DENIM TRENDS AW 23/24
DENIM OF THE FUTURE D E N I M T RE N D S AW 2 3 /24
TEXT DENIZ TROSDORFF
ISKUR DENIM
THE AUTHENTIC DENIM LOOK
N° 83
ISKUR.COM
64
PHOTO UNSPLASH.COM — LUIZ CENT
These challenging times have really pushed the denim industry to its limits. One of the biggest hurdles it faced was delays in the supply of cotton and chemicals. Demand was high, but the supply was either not met or held up. There were also price hikes, production delays, energy price increases and machinery supply issues – all of which had a noticeable impact on distribution channels. All too aware of these issues, Iskur Denim is taking the opportunity to focus even more on its company code of conduct: to protect nature and maintain the authenticity of denim. This explains why their AW 2023/24 trend line is all about authenticity. The colour palette includes pure indigo, shades of green and contrasting blacks. And soft fabrics that evoke a sense of wellbeing are a must. But to live up to the look and feel of authentic denim, the cosy, feel-good vibe comes through the softness of the fabric, ensured by the use of elastic fibres with excellent bounce-back capabilities. As part of its ‘Indigo Plus’ concept, the company is also presenting high-quality fabrics made of cashmere blends. Another highlight of this collection are cosy, fleece-lined fabrics. Also making an appearance are super-soft cotton materials in trendy vintage looks. ‘Iskur Contrast’ offers all shades of black in different finishes with the added bonus that all of the black tones are laser friendly.
