| INDUSTRY NEWS |
PRECAST CONCRETE AWARDS FOR EXCELLENCE TO BE CAST DIGITALLY Precast concrete units and projects will take centre stage at the Concrete Manufacturers’ Association’s (CMA’s) biannual Awards for Excellence competition, which is currently being featured on virtual platforms. The winners of the awards will be announced next year. “It’s become abundantly clear that the digital world is becoming ever more part of our lives and personal engagement is being replaced with virtual meetings, training and events. The Awards for Excellence will therefore also take to cyberspace and reach a far wider audience than is usually the case,” says CMA general manager Henry Cockcroft. “As one of the most prestigious events on the construction industry’s calendar, which usually attracts entrants from a wide spectrum of disciplines representing precast concrete projects, the show had to go on. This necessitated the CMA to expand its
digital footprint and align with digital marketing strategies, while exploiting trending social media network marketing opportunities.” Call to action Cockcroft adds that the countdown has officially begun, with a call to all CMA members and their customers to enter into any one of 15 award categories before 14 January 2022. Entry packs are currently being sent out and entrants can enter as many projects as they like, as long as these feature CMA producer member precast concrete units. “Any technically outstanding project, no matter how small or large, can be entered, provided one or more precast concrete products were used in its execution. It’s not the size of the project that matters, but rather the way it satisfies the requirements of the award categories,” he says.
“The event promises to offer marketing exposure to our sponsors, entrants and participants, as well as broadening the reach of the CMA within the construction industry by promoting awareness of the possibilities that can be realised through the use of precast concrete. Where to enter “Full details of this event within the local construction industry are available on the CMA website: www.cma.org.za. The site offers a ‘concept paper’ containing an overview of the format of the competition, as well as a downloadable ‘entry form’ explaining the entry requirements. The site also links to every CMA social media channel to give understanding of how the content will be delivered to the World Wide Web. “We’re looking forward to showcasing the excellence of the precast concrete industry in South Africa to the world!” says Cockcroft. For queries, tel: (011) 805 6742 or visit: cmamarketing@cma.org.za. (Top): The Concrete Manufacturers' Association Digital Awards for Excellence are pioneering digital ceremonial content delivery to the world. (Left): Henry Cockcroft, general manager of the CMA.
“Any technically outstanding project, no matter how small or large, can be entered, provided one or more precast concrete products were used in its execution.” PRECAST | ISSUE TWO | 2021
5
