materials for professionals from the construction industry. For this type of product, direct exports are usually unprofitable. In order to expand into other markets a company usually starts production in other countries. This is the case for the eastern markets where KREISEL has plants in Lithuania, Russia and Ukraine. Only specialized products are exported to these countries and these account for about 5–6 per cent of the company’s output. Other countries in the European Union are served by other companies belonging to the holding. The construction chemicals industry is limited by specific building standards, so the products of various companies may not show much difference from each other. The main advantage in the industry is achieved by service and logistics to the construction sites.
42 Industry Europe
Wide range of offer The company has a very wide range of products intended for the markets of tiles, gypsum, plasters, painting and construction. It offers a complete range for the construction, repair, renovation and decoration of buildings. The leading products of KREISEL are facade plasters. There are 13 kinds of different structures and granulation, in more than 3500 colour variations. Also for this market, the company has implemented Silotech, which is a silo technology – a modern and economical machine solution to handling construction projects with internal cement, lime and gypsum plasters. KREISEL is one of the few companies in the market that support this with silo machine technology. To ensure the highest-quality products, the company collaborates with research
centres and laboratories in its factories, where research on new technologies is conducted. New products are based on modern nanotechnology and can practically apply to all the company’s products. KREISEL is a company, that has achieved huge success. This is confirmed by a number of most prestigious awards and prizes. Its strong brand is evidence of its success but, according to the company, achieving such a solid market position, especially in the chemical industry, is only possible with access to excellent raw materials. Providing customers with excellent products would not be possible without close cooperation with very good contractors. KREISEL has many partners, including both large European companies and solid local companies. The list is huge, starting from the packaging
