UPHOLSTERY
The reissue marks the design’s 50th anniversary
Reborn
50 years after its launch Camaleonda is back B&B Italia has reintroduced Mario Bellini’s Camaleonda half a century after its launch. The design was created to fill a void, according to Bellini. ‘At the beginning of the 1970s, upholstered furniture for the home had stagnated into the tired, traditional stereotypes and radical-provocative elitist forays into the future that, although stimulating, rarely challenged the relationship between the evolution of new patterns of behaviour in the home and the types of furniture
available on the market at the time.’ The sofa was intended as an architectural element, capable of transforming the landscape of the interior space it inhabits – a landscape that is neither immobile nor permanent, as its chameleon-like nature involves change and transformation. In its reissue, Camaleonda preserves the elements that have made it a contemporary classic. By mutual agreement, Bellini and B&B Italia decided to keep the 90cm x 90cm seat
Modules can be unhooked and recombined at will
All B&B Italia fabrics and leathers are available
26
Interiors Monthly September 2020
