3% Quarq ..........................................9% ........26% I-bike ...........................................9% ..........2% Ergomo........................................2% ..........2% Do you download your work outs to a computer?

Yes ...........................................38% ........51% Do you plan to purchase an indoor trainer?

Yes ...........................................25% ........25% Price range? $150-$299.................................38% ........44% $300+ ........................................35% ........37% Under $150 ...............................27% ........19% Do you use nutritional supplements?

Yes ...........................................75% ........78% If so what brand?

Clif Bar ......................................26% ........18% GU.............................................17% ........15% Powerbar...................................17% ..........9% Hammer ....................................16% ........19% Cytosport ....................................5% ..........6% Stinger.........................................5% ..........5% First Endurance...........................4% ..........8% FRS .............................................4% ..........3% Honey..........................................3% ..........8% Champion Nutrition.....................1% ..........1% Zipvit ...........................................1% ..........1% Do you plan to purchase nutritional supplements?

Yes ............................................73% ........68% On average, how much do you spend on bicycle parts a year Less than $500..........................40% ........36% $500-$999.................................37% ........38% $1000-$1499.............................12% ........19% $1500-$1999...............................5% ..........5% $2500+ ........................................3% ..........3% $2000-$2499...............................3% ..........5% BIKE APPAREL On average, how much do you spend on bicycling apparel a year?

Under $500 ...............................67% ........65% $500-$749.................................24% ........26% $1000+ ........................................5% ..........2% $750-$999...................................4% ..........6% What is your main source of information for purchasing bicycling apparel?

Internet......................................31% ........52% Bike Shops................................17% ........21% Catalogs....................................16% ..........4% Editorial in RBA .........................10% ..........4% Ads in RBA..................................9% ..........4% Other mags .................................6% ..........1% Other ...........................................6% ..........4% Friends ........................................3% ..........6% Roadbikeaction.com...................2% ..........2% Where do you buy the majority of your bicycling apparel?

Mail order internet.....................49% ............47 Bike shops ................................42% ............44 Other ...........................................7% ..............8 Mail order mag ............................3% ..........2% Helmet owned ?

Giro ...........................................33% ........39% Bell ............................................26% ........23% Specialized................................13% ........16% Louis Garneau.............................8% ..........3% Other ...........................................5% ..........4% Lazer ...........................................4% ..........6% Bontrager ....................................3% ..........3% Rudy Project ...............................3% ..........2% LAS .............................................2% ..........2% Limar ...........................................2% ..........1% Catlike .........................................1% ..........1% Uvex ............................................1% ..........2% Shoes owned ?

Sidi ............................................26% ........27% Shimano ....................................19% ........18% Specialized................................18% ........25% Other .........................................10% ........10% Bontrager ....................................5% ..........1% Diadora........................................4% ..........2% Nike .............................................4% ..........3%

12 www.roadbikeaction.com

Pearl Izumi ..................................3% ..........5% Gaerne ........................................2% ..........1% Lake ............................................2% ..........2% Northwave...................................2% ..........2% Carnac ........................................1% ..........1% %DMT.........................................1% ..........1% Other ...........................................1% ..........2% Performance ...............................1% ..........1% Do you wear cycling shorts or bibs?

Bibs ...........................................51% ........71% Shorts........................................49% ..........9% What brand?

Pearl Izumi ................................18% ........24% Louis Garneau...........................16% ..........7% Other ...........................................9% ..........6% Castelli ........................................8% ..........8% Performance ...............................8% ..........7% Sugoi ...........................................6% ..........6% Specialized..................................4% ..........3% Voler ............................................4% ..........4% Cannondale.................................3% ..........1% Descente .....................................3% ..........1% Primal Wear.................................3% ..........1% Assos ..........................................2% ..........1% Bontrager ....................................2% ..........1% DeMarchi.....................................2% ..........2% Gore ............................................2% ..........1% Hincapie ......................................2% ..........3% Per team affiliation ......................2% ..........7% Bellwether ...................................1% ..........1% Capo ..........................................1% ..........1% Fav pro team ...............................1% ..........1% Nalini ...........................................1% ..........2% Santini .........................................1% ..........1% Campagnolo ..............................0% ..........1% %Gita ..........................................0% ..........1% Do you own a bicycle jersey?

Pearl Izumi ................................14% ........15% Other .........................................11% ........24% Castelli ........................................8% ..........8% Louis Garneau.............................8% ..........7% Performance ...............................7% ..........4% Primal Wear.................................7% ..........6% Voler ............................................7% ..........7% Giordana .....................................4% ..........5% Per team affiliation ......................4% ........11% Sugoi ...........................................4% ..........4% Cannondale.................................3% ..........1% Descente .....................................3% ..........2% Fav pro team ...............................3% ..........2% Specialized..................................3% ..........1% Bellwether ...................................2% ..........1% Bontrager ....................................2% ..........1% Campagnolo ...............................2% ..........2% Capo ...........................................2% ..........2% Gore ............................................2% ..........1% Assos ..........................................1% ..........2% Hind.............................................1% ..........1% Samtini ........................................1% ..........2% Verge ...........................................1% ..........1% None............................................1% ..........1% On average, how much do you spend on bicycle accessories a year? $250-$499.................................42% ........33% Less than $250..........................32% ........27% $500-$999.................................16% ........27% $1000-$1499...............................7% ..........8% $2000-$2499...............................2% ..........2% $1500-$1999...............................2% ..........3% $2500+ ........................................1% ..........2% What is your main source of information for purchasing bicycle accessories?

Internet......................................23% ........56% Bike shop ..................................19% ........11% Editorial in RBA .........................14% ..........6% Catalogs....................................12% ..........4% Ads in RBA................................10% ..........4% Other mags .................................7% ..........3% Friends ........................................5% ..........5% Other ...........................................5% ..........5% Roadbikeaction.com...................4% ..........6% Where do you buy the majority of your bicycle accessories?

Bike shop ..................................47% ........53% Internet......................................39% ........43% Mail order catalog .......................9% ..........2% Other ...........................................3% ..........3% Mail order mag ............................1% ..........2% Do you own a bicycle computer?

Yes ............................................92% ........94% If yes, what brand?

Cat Eye......................................33% ........21% Garmin ......................................26% ........39% Sigma ........................................10% ........11%

Other ...........................................9% ..........8% Polar............................................7% ..........6% Trek .............................................5% ..........4% Specialized..................................3% ..........2% Blackburn....................................2% ..........2% Fightdeck/Shimano.....................1% ..........2% Other ...........................................1% ..........0% Schwinn ......................................1% ..........0% Sette............................................1% ..........0% Do you own bicycle lights?

Cat Eye......................................26% ........20% Other .........................................25% ........26% None..........................................21% ........25% Niterider ....................................16% ........34% Trek .............................................4% ..........3% Knog............................................3% ..........9% Sigma ..........................................2% ..........2% Vetta ............................................1% ..........1% Jet ...............................................0% ..........1% Lupine .........................................0% ..........1% Nightsun......................................0% ..........1% Specialized..................................0% ..........1% Turbo Cat ....................................0% ..........1% VistaLite ......................................0% ..........1% ABOUT YOU How often do you buy Road Bike Action magazine?

Subscriber.................................67% ........40% 5-9 issues/yr .............................19% ........34% 1-4 issues/yr .............................14% ........26% How many people besides yourself look through your copy of Road Bike Action?

None..........................................34% ........40% 1 ................................................29% ........50% 2 ................................................20% ........35% 3 ................................................10% ..........9% 4 ..................................................4% ..........2% 6+ ................................................3% ..........3% 5 ..................................................2% ..........3% What is your gender?

Male ..........................................97% ........98% What is your age?

55+ ............................................38% ........14% 45-54.........................................34% ........34% 35-44.........................................21% ........34% 25-34...........................................6% ........16% Under 18 .....................................1% ..........1% 18-24...........................................1% ..........4% Are you married?

Yes ............................................72% ........76% What is you total yearly household income? $90k-$120k ...............................20% ........26% $150k+ ......................................19% ........21% $70k-$90k .................................15% ........10% $50k-$70k .................................14% ........17% $120k-$150k .............................13% ........11% $30k-$50k .................................12% ........10% Under $30k .................................7% ..........6% If you are over 18, what is your level of education?

College grad..............................70% ........72% High school grad.......................25% ........20% Attending college ........................5% ..........8% Do you compete in sanctioned road bike races?

Yes ............................................20% ........32% What type of races events do you compete in?

Centuries...................................38% ........53% Road..........................................33% ........59% Criterium .....................................9% ........31% Time Trails ...................................6% ........24% Triathlon ......................................9% ........16% Cyclecross ..................................5% ........11% Track/Velodrome .........................1% ..........6% What class do you compete in?

Masters .....................................32% ........27% Cat 5 .........................................27% ........31% Cat 4 .........................................19% ........22% Cat 3 .........................................13% ........10% Cat 1 ...........................................6% ..........5% Cat 2 ...........................................2% ..........5% How often do you race a year?

1-5 times ...................................72% ........64% 6-14 times .................................18% ........20% 15-24 times .................................7% ..........6% 25+ ..............................................3% ........11%

- Online survey results are displayed the grey column -

Are you a member of the USCF? Yes ............................................15% ........25% How many miles do you ride per month?

400-500.....................................24% ........30% 300-400.....................................19% ........17% 250-300.....................................14% ........15% 100-150.....................................13% ........61% 50-200.......................................13% ........11% 200-250.....................................10% ........16% 50-100.........................................7% ..........5% Under 50 .....................................1% ..........1% How many other members of your family also ride road bikes?

1 ................................................41% ........70% 2 ................................................38% ........17% 3 ................................................10% ........10% 4+ ..............................................11% ........31% Have you ever taken a road bike vacation?

Yes ...........................................29% ........34% Plan to .......................................22% ........22% What other sports/hobbies do you participate in?

Mountain biking ........................27% ........43% Running.....................................16% ........37% Camping....................................13% ........35% Snow skiing...............................12% ........22% Fishing.......................................11% ........17% Boating........................................5% ........10% Hunting........................................5% ..........9% Off road motorcycling .................3% ..........7% Snowboarding.............................3% ........10% Personal watercraft .....................2% ..........5% RC Cars.......................................1% ..........5% Truck off roading .........................1% ..........3% How much of the maintenance/ repairs/upgrades are don’t by you?

Less then 25% ..........................29% ........16% 75-100% ...................................20% ........27% 25-50% .....................................19% ........13% 50-75% .....................................16% ........24% 100%.........................................15% ........20% Brand of pickup owned?

Toyota .......................................25%...........n/a Ford...........................................24%...........n/a Dodge .......................................16%...........n/a Other .........................................12%...........n/a Chevrolet.....................................9%...........n/a GMC............................................7%...........n/a Nissan .........................................7%...........n/a Mazda .........................................2%...........n/a What other vehicles do you own?

Car ............................................51% ........66% SUV ...........................................37% ........34% Motorhome/camper ....................4% ..........4% Off-road motorcycle....................3% ..........5% ATV ..............................................2% ..........2% BMX bike.....................................2% ..........4% What brand of sunglasses do you wear?

Other .........................................34% ........18% Oakley .......................................32% ........41% Tifosi..........................................13% ........11% Rudy Project .............................11% ..........9% Smith...........................................6% ..........6% Giro .............................................2% ..........3% Ryders.........................................1% ..........3% Spy ..............................................1% ..........2% Scott............................................1% ..........0% Arnette ........................................0% ..........1% How often do you visit cyclingrelated websites?

Daily ..........................................37% ........48% Once a week .............................31% ........10% 3x per day ...................................9% ........28% 2x per day ...................................8% ........12% Once a month .............................8% ..........1% Never...........................................7% ..........3% What smartphone do you own?

None..........................................38% ............26 iPhone .......................................24% ............31 Android......................................16% ............22 Blackberry.................................14% ............17 Other ...........................................6% ..............4 Palm ............................................1% ..............1 24. Are you interested to receive road bike action to you phone?

Yes ............................................18% ............26 Which of the following social networking sites do you use?

Facebook ..................................86% ........95% Twitter........................................14% ........32%

COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

1-3X

6X

9X

1 Page ............................2,555....................2,435 .....................2,275 2/3 Page .........................2,095....................1,995 .....................1,865 1/2 Page .........................1,733....................1,650 .....................1,540 1/3 Page .........................1,276....................1,215 .....................1,135 1/4 Page .........................1,015.......................970 ........................905 1/6 Page ............................735.......................700 ........................655

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Non-cancellable after 30 days before closing. Covers fullpage only. Orders for covers other than full-color cannot be confirmed before closing date. Other guaranteed position, when available, add 15%. Publisher reserves the right to give better position than specified in the order at no increase in rate.

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9X

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www.roadbikeaction.com 13

BMX PLUS! MAGAZINE

BMX PLUS! has proven to be the NUMBER ONE source for complete information in the growing and ever-changing world of BMX year after year. Since its beginning in 1978, BMX PLUS! has continued to deliver to its readers coverage on the full gamut of flatland, street, ramp, park and dirt jumping, as well as the core of BMX racing, from amateur up to the Olympic competitors. And BMX PLUS! is the only BMX magazine that offers complete bike and product tests and reviews.

QUICK FACTS • Total Monthly readership of 134,982 • Readers own an average of 2 bikes • Readers plan to spend an average of $450 on their next bike • 71% said BMX PLUS! is their main source of information on new bikes • 50% purchased products from ads in BMX PLUS! • 43% compete in sanctioned BMX Races

14 www.bmxplusmag.com

Readers turn to BMX PLUS! when making that important decision of WHAT TO BUY. You cannot find a more consistent, direct connection to your customers.

BMX PLUS! is distributed to thousands of subscribers and newsstands in over 50 countries worldwide, with over 8,000 copies alone going to school libraries across the U.S. and Canada (and the world) EVERY MONTH. It is the MOST REQUESTED specialinterest magazine in the U.S.

school system. HUNDREDS OF THOUSANDS of elementary, middle, and high school kids read each monthly issue looking for the hot new products and trends in BMX. Along with our tests and reviews, we also provide how-to’s on everything from racing and riding tips to indepth tech and setup tips to help our readers keep their bikes riding smoothly.

And with the broadest readership in the sport, reaching riders from 9 to 30+ years of age, BMX PLUS! is the one magazine that you MUST be a part of. We’ve been dedicated to the sport since its beginning, and we continue to be the number one source for readers and riders around the world.

- Online survey results are displayed the grey column PRINT ONLINE How often do you buy BMX Plus!

Magazine?

1-4 issues....................................8% ........24% 5-8 issues....................................9% ........10% 9-12 issues................................17% ........18% subscribe ..................................66% ........18% How long have you been reading BMX Plus!?

Less than 1 year........................18% ........33% 1-2 years ...................................27% ........14% 2-3 years ...................................14% ........10% 3-4 years .....................................4% ..........6% 4+ years ....................................38% ........37% Do you own a BMX or a Freestyle bike?

Yes ..........................................100% ........87% How many do you own?

1 ................................................49% ........36% 2 ................................................25% ........28% 3+ ..............................................26% ........36% What type is your newest bike?

BMX ..........................................44% ........66% Street.........................................36% ........18% Flatland .......................................5% ..........6% Dirt Jumping..............................15% ........10% Did you buy a complete bike or frame?

Complete ..................................72% ........72% Frame only ................................28% ........28% What size is it?

Micro/Mini/Jr/Expert ...................3% ..........9% 16"...............................................3% ..........2% 18"...............................................8% ..........2% 20".............................................80% ........66% Cruiser (24") ................................6% ........22% What material is the frame?

Chromoly/Steel .........................63% ........48% Aluminum ..................................32% ........51% Other ...........................................5% ..........1% What Brand is it?

Black Eye ....................................1% ..........0% Crupi ...........................................1% ..........0% Diamondback..............................6% ..........8% DK ...............................................9% ..........7% Eye ..............................................1% ..........0% Felt ..............................................3% ..........4% Fit ................................................6% ..........2% Fly ...............................................1% ..........0% Free Agent...................................2% ..........2% GT ...............................................5% ..........3% Haro ..........................................11% ..........9% Hoffman ......................................1% ..........1% Hyper ..........................................4% ..........2% Intense ........................................2% ..........2% KHE .............................................0% ..........1% Kink .............................................0% ..........1% MCS ............................................0% ..........1% Mirraco ......................................10% ..........6% Mongoose ...................................5% ..........2% Mutiny .........................................0% ..........1% Premium .....................................1% ..........1% Redline .......................................9% ........20% Redman.......................................0% ..........1% S&M ............................................4% ..........1% SE Racing ...................................5% ..........6% Skavenger ...................................1% ..........1% Staats ..........................................0% ..........2% Subrosa.......................................1% ..........2% Supercross..................................1% ..........2% Stolen ..........................................1% ..........0% Superstar ....................................0% ..........1% We The People............................2% ..........1% Other ...........................................7% ........10% How much did it your bike cost?

Under $100 ...............................10% ..........8% $100-$200.................................11% ..........8% $200-$300.................................21% ........15% $300-$400.................................11% ........16% $400-$500.................................12% ........12% $500-$600.................................12% ..........9% $600-$700...................................4% ..........5% $700-$800...................................7% ..........8% $800-$900...................................4% ..........5% $901+ ..........................................8% ........15% What time of the year did you get your bike?

Jan-Mar.....................................31% ........34% Apr-Jun .....................................28% ........37% July-Sept...................................14% ........15% Oct-Dec.....................................27% ........14% Where did you buy your bike?

Bike shop ..................................44% ........46% Department Store .....................10% ..........6% Mail order ....................................4% ..........7% Internet......................................14% ........19% Used..........................................21% ........14% Other ...........................................6% ..........9%

What influenced the purchase of your bike the most?

Mag test results ........................24% ........26% Rider endorse..............................3% ..........8% Previous exp .............................24% ..........6% Price ..........................................13% ........21% Friend's recommend .................21% ........10% Race team results .......................2% ..........4% Parent's recommend...................8% ..........6% Dealership recommend...............6% ..........9% How many members in your household beside yourself own a BMX or Freestyle bike?

1 ................................................69% ........22% 2 ................................................18% ........22% 3 ..................................................6% ........11% 4+ ................................................7% ..........2% Do you own a mountain bike?

Yes ...........................................45% ........53% What's your main souce of info on new bikes?

BMX Plus! .................................61% ........53% Bike shops ..................................9% ........12% Friends ........................................5% ..........3% Internet......................................20% ........26% Other mags .................................3% ..........3% At Competition ............................2% ..........3% Do you plan to buy a new bike?

Yes ............................................50% ........57% If yes, what type of bike?

Race ..........................................23% ........35% Dirt Jumping..............................18% ........10% Street.........................................34% ........39% Flatland .......................................3% ..........3% Undecided.................................21% ........15% Do you plan on buying a complete bike or frame only?

Complete ..................................55% ........61% Frame only ................................26% ........17% Undecided.................................20% ........22% What size do you plan to buy?

Micro/Mini/Jr/Expert ...................2% ..........3% 16"...............................................1% ..........1% 18"...............................................8% ..........3% 20".............................................76% ........66% Cruiser (24") ................................7% ........15% Undecided...................................7% ........11% What frame material?

Chromoly/Steel .........................63% ........35% Aluminum ..................................18% ........35% Undecided.................................18% ........29% What brand do you plan to buy?

2-Hip ...........................................1% ..........1% Black Eye ....................................3% ..........0% Colony.........................................0% ..........2% Crupi ...........................................3% ..........1% Diamondback..............................5% ..........8% DK ...............................................5% ..........7% Eye ..............................................1% ..........0% Felt ..............................................2% ..........1% FBM ............................................1% ..........0% Fit ................................................6% ..........5% Free Agent...................................2% ..........0% Giant............................................1% ..........0% GT ...............................................5% ..........4% Haro ............................................6% ..........5% Hoffman ......................................3% ..........1% Intense ........................................1% ..........2% Kink .............................................2% ..........0% Mirraco ........................................5% ..........5% Mongoose ...................................0% ..........1% Premium .....................................3% ..........1% Redline .....................................14% ........23% Redman.......................................1% ..........0% S&M ............................................6% ..........7% SE Racing ...................................4% ..........5% Skavenger ...................................1% ..........0% Standard .....................................1% ..........1% Subrosa.......................................1% ..........0% Supercross..................................2% ..........2% Stolen ..........................................0% ..........1% Sunday ........................................4% ..........5% Verde ...........................................1% ..........0% United..........................................1% ..........0% We The People............................4% ..........2% Other ...........................................5% ........10% How much do you plan to spend?

Under $100 .................................4% ..........1% $100-$200.................................12% ..........8% $200-$300.................................19% ........12% $300-$400.................................14% ........14% $400-$500.................................12% ........22% $500-$600...................................9% ........10% $600-$700...................................5% ........10% $700-$800.................................12% ..........8% $800-$900...................................6% ..........2% $901+ ..........................................8% ........13%

Where do you plan to buy your bike?

Bike shop ..................................43% ........42% Mail order ..................................13% ........10% Department store ........................2% ..........1% Internet......................................21% ........20% Used............................................4% ..........3% Undecided.................................13% ........21% Other ...........................................4% ..........3% Do you plan to buy a mountain bike?

Yes ............................................10% ........13% What is your gender?

Male ..........................................98% ........94% Female ........................................2% ..........6% Single or married?

Single ........................................83% ........56% Married......................................17% ........44% Whats your age?

6-11...........................................15% ..........5% 12-17.........................................48% ........30% 18-24...........................................6% ..........9% 25-34...........................................7% ........13% 35+ ............................................23% ........43% What is your total yearly household income? $150k+ ........................................9% ..........5% $120k-$150k .............................10% ........11% $90k-$120k ...............................10% ........10% $70k-$90k .................................11% ........12% $50k-$70k ...................................9% ........14% $30k-$50k .................................18% ........20% under $30k ................................34% ........27% If you are over 18, what is your level of education?

High School grad ......................44% ........37% Attending college ........................7% ........12% College grad..............................16% ........34% Other .........................................32% ........17% Have you ever sent or called for information on a product advertised in BMX Plus!?

Yes ............................................41% ........74% Do you get asked for advice on purchasing bikes or bicycle products?

Often .........................................30% ........29% Sometimes ................................57% ........61% Never.........................................14% ........10% What is your main source of information for purchasing parts & accessories?

BMX Plus! .................................40% ........32% Friends ........................................9% ..........9% Catalogs......................................7% ..........7% Other Magazines.........................4% ..........0% Internet......................................23% ........30% At competitions...........................2% ..........5% Bike shop ..................................13% ........13% Other ...........................................2% ..........5% Where do you purchase the majority of your bike parts?

Mail order ..................................27% ........25% From local bicycle shop ............49% ........45% Dept/Sport store .........................3% ..........5% On the internet ..........................22% ........23% Have you ever purchased products from ads in BMX Plus!?

Yes ...........................................44% ........40% Does you local bike shop generally stock the products you want to buy?

Yes ............................................55% ........49%

Have you bought grips for your bike?

Yes ............................................71% ........60% If yes, what did you buy?

Alienation ....................................1% ..........2% Animal .......................................12% ..........2% Cult..............................................2% ..........0% Demolition ...................................4% ..........0% Duo..............................................2% ..........2% DK ...............................................1% ..........2% Eastern ........................................1% ..........2% Fit ................................................2% ..........2% Fly ...............................................0% ..........2% Kink .............................................2% ..........0% Lizard Skins.................................5% ........10% Nice .............................................0% ..........2% ODI............................................25% ........33% Odyssey ......................................7% ........10% Primo...........................................2% ..........0% Pryme..........................................0% ..........2% S&M ............................................6% ..........2% SE................................................0% ..........2% Shadow .......................................2% ..........0% Stolen ..........................................2% ..........0% We The People............................0% ..........2% Other .........................................22% ........25% Have you bought new handlebars for your bike?

Yes ............................................41% ........43% If yes, what did you buy?

2-Hip ...........................................0% ..........2% Animal .........................................6% ..........2% Answer ........................................2% ..........7% Crupi ...........................................2% ..........2% DK ...............................................2% ..........0% Eastern ........................................2% ..........0% Fit ................................................8% ..........0% Flatware ......................................2% ..........0% Fly ...............................................2% ..........2% Fly Racing ...................................0% ..........9% GHP ............................................2% ..........0% Haro ............................................4% ..........2% Hoffman ......................................0% ..........2% Mirraco ........................................2% ..........0% Nitrous.........................................4% ..........5% Odyssey ......................................0% ..........2% Premium......................................0% ..........2% Primo...........................................2% ..........0% Redline ......................................10% ........11% S&M ..........................................31% ........16% Shadow .......................................2% ..........0% Skavenger ...................................2% ..........0% Sinz .............................................0% ..........2% Subrosa.......................................2% ..........0% Sunday ........................................0% ..........2% Verde ...........................................2% ..........0% Other .........................................13% ........23% Have you bought a new stem for your bike?

Yes ............................................39% ........34% If yes, what did you buy?

Answer ........................................0% ..........3% Animal .........................................6% ..........3% DK ...............................................8% ..........6% Eastern ........................................2% ..........9% Flatware ......................................2% ..........0% Fit ................................................4% ..........3% Haro ............................................4% ..........0% Odyssey ......................................6% ..........0% Primo...........................................4% ..........0% Profile ........................................10% ........15% Redline ........................................8% ..........6% S&M ..........................................20% ........12% Sinz .............................................2% ..........6% Stolen ..........................................4% ..........0% Subrosa.......................................2% ..........0% Other .........................................16% ..........0%

Have you bought new tires for your bike?

Yes ............................................63% ........73%

Have you bought a headset for your bike?

Yes ...........................................29% ........37%

If yes, what did you buy?

Animal .........................................1% ..........1% Demolition ...................................1% ..........1% Duo..............................................0% ..........1% Fit ................................................8% ..........1% Fly ...............................................2% ..........1% Haro ............................................6% ..........3% Hoffman ......................................1% ..........0% IRC ..............................................1% ..........1% Intense ........................................5% ........12% KHE .............................................1% ..........0% Kenda........................................12% ........14% Maxxis.......................................13% ........14% Odyssey ....................................17% ........10% Premium......................................2% ..........0% Primo...........................................0% ..........3% Revenge ......................................0% ..........1% Redline ........................................0% ..........4% Snafu...........................................1% ..........0% Shadow .......................................1% ..........0% Schwalbe ....................................2% ..........0% Supercross..................................1% ..........0% Tioga.........................................10% ........21% other..........................................13% ........12%

If yes, what did you buy?

Animal .........................................9% ..........3% Aheadset .....................................9% ..........3% Campagnolo ...............................3% ..........0% Cane Creek .................................3% ........11% Colony.........................................3% ..........3% Eastern ........................................3% ..........5% Fly ...............................................0% ..........3% FSA ...........................................12% ........22% King ...........................................12% ........19% Kink .............................................0% ..........3% Odyssey ......................................0% ..........5% Sinz .............................................3% ..........0% Stolen ..........................................9% ..........0% United..........................................3% ..........0% Verde ...........................................3% ..........0% Other .........................................29% ........24%

- Online survey results are displayed the grey column -

Have you bought new hubs for your bike?

Yes ............................................27% ........30% If yes, what did you buy?

Alienation ....................................3% ..........7% Crupi ...........................................0% ..........3% DK ...............................................3% ..........0%

www.bmxplusmag.com 15

BMX PLUS! MAGAZINE

- Online survey results are displayed the grey column Eclat ............................................3% ..........0% Federal ........................................0% ..........3% Fly ...............................................0% ..........3% Madera........................................0% ..........3% Odyssey ......................................6% ........11% Premium .....................................3% ..........3% Primo...........................................6% ..........0% Profile .......................................31% ........20% Proper .........................................0% ..........3% Redline ......................................13% ..........7% Shadow .......................................3% ..........0% Shimano ......................................0% ..........3% Stolen ..........................................3% ..........3% Other .........................................25% ........28% Have you bought new brakes for your bike?

Yes ............................................40% ........45% If yes, what did you buy?

Bicycle Union ..............................2% ..........0% Dia-Compe..................................8% ........11% Dia-Tech ......................................2% ..........7% Demolition ...................................4% ..........2% Eclat ............................................2% ..........2% Fly ...............................................2% ..........2% Little Dude...................................2% ..........4% Odyssey ...................................29% ........11% Primo...........................................2% ..........0% Revenge ......................................4% ..........4% Shimano ......................................6% ........26% Sinz .............................................6% ..........7% Tektro ........................................15% ........15% Other .........................................15% ..........9% Have you bought new cranks for your bike?

Yes ............................................37% ........41% If yes, what did you buy?

Demolition ...................................3% ..........5% DK ...............................................3% ..........0% Fit ................................................3% ..........0% Fly ...............................................3% ..........3% Odyssey ....................................33% ........15% Profile ..........................................3% ..........3% Primo...........................................3% ..........3% Shimano ...................................13% ........35% Sinz .............................................8% ........10% Other .........................................31% ........23% Have you bought new pedals for your bike?

Yes ............................................60% ........52% If yes, what did you buy?

Animal .........................................4% ..........4% Crupi ...........................................3% ..........0% DK ...............................................0% ..........4% Demolition ...................................0% ..........2% Eastern ........................................4% ..........2% Eclat ............................................1% ..........2% Fly ...............................................0% ..........4% Haro ............................................3% ..........6% Hoffman ......................................1% ..........0% Mirraco ........................................1% ..........0% Odyssey ....................................23% ..........6% Proverty.......................................1% ..........0% Premium .....................................1% ..........2% Profile ..........................................3% ..........0% Primo...........................................7% ..........2% Redline ........................................7% ..........8% Ringle ..........................................0% ..........2% S&M ............................................5% ..........2% Shadow .......................................1% ..........0% Shimano ...................................12% ........26% Sinz .............................................0% ..........4% Snafu...........................................0% ..........2% Time ............................................3% ..........8% Wellgo .........................................3% ..........6% Other .........................................15% ..........9% Have you bought new rims/wheels for your bike?

Yes ............................................41% ........37% If yes, what did you buy?

Alienation ..................................12% ........17% Araya ...........................................4% ..........6% Demolition ...................................2% ..........3% Eastern ........................................8% ..........0% Fly ...............................................2% ..........6% Haro ............................................6% ........11% Hoffman ......................................2% ..........6% G-Sport .......................................2% ..........0% Nitrous.........................................4% ..........3% Odyssey ....................................12% ........14% Premium .....................................0% ..........3% Poverty ........................................2% ..........0% Sinz .............................................2% ..........0% Stolen ..........................................4% ..........0% Sun............................................12% ........19% Other .........................................27% ........11% Have you bought a new forks for your bike?

Yes ............................................24% ........33% If yes, what did you buy?

Answer ......................................11% ........13% Bombshell ...................................0% ........13% DK ...............................................4% ..........3% Eastern ........................................4% ..........3% Fit ..............................................11% ..........0% Flatware ......................................4% ..........0%

16 www.bmxplusmag.com

Haro ............................................4% ..........6% Hoffman ......................................0% ..........3% Mirraco ........................................4% ..........0% Odyssey ......................................4% ..........6% Redline ......................................11% ..........3% S&M ..........................................15% ..........3% Sinz .............................................7% ........19% Stolen ..........................................4% ..........0% Supercross...............................11% ..........9% Volume ........................................0% ..........3% Other ...........................................7% ........19% Have you bought a new seat for your bike?

Yes ............................................52% ........37% If yes, what did you buy?

Alienation ....................................5% ..........5% Animal .........................................3% ..........0% DK ...............................................0% ..........3% Duo..............................................2% ..........0% Eastern ........................................2% ..........3% Federal ........................................0% ..........3% Fit ................................................5% ..........3% Hoffman ......................................0% ..........3% Haro ............................................3% ..........0% Kink .............................................2% ..........0% MacNeil .......................................0% ..........5% Metal ...........................................0% ..........3% Odyssey ....................................10% ..........5% Primo...........................................3% ..........3% Premium .....................................2% ..........3% Redline ........................................8% ..........3% S&M ............................................7% ..........5% Shadow ....................................15% ........15% Snafu...........................................0% ..........3% Stolen ..........................................2% ..........3% Tempered ...................................2% ..........0% United..........................................2% ..........0% Other .........................................30% ........36% Have you bought new chainwheels for your bike?

Yes ............................................28% ........44% If yes, what did you buy?

Animal .........................................5% ..........0% Black Label .................................3% ..........4% DK ...............................................5% ..........2% Crupi ...........................................3% ..........2% Coalition ......................................3% ..........0% Eastern ........................................5% ..........4% Fit ................................................5% ..........0% Kink .............................................3% ..........0% Haro ............................................0% ..........4% Odyssey ......................................3% ..........4% Premium......................................0% ..........2% Profile .......................................21% ........13% Primo...........................................3% ..........2% Redline ........................................8% ........11% Rennen........................................0% ..........9% S&M ............................................8% ..........0% Shadow .......................................5% ..........2% Sinz .............................................5% ..........4% Tree .............................................5% ..........4% WTP ............................................0% ..........2% Other .........................................10% ........24% Have you purchased pegs?

Yes ............................................45% ........27%

If yes, what brand?

661 ..............................................4% ..........5% Answer ........................................2% ..........0% Bell ............................................19% ........14% Fox ..............................................6% ..........7% Fly ...............................................8% ........16% O'Neal .........................................1% ..........2% Pro Tec .....................................19% ........18% Pryme........................................10% ..........5% Shoei ...........................................2% ..........2% THE .............................................0% ..........5% Troy Lee.......................................4% ..........8% TSG .............................................3% ..........0% Vigor ............................................0% ..........1% Other .........................................23% ........17% Do you own riding gloves?

Yes ............................................66% ........69% If yes, what brand?

661 ..............................................5% ..........3% Answer ........................................3% ..........0% AXO .............................................1% ..........3% Bicycle Union ..............................1% ..........0% Fox ............................................23% ........33% Fly .............................................12% ........16% Lizard Skins.................................3% ..........1% No Fear .......................................1% ..........1% Odyssey ......................................3% ..........1% O'Neal .........................................1% ..........0% Premium .....................................1% ..........0% Pryme..........................................4% ..........0% Redline ........................................3% ..........4% Shadow ......................................4% ..........0% Shift.............................................0% ..........3% TSG .............................................0% ..........1% Thor.............................................4% ..........0% Troy Lee.......................................4% ........13% UGP ............................................1% ..........0% Other .........................................24% ........20% Do you own riding pants?

Yes ...........................................32% ........47% If yes, what brand?

661 ..............................................0% ..........2% Answer ........................................5% ..........2% AXO .............................................3% ..........2% Fox ............................................16% ........19% Fly .............................................16% ........25% No Fear .......................................0% ..........8% O'Neal .........................................3% ..........0% Pryme..........................................3% ..........0% Redline ........................................8% ........13% Shift.............................................0% ..........6% Thor.............................................5% ..........4% Troy Lee.....................................13% ........13% Other .........................................29% ..........6% Do you own elbow pads?

Yes ............................................34% ........35% If yes, what brand?

661 ..............................................9% ..........8% Fit ................................................5% ..........0% Fox ..............................................9% ........21% Hammer ......................................0% ..........3% Lizard Skins...............................12% ..........5% Pro Tec ........................................7% ..........8% Pryme..........................................2% ..........0% Other .........................................56% ........55%

What class do you compete in?

Novice .......................................25% ........27% Intermediate ..............................44% ........32% Open ...........................................6% ..........2% Expert/Pro .................................25% ........39% How often do you race a year?

1-5 times ...................................29% ........43% 6-14 times .................................25% ........14% 15-24 times ...............................20% ........14% 25-34 times ...............................15% ........16% 35+ times ..................................11% ........14% Do you compete in freestyle competitions?

Yes ............................................10% ..........9% Do you compete in dirt jumping competitions?

Yes ............................................12% ..........8% What is your main source of information of pro competition results?

BMX Plus! .................................67% ........36% TV ................................................4% ..........3% Other Magazines.........................8% ..........2% Internet......................................17% ........54% Other ...........................................5% ..........5% What type of riding do you do?

Dirt jumping...............................22% ........34% Flatland .......................................8% ........19% Ramps.......................................19% ........26% Race ..........................................12% ........51% Ride bike to school ...................10% ..........9% Street.........................................30% ........48% Number of members of family who also ride BMX or Freestyle?

1 ................................................64% ........30% 2 ................................................24% ........20% 3+ ..............................................11% ........10% What other vehicles do you own?

S.U.V. ........................................18% ........48% Car ............................................25% ........62% RV/Camper .................................5% ........12% Snowmobile ................................3% ..........1% Personal watercraft .....................2% ..........9% Mountain bike ...........................15% ........45% Off-road Motorcycle..................10% ........16% R/C Car .....................................16% ........24% Spaceship ...................................6% ..........8% What other sports/ activites do you participate in?

Mountain biking ........................12% ........47% Motorcycle riding ......................11% ........21% ATVing .......................................13% ........14% Snowboarding...........................10% ........27% Skateboarding...........................16% ........36% Paintball ....................................11% ........20% Video games .............................26% ........54% What brand casual shoes do you wear?

Adidas .........................................8% ........10% Converse.....................................1% ..........3% DC .............................................16% ........15% Duffs............................................0% ..........1% Etnies ..........................................5% ..........2% Nike ...........................................27% ........30% Osirus..........................................4% ..........2% Orchid .........................................1% ..........0% Lotek ...........................................1% ..........0% Vans ..........................................27% ........34% Other .........................................11% ..........0% None............................................0% ..........3%

If yes, what brand did you buy?

Animal ......................................20% ..........4% Bizhouse .....................................0% ..........4% DK ...............................................2% ..........4% Eastern ........................................2% ..........4% Federal ........................................2% ..........0% Fly ...............................................0% ..........4% G-Sport .......................................4% ..........4% Kink .............................................0% ..........4% Odyssey ....................................10% ........11% Premium .....................................2% ..........0% Primo...........................................4% ..........0% Shadow .....................................10% ..........7% Snafu...........................................4% ..........0% Stolen ..........................................8% ..........7% Suelo ...........................................0% ..........4% Superstar ....................................4% ..........4% Tree .............................................0% ..........7% WTP ............................................0% ........11% Other .........................................29% ........25%

If yes, what brand?

661 ............................................13% ..........7% Federal ........................................9% ..........0% Fox ..............................................2% ........16% Hammer ......................................4% ..........2% Lizard Skins.................................9% ..........0% Pryme..........................................9% ..........2% Shadow .......................................2% ..........5% Troy Lee.......................................2% ........16% Other .........................................51% ........51%

Have you replaced your freewheel?

Yes ............................................26% ........25%

Do you own shin guards?

Yes ............................................27% ........34%

Have you ever purchased a product over the internet?

Yes ............................................74% ........86%

Have you replaced your bottom bracket?

Yes ............................................28% ........28%

If yes, what brand?

661 ..............................................3% ........10% Fox ............................................16% ........19% Fly Racing .................................10% ........19% Hammer ....................................13% ..........7% Lizard Skins...............................19% ........10% Pryme..........................................6% ..........0% Other .........................................32% ........36%

How often do you look at BMX Plus! website?

Every day ..................................15% ........12% Every other day .........................16% ........15% 2 time a week............................14% ........18% Once a week .............................27% ........29% Less than once a week .............29% ........27%

Where do you find out about the latest riding gear/apparel?

BMX Plus! .................................52% ........43% Friends ........................................5% ........18% Catalogs....................................10% ........12% Internet......................................14% ........44% Other Magazines.........................4% ..........7% At competitions...........................2% ........13% Bike shop ....................................8% ........15% Other ..........................................5% ..........3% Do you own a helmet?

Yes ...........................................85% ........84%

Do you own knee pads?

Yes ...........................................39% ........43%

Do you compete in sanctioned BMX races?

Yes ............................................24% ........43% If yes, what organization?

ABA ...........................................83% ........86% NBL ...........................................17% ........14%

- Online survey results are displayed the grey column -

How often do you look at bicycle related websites?

Everyday ...................................38% ........51% Every other day .........................14% ........20% 2 times a week ..........................19% ..........9% Once a week .............................10% ........11% Less than once a week .............19% ........10%

How much do you spend on online purchases a year? $5000-$10,000............................5% ..........0% $2500-$5000...............................0% ........13% $1500-$2500...............................6% ........14% $500-$1500...............................20% ........29% Less than $500..........................70% ........45%

COVERS & POSITIONS

GENERAL ADVERTISING RATES BLACK & WHITE

1X

3X

6X

12X

1 Page ........................$2,120 ........$2,020 ..........$1,940 ..........$1,795 2/3.................................1,735 ..........1,660 ............1,585 ............1,470 1/2.................................1,435 ..........1,375 ............1,315 ............1,215 1/3.................................1,060 ..........1,015 ...............970 ...............895 1/4....................................850 .............810 ...............775 ...............715 1/6....................................615 .............585 ...............565 ...............515

BLACK & ONE COLOR 1 Page ........................$2,520 ........$2,395 ......... $2,300 ..........$2,185 2/3.................................2,035 ..........1,935 ............1,860 ............1,765 1/2.................................1,710 ..........1,630 ............1,565 ............1,485 1/3.................................1,295 ..........1,225 ............1,165 ............1,115

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NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT.

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline.

To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus!, Hi-Torque Publications Inc., 25233 Anza Drive, Valencia, CA 91355

1X

3X

B&W Color

B&W Color

1/6 page ...$425 3-inch .......$345 2-inch .......$250 1-inch .......$130

575 .....$400 470 .....$325 350 .....$235 230 .....$115

6X B&W Color

450 .....$385 450 .....$305 335 .....$210 215 .....$105

12X B&W Color

535 .......$350 430 .......$270 310 .......$180 205 .........$95

495 395 280 195

Word ads: $2.00 per word, with $54.00 min.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.

14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, 4- Wheel ATV Action, Mountain Bike Action, BMX Plus! and Road Bike Action magazines. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. ISSUANCE & CLOSING DATES Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

January 2011 .............9-29-2010 .........10-6-2010 .......11-25-2010 February 2011..........10-28-2010 .........11-4-2010 .......12-30-2010 March 2011 ..............11-30-2010 .........12-7-2010 .........1-27-2011 April 2011.................12-29-2010 ...........1-6-2011 .........2-24-2011 May 2011 ...................1-27-2011 ...........2-3-2011 .........3-31-2011 June 2011 ..................2-28-2011 ...........3-7-2011 .........4-28-2011 July 2011....................3-29-2011 ...........4-5-2011 .........5-26-2011 August 2011...............4-29-2011 ...........5-6-2011 .........6-23-2011

COVER DATE

SPACE MATERIAL DEADLINE* DEADLINE**

ON-SALE DATE

September 2011 ........5-27-2011 ...........6-6-2011 .........7-28-2011 October 2011 .............6-28-2011 ...........7-6-2011 .........8-25-2011 November 2011 .........7-28-2011 ...........8-4-2011 .........9-22-2011 December 2011 .........8-29-2011 ...........9-6-2011 .......10-27-2011 January 2012 .............9-28-2011 .........10-5-2011 .......11-24-2011 February 2012..........10-27-2011 .........11-3-2011 .......12-29-2011 March 2012 ..............11-30-2011 .........12-7-2011 .........1-26-2012

www.bmxplusmag.com 17

DISCOUNTS:

WEBSITE BENEFITS:

1) Web only Advertisers If you add a second website 10% discount on both placements.

2) Web only Advertisers If you add all three websites 15% discount on all placements.

3) In Paper Magazine & adding 1 website 15% off website placements.

4) In Paper Magazine & adding 2 websites 20% off website placements.

• Instant press releases for our media partners.

• Immediate product reviews.

• Team race results.

• Sponsored events.

• New hires, etc.

WEBSTIE ADVERTISING REQUIREMENTS File Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum: Flash Animation: Yes. For animated GIF / JPG / Flash / SWF ads which contain the following: a. Maximum number of complete frame sequence, rotations: 3 b. Maximum 4 frames per sequence c. Minimum time between each new frame within each sequence: 2 seconds. maximum: 10 seconds Video: No Audio: No Third Party Ad Serving: Yes. Ad Lead Time: Three business days for review and testing.

Minimum three months commitment required for all website advertising, Call for pricing.

ADVERTISING PACKAGES: • Package 1: Includes Positions 1 & 7 • Package 2: Includes Positions 2 & 8

• Package 3: Includes Positions 3 • Package 4: Includes Positions 4

SKINS POSITION 9:

POSITION 1:

POSITION 5:

Home Page & 100% Internal Pages: Leaderboard ad / 728 x 90 pixels

Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad

POSITION 6: POSITION 2: Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

POSITION 7: POSITION 3: Home Page & 100% Internal Pages: 300 x 100 pixels Half Banner ad:

Home Page & 100% Internal Pages: Skyscraper ad / 160 x 600 pixels

SPECIAL POSITION 8: POSITION 4: Home Page & 100% Internal Pages: 300 x 250 pixels Half Banner ad:

• Package 5: Includes Positions 5 • Package 6: Includes Positions 6

300 x 100 pixels half banner ad: Home Page Tech position (Left Hand Home Page Column adjacent to Tech Section) Road Bike Action Only.

1900 x 950 pixels Skin Background: Home Page & Internal Pages Overall File Size: 1900 x 950 pixels Safe Area: 135 x 695 pixels Safe Area: 135 x 695 px.

WEBSITE ADVERTISING & PLACEMENT

• mbaction.com • roadbikeaction.com • bmxplusmag.com

Please Note: Bleed off areas can go beyond the safe area. Be aware that some user’s screen resolution will not display too far into this area.

Make sure all the vital info is within the safe area.

CUSTOM ADVERTISING PACKAGES: • Skins Advertising Section: ad spaces are placed on both the left and right side of website, just on the outside of the site’s content area, which is what’s considered the backrgoud area of website. For additional information regarding skins, roadblocks, SOV (Share of Voice) or expandable video banners, please contact your advertising representative.

ADVERTISING PACKAGES: PACKAGE 1 Mountain Bike Action $2000 Road Bike Action $2250 BMX Plus! $1000 18 www.hi-torque.com

PACKAGE 2 $1750 $2000 $875

PACKAGE 3 $1250 $1500 $625

PACKAGE 4 $1000 $1250 $500

PACKAGE 5 $500 $750 $250

PACKAGE 6 $250 $375 $125

- WEBSITE ADVERTISING POSITIONS -

1

2

3

4 9

5

9

8 6 7

www.hi-torque.com 19

DIGITAL MAGAZINES & MECHANICAL REQUIRMENTS

DIGITAL MAGAZINES: • Bookmark pages so you can quickly find your favorite stories.

• Page notes allow you to make notes that you can refer back to later.

• All the content can be searched for through keywords.

• New! Higher-resolution photos to see all the details.

• Send your friends a copy so they can see what they’re missing.

• Link directly to manufacturers’ websites from stories and advertisements.

• Save each issue to your computer so you can view it any time you want.

AVAILABLE ON ™

iPAD & iPHONE

®

MECHANICAL REQUIREMENTS: CANCELLATION & NON-FULFILLMENT Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent 20 www.hi-torque.com

accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

tions. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

PREFERRED MATERIAL All Hi-Torque Publications ads are processed as " Computer to Plate". Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

PRINTING PROCESS

ELECTRONIC FILES & REQUIREMENTS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifica-

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material

Deadline; no extensions will be given for Electronic Files.

• DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output.

Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement.

For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service.

ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed.

Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355

APPLICATION REQUIREMENTS • Save all image files as EPS files (Encapsulated PostScript).

• FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.

DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks.

• Convert all RGB files (computer color) to CMYK (four-color process for print).

• Prepare all full page ads with 1/8 inch bleed.

• Send a disk & printed file directory with each ad submitted.

• Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser.

The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS • All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page.

• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.

• Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS • All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.

• All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates.

At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion— and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy.

The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published.

The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

MECHANICAL REQUIREMENTS (Page sizing standard in inches) WIDTH HEIGHT 1 PAGE BLEED................8.125 in .......10.75 in TRIM...................7.875 in .........10.5 in LIVE/SAFETY.....7.375 in ............10 in 2 PAGE* BLEED..............16.25 in .......10.75 in TRIM.................15.75 in .........10.5 in LIVE/SAFETY...15.25 in ............10 in 2/3 PAGE ...................................4.5 in .......9.625 in 1/2 PAGE: Horizontal bleed ...8.125 in .......5.375 in Trim...7.875 in .........5.25 in Live...7.375 in ..............5 in Vertical ..................4.5 in .........7.25 in

WIDTH HEIGHT 1/2 PAGE HORIZONTAL SPREAD* BLEED...............16.25 in .........5.75 in TRIM..................15.75 in .........5.25 in LIVE/SAFETY....15.25 in .........4.75 in 1/3 PAGE: “Horizontal” ..........4.5 in .........4.75 in “Vertical”.............2.125 in......9.625 in 1/4 PAGE: “Horizontal” only .4.5 in ...........3.5 in 1/6 PAGE: “Horizontal” ..........4.5 in .........2.25 in “Vertical” ...........2.125 in .........4.75 in SHOWCASE 3-inch ....................2.125 in .....3.4375 in 2-inch ....................2.125 in .........2.25 in 1-inch ....................2.125 in ..............1 in

AD SIZING CHART & COMPARISON

* GUTTER ALLOWANCE: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8" inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter.

All critical type (phone numbers, address, legal lines) must be held within 1/2" from the trim line. www.hi-torque.com 21

HOW TO GENERATE EXPOSURE IN A HI-TORQUE MAGAZINE Hi-Torque publications titles share a common thread; we thoroughly enjoy writing about bikes, parts, products and accessories! Whether it’s for the bike or the body if it makes the cycling experience a better, we want to hear about it, test it and write about it.

5 SURE FIRE STEPS TO EDITORIAL:

1) Give the Editors a call Contact the editors by phone and ask about upcoming opportunities for your product or service.

The editors are a wealth of information and are always looking for new products and angles to write about.

22 www.hi-torque.com

2) E-mail press releases Send a high-resolution, 300 DPI or larger JPG and a text document explaining your Product, the price, and where it is for sale. You can also send product info on a CD, which is a bit more permanent, archived, and might be used a number of times down the road for buyers guides or other stories that apply.

3) Send in a product for testing Testing: Our magazines are about products, so if you feel strongly about your product, send it to the appropriate magazine(s) for a longterm test. It’s not instantaneous, but hundreds

VIDEO ADVERTISING This year we are adding the power of video to all our webites, inorder to help drive traffic even more and giving our advertisers another way to give their name and products exposure The opportunity to advertise your company logo and or a 15 second video ad will be available to auto start at the beginning of a particular video or group of videos.

of today’s successful companies started with a single product evaluation in a Hi-Torque magazine.

Feel free with both the press release and a product to follow up by phone with the editors and advertising department.

4) Meet them for a ride Contact the editors and offer to meet them for a ride to showcase your product or test bike. Nothing is more beneficial than seeing the product perform flawlessly in the field; it is a bit of insurance that is often overlooked.

5) Media Launch Have our editors to your facility. More and more companies are having there own formal media launches. This is where you are inviting the Media to your own venue and are letting them see for first hand the passion behind your brand. www.hi-torque.com 23

ADVERTISING DEPARTMENT ROBB MESECHER - Advertising Director (661) 367-2105, robbm@hi-torque.com DERRECK BERNARD - National Advertising Manager (661) 367-2153, derreckb@hi-torque.com JEROME DZIECHIASZ - National Advertising Manager (661) 367-2117, jerome@hi-torque.com CHRIS STANGL - Account Manager (661) 367-2109, chris@hi-torque.com JOHN BARILA - Account Executive (661) 367-2106, johnb@hi-torque.com LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com JENNIFER EDMONSTON - Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

HI-TORQUE PUBLICATIONS, INC. 25233 Anza Drive Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com