PURE ICE LOGIC Snaige AB is a European market leader in the design and manufacture of refrigerators for consumer and commercial markets. The company continues to invest in new technology and to innovate. Its latest ‘Ice Logic’ range won it the refrigerator product of the year in its category, as Philip Yorke reports.
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naige AB was founded in Lithuania in 1963 and has been manufacturing refrigerators since 1966. Today Snaige has a production capacity of 550,000 units per year and produces refrigerators, freezers and vertical coolers. The company has been awarded the coveted Lithuanian innovation prize several times and is recognised as is one of the most successful and innovative companies in Lithuania.
Innovation and diversity Snaige’s product lines are recognised for their consistently high quality in the mid-price range segment. Currently, the company manufactures over 30 models with 300 different variations of design led household refrigerators, coolers freezers and commercial refrigeration equipment. All the company’s products boast a range of features including antibacterial protection, low noise levels, air active systems and fast-freeze functions, among many others. In addition, all Snaige refrigerators are highly energy efficient and are constantly being improved and upgraded by the company’s strong product development team, which is located in-house and implements innovations with regard to product design and advanced technological features. Currently the company produces three distinct product ranges in three design lines. These are the ‘Snaige Glassy’, which is a 100 Industry Europe
premium line and the flagship of the company and is based on its popular ‘Ice Logic’ line with added cosmetics such as glass doors and fully electronic control systems. This particular product is able to compete successfully with ‘high-end’ refrigerators produced by the leading international brands and is therefore very popular in Western markets. The ‘Snaige Ice Logic Quality’ line is the company’s core product range with mid-market positioning and is recognised by both customers and the Lithuanian Government, which granted Snaige the Product of the Year Innovation award for the model. Special features include internal innovations such as a non-freeze zone and improved efficiency compressor units. The company’s economy line is known as ‘Active Soft’ and is positioned as a value-for-money brand, which includes all the necessary features at a competitive price. As a result, this range of refrigerators is very popular with the Central Asian Markets.
Flexible processes Snaige’s main production facility is located at Alytus, Lithuania and covers an area of more than 50,000 square metres, of which more than 12,000 square metres is dedicated to its state-of-theart warehousing facilities. The annual capacity of this modern
