2015 Media Giude - Cycle by Hi-Torque Publications

BICYCLE DIVISION

2015 MEDIA GUIDE MOUNTAIN BIKE ACTION - ROAD BIKE ACTION - BMX PLUS! - ELECTRIC BIKE ACTION

Founded in 1971, Hi-Torque Publications is the worldwide leader in the cycling and powersports media. Our print titles, websites, digital magazines and social media are viewed and trusted globally in over 150 countries every day.

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The fact that you requested this media kit makes me believe we share the same passion—you love the freedom of riding a bicycle. The past year there has been an incredibly explosive growth in our industry. We have seen new segments develop, whether it’s the "aero road" category or products that make riding more efficient, to the gravel bike that takes the ’cross bike to new boundaries, to the fat bike that allows you to ignore the elements and ride in all seasons, to the global acceptance of the 27.5" mountain bike wheel size that MBA helped solidify this past season, and to the new worldwide explosion of the electric bicycle that will soon bring brand-new and past riders back to the sport of cycling. At the end of the day, like you, we have one goal: to see more and more people of all ages enjoy the experience of riding a bicycle. Our editorial staff has a passion for cycling and provides our audience with the most reliable and trusted real-life-testing analysis that is available today by traveling the world in search of new bikes, meeting with industry leaders, seeing the races from inside the ropes and

sharing our first-hand experiences with our readers. Over the years we have played a significant role in the development of new innovations. When we write about the history of the sport, it’s often from the first-person perspective of having lived the history. When it comes to testing products, we glean our evaluations from years behind the scenes, which has created the most knowledgeable and powerful voice in the cycling industry today. If you are searching for a media partner to grow your brand through marketing in print, online, video, social media or cycling events, we are the company dedicated to taking your brand to the next level in 2015 and beyond. Our advertising team of professionals takes your business and cares for it as if it was our own. Our titles, with a multitude of platforms, equal and create what we call "The Brand." Our staff specializes in assuring that your budget, whether just starting out or mature, will have the depth to have you featured across all of our platforms. Ultimately, we want your company to be able to take full advantage of our years of building the greatest global audience of influencers available today. Sincerely,

Robb A. Mesecher Advertising Director Hi-Torque Publications, Inc.

26 / Digital Magazines & Web ads 30 / Advertising Specs

32 / Contacts

TOTAL MONTHLY REACH

427,000

PRINT RUN (+Digital issue)

115,000

PAID SUBSCRIPTIONS

31,000

PAID NEWSSTAND SALES

51,000

TOTAL PAID SALES

82,000

PROMOTIONAL DISTRIBUTION

2,500

TOTAL DISTRIBUTION

84,500

READERS PER COPY

3.2

MBACTION.COM MONTHLY UNIQUE VISITS 140,000 MONTHLY TOTAL VISITS 195,000 MONTHLY PAGE VIEWS 310,000 FACEBOOK 270,000 2014 VIDEO DOWNLOADS 384,710

AVERAGE AGE

MALE

95%

COLLEGE GRADUATE

69%

ANNUAL INCOME

PLAN TO BUY A NEW BIKE IN 2015

$90,000 65%

JULY 2014 ISSUE & GOOGLE ANALYTICS

Mountain Bike Action is the leading magazine for mountain bike enthusiasts and has been since it launched in 1986. In 28 years we have amassed a core readership comprised of the sport’s most influential riders. No other magazine covers breaking technology better while maintaining a unique voice the mountain bike community knows and trusts. Mountain Bike Action’s honest and forthright product and bike tests have built a loyal readership—the go-to riders who influence almost every purchase made by novice enthusiasts. Ask one of our many loyal readers what the main factor is for making equipment purchase decisions; the answer is inevitably Mountain Bike Action’s true-to-the-trail opinions. Our readership is the power that consistently drives business to Mountain Bike Action advertisers more effectively than any other medium in the marketplace. With our improved and streamlined layouts and stronger online

presence for next year, our product evaluations are certain to become even more powerful for speaking to the core group of riders who have come to trust our opinions. Mountain Bike Action led the industry’s print media into digital publication, with simultaneous delivery to advertisers and foreign subscribers worldwide, including instant access to the magazine on the iPhone, iPad and other e-readers. Advertisers benefit from live links in the digital issues that drive additional traffic directly to their doorsteps. MBAction.com extends the print magazine and its advertisers’ messages into the present moment with as-ithappens global race coverage, product debuts and breaking industry news. Together, Mountain Bike Action’s online presence, digital publication and powerful print message place the most important customers in front of the industry’s most important businesses. We invite you to become one of them.

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We really love MBA’s reach from the entry-level rider to the downhill racer and that is who we want to reach for our brand, especially as our bicycle product range has grown. They have done really great articles on our racers, products and our company. Happy to be a part of MBA, good people and a great magazine. -Troy Lee Owner, Troy Lee Designs.

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BICYCLE PURCHASING

Do you own a mountain bike? Yes ...............................99% ... 98% No ...................................1% ..... 2% How many mountain bikes do you own? 1....................................33% ... 40% 2....................................34% ... 38% 3....................................19% ... 14% 4......................................7% ..... 5% 5-9 ..................................4% ..... 2% 10+ .................................3% ..... 1% Was your newest bike complete or frame only? Complete ......................86% ... 86% Frame only ....................14% ... 14% What frame material is your newest bike made of? Aluminum ......................70% ... 75% Carbon fiber ..................22% ... 18% Titanium ..........................2% ..... 1% Chromoly/steel ................5% ..... 5% Other ...............................1% ..... 1% What suspension does your newest bike have? Rigid................................5% ..... 5% Front suspension...........40% ... 42% Full suspension .............55% ... 53% What brand is your newest mountain bike? Airborne ..........................1% ..... 2% Azonic .............................1% ..... 1% Bianchi ............................0% ..... 1% Canfield ...........................0% ..... 1% Cannondale.....................6% ..... 5% Commencal ....................0% ..... 1% Cove ...............................0% ..... 1% Devinci ............................0% ..... 1% Diamondback..................1% ..... 3% Ellsworth .........................1% ..... 1% Felt ..................................1% ..... 1% Fezzari.............................0% ..... 1% Fisher ..............................1% ..... 2% Foes ................................1% ..... 0% Giant .............................12% ... 13% GT ...................................3% ..... 3% Haro ................................2% ..... 2% Ibis ..................................1% ..... 1% Intense ............................1% ..... 1% Jamis ..............................2% ..... 2% KHS ................................1% ..... 1% Kona ...............................2% ..... 3% Lapierre ...........................1% ..... 1% Marin ...............................1% ..... 1% Mongoose .......................1% ..... 1% Moots..............................0% ..... 1% Motobecane....................1% ..... 1% Niner ...............................3% ..... 3% Norco ..............................1% ..... 2% Pivot ................................2% ..... 2% Raleigh ............................1% ..... 1% Redline ............................2% ..... 2% Rocky Mountain ..............1% ..... 2% Salsa ...............................2% ..... 1% Santa Cruz ......................6% ..... 6% Schwinn ..........................1% ..... 1% Scott ...............................2% ..... 3% Seven ..............................0% ..... 1% Specialized ....................20% ... 20% Transition .........................1% ..... 1% Trek ...............................14% ... 15% Turner..............................1% ..... 1% Ventana ...........................1% ..... 1% Yeti ..................................3% ..... 2% Other ...............................9% ... 17% What was the cost of your newest mountain bike? Less than $399 ...............4% ..... 5% $400-$800 ......................8% ... 14% $801-$999 ......................6% ..... 6% $1000-$1499 ................10% ... 11% $1500-$1999 ................11% ... 11% $2000-$2499 ..................9% ... 13% $2500-$2999 ................12% ... 10% $3000-$3999 ................18% ... 13% $4000-$4999 ..................9% ..... 7% $5000+ .........................13% ... 10% Where did you buy your mountain bike? New from bike shop ......70% ... 69% Mail order ........................3% ..... 2% Dept. store/sport store ....3% ..... 4% Internet............................8% ... 12% Used .............................11% ... 14% Other ...............................5% ..... 6% What time of the year did you get your mountain bike? Jan-Mar ........................29% ... 30% Apr-Jun .........................37% ... 34% July-Sept.......................14% ... 18% Oct-Dec ........................20% ... 18%

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What influenced your mountain bike purchase the most? Color ...............................2% ..... 7% Weight.............................5% ... 13% Price..............................27% ... 38% Dealer support ..............18% ... 16% Test results in MBA........14% ... 16% Ads in MBA .....................2% ..... 3% Previous exp .................26% ... 26% Friends recommend ........8% ... 14% Factory race team ...........1% ..... 2% Dealers recommend ........7% ... 14% Internet info .....................5% ... 22% Is your next mountain bike purchase going to be a: 26” ..................................8% ..... 8% 27.5” .............................57% ... 54% 29” ................................31% ... 33% Fat Bike ...........................5% ..... 5% 29+ .................................1% ..... 1% Do you plan to buy a mountain bike in the coming year? Yes ...............................27% ... 36% No ................................38% ... 32% Undecided ....................35% ... 32% What is your main source of information on new mountain bikes? MBA..............................76% ... 73% Bike shops ....................15% ... 29% Friends ............................8% ... 22% Other mags .....................6% ... 17% People at races ...............2% ..... 5% Internet mess boards ......8% ... 36% Catalogs..........................1% ..... 7% Other ..............................4% ..... 1% What brand of mountain bike will you buy next? Airborne ..........................2% ..... 2% Azonic .............................0% ..... 1% Bianchi ............................0% ..... 1% Canfield ...........................1% ..... 1% Cannondale.....................3% ..... 2% Commencal ....................0% ..... 1% Cove ...............................0% ..... 1% Devinci ............................0% ..... 1% Diamondback..................1% ..... 1% Ellsworth .........................0% ..... 1% Felt ..................................1% ..... 1% Fezzari.............................0% ..... 1% Fisher ..............................1% ..... 1% Foes ................................1% ..... 1% Giant .............................10% ... 11% GT ...................................1% ..... 1% Haro ................................2% ..... 2% Ibis ..................................1% ..... 1% Intense ............................2% ..... 2% Jamis ..............................2% ..... 2% KHS ................................2% ..... 1% Kona ...............................2% ..... 3% Lapierre ...........................0% ..... 1% Marin ...............................1% ..... 1% Mongoose .......................1% ..... 1% Moots..............................0% ..... 1% Motobecane....................1% ..... 1% Niner ...............................1% ..... 3% Norco ..............................2% ..... 1% Pivot ................................5% ..... 3% Raleigh ............................1% ..... 1% Redline ............................1% ..... 2% Rocky Mountain ..............1% ..... 1% Salsa ...............................1% ..... 1% Santa Cruz ......................7% ..... 7% Schwinn ..........................1% ..... 1% Scott ...............................3% ..... 2% Seven ..............................0% ..... 1% Specialized ....................13% ... 13% Transition .........................1% ..... 1% Trek .................................9% ..... 7% Turner..............................1% ..... 1% Ventana ...........................1% ..... 1% Yeti ................................12% ..... 2% Undecided ....................38% ... 34% If you plan to buy a fat bike, what brand? 808 .................................0% ..... 1% 919 .................................0% ..... 1% Borealis ...........................2% ..... 2% Fatback ...........................2% ..... 1% KHS ................................2% ..... 3% Kona ...............................2% ..... 3% Motobecane....................2% ..... 2% Reeb ...............................1% ..... 1% Salsa ...............................7% ..... 6% Specialized ....................10% ... 10% Surly ................................7% ..... 9% Trek .................................9% ..... 4% Undecided ....................53% ... 60% Other ...............................3% ..... 6%

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Do you own a road bike? Yes ...............................42% ... 41% No .................................58% ... 59% Do you plan to buy a road bike? Yes ...............................13% ... 41% No .................................63% ... 59% Undecided ....................24% ..... 0%

PARTS AND ACCESSORIES

What is your main source of information for purchasing bicycle parts? MBA..............................48% ... 26% Catalogs..........................3% ..... 2% Other mags .....................3% ..... 1% Bike shop ......................20% ... 14% Friends ............................7% ..... 5% Internet..........................31% ... 52% Other ..............................3% ..... 1% Where do you buy the majority of your bicycle parts? Bike shop ......................54% ... 49% Internet..........................38% ... 48% Mail order catalog............5% ..... 1% Mail order ad ...................1% ..... 1% Sporting goods store ......1% ..... 1% Other ...............................1% ..... 1% How much do you spend on bicycle parts each year? less then $199 ..............21% ... 19% $200-$349 ....................29% ... 26% $350-$499 ....................20% ... 18% $500-$649 ....................11% ... 15% $650-$999 ......................8% ... 10% $1,000-$1499 .................7% ..... 7% $1,500+ ..........................4% ..... 5% Do you run your tires tubeless? Yes ................................48% ... 42% No .................................52% ... 58% What brand(s) of forks have you purchased? Cannondale.....................2% ..... 1% DT ..................................1% ..... 1% Fox ................................30% ... 28% Magura............................1% ..... 1% Manitou ...........................3% ..... 7% Marzocchi .......................5% ..... 6% RockShox .....................32% ... 35% RST .................................1% ..... 1% Suntour ...........................3% ..... 4% White Brothers ................1% ..... 1% X-Fusion ..........................2% ..... 2% Other ...............................3% ..... 1% None .............................34% ... 34% What brand(s) of seatposts have you purchased? Answer ............................1% ..... 1% American Classic.............1% ..... 1% Easton.............................9% ... 10% Fizik .................................1% ..... 1% FSA .................................3% ..... 4% Gravity Dropper ...............3% ..... 2% Kore ................................1% ..... 1% KS ...................................5% ..... 7% Maverick .........................0% ..... 1% Race Face .......................4% ..... 6% Ringle ..............................1% ..... 1% RockShox .......................6% ..... 7% Shimano..........................4% ..... 3% Sunline ............................0% ..... 1% Syncros ...........................2% ..... 2% Thomson.......................17% ... 17% Truvativ ............................3% ..... 4% U.S.E...............................1% ..... 1% WTB ................................1% ..... 2% Other .............................15% ... 21% None .............................40% ... 44% What brand(s) of wheels have you purchased? Alex .................................1% ..... 2% American Classic.............1% ..... 2% Azonic .............................1% ..... 1% Bontrager ........................6% ..... 6% Crank Brothers ................2% ..... 1% DT ..................................5% ..... 6% Easton.............................5% ..... 5% Enve Composites ............1% ..... 1% Ellsworth .........................1% ..... 1% FSA .................................1% ..... 1% Gravity.............................1% ..... 1% Industry Nine ...................1% ..... 2% Loaded............................1% ..... 1% Mavic ............................17% ... 18% Novatec ..........................1% ..... 1% Ringle ..............................2% ..... 2% Ritchey ............................1% ..... 1% Shimano..........................6% ..... 6% Specialized ......................5% ..... 5% Spinergy ..........................1% ..... 1%

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SRAM .............................1% ..... 1% Stans NoTubes/ZTR......12% ... 12% Other ...............................0% ..... 5% What brand(s) of pedals have you purchased? Atom Lab ........................1% ..... 1% Azonic .............................2% ..... 3% Crank Brothers ..............21% ... 22% HT Components .............1% ..... 1% Loaded............................1% ..... 1% Look................................2% ..... 2% Ritchey ............................1% ..... 2% Shimano........................48% ... 53% Spank .............................2% ..... 3% Speedplay .......................2% ..... 3% Sunline ............................1% ..... 1% Time ................................5% ..... 6% VP Components..............1% ..... 2% Wellgo .............................6% ... 10% WTB ............................... 1% ..... 1% Xpedo .............................2% ..... 2% Other .............................15% ... 11% None ...............................9% ... 11% What brand(s) of stems have you purchased? 3T ...................................1% ..... 1% Answer ............................1% ..... 2% Azonic .............................2% ..... 2% Bontrager ........................7% ..... 8% Coda ...............................1% ..... 1% Control Tech ....................1% ..... 1% Enve Composites ............1% ..... 1% Easton...........................11% ... 12% FSA .................................4% ..... 5% Kore ................................3% ..... 3% Loaded............................1% ..... 1% Race Face .......................8% ... 14% Ringle ..............................1% ..... 1% Ritchey ............................7% ..... 7% Salsa ...............................1% ..... 1% Spank .............................1% ..... 1% Syncros ...........................2% ..... 2% Sunline ............................1% .... 1% Thomson.......................10% ... 12% Tioga ...............................1% ..... 1% Titec ................................2% ..... 2% Transition .........................1% ..... 1% Truvativ ............................5% ..... 6% WTB ................................1% ..... 1% Stock ............................20% ... 22% Other .............................10% ..... 9% None .............................24% ... 24% What brand(s) of grips have you purchased? A’ME ...............................2% ..... 1% ATI...................................1% ..... 1% Answer ............................1% ..... 1% Azonic .............................1% ..... 1% Bontrager ........................5% ..... 6% Ergon ............................10% ... 14% GrabOn ...........................1% ..... 1% GripShift ..........................1% ..... 2% Intense ............................1% ..... 1% Lizard Skins...................10% ... 13% Kore ................................1% ..... 1% ODI................................20% ... 26% Oury ................................6% ..... 8% Pedros ............................1% ..... 1% Race Face .......................3% ..... 5% Renthal............................1% ..... 1% Ritchey ............................1% ..... 3% Specialized ......................9% ... 14% Sunline ............................1% ..... 1% Syncros ...........................1% ..... 1% Tioga ...............................1% ..... 1% WTB ................................4% ..... 4% Yeti ..................................2% ..... 3% Stock ..............................8% ... 11% Other ............................13% ... 12% None .............................12% ... 15% What brand(s) of brakes have you purchased? Avid ...............................26% ... 30% Formula ...........................4% ..... 3% Hayes ..............................6% ..... 7% Hope ...............................2% ..... 2% Magura............................3% ..... 4% Pro Max ..........................1% ..... 1% Shimano........................32% ... 36% Tektro ..............................2% ..... 3% Stock ............................14% ... 16% Other ...............................2% ..... 2% None .............................22% ... 18% What brand(s) of tires have you purchased? Bontrager ......................11% ... 16% Continental ....................17% ... 21% CST.................................1% ..... 2% Duro ................................1% ..... 1%

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Geax ...............................3% ..... 5% Hutchinson......................5% ..... 5% Intense ............................1% ..... 1% IRC ..................................2% ..... 2% Kenda ...........................27% ... 32% Maxxis...........................21% ... 30% Michelin ...........................4% ..... 7% Panaracer........................4% ..... 9% Ritchey ............................1% ..... 2% Schwalbe ......................12% ... 22% Specialized ....................18% ... 26% Tioga ...............................1% ..... 2% Vee Rubber .....................2% ..... 2% WTB ..............................12% ... 18% Other ...............................6% ..... 7% What brand(s) of chains have you purchased? KMC..............................18% ... 25% Rohloff.............................1% ..... 1% Shimano........................52% ... 54% SRAM ...........................41% ... 45% Wippermann ...................1% ..... 2% What brand(s) of shifters have you purchased? SRAM ...........................25% ... 30% Shimano........................41% ... 48% Other ...............................1% ..... 1% None .............................33% ... 32% What brand(s) of cranks have you purchased? Azonic .............................1% ..... 1% Blackspire .......................1% ..... 1% Bontrager ........................3% ..... 1% Cook Brothers.................1% ..... 1% Crank Brothers ................2% ..... 1% FSA .................................5% ..... 4% MRP ................................0% ..... 1% Profile ..............................0% ..... 1% Sugino.............................1% ..... 1% Race Face .......................9% ... 10% Ritchey ............................1% ..... 1% SRAM ...........................15% ... 16% Shimano........................34% ... 34% Syncros ...........................1% ..... 1% Truvativ ............................6% ..... 7% White Industries...............1% ..... 1% Stock ............................16% ... 19% Other ...............................1% ..... 3% None .............................26% ... 25% What brand(s) of hubs have your purchased? American Classic.............2% ..... 2% Atomlab ..........................1% ..... 1% Chris King .......................7% ..... 7% Chub ...............................1% ..... 1% DT ..................................9% ... 11% Hope ...............................2% ..... 5% Hugi ................................1% ..... 1% Industry Nine ...................2% ..... 3% Novatec ..........................1% ..... 1% Phil Wood........................1% ..... 1% Profile ..............................1% ..... 1% Ringle ..............................2% ..... 2% Rohloff.............................1% ..... 1% Shimano........................12% ... 18% Spank .............................1% ..... 1% Sunline ............................1% ..... 1% WTB ................................3% ..... 3% White Industries...............1% ..... 1% Stock ............................18% ... 25% Other .............................13% ... 16% None .............................35% ... 38% What brand(s) of handlebars have you purchased? Answer ............................5% ..... 2% Atomic.............................1% ..... 1% Azonic .............................2% ..... 3% Bontrager ........................8% ..... 8% Easton...........................21% ... 22% Enve Conposites .............1% ..... 2% FSA .................................3% ..... 6% Kore ................................1% ..... 1% ODI..................................1% ..... 1% Profile ..............................1% ..... 1% Race Face .......................9% ... 13% Renthal............................4% ..... 3% Ritchey ............................6% ..... 7% Salsa ...............................2% ..... 1% Spank .............................1% ..... 1% Specialized ......................8% ..... 8% Sunline ............................1% ..... 1% Syncros ...........................1% ..... 2% Tioga ...............................1% ..... 1% Titec ................................2% ..... 2% Truvativ ............................4% ..... 6% WTB ................................1% ..... 1% Stock ............................20% ... 36% Other .............................13% ... 21%

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What brand(s) of seatposts have you purchased? Answer.............................1%...... 1% American Classic.............1%...... 1% Atomlab...........................0%...... 1% Easton..............................9%.... 10% Fizik..................................1%...... 1% FSA..................................3%...... 4% Gravity Dropper................3%...... 2% Kore.................................1%...... 1% KS....................................5%...... 7% Maverick..........................0%...... 1% Race Face........................4%...... 6% Ringle...............................1%...... 1% RockShox........................6%...... 7% Shimano...........................4%...... 3% Sunline.............................0%...... 1% Syncros............................2%...... 2% Thomson........................17%.... 17% Truvativ.............................3%...... 4% WTB.................................1%...... 2% Other..............................16%.... 21% None..............................40%.... 44% What brand(s) of seats have you purchased? Atomlab...........................1%...... 1% Azonic..............................2%...... 1% Bontrager.........................7%...... 8% Cobb................................1%...... 1% Ergon...............................1%...... 1% FSA..................................2%...... 1% Fizik..................................7%...... 9% Gravity..............................1%...... 1% Koobi...............................1%...... 1% Kore.................................1%...... 1% Prologo............................1%...... 1% San Marco.......................2%...... 2% SDG.................................2%...... 3% Selle Italia.......................11%.... 10% Smanie.............................1%...... 1% Specialized.....................17%.... 18% Ritchey.............................1%...... 1% Tioga................................1%...... 1% WTB...............................38%.... 36% Velo..................................1%...... 2% Other..............................12%...... 8% None..............................20%.... 27%

BIKE APPAREL

How much do you spend on bicycle apparel each year? Less than $199..............47%.... 48% $200-$349.....................32%.... 31% $350-$499.....................12%.... 12% $500-$649.......................5%...... 5% $650-$999.......................2%...... 2% $1,000-$1,499.................1%...... 1% $1,500+...........................1%...... 1% What is your main source of information for purchasing bicycling apparel? Bike shops.....................28%.... 35% Catalogs...........................6%...... 9% Friends.............................6%...... 9% Internet...........................33%.... 65% Mail order ads..................2%...... 1% MBA...............................35%.... 22% Other mags......................1%...... 5% Other................................6%...... 1% Where do you buy the majority of your bicycling apparel? Bike shops.....................44%.... 42% Mail order catalog............7%...... 3% Internet...........................39%.... 48% Sporting goods................9%...... 7% Other................................4%...... 2% What brand(s) of cycling shoes do you own? AXO.................................1%...... 1% Answer.............................3%...... 1% Bontrager.........................6%...... 5% Cannondale......................6%...... 1% Carnac.............................1%...... 1% Louis Garneau..................3%...... 3% Diadora............................4%...... 3% Five Ten............................8%.... 11% Fly Racing........................2%...... 2% Gaerne.............................0%...... 1% Lake.................................3%...... 3% Nike..................................5%...... 3% Northwave.......................2%...... 3% Pearl Izumi.......................1%...... 1% Shimano.........................23%.... 32% Sidi...................................8%.... 12% SixSixOne........................4%...... 2% Specialized.....................20%.... 21% Other..............................15%.... 20% None..............................10%.... 21%

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What type of cycling shorts do you wear? Baggy............................58%.... 79% Lycra bib........................16%.... 18% Lycra shorts...................21%.... 29% Other..............................13%...... 2% What brand(s) of cycling shorts do you own? AXO ................................1%...... 1% Azonic..............................3%...... 2% Bellweather......................2%...... 4% Bontrager.........................9%...... 5% Cannondale......................7%...... 5% Dainese............................3%...... 1% Dakine..............................8%...... 0% Fly Racing........................3%...... 2% Fox.................................18%.... 32% Kona................................2%...... 1% Louis Garneau..................7%...... 9% Nema...............................1%...... 2% Pearl Izumi.....................20%.... 31% Performance....................6%...... 9% Primal Wear......................4%...... 3% Royal................................2%...... 4% SixSixOne........................3%...... 2% Specialized.......................9%.... 10% Sugoi...............................8%...... 8% Swobo.............................1%...... 1% Troy Lee...........................7%...... 7% Other..............................24%.... 35% None..............................13%.... 18% What brand(s) of cycling jersey do you own? AXO.................................1%...... 1% Azonic..............................2%...... 2% Bellweather......................2%...... 3% Bontrager.........................6%...... 4% Cannondale......................9%...... 4% Fox.................................17%.... 30% Louis Garneau..................8%...... 8% Mavic...............................1%...... 2% Nema...............................1%...... 1% One Industries..................2%...... 2% Pearl Izumi.....................17%.... 23% Performance....................6%...... 8% Primal Wear......................9%.... 11% Royal................................4%...... 5% SixSixOne........................3%...... 2% Sombrio...........................1%...... 1% Specialized.......................9%...... 9% Sugoi...............................5%...... 7% Swobo.............................1%...... 1% Troy Lee .........................8%...... 9% Other..............................15%.... 18% None..............................17%.... 33% What brand(s) of helmet do you own? Azonic..............................1%...... 1% Bell.................................31%.... 32% Bontrager.........................4%...... 5% Fly Racing........................3%...... 3% Fox.................................13%.... 14% Giro................................36%.... 40% Lazer................................1%...... 3% Louis Garneau..................4%...... 3% Oâ&#x20AC;&#x2122;Neal..............................0%...... 1% POC.................................3%...... 3% Pryme..............................1%...... 1% Royal................................0%...... 1% SixSixOne........................3%...... 5% Smith...............................1%...... 1% Specialized.....................18%.... 18% Trek..................................2%...... 3% Troy Lee...........................6%...... 4% Urge.................................1%...... 1% Uvex.................................3%...... 2% Other..............................12%.... 13% None................................2%...... 2% What brand(s) of cycling gloves do you own? Answer.............................4%...... 3% AXO.................................1%...... 1% Azonic..............................1%...... 1% Bontrager.........................8%...... 5% Cannondale .....................2%...... 2% Dainese............................1%...... 1% Dakine..............................4%...... 5% Fly Racing........................3%...... 2% Fox.................................29%.... 41% Giro................................10%.... 15% Lizard Skins......................2%...... 1% Louis Garneau..................3%...... 3% Nashbar...........................2%...... 1% One Industries..................1%...... 1% Pearl Izumi.....................19%.... 21% Performance....................4%...... 3% Royal................................1%...... 2% SixSixOne........................9%...... 7% Specialized.....................17%.... 18% Trek..................................2%...... 2% Troy Lee...........................6%...... 8% Other..............................17%.... 13% None................................3%...... 9%

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BICYCLE ACCESSORIES

How much do you spend on bicycle accessories each year? Less than $249..............49%.... 56% $250-$399.....................26%.... 28% $400-$599.....................14%.... 11% $600 -$1000...................9%...... 3% $1000+............................2%...... 2% What is your main source of information for purchasing bicycling accessories? MBA...............................36%.... 45% Ads in MBA....................16%.... 18% Catalogs...........................4%...... 8% Other Mags......................4%...... 9% Bike Shop......................23%.... 33% Friends...........................13%.... 17% Internet Forums..............17%.... 40% Other ...............................5%...... 2% Where do you buy most of your cycling accessories? Bike shop.......................45%.... 46% Mail order catalog............6%...... 3% Sporting good................17%...... 2% Internet...........................29%.... 48% Other................................8%...... 1% If you own a cycle computer, which brand(s)? Cat Eye..........................24%.... 35% Cycle-ops.........................1%...... 1% Garmin...........................17%.... 34% Niterider...........................1%...... 1% Polar................................1%...... 4% Schwinn...........................4%...... 2% Shimano...........................6%...... 3% Sigma.............................10%...... 9% Specialized.....................11%...... 7% Trek..................................6%...... 4% Vetta.................................3%...... 3% Other..............................17%.... 18% If you own bicycle lights, which brand(s)? Cat Eye..........................14%.... 24% Cygolite............................7%...... 9% Hope................................1%...... 1% Jet....................................1%...... 1% Knog................................1%...... 2% Lezyne.............................1%...... 6% Light & Motion..................8%...... 9% Lupine..............................1%...... 1% Marwi...............................1%...... 1% Nightsun..........................1%...... 1% Niterider.........................24%.... 34% SSB.................................1%...... 1% Specialized.......................5%...... 3% Turbo Cat.........................0%...... 1% Vetta.................................2%...... 1% VistaLite...........................3%...... 1% Trek..................................2%...... 4% Other..............................28%.... 38%

ABOUT YOU

How often do you buy MBA? 1-4 issues a year............16%.... 18% 5-8 issues......................15%...... 9% 9-12 issues......................9%...... 7% Subscription...................60%.... 43% I only read the website.............. 23% How long have you been reading MBA? Less than 1 year.............15%.... 20% 1-2- years......................15%.... 20% 2-3 years........................18%.... 14% 3-4 years........................12%...... 6% 4+ years.........................40%.... 40% How many other people look through your copy of MBA? None..............................26%.... 43% 1....................................31%.... 26% 2....................................19%.... 18% 3....................................14%...... 7% 4......................................4%...... 2% 5......................................1%...... 1% 6+....................................5%...... 3% How often do you look at cycling-related websites? 3x per day........................4%.... 20% 2x per day........................5%.... 10% Everyday........................37%.... 32% 2x per week...................14%.... 14% Weekly...........................17%.... 17% Monthly..........................23%...... 7% Have you purchased cycling parts on the Internet? Yes ................................72%.... 85% No..................................28%.... 15% What is your gender? Male...............................84%.... 96% Female...........................16%...... 4%

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What is your age? 12 or younger...................1%...... 0% 13-15...............................3%...... 1% 16-19...............................4%...... 3% 20-24...............................5%...... 4% 25-29...............................6%...... 7% 30-34...............................7%.... 12% 35-39...............................9%.... 17% 40-44.............................16%.... 19% 45-49.............................15%.... 16% 50-54.............................17%.... 11% 55+................................17%.... 10% Are you married? Yes ................................69%.... 69% No..................................31%.... 31% What is you total yearly household income? $150k+..........................14%.... 15% $120k-$149k.................11%.... 14% $90k-$119k...................17%.... 19% $70k-$89k.....................14%.... 15% $50k-$69k.....................16%.... 13% $30k-$49k.....................17%.... 13% Under $30k....................11%.... 11% Which brand of smartphone do you own? Android..........................28%.... 38% Blackberry........................2%...... 2% iPhone............................36%.... 47% Windows..........................7%...... 2% Other................................3%...... 3% None..............................24%.... 11% If none, do you plan to purchase a smartphone? Yes.................................44%.... 28% No..................................56%.... 72% Which brand of tablet/e-reader do you own? Android-based...............14%.... 16% iPad................................15%.... 13% iPad2.............................10%.... 14% iPad3...............................8%.... 12% Kindle...............................5%...... 3% Kindle Fire........................7%...... 5% Nook................................2%...... 2% Other................................2%...... 5% None..............................39%.... 32% If none, do you plan to purchase a tablet/e-reader? Yes.................................31%.... 20% No..................................69%.... 80% Do you read magazines on your smartphone/tablet? Yes.................................28%.... 46% No..................................72%.... 54% Are you interested in getting MBA on your smartphone/tablet? Yes.................................38%.... 46% No..................................62%.... 54% What social sites do you use? Facebook.......................38%.... 82% Google+.........................17%.... 23% Instagram.......................15%.... 23% Pinterest...........................9%...... 9% Reddit..............................3%...... 5% Stumble Upon..................1%...... 2% Tumblr..............................2%...... 4% Twitter............................10%.... 22% YouTube.........................34%.... 64% Which of our social sites do you follow? Facebook.......................34%.... 82% Google+...........................8%.... 11% Instagram.......................10%.... 16% Twitter............................16%.... 15% YouTube.........................31%.... 34% If you are over 18, what is your level of education? High school grad............34%.... 25% Attending college...........10%.... 13% College grad...................45%.... 62% Other..............................11%.... 10% What type of bike do you own? Aggressive Trail..............27%.... 28% Cross-country race........36%.... 44% Downhill...........................8%...... 5% Trailbike..........................48%.... 51% Dirt jump/skatepark..........3%...... 3% Dual slalom/mtn. cross.....2%...... 1% Fat Bike............................1%...... 3% What type of riding do you participate in? Dirt jumping....................14%...... 4% Enduro...........................14%.... 18% cross cntry/trail...............68%.... 97% Gravity/downhill..............14%.... 13% Other................................5%...... 4% Do you race? If so, which events? 6 hr..................................4%...... 6% 12 hr................................3%...... 4% 24 hr................................2%...... 3%

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Cross country.................20%.... 27% Downhill...........................3%...... 2% Marathon.........................2%...... 5% Dual slalom/mtn. cross.....1%...... 1% Super D............................3%...... 3% What class do you compete in? Beginner........................34%.... 40% Cat 2/sport.....................43%.... 35% Cat 1/expert...................11%...... 7% Collegiate.........................0%...... 1% High school league...........1%...... 3% Jr......................................1%...... 1% Masters............................8%.... 13% Pro...................................1%...... 1% How often do you race a year? 1-5 times........................71%.... 74% 6-14 times......................23%.... 20% 15-24 times......................4%...... 4% 25+..................................2%...... 2% Are you a member of any of the following: IMBA..............................26%.... 20% NICA................................1%...... 2% USA Cycling.....................9%...... 8% Other................................6%...... 7% None..............................58%.... 74% How many hours a week do you ride? Less than 3....................10%.... 10% 3-6.................................41%.... 41% 7-9.................................30%.... 25% 10-13.............................11%.... 17% 14-17...............................4%...... 4% 18-20...............................1%...... 1% 21+..................................3%...... 2% How many other members of your family ride mountain bikes? None..............................42%.... 39% 1....................................32%.... 35% 2....................................17%.... 15% 3......................................5%...... 7% 4+....................................4%...... 4% Have you ever taken a mountain bike vacation? Yes ................................48%.... 41% No..................................27%.... 39% Plan to............................25%.... 20% How much of your bicycle maintanence is done by you? 100%.............................17%.... 20% 75-99%..........................29%.... 32% 50-74%..........................35%.... 20% 25-49%..........................10%.... 15% Less than 25%.................9%.... 13% Do you own a pickup? Yes ................................56%.... 35% No..................................44%.... 65% What brand of pickup do you own? Chevrolet........................19%.... 17% Dodge............................17%.... 17% Ford...............................23%.... 24% GMC................................8%...... 6% Honda..............................4%...... 2% Nissan..............................9%...... 9% Toyota............................17%.... 26% Other................................3%.... 14% What other vehicles do you own? BMX bike.........................7%...... 7% Car.................................51%.... 70% Motorhome/RV................8%...... 6% Off-road motorcycle.......12%...... 9% Skateboard......................8%.... 10% SUV...............................32%.... 39% What other sports/activities do you participate in? BMX.................................4%...... 5% Boating..........................17%.... 18% Camping........................39%.... 56% Fishing............................30%.... 31% Motorcycle riding............13%.... 18% Road cycling..................25%.... 38% Rock climbing..................4%.... 10% Running.........................21%.... 34% Skiing.............................14%.... 24% Snowboarding................12%.... 19% Weight lifting...................15%.... 28% Truck off-roading..............4%...... 7% What brand casual shoes do you wear? Adidas............................16%.... 25% Airwalk.............................1%...... 2% Converse..........................9%.... 10% DC...................................6%...... 6% Etnies...............................2%...... 3% New Balance..................11%.... 24% Nike................................26%.... 44% Puma...............................3%...... 7% Skechers..........................6%...... 9% Vans...............................15%.... 20% Other..............................35%.... 36% None................................2%...... 7%

DISCOUNTS

GENERAL ADVERTISING RATES Black & White

12X

1 Page....................... $4,120...................$3,955.................$3,790..................... $3,560 2/3.............................. 3,420.....................3,280...................3,145....................... 2,955 1/2.............................. 2,800.....................2,690...................2,575....................... 2,425 1/3.............................. 2,095.....................2,015...................1,930....................... 1,820 1/4.............................. 1,605.....................1,540...................1,475....................... 1,385 1/6.............................. 1,195.....................1,145...................1,095....................... 1,030

Black & One Color

1 Page....................... $5,101...................$4,795.................$4,580..................... $4,300 2/3.............................. 4,110.....................3,935...................3,755....................... 3,520 1/2.............................. 3,360.....................3,215...................3,070....................... 2,885 1/3.............................. 2,555.....................2,445...................2,335....................... 2,195

Four-Color

1 Page....................... $6,110...................$5,845.................$5,585..................... $5,245 2/3.............................. 5,010.....................4,795...................4,580....................... 4,300 1/2.............................. 3,970.....................3,800...................3,635....................... 3,410 1/3.............................. 3,115.....................2,980...................2,845....................... 2,675

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Mountain Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page $820 970 $785 935 $745 895 $705 855 3-inch $565 690 $530 655 $500 625 $445 570 2-inch $445 545 $420 520 $395 495 $355 455 1-inch $260 360 $245 345 $230 330 $205 305

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015........................10/6/14.................10/13/14................ 12/4/14 February 2015......................11/4/14.................11/11/14.................. 1/8/15 March 2015..........................12/4/14.................12/11/14.................. 2/5/15 2015 Buyer’s Guide............12/15/14.................12/24/14................ 2/19/15 April 2015 ..............................1/9/15...................1/16/15.................. 3/5/15 May 2015................................2/9/15.....................2/7/15.................. 4/9/15 June 2015...............................3/6/15...................3/13/15.................. 5/7/15 July 2015................................4/7/15...................4/14/15.................. 6/4/15 August 2015...........................5/5/15...................5/12/15.................. 7/2/15 September 2015.....................6/4/15...................6/11/15.................. 8/6/15 October 2015.........................7/6/15...................7/13/15.................. 9/3/15 November 2015......................8/3/15...................8/10/15................ 10/1/15 December 2015......................9/4/15...................9/11/15................ 11/5/15 January 2016........................10/5/15.................10/12/15................ 12/3/15

FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

New advertisers are required to pay the first three months in advance to establish credit.

TOTAL MONTHLY REACH

288,000

PRINT RUN (+Digital issues)

90,000

PAID SUBSCRIPTIONS

15,300

PAID NEWSSTAND SALES

38,000

TOTAL PAID SALES

53,300

PROMOTIONAL DISTRIBUTION

1,000

TOTAL DISTRIBUTION

54,300

READERS PER COPY

3.1

ROADBIKEACTION.COM MONTHLY UNIQUE VISITS MONTHLY TOTAL VISITS MONTHLY PAGE VIEWS FACEBOOK 2014 VIDEO DOWNLOADS AVERAGE AGE

102,000 150,000 235,000 140,000 273,810 46

MALE

96%

COLLEGE GRADUATE

73%

ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2015

$104,000 40%

JULY 2014 ISSUE & GOOGLE ANALYTICS

In just six short years, Road Bike Action has gone from a drop-bar start-up to America’s leading road-specific magazine. Not only does that say something about the focus and solid effort of the editorial staff, but also the bike industry itself, which has clearly recognized RBA as the leading print and digital publication in the field. In less than a decade, RBA has worked hard to gain the trust and confidence of the bike industry through responsible and accurate reporting and reviews. With the most editorial pages committed to testing new bikes and products, RBA has set itself apart with its longstanding goal of bringing readers all the most pertinent information on product innovation and technology. From electric drivetrains to gravel bikes and disc brakes, RBA editors have traveled around the globe, both riding and racing, to bring consumers the latest news

on the bikes and products that are shaping the future of our sport. RBA continues to connect the reader with the latest product breakthroughs with its many exclusive, first-run product evaluations. When most people were still just talking about exotic carbon fiber bikes like the Calfee Manta, Factor F1, Lightweight Urgestalt and the Colnago C-60, RBA editors were testing them and delivering the results to readers in over 100 countries. And although it’s a category that remains a bit undefined, RBA was not about to take a wait-and-see approach with the growing category of gravel bikes. While most other publications adopted the waitand-see approach by sitting on the sidelines, RBA took a leadership role three years ago and dug deep with the frame builders to better understand where this new design trend was headed.

It’s because of that high level of dedication to the sport’s forward thinkers that, year after year, RBA still commits more pages to the bike shows than all the other road publications combined. From Eurobike to Interbike and, of course, the North American Handmade Bicycle Show, RBA editors can always be found in the aisles acting as a type of conduit, connecting readers to the latest industry goings-on. As always, we continue to shine as bright a light on the small-time, one-off frame builders as we do the big brands. More than just testing products and visiting bike shows, RBA has maintained a solid record of participating in a variety of races, charity rides and Gran Fondos around the globe as a means of staying close to the real pulse of the sport—the consumers. From riding among the wide variety of recreational riders and racers, we’re able to ask the important questions: What product trends are they interested in? Why did

they choose the bikes they’re riding? Where is the best Mexican food? Of course, as everyone knows, staying social is what it’s all about. Even when we’re stuck in the palatial RBA office, we’re constantly staying in touch with our readers by engaging our 140,000+ Facebook friends and 6000+ Instagram eyes with a myriad of schwag contests and the latest industry gossip and news. And there are just two reasons why all of this takes place—experience and passion. With a combined history in the sport that adds up to over 50 years among the three editors (not counting another 50+ among our three active contributors), RBA has set itself apart with a level of experience not found anywhere else. As for passion, all there is to know is, we are battle-tested and infused with a desire to ride as many miles of new road as possible. If we’re not showing up with pen, paper, computer and camera in hand, then you can rest assured that we’ll be there ready to ride!

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The group at RBA is as technically savvy about road bikes as they are reaching road riders with their message. Michael Mayer Road Brand Manager, Trek Bicycles

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BICYCLE PURCHASING Do you own a road bike? Yes...................................96%...97% No......................................4%.....3% How many road bikes do you own? 1......................................35%...41% 2......................................38%...35% 3......................................17%...14% 4........................................4%.....5% 5+......................................6%.....5% Do you own a time trial/triathlon bike? Yes.....................................6%.....9% No....................................94%...91% Do you own a cyclocross bike? Yes...................................18%...18% No....................................82%...82% Do you own a tandem? Yes.....................................8%.....4% No....................................92%...96% Do you own a mountain bike? Yes...................................59%...64% No....................................41%...36% Do you plan on buying a mountain bike? Yes...................................17%...23% No....................................83%...77% Was your newest bike a complete bike or frame? Complete.........................78%...76% Frame...............................22%...24% What frame material is your newest bike made of? Aluminum.........................24%...30% Carbon fiber.....................61%...58% Steel...................................9%.....7% Titanium.............................5%.....4% Other..................................1%.....1% What brand is your newest road bike? Alchemy.............................0%.....1% Argon 18............................1%.....1% BH.....................................1%.....1% Bianchi...............................4%.....2% BMC..................................1%.....2% Boardman..........................0%.....1% Calfee.................................1%.....1% Cannondale......................13%...12% Canyon..............................0%.....1% Cervelo...............................2%.....5% Colnago.............................2%.....1% Culprit................................0%.....0% De Rosa.............................1%.....1% Felt ....................................2%.....4% Fezzari................................0%.....1% Focus.................................1%.....1% Franco................................0%.....1% Fuji.....................................2%.....3% Giant..................................7%.....8% GT......................................2%.....1% Guru...................................0%.....1% Jamis.................................0%.....2% Kestrel................................1%.....1% KHS...................................0%.....1% Kona..................................1%.....1% Kuota.................................0%.....1% LaPierre..............................0%.....1% Litespeed...........................2%.....1% Look...................................1%.....1% Lynskey..............................1%.....1% Marin..................................1%.....1% Masi...................................1%.....1% Merckx...............................1%.....1% Merlin.................................1%.....1% Moots.................................1%.....1% Motobecane.......................3%.....1% Orbea ................................1%.....1% Pegoretti............................0%.....1% Pinarello.............................2%.....3% Pivot (Vault)........................1%.....1% Raleigh...............................1%.....1% Redline...............................1%.....1% Ridley.................................1%.....2% Rikulu.................................1%.....1% Ritte...................................0%.....1% Salsa..................................1%.....1% Sarto..................................0%.....1% Schwinn.............................1%.....1% Scott..................................2%.....3% Serotta...............................0%.....1% Seven Cycles.....................1%.....1% Specialized.......................19%...18% Time ..................................1%.....1% Tommasini..........................1%.....1% Torelli..................................0%.....1% Trek..................................11%...14%

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Van Dessel.........................0%.....1% Volagi.................................0%.....1% Willier.................................1%.....2% Other................................14%...16% How much did your newest road bike cost? $7000+..............................8%...10% $5000-$6999...................13%...12% $4000-$4999.....................9%.....9% $3000-$3999...................16%...15% $2500-$2999.....................4%.....8% $2000-$2499...................15%...11% $1500-$1999...................13%...12% $1000-$1499...................11%...11% $700-$999.........................5%.....6% $699 or less.......................6%.....6% Where did you buy your newest road bike? Bike shop.........................77%...73% Internet.............................11%...14% Used..................................6%.....7% Other..................................6%.....6% When did you purchase your bike? Jan-Mar...........................34%...31% Apr-Jun............................32%...28% July-Sept..........................14%...20% Oct-Dec...........................20%...21% What is your main source of information for purchasing bicycles? Ads in RBA......................22%...23% Editorial in RBA................38%...43% Friends recommend.........26%...34% Price.................................18%...27% Pro-rider endorse...............4%.....7% Roadbikeaction.com........10%...34% What is your source for information on new road bikes? RBA.................................70%...51% Internet.............................34%...67% Roadbikeaction.com..........6%...23% Other mags......................17%...18% Bike shop.........................33%...34% Friends.............................11%...18% Do you plan on buying a road bike in the next 12 months? Yes...................................34%...46% No....................................66%...54% Do you plan on buying a complete bike or frame only? Complete.........................84%...73% Frame only.......................16%...27% What type will your next bike be? Road................................69%...69% Commuter..........................1%.....1% Cyclocross.......................12%...12% Gravel................................5%.....5% Tandem..............................0%.....1% Time Trial............................1%.....3% Touring...............................4%.....2% Track..................................0%.....1% Triathlon.............................2%.....2% Undecided.........................6%.....4% What frame material will your next bike be made of? Aluminum.........................16%...16% Carbon Fiber....................68%...71% Steel...................................6%.....7% Titanium.............................8%.....5% Other..................................2%.....1% What brand of road bike do you plan to buy next? Alchemy.............................0%.....0% Argon 18............................0%.....1% BH.....................................1%.....1% Bianchi...............................4%.....3% BMC..................................0%.....4% Boardman..........................1%.....1% Calfee.................................1%.....1% Cannondale........................9%...13% Canyon..............................1%.....1% Cervelo...............................4%.....6% Colnago.............................1%.....5% Culprit................................0%.....0% De Rosa.............................1%.....1% Felt ....................................2%.....3% Fezzari................................0%.....1% Focus.................................1%.....1% Franco................................0%.....1% Fuji.....................................4%.....2% Giant..................................4%.....6% GT......................................1%.....1% Guru...................................0%.....1% Jamis.................................0%.....1% Kestrel................................0%.....1% KHS...................................1%.....1% Kona..................................3%.....1%

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Kuota.................................1%.....0% LaPierre..............................0%.....1% Litespeed...........................3%.....1% Look...................................1%.....1% Lynskey..............................2%.....1% Marin..................................0%.....1% Masi...................................0%.....1% Merckx...............................2%.....1% Merlin.................................0%.....0% Moots.................................0%.....1% Motobecane.......................0%.....1% Orbea ................................0%.....1% Pegoretti............................0%.....1% Pinarello.............................3%.....5% Pivot (Vault)........................1%.....1% Raleigh...............................1%.....1% Redline...............................0%.....1% Ridley.................................0%.....2% Rikulu.................................0%.....0% Ritte...................................0%.....1% Salsa..................................4%.....2% Sarto..................................0%.....1% Schwinn.............................0%.....1% Scott..................................4%.....3% Serotta...............................0%.....1% Seven Cycles.....................1%.....1% Specialized.......................19%...18% Time ..................................1%.....1% Tommasini..........................1%.....1% Torelli..................................1%.....1% Trek..................................10%...10% Van Dessel.........................0%.....1% Volagi.................................0%.....1% Wilier..................................3%.....2% Other..................................8%...24% Where do you plan on buying your next road bike? Bike shop.........................88%...80% Internet.............................12%...20% How much do you plan to spend? $7000+............................14%.....9% $5000-$6999...................10%...12% $4000-$4999...................19%...12% $3000-$3999...................21%...19% $2500-$2999.....................5%...11% $2000-$2499...................10%...13% $1500-$1999.....................6%...10% $1000-$1499...................12%.....9% $700-$999.........................2%.....3% $699 or less.......................1%.....2% Will your next road bike have disc brakes? Yes...................................46%...37% No....................................54%...63% PARTS AND ACCESSORIES What is your source of information for purchasing bicycle parts? Bike shop.........................46%...55% Internet.............................36%...78% Ads in RBA......................22%...25% Editorial in RBA................20%...29% Roadbikeaction.com..........5%...27% Other mags......................11%...20% Catalogs.............................9%...14% Friends recommend...........9%...20% Where do you buy the majority of your bicycle parts? Bike shop.........................65%...55% Online...............................32%...44% Other..................................3%.....1% What style tires do you use? Clincher............................69%...73% Tubular.............................27%...21% Tubeless.............................4%.....6% How many tires do you purchase a year? 1........................................7%.....8% 2......................................36%...35% 3........................................6%.....5% 4......................................34%...31% 5........................................4%.....3% 6........................................5%...11% 7+......................................8%.....7% Have you purchased new tires? If yes, what brand? Bontrager...........................9%.....9% Challenge........................... 1%.....2% Continental.......................48%...50% CST....................................0%.....1% Duro...................................1%.....1% Hutchinson.........................8%.....7% IRC.....................................0%.....1% Kenda................................4%.....5% Mavic.................................3%.....3% Maxxis................................4%.....5% Michelin............................15%...19% Panaracer..........................2%.....3%

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Ritchey...............................1%.....1% Schwalbe.........................10%...12% Serfas.................................2%.....1% Specialized.........................9%...11% Tufo....................................2%.....1% Vittoria..............................12%...18% Vredestein..........................5%.....3% None..................................2%.....4% Other..................................3%.....4% Have you purchased new handlebars? If yes, what brand? 3T....................................7%.... 10% Bontrager...........................2%.....3% Cinelli.................................2%.....2% Deda Elemente..................2%.....5% Devox.................................0%.....0% Easton................................6%.....7% Enve ..................................0%.....1% FSA..................................10%...11% HED...................................0%.....1% Lightweight........................0%.....1% ITM.....................................1%.....1% Oval....................................0%.....1% Pro.....................................1%.....2% Profile.................................2%.....1% Ritchey...............................7%...10% Salsa..................................1%.....1% Sette..................................0%.....0% Specialized.........................3%.....3% Syncros..............................0%.....1% Syntace..............................1%.....1% Zipp....................................2%.....6% None................................45%...45% Other..................................7%.....5% Have you purchased a new stem? If yes, what brand? 3T......................................7%...10% Bontrager...........................5%.....5% Deda Elemente..................5%.....3% Devox.................................0%.....0% Easton................................4%.....5% Enve ..................................0%.....2% FSA....................................9%.....9% HED...................................0%.....1% ITM.....................................1%.....1% Kore...................................0%.....1% Pro.....................................1%.....2% Profile.................................1%.....1% Ritchey...............................7%...13% Salsa..................................2%.....1% Syncros..............................1%.....1% Thompson..........................3%.....3% WTB...................................1%.....0% Zipp....................................1%.....4% None................................41%...43% Other................................13%.....8% Have you purchased new wheels? If yes, what brand? 3T......................................1%.....1% American Classic...............2%.....2% Bontrager...........................3%.....4% Boyd..................................0%.....1% Campagnolo......................4%.....4% DT Swiss............................2%.....2% Easton................................4%.....6% Enve...................................2%.....2% Fast Forward......................1%.....1% FLO....................................1%.....1% FSA....................................1%.....1% Fulcrum..............................3%.....3% HED...................................2%.....4% Industry Nine......................0%.....0% IRT.....................................0%.....1% Lightweight........................0%.....1% Mad Fiber...........................1%.....1% Mavic...............................17%...19% Mercury..............................0%.....1% Novatec.............................0%.....1% Profile.................................0%.....1% Reynolds............................3%.....5% Ritchey...............................1%.....1% Ridea.................................0%.....0% ROL...................................0%.....1% Rolf....................................1%.....2% Roval..................................1%.....1% Shimano.............................3%.....8% SRAM................................1%.....1% Spinergy.............................1%.....1% Stanâ&#x20AC;&#x2122;s.................................2%.....2% Syncros..............................0%.....0% Techlite...............................0%.....0% Topolino.............................0%.....1% Vision.................................0%.....1% Vuelta.................................1%.....2% Williams..............................1%.....2% Zipp....................................7%.....8% None................................33%...31% Other..................................7%.....8%

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How many pairs of wheels do you own? 1......................................30%...28% 2......................................30%...31% 3......................................15%...16% 4......................................12%...10% 5+....................................13%...15% Have you purchased a new chain? If yes, what brand? Campagnolo......................7%.....6% Connex..............................1%.....1% KMC................................12%...14% Rohloff................................0%.....1% Shimano...........................35%...36% SRAM..............................23%...20% Wippermann .....................1%.....2% None................................18%...22% Other..................................4%.....1% Have you purchased new cranks? If yes, what brand? Campagnolo......................9%.....8% Cannondale........................1%.....1% FSA....................................8%.....6% Powerlight..........................0%.....1% Powercranks......................0%.....1% Ridea.................................0%.....0% Rotor..................................1%.....2% Shimano...........................20%...21% SRAM..............................13%...11% Specialized.........................1%.....1% Truvativ...............................1%.....1% Tune...................................0%.....0% Zipp....................................0%.....1% None................................45%...48% Other..................................2%.....2% Have you purchased new pedals? If yes what brand? Campagnolo......................1%.....1% Crank Brothers...................5%.....4% Exustar...............................1%.....1% HT......................................1%.....1% Look.................................21%...20% Mavic.................................2%.....1% Ritchey...............................1%.....1% Shimano...........................33%...37% Speedplay........................15%...19% Time ..................................4%.....4% Wellgo................................2%.....1% Xpedo................................0%.....1% Other..................................4%.....3% None................................11%...13% Have you purchased a new saddle? If yes, what brand? Bontrager...........................4%.....4% Brooks...............................4%.....3% Ergon.................................1%.....1% Fizik..................................13%...24% FSA....................................0%.....1% Koobi.................................2%.....1% PRO...................................0%.....1% Prologo..............................1%.....4% Ritchey...............................1%.....1% SDG...................................0%.....1% Selle Italia.........................20%...16% Selle Royal.........................1%.....1% Selle San Marco.................2%.....4% Smanie...............................1%.....1% Specialized.......................19%...20% Terry...................................2%.....2% Tioga..................................1%.....1% Velo....................................1%.....1% WTB...................................3%.....4% None................................17%...23% Other................................12%.....7% Have you purchased a seatpost? If yes, what brand? 3T......................................2%.....4% American Classic...............1%.....1% Bontrager...........................3%.....2% Easton................................5%.....4% ENVE.................................1%.....1% Fizik....................................2%.....1% FSA....................................4%.....7% Kore...................................0%.....1% Litespeed...........................0%.....0% Loaded Precision...............0%.....0% PRO...................................0%.....1% Race Face..........................0%.....1% Ritchey...............................3%.....7% Selle Italia...........................1%.....1% Specialized.........................5%.....4% Thomson............................6%.....8% USE...................................1%.....1% None................................58%...60% Other..................................8%.....9% Do you plan to purchase a heart rate monitor? Yes ..................................23%...30% No....................................77%...70%

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If yes, what brand? Cateye.............................11%.....8% Garmin.............................52%...67% Niterider.............................0%.....0% Polar................................20%...11% Sigma.................................7%.....4% Soleus................................2%.....0% Specialized.........................0%.....1% Timex.................................5%.....3% Trek....................................2%.....1% VDO...................................0%.....1% Wahoo...............................2%.....4% Do you plan to purchase a power meter? Yes...................................13%...21% No....................................87%...79% If yes, what brand? Ergomo..............................0%.....1% Garmin.............................37%...28% I-Bike..................................3%.....1% Look...................................0%.....0% Quarq.................................9%.....6% Pioneer...............................6%.....3% Polar..................................6%.....2% Powertap.........................11%...11% Power2Max........................0%.....6% Rotor..................................0%.....1% Sigma.................................6%.....1% SRAM................................6%.....3% SRM...................................6%.....5% Stages................................9%...33% Other..................................3%...11% Do you download and save your workouts to a computer? Yes ..................................28%...64% No....................................72%...36% Do you plan to purchase an indoor trainer? Yes ..................................25%...24% No....................................75%...76% Price range? $300+..............................45%...44% $150-$299.......................38%...42% Under $150......................17%...14% Do you use nutritional supplements? Yes ..................................76%...70% No....................................24%...30% If so what brand? 24......................................0%.....1% Champion Nutrition............1%.....1% Clif Bar.............................33%...23% Cytosport...........................9%.....6% Extreme Endurance............0%.....1% First Endurance..................4%.....5% Fluid...................................2%.....1% FRS....................................2%.....1% GU...................................10%...14% Hammer...........................18%...16% Honey Stinger..................14%.....7% Infinit..................................1%.....1% MRI....................................1%.....1% Osmo.................................1%.....3% Powerbar.........................18%.....9% Skratch Labs......................7%...12% Zipvit..................................1%.....1% Other................................18%...18% Do you plan to purchase nutritional supplements? Yes...................................72%...67% No....................................28%...33% How much do you spend on bicycle parts a year? $2500+..............................5%.....6% $2000-$2499.....................4%.....4% $1500-$1999.....................5%.....7% $1000-$1499...................10%...17% $500-$999.......................34%...34% Less than $500................42%...32% BIKE APPAREL How much do you spend on bicycling apparel a year? $1000+..............................4%.....4% $750-$999.........................8%.....9% $500-$749.......................22%...23% Under $500......................66%...64% Where do you get information for buying bicycling apparel? Bike Shops......................35%...43% Catalogs...........................24%...24% Friends...............................7%...18% Internet.............................40%...71% Editorial in RBA................14%...17% Ads in RBA......................14%...17% Other mags........................3%...12% Roadbikeaction.com..........1%...14% Other..................................6%..... 0%

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Where do you buy the majority of your bicycle apparel? Bike shop.........................48%...42% Mail order internet............55%...57% Mail order mag...................3%.....1% Other..................................8%.....0% What brand of helmet do you own? BBB...................................1%.....1% Bell...................................26%...17% Bontrager...........................2%.....3% Cannondale........................2%.....1% Catlike................................1%.....2% Cratoni...............................1%.....1% Giro..................................43%...34% Kali.....................................1%.....1% Kask...................................3%.....4% LAS....................................1%.....1% Lazer..................................4%.....7% Limar..................................2%.....1% Louis Garneau....................8%.....5% Mavic.................................3%.....2% POC...................................1%.....1% Rudy Project......................1%.....3% Scott..................................1%.....1% Specialized.......................19%...16% Uvex...................................1%.....1% Other..................................7%.....5% What brand of cycling shoes do you own? Bont...................................0%.....2% Bontrager...........................4%.....5% Cannondale........................2%.....1% Carnac...............................2%.....1% Diadora..............................5%.....2% DMT...................................2%.....1% Exustar...............................1%.....1% Fizik....................................2%.....1% Gaerne...............................3%.....1% Giro....................................6%.....7% Lake...................................2%.....3% Louis Garneau....................4%.....4% Mavic.................................4%.....4% Northwave.........................2%.....3% Pearl Izumi.........................9%.....3% Performance......................1%.....1% Scott..................................1%.....1% Shimano...........................24%...17% Sidi...................................26%...22% Specialized.......................25%...21% Vittoria................................1%.....1% Other................................16%.....6% Do you wear cycling shorts or bibs? Shorts..............................62%...34% Bibs..................................54%...66% What brand of cycling bottoms do you own? Assos.................................5%.....6% Bontrager...........................4%.....3% Bellwether..........................6%.....1% Cannondale........................4%.....2% Capo .................................4%.....3% Castelli.............................18%...15% DeMarchi............................4%.....1% Descente............................2%.....1% Fav pro team......................2%.....1% Gita....................................1%.....1% Gore...................................5%.....2% Hind...................................1%.....3% Hincapie.............................4%.....1% Louis Garneau..................18%...10% Nalini..................................2%.....2% Pearl Izumi.......................38%...22% Pella...................................1%.....1% Performance....................14%.....7% Per team affiliation..............5%.....4% Primal Wear........................4%.....2% Santini................................5%.....2% Specialized.......................10%.....6% Sugoi.................................6%.....5% Voler...................................7%.....4% Other................................18%...21% What brand of cycling jersey do you own? Assos.................................3%.....2% Bellwether..........................4%.....1% Biemme.............................1%.....1% Bontrager...........................4%.....2% Cannondale........................6%.....2% Capo..................................4%.....3% Castelli.............................21%...15% Descente............................4%.....1% Fav pro team......................6%.....1% Giordana............................8%.....4% Gore...................................5%.....2% Hancapie............................7%.....3%

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Hind...................................1%.....1% Louis Garneau..................15%.....8% Morvelo..............................0%.....0% Nalini..................................5%.....1% Pearl Izumi.......................33%...16% Pella...................................1%.....1% Performance....................16%.....4% Per team affiliation..............7%.....6% Primal Wear......................15%.....7% Santini................................5%.....2% Specialized.........................9%.....4% Sugoi.................................5%.....4% Verge..................................1%.....1% Voler.................................11%.....6% Other................................26%...19% None..................................7%.....5% BICYCLE ACCESSORIES How much do you spend on bicycle accessories a year? $2500+..............................1%.....2% $2000-$2499.....................1%.....2% $1500-$1999.....................4%.....3% $1000-$1499.....................7%...10% $500-$999.......................17%...19% $250-$499.......................40%...34% Less than $250................30%...30% Where do you get information for buying bicycle accessories? Bike shop.........................41%...51% Editorial in RBA................26%...26% Ads in RBA......................24%...21% Roadbikeaction.com..........3%...22% Other mags........................5%...19% Catalogs...........................14%...15% Friends.............................11%...20% Internet.............................35%...66% Other..................................3%.....0% Where do you buy the majority of your bicycle accessories? Bike shop.........................64%...49% Internet.............................40%...49% Mail order catalog............11%.....2% Mail order mag...................1%.....1% Other..................................2%.....4% Do you own a bicycle computer? Yes...................................82%...88% No....................................18%...12% If yes, what brand? Blackburn...........................4%.....1% Bontrager...........................4%.....4% Cat Eye............................37%...26% Garmin.............................30%...56% Polar..................................4%.....2% Schwinn.............................1%.....1% Sigma.................................7%.....7% Shimano.............................3%.....1% Specialized.........................8%.....2% Wahoo...............................0%.....1% Other................................14%.....6% Do you own bicycle lights? Blackburn.........................12%.....9% Cat Eye............................17%...17% Jet......................................0%.....1% Lezyne...............................4%.....7% Light & Motion....................6%.....8% Niterider...........................16%...17% Serfas.................................4%.....8% Sette..................................0%.....1% Sigma.................................1%.....2% Specialized.........................1%.....1% SSB...................................0%.....0% Trek....................................1%.....1% Turbo Cat...........................1%.....1% Vetta...................................1%.....1% VistaLite.............................1%.....1% None................................25%...28% Other................................22%...17% Do you use strava.com or its app? Yes...................................16%...43% No....................................84%...57% Do you use a personal cycling coach? Yes.....................................3%.....6% No....................................97%...94% ABOUT YOU How often do you buy RBA? 1-4 issues/yr....................16%...19% 5-9 issues/yr....................14%...16% Subscriber........................70%...43% Website only......................0%...21% How long have you been reading RBA? Less than 1 yr..................16%...21%

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1-2 years..........................23%...24% 2-3 years..........................21%...20% 3+ years...........................40%...35% How many people look through your copy of RBA? 1......................................25%...23% 2......................................21%...18% 3......................................12%.....6% 4........................................5%.....2% 5........................................1%.....1% 6+......................................4%.....2% None................................32%...48% What is your gender? Male.................................95%...97% Female...............................5%.....3% What is your age? Under 18............................1%.....1% 18-24.................................2%.....5% 25-34.................................3%...10% 35-44...............................11%...25% 45-54...............................25%...32% 55+..................................58%...27% Are you married? Yes...................................73%...74% No....................................27%...26% What is you total yearly household income? $150k+............................17%...25% $120k-$150k...................10%...15% $90k-$120k.....................19%...20% $70k-$90k.......................14%...13% $50k-$70k.......................15%...11% $30k-$50k.......................14%.....9% Under $30k......................11%.....7% If you are over 18, what is your level of education? High school grad..............31%...20% Attending college...............7%...10% College grad.....................62%...70% Do you compete in sanctioned road bike races? Yes...................................27%...28% No....................................73%...72% What type of races/events do you compete in? Centuries..........................44%...53% Criterium..........................29%...24% Road................................64%...60% Time Trails........................25%...18% Triathlon...........................13%...11% Cyclecross.......................15%...13% Track/Velodrome................7%.....3% What class do you compete in? Cat 1..................................1%.....2% Cat 2..................................4%.....3% Cat 3................................10%.....6% Cat 4................................14%...10% Cat 5..................................9%...11% Masters............................30%...18% Public...............................32%...50% How often do you race a year? 1-5 times..........................62%...69% 6-14 times........................24%...20% 15-24 times........................8%.....6% 25+....................................6%.....5% Are you a member of USA Cycling? Yes...................................13%...20% No....................................87%...80% How many miles do you ride per month? Under 50............................2%.....2% 50-100...............................8%.....8% 100-150.............................9%.....9% 150-200...........................14%...13% 200-250...........................13%...14% 250-300...........................15%...14% 300-400...........................17%...16% 400-500...........................22%...24% How many members of your family ride road bikes? 1......................................73%...73% 2......................................11%...15% 3......................................10%.....7% 4+......................................6%.....5% Have you ever taken a road bike vacation? Yes ..................................30%...28% No....................................49%...46% Plan to..............................21%...26% What other sports/hobbies do you participate in? Mountain biking................46%... 59% Off road motorcycling.........6%.....5% Boating..............................8%...14%

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RC Cars.............................2%.....4% Hunting............................11%.....8% Fishing..............................23%...22% Camping..........................32%...35% Truck off roading................3%.....3% Personal watercraft............4%.....4% Snowboarding....................2%...10% Snow skiing......................14%...25% Running...........................23%...39% How much bicycle maintenance do you do yourself? 100%...............................15%...19% 75-100%..........................18%...27% 50-75%............................23%...19% 25-50%............................14%...17% Less then 25%.................30%...18% Do you own a truck? If yes, what brand? Chevrolet..........................12%...18% Dodge..............................17%...11% Ford.................................20%...28% GMC..................................4%.....6% Mazda................................2%.....2% Nissan................................7%.....7% Toyota..............................22%...28% Other................................16%...15% What other vehicles do you own? SUV.................................40%...44% Car...................................53%...71% BMX bike...........................4%.....2% ATV....................................3%.....2% Motorhome/camper...........6%.....3% Street motorcycle.............14%.....8% Off-road motorcycle...........3%.....3% What brand of sunglasses do you wear? Arnette...............................0%.....1% Dragon...............................0%.....1% Oakley..............................31%...52% Rudy Project......................7%...11% Ryders...............................2%.....2% Scott..................................0%.....2% Serfas.................................1%.....2% Smith.................................7%...10% Spy....................................2%.....4% Tifosi................................17%...16% Other................................48%...33% How much time do you spend reading online cycling info? 3x per day..........................3%...16% 2x per day..........................3%...12% Daily.................................34%...45% Once a week....................34%...20% Once a month..................17%.....5% Never.................................9%.....1% Do you own a smartphone? If yes, what brand? Android............................26%...31% Blackberry..........................1%.....3% iPhone..............................35%...52% Palm...................................0%.....0% Windows............................1%.....2% None................................33%...13% Other..................................4%.....0% If no, do you plan on purchasing a smartphone? Yes...................................24%...25% No....................................76%...75% Do you own a tablet/E-reader? If yes, what brand? Android-based.................10%...14% iPad..................................24%...47% Kindle...............................13%.....8% Nook..................................5%.....3% None................................46%...27% Other..................................3%.....1% If no, do you plan on purchasing a tablet/E-reader device? Yes...................................18%...17% No....................................82%...83% Do you download magazines to your phone or tablet? Yes...................................12%...31% No....................................88%...69% Are you interested in receiving RBA on your smart device? Yes...................................22%...41% No....................................78%...59% Do you participate in the following social networks? Facebook.........................67%...90% Linkedln...........................23%...22% Twitter..............................10%...35%

DISCOUNTS

GENERAL ADVERTISING RATES Black & White

1 Page....................... $2,555................................$2,435.................................... $2,275 2/3 Page...................... 2,095..................................1,995...................................... 1,865 1/2 Page...................... 1,733..................................1,650...................................... 1,540 1/3 Page...................... 1,276..................................1,215...................................... 1,135 1/4 Page...................... 1,015.....................................970......................................... 905 1/6 Page......................... 735.....................................700......................................... 655

Black & One Color

1 Page....................... $3,075................................$2,925.................................... $2,735 2/3 Page...................... 2,475..................................2,360...................................... 2,205 1/2 Page...................... 2,085..................................1,985...................................... 1,855 1/3 Page...................... 1,565..................................1,495...................................... 1,395

Four-Color

1 Page....................... $3,840................................$3,660.................................... $3,415 2/3 Page...................... 3,150..................................3,005...................................... 2,805 1/2 Page...................... 2,370..................................2,260...................................... 2,110 1/3 Page...................... 1,940..................................1,845...................................... 1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Road Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1-3X 6X

9-10X

B&W Color

1/6 page 3-inch 2-inch 1-inch

$425 $345 $250 $130

$400 $325 $235 $115

$385 $305 $210 $105

575 470 350 230

400 450 335 215

Word ads: $2.00 per word, with $54.00 minimum

535 430 310 205

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE 2015 Buyer’s Guide..............9/18/14...................9/25/14.............. 11/13/14 January 2015......................10/13/14.................10/20/14................ 12/4/14 March 2015........................11/20/14...................12/2/14................ 1/15/15 April 2015...........................12/29/14.....................1/6/15................ 2/19/15 May 2015 .............................1/27/15.....................2/3/15................ 3/26/15 June 2015...............................3/3/15...................3/10/15................ 4/30/15 July 2015................................4/2/15.....................4/9/15.................. 6/4/15 August 2015.........................5/14/15...................5/21/15.................. 7/9/15 September 2015...................6/18/15...................6/25/15................ 8/13/15 October 2015.......................7/27/15.....................8/3/15................ 9/17/15 November 2015....................8/27/15.....................9/4/15.............. 10/29/15 2016 Buyer’s Guide..............9/17/15...................9/24/15.............. 11/12/15 January 2016......................10/12/15.................10/19/15................ 12/3/15 *Above dates are subject to change

New advertisers are required to pay the first three months in advance to establish credit.

TOTAL MONTHLY REACH

81,200

PRINT RUN (+Digital issues)

27,000

PAID SUBSCRIPTIONS

10,000

PAID NEWSSTAND SALES

10,300

TOTAL PAID SALES

20,300

PROMOTIONAL DISTRIBUTION TOTAL DISTRIBUTION

21,800

READERS PER COPY

3.8

SOCIAL MEDIA FOLLOWERS

30,000+

AVERAGE AGE RANGE 18 AND YOUNGER 35 AND OLDER

37% 38%

MALE

92%

COLLEGE GRADUATE

73%

ANNUAL INCOME PLAN TO BUY A NEW BIKE IN 2015

With more than 35 years under its belt, BMX PLUS! isn’t just the longest-running publication in the business, it is also one of the oldest privately held companies in all of BMX, with a body of work that includes over 430 issues catering to BMX enthusiasts. From Dolphin shorts to mullets and JNCO jeans to combed-down, 16

1,500

$72,000 70%

in-your-face hair, BMX PLUS! has brought its readers the best—and worst—of what this sport has to offer. With coverage of landmark events, interviews with inspirational riders, inside looks into innovative companies, and educating readers with mechanical tips and tricks to enhance their complete riding experience, we strive to

bring the best of the best to our readers today as we have since day one. Why? Because we ride, and this sport’s future is just as important to us as its past. With a knowledgeable staff of former brand managers, pro riders, active mechanics, competitive eaters and BMX Hall of Famers, BMX PLUS! infuses a lifetime of knowledge into the

magazine every month. BMX PLUS! not only has the most diverse readership, it has also proven to be the most widely read BMX publication. The magazine reaches far beyond the newsstands, with active readers of both the print version and the digital, full-magazine app. In addition to a worldwide reach of more than 100 countries,

over 8000 schools and public libraries around the globe subscribe to BMX PLUS!, which means the magazine reaches hundreds of thousands of potential new riders looking to the magazine for guidance. In fact, BMX PLUS! is the most requested specialinterest magazine in the U.S. school system! But we don’t only cater to the youth of the

sport. A large portion of BMX PLUS! readers are over 30. In fact, over 50% of our readers have been reading the magazine for more than 5 years, and many now have kids of their own who are getting into the sport. So when you combine this older demographic with the large group of new, young readers, this means that your brand

is going to be seen in BMX PLUS! by more BMX families than any other BMX publication. As riders, we also know there is more to the sport than hard products. Our readers look to event coverage, road trips and rider interviews to see what life is like in the sport, both behind the bars and beyond them. Whether itâ&#x20AC;&#x2122;s Olympic racing, the

worldâ&#x20AC;&#x2122;s biggest freestyle contests, best dirt jams, flatland events or epic vert competitions, weâ&#x20AC;&#x2122;re there to cover them all. We also look inside the lives of inspirational riders, legends and upand-comers. Have a need for interaction? BMX PLUS! interacts with its followers daily via social media, with regular news, tips and pics

on Facebook, Twitter, Instagram and Friendster, as well as our website. Here, riders can submit their questions to the BMXperts and photos of themselves riding (or just their cool bikes), and we share them with our followers. Whether riders are ready to buy their first bike or their fifth or possibly just make some upgrades, or learn the

hot, new tricks or riding techniques, they can find it all in the pages of BMX PLUS! Our goal is to provide our readers with the most thorough editorial in order to ensure that our readers and their families stay up to date in the sport, and stay safe and competitive for generations to come. We invite you to be part of the action and history that is BMX PLUS!.

â&#x20AC;&#x153;

BMX Plus! has been my source for the best race coverage and product info since before I first appeared on its cover in February of 1983. I love this magazine.

â&#x20AC;?

Eric Rupe The winningest pro of all time

BICYCLE PURCHASING How often do you buy BMX Plus! Magazine? 1-4 issues a year.......................19% 5-8 issues.................................15% 9-12 issues...............................15% Subscription..............................34% Only read the website...............17% How long have you been reading BMX Plus!? Less than 1 year........................18% 1-2 years...................................14% 2-3 years...................................14% 3-4 years.....................................3% 4+ years....................................51% How many people look through your copy of BMX Plus!? 1...............................................33% 2...............................................24% 3...............................................20% 4.................................................7% 5.................................................3% 6+.............................................13% Do you own a BMX or a Freestyle bike? Yes............................................97% No...............................................3% How many do you own? 1...............................................53% 2...............................................22% 3+.............................................25% What type is your newest bike? BMX..........................................37% Dirt Jumping.............................14% Flatland.......................................6% Race.........................................23% Street........................................20% Did you buy a complete bike or frame? Complete..................................76% Frame only................................24% What size is it? Micro/Mini/Jr/Expert....................3% 16”..............................................3% 18”..............................................5% 20”............................................77% Cruiser (24”)..............................12% What material is the frame? Chromoly/Steel.........................68% Aluminum..................................31% Other...........................................1% What brand is it? Black Eye....................................2% BSD............................................1% CCH............................................1% Colony.........................................1% Crupi...........................................1% Cult.............................................2% Deco...........................................1% Diamondback..............................5% DK.............................................15% Eastern........................................3% Failure.........................................1% Felt..............................................1% Fiction.........................................2% Fit................................................5% Free Agent..................................1% Giant...........................................2% GHP............................................1% GT...............................................7% Haro..........................................15% Hoffman......................................1% Hyper..........................................3% Ikonix..........................................1% Intense........................................2% Kink.............................................3% Kuwahara....................................1% Mirraco........................................3% Mongoose...................................8% Redline........................................7% S&M............................................5% SE Racing...................................2% SSquared....................................1% Staats.........................................1% Standard.....................................2% Supercross..................................2% Stolen..........................................2% Sunday........................................2% Terrible One.................................1% Verde...........................................1% Volume .......................................1% United.........................................1% WTP............................................4% Other.........................................12% How much did it your bike cost? Under $100.................................8% $100-$200................................13% $200-$300................................13% $300-$400................................16% $400-$500................................20% $500-$600..................................6%

$600-$700..................................8% $700-$800..................................4% $800-$900................................10% $901+.........................................2% What time of the year did you get your bike? Jan-Mar....................................24% Apr-Jun.....................................41% July-Sept...................................15% Oct-Dec....................................20% Where did you buy your bike? Internet......................................29% Mail-order....................................4% New from bike shop..................36% Department store........................6% Used.........................................22% Other...........................................3% What influenced the purchase of your bike? Mag test results.........................17% Rider endorse...........................10% Local dealer support...................8% Previous experience..................32% Price..........................................25% Friend’s recommend.................21% Color.........................................15% Parent’s recommend...................3% Race team results.......................6% Dealership recommend...............5% Other.........................................17% How many members in your household beside yourself own a BMX or Freestyle bike? 0...............................................50% 1...............................................27% 2...............................................14% 3.................................................6% 4+...............................................3% What’s your main souce of info on new bikes? BMX Plus!.................................45% Bike shops..................................6% Friends........................................7% Internet......................................44% Other mags.................................1% At Competition............................2% Do you plan to buy a new bike? Yes............................................70% No...............................................9% Undecided................................21% If yes, what type of bike? Race.........................................29% Street........................................32% Dirt Jumping.............................17% Flatland.......................................5% Undecided................................17% A complete bike or frame only? Complete..................................58% Frame only................................20% Undecided................................21% Other...........................................1% What size? Micro/Mini/Jr/Expert....................4% 16”..............................................2% 18”..............................................5% 20”............................................64% Cruiser (24”)..............................15% Undecided................................10% What frame material? Chromoly/Steel.........................43% Aluminum..................................29% Carbon Fiber...............................4% Undecided................................24% What brand? 2-Hip...........................................1% Black Eye....................................1% BSD............................................1% Colony.........................................4% Cult.............................................4% Deco...........................................1% Diamondback..............................3% DK.............................................32% Eastern........................................4% Felt..............................................1% FBM............................................1% Federal........................................1% Fiction.........................................1% Fit................................................5% Free Agent..................................2% Guerra.........................................1% GT...............................................9% Haro............................................5% Hoffman......................................1% Hyper..........................................1% Intense........................................2% KHE............................................1% Kink.............................................3% Kuwahara....................................1% Mongoose...................................1% Mutiny.........................................1% Redline........................................4%

S&M............................................6% SE Racing...................................3% Skavenger...................................1% Speedco.....................................1% SSquared....................................1% Staats.........................................1% Standard.....................................1% Subrosa......................................3% Supercross..................................1% Stolen..........................................1% Sunday........................................4% Verde...........................................1% United.........................................2% WTP............................................6% Other.........................................13% How much do you plan to spend? Under $100.................................4% $100-$200..................................5% $200-$300..................................9% $300-$400................................15% $400-$500................................24% $500-$600................................14% $600-$700................................15% $700-$800..................................2% $800-$900..................................4% $901+.........................................8% Where do you plan to buy your bike? Bike shop..................................34% Mail order..................................11% Department store........................1% Internet......................................31% Used...........................................3% Undecided................................19% Other...........................................1% Do you own a mountain bike? Yes............................................47% No.............................................53% Do you plan to buy a mountain bike? Yes............................................17% No.............................................83% ABOUT YOU What is your gender? Male..........................................92% Female........................................8% Single or married? Single........................................66% Married......................................34% What’s your age? 6-11............................................1% 12-17........................................33% 18-24........................................13% 25-34........................................15% 35+...........................................38% What is your total yearly household income? $150k+.......................................8% $120k-$150k..............................8% $90k-$120k................................9% $70k-$90k................................11% $50k-$70k................................15% $30k-$50k................................20% under $30k...............................29% If over 18, what’s your level of education? High School grad......................44% Attending college......................11% College grad..............................44% Other...........................................1% Do you own a smartphone? Yes............................................75% No.............................................25% If yes, what type? Android.....................................42% Blackberry...................................2% iPhone.......................................52% Windows.....................................3% Other...........................................1% If no, do you plan to buy smartphone? Yes............................................35% No.............................................65% Do you own a tablet/E-Reader device? Yes ...........................................58% No.............................................42% If yes, what type? Android based..........................30% iPad...........................................14% iPad2........................................25% iPad3........................................13% Kindle..........................................4% Kindle Fire.................................10% Nook...........................................3% Other...........................................1% If no, do you plan to buy a tablet/E-Reader? Yes............................................30% No.............................................70%

What Social Media do you use? Facebook..................................72% Twitter.......................................42% Instagram..................................50% Google Plus..............................25% YouTube....................................65% reddit...........................................6% Pinterest......................................9% LinkedIn....................................19% Vimeo........................................16% Stumble Upon.............................2% Tumblr.......................................10% Other...........................................5% PARTS & ACCESSORIES Have you called for information on a product advertised in BMX Plus!? Yes............................................38% No.............................................62% Do you get asked for advice on purchasing bikes or bicycle products? Often.........................................26% Sometimes................................57% Never........................................17% Where do you get information on purchasing parts & accessories? BMX Plus!.................................42% Friends......................................17% Catalogs....................................11% Other Magazines.........................3% Internet......................................57% At competitions...........................4% Bike shop..................................22% Other...........................................2% Where do you buy most of your bike parts? From local bicycle shop.............42% Dept/Sport store.........................3% Mail order..................................13% On the internet..........................41% Other...........................................1% Have you ever bought products from ads in BMX Plus!? Yes ............................... 40% No.............................................60% Does your local bike shop generally stock the products you want to buy? Yes............................................45% No.............................................55% Have you bought new tires? Yes............................................69% No.............................................31% If yes, what brand did you buy? Alienation....................................1% Animal.........................................2% Cult.............................................6% Demolition...................................5% Eclat............................................1% Fit................................................5% Fly...............................................2% Hoffman......................................1% Intense........................................3% IRC..............................................2% Kenda.......................................13% Kink.............................................3% Maxxis.......................................25% Odyssey....................................18% Premium.....................................2% Primo..........................................2% Snafu..........................................2% Schwalbe....................................1% Subrosa......................................1% Tioga.........................................16% Other.........................................12% Have you bought new grips? Yes............................................67% No.............................................33% If yes, what brand did you buy? Alienation....................................1% Animal.........................................4% Answer........................................3% Colony.........................................1% Cult.............................................6% Demolition...................................2% Duro............................................1% DK...............................................6% Eastern........................................2% Eclat............................................2% Fit................................................3% GT...............................................1% Hoffman......................................1% Kink.............................................2% Lizard Skins.................................4% MacNeil.......................................1% Mankind......................................1% ODI...........................................45% Odyssey....................................10% Primo..........................................1%

Proverty.......................................1% Profile..........................................1% Reline..........................................1% S&M............................................3% Tangent.......................................1% Shadow......................................1% Sinz.............................................1% Stolen..........................................1% United.........................................1% WTP............................................1% Other.........................................16% Have you bought new handlebars? Yes............................................43% No.............................................57% If yes, what brand did you buy? Animal.........................................1% Answer........................................5% Box.............................................1% Colony.........................................3% Crupi...........................................3% Cult.............................................5% Deco...........................................4% DK.............................................10% Elevn...........................................1% Fit................................................1% Fly...............................................1% Fly Racing...................................1% GT...............................................4% Haro............................................1% Hoffman......................................1% Kink.............................................1% MacNeil.......................................1% Mutiny.........................................3% Odyssey......................................7% Redline........................................3% S&M..........................................21% Shadow......................................3% Sinz.............................................3% Stolen..........................................3% Subrosa......................................4% Sunday........................................1% Supercross..................................5% Tangent.......................................1% Tree.............................................1% United.........................................3% WTP............................................3% Volume........................................1% Other.........................................15% Have you bought a new stem? Yes............................................33% No.............................................67% If yes, what brand did you buy? Answer........................................7% Animal.........................................4% AVE.............................................2% Box.............................................4% Colony.........................................2% DK.............................................11% Eastern........................................3% Eclat............................................2% Elevn...........................................2% Fit................................................3% GT...............................................4% Haro............................................2% Kink.............................................3% Mutiny.........................................4% Odyssey......................................5% Primo..........................................2% Profile........................................11% Redline........................................4% S&M..........................................18% Sinz.............................................2% Solid............................................4% Stolen..........................................4% Subrosa......................................4% Superstar....................................4% Shadow......................................4% Other.........................................12% Have you bought a new headset? Yes ...........................................30% No.............................................70% If yes, what brand did you buy? Animal.......................................10% Aheadset.....................................5% Cane Creek...............................16% Colony.........................................4% Eastern........................................4% Fly...............................................4% FSA...........................................10% King..........................................12% Kink.............................................8% Odyssey....................................13% Salt..............................................0% Sinz...........................................10% Stolen..........................................2% United.........................................2% Other.........................................26% Have you bought new hubs? Yes............................................26% No.............................................74%

If yes, what brand did you buy? Answer........................................1% Bicycle Union..............................3% Bombshell...................................3% BSD............................................5% Crupi...........................................5% Demolition...................................8% DK...............................................8% Eastern........................................3% Eclat............................................3% G-Sport.......................................3% GT...............................................4% King............................................3% Odyssey......................................8% Primo..........................................3% Profile........................................37% Proper.........................................3% Stealth.........................................5% Stolen..........................................3% Other.........................................22% Have you bought new brakes? Yes............................................34% No.............................................66% If yes, what brand did you buy? Avid.............................................2% Bicycle Union..............................2% Dia-Compe...............................12% Dia-Tech......................................6% Demolition...................................2% Eclat............................................3% Fly...............................................2% Little Dude...................................3% Mission........................................2% Odyssey....................................39% Primo..........................................1% Proper.........................................3% Shimano....................................10% Sinz.............................................3% Tektro........................................17% Other.........................................19% Have you bought new cranks? Yes............................................40% No.............................................60% If yes, what brand did you buy? Animal.........................................1% Bombshell...................................3% Cliq..............................................3% Crupi...........................................2% Demolition...................................2% DK...............................................9% Eastern........................................3% FSA.............................................2% Haro............................................2% Kink.............................................3% Mankind......................................2% Mirraco........................................2% Mission........................................2% Odyssey......................................7% Poverty........................................3% Premium ....................................2% Profile..........................................6% Primo..........................................3% Redline........................................9% Shadow......................................2% Shimano....................................10% Sinz.............................................1% Snafu..........................................2% Stolen..........................................2% WTP............................................3% Other.........................................20% Have you bought new pedals? Yes............................................60% No.............................................40% If yes, what brand did you buy? Animal.........................................6% Colony.........................................1% Crupi...........................................1% Demolition...................................1% DK.............................................20% Eastern........................................1% Eclat............................................1% Fit................................................9% Fly...............................................1% Haro............................................1% Hoffman......................................1% Mission........................................1% Odyssey....................................27% Profile..........................................3% Primo..........................................3% Redline........................................2% S&M............................................4% Shadow......................................2% Shimano....................................12% Sinz.............................................2% Snafu..........................................1% Stolen..........................................2% Time............................................3% Wellgo.........................................4% Other.........................................19%

Have you bought new rims/ wheels? Yes............................................38% No.............................................62% If yes, what brand did you buy? Alex.............................................5% Alienation..................................17% Answer........................................5% Bombshell...................................5% Colony.........................................2% DK.............................................11% Demolition...................................4% Eastern........................................5% Eclat............................................2% Fly...............................................2% Haro............................................1% G-Sport.......................................2% Industry Nine...............................1% Mission........................................2% Odyssey....................................21% Poverty........................................2% Primo..........................................5% Proper.........................................2% Rhythm.......................................2% Shadow......................................3% Shimano .....................................2% Stolen..........................................5% Sun...........................................15% Other.........................................23% Have you bought a new fork? Yes............................................28% No.............................................72% If yes, what did you buy? Answer......................................21% BlueSix........................................0% Bombshell...................................5% Bone Deth...................................0% BSD............................................0% Cliq..............................................0% Colony.........................................0% Cult.............................................0% Deco...........................................0% Demolition...................................0% DK...............................................6% Eastern........................................0% Elevn...........................................5% FBM............................................0% Federal........................................0% Fit................................................0% Flatware......................................0% Fly...............................................0% GHP............................................2% Haro............................................0% Hoffman......................................2% Kink.............................................8% MacNeil.......................................2% Mirraco........................................0% Mission........................................0% Nitrous........................................0% Odyssey......................................6% Premium ....................................0% Primo..........................................2% Proper.........................................0% Redline........................................0% S&M..........................................21% SE...............................................0% Sputnic........................................0% Shadow......................................1% Sinz...........................................12% Skavenger...................................0% Standard.....................................2% Stolen..........................................0% Subrosa......................................2% Sunday........................................2% Supercross..................................2% Tempered ...................................0% United.........................................0% Verde...........................................0% Volume........................................0% WTP............................................2% Other.........................................17% Have you bought a new seat? Yes............................................44% No.............................................56% If yes, what did you buy? 2-Hip...........................................0% Alienation....................................3% Animal.........................................0% Bicycle Union..............................0% Bone Deth...................................0% BSD............................................2% Coalition......................................0% Colony.........................................2% Cult.............................................2% Demolition...................................3% DK.............................................13% Eastern........................................3% Eclat............................................2% Ezra.............................................2%

FBM............................................1% Federal........................................3% Fit................................................6% GT...............................................6% Hoffman......................................2% Haro............................................1% Kink.............................................4% Odyssey....................................15% Primo..........................................2% Poverty........................................2% Profile..........................................2% Redline........................................2% S&M............................................6% Shadow......................................7% Snafu..........................................2% Stolen..........................................5% The BMX.....................................3% Tioga...........................................7% United.........................................2% Verde...........................................3% WTP............................................3% Other.........................................24% Have you bought new chainwheels? Yes............................................36% No.............................................64% If yes, what brand did you buy? Animal.........................................2% Black Label.................................4% DK.............................................15% Crupi...........................................6% Demolition...................................2% Eastern........................................1% Failure.........................................2% Fly...............................................2% Kink.............................................5% Haro............................................1% Madera.......................................2% Mutiny.........................................2% Odyssey....................................10% Premium.....................................2% Poverty........................................2% Profile........................................22% Redline........................................4% Rennen.......................................6% S&M............................................7% Shadow....................................10% Sinz.............................................2% Other.........................................24% Have you bought new pegs? Yes............................................33% No.............................................67% If yes, what brand did you buy? Animal.......................................11% Bizhouse.....................................2% Cult.............................................7% Demolition...................................7% DK.............................................23% Eastern........................................2% Eclat............................................2% FBM............................................1% Fly...............................................3% G-Sport.......................................2% Kink.............................................7% Odyssey....................................18% Primo..........................................2% Shadow......................................7% Stolen..........................................7% Tree.............................................1% United.........................................2% WTP............................................3% Other.........................................26% Have you replaced your freewheel? Yes............................................22% No.............................................78% Have you replaced your bottom bracket? Yes............................................27% No.............................................73% GEAR & STUFF Where do you get information on the latest riding gear/apparel? BMX Plus!.................................60% Friends......................................17% Catalogs....................................15% Internet......................................49% Other Magazines.........................6% At competitions...........................3% Bike shop..................................15% Other ..........................................4% Do you own a helmet? Yes ...........................................76% No.............................................24% If yes, what brand? 661.............................................6%

Answer........................................2% AXO............................................1% Bell............................................28% Fox..............................................9% Fly.............................................15% O’Neal.........................................2% POC............................................2% Pro Tec......................................19% Pryme.........................................4% Shoei...........................................2% THE.............................................3% Troy Lee......................................7% TSG............................................2% Vigor...........................................2% Other.........................................18% Do you own riding gloves? Yes............................................57% No.............................................43% If yes, what brand? 661.............................................4% Answer........................................4% AXO............................................4% Fox............................................35% Fly.............................................18% Lizard Skins.................................1% Odyssey......................................3% O’Neal.........................................8% Premium ....................................3% Redline........................................1% Shadow .....................................5% Shift.............................................1% Thor............................................7% Troy Lee....................................13% Other.........................................30% Do you own riding pants? Yes ...........................................32% No.............................................68% If yes, what brand? 661.............................................2% Answer........................................9% AXO............................................2% Azonic.........................................2% Fox............................................19% Fly.............................................27% Knucklebone...............................2% No Fear.......................................4% O’Neal.........................................9% Redline........................................2% Shift.............................................2% Thor............................................7% Troy Lee....................................15% Other.........................................22% Do you own elbow pads? Yes............................................26% No.............................................74% If yes, what brand? 661...........................................15% Fit................................................4% Fox............................................33% G Form........................................1% Lizard Skins...............................14% Pro Tec......................................25% Team Blowin it.............................4% WTP............................................7% Other.........................................60% Do you own knee pads? Yes ...........................................33% No.............................................67% If yes, what brand? 661...........................................19% Federal........................................0% Fox............................................30% Hammer......................................3% Kink...........................................10% Lizard Skins.................................9% Pryme.........................................6% Shadow......................................9% Team Blowin it.............................3% Troy Lee......................................9% TSG............................................3% WTP............................................3% Other.........................................58% Do you own shin guards? Yes............................................25% No.............................................75% If yes, what brand? 661...........................................14% Fox............................................25% Fly Racing.................................24% Hammer....................................17% Lizard Skins...............................23% Pryme.........................................0% Other.........................................50% Do you compete in sanctioned BMX races? Yes............................................30% No.............................................70%

Which class do you compete in? Novice.......................................31% Intermediate..............................24% Open.........................................20% Expert/Pro.................................25% How often do you race a year? 1-5 times...................................37% 6-14 times.................................12% 15-24 times...............................14% 25-34 times.................................9% 35+ times..................................28% Do you compete in freestyle competitions? Yes............................................18% No.............................................82% Do you compete in dirt jumping competitions? Yes............................................15% No.............................................85% Where do you get information of pro competition results? BMX Plus!.................................54% TV.............................................10% Other Magazines.........................4% Internet......................................49% Other...........................................5% What type of riding do you do? Dirt jumping...............................53% Flatland.....................................25% Ramps......................................47% Race.........................................38% Ride bike to school...................15% Street........................................67% How many in your family also ride BMX or Freestyle? 0...............................................47% 1...............................................30% 2...............................................10% 3+.............................................13% What other vehicles do you own? S.U.V.........................................37% Car............................................67% RV/Camper.................................7% Snowmobile................................3% Personal watercraft.....................7% Mountain bike...........................34% Off-road Motorcycle..................16% What other sports/activites do you participate in? Mountain biking.........................37% Motorcycle riding.......................28% ATVing.......................................15% Snowboarding...........................24% Skateboarding...........................29% Paintball....................................21% Video games.............................40% What brand casual shoes do you wear? Adidas.......................................23% Converse...................................12% DC............................................22% Duffs...........................................1% DVS............................................1% Etnies........................................12% Nike...........................................50% Osirus..........................................8% Orchid.........................................1% SCG............................................1% Sketchers....................................4% Lotek...........................................4% Vans..........................................60% Other.........................................16% How often do you look at bicycle related websites? Never..........................................3% Everyday...................................49% Every other day.........................16% 2 times a week............................9% Once a week.............................11% Less than once a week.............12% Have you bought product over the internet? Yes............................................89% No.............................................11% How often do you look at our BMX Plus! website? Every day..................................16% Every other day.........................14% 2 time a week............................13% Once a week.............................23% Less than once a week.............34% How much do you spend on online purchases a year? $5000-$10,000...........................3% $2500-$5000............................13% $1500-$2500............................15% $500-$1500..............................28% Less than $500.........................41%

GENERAL ADVERTISING RATES Black & White

DISCOUNTS

12X

1 Page...................... $2,120....................$2,020.................$1,940..................... $1,795 2/3............................ 1,735......................1,660...................1,585....................... 1,470 1/2............................. 1,435......................1,375...................1,315....................... 1,215 1/3............................. 1,060......................1,015......................970.......................... 895 1/4................................ 850.........................810......................775.......................... 715 1/6................................ 615.........................585......................565.......................... 515

Black & One Color 1 Page...................... $2,520....................$2,395................ $2,300..................... $2,185 2/3............................. 2,035......................1,935...................1,860....................... 1,765 1/2............................. 1,710......................1,630...................1,565....................... 1,485 1/3............................. 1,295......................1,225...................1,165....................... 1,115

Four-Color 1 Page...................... $3,105................... $2,975.................$2,835..................... $2,695 2/3............................ 2,545......................2,430...................2,330....................... 2,215 1/2............................. 2,020......................1,915...................1,845....................... 1,755 1/3............................. 1,615......................1,565...................1,495....................... 1,435

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, BMX Plus! Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355

1X 3X 6X 12X

B&W Color B&W Color B&W Color B&W Color

1/6 page 3-inch 2-inch 1-inch

$425 $345 $250 $130

575 470 350 230

$400 $325 $235 $115

450 450 335 215

$385 $305 $210 $105

535 430 310 205

Word ads: $2.00 per word, with $54.00 minimum

$350 $270 $180 $95

495 395 280 195

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES

COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2015........................10/1/14...................10/8/14.............. 11/27/15 February 2015....................10/28/14...................11/4/14.................. 1/1/15 March 2015..........................12/1/14...................12/8/14................ 1/29/15 April 2015...............................1/2/15.....................1/9/15................ 2/26/15 May 2015 ...............................2/2/15.....................2/9/15.................. 4/2/15 June 2015...............................3/5/15...................3/12/15................ 4/30/15 July 2015................................4/2/15.....................4/9/15................ 5/28/15 August 2015...........................5/1/15.....................5/8/15................ 6/25/15 September 2015.....................6/2/15.....................6/9/15................ 7/30/15 October 2015.......................6/29/15.....................7/7/15................ 8/27/15 November 2015....................7/29/15.....................8/5/15................ 9/24/15 December 2015......................9/2/15.....................9/9/15.............. 10/29/15 January 2016........................9/30/15...................10/7/15.............. 11/26/15 *Above dates are subject to change

New advertisers are required to pay the first three months in advance to establish credit.

* Hi-Torque ad material deadlines are for press-ready digital files only. While

every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

TOTAL MONTHLY REACH

42,000

PRINT RUN (+Digital issue)

35,000

PAID SUBSCRIPTIONS

4,500

PAID NEWSSTAND SALES

9,000

TOTAL PAID SALES

14,000

PROMOTIONAL DISTRIBUTION

1,500

15,500 3.0

TOTAL DISTRIBUTION READERS PER COPY

Since 1971, HiTorque Publications has been a leader in bringing new twowheeled enthusiast titles to the market, and in 2014 that tradition continues with the arrival of Electric Bike Action. This groundbreaking, six-time-a-year print publication is the

first—and only—in North America to focus specifically on the growing world of battery-powered, two-wheeled bicycles and motorcycles. From commuter bicycles to the wild new HarleyDavidson LiveWire motorcycle, EBA’s mission has been to track down

and test all the latest in electric bike technology. To do so, we have covered bike shows and visited electric bike designers and factories in as diverse places as Milan, Italy; upstate New York; Park City, Utah; and in our own backyard, the San Fernando Valley. Recognizing how much of the design impetus

for new technology is emanating from small builders, we have also made it a goal to highlight their cuttingedge technology, which often gets overlooked but is key in the forward movement of the industry as a whole.

Of course, given the explosive growth of the category, our most important endeavor continues to be the testing of new bikes and products. As the electricassist segment continues to expand at a rapid pace, it has become imperative for consumers

to have a reliable source of tech information. We are proud to say that EBA is quickly becoming recognized as THAT source. With each new day, we continue to extend our brand’s reach through print, digital and social media. To date, EBA is distributed to and

read in over 80 countries worldwide. With our eyes firmly planted on the horizon in search of every new electric bike story to share with our readers, EBA remains switched in the “ON” position— charged up and ready to go!

“

Congratulations to America’s first e-bike magazine for one year of successful journalism. By professionally covering the world of e-bikes, they are getting more awareness for this fantastic product and attracting more people to cycling, no matter their ability level or where they ride.

Claudia Wasko Regional Business Unit Leader, Robert Bosch LLC

”

GENERAL ADVERTISING RATES Black & White

1 Page.....................................................$2,435..............................$2,275 2/3 Page....................................................1,995................................1,865 1/2 Page....................................................1,650................................1,540 1/3 Page....................................................1,215................................1,135 1/4 Page.......................................................970...................................905 1/6 Page.......................................................700...................................655

Black & One Color

1 Page.....................................................$2,925..............................$2,735 2/3 Page....................................................2,360................................2,205 1/2 Page....................................................1,985................................1,855 1/3 Page....................................................1,495................................1,395

Four-Color

1 Page.....................................................$3,660..............................$3,415 2/3 Page....................................................3,005................................2,805 1/2 Page....................................................2,260................................2,110 1/3 Page....................................................1,845................................1,725

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque-when they are prepared by Hi-Torque, material must be received 3 days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Electric Bike Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1-3X 6X

1/6 page 3-inch 2-inch 1-inch

B&W Color

$425 $345 $250 $130

575 470 350 230

B&W Color

$400 $325 $235 $115

400 450 335 215

Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATES COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE February 2015....................11/10/14.................11/17/14.................. 1/8/15 April 2015...............................1/7/15...................1/14/15.................. 3/5/15 June 2015.............................3/10/15...................3/17/15.................. 5/7/15 August 2015...........................5/4/15...................5/11/15.................. 7/2/15 October 2015 ......................7/13/15...................7/20/15.................. 9/3/15 December 2015......................9/8/15...................9/15/15................ 11/5/15 February 2016......................11/9/15.................11/16/15.................. 1/7/16 *Above dates are subject to change

Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer 2-3 weeks prior to on-sale dates.

DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. *MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% *Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus!, and Road Bike Action. **A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.

New advertisers are required to pay the first three months in advance to establish credit.

DIGITAL MAGAZINES

APPLE NEWSSTAND MAGAZINE APPS & DOWNLOADS

• Record growth Over 3.3 million screenviews in 2014

“APP ONLY” SPECIAL ISSUES

The cycling industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special issue! For instance, the overwhelming inquiries on the 27.5-inchwheel mountain bike has led us to a digital “oneshot” devoted to this new category. Look for a handful of special 2015 digital issues for Road Bike Action, Mountain Bike Action, Electric Bike Action, and BMX PLUS! in the months to come.

3 5

DIGITAL MAGAZINE FEATURES

• Bookmark pages • Take notes with PageNotes program • Find content with keyword search • See all the details with high-resolution photos • Share content directly through email and social media • Go directly to manufacturers’ websites with hyperlinked articles and advertisements • Save each issue to your computer

ADVERTISING

All print rates and standards apply, as the digital version uses the exact print content. For exclusive digital-specific advertisement opportunities, contact your representative.

DIGITAL MAGAZINE BENEFITS

It’s all about staying connected, and from our magazines to all facets of digital media, Hi-Torque editors continue to do their best to remain front and center, keeping the wide world of two-wheeled enthusiasts informed and entertained.

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WEBSITE ADVERTISING

• mbaction.com • roadbikeaction.com • bmxplusmag.com • electricbikeaction.com

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THE BUZZ: SOCIAL MEDIA

Our multi-platform approach to growing our social media following and brand awareness promotes our brand. Maintaining Facebook, Instagram, Twitter, Google+, and Feed Burner increases our web usership and brand awareness, and yours, too.

ADVERTISING SIZES

A. MPU BANNER • 300 x 250 px • $3 CPM • 4 locations for sale (stacked in vertical alignment) • Sold for per impression or monthly A. B. LEADERBOARD • 728 x 90 px • $5 CPM • Sold for per impression or monthly C. SKIN • 2100 x 950 px with a safe zone (as shown) of 135x695 px • $12 CPM • Sold for per impression or monthly • Static placement (does not scroll with content)

WEBSITE ADVERTISING REQUIREMENTS

1. FILE TYPES: animated GIF, JPG, or Flash SWF 2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements 3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

CUSTOM BANNER ADVERTISING PACKAGES

For additional information regarding skins, roadblocks, SOV (share of voice), or expandable video banners, please contact your advertising representative.

CANCELLATION & NON-FULFILLMENT

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

CREDIT INFORMATION

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

TERMS & COMMISSIONS

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agency discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

PRINTING PROCESS

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and ATV UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact HiTorque for exact binding schedule.

PREFERRED MATERIAL

All Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

ELECTRONIC FILES & REQUIREMENTS

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files. • DISK MEDIA: CD, DVD • PROGRAMS: Preferred—QuarkXPress (with complete collect for output)

Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output. Send as a closed file: PDF If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service. ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or e-mailed. Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355

APPLICATION REQUIREMENTS

• Save all image files as EPS files (Encapsulated PostScript). • FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts. DO NOT USE TRUE TYPE FONTS! • Send all support files, including all high-resolution files of logos, photos, and trademarks. • Convert all RGB files (computer color) to CMYK (four-color process for print). • Prepare all full page ads with 1/8 inch bleed. • Send a disk & printed file directory with each ad submitted. • Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

AD PRODUCTION

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/

color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

LATE ADS

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page. • Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge. • Ad material received late but not to HiTorque’s specifications will be charged a late charge for processing file.

SHIPPING INSTRUCTIONS

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355. • All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

CONTRACT REGULATIONS

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

COPY REGULATIONS

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

GENERAL PROVISIONS

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

1 PAGE Bleed Trim Live/Safety

2 PAGE* Bleed Trim Live/Safety

2/3rd PAGE

1/2 PAGE Horizontal bleed Trim Live Vertical

WIDTH 8.125 in 7.875 in 7.375 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 16.25 in 15.75 in 15.25 in

HEIGHT 10.75 in 10.5 in 10 in

WIDTH 4.5 in

HEIGHT 9.625 in

WIDTH 8.125 in 7.875 in 7.375 in 4.5 in

HEIGHT 5.375 in 5.25 in 5 in 7.25 in

1/2 PAGE HORIZONTAL SPREAD* Bleed Trim Live/Safety

1/3rd PAGE Horizontal Vertical 1/4th PAGE Horizontal Only

1/6th PAGE Horizontal Vertical

SHOWCASE 3 – inch 2 – inch 1 – inch

WIDTH 16.25 in 15.75 in 15.25 in

HEIGHT 5.75 in 5.25 in 4.75 in

WIDTH 4.5 in 2.125 in WIDTH 4.5 in

HEIGHT 4.75 in 9.625 in HEIGHT 3.5 in

WIDTH 4.5 in 2.125 in

HEIGHT 2.25 in 4.75 in

WIDTH 2.125 in 2.125 in 2.125 in

HEIGHT 3.4375 in 2.25 in 1 in

* Gutter allowance: please allow 3/8”minimum left and right of gutter. * There should be an allowance of at least 3/8” inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

STANDARD SIZES (in inches) 1 Page

WIDTH HEIGHT BLEED ....................... 8.125 ................ 10.75 TRIM .......................... 7.875 .................. 10.5 LIVE/SAFETY ............. 7.375 ..................... 10

2 Page Spread*

WIDTH HEIGHT BLEED ....................... 16.25 ................ 10.75 TRIM .......................... 15.75 .................. 10.5 LIVE/SAFETY ............. 15.25 ..................... 10

MECHANICAL ADVERTISING REQUIREMENTS

ADVERTISING DEPARTMENT ROBB MESECHER Advertising Director (661) 367-2105, robbm@hi-torque.com

CHRIS STANGL Account Manager (661) 367-2109, chris@hi-torque.com

GREG FLANAGAN Advertising Manager (661) 367-2116, greg@hi-torque.com

TENI ELYASI Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

DERRECK BERNARD National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

JOHN BARILA Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER Advertising Production Manager (661) 367-2114, eric@hi-torque.com

JENNIFER EDMONSTON Advertising Production Coordinator (661) 367-2143, jene@hi-torque.com

Hi-Torque Publications, Inc., 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com