City News | volume 1 issue 8 by I am Cairo

Volume 1 Issue 8

Dahab

Egypt, August 2014 by Luuk de Waardt Dahab, which means ‘gold’ in Arabic, was named after its golden beaches, lying on the east coast of the Sinai Peninsula on the Gulf of Aqaba. The jewel of the Red Sea Riviera; it is located 85 km north of Sharm el-Sheikh. It is a place that many have fallen in love with over the years. Dahab was once an isolated coastal village inhabited only by local Bedouins. As little as 30 years ago, there were fewer than 30 Bedouin families in Dahab. Like the Bedouin inland, they had a self-sustaining lifestyle but in Dahab this was based on fishing as well as traditional goat herds. During the summer, many of the inland Bedouins came to Dahab to fish, to collect dates, and to enjoy life by the sea. To this day, favourite presents from Dahab (for the inland Bedouins) are dried fish & dates. During the 1990s adventure enthusiasts from around the world began to discover Dahab’s natural wonders. The combination of the Red Sea & the Sinai desert make Dahab perfect for: world class windsurfing, scuba diving, free diving, rock climbing and of course desert trekking with the Bedouins. Add to this cheap accommodation on or near the beach, inexpensive food and drink and a relaxed atmosphere, and you have a heady enticement for the young and young at heart. Still, for everyone with an open mind, Dahab is definitely worth a visit. To many people this has become a second home.

City Life

August 2014

Koshk goes Augmented

Volume 1 Issue 8

I am Cairo, We are Cairo, You are Cairo It’s with pleasure that we present to you our most recent issue of City News. City News discusses various interesting topics in several categories such as Tourism, Art, Culture, Life Style, Sports, Technology, Science and other contemporary issues.

Koshk is a business augmentation service company that was established in 2011 and is owned by Karim ElEmary. The core of his business relies on providing technological aids to companies in order for them to bring their different departments together; thus making them work harmoniously.

The cover story this month is on Dahab ‘The Jewel of the Red Sea Riveira’ with a spot in this beautiful location known as ‘diving experience.’ Each issue we also cover a country outside of Egypt. This time it’s Cyprus; the ultimate experience.

We have created a solution which has the ability to unite sales, marketing and advertising departments. The aforementioned will add value to each department’s return on investment, seen as it has a positive effect on the way their goals are achieved.

In the middle of the summer season and

In this issue of City News you will find the scattered around on different images and topics. Scan these parts with the Koshk application; you will automatically be able to intermingle with music and real videos.

Considering that we work in technology, marketing and general trading sectors; we as a company have gained immense amounts of experience. Koshk has the ability to offer solid solutions for businesses due to its knowledgeable background and the deep understanding they will acquire after educating themselves on the business’ needs.

The AR technology used will show a virtual image of the selected item with the user’s room as the background. The whole image will be displayed on the device screen. An IKEA spokesperson said, “We want customers to know that purchasing furniture is easy and enjoyable too.”

At the moment Koshk is launching their application under the campaign name: ‘The ultimate shopping experience’. Augmented Reality, a truly new and innovative application idea is coming to Egypt for the first time. City News now has an additional four pages which are dedicated to Koshk; those four pages are where brand products are displayed in a way which makes them interactive, for an easy transaction. You will first need to have the application downloaded on your Apple or Android Smartphone, after you do that all you have to do is scan the product you like, and buy it. It is that simple.

Lastly, augmented reality is currently being used for product advertisements by many other industries: tourism, car manufactures and fashion retailers are examples. Considering the speedy growth this application has been experiencing, we can tell that it is definitely going to be a great part of our future.

Sun 10

Mon, 11

Tue, 12

Wed, 13

Thurs, 14

Fri, 15

Sat, 16

Sun, 17

Mon, 18

Tue,19

Sunny

28°C - 39°C

29 ° C -37 °C

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27° C - 39° C 27 ° C - 41° C

Local time UTC/GMT offset

Language

Airports Dialing codes Population

Religion

Saturday, 30 August Arabic music with Mahmoud Darwish and Konoz band Sunday, 31 August Belal El-Sheikh Ensemble

Currency

Egyptian Pound (EGP) or Livre Egyptienne (LE)

Exchange rates

1 USD = 7,15 EGP 1 GBP = 12,05 EGP 1 EUR = 9,59 EGP

Useful numbers

Police: 122 Ambulance: 123 Fire Emergency: 180

Egypt electrical outlet

220 V,50 Hz, Type C Electrical Outlet

Sehr Al-Sharq

Al-Ahlam band featuring singer Ahlam Ahmed Between 5 August and 4 September, the Cairo Opera House presents its annual Summer Festival filled with Arabic music, Sufi singing and jazz. Tuesday 5 August Rasha Yehia and her band Wednesday 6 August Arabic music with El-Leil Wel Mawal, conductor: Raafat Yousry Thursday 7 August

Tuesday 12 August Jazz with Wave band Wednesday 13 August Jazz with Ahmed Rabie Saturday 16 August Inshad Sufi Tuesday 19 August Nesma Abdel Aziz and her band Wednesday 20 August

Dina El-Wedidi

Sufi singing with the Egyptian Mawlawiya led by Amer Al-Touni

Friday 8 August

Saturday 23 August

Oud duet: Ghassan Al-Youssef and Dina Abdel-Hamid

Celebrations of Egyptian revolution of 23 July 1952 with the Talents Development Centre

Saturday 9 August Sunday 10 August El-Tanbura troupe from Port Said Monday 11 August Takht Sharqi

Tuesday 2 September Nogoom Al-Tarab band for featuring Mostafa Ahmed Wednesday 3 September Harpist Manal Mohie Eldin and her ensemble Thursday 4 September Amthal Refaat and her band Concerts take place in the Cairo Opera House’s open air theatre and begin at 8pm.

Check out the full program on www.cairoopera.org including

Alexandria and Damanhour locations

Tuesday 26 August Jazz with Yehya Khalil Wednesday 27 August Arabic music with Al-Takht Al-Arabi ensemble conducted by Yasser Moawad

What is healthy eating? What is a good diet? Prof. Daniela Jakubowicz and team stressed that when we eat our food may matter as much as what we eat. How do you define healthy eating? The crucial part of healthy eating is a balanced diet. A balanced diet - or a good diet - means consuming from all the different good groups in the right quantities. Nutritionists say there are five main food groups - whole grains, fruit and vegetables, protein, diary, and fat & sugar.

+20 2

Friday & Saturday

and

Monday 1 September

Cairo International Airport

Weekend

l.de.waardt@iamcairo.com

Arabic music with Reem Kamal and Oshaq Al-Nagham Troupe

Official language: Standard Arabic National and spoken language: Egyptian Arabic Frequently used languages: English & French

Islam: 90% Coptic & Christian: 10%

International Publisher & Media Consultant

Friday 29 August

Standard time zone: UTC/GMT +2 hours Time zone abbreviation: EET - Eastern European Time No daylight saving time in 2013

2006 Statistics: 9 million Cairo-Helwan: 17.8 million

Luuk de Waardt CEO & Founder

Rehab Omar and her ensemble

Sweet Sound Band

GeneralWeather info forecast

We hope you enjoy reading our innovative newspaper and we are happy to receive your feedback. You are welcome to send your ideas, upcoming events or other topics to my personal email.

Thursday 28 August

Many firms around the globe are using augmented reality (AR) applications to promote their products. For example: IKEA, they launched an AR service allowing consumers to get a virtual preview of particular items and the way they would look in their homes. It involved a printed catalog and of course a device with the augmented reality app installed.

Koshk and City News

Ramadan close behind there are plenty upcoming Culture and Arts events in Cairo and Alexandria, check them out in our City Life section.

Cairo Opera House Summer Festival

Augmented Reality worldwide

We are able to break down the barriers of augmentation for large businesses and SME’s alike. This is to be done through our first interactive shopping magazine and other technological advances that are underway.

Diet is often referred to as some dietary regimen for losing weight. However, diet simply means what food we eat in the course of a 24-hour, one week, or one month, etc. period. Healthy eating means consuming the right quantities of foods from all food groups in order to lead a healthy life. A good diet is a nutritional lifestyle that promotes good health. A good diet must include several food groups because one single group cannot provide everything a human needs for good health. This Medical News Today information article provides details on when we

should eat, what defines healthy eating, World Health Organization (WHO) recommendations on healthy eating, what the Healthy Eating Index (HEI) is, the consequences of unhealthy eating, and how plant-based diets protect from chronic diseases. When we eat matters too A large breakfast helps control body weight - a team of researchers from Tel Aviv University, Israel, explained in the journal Obesity that a big breakfast - one containing about 700 calories - is better for losing weight and lowering one’s risk of developing heart disease, high cholesterol and diabetes.

City Life

August 2014

Volume 1 Issue 8

Tom Hanks’ shoot in Egypt

for ‘A Hologram for the King’ comes to an end

by Wadeea Azmy Photography

‫قناة المحور وحفل إفطارها السنوي‬

The Oscar-winning actor Tom Hanks has finished shooting scenes for ‘A Hologram for the King’ in Egypt’s Red Sea resort city of Hurghada, according to the president of the Egyptian Film Center. Egypt’s MENA news agency reported that Hanks had started shooting the film — based on the novel by Dave Eggers — having arrived in the country last week. Local newspaper Al-Masry Al-Youm added that Hanks had slept aboard a yacht in the Red Sea during production, with the actor telling the publication that it was his first visit to the area. Kamal Abdel Aziz, president of the Egypt’s National Film Center as well as a director of photography, confirmed that Hanks has left the country. “He finished everything that was needed, and everything went well,” adding that the shoot had used underwater cameras in the Red Sea, a popular diving resort. “We need to show that shooting in Egypt is easy for foreign productions,” said Abdel Aziz. “We want to welcome international films to shoot by the Pyramids, the Nile, the Red Sea, the desert, Alexandria. We have a variety of locations.”

‫ بح�ضور‬،‫�أقامت قناة املحور اليوم حفل �إفطارها ال�سنوي‬ ،‫عدد كبري من النجوم واالعالميني منهم �أ�سامة منري‬ ،‫حممود �شريف‬،‫ علي جمعة‬،‫مها عثمان‬،‫هالة �سرحان‬ ،‫ حنان مطاوع‬،‫يا�سر بركات‬،‫ هاين مهني‬،‫طارق عالم‬ ‫ رانيا‬،‫ حممد ريا�ض‬،‫ جنوي ف�ؤاد‬،‫ �سماح �أنور‬،‫�إنت�صار‬ ‫ كمال �أبو‬،‫ حممد ثروت‬،‫ �إلهام �شاهني‬،‫حممود يا�سني‬ ‫ حممد �أحمد‬،‫ هالة �صدقي‬،‫ ال�شاعر ه�شام اجلخ‬،‫رية‬ ‫ �سامح‬،‫ ح�سن حامد‬،‫الفنانة القديرة ليلي طاهر‬،‫ماهر‬ .‫ال�صريطي‬ ‫ و بعده مت عر�ض فيلم‬، ‫بد�أء احلفل ب�إفطار جماعي‬ ‫ت�سجيلي يو�ضح الدور الذي قامت به جمموعة �شركات‬ ‫ثم القى ح�سن‬،‫ و قناة املحور خالل الفرتة ال�سابقة‬،‫�سما‬ ‫ متني فيها م�ستقبل اف�ضل مل�صر‬،‫راتب كلمة علي احل�ضور‬ ‫وكرم ك ٌال من اللواء مراد‬،‫نحو عبور جديد لهذه الأمة‬ ‫ و احلا�صل علي لقب رجل‬،‫موايف رئي�س املخابرات الأ�سبق‬ ‫و الفريق مهاب ممي�ش رئي�س هيئة قناة‬2014 ‫ال�سالم لعام‬ ‫ و منحهم قالدة جامعة �سيناء تقديراٌ لدورهم‬،‫ال�سوي�س‬ .‫امل�شرف يف تاريخ م�صر‬

As part of this new drive to attract international productions, Abdel Aziz claimed that the National Film Centre pushed through all the necessary permission documents for A Hologram for the King in 72 hours. “It’s a new change for us, from the Egyptian Film Centre,” he said. “It’s now very easy to come in and out with equipment.” In addition to Hanks’ shoot, Abdel Aziz claimed that Egypt recently welcomed a team from Ridley Scott’s upcoming biblical epic Exodus: Gods and Kings to film in Luxor. “They stayed for about 10 days,” he said. Written and directed by Tom Tykwer, A Hologram for the King is adapted from Eggers’ 2012 book about a struggling U.S. businessman who travels to Saudi Arabia in a desperate attempt to secure an I.T. equipment contract with the King Abdullah Economic City being built near Jeddah. The cast also includes Sarita Choudhury (Homeland), Omar Elba (Intelligence), Tracey Fairaway (Enough Said), David Menkin (Zero Dark Thirty) and Tom Skerritt (Ted, Top Gun). Shooting began in Morocco last month, while The Hollywood Reporter offered the first exclusive image from the film at this year’s Cannes Film Festival.

Skin in Summer

Summer sun and temperatures are beloved because they provide you with the opportunity to spend more time outdoors doing the things you love. However, the sun and temperatures come at a price and it is your skin that pays that price.

‫جمعية ال�صداقة امل�صرية اللبنانية لرجال االعمال برئا�سة فتح اهلل فوزى حفل‬ .‫ال�سحور ال�سنوى لأع�ضائها بفندق انرتكونتننتال �سمريامي�س‬

‫ت�ألق النجم خالد �سليم يف حفل ال�سحور الذي �أقامته جمموعة �شركات هنداوى‬ ‫للطباعة بفندق ماريوت مرياج‬

‫مبادرة كمل كرمك بح�ضور وزير التموين والتجارة الداخلية وجنوم املجتمع‬ ‫ بتنظيم �أكرب مائدة �إفطار يف تاريخ‬،‫ بالتعاون مع بنك الطعام امل�صري وحتت رعاية وزارة التموين والتجارة الداخلية‬،‫ ممثلة يف كنور وليبتون‬،‫قامت �شركة يونيليفر م�شرق‬ ‫ فرد من بينهم جمموعة‬2500 ‫ وزير التموين والتجارة الداخلية �إىل جانب �أكرث من‬،‫ وذلك مب�شاركة وح�ضور الدكتور خالد حنفي‬.‫م�صر باملنطقة املك�شوفة بقلعة �صالح الدين‬ ‫من جنوم املجتمع والفنانات والفنانني ومن بينهم �شريف منري و�أحمد زاهر وحممد ريا�ض ورانيا حممود يا�سني ومروة عبد املنعم وحنان �شوقي ورامي وحيد و�أحمد احللواين‬ .‫وح�سن عبد الفتاح وحممد جناتي ون�سمة حمجوب‬

Omnia El Shamy Makeup Artist

1-Stay out of the sun between the hours of 10am and 3pm. Note: That some latitudes advise staying out of the sun between 11am and 4pm. Know what is advised for you particular location and err on the side of being cautious either side as well as during the hours suggested.

‫وزير التموين وكبار احل�ضور يف مبادرة كمل كرمك‬

‫جناتى و�شريف وطارق وزاهر يف مبادرة كمل كرمك‬

2-Sun Block very important in sun between 12pm to 4pm. 3-Give your skin a break. Note: Don’t use makeup in your normal life as shopping hanging out for cafe or going to sports club . 4-Rinse skin after swimming. 5-Choose the foundation with high SPF especially when you go out in the sun. Note: Makeup basics that pack high SPFs keep you protected from the sun’s harmful UVA and UVB rays 6-Drink plenty of water. 7-Eat healthy foods. Note: Yogurt is a healthy addition to

your diet; just be sure it’s sugar free and natural. Note: No-fat or low-fat diets will cause your skin to dry, wrinkle and age. You need essential in your diet to keep your skin moist and supple 8-Sleep well . 9-Choose oil tan for your type sin with high protection. 10 - Keep your skin clear before sleep make your skin breath. Change the way you look. facebook.com/ omnia.elshamy.makeup.artist

‫بيب�سيكو وحمافظ �سوهاج يطلقا الدورة ال�سابعة من برنامج‬ ‫ مدر�سة‬82‫"الغذاء من �أجل التعليم" يف‬

‫ تفوز بجائزة �أف�ضل جهاز م�شغل للمو�سيقى– جائزة ميما ميوزك‬HTC ‫اوورد واللذى تنظمة م�ؤ�س�سة دير ج�ست الأعالمية‬

City Life

August 2014

Bibliotheca Alexandrina Summer Festival

Volume 1 Issue 8

Monday 25 August, 8.30pm, Open Air Theatre (free entry) Ganoub El-Wadi troupe Tuesday 26 August, 8.30pm, Open Air Theatre Karakeeb band

This month is full of people, fun, good and crazy times, all your idea might I add. Watch out for the 18th as it’s a lucky day for you, a random act of kindness or good fortune should be coming in your direction. Take a step back and listen to the inner you.

Bibliotheca Alexandrina Chamber Orchestra performs tangos and film music

Romance related: Accept an unexpected invitation as soon as you receive it. Your future is waiting!

Romance related: Resist the urge to post, tweet or text the nitty-gritty details!

Sunday, 31 August, 8.30pm, Open Air Theatre

By the August 10th Full Moon you should be full of bold ideas, make use of them. Network and socialize the month away, but don’t forget to keep a cool temper. You don’t need bold movements to be effective, turn your energy inwards; it will lead to massive improvements.

This month you will have a lot of energy to finish off your to-do list, starting with what matters most. Be openminded this month as many from your social circles crop up, share what’s in your heart and your head; socialize, listen and think.

Romance related: Patience pays off, wait til the end of the month to say yes!

Romance related: Concentrate on the here and now!

August 18 and 19 will be busy days for you, just the way you like them. Concentration pays off this month as you might see through a fantasy, and spare yourself some pain. The Full Moon on the 25th is a good time to tie up loose ends.

Are your urges real or are the just a passing whim, take time to respond, that way you can make sure. The Full Moon on the 25th is here to highlight your public imagine. Take this time to consider the possibilities that lie out in the world for you.

Romance related: Don’t blow anything out of proportion!

Romance related: Are looks really that important? Listen well to close friends!

Everyone around you seems to be getting along with each other, enjoy it. You might be surprised to find that those who cross your mind more often than they cross your path will be popping up this month. Get caught up with the current gossip, enjoy August.

Early this month is when you see your thoughts transform into solid plans. Although you know how to be realistic, enjoy the inspiration that flows towards you around the 25th. You may feel a growing desire to improve the world. Share those thoughts if you can.

Romance related: Take a casual approach and relax at month’s end!

Romance related: Throw caution into the wind!

You’re flashy and bright, shine your light wherever it pleases you. It is advisable that you make budget changes toward while the Full Moon is in place. If you find yourself getting angry by the 24th, let it pass, the weekend looks promising.

People look to you this month to lead the way, smile a lot and encourage people to participate more. Others may be stressed, but you will be feeling grounded, try not to be influenced, and share the calmness instead, especially on the 31st of August.

Romance related: The road to romance won’t be easy, but it’s one worth taking!

Romance related: Don’t play mind games this month. Keep it simple!

You might be heading towards change if you were planning for it; joining a new gym, dance group appears to be in the works. A personal, quietly cloaked gift or blessing is finding its way to you. Don’t waste a single moment; the Full Moon is all yours this August.

Your need for solitude will be undermined by your friends and daily life. Get excited about the 18th. There is a large cup of good luck and happiness waiting for you to devour. At the end of the month there will be a lot of attention from admirers, graciously accept this.

Romance related: Make sure the criticism you offer is of productive nature!

Romance related: Second chances are possible.

El Masrieen band Thursday, 28 August, 8.30pm, Open Air Theatre Mohamed Mohsen Saturday, 30 August, 8.30pm, Open Air Theatre

Cultural Palace Choir

Wednesday 6 August and Thursday 7 August, 8pm, Great Hall Omar Khairat and Bibliotheca Alexandrina Chamber Orchestra Saturday 9 August, 8.30pm, Open Air Theatre Black Theama band Sunday 10 August, 8.30pm, Open Air Theatre Bibliotheca Alexandrina Chamber Orchestra performs tangos and film music Monday 11 August, 8.30pm, Open Air Theatre Sout El Night: concert underground musicians

Tuesday 12 August, 8.30pm, Open Air Theatre Les Companions band Saturday 16 August, 8.30pm, Open Air Theatre Dina El-Wededi

Sunday 17 August, 8.30pm, Open Air Theatre Cairokee band Monday 18 August, 8.30pm, Open Air Theatre Shaware3na band Tuesday 19 August, 8.30pm, Open Air Theatre Al-Tazawwoq troupe Wednesday 20 August, 8.30pm, Open Air Theatre Massar Egbari band

Monday, 1 September, 8.30pm, Open Air Theatre High Dam band and Meshwar band Tuesday, 2 September, 8.30pm, Open Air Theatre Festival closing with Les Petits Chats singers Note on ticket prices: Prices range between LE10 and LE50 depending on the event, except for Omar Khairat’s concert with tickets priced between LE75 and LE200.

Thursday 21 August, 8.30pm, Open Air Theatre Egyptian Project band Saturday 23 August, 8.30pm, Open Air Theatre

‫حفلة المنشد الديني‬ ”‫” على الهلباوى‬ ‫بساقية الصاوي‬ ‫ أغسطس‬20 ‫يوم‬ ‫ م‬08:00 ‫الساعه‬ ‫بقاعة النهر‬

Underground Music Night: Sout Fel Zahma, Nour Ashour, Wasla band, Sama El Hadi. Sunday 24 August, 6pm, Auditorium (free entry) Screening of three films by three women directors Sunday 24 August, 8.30pm, Open Air Theatre Mazhar and Soul Masters band Monday 25 August, 6pm, Western Lectures Hall Cinema lecture “Writing with Light”

Word Search

Try and find the words below. They are hidden either: vertically, horizontally, or diagonally.

H C R U H C G N I G N A H E H T T

A T H D F E L U C A P H L I B B Z

I M E U E G Y O T S Y U T P A Q K

A F O F R E W O T O R I A C H S P

H U A S M G M A N Y A M N O A H O

W N R I Q S H A R M M R N S D A T

A S Y B V E N A S Y I C O E E R Y

S H Q T Z X I C D W D B U D G A G

Monthly Horoscopes It’s a good month for setting goals, by the 10th you’ll be in perfect position for public attention. Be good to yourself; be honest and sincere in your actions. Is there anything you want to do, change or have? Well the New Moon of the 25th will aid you greatly.

Wednesday 27 August, 8.30pm, Open Air Theatre

Organized by the Bibliotheca Alexandrina Art Centre, this 12th edition of the festival brings a large line-up of renowned Egyptian musicians and bands to the Mediterranean city from 6 August-2 September.

C I T A D E L A P A S M R E J Z S

L S H N J V E I D S E G A F A A R

K H A N E L K H A L I L I B J D F

P A M O I P F A L E X A N D R I A

Wust El Balad

“is Jamming at Cairo Jazz

CAIRO TOWER

CITADEL

PYRAMIDS

THE HANGING CHURCH

EL SAWY

KHAN EL KHALILI

Club on Tuesday,

HURGHADA

NILE

AHWA

August 19, 2014

SHAHRAZAD

TANNOURA

FELUCA

SHARM

DAHAB

SEAS

at 9:00 PM.

SHISHA

ALEXANDRIA

City Travel & Tourism

August 2014

“I grew up in Cyprus and Egypt, these fantastic places I remember fondly.”

Volume 1 Issue 8

The ultimate Cypriot experience

- Téa Obreht, American novelist

Cyprus

A villa named Heliopolis, how nice is that?

by Myanne Brealey I have chosen to write about the island of Aphrodite, the “Goddess of Love and Beauty ’’ - Cyprus. First, let me say a few words about Mr. Michael G. Leptos; one of the most influential men in Cyprus. In 1960, Leptos founded Leptos Group; it’s the leading group in land and building development in Cyprus and the Greek islands too. Leptos Group is involved in industries such as Real Estate, Travel and Tourism, Hotels, Education and Health Care. I have met Mr. Michael; it was a privilege. He is a very humble and righteous man, with a sense of humour. Having lived and worked in Saudi,

Cape Greco, preseved nature park.

Feed the Pelicans on the beach, or just watch them look pretty.

Mr. Leptos’ command of Arabic is quite remarkable. He’s an ambitious individual whose vision and personal management skills ripened the island in its entirety. One of his visions was what is now known as ‘Neapolis,’ “a city within a city.” Infact, 10 Egyptian journalists from Cairo and Alexandria were invited to visit Neapolis and its home city, Paphos. They got to experience the nightlife of Kato Paphos, archaeological sites, the old shopping centre along the harbour. They also had the pleasure of meeting many of the highest ranked individuals; the mayor of Paphos is an example.

Traditional Cyriot dancing.

Cyprus is an island less than an hour away from Egypt (and shares the same Mediterranean big-heartedness.) Since ‘74 the island’s north has been occupied by Turks. The part of the island that I’ll be focusing on is that below the border (Attila) line. Cyprus was always identified as a ‘sun sand and sea destination,’ but it is more than that; it is an island with almost infinite variety. Your senses will be tantalized between the rural attractions, fish in the sea, pelicans on land and the cool pine tree scented night’s breeze in Troodos Mountains. Furthermore, the island has many secluded coves scattered along its coastline - a beach to yourself, who would say no to that? Not me! Driving through Troodos Mountains you will come across vineyards and picturesque little villages where Cypriot hospitality thrives. If you take a little detour, you can sample authentic

If ten Egyptian reporters can go check it out, so can you! village wines; those untouched by chemicals. Let’s not forget you’ll experience great kindness. With seven different types of traditional Cypriot dancing, there is a chance you’d get to witness this great art; and join in too. Dancers come to your table and pull you by the hand to join in to the “kalamatianos”, a circle-dance. Are you craving adventure? Well, you could go horse riding, mountain biking, skiing (in the winter) and there are other activities I assure you will make you happy. Are you on spring break, planning a winner holiday with the gang? How does Agia Napa sound? One of Europe’s best nightlife destinations! Home to one of the top 10 beaches in the world: Nissi Beach. Agia Napa boasts a large club- Bedrock Club; with four rooms, each playing a different genre of music, and has chill out and VIP rooms. There are beautiful cities in cities

PARTAAY in Agia Napa

in Cyprus; Nicosia (the capital,) Larnaca, Lefkosia, Lemesos, and more. However, the most beautiful (to me at least, and many others) is Paphos. ‘The jewel of Cyprus’ it is home to Leptos’ flagship project, Kamares Village; which has earned many international awards. Its exquisite location is on the hills looking down on Paphos’ coastline and countryside. The villas there are designed to extenuate the Mediterranean outdoor lifestyle with the use of stone, wood, arches. Additions are made to taste be it barbeques, swimming pools, sun terraces or even private tennis courts. A chillaxed atmosphere is enjoyed at the country club which holds all the community events and gather’s its members to relish in good conversation, music and a scenic view like no other. Let me finish off by giving you a word to the wise. Visit Cyprus

A beautiful underwater escape in Dahab

almost touch them. There are several species and many colors.

If you go to Egypt the usual sights to see are the beauty of the Red Sea or the Pyramids of Giza. If you want a place away from the tourist routes, but with extraordinary underwater wonders, I suggest a location that is one hundred kilometers north of Sharm el-Sheik. It’s called Dahab, a seaside town of about thirteen hundred inhabitants, unknown to most people and hardly accessible by plane or bus. For those wishing to enjoy the wonders of one of the most beautiful seas in the world, this is the place. You can get there on a jeep after a hike in the desert.

It is here that you will have the chance to see from up close many clown fish. Its white, orange and black colors seem to be painted by hand. The complete tour of the Blue Hole allows you to see corals and anemones lively dancing to the rhythm of the waves. Then you come to the edge overlooking the open sea. Taking care not to cut yourself on the sharp coral and rocks, you may begin the exploration of the reef.

Easy entry at Blue Hole

Dahab relaxing Dahab means gold and it is still unknown if it is called so due to the color of its beaches or to the market of the most precious metal in the world that used to be here in the past. It lies on the Gulf of Aqaba and is a very windy, popular with windsurfers. Your first stop can be the Papyrus Museum, an attraction sponsored by the government that only serves to swell the coffers of the state (the papyri are also found in the bazaar at

Windsurfing in Dahab

half price). Then you can go into the sea where to meet your guide for a trip with camels. You can reach the reef after a few kilometers and know that its beauty is only second to the Australian reef. There you will also find the Blue Hole, a deep hole about one hundred and fifty feet wide populated by the most beautiful fish in the world. Snorkeling in this place is a unique and spectacular. The recommendations are a must since the victims of the strong currents and lack of knowledge of the place are many. It is highly recommended to use fins, masks and snorkels to see the show and to resist the ocean current. From the shore you can dive in the Blue Hole via a jetty and the fear is so great. It seems you take a leap into the endless void inside a hole that goes from blue to black after only ten meters. But once inside it seems like you are flying. The fish are many and, probably because they are accustomed to human presence, you get to

Blue Hole free diving

Over-under taken at Canyon in Dahab Egypt while free diving The clear water allows you to see up to twenty feet deep. Then, even if you no longer see it, the barrier continues to the bottom. You can see fish, coral and starfish with colors so vivid and bright that it may seem unnatural. And if you’re lucky, you may get to spot even some giant turtles. It is fortunate that Dahab is so isolated and unknown. If it were easy to reach, at this time its gold would have been plundered by man already.

A clown fish on the reef

City Travel & Tourism

Friends of Egypt support tourism to Egypt

August 2014

Sliders - El Gouna

Egyptian government to put LE1 billion into tourism sector about how distributed.

www.facebook.com/ friendsofegyptsupporttourismtoegypt

funds

would

The move is part of a larger effort to rein in Egypt’s budget deficit to 10 percent of GDP in the 2014/2015 fiscal year by cutting LE44 billion in spending on energy subsidies, among other measures.

El Gouna is now home to Egypt’s first cable park, we are proud to mention that it is one of the largest in the world. Sliders can accommodate up to seventeen people at a time, go and become one them, surf and wakeboard as the sunsets around you. Starting from this month, Sliders has extended their opening times; giving you an extra hour. Opening hours: 9:00 am until 7:00 pm.

The Egyptian Ambassador in The Netherlands H.E. Mr. Taher Farahat and Mrs. Farahat, Michel van Haarlem (right) and Ron Plateringen (left).

the

The government of Egypt raised the prices of three widely-used statesubsidized fuels -- 80 octane gasoline, 92 octane, and diesel fuel – by up to 78 percent earlier this month.

Friends of Egypt is a Dutch initiative of Michel van Haarlem and Ron Plateringen that encourages and supports tourism in Egypt.

The Friends of Egypt at the National day of Egypt 27/06/2014 in The Hague.

Volume 1 Issue 8

Egypt’s tourism and finance ministries have agreed to inject LE1 billion worth of funds to support the tourism sector, in reparation for recent cuts in fuel subsidies.

Expectations for a higher value dollar as well as an anticipated rise in demand

The mysterious Kingdom of Sheba

Researcher and Author in Egyptology

Get ready for Egypt’s first ever obstacle course race . 22nd AUG, Marassi, North Coast at 11:00AM

During the first half of 2014, around 4.4 million tourists visited Egypt, a 25 percent drop from the same period the previous year, reported state-run statistics agency CAPMAS.

Zaazou did not give further information

Antoine Gigal

Urban Race

Citing the fact that 80 percent of world tourism and travel occurs is organized via the internet, the minister announced that the government would collaborate with tourism agencies to develop electronic infrastructure for the whole sector.

According to Tourism Minister Hisham Zaazou the sector will suffer losses as fuel costs make up 80 percent of travel tours expenses, while the decision to reduce energy subsidies came in the middle of the high season and after domestic agencies had signed deals with foreign agencies.

The Friends of Egypt meeting Governor of Red Sea 27/06/2014 in Hurghada.

Red Sea Governor H.E. Ahmed Abdullah and Ron Plateringen.

among Egyptian tourism in the winter season could contribute to reducing the sector’s losses, said Zaazou.

In the mysterious Kingdom of Sheba/ Saba mentioned by many sacred books (1) and different ancient authors, was found years ago, an incredible bronze altar depicting rows of sphinxes... Modern archaeological findings are showing that the Sheba/Saba Kingdom with its capital Marib was located in the today Yemen between 1200 BC until 275 AD even if in that time we suspect that this kingdom was a much larger realm that the current borders of today Yemen. Some authors are speaking about Ethiopia for the kingdom of Sheba but some of them forgot that to the ancient Greeks and to others before them, « Ethiopia » referred to an empire that encompassed a vast territory, extending to Arabia, Syria, Armenia and the territory between the Mediterranean, the Indian Ocean and the Persian Gulf... This is the empire that the Queen of Sheba was said to have reigned over: a very huge empire indeed... If the earliest sources of texts referring to the people of Saba are annual military chronicles written at the time of Assyrian King Sargon II (722-705 BC), this king wrote the name of the King of Saba, Yith’i-amara(It’amara) in his tax people list. Yet it would be wrong to conclude from this single

document that the culture of Saba has emerged around 700 BC, because we have today the archaeologic proof that Saba/Sheba had existed for a long time. Moreover, in the inscriptions of AradNannar, one of the ancient kings of the state of Ur, the word ‘Sabum’, which is believed to mean’the land of Saba’, was used. If this term actually refers to Saba, then this is also evidence that the history of Saba back until around the year 2500 BC and for me: more... Also the Sabaeans (the people of Saba/ Sheba, same people than Nabateans for Strabo) colonized northern Ethiopia during the rule of Karibill Watar I in the 7th century BCE and established several other colonies to control the trade routes that stretched from their capital Marib to Aqaba and to shorten the long journeys of the caravans… And this incredible altar with sphinxes coming from possibly the 6th century BC, is thought to come from Marib,

the oldest city of Yemen and in that time the most powerful of the states in the South Arabian region, lying in the Sabean plains on the outskirts of the east Yemen desert “Mafazet Saihad”. Controlling the ancient incense routs, a meeting point for caravans coming from the Qana port on the Arabian Sea coast, crossing the Wadi Hadhramout. The Kingdom of Saba/Sheba was very rich because the trade of two resins: frankincense and myrrh only

growing in eastern Yemen, southern Oman and Somaliland and that were in great demand everywhere in that time not only in the temples as in ancient Egypt and in roman empire but also for a daily private use. Also the kingdom was very rich because their agriculture and sophisticated hydraulic systems. Evidence of the extraordinary engineering skills of the Sabeans still remains, including a huge Dam at Marib which turned the sandy plains into fertile wellknown beautiful gardens.Sabaeans were known also as remarkable astronomers. The Magi, the learnedastronomers who saw a new star and set off on a journey to find a newruler connected to the new star, that led them to Bethlehem... they were supposed to be from Sheba...

This altar (Height: 66.000 cm width: 110.000 cm thickness: 34.500 cm) that you can go to see today at the British Museum is made of bronze and is cast in relief. It is decorated with three rows of sphinxes shown frontally below a Sabaean dedicatory inscription to the god Rahmaw. The raised letters were made by applying individual wax threads onto the panel before it was cast; the same technique was used to make bronze dedicatory tablets (Simpson St J 2002a, cats31, 219). The panels of this altar were attached to a wooden frame using small nails made of almost pure copper. Two joining portions survive. The three rows of standing sphinxes set below a lightly projecting cornice around which runs the beginning of a Sabaean inscription: ‘l bn ‘m’nsh rsw rhmw hqny rhmwlhy’Inscription.

City Arts & Culture

August 2014

Volume 1 Issue 8

Darb1718 - Contemporary Art & Culture Center local and international art and culture scene. Darb 1718 is an art center and gathering point for all art events in Egypt. A wide stage for Cairo’s Contemporary Art Scene.

In the midst of historic Old Cairo emerges a beating heart for contemporary art and culture in Egypt. Darb 1718 is an Egyptian non-profit organization founded in 2008. Its premises includes a variety of indoor and outdoor spaces that host different art mediums and cultural events. Darb 1718 houses two art exhibition spaces, theater, dance and concert stages, outdoor cinema

for independent film screenings, gardens and rooftops in addition to an artist residency to accommodate international artists and curators. The center provides workshops, programs and initiatives to educate and mentor emerging artists and offers them a space to exhibit their work alongside established artists. It is a hub connecting Egyptian artists from several walks of life with the

Darb 1718 has a history inextricable from the rich history of Cairo itself. The narrative really begins in the seventh century when Fustat was chosen as the capital for a newly empowered nation. The city bourgeoned into the center of art and culture in the Middle East and Africa. This early success was met by a turbulent millennium and a half of war and peace; yet, the artists and craftsmen persevered through all hardships keeping the rich artistic heritage of the area alive. It is on this tradition that Darb 1718 aims to once again build an African/Arab cultural icon renowned the world over. facebook.com/Darb1718

‫حفل كايروكى‬ ‫مكتبة اإلسكندرية‬ ‫ أغسطس‬17 ‫يوم‬ ‫ م‬09:00 ‫الساعة‬

From scratch! From scratch!

Starting again from nothing at all,

Nothing is all l have and no one to call. Like a glass breaking with no sound, Picking my scattered self off the ground. Have you ever heard yourself break? You can’t! but you can feel your body shake. I am pulling myself together, hoping to stand tall. Wishing to stand still and not fall. I can do this! I can cope!

I can endure the pain! I hope! I just need to rest, plan and think, But I can’t sleep, I don’t even blink. It happened before and it’s happening now, That’s why I feel confident, I have the know how. It’s just me! I am really tired but not weak! My actions will do more than the words I speak. So from scratch I start and with nothing I begin, I have no other choice, either to win or to win!

by Magdy M. Wahba (poet, actor and model) www.facebook.com/Magdy.M.Wahba

‫شارع عدلي من أعرق شوارع وسط البلد‬

‫صالح الدين أبوالليل‬

‫ و مع مرور الوقت انهارت‬.. ‫يوجد به �ضريح املغربي‬ ‫الكثري من االبنيه و من �ضمنها م�سجد املغربي و الذي‬ ‫تاكلت م�ساحته حتي ا�صبح زاوية �صغرية بها قبة و هي‬ . ‫�شارع عديل‬30 ‫موجوده حاليا ب‬ ‫ و عند بدايته من‬.. ‫و من اهم معامل ال�شارع اي�ضا‬ ‫�شارع طلعت حرب امام �سينما ميامي مقهي اك�سل�سيور‬ ‫ تلك املنطقة‬.. ‫االنيق و عمارة �شركة املقاولون العرب‬ ‫التي �شهدت انعقاد �صالون االديبة الكبرية مي زياده‬ ‫ و الذي كان يح�ضره‬.. ‫ ع�صر الثالثاء من كل ا�سبوع‬.. ‫ٍعمالقة االدب و ال�شعر مثل طه ح�سني و لطفي ال�سيد و‬ ‫من�صور فهمي و الزيات و خليل مطران و عبا�س العقاد‬ ‫ و بجوار هذه املنطقة يقع املعبد اليهودي الذي ي�شبه‬.. 1902 ‫ و ن�ش�أ هذا املعبد عام‬.. ‫قالع الع�صور الو�سطي‬ ‫ و ينتهي هذا ال�شارع من ناحية ميدان االوبرا مبباين‬.. .. ‫عريقة ت�ضم ممر الكونتينتال التجاري ال�شهري‬ . ‫وترا�س و حديقة مقهي جروبي‬

‫ و هو جنل‬1864 ‫ املولود مب�صر عام‬.. ‫عديل با�شا يكن‬ ‫خليل ابن ابراهيم با�شا ابن اخت حممد علي الكبري‬ ‫ تدرج بالتعليم ما بني اال�ستانه و فرن�سا و در�س يف‬.. ... ‫مدار�س الفرير و اجليزويت عندما عاد ايل م�صر‬ ‫و تنقل بني العديد من الوظائف بداية من الرتجمة يف‬ ‫ ايل‬.. ‫وزارة الداخلية و ال�صحافه يف وزارة اخلارجية‬ ‫ حتي‬.. ‫�سكرتارية جمل�س الوزراء يف عهد نوبار با�شا‬ ‫ ثم رئي�س وزراء للمرة‬.. 1924 ‫�شكل وزارته االويل يف‬ ‫ و التي احتفظ‬.. 1927 ‫ ايل‬1926 ‫الثانيه يف الفرته من‬ ‫ ثم ترا�س الوزارة للمرة‬.. ‫فيها مبن�صب وزير الداخلية‬ ‫ و قد احتفظ‬.. 1930 ‫ ايل يناير‬1929 ‫الثالثة من اكتوبر‬ ‫ و تعترب من اهم‬.. ‫فيها اي�ضا مبن�صب وزير الداخلية‬ ‫ جعل اللغة العربية هي اللغة اال�سا�سية‬.. ‫اجنازاته‬ ‫للمرحلة االبتدائية و الثانويه‬ ‫كما ان�شا مدر�سة لتخريج مدر�سني للغة الفرن�سية‬ ‫ عرفت با�سم " املعلميني التوفيقية " عام‬.. ‫و العلوم‬ ‫ و التي تعترب اويل اخلطوات نحو ان�شاء جامعة‬.. 1918 ‫ و‬... ‫ و قد اقام اول مدار�س لريا�ض االطفال‬.. ‫حكومية‬ ‫ و كان اول‬.. ‫هو من م�ؤ�س�سي حزب االحرار الد�ستوريني‬ ‫ و ذلك بعد ان�سحابه من حزب‬.. 1922 ‫رئي�س له عام‬ ‫ و‬.. ‫الوفد علي خلفية خالفاته مع الزعيم �سعد زغلول‬ . ‫التي احدثت ان�شقاقا كبريا يف االمة‬ ‫و �شارع عديل الذي يبدا من اول �شارع �سليمان ( طلعت‬ ‫ ا�شتهر‬.. ‫حرب حاليا ) حتي ميدان االوبرا بالعتبة‬ ‫ ن�سبة‬.. ‫قدميا با�سم �شارع املغربي حتي الثالثينيات‬ ‫ امل�سماه ب�أ�سم القا�ضي‬.. ‫ايل وجود قنطرة املغربي‬ ‫�صالح الدين يو�سف املغربي و الذي كان رئي�س االطباء‬ ‫ و كانت هذه‬.. ‫يف عهد ال�سلطان اململوكي النا�صر حممد‬ .. ‫القنطرة معرب للو�صول لل�شارع فوق اخلليج النا�صري‬ ‫و يعترب م�سجد املغربي من ا�شهر معامل ال�شارع و الذي‬

City Business & Technomedia

August 2014

How to increase your profits by making your employees happy

Mohamed Tohami

Marketing, PR Guru & Social Entrepreneur At 6 AM every morning most employees think: “Am I right now dying, slowly, for something I’m not willing to die for?” And ... “Why am I working so hard, moving so fast, feeling so lousy?” These two questions indicate that the majority of employees nowadays are feeling like a cog in a machine; like they are doing work that has no real meaning or value. They feel that they are in a place in which they don’t belong and they are doing work that they were not born to do. If you don’t pay attention to these emotions and thoughts, one day your best talent will either … leave to live, or stay to die. They will pursue their passions somewhere else, or they will stay just for the security of the paycheck but they will be totally dead. Their mind, heart and spirit will be detached from the work they are doing. So, your number one role as a leader in

Volume 1 Issue 8

‫ تحصل على شهادة‬Raya Data Center ‫ لمعايير الجودة‬ISO/IEC 1: 2011 - 20000

your organization is to create a culture where people feel great, and at the same time maximize profits. You shouldn’t pamper your people at the expense of profits, and you shouldn’t focus on profits at the expense of your people; you need to find THE balance. Usually, ordinary leaders hesitate to invest in their people in order to cut costs and increase profits. In my book, PERK UP YOUR PROFITS, I challenge this idea. I researched the best practices of the world’s top employers and discovered their secrets to maximizing profits by investing in creative ‘PERKS’ for their people. You, the inspirational leader, can create a passion driven culture where you end up with happy people AND high profits … Yes, it’s really possible! About The Author Mohamed Tohami, author of Perk Up Your Profits and Egypt’s #1 motivation expert, helps corporate leaders to implement a powerful leadership system that creates a passion-driven culture where people feel great and at the same time maximize profits. For more information, please visit: www. PerkUpYourProfits.com

‫ نظر ًا اللتزامها‬20000 ISO ‫ على �شهادة‬Center ‫بالتميز ومعايري اجلودة الفائقة يف تقدمي خدمات‬ ،‫ وتوفري خدمات اال�ست�ضافة‬،‫تكنولوجيا املعلومات‬ ‫ �إعادة‬،‫ احلو�سبة ال�سحابية‬،‫مراكز البيانات امل�شرتكة‬ ‫ت�شغيل انظمة الكمبيوتر وا�سرتداد البيانات بعد‬ ‫ وخدمات التعهيد‬،‫ اخلدمات املتخ�ص�صة‬،‫الكوارث‬ .‫لعمالئها داخل وخارج م�صر‬ *** :‫مالحظة املحرر‬ ‫تبا�شر �شركة راية القاب�ضة الرائدة يف جمال �صناعة‬ ‫تكنولوجيا املعلومات �أن�شطتها يف �أربعة جماالت من‬ ‫ �أال وهي تكنولوجيا املعلومات وتعهيد‬،‫جماالت الأعمال‬ ‫مراكز االت�صال وتطوير املباين الذكية وجتارة التجزئة‬ .‫ �إ�ضافة �إىل خدمات ال�صيانة والتوزيع‬،‫يف الإلكرتونيات‬ ‫وتتمتع راية بح�ضور قوي على ال�صعيد العاملي؛ حيث‬ ‫تنت�شر فروعها يف م�صر واجلزائر ونيجرييا واململكة‬ ‫العربية ال�سعودية والواليات املتحدة الأمريكية ودول‬ ‫ كما تقدم ال�شركة خدماتها لقاعدة وا�سعة من‬،‫اخلليج‬ ‫ مبا يف ذلك الواليات‬،‫العمالء يف جميع �أنحاء العامل‬ ‫ ويف �إطار ر�ؤية‬.‫املتحدة الأمريكية و�أوروبا و�أ�سرتاليا‬ ‫ال�شركة لت�صبح ال�شركة الرائدة يف جميع الأ�سواق �أ ًيا‬ ‫ اقتحمت راية م�ؤخ ًرا جماالت جديدة مثل‬،‫كان موقعها‬ ‫النقل الربي و�إعادة التدوير وال�صناعات املتعلقة ب�إعادة‬ ‫ مغتنمة بذلك �أي فر�صة من �ش�أنها تو�سيع‬،‫الت�صنيع‬ .‫نطاق �أن�شطتها وزيادة عائد اال�ستثمار للم�ساهمني‬

‫�أنها تراقب م�ستوى اجلودة لكل ما تقدمه من خدمات‬ ‫وتعمل على حت�سينه وتطويره با�ستمرار لتلبية احتياجات‬ .‫العمالء من ال�شركات وامل�ؤ�س�سات املختلفة‬ ‫ مدير الربامج‬-‫ �سودار�شان مانديام‬/‫يقول ال�سيد‬ ‫يف املقر الرئي�سي‬ISMS, SMS & BCMS ‫العاملية‬ ‫�أ�سرتاليا "�أثناء مراجعتي‬-‫ يف �سيدين‬ISC ‫ملنظمة‬ ‫ الحظت العديد‬،‫لكافة العمليات التي تقوم بال�شركة‬ ‫من املزايا والعوامل الفارقة التي �أكدت يل ا�ستحقاق‬ ‫ �إنّ املعرفة‬.‫ عن جدارة‬20000 ISO ‫ال�شركة ل�شهادة‬ ‫واخلربة الوا�سعة التي يتمتع بها فريق العاملني يف‬ ،‫ال�شركة ملتطلبات ال�شهادة كانت فوق امل�ستوى املعتاد‬ ‫كما متكنوا من تطبيق كل منوذج من النماذج املطلوبة‬ ‫ �إنّ توا�صلي مع كل العاملني يف كافة‬.‫ب�شكل ا�ستثنائي‬ ‫ ومالحظة حما�سهم وتفانيهم‬،‫امل�ستويات الإدارية‬ ‫يف العمل كان جتربة فريدة من نوعها على امل�ستوى‬ ‫ حيث ا�ستعر�ضوا �أمامي مهاراتهم الفائقة‬،‫ال�شخ�صي‬ ‫ مع فهم الكامل‬،‫يف ا�ستخراج التقارير بكل �سهولة‬ ‫ من الأمور املبهرة �أي�ض ًا تفاين‬.‫الحتياجات العميل‬ ‫العاملني يف ال�شركة يف �سد كافة الثغرات التي �أظهرتها‬ ‫ حيث عملوا طوي ًال بعد‬،‫�أثناء عمليات املراجعة املختلفة‬ ‫�ساعات العمل الر�سمية على القيام بذلك بكل حب‬ ‫ وهو ما يدل على جديتهم يف املحافظة على‬،‫وتفهم‬ ‫ و�سعيهم احلثيث وال�صادق على حت�سني‬،‫ثقافة اجلودة‬ "‫م�ستوى اجلودة ب�صورة متوا�صلة‬ Raya Data ‫اجلدير بالذكر �أن ح�صلت �شركة‬

‫الدولية‬

‫اجلودة‬

‫معايري‬

‫�شهادات‬

‫منظمة‬

International Standard Certifications

‫ لت�صبح �أول مركز‬20000 ISO ‫متنح ال�شركة �شهادة‬ ‫بيانات يف م�صر حت�صل على هذه ال�شهادة‬ ‫ منظمة �شهادات معايري‬-2014 ‫ يوليو‬10‫القاهرة يف‬ ‫ والتي تُعد من �أهم املنظمات‬،)ISC( ‫اجلودة الدولية‬ ،‫العاملية يف تطبيق املعايري الدولية املوحدة للإعتماد‬ Raya Data Center ‫�أعلنت م�ؤخر ًا �أنّ �شركة‬ ‫هي �أول مركز بيانات يف م�صر حت�صل على �شهادة‬ .‫ ملعايري اجلودة‬20000 ISO ‫ الرئي�س التنفيذي ل�شركة‬-‫ رمي �أ�سعد‬/‫تعلق املهند�سة‬ ‫ "ح�صولنا على تلك‬Raya Data Center ‫ال�شهادة العاملية ُيعد ت�أكيد ًا على متيز فريق العمل‬ ‫ ومتتعه ب�أف�ضل املعايري العاملية فيما يقدمه‬،‫بال�شركة‬ ‫ كما ي�أتي ح�صولنا على تلك ال�شهادة‬،‫من خدمات‬ ‫ت�أكيد ًا اللتزامنا بتوفري خدمات متكاملة لعمالئنا‬ ‫ ن�ؤكد لعمالئنا‬،‫ يف نف�س الوقت‬.‫يف الداخل واخلارج‬ ‫�أننا نوا�صل با�ستمرار حت�سني م�ستوى اجلودة يف كل‬ ‫ مبا يتيح لهم الرتكيز على‬،‫ما نقدمه من خدمات‬ ‫العمليات الت�شغيلية والأهداف اال�سرتاتيجية امل�ؤ�س�سية‬ ‫ بينما نهتم نحن بكل ما يتعلق‬،‫التي ي�سعون لتحقيقها‬ ".‫بالبنية التحتية التكنولوجية اخلا�صة بهم‬ ‫ �أن‬1:2011 – 20000 ISO/IEC ‫وت�ؤكد �شهادة‬ ‫ تطبق �أف�ضل املعايري‬Raya Data Center ‫�شركة‬ ‫ كما‬،‫العاملية يف قطاع اخلدمات التكنولوجية املتطورة‬

Stakeholders and Ethics

and community, society, and nation. Company and their managers need to make ethical business decisions that promote the well-being of their stakeholders and avoid doing them harm.

Ethical issues are central to the way companies and their managers make decisions and affect not only the efficiency and effectiveness but also the prosperity of a nation. Just as people have to work out the right and wrong ways to act, so do companies. When the law does not specify how companies should behave, their managers must decide what is the right or ethical way to behave, toward the people and groups affected by their actions. In the neither studying the relationship between ethics and the law, it is important to understand that neither laws nor ethics are fixed principles, cast in stone, which do not change overtime. Ethical beliefs alter and change as time passes, and as they do so, laws change to reflect the changing ethical beliefs of the society. It was seen as ethical, and it was legal, for example, to acquire and process slaves in ancient Rome

and Greece and in the United States until the late 19th century. Slavery was made illegal in the United States when those in power decided that slavery degraded the very meaning of being human. The people and groups affected by the way a company and its managers behave are called its stakeholders. Stakeholders supply a company with it’s productive resources; as a result, they have a claim on and stake in the company. Since stakeholders can directly benefit or be harmed by its actions, the ethics of a company and its managers are important them. Who are a company’s major stakeholders? What do they contribute to a company, and what do they claim in return? According to the Institute Of Certified Professional Managers, Management Skills, 3rd Edition, stakeholders are people and groups who have a claim on and stake in a company. The main stakeholder groups are Stockholders, Managers, Employees, Suppliers and distributers, Customers,

To determine if a business decision is ethical, managers can use four ethical rules to analyze it: the utilitarian, moral rights, justice and practical rules. Managers should behave ethically because this avoids the tragedy of the commons and results in a general increase in efficiency, effectiveness, and company performance. The main determinants of differences in a manager’s, company’s and Egypt’s business ethics are societal, occupational, individual, and organizational. Ethics and social responsibilities: A company’s stance on social responsibility is the way its managers and employees view their duty or obligation to make decisions that protect, enhance, and promote the welfare and well-being of stakeholders and society as a whole. Approaches to social responsibilities there are four main approaches to social responsibilities: obstructionist, defensive, accommodative, and proactive. The rewards from behaving in a socially responsible way are a good reputation, the support of all organizational stakeholders, and thus superior company performance.

‫@هشام الجخ‬Hishamalgakh.24h.

‫ وتسرقنا الحياة ما نفوقش غير ع الموت مبكى العين‬.. ‫ما بنحسش بقيمة الثانية غير بعدين‬ Reply

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Nancy Ajram@NancyAjram.Aug3. .. ‫ من وقت الى صرت بغنيلك صوتي عليي أغلى صار‬،‫األطفال عم بتصليلك وكل بالدي كبار وصغار‬ Reply

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Ahmed Gamal@IdolAhmedGamal. 20m ‫ األغنية الوطنية “ فرض “ على كل من يحب مصر‬: ‫أحمد جمال‬ Reply

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‫@نشوى الرويني‬nashwaa.20h .‫ فأنت ال تغير الماضي بل تغير المستقبل‬.. ‫عندما تسامح من أساء إليك‬ Reply

‫الفنان على الحجار‬ ‫وحفله الشهرى‬ ‫بساقية الصاوي‬ ‫ أغسطس‬27 ‫يوم‬ ‫ م‬09:00 ‫الساعة‬ ‫بقاعة الحكمة‬

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City Sports

August 2014

Volume 1 Issue 8

EXCLUSIVE: Ali Fathy & Mahmoud Ezzat speak The relationship between YOUth and the intellectually disabled “Let me win. But if I cannot win, let me to KingFut following Nacional transfers SO Mena holds a summer and winter be brave in attempt” – Special Olympics Athlete Oath.

After signing for CD Nacional earlier on Saturday, both Arab Contractors defenders Ali Fathy and Mahmoud Ezzat shared their thoughts on their upcoming challenge in Portugal. Speaking to KingFut.com‘s Marwan Ahmed, Ali Fathy spoke about the challenges lying ahead as he will be participating in the UEFA Europa League with Nacional, amongst several other competitions, and why he chose the Portuguese side over other Egyptian clubs. Ali Fathy – Europa League excitement “I’m really happy as Nacional are a big team and there is an advantage that they’ll be participating in the Europa League, and of course with all due respect to every Egyptian club, to play in the Europa League with very good teams, this will add to me and will be a good step in my career,” Fathy declared. When asked whether he thought about playing for a bigger team in the Egyptian League, Ali said: “There were some negotiations with the president [Sherif Habib], but with all due respect to every Egyptian team, in comparison to Europe that’s another different dream.”

Olympics. Examples of those held in the summer are: Table Tennis, Volleyball, Equestrian Sports, Sailing, and Football. Some of those offered in winter include: Floor Hockey, Snow Shoeing, and Snowboarding.

The Special Olympics provides training for many athletes and also creates sports competitions. Their website states that “Today, the Special Olympics movement includes almost 2.25 million athletes who train and compete in 26 sports through more than 200 Programs in more than 150 countries around the world.”

Mahmoud Ezzat - Motivated by Salah’s example Centre-back Mahmoud Ezzat, who was a long-term target for Al Ahly, spoke of his preference to move to Europe over the Cairo giants after being advised by the Arab Contractors president Habib, and explained how the success of Mohamed Salah is motivation for him. “A step like Nacional Madeira is a good step for me and a big transition in such little time, and this depends on the person himself if he’s ready for such a step. Like we have seen with Mohamed Salah, in one-and-a-half years he moved from Arab Contractors who were battling relegation to Chelsea, so this depends on the person himself and I will give my best and the rest is in God’s hands. Regarding Al Ahly’s deal that fell through, Ezzat said: “I can’t say that the deal was a failure as the president [Sherif Habib] always told me that he didn’t want me staying in Egypt in the coming period. He had two other successful experiences in Salah and Mohamed El-Nenny and so he sees that I have what it takes to play in Europe. “He was always talking to me and telling me to be patient and that a good chance will arrive and thank God it finally has,” Ezzat concluded.

‫العميد يعود لقيادة الزمالك‬

We would like to congratulate one of these great athletes, Mustafa Mahmoud A Hamid, for his performance at the’ Third Special Olympics Middle East and North Africa Regional Games.’ He can be seen on the right, as he wears his gold medal, so proudly.

that have been created for the Special Olympics (SO.). One of which is the youth initiative which is dedicated to increase the participation by youth who do not intellectual disabilities.

You can volunteer to share the excitement and happiness of our youth. Become a coach. Become a leader, or a participant. You can even just help raise money. There are a lot of initiatives

They offer training for ages 8 and older. Anyone who would like to join this charity organization by participating is more than welcomed. Also, worldwide events and competitions are held.

You do not yourself have to be with an intellectual disability, you can unite your hidden talents, with others who with and without intellect disability. You can perform a good deed and perform your most favoured sport, meet new people, and change someone’s life; even if it isn’t your own.

Active Special Olympics Beijing supporter, Jacki Chan sits with fans

100 ‫ زعيم الثغر يحتفل بمرور‬American boxing promoter Don ‫ عام على انشائه بمباراة مع‬King visits Egypt ‫سبورتنج لشبونة البرتغالي‬

‫يف احتفاله باملئوية يلعب االحتاد ال�سكندرى مباراة‬ ‫غاية يف القوة والندية مع �سبورتنج ل�شبونة الربتغايل‬ ‫على ا�ستاد الإ�سكندرية احتفاال مبرور مائة عام على‬ .‫�إن�شاء النادي العريق‬ ‫وت�أتي املباراة و�سط حالة من القلق والرتقب من‬ ‫رجال الأمن خوفا من اقتحام اجلماهري اال�ستاد‬ ‫حل�ضور املباراة التي �أعلن من قبل رجال الأمن‬ ‫ متفرج وان‬2000 ‫باملحافظة عن ال�سماح بح�ضور‬ ‫كانت هناك حماوالت جترى لزيادة هذا العدد حتى‬ .‫تخرج االحتفالية بال�شكل املطلوب‬ ‫ويحتفل اجلميع يف املحافظة اليوم مبنا�سبة مرور‬ ‫ عام على ت�أ�سي�س النادي الذي مت �إن�شا�ؤه عام‬100 ً ‫تاريخا حافلاً وم�شر ًفا من‬ ‫ �صنع خالله‬،1914 .‫البطوالت والإجنازات والن�ضال الوطنى‬ ‫وعلى الرغم من حالة الفخر واالحتفاالت التي عا�شت‬ ‫فيها جماهري الثغر احتفالاً بدخول االحتاد ال�سكندرى‬ ،‫�ضمن �أعرق �أندية العامل ودخوله نادي املئوية‬ ‫ �أ�صيبت بخيبة �أمل‬،‫ عام‬100 ‫التي مر على �إن�شائها‬ ،‫ بعد رف�ض الأمن دخول اجلماهري اللقاء‬،‫و�صدمة‬ ‫واملوافقة فقط على دخول عدد ب�سيط اليتنا�سب مع‬ ‫ رغم �إعالن �إدارة االحتاد يف وقت‬،‫حجم املنا�سبة‬ ..‫ �ألف تذكرة ملباراة املئوية‬10 ‫�سابق طبع‬

American boxing promoter Don King was recently in Egypt and said he hopes he will be able to organise a fight in Cairo between WBC heavyweight champion Bermane Stiverne and American boxer Deontay Wilder. The 82-year-old King, who visited the Giza Pyramids, said he wants to hold the fight “in the shadows of the Pyramids and it’s going to be called King of the Nile.

to persuade the missing millions of tourists that it is safe to visit Egypt again. King has promoted some boxing icons, including Muhammad Ali and Mike Tyson.

In conversation with the minister for tourism, Hisham Zazou, it became clear he sees this fight as a chance

Germany’s Moment of Brilliance

‫ ووافق على العودة‬، ‫باال�ستمرار مع منتخب الأردن‬ . ‫ و�شدد على �أن طموحاته كبرية مع الفريق‬، ‫للفريق‬ ‫ووجه ح�سام ال�شكر لأحمد ح�سام ميدو املدير الفني‬ ، ‫ مو�ضحا �أن مهمنة التدريب �أ�صعب مهنة‬، ‫ال�سابق‬ .‫م�شريا �إىل �أن هذه هي �سنة احلياة‬ ‫و�أ�شار ح�سام �أنه يف الفرتة الأوىل التي عمل فيها‬ ‫ وا�ستطاع �أن يعود‬، ‫بالنادي كان يعمل ب�أقل االمكانيات‬ .‫ يف ظل نق�ص الإمكانيات‬، ‫للمناف�سة مع الأهلي‬ ‫و�أ�ضاف �أن جمل�س الإدارة احلايل �سيلبي احتياجات‬ ‫ و�سي�ساعده على النجاح يف الفرتة املقبلة‬، ‫الفريق‬ ‫ و�شدد على �أنه ينتظر امل�ساندة‬، ‫مبعاونة جهازه املعاون‬، . ‫من جماهري القلعة البي�ضاء خالل الفرتة املقبلة‬ ‫وحتدث املدير الفني عن مباراتي فيتا كلوب والهالل‬ ‫ مو�ضحا �أن الفريق‬، ‫ال�سوداين يف دوري �أبطال �أفريقيا‬ ‫�سيقاتل لأخر حلظة من �أجل التواجد يف الدور ن�صف‬ ‫ و�أعرب عن �سعادته بالعودة للفريق‬، ‫النهائي للبطولة‬ ‫ كما �أعرب عن �سعادته بتواجد‬، ‫الأبي�ض جمدد ًا‬ . ‫مرت�ضى من�صور يف رئا�سة النادي‬ ‫و�أ�شار ح�سام ح�سن �إىل �أن ال�صفقات اجلديدة �إ�ضافة‬ ‫ وامللعب الفي�صل بني الالعبني‬، ‫للفريق‬

‫�أو�ضح امل�ست�شار مرت�ضى من�صور يف امل�ؤمتر ال�صحفي‬ ‫الذي عقد للإعالن عن بد�أ ا�ستالم العميد قيادة‬ ‫ �أن اختيار ح�سام كان من املجل�س ب�أكمله‬، ‫الزمالك‬ .‫وبناء علي رغبة اجلماهري الزملكاوية‬ ‫ منلك ثقة كبرية يف قدرات ح�سام‬،‫و�أ�ضاف من�صور‬ ‫ و�إعادة‬،‫و�إبراهيم علي تتويج نادي الزمالك بالبطوالت‬ ‫النادي �إيل مكانته الطبيعية لأنه ي�صنف �ضمن الفرق‬ .‫العاملية‬ ‫و�أكد من�صور �أن النادي �سوف يدعم العميد ح�سام‬ ‫ املدير‬،‫ح�سن بكل ما يطلبه كما �سبق مع �أحمد ح�سام‬ ‫ وقال �أي�ضا �أننا �سنظل بجانب الفريق‬،‫الفني ال�سابق‬ ‫حتي يعرب حمنته يف بطولة �أفريقيا يف املباراتني‬ ‫ نقاط لكي ن�صعد �إيل الدور‬6 ‫ وح�صد الـ‬،‫املتبقيتان‬ .‫قبل النهائي‬ ‫يذكر ان نادي الزمالك قد تعادل يف �آخر مباراة �أمام‬ 4 ‫مازميبي الكونغويل بدون �أهداف لريتفع ر�صيده �إيل‬ .‫نقاط‬ ‫و�أكد ح�سام ح�سن املدير الفني اجلديد للفريق الأول‬ ‫لكرة القدم وذلك بعد توقيع عقود تويل قيادة الفريق‬ ‫ر�سمي ًا �أنه مل يرتدد ب�ش�أن قبول مهمة تدريب الفريق‬ ‫ مو�ضحا �أنه �ضحى‬، ‫ ب�سبب وجود مقومات النجاح‬،

Mario Goetze of Germany holds the World Cup trophy after winning the FIFA World Cup 2014 final soccer match between Germany and Argentina at the Estadio do Maracana in Rio de Janeiro on July 13, 2014.

City Youth

August 2014

Mehwar Romeo

Volume 1 Issue 8

International Youth Day

‫ فن الشوارع والحرية‬.. ‫الجرافيتي‬

On the 12th of August each year, The United Nations’ (UN) International Youth Day (IYD) is celebrated globally. It aims to acknowledge our world’s youth and their presence in society and the ways in which they have enhanced it. This day is also used to encourage them to contribute actively to their own communities.

(Source: CairoScene CairoScene.com)

Team.

–

In the best ‘take me back’ gesture we’ve possibly ever seen ever, someone has taken to the Mehwar to express their eternal regret and everlasting love (okay we’ve used a little artistic license to exaggerate a bit here) for a past girlfriend/boyfriend they wronged (now, this is just us but we’re guessing it’s a guy because these grand gestures are usually reserved for men). The guy (possibly) took out a massive billboard along our infamous highway, and L.S., whoever you are, he LOVES you and he’s SORRY and there’s even a nifty little quote up there about forgiveness. We wonder what he did… Like how bad could it possibly be that he’d be willing to fork over a small fortune to apologise? And, the more pertinent question is, can we expect a follow-up billboard either elaborating on what he did or letting us know how this whole thing turned out? Aside from the awkward grammar in the last phrase, we have to give this guy props for this move. He has now set the bar for all future apologies for men across the city. Forget flowers, next time your boyfriend cheats you better expect a damn billboard. Also L.S., let us know what you decide.

The theme of International Youth Day 2014 is “Youth and Mental Health” under the slogan ‘Mental Health Matters’. There are various activities and events that take place worldwide on International Youth Day which promote the benefits brought to the world by young people. Some of these activities include youth conferences which revolve around education and employment. Others include: concerts, various sporting events, parades and lastly mobile exhibitions where the youth’s achievements are commemorated. Making up one-sixth of the human population; are people between the ages of 15 and 24 years. These are the ages, as defined by the UN, which create the worlds’ youth age group. In ‘91 young people, who were gathered in Vienna, Austria, for the

first session of the UN’s World Youth Forum, suggested the idea of IYD, and it was later agreed to by the general assembly. The first International Youth took place in 2000. “One of the year’s highlights was when eight Latin American and Caribbean youth and youth-related organizations received United Nations World Youth Awards in Panama City, Panama.” Logo: The olive branches symbolize peace and the world map represents all the people of the world.

I am Cairo invites all Egyptians to join our awareness campaign ‘’The change of Egypt’’ for a better Egypt. We need your help to start the change. Egyptian citizens, entrepreneurs, Ngo’s, singers, actors are all welcome. Feel free to send your ideas and suggestions to thechangeofegypt@iamcairo.com and be a part of the change!

We are going to ask you a series of questions, if you answer yes to most of them then… Oh look, the interrogation has started! Do you play a musical instrument, sing or have a band? Are you a DJ, do you spin, mix, scratch or whatever the words are that the kids are using these days? Have you got the gift of the gab, more importantly; would like to present a radio show? Do you have a demo lying around that messy room of yours that you’d like for others to hear? We can give you that opportunity? If you’ve answered yes to any of these questions then your rightful place is with us on I am Cairo’s Radio! SEND US ANYTHING YOU THINK WE ARE MISSING OUT ON BY NOT LISTENING TO. Contact us by using our City News Facebook inbox or email: myanne.brealey@iamcairo.com

‫وقد ازدحم جدار جممع التحرير الكائن مبيدان‬ ‫ منها "يا اللي‬،‫التحرير يف القاهرة باجلرافيتي‬ ،‫�أنتي حبك حرية" وهو مطلع �أغنية ملحمد منري‬ ‫كما ترى وجه الثائر �أحمد حرارة الذي فقد �إحدى‬ ،‫ نوفمرب‬19 ‫ ثم فقد الأخرى يف‬،‫ يناير‬28 ‫عينيه يف‬ ‫ومكتوب بجانبه "�أترى حني �أفق�أ عينيك ثم �أثبت‬ ،"‫ �أ�شياء ال ت�شرتى‬،‫ هل ترى؟‬،‫جوهرتني مكانهما‬ "‫وهي اجلملة ال�شهرية من ق�صيدة "ال ت�صالح‬ .‫لل�شاعر �أمل دنقل‬ ‫ ولكنها‬،‫ومهمة اجلرافيتي لي�ست جمالية فقط‬ ً � ‫توعوية‬ ‫ وتعبري عن تاريخ قائم ويحدث‬،‫أي�ضا‬ ،‫ حتولت �شوارع القاهرة �إيل متحف مفتوح‬،‫الآن‬ ‫ �أ�سوار الكباري غال ًبا ما جتد‬،‫ املرتو‬،‫ففي ال�شوارع‬ ،‫ والوقائع كثرية‬،‫جرافيتي يذكرك مبا حدث‬ ‫وال تقت�صر ر�سومات �أو كتابات اجلرافيتي على‬ ‫ وهذا ما مييز هذا الفن ويجعل له‬،‫الفنانني فقط‬ ‫ بل ي�ساهم فيه اجلميع الثوار‬،‫خ�صو�صية فريدة‬ ‫ ما‬،‫واملتظاهرون واملارة �أيا كانت قدراتهم الفنية‬ ‫ فالأمر يتعلق "بفن‬،‫يهم هو قوة الر�سالة ال�سيا�سية‬ ‫ بدال‬،‫ كما يف�ضل "جنزير" �أن يطلق عليه‬،"‫ال�شارع‬ ‫ قد يكون بالطبا�شري �أو بالقلم‬،‫من كلمة جرافيتي‬ ‫املحدد الفو�سفوري �أو بتقنية الطبع مثل ال�سيلك‬ ‫ �أما ما‬،‫�سكرين �أو بالفر�شاة للفنانني املحرتفني‬ ،‫يحدد مقدار جناحه فهي جمموعة من العنا�صر‬ ‫مثل اجلر�أة وروح النقد عن طريق ال�سخرية املرحة‬ .‫والالذعة‬ ‫ وهي ر�سومات‬،‫كما ظهر جرافيتي الفراعنة‬ ‫ حيث ج�سد‬،‫�إبداعية جديدة قام بها �شباب الثورة‬ ‫ال�شباب الأحداث الأخرية والتي وقعت بني اجلي�ش‬ ‫والأمن املركزي وبني الثوار على �أنها �أ�شبه باملعارك‬ ‫ حيث انت�شرت على اجلدران الثريان‬،‫الفرعونية‬ ‫والكلمات الهريوغليفية واجلواري وغريهم من‬ .‫الر�سوم الفرعونية‬

‫ �أي الر�سم والكتابة على جدران‬،"‫فن "اجلرافيتي‬ ‫الأماكن العامة لإي�صال ر�سائل خارجة عن ال�سائد‬ ‫ فقد �صار اجلرافيتي اليوم لي�س فقط‬،‫وامل�ألوف‬ ‫مراد ًفا حلرية التعبري واحلق يف االحتجاج بل‬ ‫�أ�صبح مواز ًيا للثورة امل�صرية وي�سري على دربها‬ .‫ويحذو حذوها‬ ‫اجلرافيتي هو ر�سوم �أو �أحرف تو�ضع يف مكان عام‬ ‫ ظهرت بداياته بالواليات املتحدة‬،‫دون �إذن م�سبق‬ ‫و�أوروبا حني ا�ستخدمته جماعات "الإميوز" بدافع‬ ،‫ حيث حاولوا خلق �شعارات لهم من خالله‬،‫التميز‬ "‫وانت�شر هذا الفن �أكرث مع مو�سيقى "الهيب هوب‬ ‫�أما يف م�صر فقد ظهر اجلرافيتي‬،‫والفيديو كليب‬ ‫ ثم ا�ستخدم‬،2009 ‫ب�شكله االحتجاجي يف عام‬ ‫للتعبري عن �أحداث عدة منها التعبري عن الفرحة‬ ‫ و�إجبار الرئي�س‬،‫ فرباير‬11 ‫بانت�صار الثورة يف‬ ‫ لي�صبح هذا الفن‬،‫املخلوع على الرحيل عن من�صبه‬ ‫و�سيلة �سريعة وفعالة للتعبري عن الثورة امل�صرية‬ ً � ‫وتوثيقها‬ .‫أي�ضا‬ ‫ويف الفرتة الأخرية انطلقت الدعوات عرب موقع‬ ‫التوا�صل االجتماعي "في�س بوك" لتنظيم جتمعات‬ ‫ لكن‬،‫منظمة ملمار�سة فن اجلرافيتي يف ال�شوارع‬ ‫�إىل الآن ورغم انت�شار هذا الفن ال يوجد مكان‬ ‫ ولكن تنظم بع�ض‬،‫خم�ص�ص لتعلمه يف م�صر‬ ‫املراكز الثقافية كاملركز الثقايف الرو�سي ومركز‬ ً ‫�سعد زغلول‬ .‫ور�شا لتعليم هذا الفن‬ ‫بالإ�ضافة لذلك فقد �أطلق عدد من �أع�ضاء موقع‬ ‫"في�س بوك" �صفحة بعنوان "�أ�سبوع اجلرافيتي‬ ‫العنيف" و�صفحة �أخرى بعنوان "ار�سم يف �شوارع‬ ‫ الفكرتان تقومان على جمع كل الأ�شخا�ص‬،"‫م�صر‬ ‫الذين يجيدون فن اجلرافيتي ور�سمه يف جمموعات‬ ،"‫بجميع حمافظات م�صر من خالل الـ "في�س بوك‬ ‫للر�سم يوم ًيا على احلوائط يف ال�شوارع وامليادين‬ .‫ر�سوم وجمل من وحي الثورة‬

City Cars

August 2014

Volume 1 Issue 8

The new C is being called Latest in car prices, Egypt 2014. A variety of the newest brands and models. "the baby S-Class" Model

Property

Power

Price

Speranza M11 2014

Manual / full option

1600

82,000 EGP

Speranza M12 2014

Manual / full option

1600

83,000 EGP

Brilliance FRV 2014

Manual

1500

83,000 EGP

Emgrand EC 7 2014

Automatic / full option

1500

83,900 EGP

Speranza Envy 2014

Manual / full option

1500

83,900 EGP

Brilliance FSV 2014

Manual

1500

84,000 EGP

Automatic

1400

84,000 EGP

Manual / full option

1600

85,900 EGP

Hyundai I10 2014

Manual GL

1100

87,600 EGP

Proton Saga 2014

Automatic

1300

87,900 EGP

Faw Vita 2014 Renault Logan 2014

(Source : Autoguide.com, Author: Craig Cole) Withering competition from vehicles like the Audi A4, BMW 3 Series and Cadillac ATS have forced MercedesBenz’s long-standing C-Class to fall behind. To help it remain relevant, Mercedes comprehensively reworked it for the 2015 model year, gaining fresh styling, class-leading features and exciting new powertrains. Working against the odds, engineers were actually able to lighten the car despite its growth spurt. The car is about 1.6 inches wider, and its overall length has grown nearly four inches. The weight reduction clocks in at up to 200 pounds, a figure they achieved by incorporating quite a bit of aluminium into the C-Class’ structure. Powertrain Prowess C300s feature a newly invigorated 2.0-liter turbocharged four-cylinder engine. With advanced features including direct fuel injection this refined power-plant puts out a classcompetitive 241 horses. Customers may have two engines to choose from but there’s only one transmission available in this 2015 model. It’s a familiar and pleasingly responsive seven-speed automatic that can be controlled via standard paddle shifters. Technicalities Everything (almost everything) about the car: round vents, artfully designed seat controls, optional open-pore ashwood, and elegantly stitched leather doors suggest that the 2015 C-Class interior is thoughtfully crafted to luxury standards. However, there is one glaring exception; the navigation screen. The layout looks like an iPad Mini that’s been zip-tied to the dashboard Of course there’s a new version of the company’s COMAND infotainment technology. At first some of the added functionality is a little confusing and the interface does take some getting used to, but with a little practice it should quickly become second nature. This car’s available Burmester Premium Sound system (standard on C400 4Matic models) is absolutely phenomenal. The symphonic addition is part of the premium package, which also includes things like LED headlights and heated front seats.

The Drive

Volkswagen Cross 2014

Manual

1500

88,000 EGP

The car is refined when you need it to be and quite a bit of fun when you want a double-shot of driving excitement.

Volkswagen Cross 2014

Manual

1500

88,000 EGP

G/L / Automatic

1100

90,500 EGP

Hyundai Verna 2014

Automatic GLS TINTED CLASS

1600

91,900 EGP

Renault Logan 2014

Manual / comfort

1600

91,900 EGP

Manual / full option

1200

93,500 EGP

Manual

1500

94,000 EGP

Automatic

1200

94,900 EGP

Manual / full option / HL

1600

94,900 EGP

GLS / Automatic / 1100 cc

1100

95,000 EGP

Renault Sandero 2014

Automatic /hb

1600

96,900 EGP

Renault Sandero 2014

Manual / step way

1600

96,900 EGP

Automatic

1500

97,000 EGP

Manual

1200

97,000 EGP

The up-level C-Class is seriously quick. Its twin-turbo six is exceedingly refined yet it still kicks like a wild stallion. This engine is impressively flexible. There’s not much to say about the transmission and that’s a good thing. This gearbox is pretty much seamless. The available Airmatic suspension is another welcome extra. Included with this option is the Agility Select system, which allows you to switch between five separate driving modes, from Eco and Comfort to Sport and Sport Plus. For even greater customizability there’s an Individual setting that lets the driver tweak several vehicular parameters to suit his or her desires. “My biggest – and only scathing complaint – about the 2015 C-Class has to do with its front seats. They’re cripplingly uncomfortable. After just half an hour my bony backside was numb.” Helping make up for this comfort catastrophe is the available Distronic Plus adaptive cruise control system. This is bundled in the ‘driverassistance’ package. Additional features in this package are: blind-spot assist, cross-traffic alert and rear-end collision protection. This technology is nothing short of astounding; it’s one of the greatest features ever put in a car. When engaged, the system will stop, start and steer the new C-Class almost without intervention.

Hyundai I10 2014

Suzuki Swift 2014 Chevrolet Aveo 2014 Kia Picanto 2014 Renault Logan 2014 Hyundai I10 2014

Brilliance FRV 2014 Mitsubishi Attrage 2014

‫تويوتا األكثر مبيعًا عالميًا تليها فولكس فاجن‬ ‫ التي تعد‬،‫ مليون مركبة يف �أمريكا ال�شمالية‬1.27 ‫ عن نف�س الفرتة من‬% 5 ‫ بزيادة‬، ‫�أكرب �أ�سواقها‬ .‫العام املا�ضي‬ ‫و�أ�ضاف �سومينو �إن املبيعات يف ال�صني قفزت‬ ‫ ويف‬،‫ �ألف وحدة‬473 ‫ لت�صل �إىل‬% 11.8 ‫بن�سبة‬ .‫ �ألف وحدة‬430 ‫ لت�صل �إىل‬% 8 ‫�أوروبا بن�سبة‬ ‫وذكر املتحدث �أن املبيعات املحلية ارتفعت بن�سبة‬ ‫ مليون مركبة بف�ضل زيادة‬1.25 ‫ لت�صل �إىل‬% 6.5 ‫الطلب ب�صورة كبرية قبل زيادة �ضريبة املبيعات يف‬ .‫�إبريل املا�ضي‬

‫وجاء يف املركز الثالث يف القائمة جمموعة جرنال‬ .‫ ماليني �سيارة‬4.92 ‫موتورز الأمريكية التي بلغت‬ ‫وقالت �شركة تويوتا اليابانية لل�سيارات �إن جمموعة‬ ‫ التي ت�شمل �شركة دايهات�سو موتور‬،‫�شركات تويوتا‬ ‫ زادت مبيعاتها من املركبات‬،‫وهينو موتور ليمتد‬ ‫ مقارنة بالعام ال�سابق لت�سجل رقما‬% 3.8 ‫بن�سبة‬ ‫ �ألف وحدة يف‬97‫قيا�سيا قدره خم�سة ماليني و‬ .‫الفرتة من يناير �إىل يونيو‬ ‫وقال املتحدث با�سم تويوتا ناوكي �سومينو �إن �أكرب‬ ‫�شركة ل�صناعة ال�سيارات يف العامل باعت نحو‬

‫ت�صدرت �شركة تويوتا اليابانية قائمة �أكرث �شركات‬ ‫ال�سيارات مبيعا على م�ستوى العامل خالل الن�صف‬ ‫الأول من العام اجلاري بفارق طفيف عن مناف�ستها‬ ‫ ووفقا ملا �أعلنته ال�شركة‬.‫الأملانية فولك�س فاجن‬ ‫اليابانية �أم�س ف�إن مبيعاتها خالل الأ�شهر ال�ستة‬ ‫ ماليني‬5.097 ‫املا�ضية بلغت‬ ‫بينما بلغت مبيعات فولك�س فاجن خالل نف�س‬ ‫ ماليني �سيارة بدون احت�ساب مبيعات‬4.97 ‫الفرتة‬ ‫ ف�إذا �أ�ضيفت مبيعات‬،‫ال�شاحنات من مان و�سكانيا‬ ‫ال�شاحنات واحلافالت �أ�صبح �إجمايل مبيعات‬ .‫ ماليني �سيارة‬5.066 ‫فولك�س فاجن‬

Top Gear’s Richard Hammond testing the Lamborghini Sesto Elemento

‘Sesto Elemento,’ Italian for the 6th element. In the periodic table the 6th element is Carbon, and after you watch the video, you will understand the connection. Either that or you will become overwhelmingly excited (by the car that takes you from

The Verdict The 2015 Mercedes-Benz C400 4Matic looks and feels like a premium product. It raises the bar in a segment that’s rife with excellent choices. It drives nicely, offers some pretty astounding technology and coddles passengers in a luxurious, well-built cabin. But arguably its best features are the torque-rich twin-turbo V6 and available Distronic Plus cruise control. The new C-Class is more than competitive with its main rivals. Assuming you don’t mind the position of its navigation screen and the front seats don’t leave you crippled after a brief test drive, the new C-Class could be for you.

0-60 in 2.5 seconds) that you will forget everything you just read.

Top Gear was able to steal a “few precious moments” (as they called it) with this astonishingly light concept car. One car, that

weighs, just 999kg. Lambo Sesteo Elemento boasts a direct-injection 5.2-litre V10 engine that produces 562bhp.It is almost made of carbon fibre entirely. Its dynamics highlight the elegance of extraordinary adrenaline pumping power!

Extras/Classifieds

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CEO & Founder International Publisher & Media Consultant Luuk de Waardt l.de.waardt@iamcairo.com

August 2014

Editorial & contributors Luuk de Waardt, Hanan Abdel Moniem, Myanne Brealey, Omnia Elshamy, Wadeea Azmy, Nohamed Seif, Mohamed Tohami, Salah El Din Abo El Leil, Magdy Wahba, Walid Enzonfoly Photography contribution photography@iamcairo.com Business Developer Amr Al Wakeel amr.alwakeel@iamcairo.com

Volume 1 Issue 8

Graphic Design CADA Studios Sayed Araba Hatem Mousa Digital Marketing Eslam Fawzy eslam.fawzy@iamcairo.com

Distribution Gr8 - Yasser Hashem Corporate Sales Mary Mourad Tel / Fax + 20 2 22904197 sales@iamcairo.com

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