arch&INTERIOR
THE GINGER HOUSE: TRAVELING AND FEELING AT HOME IN MILAN text by Manuela Di Mari
AN ELEGANT MILANESE APARTMENT REDEFINES THE CONCEPT OF HOSPITALITY, MIXING SIGNATURE ARCHITECTURE, WORKS OF ART AND EXCELLENT 5-STAR SERVICES. A PROJECT ORDERED BY THE FOUNDER DAVIDE VENERI, CARRIED OUT BY LUDOVICA SERAFINI + ROBERTO PALOMBA
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pending time in another city implies temporary residence, which still requires cozy atmospheres combined with the desire for extraordinary experiences. This is the intuition of Davide Veneri, who has transformed a simple real estate investment in Milan into a unique, emotional place in which to regenerate, after the stress of travel, and to feel welcomed by a city that awaits your exploration. The result is the Ginger House, an elegant apartment
from the 1930s with an area of 90 sqm, in the Porta Venezia district, interpreted in a surprising, innovative way by the architects Ludovica Serafini + Roberto Palomba. A hospitality project with a totally new approach, combining intimate domestic space with an organizational structure similar to that of a 5-star hotel. The facility provides luxury services, including conciergerie, personal lifestyle consulting, dog-sitting, chauffeurs, all the way to private performances. The unique break in the warm setting has
IFDM 50 April 2021
been interpreted by Ludovica Serafini + Roberto Palomba in clearly unconventional way. Welcoming and functional, the interiors have been created to “surprise, to help you enjoy every moment, to bask in the instant and to dream,” Veneri says. The reminder of the essence of a certain Milanese character emerges in the refurbishing that preserves signs of the past, but inside a contemporary vision. The historic part has been conserved through the use of wood and the color of the walls (taken from the original), and
