2014 media guide cycle by Hi-Torque Publications

2014 MEDIA GUIDE MOUNTAIN BIKE ACTION - ROAD BIKE ACTION - BMX PLUS! 2014_media_guide_cycle.indd 1

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When it was founded in 1971, Hi-Torque Publications quickly became the undisputed leader in the motorcycle media industry. First launching DIRT BIKE and MOTOCROSS ACTION, and later DIRT WHEELS magazine, these titles quickly surpassed all competitors to become the number-one newsstandselling titles, with the best core consumer reach in their respective fields—and they still are today. Looking to broaden our business into similar, sportsminded-enthusiast markets, we attended our first Interbike trade show in 1986. At that show, the mountain bike had truly arrived, and, as they say, “The rest is history.” Without hesitation, we launched our cycling division with MOUNTAIN BIKE ACTION. Our mission was simple: Reach the active core enthusiast by delivering the finest technical editorial content that separated us from the competition. As the cycling industry quickly grew, we realized that there was a need for individual leadership voices in the mountain, road and BMX categories. ROAD BIKE ACTION and BMX PLUS! filled those niches, differing in specific content but sharing the same “tell it like it is” style. Twenty-eight years later, we clearly remain the most powerful media source in the industry today. Never before has there been a more exciting time to choose Hi-Torque. Our industry-leading newsstand print titles are available in over 30% more outlets than our nearest competitors. We continue to have unprecedented monthly growth in our digital magazine mobile apps, having surpassed over 1.3 million combined electronic downloads of our titles worldwide in just over one year. These digital magazine apps bring complete, monthly issues of our

titles (and spread your marketing message) to our readers’ tablets (iPads, Kindles, etc.) and smartphones anywhere in the world and offer instant connectivity to your company’s website. Our editors are enthusiasts AND participants. We travel the world in search of the best new bikes and equipment, visiting both the industry leaders as well as brand-new companies to showcase their products, and covering races and racers with a unique “inside view.” We share those firsthand experiences with a knowledgeable, ready-tobuy audience. Over the years we have played a significant role in the development of new innovations in the cycling industry. When we write about the history of the sport, it’s often from the first-person perspective of having been there when it happened. And, when it comes to testing products, our evaluations are based on years of firsthand riding experience and technical expertise. Simply put, our editorial staffs are the most knowledgeable in the industry and the most sought after by enthusiasts and consumers worldwide. If you are looking for a media partner to grow your brand through EVERY type of media— Print, Online, Mobile Apps, Video, Social Media, and Events and Cooperative Promotions—then look no further. We will take your brand to the next level. In 2014, come join us for the ride. We will take the pull. Sincerely,

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc www.hi-torque.com 3

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Q: A:

My business is global; How does Hi-Torque stack up?

Mountain Bike Action, Road Bike Action and BMX PLUS! make up the #1 cycling media brands in the world. We remain the only cycling-specific, crossmarketing opportunity available in the industry today. We are

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the leader in worldwide Print Distribution, and we have grown to be a complete, one-stop media outlet, combining Print Publications, Websites, Videos, Social Media and Promotions for all three cycling disciplines. With Apple and Android sales booming, we are your instant voice

for growing enriched media for an even greater global advertising impact. No matter where in the world your company is located, we reach the decision-makers in your domestic market. Numerous advertisers report an instant jump in export activity the moment our editorial appears on newsstands. Go global, go Hi-Torque.

6 / Mountain Bike Action 12 / Road Bike Action 18 / BMX PLUS! 24 / Website Advertising 26 / Advertising Specs 28 / Advertising Contacts

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Photo by Roberto Bettini www.hi-torque.com 5

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AT A GLANCE TOTAL MONTHLY REACH

354,520

PRINT RUN

118,000

PAID SUBSCRIPTIONS

30,400

PAID NEWSSSTAND SALES

50,700

TOTAL PAID SALE

81,100

PROMOTIONAL DISTRIBUTION

2,500

TOTAL DISTRIBUTION

83,600

READERS PER COPY

3.5

MBACTION.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS

87,000 155,042 440,000

2013 VIDEO DOWNLOADS

318,260

AVERAGE AGE

MALE

97%

COLLEGE GRADUATE

68%

ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2014

$85,000

“

Mountain Bike Action is the leading cycling magazine for true mountain bike enthusiasts and is our #1 choice for advertising.

”

Chris Cocalis President, Pivot Cycles

66%

AUGUST 2013 ISSUE & GOOGLE ANALYTICS

- Doug Barnett Assistant Editor dougb@hi-torque.com

- Jimmy McIlvain Editor mbaction@me.com

- Mike Wirth Assistant Editor mikew@hi-torque.com

- Sean McCoy Managing Editor smccoy@hi-torque.com

- Natasha Hernday Feature Editor

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John Augustus Sutter wasn’t riding a mountain bike when he first ventured into the Northern California hinterlands before founding Sutter Hock Farm in 1848. And, as the horde of hopeful and brave homesteaders participated in the great Land Rush of 1889, there was no deciding whether to ride a hardtail or full-suspension bike across the barren plains of Kansas. No, the sport of mountain biking has not been around since the middle of the 19th century. But, that doesn’t preclude the industry from recognizing certain pioneers who have contributed mightily to all that this sport has become. Mountain Bike Action is one such pioneer. Since its founding in 1986, MBA continues to be the most important and independent source of reporting on every aspect of off-road cycling. From the latest in new technology and racing to personalities and travel, MBA has maintained its grasp on all the trends that have helped move the sport forward. Whether it’s the arrival of disc brakes (remember Mountain Cycle’s San Andreas back in 1991?) or the advent of today’s 27.5” wheel debate, Mountain Bike Action’s focus on the tech topics that consumers want to know about remains as sharp as ever. As the recognized go-to source for all the latest in new-product news, MBA has expanded the boundaries of access with its digital publication, which enjoys immediate worldwide delivery to advertisers and foreign subscribers, including instant access to the magazine on their iPhones, iPads and other e-readers. The plus for advertisers is that the digital editions will deliver consumer traffic directly to their doors via the live links. The bottom line? With the highest circulation within the category, no other publication comes close to matching either Mountain Bike Action’s pioneer status or, more important, our leadership position in delivering the most in-depth news on all the latest and greatest technologies today. www.hi-torque.com 7

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BICYCLE PURCHASING Do you own a mountain bike? Yes . ....................................... 99%..............99% No..............................................1%................1% How many mountain bikes do you own? 1............................................. 34%..............38% 2............................................. 38%..............39% 3............................................. 17%..............15% 4................................................8%................5% 5-9.............................................3%................4% Was your newest bike a complete bike or frame only? Complete................................ 84%..............81% Frame only............................. 16%..............19% What frame material is your newest bike made of? Aluminum............................... 72%..............76% Carbon fiber........................... 19%..............17% Titanium....................................1%................1% Chromoly/steel..........................6%................5% Other.........................................2%................1% What suspension does your newest bike have? Rigid..........................................5%................5% Front suspension................... 32%..............35% Full suspension...................... 63%..............60% What brand is your newest mountain bike? Airborne.....................................1%................1% Diamondback............................1%................2% Foes..........................................1%................0% Giant..........................................7%................9% Haro...........................................1%................1% Ibis.............................................2%................0% Jamis.........................................2%................2% KHS...........................................1%................1% Kona..........................................1%................3% Lapierre.....................................1%................1% Litespeed..................................1%................1% Marin.........................................1%................1% Mongoose.................................1%................1% Moots........................................1%................0% Motobecane..............................1%................1% Niner..........................................4%................4% Norco.........................................0%................1% Orbea........................................1%................1% Pivot..........................................2%................5% Raleigh......................................1%................1% Redline......................................1%................1% Rocky Mountain........................3%................2% Salsa..........................................1%................1% Santa Cruz................................7%................5% Schwinn....................................1%................0% Scott..........................................2%................2% Specialized............................. 19%..............19% Surly..........................................1%................1% Titus...........................................1%................0% Transition...................................0%................1% Trek......................................... 15%..............14% Turner........................................1%................1% Ventana.....................................1%................0% Yeti.............................................3%................3% Other.........................................7%................2% What is your main source of information on new mountain bikes? MBA....................................... 61%..............66% Bike shops............................. 11%................6% Friends......................................9%................6% Other mags...............................4%................2% People at races.........................2%................1% Internet mess boards................9%..............15% Catalogs....................................2%................1% Other ........................................2%................3% Do you plan to buy a mountain bike in the next 12 months? Yes . ....................................... 22%..............35% No . ........................................ 40%..............30% Undecided.............................. 38%..............35% What brand of mountain bike do you plan to buy next? Airborne.....................................1%................1% Cannondale...............................6%................3% Diamondback............................1%................0% Ellsworth....................................1%................0% Felt.............................................2%................1% Fezzari.......................................1%................0% Giant....................................... 10%................5% GT..............................................2%................1% Ibis.............................................5%................2% Intense.......................................4%................1% Jamis.........................................4%................1% KHS...........................................2%................0% Kona..........................................2%................1% Lapierre.....................................1%................1% Litespeed..................................1%................0% Moots........................................1%................0% Motobecane..............................1%................0% Niner..........................................5%................4% Norco.........................................1%................1% Orbea........................................1%................0% Pivot....................................... 16%..............11% Raleigh......................................1%................1% Rocky Mountain........................2%................2% Salsa..........................................1%................1% Santa Cruz............................. 11%................8% Scott..........................................3%................3% Specialized............................. 29%..............11% Surly..........................................1%................1% Transition...................................1%................0% Trek......................................... 10%................6% Turner........................................2%................1% Yeti.............................................5%................2% Undecided.............................. 56%..............31% Is your next mountain bike purchase going to be a: 26”.......................................... 25%..............19% 27”.......................................... 28%..............28% 29”.......................................... 47%..............53%

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If a 29er, what brand of 29-inch wheel mountain bike do you plan to buy? Diamondback............................1%................1% Felt.............................................1%................1% Giant..........................................8%................6% GT..............................................1%................1% Intense.......................................1%................1% Jamis.........................................1%................0% Marin.........................................1%................1% Moots........................................1%................0% Niner..........................................6%................9% Norco.........................................1%................1% Pivot....................................... 11%..............13% Redline......................................1%................1% Rocky Mountain........................1%................2% Salsa..........................................1%................1% Santa Cruz................................4%................6% Specialized............................. 16%..............15% Turner........................................1%................1% Ventana.....................................1%................0% Undecided.............................. 31%..............31% Other.........................................5%................5% $400-$800.............................. 12%................9% $801-$999.................................4%................7% $1000-$1499.............................8%..............11% $1500-$1999.......................... 10%..............10% $2000-$2499.............................9%..............13% $2500-$2999.......................... 12%..............13% $3000-$3999.......................... 17%..............14% $4000-$4999.......................... 10%................8% $5000+................................... 13%..............11% Where did you buy your mountain bike? New from bike shop............... 67%..............64% Dept store/sport store...............3%................2% Mail order..................................2%................2% Internet................................... 10%..............14% Used....................................... 14%..............13% Other.........................................4%................5% What time of the year did you get your bike? Jan-Mar.................................. 32%..............29% Apr-Jun................................... 31%..............33% July-Sept................................ 14%..............18% Oct-Dec.................................. 23%..............20% What influenced the purchase of your bike the most? Color..........................................3%................1% Weight.......................................6%................5% Price....................................... 22%..............26% Dealer support....................... 11%................8% Tests results in MBA.............. 14%..............15% Ads in MBA...............................2%................2% Previous exp.......................... 22%..............22% Friends recommend............... 11%..............11% Factory race team.....................1%................1% Dealers recommend..................8%................9% Do you own a road bike? Yes . ....................................... 41%..............40% No........................................... 59%..............60% Do you plan to buy a road bike? Yes . ....................................... 12%..............14% No........................................... 72%..............67% Undecided.............................. 16%..............19% PARTS AND ACCESSORIES What is your main source of information for purchasing bicycle parts? MBA....................................... 42%..............33% Catalogs....................................4%................2% Other mags...............................3%................1% Bike shop............................... 17%..............13% Friends......................................6%................5% Internet................................... 26%..............44% Other ........................................2%................2% Do you search the Internet (Google) for featured products in MBA? Yes . ....................................... 90%..............93% No........................................... 10%................7% Where do you buy the majority of your bicycle parts? Bike shop............................... 55%..............48% Internet................................... 38%..............49% Mail order catalog.....................4%................2% Mail order ad.............................1%................0% Sporting good...........................1%................1% Other.........................................1%................1% What brand(s) of tires have you purchased for your bike? Bontrager............................... 14%..............17% Continental............................. 14%..............20% CST...........................................1%................2% Duro...........................................1%................0% Geax..........................................2%................5% Hutchinson................................6%................6% Intense.......................................1%................1% IRC............................................2%................3% Kenda..................................... 33%..............38% Maxxis.................................... 25%..............33% Michelin.....................................4%................7% Nokian.......................................1%................1% Panaracer..................................8%..............10% Ritchey......................................1%................2% Schwalbe............................... 16%..............22% Slime SRT.................................0%................0% Specialized............................. 26%..............26% Tioga.........................................2%................3% Vee Rubber...............................1%................1% WTB....................................... 14%..............21% Other.........................................5%................3% Do you run your tires tubeless? Yes.......................................... 43%..............44% No........................................... 57%..............56%

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What brand(s) of grips have you purchased for your bike? A’ME..........................................1%................1% ATI.............................................0%................1% Answer......................................1%................2% Azonic.......................................2%................1% Bontrager..................................7%................7% Ergon...................................... 10%..............17% ESI.............................................4%................4% GrabOn......................................1%................1% GripShift....................................1%................3% Intense.......................................0%................1% Lizard Skins............................ 17%..............15% Kore...........................................1%................1% ODI......................................... 19%..............27% Oury...........................................6%................9% Pedro’s......................................1%................1% Race Face.................................2%................5% Ritchey......................................2%................2% Serfas........................................2%................2% Specialized............................. 12%..............14% Sunline......................................1%................1% WTB..........................................4%................5% Yeti.............................................2%................3% Stock.........................................9%..............11% Other ..................................... 13%..............11% None....................................... 10%..............11% What brand(s) of handlebars have you purchased for your bike? Answer......................................6%................6% Atomic.......................................1%................1% Azonic.......................................2%................3% Bontrager..................................8%................8% Crank Brothers..........................1%................2% Easton.................................... 23%..............27% Enve..........................................1%................1% FSA............................................3%................6% Kore...........................................0%................1% Loaded......................................1%................1% Profile........................................1%................1% Race Face.............................. 10%..............15% Renthal......................................1%................2% Ritchey......................................5%................6% Salsa..........................................1%................2% Spank........................................0%................1% Specialized............................. 10%................7% Sunline......................................1%................1% Syncros.....................................2%................2% Syntace.....................................0%................1% Thomson...................................1%................2% Titec...........................................2%................2% Truvativ......................................4%................7% WTB......................................... 1%................2% Stock...................................... 20%..............31% Other...................................... 13%..............10% What brand(s) of stems have you purchased for your bike? 3T..............................................1%................1% Answer......................................2%................2% Azonic.......................................2%................2% Bontrager............................... 10%................8% Coda..........................................0%................1% Control Tech..............................2%................1% Crank Bros................................1%................1% Enve Composites......................0%................1% Easton.................................... 12%..............15% FSA............................................4%................7% Kore...........................................2%................2% Loaded......................................1%................1% Profile........................................1%................0% Race Face.................................9%..............13% Ringle........................................0%................0% Ritchey......................................6%................7% Salsa..........................................1%................1% Syncros.....................................2%................2% Sunline......................................0%................1% Thomson................................ 13%..............16% Titec...........................................2%................1% Transition...................................1%................0% Truvativ......................................6%................7% WTB..........................................0%................1% Stock...................................... 16%..............23% Other.........................................9%................7% None....................................... 21%..............18% What brand(s) of hubs have your purchased for your bike? American Classic......................3%................3% Chris King..................................7%................9% DT Swiss................................ 13%..............15% Hadley.......................................1%................1% Hope..........................................2%................6% Hugi...........................................0%................1% Industry Nine.............................2%................2% Ringle........................................1%................3% Shimano................................. 12%..............18% Stans.........................................4%................3% Sunline......................................1%................0% WTB..........................................3%................3% White Industries........................1%................1% Stock...................................... 16%..............25% Other...................................... 12%..............10% None....................................... 34%..............31% What brand(s) of brakes have you purchased for your bike? Avid........................................ 36%..............37% Formula.....................................2%................4% Hayes........................................8%................8% Hope..........................................1%................2% Magura......................................4%................4% Pro Max.....................................1%................0% Shimano................................. 28%..............32% Tektro.........................................3%................3% Stock.........................................9%..............17% Other.........................................2%................2% None....................................... 19%..............14% What brand(s) of shifters have you purchased for your bike? SRAM..................................... 30%..............33% Shimano................................. 39%..............44% Other.........................................2%................2% None....................................... 29%..............30%

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MOUNTAIN BIKE ACTION SURVEY

What brand(s) of cranks have you purchased for your bike? Bontrager..................................2%................2% Cook Brothers...........................1%................0% Crank Brothers..........................1%................1% e.13...........................................0%................1% FSA............................................4%................5% Sugino.......................................0%................1% Race Face.............................. 10%..............12% SRAM..................................... 14%..............15% Shimano................................. 30%..............36% Truvativ......................................7%..............10% Stock...................................... 13%..............20% Other.........................................3%................1% None....................................... 25%..............19% What brand(s) of pedals have you purchased for your bike? Azonic.......................................4%................4% Crank Brothers....................... 22%..............27% HT Components........................0%................1% Look..........................................1%................2% Ritchey......................................1%................2% Shimano................................. 45%..............54% Spank........................................2%................2% Speedplay.................................2%................3% Sunline......................................1%................1% Time..........................................5%................7% VP Components........................2%................1% Wellgo........................................8%................8% WTB..........................................1%................1% Xpedo........................................2%................2% Other...................................... 11%................7% None..........................................9%................9%

What brand(s) of wheels have you purchased for your bike? Alex...........................................2%................2% American Classic......................1%................1% Azonic.......................................2%................1% Bontrager..................................5%................4% Crank Brothers..........................1%................1% DT Swiss...................................8%................7% Easton.......................................5%................4% Enve Composites......................1%................1% Fulcrum.....................................1%................1% Gravity.......................................1%................1% Industry Nine.............................2%................1% Mavic...................................... 16%..............13% Ritchey......................................1%................0% Rolf............................................1%................1% Shimano....................................6%................3% Specialized................................6%................3% Stan’s NoTubes/ZTR.............. 12%..............13% Sun Ringle.................................3%................3% Syncros.....................................1%................0% Vuelta........................................1%................0% WTB..........................................6%................4% Stock...................................... 12%..............18% Other.........................................4%................4% None....................................... 23%..............18% What brand(s) of forks have you purchased for your bike? Cannondale...............................2%................2% DT Swiss...................................1%................0% Fox......................................... 35%..............37% Magura......................................1%................1% Manitou.....................................6%................6% Marzocchi.................................6%................7% RockShox............................... 25%..............30% RST...........................................1%................1% Suntour......................................2%................3% White Brothers..........................1%................1% X-Fusion....................................1%................1% Other.........................................3%................3% None....................................... 30%..............30% What brand(s) of seats have you purchased for your bike? Azonic.......................................1%................1% Bontrager..................................9%................9% Cobb.........................................0%................1% Ergon.........................................1%................1% FSA............................................1%................1% Fizik...........................................5%..............10% Koobi.........................................1%................1% Kore...........................................1%................1% San Marco.................................1%................2% SDG...........................................3%................3% Selle Italia..................................8%..............12% Specialized............................. 17%..............18% Ritchey......................................2%................1% Tioga.........................................0%................1% Titec...........................................1%................1% WTB....................................... 39%..............38% Velo............................................1%................2% Other...................................... 10%................6% None....................................... 19%..............23% What brand(s) of seatpost have you purchased for your bike? Answer......................................1%................0% Bontrager..................................1%................1% Crank Brothers..........................3%................5% Easton.......................................9%..............11% Fox............................................0%................1% FSA............................................2%................4% Gravity Dropper.........................3%................3% Kore...........................................1%................1% KS..............................................3%................5% Race Face.................................4%................7% Ritchey......................................1%................1% RockShox..................................3%................6% Shimano....................................2%................2% Specialized................................3%................3% Syncros.....................................1%................2% Thomson................................ 20%..............22% Titec...........................................0%................1% Thud Buster..............................1%................1% Truvativ......................................2%................4% U.S.E.........................................1%................0% WTB..........................................2%................2% X-Fusion....................................1%................1% Other...................................... 14%..............10% None....................................... 39%..............42%

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MOUNTAIN BIKE ACTION SURVEY

What brand(s) of chains have your purchased for your bike? KMC....................................... 20%..............22% Rohloff.......................................1%................1% Shimano................................. 48%..............50% SRAM..................................... 41%..............49% Wippermann..............................1%................2% On average, how much do you spend on bicycle parts a year? less than $199........................ 18%..............15% $200-$349.............................. 30%..............24% $350-$499.............................. 17%..............16% $500-$649.............................. 14%..............15% $650-$999.............................. 11%..............13% $1,000-$1499............................5%................9% $1,500+.....................................5%................8% BIKE APPAREL On average, how much do you spend on bicycle accessories a year? Less than $199....................... 48%..............40% $200-$349.............................. 35%..............35% $350-$499.................................9%..............12% $500-$649.................................5%................7% $650-$999.................................1%................4% $1,000-$1,499...........................1%................1% $1,500+.....................................1%................1% What is your main source of information for purchasing bicycling apparel? Bike shops............................. 26%..............23% Catalogs....................................6%................4% Friends......................................6%................4% Internet................................... 30%..............48% Mail order ads...........................2%................1% MBA....................................... 24%..............16% Other mags...............................1%................1% Other.........................................5%................3% Where do you buy the majority of your bicycling apparel? Bike shops............................. 43%..............42% Mail order catalog.....................7%................2% Internet................................... 36%..............48% Sporting goods...................... 10%................6% Other.........................................4%................2% What brand(s) of helmet do you own? Azonic.......................................1%................1% Bell......................................... 32%..............31% Fox......................................... 13%..............18% Giro......................................... 39%..............43% Kali.............................................2%................2% Lazer..........................................2%................3% Louis Garneau...........................2%................3% Oâ&#x20AC;&#x2122;Neal.......................................1%................1% POC...........................................3%................3% SixSixOne..................................4%................5% Specialized............................. 17%..............18% Trek............................................3%................4% Troy Lee.....................................2%................2% Uvex..........................................2%................3% Other.........................................9%................7% None..........................................2%................2%

What brand(s) of cycling gloves do you own? Answer......................................2%................3% AXO...........................................2%................2% Azonic.......................................3%................2% Cannondale . ............................3%................2% Dakine.......................................4%................7% Fox......................................... 32%..............46% Giro......................................... 13%..............16% Gore..........................................1%................2% Lizard Skins...............................2%................1% Louis Garneau...........................4%................4% Mechanix Wear.........................1%................1% Nashbar.....................................1%................1% Oakley.......................................2%................2% One Industries...........................0%................1% Pearl Izumi.............................. 19%..............21% Performance.............................4%................3% Royal.........................................1%................2% SixSixOne..................................7%..............10% Specialized............................. 20%..............21% Trek............................................3%................4% Troy Lee.....................................4%................6% Other...................................... 20%..............16% None..........................................6%................0% What brand(s) of cycling shoes do you own? Adidas.......................................2%................3% AXO...........................................0%................1% Answer......................................1%................1% Bontrager..................................2%................4% Cannondale...............................3%................1% Louis Garneau...........................1%................3% Diadora......................................3%................3% Five Ten.....................................8%..............11% Gaerne......................................0%................1% Giro............................................4%................5% Lake...........................................1%................1% Mavic.........................................3%................4% Nike...........................................2%................3% Northwave.................................2%................4% Pearl Izumi.................................3%................5% Shimano................................. 28%..............33% Sidi......................................... 12%..............15% SixSixOne..................................2%................2% Specialized............................. 21%..............25% Vans...........................................1%................1% Other...................................... 24%..............19% None....................................... 15%..............14% What type do you wear? Baggy..................................... 68%..............80% Lycra bib................................ 13%..............19% Lycra shorts........................... 24%..............27% Other.........................................6%................2%

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What brand(s) of cycling shorts do you own? AXO ..........................................0%................1% Azonic.......................................2%................3% Bellweather...............................4%................3% Bontrger....................................1%................1% Canari........................................1%................1% Cannondale...............................6%................6% Club Ride..................................1%................1% Dakine.......................................1%................1% Endura.......................................2%................3% Fox......................................... 25%..............37% Hoss..........................................1%................1% Jett............................................1%................1% Kona..........................................0%................1% Louis Garneau...........................7%................9% Gore..........................................1%................2% Nema.........................................2%................3% Novara.......................................1%................1% Oakley.......................................4%................7% Pearl Izumi.............................. 24%..............32% Performance.............................6%................9% Primal Wear...............................3%................3% Royal.........................................1%................4% SixSixOne..................................2%................2% Specialized................................8%................9% Sugoi.........................................2%................3% Troy Lee.....................................3%................6% Zoic...........................................1%................4% Other...................................... 39%..............29% None....................................... 11%..............15% What brand(s) of cycling jerseys do you own? AXO...........................................0%................1% Azonic.......................................2%................3% Bellweather...............................4%................2% Cannondale...............................7%................6% Castelli.......................................1%................1% Club Ride..................................2%................3% Dainese.....................................0%................1% Dakine.......................................1%................1% Fox......................................... 29%..............36% Louis Garneau...........................7%................9% Gore..........................................2%................3% Oakley.......................................3%................7% One Industries...........................1%................1% Pearl Izumi.............................. 21%..............24% Performance.............................7%................8% Primal Wear............................ 10%..............14% Royal.........................................2%................4% SixSixOne..................................2%................3% Specialized................................2%................2% Sombrio.....................................0%................1% Sugoi.........................................1%................1% Swobo.......................................0%................1% Troy Lee.....................................5%................8% Voler..........................................2%................2% Other...................................... 36%..............24% None....................................... 22%..............29% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? less than $250........................ 59%..............52% $250-$399.............................. 24%..............29% $400-$599.............................. 11%..............12% $600-$1000...............................4%................5% $1000+......................................2%................2% Main source of information for purchasing bicycling accessories? MBA....................................... 41%..............39% Ads in MBA............................ 14%..............12% Catalogs....................................4%................5% Other Mags...............................3%................2% Bike Shop............................... 20%..............20% Friends......................................6%..............10% Internet chat..............................7%..............12% Other ........................................5%................0% Where do you buy the majority of your bicycling accessories? Bike shop............................... 53%..............48% Mail order catalog.....................5%................3% Sporting good...........................5%................2% Internet................................... 36%..............47% Other.........................................1%................1% If you own a cycle computer which brand (s) do you own? Bontrager..................................1%................1% Cat Eye................................... 41%..............37% Cycle-ops..................................1%................1% Garmin.................................... 21%..............36% iPhone App...............................1%................1% Niterider.....................................0%................1% Polar..........................................3%................3% Schwinn....................................2%................1% Shimano....................................2%................2% Sigma........................................6%................8% Specialized................................4%................6% Trek............................................4%................3% Vetta..........................................1%................2% Other...................................... 16%..............11% If you own bicycle lights which brand do you own? Cat Eye................................... 18%..............20% Cygolite.....................................6%................9% Jet.............................................1%................1% Knog..........................................3%................2% Lezyne.......................................3%................4% Light & Motion...........................8%................8% Lupine.......................................0%................1% Magic Shine..............................5%..............14% Nightsun....................................1%................1% Niterider.................................. 21%..............33% Planet Bike................................1%................1% Serfas........................................1%................1% Specialized................................2%................2% Turbo Cat..................................1%................1% Vetta..........................................1%................1% VistaLite.....................................1%................1% Trek............................................2%................2% Other...................................... 28%..............14%

Web

ABOUT YOU How often do you buy MBA per year? 1-4 issues..................................5%..............16% 5-8 issues..................................6%..............10% 9-12 issues................................8%................9% Subscription........................... 81%..............51% How long have you been reading MBA? Less than 1 year..................... 13%..............18% 1-2- years............................... 16%..............20% 2-3 years................................ 17%..............14% 3-4 years...................................8%................8% 4+ years................................. 46%..............40% How many people besides yourself look through your copy of Mountain Bike Action? None....................................... 31%..............40% 1............................................. 24%..............27% 2............................................. 21%..............19% 3............................................. 13%................7% 4................................................4%................3% 5................................................1%................1% 6+..............................................6%................3% How often do you look at cycling-related websites? 3x per day.................................9%..............17% 2x per day.................................7%................8% Everyday................................ 21%..............32% 2x per week............................ 14%..............15% Weekly.................................... 26%..............19% Monthly.................................. 23%................9% Have you ever purchased cycling parts on the Internet? Yes . ....................................... 77%..............87% No........................................... 23%..............13% What is your gender? Male........................................ 97%..............96% Female.......................................3%................4% What is your age? 12 or younger............................1%................0% 13-15.........................................5%................2% 16-19.........................................3%................3% 20-24.........................................2%................3% 25-29.........................................4%................8% 30-34.........................................8%..............14% 35-39...................................... 10%..............19% 40-44...................................... 15%..............21% 45-49...................................... 15%..............14% 50-54...................................... 17%................8% 55+......................................... 20%................8% Are you married? Yes . ....................................... 65%..............68% No........................................... 35%..............32% What is you total yearly household income? $150k+................................... 18%..............17% $120k-$149k.......................... 10%..............14% $90k-$119k............................ 17%..............19% $70k-$89k.............................. 14%..............14% $50k-$69k.............................. 15%..............16% $30k-$49k.............................. 13%..............11% Under $30k............................ 13%................9% If you own a smartphone what brand do you own? Android................................... 22%..............30% Blackberry.................................3%................4% iPhone.................................... 37%..............47% Windows...................................1%................2% Other.........................................2%................2% None....................................... 34%..............15% If no, do you plan on purchasing a smartphone? Yes.......................................... 21%..............30% No........................................... 79%..............70% If you own a tablet/e-reader device which brand do you own? Android-based..........................6%..............10% iPad........................................ 31%..............45% Kindle..................................... 10%................8% Nook..........................................2%................2% Other.........................................2%................2% None....................................... 49%..............33% If no, do you plan on purchasing a tablet/e-reader device? Yes.......................................... 13%..............25% No........................................... 87%..............75% Do you read magazines on your smartphone/tablet? Yes.......................................... 17%..............45% No........................................... 83%..............55% Are you interested in receiving MBA magazine on your phone/tablet? Yes.......................................... 21%..............49% No........................................... 79%..............51% If you are over 18, what is your level of education? High school grad.................... 30%..............22% Attending college......................9%..............13% College grad........................... 49%..............65% Other...................................... 12%..................... What type of bike do you own? All mountain........................... 36%..............40% Cross-cntry race.................... 35%..............42% Downhill.....................................6%................5% Trailbike.................................. 52%..............46% Dirt jump/skatepark..................4%................3% Dual slalom/mtn. cross.............1%................1%

Web

What type of riding do you participate in? Street riding/skate.....................6%................8% Gravity/downhill..................... 13%..............16% Dirt jump....................................4%................5% Cross-country/trail................. 94%..............98% Other.........................................8%................5% Do you race? If so, which events? 6 hr......................................... 13%..............20% 12 hr..........................................7%..............10% 24 hr..........................................8%..............11% Cross country......................... 56%..............75% Downhill.....................................3%................6% Enduro.......................................6%..............16% Marathon...................................3%..............11% Dual slalom/mnt cross..............0%................1% Super D.....................................4%................8% What class do you compete in? Beginner................................. 37%..............41% Cat 2/sport............................. 39%..............36% Cat 1/expert..............................8%................7% Collegiate..................................1%................2% High school league...................5%................2% Jr...............................................2%................2% Masters.....................................7%..............10% Pro.............................................1%................1% How often do you race a year? 1-5 times................................ 78%..............76% 6-14 times.............................. 17%..............19% 15-24 times...............................3%................3% 25+............................................2%................2% Are you a member of the following organizations? IMBA...................................... 22%..............21% USA Cycling..............................8%................8% Other...................................... 11%................7% None....................................... 58%..............74% How many hours do you spend riding your bike each week? Less than 3................................7%................9% 3-6.......................................... 44%..............40% 7-9.......................................... 25%..............27% 10-13...................................... 13%..............17% 14-17.........................................5%................5% 18-20.........................................2%................2% 21+............................................4%................2% How many other members of your family also ride mountain bikes? None....................................... 38%..............38% 1............................................. 34%..............36% 2............................................. 15%..............15% 3................................................8%................7% 4+..............................................5%................5% Have you ever taken a mountain bike vacation? Yes . ....................................... 42%..............42% No........................................... 35%..............35% Plan to.................................... 23%..............23% How much of the maintenance/repairs/ upgrades on your bicycle are done by you? 100%...................................... 20%..............20% 75-99%.................................. 29%..............30% 50-74%.................................. 19%..............20% 25-49%.................................. 15%..............15% Less than 25%....................... 17%..............15% Do you own a pickup? Yes . ....................................... 46%..............36% No........................................... 54%..............64% What brand of pickup do you own? Chevrolet................................ 18%..............20% Dodge..................................... 13%..............13% Ford........................................ 31%..............25% GMC..........................................5%................6% Honda........................................1%................2% Nissan.......................................8%................9% Toyota..................................... 21%..............27% Other.........................................3%................3% What other vehicles do you own? BMX bike...................................9%................2% Car.......................................... 56%..............53% Motorhome/RV..........................5%................2% Off-road motorcycle............... 12%................5% Skateboard............................. 12%................3% SUV........................................ 31%..............35% What other sports/activities do you participate in? BMX...........................................7%................4% Boating................................... 18%..............17% Camping................................. 52%..............56% Fishing.................................... 33%..............32% Motorcycle riding................... 21%..............18% Road cycling.......................... 32%..............37% Rock climbing...........................9%..............11% Running.................................. 21%..............35% Skiing..................................... 24%..............26% Snowboarding........................ 14%..............20% Weight lifting........................... 28%..............27% Truck off-roading.......................9%................9% What brand of casual shoes do you wear? Adidas.................................... 14%..............24% Airwalk.......................................1%................2% Converse...................................4%................8% DC.............................................2%................6% Etnies........................................2%................2% New Balance.......................... 17%..............10% Nike........................................ 31%..............44% Puma.........................................4%................9% Skechers...................................5%..............10% Vans........................................ 12%..............20% Other...................................... 41%..............38% None..........................................4%................6%

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GENERAL ADVERTISING RATES Black & White

DISCOUNTS

12X

1 Page................ $4,120.............. $3,955..............$3,790.................$3,560 2/3........................ 3,420................ 3,280................3,145...................2,955 1/2........................ 2,800................ 2,690................2,575...................2,425 1/3........................ 2,095................ 2,015................1,930...................1,820 1/4........................ 1,605................ 1,540................1,475...................1,385 1/6........................ 1,195................ 1,145................1,095...................1,030

Black & One Color

1 Page................ $5,101.............. $4,795..............$4,580.................$4,300 2/3........................ 4,110................ 3,935................3,755...................3,520 1/2........................ 3,360................ 3,215................3,070...................2,885 1/3........................ 2,555................ 2,445................2,335...................2,195

Four-Color

1 Page................ $6,110.............. $5,845..............$5,585.................$5,245 2/3........................ 5,010................ 4,795................4,580...................4,300 1/2........................ 3,970................ 3,800................3,635...................3,410 1/3........................ 3,115................ 2,980................2,845...................2,675

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

12X

B&W Color

B&W

Color

1/6 page 3-inch 2-inch 1-inch

$820 $565 $445 $260

$785 $530 $420 $245

$745 $500 $395 $230

$705 $445 $355 $205

855 570 455 305

970 690 545 360

935 655 520 345

895 625 495 330

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

New advertisers are required to pay the first three months in advance to establish credit.

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

Issuance & Closing Dates COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2014................... 10-7-2013............10-14-2013............ 12-5-2013 February 2014................. 11-5-2013............11-12-2013.............. 1-9-2014 March 2014..................... 12-5-2013............12-12-2013.............. 2-6-2014 Buyer’s Guide 2014....... 12-16-2013............12-26-2013............ 2-20-2014 April 2014.......................... 1-9-2014..............1-16-2014.............. 3-6-2014 May 2014......................... 2-10-2014..............2-18-2014............ 4-10-2014 June 2014.......................... 3-7-2014..............3-14-2014.............. 5-8-2014 July 2014........................... 4-8-2014..............4-15-2014.............. 6-5-2014 August 2014...................... 5-6-2014..............5-13-2014.............. 7-3-2014 September 2014................ 6-5-2014..............6-12-2014.............. 8-7-2014 October 2014.................... 7-7-2014..............7-14-2014.............. 9-4-2014 November 2014................. 8-4-2014..............8-11-2014............ 10-2-2014 December 2014................. 9-8-2014..............9-15-2014............ 11-6-2014 January 2015................... 10-6-2014............10-13-2014............ 12-4-2014 February 2015................. 11-4-2014............11-11-2014.............. 1-8-2015 March 2015..................... 12-4-2014............12-11-2014.............. 2-5-2015 Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

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“

RBA is one of the publications in our industry that I always look forward to reading. I have a long history (nearly 3 decades) working with Zap, and Neil truly understands racing like few other editors. Together they provide a unique perspective & insight to our industry & the sport of cycling.

”

Wayne Stetina Road Product Specialist, Shimano

AT A GLANCE 276,850

PRINT RUN

92,000

PAID SUBSCRIPTIONS

15,100

PAID NEWSSSTAND SALES

39,000

TOTAL PAID SALE

54,100

PROMOTIONAL DISTRIBUTION

55,100

READERS PER COPY

3.5

ROADBIKEACTION.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS

84,000 148,668 440,000

2013 VIDEO DOWNLOADS

314,911

97%

COLLEGE GRADUATE

71%

PLAN TO BUY A NEW BIKE IN 2014

- Neil Shirley Assistant Editor

neil@roadbikeaction.com

MALE

ANNUAL INCOME

Zap@hi-torque.com

1000

TOTAL DISTRIBUTION

AVERAGE AGE

- Zapata Espinoza Editor

$102,000 36%

AUGUST 2013 ISSUE & GOOGLE ANALYTICS

- Michael White Assistant Editor

michael@roadbikeaction.com

Photo by Kristy Marrow

TOTAL MONTHLY REACH

12 hi-torque.com

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THE WHO RBA’s editorial team is made up of a trio of editors with over 50 years of experience and participation in the sport between them. They pride themselves on being punctual, professional and capable of hanging in on the group ride. If there is one thing that Road Bike Action brings to the game, it’s our enthusiasm for all we do. We love bike people, we love bikes, and we especially love riding them. 1. Zapata Espinoza has been a cycling editor long before it became fashionable. Over the years, Zap has made it his mission to enthusiastically chase down and celebrate both new technology and the people responsible for it. 2. Neil Shirley has been racing bicycles for 20 years now—and no, he has shown little sign of slowing down. As the two-time winner of the massive Levi’s GranFondo, plus numerous other events in the last year (including top American honors at this year’s L’Etape du Tour), Neil has more firsthand knowledge of how bikes perform than many product managers. 3. Michael White represents the best that today’s youth movement has to offer. Not only has he proven himself on a bike (with 2013 bringing a second consecutive Sea Otter circuit race victory), but with an English degree tucked under his arm, he also knows his way around a dictionary and thesaurus. 4. Road Bike Action is made all the better with the contributions of a variety of cycling enthusiasts who bring additional depth and perspective to each issue. In addition to the imaginative and provocative rants of TV commentator Bob “Bobke” Roll and the monthly column of his former fellow 7-Eleven

teammate and now worldrenowned trainer Chris Carmichael, the pages of Road Bike Action also include in-depth coverage of the European peloton by our man in Italy Tim Maloney, the health desk is manned by Dr. Johnathan Edwards, and RaeLynn Milley covers women’s cycling. THE WHAT ac·tion (n). 1. The state or process of acting or doing: From the races to the bike shows and all the press launches in between, Road Bike Action editors eagerly stand front and center wherever the news is breaking to keep readers informed with an immediate keystroke through Facebook/Twitter/Instagram posts. 2. Organized activity to accomplish an objective: Meeting deadlines to ensure that RBA readers receive what they demand—timely and quality information regarding all facets of the sport of road cycling. 3. The causation of change by the exertion of power or a natural process: Early adopters and supporters of new technology (e.g., aero road, gravel bikes, disc brakes, road suspension). 4. Habitual or vigorous activity; energy: Lunch rides with the WorldTour stars (e.g., Peter Sagan, Frankie Rabon, Timmy Dugan) and prominent industry players. Outside the office, a string of Gran Fondo and race wins, as well as a plethora of Strava records. 5. Behavior or conduct. (Often used in the plural): Yeah, we really like to ride bikes. And, more important, we really like to share what we learn with the dedicated readers and consumers who rely on RBA for the straight scoop on the latest breakthroughs in road bike technology.

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Web

Bicycle Purchasing Do you own a road bike? Yes........................................ 100%..............99% No..............................................0%................1% How many road bikes do you own? 1............................................. 35%..............33% 2............................................. 28%..............38% 3............................................. 16%..............16% 4............................................. 15%................7% 5+..............................................6%................6% Do you own a time trial/triathlon bike?...... Yes.......................................... 12%..............10% No........................................... 88%..............90% Do you own a cyclocross bike? Yes.......................................... 17%..............14% No........................................... 83%..............86% Do you own a tandem? Yes.......................................... 11%................4% No........................................... 89%..............96% Do you own a mountain bike?. Yes.......................................... 69%..............61% No........................................... 31%..............39% Do you plan on buying a mountain bike? Yes.......................................... 23%..............23% No........................................... 77%..............77% Was your newest bike a complete bike or frame? Complete................................ 80%..............72% Frame..................................... 20%..............28% What frame material is your newest bike made of? Aluminum............................... 20%..............23% Carbon fiber........................... 58%..............67% Steel....................................... 15%................5% Titanium....................................6%................4% Other.........................................1%................1% What brand is your newest road bike? BH.............................................2%................2% Bianchi......................................1%................1% BMC..........................................1%................2% Calfee........................................1%................1% Cannondale...............................8%..............16% Cervelo......................................3%................4% Colnago.....................................2%................4% De Rosa.....................................1%................1% Felt ...........................................3%................3% Fezzari.......................................1%................1% Focus........................................1%................1% Franco.......................................2%................1% Fuji.............................................2%................2% Giant..........................................3%................7% GT..............................................1%................1% Guru..........................................1%................1% Jamis.........................................2%................2% KHS...........................................1%................1% Kona..........................................1%................1% LaPierre.....................................1%................1% Litespeed..................................1%................0% Look..........................................1%................3% Lynskey.....................................1%................1% Marin.........................................1%................1% Masi...........................................1%................1% Merckx......................................1%................1% Moots........................................2%................0% Motobecane..............................1%................1% Orbea .......................................1%................1% Pinarello.....................................2%................2% Raleigh......................................1%................1% Redline......................................1%................1% Ridley........................................1%................1% Ritte...........................................1%................0% Schwinn....................................1%................1% Scott..........................................2%................3% Serotta.......................................2%................1% Seven Cycles............................1%................1% Specialized............................. 18%..............19% Time .........................................1%................1% Tommasini.................................1%................1% Trek......................................... 22%..............15% Willier.........................................2%................1% Other...................................... 14%................9% How much did your road bike cost? $7000+................................... 12%..............13% $5000-$6999.......................... 16%..............14% $4000-$4999.......................... 14%..............10% $3000-$3999.......................... 19%..............16% $2500-$2999.............................6%..............10% $2000-$2499.......................... 14%..............11% $1500-$1999.............................4%..............12% $1000-$1499.............................6%................7% $700-$999.................................5%................3% $699 or less...............................4%................4% Where did you buy your newest road bike? Bike shop............................... 82%..............75% Internet......................................8%..............11% Used..........................................2%................8% Other.........................................8%................6% When did you purchase your bike? Jan-Mar.................................. 34%..............29% Apr-Jun................................... 27%..............28% July-Sept................................ 21%..............20% Oct-Dec.................................. 18%..............23%

2014_media_guide_cycle.indd 15

Web

What is your main source of information for purchasing bicycles? Ads in RBA............................. 25%..............11% Editorial in RBA...................... 31%..............36% Friends recommend............... 16%..............17% Price....................................... 14%..............11% Pro-rider endorse......................2%................2% Roadbikeaction.com.............. 12%..............23% What is your source for information on new road bikes? RBA........................................ 36%..............36% Internet................................... 22%..............39% Roadbikeaction.com.................4%................6% Other mags............................ 16%................6% Bike shop............................... 15%..............11% Friends......................................7%................2%

Web

PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts? Bike shop............................... 23%..............24% Internet................................... 26%..............52% Editorial in RBA...................... 15%..............10% Ads in RBA............................. 12%................3% Roadbikeaction.com.................4%................5% Other mags...............................9%................2% Catalogs....................................5%................2% Friends recommend..................6%................2% Do you search the Internet (Google) for products featured in RBA? Yes................................................................90% No . ..............................................................10%

Do you plan to buy a road bike in the next 12 months? Yes.......................................... 27%..............38% No........................................... 73%..............62%

Where do you buy the majority of your bicycle parts? Bike shop............................... 61%..............57% Online..................................... 36%..............41% Other.........................................3%................2%

Do you plan on buying a complete bike or frame only? Complete................................ 72%..............70% Frame only............................. 28%..............30%

What style tires do you use? Clincher.................................. 81%..............79% Tubular.................................... 15%..............16% Tubeless....................................4%................5%

What type will it be? Road....................................... 92%..............78% Commuter.................................3%................4% Cyclocross................................4%................6% Time Trial...................................4%................4% Touring.......................................1%................1% Track..........................................1%................1% Triathlon.....................................1%................1% Undecided.................................4%................5%

How many tires do you purchase a year 1................................................2%................6% 2............................................. 36%..............39% 3................................................7%................4% 4............................................. 36%..............31% 5................................................3%................2% 6............................................. 10%..............10% 7+..............................................6%................8%

What frame material will your next bike be made of? Aluminum............................... 19%..............13% Carbon Fiber.......................... 73%..............73% Steel..........................................4%................8% Titanium....................................4%................6% What brand of road bike do you plan to buy next? BH.............................................2%................2% Bianchi......................................2%................2% BMC..........................................3%................3% Calfee........................................2%................3% Cannondale............................ 17%..............13% Cervelo......................................8%................8% Colnago.....................................7%................3% De Rosa.....................................2%................2% Felt ...........................................2%................2% Fezzari.......................................1%................1% Focus........................................1%................1% Franco.......................................3%................2% Fuji.............................................3%................2% Giant..........................................7%................8% Guru..........................................3%................3% Independent Fab.......................3%................1% Jamis.........................................3%................1% Kestrel.......................................1%................1% KHS...........................................1%................1% Kona..........................................1%................1% LaPierre.....................................1%................1% Litespeed..................................1%................1% Look..........................................1%................1% Lynskey.....................................1%................1% Marin.........................................1%................1% Masi...........................................1%................1% Merckx......................................1%................1% Merlin........................................3%................1% Moots........................................2%................2% Motobecane..............................1%................1% Orbea .......................................1%................1% Pinarello.....................................3%................6% Raleigh......................................1%................1% Redline......................................1%................1% Ridley........................................1%................1% Sarto..........................................1%................1% Scott..........................................1%................1% Serotta.......................................1%................1% Seven Cycles............................3%................1% Specialized............................. 13%..............16% Time .........................................1%................1% Torelli.........................................3%................3% Trek......................................... 17%..............15% Van Dessel................................1%................1% Volagi.........................................3%................3% Wilier..........................................2%................2% Other/Undecided......................3%..............10% Where do you plan on buying your next road bike? Bike shop............................... 83%..............80% Internet................................... 17%..............20% How much do you plan to spend? $7000+................................... 19%..............14% $5000-$6999.......................... 14%..............21% $4000-$4999.......................... 21%..............13% $3000-$3999.......................... 11%..............11% $2500-$2999.......................... 15%..............11% $2000-$2499.......................... 19%................9% $1500-$1999.............................4%................8% $1000-$1499.............................4%................7% $700-$999.................................3%................3% $699 or less...............................4%................3%

Have you purchased new tires? If yes, what brand? Bontrager............................... 10%................7% Continental............................. 48%..............45% CST...........................................2%................2% Hutchinson................................9%................5% IRC............................................1%................0% Kenda........................................7%................1% Mavic.........................................2%................1% Maxxis.......................................5%................2% Michelin.................................. 15%..............12% Panaracer..................................2%................0% Schwalbe..................................9%................5% Serfas........................................1%................1% Specialized................................9%................5% Tufo............................................1%................1% Vittoria.................................... 17%................9% Vredestein.................................2%................1% None..........................................2%................2% Other.........................................3%................3% Have you purchased new handlebars? If yes, what brand? 3T........................................... 14%................7% Bontrager..................................4%................3% Cinelli.........................................3%................2% Deda Elemente..........................3%................3% Easton.......................................3%................8% Enve .........................................1%................1% FSA............................................8%..............12% HED...........................................1%................1% ITM............................................1%................1% Pro.............................................1%................2% Profile........................................1%................2% Ritchey......................................6%................7% Salsa..........................................1%................1% Specialized................................5%................1% Syntace.....................................1%................1% Zipp...........................................4%................6% None....................................... 39%..............45% Other...................................... 12%................3% Have you purchased a new stem? If yes, what brand? 3T........................................... 11%................8% Bontrager............................... 10%................4% Deda Elemente..........................1%................4% Easton.......................................1%................6% Enve .........................................1%................1% FSA............................................8%................9% HED...........................................2%................2% ITM............................................1%................1% Kore...........................................1%................1% Moots........................................1%................1% Pro.............................................2%................2% Profile........................................1%................1% Ritchey................................... 11%..............12% Salsa..........................................1%................1% Specialized................................2%................2% Thomson...................................1%................3% Zipp...........................................4%................3% None....................................... 40%..............49% Other...................................... 11%................7% Have you purchased new cranks? If yes, what brand? Campagnolo.............................7%................6% Cannondale...............................2%................2% FSA............................................7%................7% Rotor.........................................1%................2% Shimano................................. 22%..............19% SRAM..................................... 11%..............13% Specialized................................2%................2% Truvativ......................................1%................0% None....................................... 40%..............49% Other.........................................7%................2%

Web

ROAD BIKE ACTION SURVEY

Have you purchased new wheels? If yes, what brand? 3T..............................................1%................1% American Classic......................3%................1% Bontrager..................................2%................5% Campagnolo.............................1%................4% DT Swiss...................................3%................1% Easton.......................................4%................4% Enve..........................................1%................1% FSA............................................1%................1% Fulcrum.....................................2%................2% HED...........................................4%................3% IRT.............................................1%................1% Lightweight................................1%................0% Mad Fiber..................................1%................1% Mavic...................................... 21%..............17% Mercury.....................................1%................1% Neuvation..................................1%................1% Profile........................................1%................1% Reynolds...................................5%................4% Ritchey......................................1%................1% Rolf............................................2%................2% Roval.........................................1%................1% Shimano....................................9%................9% SRAM........................................2%................1% Spinergy....................................1%................1% Stans.........................................1%................1% Techlite......................................1%................1% Vision.........................................1%................1% Vuelta........................................1%................1% Williams.....................................1%................1% Zipp...........................................6%..............10% None....................................... 20%..............31% Other...................................... 13%..............21% How many pairs of wheels do you own? 1............................................. 13%..............27% 2............................................. 40%..............31% 3............................................. 20%..............19% 4............................................. 11%................8% 5+........................................... 16%..............15%

Have you purchased new pedals? If yes, what brand? Campagnolo.............................1%................1% Crank Brothers..........................6%................3% Expedo......................................2%................2% Exustar......................................1%................1% Look....................................... 21%..............23% Mavic.........................................3%................0% Ritchey......................................2%................0% Shimano................................. 35%..............30% Speedplay.............................. 11%..............24% Time .........................................3%................6% Wellgo........................................2%................1% Other.........................................7%................1% None..........................................9%..............10% Have you purchased a new seat? If yes, what brand? Bontrager..................................8%................6% Brooks.......................................3%................1% Cobb.........................................2%................2% Fizik........................................ 20%..............26% ISM............................................2%................2% Koobi.........................................1%................1% Prologo......................................1%................3% Ritchey......................................1%................1% SDG...........................................1%................0% Selle Italia............................... 18%..............18% Selle Royal................................1%................1% Selle San Marco........................3%................3% Specialized............................. 19%..............21% Terry...........................................3%................1% Tioga.........................................1%................1% Velo............................................1%................1% None....................................... 17%..............21% Other.........................................7%................6%

Have you purchased a seatpost? If yes, what brand? 3T..............................................4%................4% Bontrager..................................5%................2% Control Tech..............................1%................1% Easton.......................................3%................4% Fizik...........................................3%................1% FSA............................................5%................7% PRO...........................................2%................2% Race Face.................................3%................3% Ritchey......................................8%................6% Stelle Italia.................................1%................1% Specialized................................9%................5% Thomson...................................5%................6% USE...........................................1%................0% None....................................... 46%..............64% Other.........................................9%................6% Have you purchased a new chain? Campagnolo.............................7%................6% KMC....................................... 10%..............13% Rohloff.......................................3%................3% Shimano................................. 39%..............36% SRAM..................................... 29%..............21% Wippermann ............................1%................2% None....................................... 10%..............23% Other.........................................1%................1% Do you plan to purchase a heart rate monitor? Yes . ....................................... 26%..............33% No........................................... 74%..............67% If yes, what brand? Cateye.......................................8%................9% Garmin.................................... 61%..............70% Polar....................................... 23%..............11% Sigma........................................8%................5% Specialized................................1%................1% Timex.........................................4%................3% Trek............................................4%................2% VDO...........................................1%................1%

8/14/13 3:15:00 PM

ROAD BIKE ACTION SURVEY

Web

Do you plan to purchase a power meter? Yes.............................................9%..............22% No........................................... 91%..............78% If yes, what brand? Garmin.................................... 44%..............21% I-Bike.........................................4%................4% Quarq..................................... 14%..............15% Polar..........................................1%................1% Powertap................................ 14%..............25% Power2Max...............................5%................5% Sigma........................................2%................2% SRAM........................................6%................6% SRM....................................... 14%..............21% Stages.................................... 15%..............25% Other...................................... 14%................5%

Web

If yes, what brand? Blackburn..................................3%................2% Bontrager.......................................................4% Cat Eye................................... 34%..............25% Garmin.................................... 36%..............55% Polar..........................................5%................4% Sigma..................................... 11%................6% Shimano....................................1%................1% Specialized................................3%................2% Wahoo.......................................2%................1% Other.........................................7%................5%

Do you plan to purchase an indoor trainer? Yes . ....................................... 15%..............20% No........................................... 85%..............80% 21. Price range?................................................. $300+..................................... 40%..............54% $150-$299.............................. 53%..............33% Under $150...............................7%..............13%

Brand of shoes owned? Bont...........................................1%................2% Bontrager..................................4%................7% Cannondale...............................1%................0% Diadora......................................4%................2% DMT...........................................3%................1% Exustar......................................1%................1% Fizik...........................................1%................2% Gaerne......................................2%................1% Giro............................................8%................4% Lake...........................................1%................2% Louis Garneau...........................4%................5% Mavic.........................................2%................2% Northwave.................................4%................2% Pearl Izumi.................................5%................4% Performance.............................1%................2% Shimano................................. 24%..............17% Sidi......................................... 24%..............25% Specialized............................. 35%..............21% Other.........................................5%................7%

Do you use nutritional supplements? Yes . ....................................... 82%..............78% No........................................... 18%..............22%

Do you wear cycling shorts or bibs? Shorts..................................... 44%..............29% Bibs........................................ 56%..............71%

If so what brand? Champion Nutrition...................1%................1% Clif Bar.................................... 43%..............25% Cytosport............................... 10%................7% Extreme Endurance..................1%................1% First Endurance.........................8%................7% Fluid...........................................1%................1% FRS...........................................4%................2% GU.......................................... 18%..............16% Hammer................................. 26%..............18% Honey Stinger........................ 16%..............10% MRI............................................2%................1% Osmo.........................................2%................2% Powerbar................................ 18%..............12% Zipvit..........................................1%................1% Other...................................... 24%..............14%

What brand? Assos.........................................6%................6% Bontrager..................................4%................3% Bellwether.................................3%................2% Cannondale...............................2%................2% Capo ........................................6%................3% Castelli.................................... 13%..............15% DeMarchi...................................3%................1% Descente...................................4%................1% Fav pro team.............................5%................3% Gita............................................1%................1% Gore..........................................3%................1% Hincapie....................................6%................3% Louis Garneau........................ 18%..............13% Nalini.........................................4%................1% Pearl Izumi.............................. 42%..............24% Performance.............................5%................6% Per team affiliation....................7%................3% Primal Wear...............................6%................3% Santini.......................................4%................1% Specialized................................9%................3% Sugoi.........................................4%................7% Voler....................................... 10%................3% Other...................................... 17%..............17%

Do you download and save your workouts to a computer? Yes . ....................................... 39%..............65% No........................................... 61%..............35%

Do you plan to purchase nutritional supplements? Yes.......................................... 77%..............71% No........................................... 23%..............29% On average, how much do you spend on bicycle parts a year $2500+......................................6%................9% $2000-$2499.............................5%................6% $1500-$1999.............................7%................8% $1000-$1499.......................... 13%..............20% $500-$999.............................. 36%..............31% Less than $500....................... 33%..............26% BIKE APPAREL

On average, how much do you spend on bicycling apparel a year? $1000+......................................5%................5% $750-$999.................................6%................7% $500-$749.............................. 19%..............29% Under $500............................ 70%..............59%

What is your main source of information for purchasing bicycling apparel? Bike Shops............................. 20%..............18% Catalogs................................. 16%................9% Friends......................................9%................3% Internet................................... 26%..............52% Editorial in RBA.........................8%................5% Ads in RBA............................. 11%................4% Other mags...............................5%................1% Roadbikeaction.com.................1%................2% Other.........................................4%................6% Where do you buy the majority of your bicycling apparel? Bike shop............................... 41%..............39% Mail order internet.................. 44%..............60% Mail order mag..........................6%................1% Other.........................................9%................8% Brand of helmet owned? BBB..................................................................... Bell......................................... 21%..............18% Bontrager..................................5%................4% Cannondale...............................2%................1% Catlike.......................................2%................1% Giro......................................... 50%..............41% Kali.............................................2%................2% Kask..........................................1%................3% LAS............................................2%................1% Lazer..........................................6%................7% Limar.........................................2%................1% Louis Garneau...........................7%................4% Mavic.........................................2%................1% Rudy Project.............................3%................3% Specialized............................. 14%..............16% Uvex..........................................1%................0% Other.........................................3%................4% Do you own a bicycle computer? Yes.......................................... 91%..............92% No..............................................9%................8%

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Brand of bicycle jersey owned? Assos.........................................4%................4% Bellwether.................................7%................2% Biemme.....................................1%................0% Bontrager..................................6%................2% Cannondale...............................4%................2% Capo..........................................6%................3% Castelli.................................... 16%..............14% Descente...................................5%................1% Fav pro team.............................8%................2% Giordana....................................5%................4% Gore..........................................3%................1% Hind...........................................2%................0% Louis Garneau........................ 11%................9% Nalini.........................................6%................1% Pearl Izumi.............................. 35%..............18% Performance.............................7%................4% Per team affiliation................. 14%................7% Primal Wear............................ 10%..............11% Santini.......................................3%................2% Specialized................................8%................2% Sugoi.........................................7%................4% Verge.........................................1%................1% Voler....................................... 11%................8% Other...................................... 27%..............19% None..........................................2%................2% BICYCLE ACCESSORIES On average, how much do you spend on bicycle accessories a year? $2500+......................................2%................2% $2000-$2499.............................2%................1% $1500-$1999.............................5%................4% $1000-$1499.............................5%................8% $500-$999.............................. 19%..............25% $250-$499.............................. 40%..............34% Less than $250....................... 27%..............26% What is your main source of information for purchasing bicycle accessories? Bike shop............................... 27%..............24% Editorial in RBA...................... 13%................9% Ads in RBA............................. 10%................6% Roadbikeaction.com.................6%................4% Other mags...............................7%................3% Catalogs....................................9%................2% Friends......................................3%................3% Internet................................... 23%..............47% Other.........................................2%................3% Where do you buy the majority of your bicycle accessories? Bike shop............................... 50%..............51% Internet................................... 40%..............46% Mail order catalog.....................8%................2% Mail order mag..........................1%................1% Other.........................................2%................2%

Web

Do you own bicycle lights? Blackburn..................................6%................7% Cat Eye................................... 15%..............15% Cygolite.....................................3%................3% Jet.............................................1%................1% Knog..........................................1%................2% Lezyne.......................................5%................4% Light & Motion...........................4%................6% Niterider.................................. 22%..............18% Planet Bike................................4%................4% Serfas........................................3%................8% Sette..........................................1%................1% Sigma........................................3%................2% Specialized................................1%................1% SSB...........................................1%................1% Trek............................................5%................1% Turbo Cat..................................1%................1% Vetta..........................................1%................0% VistaLite.....................................2%................2% None....................................... 28%..............36% Other...................................... 16%..............10% ABOUT YOU How often do you buy Road Bike Action magazine? 1-4 issues/yr.......................... 12%..............15% 5-9 issues/yr.......................... 11%..............17% Subscriber.............................. 77%..............55% Website Only.............................0%..............13% How long have you been reading RBA? Less than 1 yr......................... 15%..............19% 1-2 years................................ 19%..............29% 2-3 years................................ 18%..............20% 3+ years................................. 48%..............32% How many people other than yourself look through your copy of Road Bike Action? 1............................................. 26%..............24% 2............................................. 19%..............18% 3............................................. 12%................5% 4................................................1%................2% 5................................................1%................1% 6+..............................................3%................1% None....................................... 39%..............49% What is your gender? Male........................................ 98%..............97% Female.......................................2%................3% What is your age? Under 18...................................1%................1% 18-24.........................................1%................2% 25-34.........................................4%................8% 35-44...................................... 18%..............24% 45-54...................................... 24%..............36% 55+......................................... 53%..............29% Are you married? Yes.......................................... 73%..............81% No........................................... 27%..............19% What is you total yearly household income? $150k+................................... 26%..............30% $120k-$150k.............................8%..............14% $90k-$120k............................ 22%..............21% $70k-$90k.............................. 18%..............14% $50k-$70k.................................6%..............10% $30k-$50k.............................. 13%................6% Under $30k...............................7%................5% If you are over 18, what is your level of education? High school grad.................... 30%..............19% Attending college......................3%................7% College grad........................... 67%..............74% Do you compete in sanctioned road bike races? Yes.......................................... 30%..............30% No........................................... 70%..............70% What type of races/events do you compete in? Centuries................................ 17%..............41% Criterium................................. 10%..............11% Road....................................... 37%..............35% Time trials............................... 18%................5% Triathlon.....................................7%................5% Cyclecross............................. 10%................2% Track/Velodrome.......................1%................1% What class do you compete in? Cat 1..........................................2%................2% Cat 2..........................................3%................3% Cat 3..........................................8%................2% Cat 4....................................... 19%..............11% Cat 5....................................... 22%..............11% Masters.................................. 36%..............22% Public..................................... 14%..............51% How often do you race a year? 1-5 times................................ 45%..............71% 6-14 times.............................. 35%..............19% 15-24 times............................ 16%................6% 25+............................................4%................4% Are you a member of the USCF? Yes.......................................... 20%..............14% No........................................... 80%..............86% How many miles do you ride per month? Under 50...................................1%................1% 50-100.......................................4%................4% 100-150.....................................7%................9% 150-200.................................. 14%................9% 200-250.................................. 14%..............14% 250-300.................................. 10%..............16% 300-400.................................. 22%..............19% 400-500.................................. 28%..............28%

Web

How many other members of your family also ride road bikes? 1............................................. 67%..............68% 2............................................. 23%..............19% 3................................................5%................8% 4+..............................................5%................5% Have you ever taken a road bike vacation? Yes . ....................................... 33%..............31% No........................................... 50%..............47% Plan to.................................... 17%..............22% What other sports/hobbies do you participate in? Mountain biking..................... 53%..............56% Off road motorcycling...............5%................7% Boating................................... 11%..............12% RC Cars.....................................3%................5% Hunting......................................9%..............11% Fishing.................................... 19%..............20% Camping................................. 29%..............32% Truck off roading.......................1%................4% Personal watercraft...................3%................5% Snowboarding...........................4%................6% Snow skiing............................ 20%..............24% Running.................................. 23%..............35% How much of the maintenance/ repairs/upgrades are done by you? 100%...................................... 13%..............19% 75-100%................................ 28%..............22% 50-75%.................................. 24%..............18% 25-50%.................................. 19%..............16% Less then 25%....................... 16%..............25% Brand of pickup owned? Chevrolet................................ 17%................7% Dodge..................................... 10%................4% Ford........................................ 28%..............10% GMC..........................................2%................2% Mazda.......................................1%................1% Nissan.................................... 10%................3% Toyota..................................... 21%................7% Other...................................... 14%................2%

What other vehicles do you own? SUV........................................ 28%..............40% Car.......................................... 64%..............55% BMX bike...................................1%................0% Motorhome/camper..................3%................2% ATV............................................2%................0% Off-road motorcycle..................2%................2% What brand of sunglasses do you wear? Arnette.......................................1%................0% Oakley.................................... 34%..............53% Rudy Project.......................... 10%..............13% Ryders.......................................2%................2% Scott..........................................2%................2% Serfas........................................2%................2% Smith.........................................8%................8% Spy............................................4%................3% Tifosi....................................... 17%..............18% Other...................................... 38%..............22% How much time do you spend reading online cycling info? 3x per day.................................4%..............15% 2x per day.................................8%..............13% Daily........................................ 34%..............49% Once a week.......................... 29%..............19% Once a month...........................9%................3% Never...................................... 16%................1% What brand smartphone do you own? Android................................... 23%..............24% Blackberry.................................4%................5% iPhone.................................... 37%..............49% Palm..........................................1%................0% Windows...................................1%................1% None....................................... 32%..............21% Other.........................................3%................3% If no, do you plan on purchasing a smartphone? Yes.............................................8%..............21% No........................................... 92%..............79% What brand of tablet/E-reader do you own? Android-based..........................6%................8% iPad........................................ 33%..............47% Kindle..................................... 10%..............11% Nook..........................................1%................4% None....................................... 48%..............31% Other.........................................2%................2% If no, do you plan on purchasing a tablet/E-reader device? Yes.......................................... 13%..............19% No........................................... 87%..............81% Do you download magazines to your phone or tablet? Yes.......................................... 14%..............41% No........................................... 86%..............59% Are you interested in receiving RBA on your phone or tablet reader? Yes.......................................... 21%..............47% No........................................... 79%..............53% Do you participate in the following social networks? Facebook............................... 41%..............88% Linkedln.................................. 19%..............46% Twitter........................................3%..............37% Instagram............................... 10%..............16% None....................................... 37%..............35%

8/14/13 3:15:01 PM

GENERAL ADVERTISING RATES Black & White

DISCOUNTS

1 Page................ $2,555..........................$2,435..............................$2,275 2/3 Page............... 2,095............................1,995................................1,865 1/2 Page............... 1,733............................1,650................................1,540 1/3 Page............... 1,276............................1,215................................1,135 1/4 Page............... 1,015...............................970...................................905 1/6 Page.................. 735...............................700...................................655

Black & One Color

1 Page................ $3,075..........................$2,925..............................$2,735 2/3 Page............... 2,475............................2,360................................2,205 1/2 Page............... 2,085............................1,985................................1,855 1/3 Page............... 1,565............................1,495................................1,395

Four-Color

1 Page................ $3,840..........................$3,660..............................$3,415 2/3 Page............... 3,150............................3,005................................2,805 1/2 Page............... 2,370............................2,260................................2,110 1/3 Page............... 1,940............................1,845................................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

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400 450 335 215

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535 430 310 205

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Issuance & Closing Dates COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE 2014 Buyer’s Guide......... 9-16-2013.............. 9-23-2013............11-5-2013 January 2014................... 10-3-2013............ 10-10-2013............12-5-2013 March 2014................... 11-19-2013............ 11-28-2013............1-16-2014 April 2014...................... 12-31-2013................ 1-8-2014............2-20-2014 May 2014 . ...................... 1-30-2014................ 2-6-2014............3-27-2014 June 2014.......................... 3-6-2014.............. 3-13-2014..............5-1-2014 July 2014......................... 4-10-2014.............. 4-17-2014..............6-5-2014 August 2014.................... 5-15-2014.............. 5-22-2014............7-10-2014 September 2014.............. 6-18-2014.............. 6-25-2014............8-14-2014 October 2014.................. 7-23-2014.............. 7-30-2014............9-18-2014 November 2014................. 9-3-2014.............. 9-10-2014..........10-30-2014 2015 Buyer’s Guide......... 9-22-2014.............. 9-29-2014............11-3-2014 January 2015................... 10-9-2014............ 10-16-2014............12-4-2015 March 2015................... 11-18-2014............ 11-25-2014............1-15-2015 April 2015...................... 12-24-2014............ 12-31-2014............2-19-2015 Above dates are subject to change

www.hi-torque.com 17

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“

I have always been a fan of BMX Plus! since I was a kid, with aspirations of living the BMX dream in the U.S., riding my bike. I’m happy to say I am living that dream, and still look forward to getting my BMX Plus! in the mail every month.

”

Maris Strombergs, 2-time Olympic Gold Medalist

AT A GLANCE MONTHLY REACH

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22,400

READERS PER COPY

2013 VIDEO DOWNLOADS AVERAGE AGE MALE ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2014

bennybmx@hi-torque.com

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TOTAL DISTRIBUTION

SOCIAL MEDIA FOLLOWERS

- Ben Crockett Editor

20,000+ 57,212

- Chris Arriaga Assistant Editor

chrisa@hi-torque.com

18 & Younger: 36% 35 & Older: 37% 97% $76,000 56%

AUGUST 2013 ISSUE GOOGLE ANALYTICS

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Still the only “must read” publication in the sport, BMX PLUS! is the one magazine that has stood side by side with the industry through it all. Since 1978, BMX PLUS! has seen all the amazing changes in the sport that have gotten us all to where we are today. Why are we still here? The same reason all of the BMX greats are: because we BELIEVE in the sport. BMX PLUS! has withstood the test of time, because whether young or old, big or small, we have always supported both the riders and the brands that make the sport what it is. Over the years, BMX PLUS! has been there to test and report on products from thousands of companies. In fact, we are the only magazine that does complete bike and frame tests in every issue. When everyone—from first-time riders to Olympians—is looking for the latest in BMX product news, they turn to BMX PLUS! Our goal is to see riders achieve the same lifetime of excitement and fun from BMX that we have. At BMX PLUS!, we see the value of putting great products in their hands to keep them excited about the sport and coming back for more of what you have to offer. We best achieve this by understanding the brands and working with them to showcase their bikes, products and teams in the proper light. But, what good is an honest review on your products if there are no eyes to see it? This is why BMX PLUS! can be found on thousands of newsstands and in the mailboxes of thousands more readers in more than 50 countries worldwide. In addition to this great distribution, more than 8,000 copies of each monthly issue are sent to school libraries around the globe, putting your products in front of literally HUNDREDS OF THOUSANDS of eager readers. In fact, BMX PLUS! is the most requested special-interest magazine in the U.S. school system. This allows us to bring BMX to elementary, middle and high school students who are the future of our sport. Along with tests and reviews, we focus on team trips, local and national events, and work directly with pro riders to bring readers trick tips, tech tips, industry insight and historical knowledge. Combine all of these things and BMX PLUS! offers you something no other magazine or media outlet can: the ability to place your product in front of the sport’s past, present and future riders, and the opportunity to develop a customer base that isn’t just a generation long but a lifetime long. This is the basis of BMX PLUS! and the reason why some of the sport’s biggest brands haven’t missed an issue since 1978. We’ve been dedicated to this sport since the beginning, and we continue to be the number one source for readers and riders around the world. www.hi-torque.com 19

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BMX PLUS! SURVEY

Combined

Bicycle Purchasing

What time of the year did you get your bike? Jan-Mar........................................................36% Apr-Jun.........................................................29% July-Sept......................................................18% Oct-Dec........................................................17%

How much do you plan to spend? Under $100....................................................4% $100-$200......................................................5% $200-$300......................................................7% $300-$400....................................................20% $400-$500....................................................15% $500-$600......................................................2% $600-$700......................................................5% $700-$800......................................................4% $800-$900......................................................0% $901+...........................................................38%

Does you local bike shop generally stock the products you want to buy? Yes................................................................43% No.................................................................57%

How often do you buy BMX Plus! Magazine? 1-4 issues.....................................................15% 5-8 issues.....................................................16% 9-12 issues...................................................12% Subscribe.....................................................42% Website only.................................................15% How long have you been reading BMX Plus!? Less than 1 year...........................................16% 1-2 years......................................................13% 2-3 years......................................................10% 3-4 years........................................................4% 4+ years.......................................................57% How many people besides yourself look through your copy of BMX Plus!? 1...................................................................39% 2...................................................................16% 3...................................................................22% 4...................................................................17% 5.....................................................................4% 6+...................................................................3% Do you own a BMX or a freestyle bike? Yes................................................................99% No...................................................................1% How many do you own? 1...................................................................36% 2...................................................................25% 3+.................................................................39% What type is your newest bike? BMX..............................................................45% Dirt Jumping...................................................7% Flatland...........................................................2% Race.............................................................25% Street............................................................21% Did you buy a complete bike or frame? Complete......................................................40% Frame only...................................................60% What size is it? Micro/Mini/Jr/Expert......................................2% 16”..................................................................2% 18”..................................................................3% 20”................................................................77% Cruiser (24”).................................................18% What material is the frame? Chromoly/Steel............................................72% Aluminum.....................................................25% Other..............................................................3% What brand is it? Amber.............................................................1% Avent..............................................................3% Colony............................................................1% Crupi...............................................................1% Cult.................................................................1% Cyclecraft.......................................................1% Diamondback.................................................1% DK..................................................................4% Eastern...........................................................5% FBM................................................................1% Federal...........................................................3% Fiction.............................................................1% Fit...................................................................8% Fly...................................................................3% Free Agent......................................................6% Giant...............................................................1% GHP................................................................1% GT...................................................................4% Haro................................................................8% Hoffman..........................................................2% Hyper..............................................................2% Intense............................................................1% Mirraco...........................................................2% Mongoose......................................................2% Mutiny............................................................3% Phoenix..........................................................2% Premium ........................................................3% Redline...........................................................8% S&M..............................................................10% SE Racing....................................................11% Solid...............................................................1% Staats.............................................................1% Standard.........................................................3% Stranger.........................................................1% Subrosa..........................................................2% Supercross.....................................................4% Stolen.............................................................2% Terrible One....................................................1% Verde..............................................................3% United.............................................................1% WTP................................................................3% Other............................................................15% How much did your bike cost? Under $100....................................................3% $100-$200....................................................13% $200-$300......................................................5% $300-$400....................................................11% $400-$500....................................................10% $500-$600......................................................8% $600-$700......................................................5% $700-$800......................................................3% $800-$900......................................................7% $901+...........................................................35%

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Where did you buy your bike? Bike shop.....................................................35% Store..............................................................4% Mail order.......................................................8% Internet.........................................................28% Used.............................................................17% Other..............................................................8% What influenced the purchase of your bike the most? Magazine test results...................................14% Rider endorse.................................................4% Local dealer support......................................7% Previous exp................................................35% Price.............................................................16% Friend’s recommendation............................14% Race team results..........................................1% Parent’s recommendation..............................6% Dealer’s recommendation..............................2% Color...............................................................3% Other............................................................19% How many members in your household beside yourself own a BMX or freestyle bike? 0...................................................................52% 1...................................................................21% 2...................................................................18% 3.....................................................................5% 4+...................................................................4% What’s your main source of info on new bikes? BMX Plus!.....................................................34% Bike shops.....................................................3% Friends...........................................................5% Internet.........................................................54% Other mags....................................................1% At Competition...............................................2% Do you plan to buy a new bike? Yes................................................................47% No.................................................................44% Undecided......................................................9% If yes, what type of bike? Race.............................................................37% Street............................................................17% Dirt Jumping.................................................24% Flatland...........................................................2% Undecided/Other.........................................20% Do you plan on buying a complete bike or frame only? Complete......................................................22% Frame only...................................................49% Undecided....................................................29% Other................................................................... What size do you plan to buy? Micro/Mini/Jr/Expert......................................1% 16”..................................................................2% 18”..................................................................2% 20”................................................................66% Cruiser (24”).................................................20% Undecided....................................................12% What frame material? Chromoly/Steel............................................57% Aluminum.....................................................20% Undecided....................................................23% What brand do you plan to buy? 2-Hip..............................................................2% Diamondback.................................................2% DK..................................................................2% Eastern...........................................................2% Fly...................................................................1% Free Agent......................................................2% Giant...............................................................1% GT...................................................................7% Haro................................................................2% Hoffman..........................................................2% Hyper..............................................................2% Intense............................................................1% KHE................................................................2% Kink................................................................2% Mongoose......................................................2% Mutiny............................................................5% Phoenix..........................................................2% Premium ........................................................2% Redline...........................................................4% S&M..............................................................21% SE Racing......................................................5% Standard.........................................................2% Subrosa..........................................................5% Supercross.....................................................2% Stolen.............................................................2% Sunday...........................................................7% Terrible One....................................................5% Volume...........................................................2% United.............................................................4% WTP................................................................2% Other..............................................................7% Where do you plan to buy your bike? Bike shop.....................................................27% Mail order.....................................................11% Internet.........................................................27% Used...............................................................5% Undecided/Other.........................................30%

Do you own a mountain bike? Yes................................................................47% No.................................................................53% Do you plan to buy a mountain bike? Yes................................................................24% No.................................................................76% ABOUT YOU What is your gender? Male..............................................................97% Female............................................................3% Single or married? Single...........................................................63% Married.........................................................37% Whats your age? 6-11................................................................4% 12-17............................................................32% 18-24..............................................................8% 25-34............................................................19% 35+...............................................................37% What is your total yearly household income? $150k+...........................................................8% $120k-$150k..................................................8% $90k-$120k..................................................13% $70k-$90k....................................................22% $50k-$70k....................................................16% $30k-$50k....................................................22% under $30k...................................................11% If you are over 18, what is your level of education? High School grad.........................................34% Attending college.........................................17% College grad.................................................49% Do you own a smartphone? Yes................................................................77% No.................................................................23% Do you own a tablet/E-Reader device? Yes . .............................................................42% No.................................................................58% If yes, what type? Android based..............................................42% iPad................................................................5% iPad2............................................................32% iPad3............................................................10% Kindle.............................................................1% Kindle Fire......................................................3% Nook...............................................................5% Other..............................................................3% If no, do you plan on purchasing a tablet/E-Reader device in the future? Yes................................................................30% No.................................................................70% Parts & Accessories Have you ever sent or called for information on a product advertised in BMX Plus!? Yes................................................................42% No.................................................................58% Do you ever search the Internet (Google) for products featured in BMX PLUS!? Yes................................................................90% No.................................................................10% Do you get asked for advice on purchasing bikes or bicycle products? Often............................................................46% Sometimes...................................................49% Never..............................................................5% What is your main source of information for purchasing parts & accessories? BMX Plus!.....................................................18% Friends...........................................................8% Catalogs.........................................................7% Other magazines............................................1% Internet.........................................................45% At competitions..............................................5% Bike shop.....................................................12% Other..............................................................4% Where do you purchase the majority of your bike parts? Mail order.....................................................15% From local bicycle shop...............................39% On the internet.............................................46% Have you ever purchased products from ads in BMX Plus!? Yes . .............................................................58% No.................................................................42%

Have you bought new tires for your bike?. Yes................................................................84% No.................................................................16%

If yes, what did you buy? Alienation.......................................................4% Animal............................................................8% Demolition......................................................3% Fit.................................................................18% Fly...................................................................3% Intense............................................................7% IRC.................................................................1% Kenda.............................................................7% Maxxis..........................................................19% Odyssey.........................................................8% Premium.........................................................2% Primo..............................................................2% Revenge.........................................................1% Redline...........................................................3% Snafu..............................................................2% Schwalbe.......................................................2% Subrosa..........................................................2% Tioga............................................................26% WTP................................................................3% Other..............................................................2% Have you bought grips for your bike? Yes................................................................90% No.................................................................10%

If yes, what did you buy? Am’e...............................................................7% Animal............................................................4% Answer...........................................................6% Cult.................................................................6% Demolition......................................................2% Duo.................................................................2% DK..................................................................6% Federal...........................................................2% Fit...................................................................2% Lizard Skins....................................................4% ODI...............................................................68% Odyssey.........................................................2% Oury................................................................4% Primo..............................................................6% S&M................................................................4% SE...................................................................2% Shadow..........................................................2% Subrosa..........................................................2% Other............................................................20% Have you bought new handlebars for your bike? Yes................................................................71% No.................................................................29% If yes, what did you buy? Answer...........................................................7% Crupi...............................................................4% Fit...................................................................6% Fly...................................................................2% Kink................................................................7% MacNeil..........................................................4% Odyssey.........................................................2% Premium.........................................................2% Primo..............................................................4% Redline...........................................................7% S&M..............................................................48% Shadow..........................................................7% Skavenger......................................................0% Sinz.................................................................0% Sputnic...........................................................0% St. Martin........................................................0% Standard.........................................................0% Stolen.............................................................4% Subrosa..........................................................3% Sunday...........................................................4% Supercross.....................................................4% Tangent...........................................................2% United.............................................................2% Volume...........................................................2% Other............................................................18% Have you bought a new stem for your bike? Yes................................................................64% No.................................................................36% If yes, what did you buy? Animal............................................................2% Colony............................................................2% Crupi...............................................................5% DK..................................................................7% Eastern...........................................................5% FBM................................................................2% Fit...................................................................7% Kink................................................................2% Odyssey.........................................................5% Premium.........................................................3% Primo..............................................................2% Profile...........................................................22% Redline...........................................................7% S&M..............................................................24% Standard.........................................................2% Subrosa..........................................................2% Superstar........................................................2% Shadow..........................................................9% Other............................................................13% Have you bought a headset for your bike? Yes . .............................................................57% No.................................................................43%

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BMX PLUS! SURVEY

Web

If yes, what did you buy? Animal............................................................3% Cane Creek....................................................3% Eastern...........................................................3% Eclat...............................................................3% Fly...................................................................8% FSA...............................................................26% King..............................................................25% Kink................................................................5% Odyssey.......................................................21% Salt.................................................................3% Sinz.................................................................5% Stolen.............................................................5% Other............................................................13% Have you bought new hubs for your bike? Yes................................................................57% No.................................................................43% If yes, what did you buy? Bombshell......................................................7% Crupi...............................................................3% DK..................................................................3% Eclat...............................................................7% Fly...................................................................4% G-Sport..........................................................3% King................................................................3% KHE................................................................3% Madera...........................................................3% Odyssey.......................................................22% Phil Wood.......................................................7% Profile...........................................................58% Redline...........................................................4% Shadow..........................................................3% Stealth............................................................7% Supercross.....................................................4% Other..............................................................3% Have you bought new brakes for your bike? Yes................................................................56% No.................................................................44% If yes, what did you buy? Avid................................................................8% Bombshell......................................................5% Bullseye..........................................................5% Colony............................................................3% Dia-Compe...................................................18% Dia-Tech.........................................................3% Eclat...............................................................5% Fly...................................................................5% Kool Stop.......................................................3% Little Dude......................................................3% Odyssey.......................................................31% Shimano.......................................................28% Sinz.................................................................3% Tektro..............................................................7% Other............................................................11% Have you bought new cranks for your bike? Yes................................................................60% No.................................................................40% If yes, what did you buy? Bombshell......................................................2% Cliq.................................................................2% Eastern...........................................................2% Eclat...............................................................2% Fit...................................................................7% FSA.................................................................2% Fly...................................................................5% Haro................................................................4% Madera...........................................................2% Mirraco...........................................................2% Odyssey.........................................................3% Premium ........................................................3% Profile...........................................................32% Primo..............................................................7% Redline.........................................................22% Shimano.........................................................9% Sinz.................................................................2% Stolen.............................................................2% Other............................................................13% Have you bought new pedals for your bike? Yes................................................................76% No.................................................................24% If yes, what did you buy? Animal............................................................5% Colony............................................................2% Crupi...............................................................7% Cult.................................................................7% Eclat...............................................................3% Fit...................................................................2% Haro................................................................5% Odyssey.......................................................38% Premium ......................................................13% Profile.............................................................7% Primo..............................................................8% Redline.........................................................12% S&M................................................................3% Shadow..........................................................8% Shimano.......................................................10% Suntour...........................................................4% Time...............................................................7% Other............................................................13% Have you bought new rims/wheels for your bike? Yes................................................................60% No.................................................................40%

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Web

If yes, what did you buy? Alex................................................................3% Alienation.....................................................31% Araya..............................................................3% Bombshell......................................................8% Demolition......................................................3% Eastern...........................................................3% Haro................................................................6% G-Sport..........................................................6% Nitrous............................................................3% Odyssey.......................................................26% Premium ........................................................3% Shadow..........................................................6% Skyway...........................................................8% Stolen.............................................................3% Sun...............................................................25% Other............................................................15% Have you bought a new fork for your bike? Yes................................................................47% No.................................................................53% If yes, what did you buy? Answer.........................................................20% Bombshell......................................................6% BSD................................................................3% Colony............................................................3% Cult...............................................................10% Fit...................................................................6% Odyssey.......................................................14% Premium ........................................................4% S&M................................................................2% Shadow..........................................................9% Sinz.................................................................6% Sunday...........................................................3% Supercross.....................................................9% United.............................................................4% Other..............................................................8% Have you bought a new seat for your bike? Yes................................................................60% No.................................................................40% If yes, what did you buy? Animal............................................................7% Coalition.........................................................4% Cult.................................................................7% Demolition......................................................4% DK..................................................................4% Eastern...........................................................4% Fit...................................................................4% Haro................................................................5% Kink..............................................................14% MacNeil..........................................................3% Odyssey.........................................................7% Premium ........................................................4% S&M..............................................................11% Selle..............................................................10% Shadow........................................................27% Stolen.............................................................8% Tioga............................................................15% United.............................................................4% WTP................................................................4% Other............................................................15% Have you bought new chainwheels for your bike? Yes................................................................59% No.................................................................41% If yes, what did you buy? Animal............................................................7% Crupi...............................................................8% Coalition.........................................................3% Eastern...........................................................7% Fit...................................................................5% Hoffman..........................................................3% Odyssey.......................................................11% Profile...........................................................30% Redline...........................................................5% Rennen.........................................................11% S&M................................................................9% Shadow........................................................11% Sinz.................................................................3% Subrosa..........................................................3% Tree.................................................................8% United.............................................................3% Other............................................................12% Have you purchased pegs? Yes................................................................37% No.................................................................63% If yes, what brand did you buy? Animal..........................................................20% Colony............................................................6% Demolition....................................................15% DK..................................................................6% Eastern...........................................................5% G-Sport..........................................................5% MacNeil..........................................................5% Odyssey.......................................................10% Premium ........................................................5% Primo............................................................13% Shadow........................................................14% Stolen...........................................................14% Tree.................................................................5% Other..............................................................9% Have you replaced your freewheel? Yes................................................................26% No.................................................................74%

Web

Have you replaced your bottom bracket? Yes................................................................41% No.................................................................59% Gear & Stuff Where do you find out about the latest riding gear/apparel? BMX Plus!.....................................................44% Friends...........................................................3% Catalogs.........................................................9% Internet.........................................................33% Other Magazines............................................1% At competitions..............................................4% Bike shop.......................................................3% Other .............................................................3% Do you own a helmet? Yes . .............................................................85% No.................................................................15% If yes, what brand? 661.................................................................2% Answer...........................................................2% Bell...............................................................28% Fox.................................................................8% Fly.................................................................15% Giro.................................................................3% O’Neal............................................................5% Pro Tec.........................................................40% Pryme.............................................................3% Troy Lee..........................................................3% TSG................................................................3% Other............................................................12% Do you own riding gloves? Yes................................................................69% No.................................................................31% If yes, what brand? 661.................................................................2% Answer...........................................................9% Fox...............................................................42% Fly.................................................................21% JT...................................................................7% Lizard Skins....................................................7% O’Neal............................................................2% Pryme.............................................................2% Redline...........................................................2% Shadow .........................................................2% Thor................................................................5% Troy Lee........................................................18% Other............................................................19% Do you own riding pants? Yes . .............................................................36% No.................................................................64% If yes, what brand? 661...................................................................... Aero................................................................7% Answer...........................................................4% AXO................................................................4% Fox.................................................................8% Fly.................................................................35% JT...................................................................7% No Fear..........................................................4% O’Neal..........................................................12% Redline...........................................................4% Shift................................................................4% Thor................................................................4% Troy Lee........................................................24% Other..............................................................6% Do you own elbow pads? Yes................................................................26% No.................................................................74% If yes, what brand? 661...............................................................36% Fit...................................................................9% Fox...............................................................24% Lizard Skins..................................................10% Pro Tec.........................................................23% Troy Lee........................................................22% TSG................................................................9% WTP..................................................................... Other............................................................13% Do you own knee pads? Yes . .............................................................33% No.................................................................67% If yes, what brand? 661...............................................................25% Federal...........................................................5% Fox...............................................................29% Lizard Skins....................................................9% Shadow........................................................14% Troy Lee........................................................18% TSG................................................................5% Other..............................................................9% Do you own shin guards? Yes................................................................38% No.................................................................62% If yes, what brand? 661...............................................................23% Fox...............................................................42% Fly Racing......................................................8% Hammer.......................................................13% Lizard Skins..................................................17% Troy Lee..........................................................8% Other..............................................................7%

Web

Do you compete in sanctioned BMX races? Yes................................................................40% No................................................................60% Which class do you compete in? Novice..........................................................33% Intermediate.................................................17% Open.............................................................13% Expert/Pro....................................................37% How often do you race a year? 1-5 times......................................................32% 6-14 times....................................................12% 15-24 times..................................................27% 25-34 times..................................................10% 35+ times.....................................................19% Do you compete in freestyle competitions? Yes................................................................19% No.................................................................81% Do you compete in dirt jumping competitions? Yes..................................................................8% No.................................................................92% What is your main source of information of pro competition results? BMX Plus!.....................................................54% TV...................................................................1% Other Magazines............................................1% Internet.........................................................44% Other..............................................................0% What type of riding do you do? Dirt jumping..................................................51% Flatland.........................................................15% Ramps..........................................................46% Race.............................................................43% Ride bike to school........................................9% Street............................................................64% Number of members of family who also ride BMX or Freestyle? 0...................................................................58% 1...................................................................27% 2+.................................................................15% What other vehicles do you own? S.U.V.............................................................46% Car................................................................58% RV/Camper....................................................4% Snowmobile...................................................4% Personal watercraft........................................4% Mountain bike..............................................29% Off-road Motorcycle.....................................14% R/C Car........................................................11% Other............................................................13% What other sports/activities do you participate in? Mountain biking...........................................39% Motorcycle riding.........................................25% ATVing..........................................................12% Snowboarding..............................................32% Skateboarding..............................................32% Paintball.......................................................17% Video games................................................33% What brand casual shoes do you wear? Adidas..........................................................15% Converse........................................................5% DC................................................................15% Etnies...........................................................16% Nike..............................................................36% Osirus.............................................................5% Orchid.............................................................1% Sketchers.......................................................2% Lotek..............................................................4% Vans..............................................................65% Other............................................................11% None...............................................................2% How often do you look at bicycle related websites? Never................................................................... Everyday......................................................55% Every other day............................................16% 2 times a week.............................................12% Once a week..................................................9% Less than once a week..................................8% Have you ever purchased a product over the Internet? Yes................................................................93% No...................................................................7% How often do you look at the BMX Plus! website? Every day.......................................................8% Every other day............................................10% 2 time a week...............................................21% Once a week................................................27% Less than once a week................................34% How much do you spend on online purchases a year? $5000-$10,000...............................................6% $2500-$5000................................................17% $1500-$2500................................................11% $500-$1500..................................................33% Less than $500.............................................33%

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GENERAL ADVERTISING RATES Black & White

DISCOUNTS

12X

1 Page............... $2,120............... $2,020..............$1,940.................$1,795 2/3...................... 1,735................. 1,660................1,585...................1,470 1/2....................... 1,435................. 1,375................1,315...................1,215 1/3....................... 1,060................. 1,015...................970......................895 1/4.......................... 850.................... 810...................775......................715 1/6.......................... 615.................... 585...................565......................515

Black & One Color

1 Page............... $2,520............... $2,395............. $2,300.................$2,185 2/3....................... 2,035................. 1,935................1,860...................1,765 1/2....................... 1,710................. 1,630................1,565...................1,485 1/3....................... 1,295................. 1,225................1,165...................1,115

Four-Color

1 Page............... $3,105.............. $2,975..............$2,835.................$2,695 2/3...................... 2,545................. 2,430................2,330...................2,215 1/2....................... 2,020................. 1,915................1,845...................1,755 1/3....................... 1,615................. 1,565................1,495...................1,435

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus! Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

12X

B&W Color

B&W

Color

1/6 page 3-inch 2-inch 1-inch

$425 $345 $250 $130

$400 $325 $235 $115

$385 $305 $210 $105

$350 $270 $180 $95

495 395 280 195

575 470 350 230

450 450 335 215

535 430 310 205

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS

New advertisers are required to pay the first three months in advance to establish credit.

CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

Issuance & Closing Dates COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2014................... 10-2-2013................10-9-2013.........11-28-2013 February 2014............... 10-29-2013................11-5-2013.............1-2-2013 March 2014..................... 12-2-2013................12-9-2013...........1-30-2014 April 2014.......................... 1-3-2014................1-10-2014...........2-27-2014 May 2014........................... 2-3-2014................2-10-2014.............4-3-2014 June 2014.......................... 3-6-2014................3-13-2014.............5-1-2014 July 2014........................... 4-2-2014..................4-9-2014...........5-29-2014 August 2014...................... 5-2-2014..................5-9-2014...........6-26-2014 September 2014................ 6-3-2014................6-10-2014...........7-31-2014 October 2014.................... 7-2-2014................7-10-2014...........8-28-2014 November 2014............... 7-30-2014..................8-6-2014...........9-25-2014 December 2014................. 9-3-2014................9-10-2014.........10-30-2014 January 2015................... 10-1-2014................10-8-2014.........11-27-2014 February 2015............... 10-28-2014................11-5-2014.............1-1-2015 March 2015..................... 12-1-2014................12-8-2014...........1-29-2015 Above dates are subject to change

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WEBSITE ADVERTISING • mbaction.com • roadbikeaction.com • bmxplusmag.com Now! The news and views of the sport have to be posted now. Right now. Better yet, they should’ve been posted five minutes ago. Maybe yesterday. What’s taking so long? Welcome to the Internet where (at least for some people), no story can be posted quick enough (even if they don’t bother to read it).

By being out and about in the sport, all three of Hi-Torque’s pedal books maintain a strong Internet presence with web-specific news updates and feature stories that span the globe far beyond our already impressive print reach. Beyond our web-specific content, each website can also rely on a veritable treasure trove of content that, though

“previously published” in the magazines, provides the wide variety of bike and parts makers with additional reach to consumers. In addition to their respective websites, each magazine also maintains a strong social media presence with frequent updates and contests designed to further engage our readers and build

even deeper relationships with them. It’s all about staying connected, and from our magazines to all facets of the Internet, Hi-Torque editors continue to do their best to remain front and center, keeping the wide world of two-wheeled enthusiasts informed and entertained.

2 3

6 4

5 SOCIAL MEDIA

You can find all of our titles on facebook.com, twitter.com & instagram social media sites.

WEBSITE ADVERTISING REQuIREMENTS

File Types Accepted: Animated GIF or JPG, Flash SWF. Ad File Size: 20k maximum: GIF/JPG, 30k maximum. Flash ads require embedded ClickTag. Animation: Yes. For animated GIF / JPG / Flash / SWF ads which contain the following: a. Maximum number of complete frame sequence, rotations: 3 b. Maximum 4 frames per sequence c. Minimum time between each new frame within each sequence: 2 seconds Maximum: 10 seconds Video: No Audio: No Third Party Ad Serving: Yes Ad Lead Time: Three business days for review and testing

CuSTOM ADVERTISING PACKAGES

For additional information regarding skins, roadblocks, SOV (Share of Voice) or expandable video banners, please contact your advertising representative.

ADVERTISING PACKAGES Mountain Bike • Position 1 $750 • Position 2 $400 • Position 3 $350 • Position 4 $300 • Position 5 $250 • Position 6 $1250

Road Bike • Position 1 $1250 • Position 2 $500 • Position 3 $450 • Position 4 $400 • Position 5 $350 • Position 6 $1750

BMX Plus! • Position 1 $350 • Position 2 $300 • Position 3 $250 • Position 4 $200 • Position 5 $150 • Position 6 $600

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APPLE NEWSSTAND MAGAZINE APPS & DOWNLOADS APP Downloads: Over 1.3 MILLION To Total Countries Downloading: 138

Date Pages:

4-5

Pages:

“APP ONLY” SPECIAL ISSuES The cycling industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special MBA issue! For instance, the overwhelming inquiries on the 27.5-inch-wheel mountain bike has led us to a digital “one-shot” devoted to this new category. Look for a handful of special 2014 digital issues for Road Bike Action, Mountain Bike Action and BMX PLUS! in the months to come.

Pages:

4-5

RBA

BMX

Scan this Code on Your iPhone or iPad, to go directly to the Apple Newsstand or App Store to download the App.

DIGITAL MAGAZINE SuBSCRIPTIONS • Bookmark pages so you can quickly find your favorite stories. • Page notes allow you to make notes that you can refer back to later. • All the content can be searched for through keywords. • Higher-resolution photos to see all the details. • Send your friends a copy so they can see what they’re missing. • Link directly to manufacturers’ websites from stories and advertisements. • Save each issue to your computer so you can view it any time you want.

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CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule. 26 hi-torque.com

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All Hi-Torque Publications ads are processed as “ Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at HiTorque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/ color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all highresolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to recreate your ad. This will be done at an ad-

ditional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

GENERAL PROVISIONS

AD PRODUCTION

1 PAGE

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to HiTorque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed. WIDTH Bleed 8.125 in Trim 7.875 in Live/Safety 7.375 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH Bleed 16.25 in Trim 15.75 in Live/Safety 15.25 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 4.5 in

HEIGHT 9.625 in

WIDTH Horizontal bleed 8.125 in Trim 7.875 in Live 7.375 in Vertical 4.5 in

HEIGHT 5.375 in 5.25 in 5 in 7.25 in

WIDTH Bleed 16.25 in Trim 15.75 in Live/Safety 15.25 in 1/3rd PAGE WIDTH Horizontal 4.5 in Vertical 2.125 in 1/4th PAGE WIDTH Horizontal Only 4.5 in 1/6th PAGE WIDTH Horizontal 4.5 in Vertical 2.125 in SHOWCASE WIDTH 3 – inch 2.125 in 2 – inch 2.125 in 1 – inch 2.125 in

HEIGHT 5.75 in 5.25 in 4.75 in

2 PAGE*

2/3rd PAGE

1/2 PAGE

1/2 PAGE HORIZONTAL SPREAD*

HEIGHT 4.75 in 9.625 in HEIGHT 3.5 in HEIGHT 2.25 in 4.75 in HEIGHT 3.4375 in 2.25 in 1 in

* Gutter allowance: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8” inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

Mechanical Ad Requirements

PREFERRED MATERIAL

STANDARD SIZES (in inches) 1 Page

WIDTH HEIGHT BLEED.........................8.125................. 10.75 TRIM............................7.875....................10.5 LIVE/SAFETY..............7.375.......................10

2 Page Spread*

WIDTH HEIGHT BLEED.........................16.25................. 10.75 TRIM............................15.75....................10.5 LIVE/SAFETY..............15.25.......................10 www.hi-torque.com 27

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ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

LISA BECKWITH Account Administrator (661) 367-2112, lisab@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com

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