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Christian Women in Business
THE BABY COT SHOP Post Pandemic Success
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any new parents struggle to find high-quality nursery furniture that is both unique and safe for their baby. The Baby Cot Shop delivers beautifully crafted and safe furniture giving parents complete peace of mind. The boutique store, which launched in 2008, has gone from strength to strength and this exciting collaboration is a true reflection of the business journey entrepreneur Toks Aruoture has been on. Like many others, The Baby Cot Shop has faced challenges during the COVID-19 pandemic but has kept their promise to providing a five star service to customers and going above and beyond. In 2020, the store was recognised by the UK government as one of 80 inspirational businesses, they helped more international mums than ever find their perfect nursery and the company had a full rebrand. In January 2021, the company launched their collection of multipurpose nursery
WINTER 2021 WOMEN EMPOWERING WOMEN
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Toks Aruoture furniture, bed linens, and elegant decor alongside its Interiors of Hope campaign. The BCS collection features calming colours with uplifting symbols of optimism and new beginnings. Giving back is an important aspect of business for The Baby Cot Shop. For this reason, its charity partnership with Fertility Network UK sees 15% of sales from the new Chelsea Cot donated to the organisation. This
