| PRODUCTS |
A start-up precast manufacturing operation with a difference is turning out some unusual products that are proving to be surprisingly sought-after, considering that they are polar opposites of the product they mimic. Just like its name, the newly-founded company @n.be_love is different and manufactures homeware products, especially pillows, for special occasions or as long-lasting ornaments in display cases, businesses and living spaces. So realistic are the rock-hard pillows that one would be forgiven for mistaking them for soft, downy cushions. Precast magazine asked the founder and owner of @n.be_love, Neo Mutuma, about her unique hobby-turned-career and her love for concrete as a medium for creating works of art. Why concrete ? Through experiment, I’ve found that concrete is not only quite versatile, but also inexpensive. It’s been incredible fun and a new challenge to work with, but I’m now able to create a range of homeware products
BETWEEN A ROCK, A VISION AND A H with it, as can be seen on my Instagram page @n.be_love. Concrete is like a blank canvas for me!
What gave you the idea of starting a decorative concrete business? My first step into this space was inspired by trying to replicate a small candle-holder I’d seen at a market. I felt it was unreasonably priced and there was a bag of concrete in my garage, so I just made one myself and really enjoyed the process. It didn’t turn out all that well, but over time, I’ve been able to refine the design process for a more desirable outcome. I then made a bigger version of the candle-holder and a friend of mine saw it and liked it. That encouraged me to create more designs. Through posting on social media, my work’s garnered quite a lot of interest and people have started ordering my creations. I’ve always wanted to own my own homeware brand and turning this range into a business has been a great start to a fulfilling journey.
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PRECAST | ISSUE TWO | 2021
