Analysis

Opportunities

o. Activewear is one of the biggest selling designs, ‘the global activewear market is worth $380 billion in 2022’ (Seetharaman, 2022) o. Opportunity to grow their retail presence o. Started to branch into health and beauty o. They utilise advertising through Instagram and YouTube as it doesn’t cost

Threats

t. other brands over taking in terms of sustainability as it is in high demand t. collaborations with brands that don’t have the same ethos may result in some backlash – Adidas isn’t a sustainable brand t. People only support her brand because of her name and family fame