INTERVIEW — GARCIA
AROUND THE KITCHEN TABLE For Garcia, the year 2022 is all about its 50th anniversary, which will be celebrated with pop-ups, influencer cooperations and even a huge beach party. We spoke to Mark Hommelberg, the CEO of Garcia for the past five years, about the company’s founders Isabella and Maurizio, values and the kitchen table as the heart of the family. INTERVIEW CYNTHIA BLASBERG
N° 84
GARCIA
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Mark Hommelberg, CEO
To celebrate your company’s 50th anniversary, you’ve launched two new denims, which you named after the company founders Isabella and Maurizio. Can you tell us the story behind that? To commemorate the anniversary, we wanted to honour Isabella and Maurizio by breathing new life into a vintage style by Garcia and have it made in our factory in Italy. But then Isabella Garcia unfortunately passed away last year at the age of 88. We ended up designing a really cool denim style that was suitable for a remake and also a matching jacket.
After launching our most sustainable jeans to date (made with 20 percent post-consumer recycled material) in 2021, we decided to use that fabric for the Isabella and Maurizio edition too. You’ve been CEO of the JOG Group, and therefore also of Garcia, for five years now. What is it that sets the brand apart in your opinion? Apart from the fact that Garcia is a large, internationally operating brand, it’s also a family company and I really value that. Garcia is also very focused on
