ALL ABOUT YOUTUBE Jason Granville explain how to set up a YouTube channel that will impress your target audience. First, you have to get the basics right
you may suffer from having unfocused YouTube settings and click on the Verify button. You will be prompted content that lacks cohesiveness and to give your phone number, at which drives would-be subscribers away. point you can select between getting a verification code via text or voice Getting started call. This verification code should If you don’t already have a Google account, you’ll need to sign up for one, arrive quickly. and then head over to YouTube and sign in with your username. Next, you First impressions We all know how important first will find there are certain hoops you hether you are setting have to jump through, such as leaving impressions are. They can set the up your channel for tone for your entire interaction a comment on a video or creating a friends and family, with any given person in any given playlist. a charity, or your circumstance. I recommend the ‘upload video’ business, first you need to know your Your YouTube channel banner will action, as it will give you prompts YouTube channel’s purpose. likely be the first thing viewers and to guide you through creating your This is one of the most important possible subscribers will see when own channel. You will be asked if tips for beginners. Do you want to you want to use the name associated visiting your channel. It’s big and sits share your passion with the world? Is right at the top your channel’s main with your Google account, or with YouTube part of your video content page. Having an effective banner is a brand account. The advantage of marketing strategy to promote your chance to make that good first using a brand account is that you’ll your business? Are you looking to be able to give channel management impression, enticing viewers to stay integrate social media and video and check out some videos. access to multiple people. Once you marketing strategies? Are you trying choose which option you’d like to use, to make your YouTube channel your Artwork business? Knowing what your purpose YouTube will set up your channel. It’s Creating YouTube channel artwork as simple as that. is will help guide you while you start should be no problem if you have creating content. design skills. If you don’t, there are Verification If this is about your business, you’ll several tools and templates online obviously want to brand your channel After you create your YouTube that will make the whole process channel, you’ll need to verify it. This with your company’s name. It is also much easier. will enable certain features that a good idea to link your channel to Canva is one easy-to-use graphic you will not have access to without your website and other social media verification, including having the ability design platform with several YouTube accounts, so everything is reinforcing channel art templates that can help to customize your video thumbnails; everything else. Having a strong you get a jump start on designing your an engaging thumbnail can be the grasp on the purpose can also help own banner. And it’s free. difference between people clicking you seed ideas for the types of video A little tip is to make sure that your to watch your video, or completely content that will most likely resonate logo and text are centralised as your ignoring it. with your audience. banner will have to work on several To verify your account, navigate to As with other social media, if you types of devices. Once you have your go into your YouTube channel blindly, ‘Channel status and features’ in the
W
76 ♦ W E D D I N G T R A D E R ♦ M A Y / J U N E 2 0 2 2
