How to Create a Successful Online Catalog with Issuu
How Multichannel and Omnichannel Marketing with Issuu Can Grow Your E-Commerce and Catalog Business At first glance, “multichannel” and “omnichannel” look like they’re interchangeable, right? Don’t they both mean marketing across various distribution channels? Technically yes, but there is a key difference between the two. Multichannel marketing Multichannel marketing is centered around your product and your company. Campaigns on different platforms operate independently of each other, essentially working within a vacuum. For example, reconfiguring your product catalog in different ways to suit various channels would be a form of multichannel marketing. Your content is optimized to suit its particular platform, but it doesn’t “talk” to other platforms by changing based on a consumer’s actions. Omnichannel marketing Omnichannel marketing, on the other hand, breaks down the walls between the platforms and puts the customer – rather than the product – at the center of the process.
This is a consumer-based, not channel-based, approach. Essentially, it takes multichannel to the next level by allowing campaigns to work together across channels, presenting a cohesive and consistent message no matter how the customer is viewing it: email, website, social media, banner ad, et cetera. For example, product ads on all channels will adapt to show items that the customer previously viewed or abandoned in their cart. Businesses utilizing omnichannel customer engagement retain an average of 89% of their customers, compared to 33% for businesses that have weak or nonexistent omnichannel engagement.
