joyas de galicia
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conservas frinsa: bites of innovation (pages 16-19) If quality is its key symbol, innovation is one of its main tags. Since its foundation in 1961, the canning company Frinsa has not stopped exploring new paths, new sectors and new product lines in order to “always achieve maximum customer satisfaction”, in the words of its brand manager, Jorge Carregal García, the son of the company's current CEO. Created in the Galician town of Ribeira, where it has its headquarters, Frinsa del Noroeste has become one of the largest European producers of canned tuna and seafood over the years, as well as a multinational group with a second factory in Póvoa de Varzim (Portugal) and offices in Madrid and in 9 other cities in Europe, Asia and Africa. A vast market in which the company's different brands have been successfully
positioned: Frinsa, Ribeira, Seaside and The Nice Fisherman, among others, as well as being among the leading suppliers of canned fish and seafood to major European retailers. However, far from just settling with its success, Frinsa's management is well aware that its growth and expansion is firmly based on the continuous improvement of its offer. And this is largely due to “innovation, both in procedures and in raw materials, always seeking to put the best product in the hands of the consumer,” explains Breixo Ventoso, the Group's R&D&I Manager. The “La Conservera” stores, a project started in 2013, are a good example of this commitment to innovation and customer care. With 12 establishments located in A Coruña, Ribeira, Santiago de Compostela,
Madrid, Valencia, Bilbao, Alicante, Murcia, Vitoria, Málaga and Paris, (the most recent one has opened up the international path of the initiative). “La Conservera” seeks to “create a direct channel” so that consumers “can access the best preserves with the best raw materials and following Frinsa's principles of maximum excellence,” Jorge points out. Located in central, emblematic locations in each city, these shops offer the full range of Frinsa brand preserves. Judging by demand, the star products are fresh tuna belly from the Cantabrian coast, which is caught by local fishermen, and mussels, selected and packed by hand one by one. Although the most demanding palates can also enjoy seafood from the Galician Estuaries; octopus or cod are among other exquisite bites. ᴥ
the guarantee of an official rolex service (pages 32-34) A Rolex is much more than a watch. It is a travel companion and also by your side for challenges, a symbol of improvement and success, of effort and reward. Each Rolex marks the time of a personal story. And, in turn, it's a piece of another great story. A history of commitment and innovation that began more than a hundred years ago by Hans Wilsdorf and his creation of the first waterresistant wristwatch. But a Rolex watch is also a machine that shapes excellence and borders on perfection. All of this makes up the true value of Rolex watches. A value that demands exquisite care and absolute confidence. And that can only be offered by the expert hands of workshops that are certified as the brand’s official technical
service. In them, our Rolex will receive the care and professionalism required for its maintenance, in addition to the original parts that are exclusive to the firm. This is the only way to have a watch in perfect working order and with the Rolex guarantee. “Of course, a Rolex is a watch for life,” says Sergio Doce, watchmaker in charge of the official technical service of Jael Joyería in Santiago de Compostela. “But it has to be looked after and every machine needs maintenance.” In the case of watches, he explains, “all mechanical movements work with oils that lose their qualities over time.” Doce advises that this fine tuning be carried out every 8 or 10 years for a watch with normal use, as well as to have the entire
piece reviewed if it has been accidentally hit or been subject to any other incident. He also recommends that both maintenance and servicing be carried out, of course, in workshops certified as official Rolex technical service centres. Firstly, because its professionals are watchmakers trained by the crown company, which offers them regular, continuous training and refresher courses. “You have to have specific training to repair and maintain a Rolex ,” he says, “because all the calibres, the internal mechanisms of the watch, are especially manufactured, that is, Rolex only assembles them for each of its watches”. So they are exclusive mechanisms that cannot be found in any other watch, nor are parts from any other brand incorporated. ᴥ
