SWEET SUCCESS 2014 is a special year at EdHaas Hungaria Kft as they are celebrating their 25th birthday. Haas has a distinguished history; in fact their Austrian parent company is looking forward to celebrating a century of the Haas brand next year. The reasons behind this long term success are the company’s continuing family ownership and the management’s commitment to keep up with the trends to satisfy the housewives of all times.
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he history of Haas goes back for more than 100 years when Eduard I invented baking powder and offered it to his patients as a medicine. His son, Edudard Haas II set up a grocery shop in Linz but it was his grandchild Eduard Haas III who was the main founder of the family empire. In 1915 he not only distributed products but also started the production of baking powder. 1927 was a major milestone when the peppermint flavoured sweet PEZ was produced. The concept of selling the sweet in a
