{{{ SHE HUSTLES SHE HUSTLES TALKS TALKS} }} SHIFT+CONTROL “I’m trying to change lives one life at a time and when you see personal growth and changes in others for the better it lights me up.”
me but having flexibility to have time freedom to be with my family. What is your background and how did it lead you to where you are today? I owned my own nail salon for over 20 years and worked from my home, so I didn’t have to have anyone else raise my kids. I didn’t want to miss any milestones. I was able to tell them to school and be active in their schools and be available for their sports games. As my kids left for college, I was starting to feel lost. I had pushed myself aside and I just knew I wanted something more. My health diagnosis, joining Arbonne and continued education has led me to where I am today. Owner of my own business Hope4YourFitness LLC Who is your ideal customer? Someone like me. Women in their 40’s and 50’s or even 60’s who have put themselves last all these years. They feel comfortable in their current habits but uncomfortable in their own skin because of how far off track they have gone. It’s not about weight loss, it’s about gaining their health back. What product line that Arbonne carries do you feel is the one that resonates with your customers the most and why? I’d say the Nutrition and 30 days to Healthy Living line. It literally gives people the jumpstart they need with simplification to look and feel better and carry it forward. It’s not a diet but an introduction to a healthy lifestyle. I love the option to try a 30-day reset or just make small changes with a few products and teach people how to improve the habits that took them farther away from 268
ROCHESTER WOMAN ONLINE : JANUARY EDITION 2022
their healthier selves. What have you found to be the most successful avenue in marketing your business? Social Media. Where else can you meet people from all over the world get to know them and possibly serve their needs for nutrition, skincare and personal care that are safer and more beneficial to what they are using. I’ve made some great connections and friends as well as some great customers. What challenges have you faced over the past year and how have you overcome them? Being out of work at the gym and not being able to meet people in person has really changed the dynamic of my business. For my Arbonne business I was used to having little pop-up events to share and sample products. I had to close all in person events. This limited my ability to meet potential new clients or team members. New York State mask rules have made it difficult as not many wanted to come workout at the gym in person with a mask.
about health and I 100% believe in using clean products, avoiding toxins on my skin and in my home. The fact that our nutrition and personal care products are formulated with experts, and I continually see client results. It fuels me to keep sharing. I know that what I do isn’t for everyone but maybe someone saying no isn’t a forever no. It could be a no because they don’t have the belief and education I have or maybe it’s a no for right now. If you believe in something and know it’s a gift, don’t stop sharing. I constantly work on myself. Reading self-development books and listening to people who lift me. It’s important to have friends and family around me who are supportive. Ditching the negative in my life.
Learning to pivot to virtual events and finding ways to meet people online has been the biggest shift. Social media has given me a way to meet more people while stuck inside or limited to meet and talk with people due to restrictions. I love that I’ve made connections with other coaches of similar fields and have met people all over the world.
Because not everyone out there believes like I do and there are skeptics to network marketing. They believe it’s a pyramid scheme. What most people don’t realize is that working as a teacher, nurse, secretary or whatever your career is, if you don’t work for yourself, they are the ones in a pyramid job. One boss at the top. I’m self-employed. I don’t carry inventory. My clients order for themselves from a website and get fresh products delivered to their homes based on my recommendations. Then I get paid for doing that or helping others do the same. It’s no different than ordering from another online shopping except you are supporting a small business.
What are your secrets to your success, especially within an MLM company? Being myself. Being authentic and sharing from my heart. I’m passionate
Everyone recommends products, clothing, restaurants, movies or music to friends. How often do we tell people what we bought on Amazon? Yet Amazon doesn’t
