Success cubed Haga Metallbau

materials for professionals from the construction industry. For this type of product, direct exports are usually unprofitable. In order to expand into other markets a company usually starts production in other countries. This is the case for the eastern markets where KREISEL has plants in Lithuania, Russia and Ukraine. Only specialized products are exported to these countries and these account for about 5–6 per cent of the company’s output. Other countries in the European Union are served by other companies belonging to the holding.

The construction chemicals industry is limited by specific building standards, so the products of various companies may not show much difference from each other. The main advantage in the industry is achieved by service and logistics to the construction sites. Wide range of offer

The company has a very wide range of products intended for the markets of tiles, gypsum, plasters, painting and construction. It offers a complete range for the construction, repair, renovation and decoration of buildings. The leading products of KREISEL are facade plasters. There are 13 kinds of different structures and granulation, in more than 3500 colour variations. Also for this market, the company has implemented Silotech, which is a silo technology – a modern and economical machine solution to handling construction projects with internal cement, lime and gypsum plasters. KREISEL is one of the few companies in the market that support this with silo machine technology.

To ensure the highest-quality products, the company collaborates with research centres and laboratories in its factories, where research on new technologies is conducted. New products are based on modern nanotechnology and can practically apply to all the company’s products.

KREISEL is a company, that has achieved huge success. This is confirmed by a number of most prestigious awards and prizes. Its strong brand is evidence of its success but, according to the company, achieving such a solid market position, especially in the chemical industry, is only possible with access to excellent raw materials. Providing customers with excellent products would not be possible without close cooperation with very good contractors. KREISEL has many partners, including both large European companies and solid local companies. The list is huge, starting from the packaging

industry to providers of raw materials and shipping companies.

The company’s products are conscientiously and thoroughly checked at each stage of their preparation by certified laboratories located in each plant. The quality of the company’s products is confirmed by numerous certificates. Operational efficiency and dynamics is a special feature of KREISEL traders. Based in each region in Poland, KREISEL representatives reach wherever the company’s products are needed. What is important is that they not only sell the products, but also act as advisers and service managers for each construction project.

As long as the economic crisis persists, the future plans of the company are limited to the optimisation of its structure and its production capacity to maintain its market position. At this moment, it does not plan any new investments and is focused on strengthening its operating plants, as was recently done by completing the sand drying unit at the plant in Kaliska. New products are systematically implemented every year, depending on the expectations of the market. There are usually about new six products annually. n

www.kreisel.pl

SUCCESS CUBED

Haga Metallbau is a leading European fabricator of aluminium, glass and steel for the construction industry. Philip Yorke talked to Mario Haepp, one of the company’s CEOs and technical director, about its latest projects and re-launch into the UK market.

Haga was founded in 1976 by Christian Haepp and Norbert Rumpel who started to fabricate window frames in aluminium in Germany. This was at a time when the trend to move away from wooden window frames was in its infancy. They quickly captured their local market with the quality and services that they were offering and within just three years had established the company’s first custombuilt fabrication hall in Hofheim, Germany, which remains its headquarters to this day.

By 1990 Haga had expanded dramatically and was now operating four state-of-the-art fabrication plants: Two of them in Bavaria and two in eastern region of Germany. In 2002 HAGA established its own primary steel fabrication in Fuchsstadt, Bavaria. Today the company employs more than 400 people and in 2013 recorded sales of more than €50 million.

Individual, innovative solutions

There are many reasons why Haga is so successful in its niche markets. The company offers individual, cost-effective solutions for projects in industrial construction, steel construction, engineering and metalworking. By placing its customers’ requirements at the top of its priority list and meeting tight deadlines, the company has earned an enviable reputation throughout Europe and in particular in Germany. Major contracts for large construction projects have been completed in Denmark, Luxembourg, Spain and the UK in recent years and the company continues to extend its global reach.

Haga’s three key areas of expertise are the manufacture of key elements in aluminium, steel and glass. In aluminium, Haga specialises in façades, curtain walls and unitised system windows, as well as in a wide range of special doors for fire and burglar resistance and for shop fronts. In steel, Haga produces roof lights, canopies and in particular structural steel, whilst in glass it manufactures photovoltaic solar reduction glass and frameless glass doors. All Haga products are made to the same exacting