AGROKOR – A HISTORY OF INNOVATION
The Agrokor Group is the largest privately owned company in Croatia and one of the leading regional companies with almost 60,000 employees and reported consolidated total revenues reaching HRK 49 billion.
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he Agrokor Group’s core businesses are the production and distribution of food and beverages and retail. Corporate members include Jamnica d.d., Croatia’s largest producer of mineral water, Ledo d.d., Croatia’s leading ice cream company, Zvijezda d.d., the biggest domestic producer of oil, margarine and mayonnaise, the largest Croatian meat industry PIK Vrbovec d.d., Croatia’s leading agricultural and industrial company, and leading largest retail chains Konzum d.d. and Poslovni sistemi Mercator d.d.
The leading positions of Agrokor’s companies are reflected in their dominant market shares. Ledo dominates Croatia’s ice cream market. Zvijezda enjoys the biggest share of the margarine and edible oils market, while Jamnica fronts Croatia’s bottled water market. Konzum is Croatia’s biggest retail chain and PIK Vrbovec is the leading meat company in the region. Since it was established 30 years ago, due to a clear business vision, a consistently applied company-wide strategy and well-planned investment projects, Agrokor has grown from a small family-owned
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