Tct 52 by LEO bvba

THE

CORPORATE TRAVELLER

SPRING 2015 NO. 52

BATM and AFTM

join forces on European travel management

 INTERVIEW WITH THALYS INTERNATIONAL’S NEW CEO AGNÈS OGIER  BMI REGIONAL AND LUFTHANSA LAUNCH CONVENIENT NEW ROUTE BETWEEN LIÈGE AND MUNICH  BEST HOTEL AWARDS 2015: ENTRIES NOW OPEN

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THE BUSINESS MAGAZINE FOR THE CORPORATE TRAVELLER IN THE BENELUX WWW.THECORPORATETRAVELLER.BE CIRCULATION 26.000 DIFFUSION Belgium, France, Luxemburg and The Netherlands PUBLICATION FREQUENCY 4 issues per year PUBLISHED BY LEO bvba 1, rue des Ixellois, 4000 Liège, Belgium Tel: 0032 (0) 4 224 7871 Fax: 0032 (0) 4 226 9484 E-mail: jp@eventbox.be PUBLISHER Erik De Ridder – E-mail: edr@eventbox.be

TRAVEL MANAGEMENT 006 The Journal News from the travel industry

015 Best Hotel Awards 2015: Entries now open For 2015, in addition to the Best Hotel Room for Corporate Travellers there is a new category for hotels to win – with the Best Hotel Lobby award.

MANAGING EDITOR Jean Paul Talbot – E-mail: jp@eventbox.be EDITORIAL TEAM Joanna Pays, Angela Antrobus, Jeroen Coteur, Jacques Legros ART DIRECTOR Bert Wagemans SUBSCRIPTIONS Subscriptions to The Corporate Traveller cost € 150 per year (excluding VAT). Costs of delivery to destinations outside of Benelux and France are in addition to this price. Student subscriptions cost € 90 per year (including VAT). A student card is necessary to obtain a student subscription. Subscription requests can be made in writing, mentioning your name, job, title, company name and delivery address. Subscriptions are for a period of one year, and are automatically renewed until revocation. Revocation of subscriptions must be made in writing two months prior to the end of the subscription period. ADVERTISING ERIK DE RIDDER Tel: 0032 486 13 13 13 E-mail: edr@eventbox.be TRAFFIC HILDE DE RIDDER E-mail: Traffic.leo@telenet.be DESIGN LEO BVBA PRINTING Graphius, Gent COVER Swiss Airlines COPYRIGHT No extracts from this publication may be used, repeated or copied without express authorisation from the editor. Except The Corporate Traveller, LEO bvba also edits Experience Magazine, My Land Rover Travel Magazine and Kids Universe. ISSN 1387-2400

018 Biggest ever year recorded at the Business Travel Show From its new venue at London’s Olympia Grand, the Business Travel Show was the biggest in its 21 year history, with a record number of visitors, exhibitors and hosted buyers.

020 The train has not yet left the station... The rail industry is presently undergoing a significant transition process. The Corporate Traveller spoke with Thomas Drexler, Director of Rail & Ground Travel at Amadeus about how trains fit within the company’s visionary ‘Shape the Future of Travel’ campaign.

022 BATM and AFTM join forces on European travel management The AFTM (the Association of French Travel Managers) and the BATM (Belgian Association of Travel Managers) have signed a reciprocal cooperation agreement.

RAIL WAYS 024 Interview with Thalys International’s new CEO Agnès Ogier Under the helm of its freshly appointed CEO Agnès Ogier, Thalys International is entering a new period in its history, to become an independent corporate entity

AIR WAYS 027 British Airways marks 15th year of lie-flat seat with continuing innovations British Airways’ flat bed seat celebrates its 15th birthday this year. The British flag carrier is continuing

its service innovations with a major investment programme.

032 A symbol of growth in Africa It is a little known fact, but Ethiopia and its flag carrier have been recording impressive growth over the last few years. Busera Awel, Ethiopian Airlines’ CCO, brought us up to date on the latest news on this connection.

034 Virgin Atlantic means business Now 30 years ‘young’, Virgin Atlantic is affirming its maturity while staying true to its unique identity.

036 bmi regional and Lufthansa launch convenient new route between Liège and Munich bmi regional is introducing three new routes to Munich, from Rotterdam, Bern and Liège, in partnership with Lufthansa.

038 Royal Jordanian Airlines: connecting the Levant region to the world Royal Jordanian Airlines is entering a significant phase in its history, with a glittering new airport hub in Amman and fleet renewals and expansions, including new Boeing 787 Dreamliners.

041 Strategic plan for new Alitalia unveiled following Etihad Airways’ 49% stake purchase

DESTINATIONS 031 Nottinghamshire Nottinghamshire, in the heart of England, is perhaps best known for the legend of Robin Hood. Although the county still holds its fabled ‘prince of thieves’ close to its heart, many other treasures are on offer for those visiting for business or leisure.

042 Centres of excellence: a wealth of MICE opportunities in Cambridge & Warwickshire In less time than it takes to drive from Brussels to Liège, take the plane instead to the heart of England and its wealth of MICE opportunities in Cambridge and Warwickshire!

046 The North-East of England Little is known about the North-East of England, aside from football and Billy Elliot. However, a recent trip proved that the region is surprising in more ways than one, making it a perfect destination for both business and leisure.

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The Traveller Journal NEWS FROM THE TRAVEL INDUSTRY

Agnès Ogier takes the helm at Thalys

The Board of Directors of Thalys has announced the appointment of Agnès Ogier as CEO.

Qatar Airways reveals Amsterdam as its first new route for 2015 Qatar Airways has revealed its first new destination in 2015, with daily flights between Doha and Amsterdam to begin from June 16. The Amsterdam – Doha route will operate with a Boeing 787 Dreamliner, one of the latest next-

generation aircraft in the airline’s fleet, offering 22 fully-flat-bed seats in Business Class and 232 seats in Economy Class. Flying non-stop, the total journey time between Amsterdam and Doha is six hours and 35 minutes.

Agnès Ogier will lead the transformation of Thalys into a railway company, planned for 31 March 2015. Agnès Ogier will face many challenges in her new role, including positioning the high-speed railway sector in Europe’s increasingly mobile and sustainable environment, ensuring strategic growth in a competitive environment and developing innovative services. To address these issues, she will rely on the wide range of skills she has developed both in the transport and telecommunications industries. Agnès Ogier is 48 years old and a graduate of the Ecole Centrale Paris. She joined the SNCF Group in 2010 as Marketing Director for the SNCF Voyages branch, after starting her career in strategy consultancy and spending nearly 20 years managing major business and marketing challenges for SFR. Agnès Ogier was appointed CEO of Thalys on 1 December 2014 and succeeds Franck Gervais, who has been appointed CEO of Voyages-sncf.com.

Advito forecast shows air and hotel rates expected to increase for US and Europe Air fares will not drop in line with falling oil prices in some regions, according to the newly released Advito 2015 Industry Forecast Update.

spark fare increases in North America and Europe. Meanwhile, competition among low-cost carriers (LCCs) is steadily driving drive down fares in Asia, Africa and the Middle East.

Travel consultancy Advito monitors changes in economic growth, travel demand and oil prices. Each quarter, it revises its annual Industry Forecast to reflect changes to their initial air and hotel pricing predictions for the year. The latest analysis indicates that growing demand should

Other key findings from Advito show that the global economy is slowly improving, but a sharp change in the fortunes of key emerging markets, like China and Russia, could disrupt the broadly stable global outlook. Economic recovery is pushing hotel rates higher in North America, Africa and Europe but

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rate outlooks are lower in the Middle East, due to the growing number of suppliers there and in the Southwest Pacific, where demand just hasn’t met expectations. Hotels are increasingly undercutting negotiated rates by offering business travellers the lower pre-paid rates normally associated with leisure stays. The Advito 2015 Industry Forecast Update is available at www.advito.com, in the Resource Center section under ‘White Papers’.

The Traveller Journal | News from the travel industry

21.9 million passengers in 2014 an all-time record year for Brussels Airport 2014 was a year of exceptional growth for Brussels Airport with growth records in passenger and cargo flights. Moreover the airport broke its historical passenger record, with 21,933,190 travellers. The passenger numbers recorded in 2014 represents a growth of 14.6% and 2.8 million extra passengers compared to 2013. Growth was recorded in all passenger segments, with Brussels Airlines, the low cost carriers and intercontinental traffic all performing strongly. The major landmarks for Brussels Airport in 2014 were the new routes operated by Vueling, the arrival of Ryanair, Brussels Airlines’ new routes and commercial strategy and the arrival of Emirates. Transfer traffic grew by more than 20%, confirming the increasingly important role of Brussels Airport as a Star Alliance hub.

CWT’s evolution of the traveller journey pre-trip, on-trip and post-trip CWT is delivering value to managed travel programs in 2015, focusing in particular on pre-trip, on-trip and post-trip support. Today’s travellers are looking for a seamless, connected travel experience. In addition, travellers and travel managers are expecting corporate travel bookings made via mobile to double in the next two years. To reply to these needs, CWT is continuing to enhance the capabilities of its CWT To Go mobile app. The app offers hotel booking, air booking (beginning in Q2), integration with more devices and reporting for bookings made outside of the managed program. CWT is also integrating its mobile platform with its hotel review tool and big data engine to give travellers quick access to valuable property information before they book. CWT Online, powered by KDS has redefined online booking. This year CWT Online will allow travellers to move beyond research and provide multiple features, with

expanded capabilities and integration with the CWT to Go app. While on the road, traveller care and communication around the clock are essential. According to CWT’s recent survey, 60% of travel managers say promoting mobile apps is a high priority in 2015. In particular they will use mobile apps to provide information to make life easier, safer and more productive for employees on the go. In 2015, CWT will provide new predictive services to save travellers’ time and mitigate travel stress. Once travellers are back in the office, expensing their trips should be quick and easy. Improving on the process in 2015, in the EMEA CWT is currently evaluating a new expense management solution with a fully integrated platform for online booking, expense prediction and expense reports. With one touch, travellers can automate their entire expense reports, saving time and reducing errors.

Turkish Airlines brings Didier Drogba and Lionel Messi on board! Turkish Airlines has teamed up with international football stars, Didier Drogba and Lionel Messi, for its new ‘Widen your World’ global advertising campaign. Ivory Coast striker Didier Drogba, who plays for Chelsea in the English Premier League, is the newest brand ambassador for Turkish Airlines. Lionel Messi, the FC Barcelona forward, has been a global brand ambassador for Turkish Airlines for 3 years. The campaign is appearing on TV, cinema, press, digital, outdoor media and social media. Its message focuses on being ‘culturally curious’ and explores the concept that food is the only true way to experience different cultures. It highlights the worldwide destinations that Turkish Airlines offers and the importance of catering within the Turkish Airlines flying experience. The commercial showcases the global stars experiencing new international cultures. Didier sees photos of Lionel in restaurants around the world and flies Turkish Airlines to find new places to experience epic food.

“We couldn’t be more delighted that Didier is now part of the Turkish Airlines family” commented Dr. Temel Kotil, CEO of Turkish Airlines. “Both the UK and African markets are an important focus for us. Not only is Didier an iconic UK football star, but also his philanthropic efforts through the Didier Drogba Foundation mean a

lot to us. For these reasons and more, he was the obvious choice to be the next face of the Turkish Airlines brand.” The campaign can be followed on Twitter with the hashtags #widenyourworld and #epicfood.

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The Traveller Journal | News from the travel industry

Brussels Airlines reintroduces direct flights to Washington

Delta opens new gates at New York-JFK, improving connections Delta has unveiled the newest expansion to Terminal 4 at New York’s John F. Kennedy International Airport. Delta is significantly improving the customer experience at Terminal 4 and Terminal 2 by streamlining travel for those with connecting flights at JFK and enhancing access to amenities at both terminals. The $175 million project adds 11 new gates and 75,000 square feet to Terminal

Brussels Airlines will reintroduce direct flights between Brussels and Washington from the end of March, 5 times weekly. The Washington flights will benefit from an earlier departure, to allow for even more connections to over 50 US destinations with Brussels Airlines’ partners, as well as more transfer possibilities for passengers from the US to Brussels Airlines’ European and African destinations. Flights to Washington will be flown on Airbus A330s with award-winning cabins.

SkyTeam opens exclusive lounge in Sydney The SkyTeam alliance’s presence in the Australian market has been growing steadily and now offers over 80 weekly departures from Sydney International Airport operated by China Airlines, China Eastern, China Southern, Delta Air Lines, Garuda Indonesia, Korean Air and Vietnam Airlines. The third exclusive lounge in SkyTeam’s global network has been designed in SkyTeam’s trademark sleek and modern style. It offers a luxurious and spacious environment to relax pre-flight with sweeping airport views and the iconic ‘green botanical Wall’ adding a breath of fresh air. The lounge has seats for 140 guests, all equipped with power outlets. Guests have access to WIFI and a fully equipped business area with printing facilities. Complimentary refreshments are provided. As well as a Champagne and Wine bar, there are a wide assortment of different foods and beverages. The lounge’s wellness centre includes showers and 4 full-body massage chairs. The lounge is available to Elite Plus, First and Business Class passengers flying on any of the seven SkyTeam airlines serving the airport.

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4’s Concourse B and continues Delta’s $1.2 billion investment to enhance and expand the terminal. With the 11-gate expansion, Delta is relocating the majority of its Delta Connection flights from Terminal 2 to the expanded Concourse B in Terminal 4. The new gates at Terminal 4 will feature enclosed jetways and offer customers proximity to a flagship Delta Sky Club and access to chef-inspired restaurants.

Turkish Airlines widens its network to Asia with new routes to Taipei and Manila Turkish Airlines is increasing its services to Asia, with the introduction of new routes to Taipei and Manila this spring. Turkish Airlines, with its network of currently 264 destinations in 108 countries, flies to more countries than any other airline and prides itself on being the crossroads between the East and West from its hub in Istanbul. The new routes to the Taiwanese and Philippine capitals confirm the airline’s strong positioning on long haul routes to Asia. On 30 March, the carrier will introduce a three times weekly direct service between Istanbul and Manila. Daily services from Istanbul to Taipei will commence on 31 March. Convenient connections onto Turkish Airlines’ long haul flights include 21 flights a week between Brussels and Istanbul. The airline also offers two state of the art lounges in Istanbul – for departure and arrival passengers

in Business Class and Elite Plus members of its Miles&Smiles frequent flyer programme. By the end of 2015, Turkish Airlines plans to add 2 further domestic and 7 new international destinations to its’ network, thus bringing the total number of destinations to 273. During the year, Turkish Airlines also aims to increase its’ capacity by 15 percent and grow its fleet size to 293 aircraft.

Brussels Airport’s new renovations and maintenance operations this year Brussels Airport is to begin a general maintenance and renovation programme this year, in order to maintain the safe and efficient operation of its runways.

Airport planning the operations in such a way as to restrict the impact on capacity and preferential runway use.

The first phase of the airport’s operations will be carried out in May on runway 25L/07R. Similar operations will be carried out in the coming years on the two other runways. The renovations will be carried out in various phases, with Brussels

Brussels Airport will issue further information on these major works shortly and will keep local residents informed on the various phases of the operations, as well as the consequences for runway use as soon as this is known.

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The Traveller Journal | News from the travel industry

SWISS unveils more Business Class enhancements SWISS is continuously investing in its fleet, products and services under its ‘Next-Generation Airline of Switzerland’ strategy. As part of this strategy, enhancements to all levels of SWISS’ Business Class product have been announced. The Airbus A320s and A321s of SWISS’s European fleet are currently undergoing an extensive cabin refurbishment. The programme extends to ergonomic new seats and a new cabin and seating design that tangibly raise inflight comfort levels. SWISS will also guarantee to keep the neighbouring seat vacant for all its Business Class guests in Europe from the end of March onwards, to offer greater privacy on board. In addition, an exclusive bus transfer will be available to Business Class travellers at selected airports. “Our customers can enjoy all the appeal and advantages of Business Class travel at a very attractive price” confirms Markus Binkert, SWISS’s Chief Commercial Officer. “As a further new service, inbound Business Class travellers will be

provided with their own exclusive bus transfer from the aircraft to the terminal from the end of March onwards. The new facility will be offered at major European airports for flights which arrive at nonterminal stands.” On its long-haul routes SWISS is expanding its Business Class culinary offering, providing a wider selection of starters and adding a separate cheese course. The full meal service is also accompanied by a ‘quick meal’ option, which enables the customer to decide for themselves whether to enjoy their meal to the full or use the time to rest – an option that is particularly welcome on night flights. New lounges will also be opened in Zurich towards the end of the year, for Senator-status travellers and

SWISS Business customers. Located at Zurich Airport’s Dock E, close to the departure gates for SWISS long haul flights, the spacious new lounges will extend over 2,000 square metres. They will feature a terrace with views of the airport and the

KLM’s World Business Class gets high marks in customer survey The recently introduced product improvements in World Business Class on KLM’s Boeing 747 fleet have met with high customer approval, as shown in a recent passenger survey. The first aircraft using the new World Business Class (WBC) departed from Schiphol in July 2013. By April 2014, KLM’s Engineering and Maintenance department equipped the rest of the Boeing 747 fleet with the new WBC product, in close collaboration with leading Dutch designer Hella Jongerius. Travellers have shown their appreciation for the overall appearance, and especially for the full-flat seat option, which adds enormously to travel comfort. One interesting aspect of the survey has shown that improvements in the cabin add to the travellers’ experience of the flight as a whole. This has resulted in their willingness to choose KLM

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Alps beyond. Both lounges will offer a range of freshly-prepared meals, and the Senator Lounge will also boast a staffed bar. The Senator Lounge will accommodate up to 175 travellers and the Business Class Lounge up to 200.

Scoot and Tigerair join SIA’s KrisFlyer SIA’s KrisFlyer members will soon have even more options for redemption rewards, with the inclusion of Scoot and Tigerair as programme partners.

in the future and recommend the organisation within their own circles. The survey information comes from eScore, the online version of the paper survey that KLM used to provide to passengers on board, to learn of their perception of KLM.

As from April 2015, the partnerships will enable KrisFlyer members to redeem their miles for vouchers for travel on Scoot and Tigerair flights, or to pay for selected products offered by the two low-cost carriers. The carriers also plan to offer KrisFlyer members the option to earn KrisFlyer miles on Scoot and Tigerair by the end of this year.

The Traveller Journal | News from the travel industry

Steigenberger Grandhotel Brussels completes refurbishment of rooms The Steigenberger Grandhotel has finished the complete refurbishment of its 267 rooms. Refurbished by the Bost group, in a modern and refined setting, the hotel’s spacious rooms and suites range from 45 to 320 square metres. Large flatscreen televisions face huge beds whose Belgian-made memory foam mattresses have been chosen to ensure premium quality. Certain rooms have balconies, while all bathrooms enjoy separate baths and showers, along with heated floors. The Steigenberger, which is under new management, is situated between the capital’s two major thoroughfares, Avenue Louise and the Chaussée de Waterloo. It is evolving within the city and wants to rekindle its relationship with the people of Brussels. While the hotel serves travellers, it is becoming a haven for the inhabitants of the city too. The bar will soon have an entrance in Avenue Louise and the management hopes that the Steigenberger will become famous as a meeting place for convivial moments.

Austrian Airlines to begin services to Mauritius Austrian Airlines is to commence direct flights between Vienna and Mauritius, as from October 29.

The new generation Steigenberger, an island of accessible luxury open to the people of Brussels, will be officially inaugurated in May 2015.

The new weekly service will give passengers the opportunity to enjoy the new cabins of Austrian Airlines’ Boeing 767 aircraft, with individual entertainment screens and Do & Co meals on board, during the flight time of 10 hours and 40 minutes.

New CWT report shows that data and mobile technologies are priorities for 2015 Carlson Wagonlit Travel (CWT) has released its seventh Travel Management Priorities report, the second in a two-part analysis of CWT’s annual travel manager survey. The global report shows that channelling the power of data and mobile technology are top priorities for travel managers.

The report reveals that travel managers will put more emphasis on data and mobile technology to direct their travel programs in 2015, with a continued focus on cost-saving and traveller engagement. The research highlights that the top priority (at 63 percent) for travel managers is leveraging travel data to build predictive analyses and benchmarks. This underlines that with better data visibility, travel managers are able to steer their travel programs towards their particular business objectives. Subsequent top priorities include deploying a fare tracking and rebooking solution, which for 62 percent of respondents is high priority, while promoting mobile apps to increase travel efficiency on the go remains a key topic. In third place, at 60 percent. CWT’s report underlines the continued importance of mobile technology, which will play a pivotal role for both travel managers and for travellers on the move.

“Travel managers are looking to translate data into insights and promote mobile technology to improve the traveller experience” said David Moran, CWT’s executive vice president with responsibility for global marketing & enterprise strategy. “Ultimately it’s about refining travel programs, and we’re working with clients to develop the best tools and benchmarking they need to make the most of their travel programs in 2015 and beyond.” This is CWT’s most comprehensive trends report todate. More than 1,100 travel managers were asked about their plans for 2015, and this year, as well as ranking 12 program priorities, they were asked to predict the impact of 11 established and emerging market trends. In December, CWT released the first part of the research, showing travel managers expect data security, the global economy and mobile technology to be the three trends most impacting their travel programs in 2015, indicating a clear influence on their priorities for the year ahead.

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The Traveller Journal | News from the travel industry

Delta opens new gates at New York-JFK, improving connections Delta has unveiled the newest expansion to Terminal 4 at New York’s John F. Kennedy International Airport.

SIA’S Premium Economy Class now open for booking

Delta is significantly improving the customer experience at Terminal 4 and Terminal 2 by streamlining travel for those with connecting flights at JFK and enhancing access to amenities at both terminals. The $175 million project adds 11 new gates and 75,000 square feet to Terminal 4’s Concourse B and continues Delta’s $1.2 billion investment to enhance and expand the terminal. With the 11-gate expansion, Delta is relocating a majority of its Delta Connection flights from Terminal 2 to the expanded Concourse B in Terminal 4. The new gates at Terminal 4 will feature enclosed jetways and offer customers proximity to a flagship Delta Sky Club and access to chef-inspired restaurants.

Singapore Airlines’ newest class of travel, Premium Economy Class, is now open for booking. As from 9 August 2015, customers travelling on select flights from Singapore to Sydney will be the first to experience the new cabin class. It will subsequently be made available to other destinations. The total investment for the new cabin class, to be initially introduced on 19 A380s, 19 777-300ERs and the first 20 A350s, is estimated at over 70 million euros.

Radisson Blu Royal Hotel, Copenhagen designs Room 506 in homage to Arne Jacobsen In 1960, legendary Danish designer Arne Jacobsen was the visionary behind the world’s first design hotel, now called Radisson Blu Royal Hotel, Copenhagen. Radisson Blu Royal Hotel is now paying tribute to its creator by re-designing Room 506 together with Spanish designer, Jaime Hayon. When the Radisson Blu Royal Hotel (then SAS Royal Hotel), opened in 1960, it was in many ways a first. It was the first skyscraper in Copenhagen, the first hotel of the now global hotel chain Radisson Blu and it was the world’s first design hotel. The visionary behind the hotel, legendary Danish designer Arne Jacobsen, designed the now iconic hotel and everything in it - from the facade of the hotel, to its legendary furniture, such as the Egg, the Swan and the Drop chairs. While the hotel has since undergone several changes, room, number 606 remains exactly as Jacobsen designed it in 1960. In recognition of its creator, Radisson Blu Royal Hotel, Copenhagen is now redesigning Room 506 in tribute to Arne Jacobsen in collaboration with acclaimed Spanish designer Jaime Hayon.

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Premium Economy Class will be progressively introduced to other sectors, including Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich in the latter part of 2015 and early 2016. Customers can visit www. singaporeair.com for the most updated flight schedules and fare details for the new cabin class. “We have been heartened by the highly positive public reaction to our new Premium Economy Class since our plans were announced last year,” said Singapore Airlines’ CEO, Mr Goh Choon Phong. “Many of our customers’ suggestions have been incorporated into the new product, and we are confident it will be well received by travellers who are looking for more features – in the seat design, in-flight offerings and exclusive privileges – all underpinned by the exceptional service that SIA is well known for, both on the ground and in the air.”

Premium Economy Class will welcome customers with a bespoke contemporary and stylish design, offering more space, comfort and convenience. Each seat has a pitch of 96.5 cm, a width ranging between 47 and 49.5 cm and a 20 cm recline for more ease and comfort. Complementing this is a 34 cm full HD monitor, the largest in its class. Active noise-cancelling headphones will be provided to enhance the in-flight audio experience. Thoughtful touches include full leather finishing and a calf-rest and foot-bar for every seat. Seats also feature individual in-seat power supply, two USB ports, personal in-seat reading light, cocktail table, and additional stowage space. Customers in Premium Economy Class can choose from a more extensive range of food and beverage offerings. Besides being able to select from a standard menu with three meal choices, customers may, from April 2015, also select from the Premium Economy ‘Book the Cook’ service featuring popular dishes. Champagne will be offered, in addition to a selection of curated wines, throughout the flight. To ensure a seamless experience that begins on the ground, priority check-in and baggage handling will be offered to customers travelling in Premium Economy Class. Customers will also enjoy a baggage allowance of 35kg. KrisFlyer members will receive 10% more miles when they fly in Premium Economy Class. For more details, visit SIApremiumeconomy.com.

The Traveller Journal | News from the travel industry

London welcomes exciting collection of new venues for 2015 Etihad Airways introduces Boeing London will see a host of dazzling new venues this year. The eagerly awaited Sky Garden, at 20 Fenchurch Street, has now officially opened its doors. Level 35 is home to Sky Pod, a contemporary bar with 360-degree views of central London, while the Darwin Brasserie on level 36 will serve classic European cuisine using seasonal ingredients. Those visiting level 37 will dine at Fenchurch Seafood Bar & Grill, which serves oysters, fish, seasonal game, meat and vegetarian dishes.

New London hotels for 2015 London will welcome a diverse range of new hotels in 2015. Highlights include Z Hotel Shoreditch, a 111-bedroom design-led conversion of a former office building. The 452-room InterContinental London The O2, opening in September, will feature a health spa, numerous restaurants, a club lounge, main bar and a sky bar with 180-degree views over Canary Wharf and the River Thames. InterContinental London The O2 will also house a vast open-plan ballroom - the largest pillar-free ballroom in Europe. Both the Gansevoort Hotel Group and the Art’otel will open their first London properties in the year ahead. The Gansevoort will feature 120 bedrooms, a restaurant, bar, rooftop pool and lounge, as well as over 6000 square feet of meeting and event space. The Art’otel Shoreditch will be an 18-storey, 350 bedroom contemporary hotel. It will offer a modern top floor restaurant and bar, a relaxing spa and a public art gallery with space for video artists and photographic studios.

787-9 into commercial service

Etihad Airways has introduced its first Boeing 787 Dreamliner into commercial service. The first Etihad Airways’ Boeing 787-9 flight was operated on its Abu Dhabi to Düsseldorf route. A ribbon-cutting ceremony was held at the departure gate to mark the occasion, attended on behalf of Etihad Airways by Peter Baumgartner, Chief Commercial Officer, Khaled Al Mehairbi, Senior Vice President Government Aero Political Affairs, Richard Hill, Chief Operations Officer, and Ali Al Shamsi, Vice President Abu Dhabi Hub. Etihad Airways’ new B787 interiors feature 8 First Suites, 28 Business Studios and 199 Economy Smart Seats, offering superior

levels of comfort, entertainment and in-flight connectivity. On-board décor and lighting has been inspired by contemporary modern Arabian design, complementing the new ‘Facets of Abu Dhabi’ design identity recently introduced by the airline. Etihad Airways’ order for two variants of the B787 (-9 and -10), is one of the largest for the type, totalling 71 aircraft. The airline will place the aircraft on other key medium and long-haul routes such as Washington DC, Mumbai, Moscow and Brisbane, with more destinations being added as the airline takes delivery of more of the type. The airline will also begin taking delivery of B787s in a two-class configuration from 2016.

Relais & Châteaux announces 12 new establishments Relais & Châteaux is being enriched with 12 new establishments across Asia, Europe and the Americas. In Europe, the new establishments within the Relais & Châteaux familly are the Tiara Yaksa in France’s Théole-sur-Mer region, The Greenhouse in London with its double Michelin star chef Arnaud Bignon and Il Pagliaccio in Rome. Bringing its travellers on a voyage to the Orient, the new properties in Asia are the Wasurenosato Gajoen in Japan, the Cape Weligama overlooking the Indian Ocean in Sri Lanka, the Niraamaya Surya Samudra with its 31 traditional houses in India,

and the Purity, a romantic refuge on the the banks of Lake Vambanad, also in India. 2400 metres above sea level, in the Himalayas, the Shakti 360° Leti is the third new Indian property to join Relais & Châteaux. Four new properties from the region of the Americas are amongst the new establishments. They are the Inn at Hastings Park, near Boston, the Royal Blues Hotel on the Treasure Coast of Florida, the Hotel Wailea, set within 6 hectares of landscaped gardens in Hawaii and El Silencio Lodge, located in Costa Rica’s scenery of tropical forests and mountains.

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Dining room. Living room. Bedroom. Legroom. When you y SWISS Business, anything is possible. You’ll enjoy Swiss cuisine, great entertainment and then a fully at bed. 5 daily ights from Brussels to Zurich oﬀer an easy connection to more than 100 destinations worldwide.

For reservation and more information visit SWISS.COM

EVENT

THE CORPORATE TRAVELLER BEST HOTEL AWARD FOR CORPORATE TRAVELLERS 2015

The Corporate Traveller Magazine Best Hotel Awards 2015

Entries now open! 3rd edition - Best Hotel Rooms and Lobbies for business travellers in Belgium

HE CORPORATE TRAVELLER MAGAZINE’S ANNUAL HOTEL AWARDS, SPONSORED BY AMADEUS, IS NOW OPEN FOR ENTRIES.

For 2015, in addition to the Best Hotel Room for Corporate Travellers there is a new category for hotels to win – with the Best Hotel Lobby award. The winning hotels will each receive an advertising campaign in The Corporate Traveller Magazine with a value of 10,000 euros in online advertising.

New Hotel Lobby category and strengthened communications plan

The Corporate Traveller Hotel Awards were created in 2013, to discern the very best hotel rooms for Corporate Travellers in Belgium’s rich portfolio of hotels. For this, the third year, The Corporate Traveller Magazine Hotel Awards 2015 will be judged within three categories – Best Hotel Room 4 star, Best Hotel Room 5 star and, new for 2015, the Best Hotel Lobby. Each year the team of judges, experts from the worlds of hotel design, technology and marketing, assess and visit 4 and 5 star hotels from all over Belgium. Hotel rooms and lobbies will be scored by our panel on a range of criteria including design, comfort, new technologies and functionality, all with the corporate traveller’s needs in mind. The winning hotels in the three categories will each win a full year of online advertising in The Corporate Traveller Magazine with a value of 10,000 euros. In addition this year’s awards will see a strengthened communications plan for hotels to benefit from. All hotel entries to the awards will be announced in an individual e-newsletter sent out to 33,000 subscribers, on our website, in The Corporate Traveller newsletter, in The Corporate Traveller Magazine and in press releases distributed to business, travel and hotel media.

Entry for the awards

Hotels who wish to enter their rooms or lobbies into the Corporate Travel Hotel Awards should download and complete the entry | THE CORPORATE TRAVELLER.BE

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EVENT

form, which can be found at www.belgiumsbesthotelroom.be The participation cost for each entry is just 490 euros and deadline for submission of entries is 31 May 2015. The judges will then closely examine all the entry forms and photos submitted, before selecting together the finalist hotels in each category. The finalists will be announced on The Corporate Traveller’s Best Hotel Awards website,

in a dedicated E newsletter, The Corporate Traveller Newsletter, an official press release and in the summer edition of The Corporate Traveller Magazine. In July the awards’ judges will visit each of the shortlisted hotels and their submitted rooms or lobbies. They will then cast their votes to decide the winners. The winners in each category will be reviewed in the autumn edition of The Corporate Traveller Magazine.

THE JUDGES BEST HOTEL FOR CORPORATE TRAVELLERS, 2015 The judges in the Best Hotel for Corporate Travellers award panel Bart Canini, Olaf Leenders and Joanna Pays - bring together years of expertise in hotel interior design, hotel technologies and business travel journalism. enabling a holistic approach to the evaluation of of all of the judging criteria to be considered.

Bart Canini – Creneau International Bart Canini, General Manager for the Hasselt-based head office of Creneau International, is an expert in design and interior architecture. Creneau International is a global agency that connects brands, spaces and consumers through design concepts. The company provides a full service of consultancy, graphics, interiors and F&B support for projects including hospitality, retail and branding. Amongst its client references are a number of leading hotel brands, such as Starwood Hotels, InterContinental and The Carlson Rezidor Hotel Group. “I will be especially interested this year to see how hotels are using design to optimize their lobby areas and incite not only their hotel guests, but also outside customers, to use them” said Bart Canini.

Olaf Leenders – Amadeus Benelux Hotel management and technology specialist, Olaf Leenders is the Operations Director of Amadeus Benelux. In his role he is responsible for Customer Services, Consultancy and Implementation Services, Technical Services and Product Management. Olaf Leenders has a strong background in the hotel environment. Following his degree in Hotel Management, his management positions with international hotel chains such as the Sheraton and Holiday Inn covered a range of

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Rooms-Division, F&B and IT departments. For the Holiday Inn group, he was responsible for managing IT readiness in preparation for new property openings worldwide. He joined Amadeus in 1998 as Product Director and occupied the position of Director Marketing & Product Management for nearly 8 years before becoming Operations Director Benelux in 2012. “Our sponsorship of The Corporate Traveller Hotel Awards for the second year running, is aligned with the increasing investments we have been making to further expand the range of solutions we offer to support hotels, travel agents and corporate travellers themselves” says Olaf Leenders. “For Amadeus both the corporations who generate travel demand and the hospitality sector who offer an answer to that, are important players in the travel chain. Our technology facilitates business travel for corporations and helps them to reduce travel costs. Thanks to the Amadeus Hotel IT ecosystem, hotels are using our technology to shape their own futures.”

Joanna Pays – The Corporate Traveller Magazine Senior Editor of The Corporate Traveller Magazine for nearly twelve years, Joanna Pays has written reports on hotels from around the world – from luxury boutique properties to large business hotels – always with a special focus on the added benefits they bring to corporate travellers. “During the first two years of our awards, we have seen some excellent examples of creativity in hotel interior designs that successfully combine aesthetics, functionality and well-being for the corporate traveller. I am looking forward, with the creation of our new Hotel Lobby category, to see these how hotels are applying these multiple design needs to their public spaces.”

½½ CLAUDE RATH, GENERAL MANAGER STEIGENBERGER GRANDHOTEL RECEIVES 2014 AWARD FOR BEST HOTEL ROOM 5 STAR FOR CORPORATE TRAVELLERS FROM OLAF LEENDERS, AMADEUS BENELUX

Amadeus Benelux – premium sponsor of the Best Hotel Room awards

For the second consecutive year Amadeus Benelux is the premier sponsor of this year’s Hotel Awards. The world’s leading technology supplier to the travel and aviation sectors, Amadeus has been working with many of the world’s leading hotel chains for many years, providing them with a range of solutions which include sales and reservations management, Property Management Systems, and systems for managing group content and meetings. The company’s growth in the hotel sector was reinforced by its acquisition of Newmarket in 2013, a company which already counts 75% of the world’s top 20 hotel chains amongst its clients.

½½ JOHAN AND ISABELLE CREYTENS OF HOTEL HERITAGE BRUGES RECEIVE THE 2014 AWARD FOR BEST 4 STAR HOTEL ROOM FOR CORPORATE TRAVELLERS

“This year Amadeus continues its partnership with The Corporate Traveller as premier sponsor of the 2015 Hotel Awards” commented Sara Van de Pontseele, Marketing Manager, Amadeus Benelux. “This initiative is fully in line with Amadeus’ commitment to the hotel sector. Furthermore as a strong supporter of the corporate travel sector in the Benelux, through these awards we are looking forward to bringing recognition to hotels who strive to bring the best possible experience to corporate travellers.” For more information about The Corporate Traveller Best Hotel Awards 2015, the entry form and continued updates, visit the dedicated Hotel Awards website at www.belgiumsbesthotelroom.be

2014 HOTEL WINNERS LEVERAGED THEIR AWARDS IN COMMUNICATIONS PLANS In 2014, the Steigenberger Grandhotel Brussels and the Hotel Heritage Relais & Châteaux Bruges received the awards, for the 5 star room and 4 star room categories respectively, during an awards ceremony held at Amadeus’ headquarters in Vilvoorde. “I believe our win was thanks to our spacious rooms that we just renovated for the comfort of our guests and for the efforts we do on a daily basis to give the highest level of service” commented Claude Rath, General Manager of the Steigenberger Grandhotel Brussels. “Our challenges are to create a personalized experience and environment for our guests – and to differentiate ourselves from competing properties” said Johan Creytens, General Manager of the Hotel Heritage Bruges. “Our award for Best Hotel Room was, we believe, due to our blend of comfort and classical elegance, topped with discreet technology and with a huge variety of amenities. Our guests are special to us and its all about creating moments.”

Both of the winning hotels benefited in visibility, not only from their prize of advertising in the Corporate Traveller Magazine, but also by promoting their awards as part of their marketing campaigns. “As soon as we received the award, we were proud to share it through our facebook page, our website and on our twitter account” said Claude Rath. “We also sent a press release to our journalists database, shared an internal memo with our staff and sent a mailing to our corporate database to announce the good news. We had many congratulations from our guests and social media followers” “We used the news of our awards win for a full marketing programme which included a mailing to more than 4000 regional enterprises together with a promotion of ‘Best Hotel Room’” explained Johan Creytens. “We sent out a press release and several articles were published in the regional press about our win. In addition we received many likes and congratulations following our posting of the news on our social media, such as facebook.”

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EVENT

Biggest ever year recorded at the

Business Travel Show! The 2015 edition of the Business Travel Show, Europe’s leading specialised event for European travel managers and buyers, was a resounding success. From its new venue at London’s Olympia Grand, the Business Travel Show was the biggest in its 21 year history, with a record number of visitors, exhibitors and hosted buyers.

Exhibitors and feature areas

EXHIBITORS WERE PRESENT AT THIS YEAR’S EVENT - UP

252 TEN PER CENT FROM 2014. Amongst the exhibitors,

which included airlines, travel solutions suppliers, hotels and travel agencies, were easyJet, Kenya Airways, Carlson Rezidor, Star Alliance, Amadeus, Airbnb, Barclaycard, Carlson Wagonlit Travel, Hilton, Qatar Airways and American Express Global Business Travel. The show’s ‘feature areas’ grouped exhibitors together under special interests such as the Airline Pavilion, the ASAP Pavilion of Service Apartment Providers and the Responsible Travel Management Zone. All of the featured areas increased in size this year, including the International Hotel Village which doubled its space and showcased leading hotel groups such as IHG, Carlson Rezidor, Hilton, NH Hotels, Best Western and Melia Hotels International.

Visitor quality and quantity leads to highest ever rebooking rate during show

This year’s attendee numbers grew by 15 per cent, to reach 7,427 corporate travel professionals. Of these, 386 were part of the Business Travel Show’s comprehensive hosted buyer programme for senior European buyers. Exhibitors expressed their satisfaction with the quality and quantity of visitors, by registering the show’s highest on-site rebooking rate.

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“The Business Travel Show has been getting progressively stronger over the last few years following a long period of sustained investment” said David Chapple, Business Travel Show event director. “Moving to a new venue has been great. There is a whole different feel to this venue, including more space and natural light. The exhibitors reported great quality in visitors, up from last year, and in our hosted buyers.”

Conferences and trends

A first class conference programme complemented the exhibition with sessions for everyone, from beginners to the most experienced travel buyers. Independently produced and supported by 100 expert speakers, more than sixty topical sessions covered the biggest issues affecting travel management, including NDC, the integration of travel and meetings, social media policy, stakeholder engagement, data management and duty of care – which has been identified as a growing priority for all buyers. As the annual rendez-vous for European business travel professionals, the Business Travel Show is ideally placed to identify and anticipate trends. In the technology sector, an area well-represented at the show, new growth areas identified are the ‘sharing economy’ and the trend for ‘connected suppliers’.

“The sharing economy is becoming bigger in the business travel industry, with the likes of AirBnB and Uber tapping into the business travel sector” observed David Chapple. “Duty of care requirements for corporations will mean that these suppliers will need to be in the appropriate distribution channels.” “Responsible travel management, which includes duty of care and corporate sustainable responsibility, are also gathering growing interest as companies are getting back on their feet” added David Chapple. “Our Responsible Travel Management Zone showcased duty of care-related products and services, together with presentations, case studies and resources to enable travel buyers to create a cost effective and creative ‘CSR’ element within their company’s travel and meeting programme.”

Networking

Networking continues to be an important feature of the Business Travel Show. Kenya Airways and Enterprise sponsored this year’s post-show networking dinner and drinks, with a personal appearance from the charity Born Free and its ambassador, Peter Andre. £10,000 was raised for Born Free at the event. Amongst other networking highlights of the show were the hosting of the European launch of WINiT, a new non-profit organization supporting women working in the travel industry and the four ‘Cellars in the Sky Wine Tastings’ events. “What a fantastic two days we’ve just had” summarised Sam Cande, Business Travel Show Sales Director. “The biggest ever Business Travel Show on record, the highest number of visitors for at least eight years and a return to Olympia, which has no doubt contributed to an amazing feel-good atmosphere in the hall. The buzz of buyers and suppliers networking and doing business has been audible throughout the entire show. It’s a wonderful noise to hear and we thank our exhibitors, visitors, sponsors and speakers for making it such a fantastic event,” Business Travel Show will return to London’s Olympia Grand in 2016, on 24 to 25 February. For more information visit www.businesstravelshow.com. | THE CORPORATE TRAVELLER.BE

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MANAGEMENT

The train

has not yet left the station...

The rail industry is presently undergoing a significant transition process. The national monopolies are disappearing, there is real competition for the first time, there are crossborder collaborations, and there are important new international rail lines. Amadeus is following these developments closely and the technology provider sees rail as fulfilling a significant role in the future of the travel industry, including business travel. The Corporate Traveller spoke with Thomas Drexler, Director of Rail & Ground Travel at Amadeus about how trains fit within the company’s visionary ‘Shape the Future of Travel’ campaign.

HEN WE SPOKE WITH THOMAS DREXLER IN THIS MAGAZINE TWO YEARS AGO, THERE WAS TALK OF AN INCIPIENT ‘RAIL RENAISSANCE.’ “And it

came to be,” says Drexler today. “There is great investment in passenger travel via rail. We are seeing new high-speed rail lines that have been opened, or are under construction. We’re also seeing new services appearing, as well as companies developing their distribution opportunities.”

Supporting the entire industry

In 2014, Amadeus launched its visionary ‘Shape the Future of Travel’ campaign, in which rail travel occupies an important position. “Our solutions support the entire travel industry. It is therefore no longer only about the airline industry, but also hotels, car rentals, et cetera. Rail travel is also an essential part of this. At Amadeus, we want to offer clients solutions which allow them to create their own future, in the best and most efficient manner.” 20 | THE CORPORATE TRAVELLER.BE

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AMADEUS BENELUX FOCUSES ON RAIL Olaf Leenders explains to us how Amadeus in the Benelux countries is working to make rail bookings as easy for the travel agent as possible. “Rail travel in Europe is quite fragmented, with different providers. The distribution of international and high-speed trains is often not coordinated very well between the two. This makes the booking process somewhat more complex, especially in combination with other modes of transportation.” “Several years ago, we actually started a kind of global distribution system for the rail industry. In the Benelux, specifically this year, we will launch a new product called Rail Display. This is a solution in which we are able to offer the different railway companies to our customers. The product is being integrated into our Amadeus Selling Platform reservations system, which is already being used by travel agents to make reservations for flights, hotels and rental cars. We will get started with this in the summertime. In addition we already currently offer a specific online reservations tool in our e-travel management corporate product, in which we have linked to Belgian and Dutch railways.”

½½ OLAF LEENDERS, OPERATIONS DIRECTOR AMADEUS BENELUX

“The European Commission wants European rail travel, as well as the booking systems, to be improved and better integrated. That is why we launched a consortium in 2013 consisting of several players in the travel industry, including BeNe Rail, the technology partnership between Belgian and Dutch railways. This consortium we lead aims to develop a model for a European multi-modal information and booking system. Thus we want to streamline the process that utilises different means of transportation and to provide travellers with a simpler and easier experience. The first phase has now been completed, and we intend to submit the second and final phase to the European Commission before the end of this year,” explains Leenders.

»» THOMAS DREXLER, DIRECTOR OF RAIL & GROUND TRAVEL AT AMADEUS

Personalization, connectivity and sustainability

Concrete solutions

“Today, rail is still being distributed in a standalone manner. So it comes down to integrating it in what we call the travel ecosystem, where it is possible to connect rail travel with classic airline information displays on the travel agent’s main screen. We are already working on this initiative with Thalys in Germany and Eurostar in the UK, for instance - a simple example of what this connectivity can stand for,” Drexler explains.

Huge growth margin

Within its ‘Shape the Future of Travel’ vision, Amadeus identifies three major trends for the future, namely personalization, connectivity and sustainability. “These three aspects all have a very strong presence in the sphere of rail travel. It is thus important that offerings for the end user are put together in a highly personalised manner. This also means that railways can better tailor their products and services for each customer based on what that customer is looking for, in the most effective manner,” says Drexler.

“Sustainability also will still play an important role. Rail travel is perhaps the most sustainable method of transportation. The auto industry is now fully engaged in developing hybrids or completely electric cars, but people often forget that the train is almost fully electric and therefore a few steps ahead of the game in terms of sustainability.”

Naturally, this vision of the future has already been fully translated into practice by Amadeus. “About four years ago, we began to build our Rail GDS for Europe. This is an expanded distribution system that consists of Europe’s major rail operators, including Deutsche Bahn, the SNCF family, Trenitalia and SJ. That’s where we started, and now more and more companies are coming on board. We also have BeNe Rail on board, who also works with us in the area of IT. We are working together on a product that we call Total Rail. So there is a lot going on, and there is a lot of interest in the rail industry as well as from travel sellers.” With the further development of support for rail travel, Thomas Drexler expects that certain travellers might be quicker to opt for taking the train. “I recently read an article in The Economist in which it was estimated that the proportion of kilometres travelled per passenger was the lowest for train travel at 6.4%. I am convinced that if railway companies were to improve their distribution capabilities, connect with other railway companies, and integrate themselves into the travel ecosystem, more people would choose to travel by train rather than other modes of transportation. This is why it is important to present customers with an overview of different methods of travel and to do so in a good, comparative manner. And that is something we can help with,” concludes Drexler. | THE CORPORATE TRAVELLER.BE

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MANAGEMENT

BATM and AFTM join forces on European travel management The AFTM (the Association of French Travel Managers) and the BATM (Belgian Association of Travel Managers) have signed a reciprocal cooperation agreement.

½½ GEERT BEHETS ,PRESIDENT OF BATM

NNOUNCED DURING THE RECENT ACTE CONFERENCE HELD IN BRUSSELS, THE AGREEMENT AIMS TO STRENGTHEN SUPPORT AND COOPERATION BETWEEN THE FRENCH AND BELGIUM-BASED ASSOCIATIONS. The new accord means

that the organisations will work together to share best practices and organise joint events focusing on travel management in the European arena.

“The reason why we feel this is important for the BATM is that the AFTM has more scale” explained Geert Behets, BATM President. “France is a bigger country and hence their association has many more members, which in turn allows the development of more training programmes and training materials. By working together, we will bring the AFTM additional exposure and the AFTM will allow our members to access more resources. Moreover, as French and Belgian cultures are very close, we have mutual interest in the same subjects. We are excited to be partnering with the AFTM together on our own events, as well as on the ACTE event being organized in Paris later this year.”

Access to more training and events for members

The AFTM and BATM cooperation is strengthened not only by their geographical proximity, but also by the similarity of the issues, preoccupations and concerns of their members. As such the partnership will be leveraged to strengthen all of the associations’ actions, productions and events. The agreement opens up more training and events opportunities to members of the BATM and AFTM. All members will be systematically invited to participate in events organized by both associations and speaking time will be given to representatives of the invited association. In addition, a co-organised event will take place each year in France or Belgium. Access to training courses offered by the two associations will be facilitated for all members, subject to compliance with the necessary formalities. All publications 22 | THE CORPORATE TRAVELLER.BE

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½½ MICHEL DIELEMANS, PRESIDENT AFTM

of the two associations - such as white papers, studies and fact sheets - will be translated into English and/or French and made available to all members through access to the private portions of the BATM and AFTM websites. The AFTM and BATM encourage travel managers, buyers and assistants who are not members of either organization, who wish to become members of a professional association, to approach the association of the country in which they have their principal professional occupation. While both associations will remain legally and statutorily independent, they will undertake to respect each others’ codes of ethics. The new agreement does not affect the associations’ respective supplier partners who are excluded from this protocol reserved for corporate members. The BATM and AFTM are both member associations of ENACT, the European Network of Associations for Corporate Travel.

ABOUT THE AFTM

ABOUT THE BATM

The AFTM is France’s leading association for business travel professionals, including travel managers and business travel buyers. With Michel Dielemans as its President, the AFTM’s main mission is to bring its expertise to a complex profession that combines the domains of purchasing, information technology, human resources and expertise in the organization of business travel. The AFTM is also involved in training and knowledge sharing and welcomes business travel managers within French, European and international companies and organizations. For more information about the AFTM visit www.aftm.fr

The Belgian Association of Travel Managers is a not for profit association, created in 2002. It represents the interests of corporate travel managers in the business travel industry by promoting education and knowledge sharing. The organization does this mainly by organizing forums for exchange of best practice and networking. The BATM’s goal is to be recognised as the voice of corporate travel managers within Belgium on issues of common concern to them. Geert Behets is President of the BATM. For more information about the BATM visit www.batm.be

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RAIL WAYS

Interview with Thalys International’s new CEO

Agnès Ogier

Under the helm of its freshly appointed CEO Agnès Ogier, Thalys International is entering a new period in its history, to become an independent corporate entity. Agnès Ogier shared some of her visions for the future of Thalys with The Corporate Traveller Magazine….

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½½ ON BOARD THALYS

High speed rail to 26 stations in 4 countries

INCE ITS CREATION IN 1996, THALYS’ HIGH SPEED RAIL NETWORK HAS GROWN TO COVER 26 DESTINATIONS SPREAD OVER 4 COUNTRIES, AT SPEEDS OF UP TO 300

KM/H. Besides key cities such as Paris, Lille, Brussels,

Antwerp, Cologne, Düsseldorf, Rotterdam and Amsterdam, Thalys provides convenient links to five airports - Paris Charles de Gaulle, Brussels Airport, Charleroi Sud, Schiphol Amsterdam Airport and Düsseldorf Airport.

Until now the status of Thalys has been as the commercial and marketing arm of the high speed rail service managed by SNCF, SNCB and Deutsche Bahn, with Netherlands Railways operating the trains in the Netherlands. This is about to change, at the end of March, when Thalys will become an independent entity.

Thalys becomes an independent rail operator

SNCF and SNCB will hold 60% and 40% of the new company’s shares respectively, while Deutsche Bahn and Netherlands Railways will continue to assist with train operations in Germany and the Netherlands. Thalys will now be directly responsible for all of its 26 trains and staff of over 500, based in France and Belgium. This new autonomy will give Thalys a more agile organisation, while direct management of its staff will enable it to be more concentrated on quality of service. “Thalys has already achieved much in its almost 20 years” says Agnès Ogier. “Now we will be able to leverage all of this experience, but we will be writing our own story as an international operator. We need to remain in constant evolution, both technically and commercially, to continue our high levels of customer satisfaction.”

Technology and services to anticipate increased competition and customer expectations

“In the future we are likely to see more competition - not just on the high speed rail market but also with other forms of transport that target the more cost sensitive traveller, such as car-sharing and low cost airlines” says Agnès Ogier. “Now more than ever, we need to stay ahead of customer expectations, with personalised, segmented offers and digital and technological innovations. These run throughout the customer experience – from apps and dematerialisation of tickets, through to the service itself and after-sales service. Paradoxically, these new technologies also require a more ‘hands on’, human approach, for direct contact with clients.” “Technology has enabled us to establish direct links with our clients for instantaneous two-way communications. In the business world of today, where information and even misinformation can spread rapidly through the net, these direct client links are more important than ever. We have a large online community who we exchange

regularly with via social networks, text messaging and our website. However these communication methods support, rather than replace the importance of human contact. We are also giving all our train agents smartphones and tablets so that they can send us feedback from customers, as well as new ideas, in real time. Using all of these communication networks, we can keep our customers immediately informed of any changes or news on their journey.” “Business traveller clients especially are really looking for this type of services, as for them information and time saved are crucial. Many of the services we offer help them improve productivity while travelling – such as wifi on board, meals served in Comfort 1 class and the fact that they only need to board the train 2 minutes before departure. Then there are our comfortable business lounges (of which a new one will open in Paris Nord by this summer), which also have meeting rooms that can be reserved before departure. All of these services and details for improved productivity and comfort can transform the business traveller’s rapport with travel.”

AGNÈS OGIER NEW CEO OF THALYS INTERNATIONAL Agnès Ogier succeeded Franck Gervais as CEO of Thalys International in December 2014. She takes over the reins as the international rail operator opens an exciting new chapter in its history, to become a fully independent company. Agnès Ogier’s educational background in engineering from the prestigious Ecole Central Paris readied her for a future in the management of service companies with complex product offerings. Beginning her career with management and technology consultants Booz Allen and Hamilton, she then joined SFR in 1992. At SFR she held various management positions in marketing and pricing, including the key international role of Director of Product Strategy and Marketing for SFR Business Team. In 2010 she joined SNCF as Director of Marketing SNCF Voyages, with notably the mission of developing new services and strengthening loyalty programmes. “In my career I have seen that there are a surprising number of similarities between the worlds of telecoms and the rail sector when it comes to services marketing for consumer and business markets” says Agnès Ogier. “In both domains, complex networks, technologies and tariff frameworks need to work in synergy with building client satisfaction and loyalty. The journey of the customer experience, from purchase, to experience to after sales service, is central to a service proposition. It is the combination of the price structure and the value of the services offered within this structure that form the product itself.”

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5 TIMES WEEKLY FROM BRUSSELS

www.ethiopianairlines.com

AIR WAYS

British Airways marks 15th year of lie-flat seat with continuing innovations

British Airways’ flat bed seat, a seat that revolutionised business class air travel, celebrates its 15th birthday this year. The British flag carrier is continuing its service innovations with a major investment programme.

ACK IN 2000, WHEN THE PIONEERING SEATS WERE INTRODUCED ONTO LONG-HAUL BRITISH AIRWAYS FLIGHTS, FOR THE FIRST TIME PASSENGERS HAD A 180CM LONG BED TO SLEEP IN. Over the following years, British Airways has invested 6.8 billion

euros into continuing improvements to the travel experience for its passengers.

“We set the industry benchmark when we launched the world’s first fully-flat bed for customers in 2000” said Anke De Prins, British Airways’ Country manager Benelux. “This innovation brought our airline into the 21st century in style. Since then, we’ve taken many steps to maintain our leadership as an innovative airline and we are continually responding to our customers’ needs and looking to the future.” The introduction of a spacious seat which converted into a fully flat bed changed the face of CIub World, British Airways’ business class product. Among the groundbreaking changes was the roll-out of opposite facing seats in the Club World cabin, the first to be fitted in a modern commercial aircraft. New thinking was also applied to Club World catering, to offer contemporary restaurant trends with a more personalised service and emphasis on fresh, simple foods. These changes signalled the beginning of the company’s renowned ‘lounge-in-the-sky’ atmosphere. Today, there are over 7,500 flat beds in service on British Airways flights across the world and customers travelling long haul in First or Club World are guaranteed a flatbed experience ensuring they arrive at their destinations refreshed and recharged after a luxury night’s sleep.

½½ CLUB WORLD

“We are constantly looking at ways to enhance the in-flight experience and have a long history of innovations in cabin design, so watch this space” said Peter Cooke, British Airways’ Head of Design. “The introduction of the British Airways’ flat bed marked a | THE CORPORATE TRAVELLER.BE

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ÂŤ The place to fall in love with Brussels

AIR WAYS

½½ FIRST SUITE BED

significant milestone for the company, earning its place in the history books alongside other world firsts, such as British Airways becoming the world’s first airline to operate a commercial jet service in 1952 and the world’s first airline to operate a supersonic passenger service with Concorde in 1976.”

Looking forward to the next 15 years of innovations

Looking forward, the next 15 years promises to be just as exciting for passengers. British Airways is already two years into a 6.8 billion euros programme of investments to further improve the travel experience for its customers, in-flight and ground-side. These investments cover every aspect of the passenger journey, with new aircraft, new travel technologies, smarter cabins, elegant lounges and more routes. British Airways’ latest aircraft, the A380 ‘Superjumbo’ and the Boeing 787 Dreamliner, are both fitted with the airline’s next generation Club World cabin. Passengers in the new Club World will find more luxurious fabrics, greater personal space, improved privacy and larger in-flight entertainment screens. The first Boeing 787-9s will join British Airway’s fleet at the end of this year and will feature an enhanced First cabin. Continuing its fleet renewal, the airline will take delivery of 18 widebody A350 aircraft in 2018.

A new look for short haul flights

British Airways is also making significant investments in its short-haul product, with upgraded cabin interiors. 95 of its short-haul aircraft are being refitted, with elegant new cabins which take their inspiration from the airline’s flagship A380 and 787 aircraft . Along with refreshed cabin interiors, they have been fitted with slimmer seats, cleverly designed to maximize personal space. All of British Airways’ A320s and A321s have completed refurbishment, while its remaining A319s will be finished in June. British Airways’ international route network covers over 175 destinations in 75 countries. One of the world’s largest airlines, it carries approximately 36 million passengers each year. British Airways offers a choice of four cabins on the majority of its long-haul services – Economy, Premium Economy, Club World and First. | THE CORPORATE TRAVELLER.BE

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Meet your personal travel companion Download the new and improved FREE app now

DESTINATIONS

Nottinghamshire

½½ NEWARK SHOWGROUND

Nottinghamshire, in the heart of England, is perhaps bestknown for the legend of Robin Hood. Although the county still holds its fabled ‘prince of thieves’ close to its heart, many other treasures are on offer for those visiting for business or leisure. ½½ EAST MIDLANDS CONFERENCE CENTRE

INSPIRING EVENT VENUES

OTTINGHAM BOASTS AN EXCEPTIONAL PORTFOLIO OF CONFERENCE VENUES RANGING FROM THE LARGESCALE CAPITAL FM ARENA TO THE HISTORIC GALLERIES OF JUSTICE IN THE CITY’S RENOWNED LACE MARKET.

Other highlights include The East Midlands Conference Centre and adjacent De Vere Orchard Hotel which is set in 300 acres of The University of Nottingham’s landscaped parkland. It has the flexibility to accommodate up to 850 delegates. This 202 bed eco friendly hotel has been designed to maximise the use of natural daylight and features rooftop terraces, floor to ceiling windows and unique contemporary decor throughout. Newark Showground is another popular choice for conferences, large meetings and seminars, training courses and networking events. The venue can accommodate up to 4,000 people and marquees can be erected. The venue has an in-house catering team who will create mouth-watering meals with food sourced, or produced, locally. With great road and rail links, the venue is ideal for national, regional and local conferences and seminars. Less than five minutes from the A1, A46 and A17 in Nottinghamshire and only 75 minutes from Kings Cross on the East Coast Main Line to Newark railway station.

NOTTINGHAM CITY HIGHLIGHTS

Nottingham has an array of cultural attractions including the magnificent 17th centre ducal Nottingham Castle, the Theatre Royal – which celebrates its 150th birthday this year – and a host of bars and restaurants, providing a plethora of opportunities to entertain delegates outside your conference or event.

Throughout the year, the city plays host to a number of key sporting and themed events such as the Investec Cricket Ashes at Trent Bridge this year from 6 -10 August and the Robin Hood Beer and Cider festival from 7 -10 October – so whether you want to impress your key delegates with an opportunity to be at spectator at one of the world’s oldest sports, or invite them to sample some of the Nottinghamshire’s prized ales, there’s something for every event organiser’s agenda.

NOTTINGHAM EVENTS TEAM

The Nottingham Events Team, part of Experience Nottinghamshire, is on hand to ensure that your conference or event runs smoothly, as well as help you to secure special rates and discounts for your delegates. The support of the Nottingham Event Team combined with high calibre of conferencing venues and broader offering is being rewarded with loyalty, for example, the international NSpine Conference is returning in June 2015 after the success of their 2013 conference.

GETTING TO NOTTINGHAM AND AROUND THE CITY

Nottingham is less than two hours by train from London St Pancras train station which links to Europe by the Eurostar, as well as being within easy reach of East Midlands airport, which has over 90 flights from Europe. To find out more visit the website www.nottinghamevents.uk.com | THE CORPORATE TRAVELLER.BE

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AIR WAYS

A symbol of growth in Africa

Ethiopian Airlines It is a little known fact, but Ethiopia and its flag carrier have been recording impressive growth over the last few years. Last year, Ethiopian Airlines deployed a Dreamliner on its route between Brussels and Addis Ababa. Busera Awel, Ethiopian Airlines’ CCO, brought us up to date on the latest news on this connection.

thiopian has grown to become Africa’s biggest airline. The airline has quadrupled in size during the last decade and frequently adds new destinations to its network. What are your ambitions regarding Europe? And globally?

What are Ethiopian Airlines’ key values regarding business travellers?

the best connectivity options for passengers traveling between Africa and Europe, with its unparalleled network in Africa covering close to 50 destinations, and 10 major points in Europe. Our plan is to further expand our network in Europe with new routes such as Dublin, Athens, Moscow, and Lisbon. Since we cannot cover all points by ourselves, we have codeshare agreements with Lufthansa, Austrian Airlines, Scandinavian Airlines and Turkish, which allow us to serve almost all European points and offer seamless and convenient connectivity options to our customers. We plan to have more codeshare points in the future with other Star Alliance member carriers from Europe.”

For business travellers, time is of the essence and our network is ideal for travel to and from Africa. We have an On-Time Performance that is above industry average and an ideal network structure with our flights from Europe, the Americas and Asia all arriving in the morning in Addis Ababa and connecting within a maximum of 2 hours to 49 destinations across Africa.

AFRICA-EUROPE IS A BIG MARKET. Ethiopian already offers

Globally, we currently serve 84 international destinations in 5 continents and operate a very young fleet consisting of 77 modern aircraft such as the 787s, 777-200 LRs or 777-300ERs. Per Vision 2025, our strategic roadmap, which is now in its 5th year, we are on track to generating an annual revenue of 10 billion dollars, transporting over 20 million passengers annually and operating 120 aircraft by 2025. In 2015 alone, we plan to introduce additional 787s on top of the 10 we currently operate, and to start flights to Dublin, Los Angeles, Manila and Tokyo.

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Ethiopian is a customer-focused airline, which offers business travellers to and from Africa the most convenient connectivity options and the most modern and comfortable aircraft.

Our flights from Europe, the Americas or Asia are almost all served with 787s or 777s, offering maximum comfort to our customers. Similarly, our flights to Africa are operated with the 787s in the major markets and the 737-800 NGs with Sky Interior on the less dense routes. In terms of network convenience, product offering and service delivery, there is no airline that gives better value-for-money than Ethiopian for business travellers.” Ethiopian, as a member of Star Alliance, offers its customers connections to 1,321 airports in 193 countries and more than 18,500 daily departures offered by member airlines. Ethiopian Frequent Flyer Program means that passengers can accrue miles on Star Alliance airline code share flights, even when the traveller has made the reservation under

another airline’s flight number. Passengers also benefit from Star Alliance’s own-branded lounges, and their access policy. Ethiopian’s flight schedules mean that passengers can dine on board when over European skies and have lunch in any African destination where the airline flies to.

How has traffic between Brussels and Addis Ababa evolved since the introduction of a Dreamliner on this route?

The traffic flow has increased by more than 18% since June 2014, when we introduced the Dreamliner on the route. Brussels is the capital of the European Union and Belgium has very strong historical and people-to-people links with Africa. We are, therefore, very bullish on the prospects of the Addis Ababa-Brussels traffic.

Very few European airlines fly to Addis Ababa. How do you make the difference on this route?

Currently, Lufthansa and Turkish are the only European carriers serving the Addis route. But this will definitely change with the phenomenal GDP growth of Ethiopia, +10% over the last decade, which is expected to continue in the coming years, and the projected air travel increase to and from Ethiopia. Currently, we have commercial agreements or codeshares in place with Lufthansa, Austrian Airlines, Turkish and Scandinavian Airlines enabling us to offer seamless hub-tohub connectivity options to travellers between Africa and

Europe. Moreover, as stated earlier, we will announce further agreements with other fellow Star Alliance members from Europe in the coming months.

How is Ethiopian’s cooperation with Brussels Airlines developing?

We are both Star Alliance members and have very good relations. We have an excellent cooperation with the LH Group in general, of which Brussels Airlines is a part.

Do you plan any extension of this partnership or with other Star Alliance members?

We have codeshares in place with most Star Alliance members including Air China, Asiana Airlines, Air India, EgyptAir, Singapore Airlines, Shenzhen Airlines, All Nippon Airways, United Airlines, Lufthansa, Air Canada, Scandinavian Airlines, South African Airways, Turkish Airlines and Austrian Airlines. As a priority, we plan to extend this partnership to all the remaining Star Alliance members. Ethiopian has also concluded an agreement with Air India to expand its Codeshare partnership to reach more destinations such as Chennai, Hyderabad, Ahmedabad, Bangalore, Chennai, Hyderabad Kochi and Bangalore. Ethiopian, supported by its Codeshare agreements with over 20 airlines (which have a great impact on its passenger traffic), forecasts that with Vision 2025 it will increase its marketshare by tenfold in Africa. | THE CORPORATE TRAVELLER.BE

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AIR WAYS

Virgin Atlantic means business Virgin Atlantic has become one of the world’s most recognisable airline brands, thanks to the pioneering image of its entrepreneurial founder Richard Branson and its innovations in customer service. Now 30 years ‘young’, the airline is affirming its maturity while staying true to its unique identity. Fleet of new Dreamliners and £300 million investment in customer services

major business destinations such as Hong Kong, Shanghai, Delhi, Dubai, Johannesburg and Lagos year round.

is undergoing a £2 billion fleet modernisation programme that will give it one of the youngest fleets in the world. The first two of its new Boeing 787-9 Dreamliners are already in service, with 16 more to be delivered over the next two years.

From London Heathrow Terminal 3, Virgin Atlantic offers an attractive choice of North American business destinations, with JFK New York, Newark, Washington DC, Boston, Miami, San Francisco, LA, Chicago (offered seasonally) and Atlanta. Heathrow-Detroit and Manchester-Atlanta will be added to list as from this summer, while key leisure routes of Orlando and Las Vegas are flown from London Gatwick. A multitude of Caribbean destinations are served throughout the year.

T THE END OF 2014, VIRGIN ATLANTIC UNVEILED ITS THREE YEAR PLAN TO GROW TO RECORD LEVELS OF SUSTAINED PROFITABILITY. Supporting this objective, Virgin

A £300 million investment programme, to further improve the customer experience, is also underway. This includes enhancements to onboard dining, with menus created by a celebrity chef, a new Clubhouse in Los Angeles and continued investments to the airline’s existing Clubhouses in Heathrow and JFK airports.

More frequencies and routes to North America

Virgin Atlantic recently announced network changes that will significantly increase its presence on the transatlantic market, delivering up to five new daily flights and over 500 more flights this summer compared to last year. “Transatlantic flying has always been at the heart of our network” says Kerry Douglas, Head of Specialist and Regional sales at Virgin Atlantic. “We conducted a review of our network in 2014 and we are investing significantly into our presence in North America, allowing us to play to our strengths and provide the very best service on routes which are most important to our customers. In parallel, we will continue to offer a global network for our customers, with 34 | THE CORPORATE TRAVELLER.BE

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Smooth transfers and vast choice for business travellers between Europe and North America

Virgin Atlantic’s range of transatlantic destinations and service offerings make it the ideal choice for travellers from Europe to North America. At check-in in Amsterdam or Brussels, bags are checked all the way through to final destination and transfers at London Heathrow are smooth and seamless. As a full service airline, travellers can be confident that they will arrive at their meetings refreshed and relaxed, whatever cabin they fly in. Whether in Economy, Premium Economy or Upper Class (the airline’s business class), all passengers have a choice of over 300 hours of on demand entertainment and complimentary amenity bags on night flights. Baggage allowance, complimentary food and drink, preflight glass of bubbly in Premium Economy and Upper Class are included in the price. Virgin Atlantic was the first airline to introduce Premium Economy. Here passengers gain optimised speed

½½ UPPER CLASS and efficiency throughout their journey, with dedicated checkin desks, priority boarding and disembarking (as with Upper Class). Seats are larger, with more personal space and added seat recline. Specially designed meals are served on china and complementary bubbly is offered. “This is a great product for business travellers, which delivers extra value and service but at a very competitive price” says Kerry Douglas.

On the ground, Virgin Atlantic’s Clubhouses at London Heathrow and JFK are renowned for their experience. Meals and drinks in the Clubhouse are included in the fare, while complimentary treatments are offered in the Clubhouse spa. Gold tier members of Virgin Atlantic’s loyalty programme, Flying Club, have access to the Clubhouse whatever class they are flying in.

The airline’s business class, Upper Class, features luxurious leather seats that transform at the press of a button into lie flat beds with real mattresses, for a perfect night’s sleep. All seats have direct aisle access and added privacy thanks to their herringbone configuration. Each suite has a personal screen, an ottoman which doubles as added storage space, or a seat for dining with another passenger. For passengers who want to move around, meet or just socialise, Upper Class offers an onboard bar area, where passengers can also choose to take their meals.

“With our Upper Class we are really offering a seamless end to end journey” adds Kerry Douglas. “Depending on the fare booked, this can also include complimentary chauffeur driven car transfers to and from the airport.”

½½ CLUBHOUSE BISTRO

Let it fly

Virgin Atlantic’s vision for the future is clear with its new ‘Let it fly’ global advertising campaign. “We have established a reputation for being pioneers in the airline industry and this stems from our entrepreneurial DNA. Let it fly campaign’s message is that the world doesn’t come to you, so go to it. It encourages travellers to follow their dreams and it’s a step change in how we express ourselves” explains Kerry Douglas. “In the past our position was as a challenger on the market. Now we are challenging ourselves, and the customer, to ‘Let it fly’. “We are entering a very exciting phase of our life. When Virgin Atlantic was founded by entrepreneur Richard Branson 30 years ago, he was looking at how we could shake up the aviation industry and inject some style with a focus on innovation” says Kerry Douglas. “The mission was to challenge the status quo of legacy airlines and put a strong focus on the customer experience. Hard product is extremely important but it is also the extra touches and service we offer that differentiate us. The customer will always be at the centre of what we do as an airline. This is a key message for those that haven’t yet travelled with us, as it illustrates what Virgin Atlantic is about and how we go beyond the norm to deliver unforgettable experiences.” | THE CORPORATE TRAVELLER.BE

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AIR WAYS

bmi regional and Lufthansa

launch convenient new route between Liège and Munich bmi regional is introducing three new routes to Munich, from Rotterdam, Bern and Liège, in partnership with Lufthansa, as from March 29. Via Liège Airport, travellers from the Benelux will benefit from convenient links to the Bavarian capital and onto Lufthansa’s international network.

MI REGIONAL HAS TAILORED THE SCHEDULES TO ENSURE SEAMLESS TRAVEL CONNECTIONS TO MUNICH AIRPORT’S NETWORK OF OVER 200 DESTINATIONS, INCLUDING 120 GLOBAL DESTINATIONS OPERATED BY LUFTHANSA.

The new route between Liège and Munich will be served with two flights a day.

Lufthansa and bmi regional

½½ BMI REGIONAL AND LUFTHANSA the region to our global destinations in Asia, the United States, Russia, Brazil and South Africa.”

bmi regional already operates a twice-daily service, in cooperation with Lufthansa, from Bristol to Munich. The new flights strengthen bmi regional’s network presence at Munich Airport with the German carrier.

The services will be operated as code-share flights with joint ‘BM’ and ‘LH’ flight numbers. Passengers travelling onwards from Munich onto Lufthansa flights will benefit from a seamless transfer, with checked-through luggage.

“Lufthansa’s cooperation with bmi gives us the commercial opportunity to extend our range and go even closer to our passengers” explained Roberto Mamone, Lufthansa’s Sales Manager Belgium and Luxembourg. “bmi provides a pointto-point network for travellers and we take them beyond. We were not previously serving Liège Airport and with this new route we will be able to take passengers from around

Munich – voted Europe’s best airport by Skytrax

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Munich Airport is Lufthansa’s second-largest hub. The airport’s terminal 2 was constructed exclusively for Lufthansa and its airline partners, making connections fast and convenient. In 2014 Munich was voted best airport in Europe and third best in the world by Skytrax.

½½ MUNICH

Handling nearly 40 million passengers a year, it offers a complete range of services to travellers including a conference centre, over 50 food and beverage outlets and more than 100 retail outlets. “The catchment area of Munich Airport has a circumference of 400km and includes the whole of the Bavarian region, as well as Western Austria” added Andreas Bauer, Marketing Manager Munich Airport. “We are an important area in our own right for business and leisure, as well as a major hub for long haul connections.”

Liège – fast travel to, and through, the airport

The route from Liège will greatly reduce journey times for passengers from around the region. “Liège Airport is well suited for bmi’s new route to Munich because of our great connectivity” says Vincent Degives, Key Account Manager, Liège Airport. “Traffic to the airport is fluid and our car park is just one minute from the highway exit and right next to the terminal entrance. Transit through the airport is super fast and passengers with no luggage to check in can be on board the plane in just 5 minutes. This makes us very attractive for corporate travellers.” “The catchment area for Liège Airport is huge, with 18 million people within 90 minutes” adds Vincent Degives. “And of course, we are 20 minutes away from the borders of the Netherlands and Germany, so we are a truly European Airport. In addition we offer a modern, attractivelydesigned, terminal. It is full of light and space but walking distances are very short. Our facilities include free wifi, a restaurant, café, duty free shop, press shop and a very reasonably priced car park– everything most passengers are looking for.”

bmi regional – a competitively priced, full service airline

Belgium is an important market for bmi regional and Liège will be the airline’s second airport in the country. bmi already operates services from the East Midlands, Bristol and Newcastle to Brussels. “In the past, Liège was more known as a cargo airport but the results of a large study we did identified a massive catchment area around the airport” says Paul Sies, Chief Commercial Office, bmi regional. “As many roads in Belgium are quite congested, travellers are looking for alternatives, with regional airports, to save time. With the new route from Liège, passengers starting their journey from the east of the country can easily save an hour and a half to two hours on their journey.” “Lufthansa and bmi have very complementary products and our cooperation means that we help them in locations where they do not have aircraft of less than 100 seats” adds Paul Sies. “Our Embraer 135 jets are 37 seat aircraft, powered by Rolls Royce engines. In fact, they are sometimes called the ‘pocket rocket’ as they are very fast aircraft. We are competitively priced, but with us passengers can enjoy a full service airline with an all-jet fleet, generous free baggage allowance and choice of on-line, or airport check-in options. In flight, passengers are offered refreshments, with hot drinks, wines and spirits included. Snacks are also better quality than with many regional airlines and, depending on the time of flight, passengers are offered a breakfast, lunch or bistro box. Above all, our staff show our passengers that they are important to us.” Passengers wishing to travel to Munich can book on the www.bmiregional.com website. Those wishing to travel further can make bookings on the Lufthansa’s website at www.LH.com. | THE CORPORATE TRAVELLER.BE

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AIR WAYS

Royal Jordanian Airlines

connecting the Levant region to the world Royal Jordanian Airlines is entering a significant phase in its history, with a glittering new airport hub in Amman and fleet renewals and expansions, including new Boeing 787 Dreamliners.

HEN THE AIRLINE WAS CREATED BY THE LATE KING HUSSEIN, JUST OVER 50 YEARS AGO, HIS VISION WAS TO CONNECT JORDAN AND THE LEVANT REGION WITH THE WORLD. By the late 1970s, the carrier had become a truly

international airline, operating to cities in Europe, the Middle East, the US and Asia. In 2007 it became the first Arabian airline to join a global airline alliance, with its entry into oneworld. The airline has now begun its new 10 year strategy, focussing on its hub, new more comfortable and fuel efficient aircraft and a strong network, supported by airline partners.

½½ ROYAL JORDANIAN LOUNGE

New hub at Queen Alia International Airport

Queen Alia International Airport (QAIA), Jordan’s primary airport, supports Royal Jordanian’s position as a transit hub for the region. In 2013, the airport opened its new, state of the art terminal, following 800 million dollars of investments. Designed by architects Foster + Partners, the terminal has been inspired by the Middle Eastern architecture of desert palaces, Bedouin tents and domes. As well as doubling the airport’s capacity to 7 million passengers a year, the layout greatly eases and speeds passenger transit through the airport. Retail space at the terminal covers over 6,000 m2 of shopping and food and beverage outlets. The second phase of QAIA’s expansion is now underway. Scheduled for completion in 2016, phase 2 will raise passenger capacity to 12 million.

Connecting the Levant region to the world

Royal Jordanian Airlines operates direct services to 54 cities, in four continents, from its base in Amman. The airline is restructuring its network, to focus on promising routes and destinations, while it has suspended its less profitable services, with the recent cancellation of its flights to Colombo, Accra, Lagos, Delhi, Mumbai and Milan. The Middle East, Europe, North Africa and North America continue to have the strongest presence in Royal Jordanian’s network. The airline currently flies to four destinations in North America – New York, Detroit, Montreal and Chicago – with more in cooperation with its partners such as American Airlines. “Our network strategy is currently focusing on increasing our services to the US and throughout the gulf” said Tams El-Rabi’i, Royal Jordanian Sales Manager for Belgium and Luxembourg. “The vision of Royal Jordanian has always been, since its creation, to 38 | THE CORPORATE TRAVELLER.BE

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connect the Levant region to the world. In terms of our long haul network, looking slightly further forward, the future is South East Asia and the Indian subcontinent, but we should also focus on South America.” All of this comes as the airline continues to expand and upgrade its fleet, including its narrowbody aircraft. By the end of 2015, all of Royal Jordanian’s North American flights are expected to transition to its new Dreamliner aircraft.

Global airline partnerships

“Besides direct flights to major European airports such as Amsterdam Schiphol, Paris-Charles de Gaulle and London Heathrow, our special agreements with partner airlines includes two flights a day from Brussels to Amman, as well a strong presence throughout the African continent” said Tams El-Rabi’i. “The signing of strategic codeshares and special agreements means we can really offer passengers a strong global network.” Royal Jordanian’s own 100 daily departures connect passengers to a further 14,000 departures worldwide, thanks to its agreements with partner airlines, including those of oneworld. “Royal Jordanian was the first Arabian airline to enter into a global alliance” said Tams El-Rabi’i. “We were chosen by oneworld, as Jordan is the most stable and peaceful country in the Middle East. With our location in the heart of the Levant region and the liberal, welcoming climate of our people, Jordan has become the preferred place for business partners, families and colleagues spread throughout the Middle East to meet together.”

½½ ROYAL JORDANIAN LOUNGE BAR

½½ ROYAL JORDANIAN LOUNGE’S LIBRARY

Ser vices for corporate travellers in all cabin classes

“Royal Jordanian puts a strong emphasis on the quality of its passenger services in all of its cabin classes” said Tams El-Rabi’i. “For example, we are one of the rare airlines to offer economy class passengers the choice of three hot meal options in flights of over two hours.” Passengers in economy also benefit from personal seatback screens with a wide range of entertainment on demand. Most of the airline’s flights offer inflight communications systems, allowing mobile phone calls, emails and internet services. Crown business class seats, arranged in all aisle or window configuration, convert to fully flat 1.98 metre beds. The seats are equipped with large 17 inch screens, as well as laptop and USB power sockets. The Crown dining experience is a feast of delicious and healthy choices, with four courses created from fresh, seasonal ingredients. Passengers can choose from a range of champagnes and wines, selected to complement meals, as well as local and international beers, aperitifs and fine liqueurs. The fully-stocked pantry is available at all times during the flight.

Amazing new business lounge at Queen Alia International Airport

“We attract a lot of business class passengers and to retain them we need to continue to innovate with new

services” said Tams El-Rabi’i. “However, our focus is on all of our passengers, not just those in business class. This includes especially our passengers travelling with us for business reasons, but who may not be flying with us in business class. If they are silver members of our frequent flyer program, Royal Plus, they are entitled to two pieces of checked in luggage and can use our business class check-in. If they are gold or platinum members, they can also use our lounges, whatever class they are travelling in. Vouchers can also be purchased to access our amazing new business lounge at Queen Alia International Airport, which offers vast spaces and facilities for travellers of all requirements. There is a well-stocked library, a bistro and an international bar. Besides workstations and free wifi connectivity, we also have a billiards room and a smoking area.” “As a privatised company, we plan our investments and strategy carefully, always keeping our priorities in mind” said Tams El-Rabi’i. “These are ensuring customer satisfaction, taking care of our staff, respecting the environment, providing a good investment for our shareholders and maintaining our excellent safety record. In 2014 we received the award of being one of the world’s top ten airlines for safety. Reliability, commitment and caring are the three words that best describe our airline’s values.”

CAPTAIN HAITHAM MISTO - ACTING PRESIDENT/ CEO OF ROYAL JORDANIAN AIRLINES Captain Haitham Misto was appointed Royal Jordanian’s Acting President/CEO in October 2014. Captain Misto joined Royal Jordanian as a pilot in 1983. At the end of 2013, he became the airline’s Head of Flight Operations. Captain Misto holds a master’s degree in aviation management, from Maastricht University.

| THE CORPORATE TRAVELLER.BE

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Offer a smooth business travel experience

Take a bike, call home! A smoother business travel experience means time for those little things that make all the difference. Amadeus for Corporations Connected business travel

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RAIL WAYS

Strategic plan for new Alitalia unveiled

following Etihad Airways’ 49% stake purchase At the end of 2014, the European Commission gave the green light for the acquisition of 49% of Alitalia by Etihad Airways. The new Alitalia has now commenced operations and the strategy for its reinvention as a premium global airline has been announced.

HE POSITIVE DECISION BY THE EUROPEAN COMMISSION APPROVED THE LARGEST EVER FOREIGN INVESTMENT IN ALITALIA. The new Alitalia

commenced operations on 1 January 2015, following the completion of equity investments by Etihad Airways and Alitalia’s existing shareholders. The new strategy, announced at the end of January will include new routes, new product and service standards, a new cost management strategy and new branding, as the foundations to build a premium global airline. James Hogan, President and Chief Executive Officer of Etihad Aviation Group and Vice Chairman of Alitalia said Alitalia’s major investors had set a clear deadline for the airline to deliver profitability by 2017. “In a market still beset by the continuing Eurozone crisis, anything other than rapid, decisive change is simply not an option” he said. “This is the right strategy, with the right management team to lead it. But there should be no doubts at all: we have made a commercial investment that must deliver a commercial return. We’ve invested in the new Alitalia because we believe it can flourish again. It will only succeed if there is 100 per cent support from everyone. The coming months and next few years will not be easy, but if everyone pulls together as one team, Alitalia can grow again.”

Networks and connectivity

Alitalia’s network will focus on the three Italian airports of Milan Malpensa, Milan Linate and Rome Fiumiciono. 13 long haul flights a week will be added from Milan Malpensa, while the choice of short, medium and long-haul flights from Rome will increase. With additional flights to Etihad Airways’ Abu Dhabi hub from Rome and daily services from Milan, Venice, Bologna and Catania, passengers will benefit from multiple con-

nections onto Etihad’s network to the Middle East, Africa, the Indian subcontinent, Asia and Australia. Schedules across Alitalia’s network will be optimised to allow better connectivity and increased codesharing with its partners, including Skyteam members and in particular Air France/ KLM and Delta. There will also be a major new partnership with airberlin and NIKI. Alitalia, Etihad Airways and their partners are exploring opportunities to jointly improve their fleet efficiency. Alitalia is relocating 14 Airbus A320s to airberlin, and looking into options with Etihad Airways to acquire additional wide-body aircraft for Alitalia. Alitalia will also have opportunities to receive aircraft from Etihad Airways’ existing fleet orderbook.

Passenger experience

While the name of Alitalia remains, the carrier is to launch a new brand and visual identity, covering aircraft, uniforms and all other customer touch-points, which embodies the essence of Italy. A new Customer Excellence Training Academy will deliver skills to all customer-facing staff, while customers will experience traditional Italian hospitality, new food service options, new-look lounges in Rome, Milan Malpensa and Milan Linate. “The energies, passion and expertise I have experienced at Alitalia in recent weeks do not leave any doubt that the airline we’re unveiling will become once again a premium Italian airline recognised worldwide” said Luca di Montezemolo, Chairman of Alitalia. “This is why I believe the people in Alitalia are a pillar of the history we’re about to write. Our priority is to put the customer at the centre of everything we do. And to do that, we will change many things, starting with the way we work. We need to work as one united team to achieve this great common goal.” | THE CORPORATE TRAVELLER.BE

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DESTINATION

Centres of excellence a wealth of MICE opportunities in Cambridge & Warwickshire

In less time than it takes to drive from Brussels to Liège, take the plane instead to the heart of England and its wealth of MICE opportunities in Cambridge and Warwickshire! The Corporate Traveller was recently invited by VisitEngland to see some of the areas’ many attractions for organisers.

ARWICK AND CAMBRIDGE, HOME TO TWO OF THE UK’S LEADING UNIVERSITIES, HAVE BOTH BUILT UP IMPRESSIVE BUSINESS CONFERENCE FACILITIES TO PROVIDE CENTRES OF EXCELLENCE FOR LEARNING, NETWORKING AND TEAMBUILDING. Both too

have an attractive portfolio of venues and activities within their surroundings, to offer unforgettable made-to-measure events.

WARWICKSHIRE Following a quick flight to Birmingham and a 20 minute drive, our visit began with a tour of Warwickshire, known as the heart of England. Warwick, the capital of the county of Warwickshire, is home to Warwick University. One of the more modern universities, it boasts fantastic facilities and has earned a position as one of the UK’s top ten universities, as well as a leading conference and event destination. Providing an ideal environment for seminars, it can easily be combined with incentive events and dinners in the majestic castles, historic towns and unique venues, all within a half an hour radius.

8 hour comfort, while equipment includes the latest in video conferencing technologies. Warwick Conferences’ 4 star accommodation comprises spacious and comfortable rooms, with tea and coffee making facilities and 24 hour room service. Free car parking and wifi are included for all delegates. Breakfast, lunch and dinner are provided by the centre’s award winning chefs using fresh, seasonal ingredients, while tea, coffee and refreshments are free and available for delegates throughout the day. Dedicated on site Event Managers work with organisers for any bespoke needs and to help them get the most from the extensive facilities throughout the rest of the university campus. In time away from the working environment, delegates can enjoy the centre’s gardens and lake, relax in the bar, or visit the fitness room. Within a five minute walk are a large sports centre, FIFA level football pitches, a swimming pool, an Arts Centre with cinema

Warwick Conferences

Warwick Conferences is a purpose-built, distraction-free, conference centre for meetings, training programmes and events, set within 700 acres on the University of Warwick’s grounds. Its three residential venues are all fully self-contained, with restaurants, cafés, business centres and a total of over 300 meeting rooms and spaces. Meeting rooms have been ergonomically designed to ensure 42 | THE CORPORATE TRAVELLER.BE

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½½ WARWICK CONFERENCES

½½ COOMBE ABBEY

and theatre and a Bear Rock indoor climbing centre. Retail outlets, cafés, pubs and restaurants are also located on the campus.

Unique venues and historic towns

In Warwickshire, events organisers can find a wealth of interesting towns and venues, literally on their doorstep. Visits can be arranged to the elegant Georgian town of Royal Leamington Spa, famed for its mineral waters, the historic market town of Warwick, with its fine dining restaurants and Stratford-upon-Avon, renowned as Shakespeare’s birthplace. Even the Cotswolds, one of the UK’s official areas of Outstanding Natural Beauty is a short drive away, with its traditional country pubs and activities such as riding and fishing.

Stratford-upon-Avon and Shakespearean-themed events

Stratford-upon-Avon, home of England’s greatest playwright, is a must see while staying in

½½ TUDOR LUNCH IN SHAKESPEAREAN HOUSE ½½ SHAKESPEAREAN EVENTS the region. Set on the banks of the River Avon, the town is filled with half-timbered houses, and of course references to Shakespeare’s life and works. 2016 will see plenty of additional celebrations as the town marks the 400th anniversary of the writer’s death.

lunch complete with medieval music, or dinner in the gardens with a performance of A Midsummer Nights Dream to bring Shakespearian characters to life.

Stratford’s Royal Shakespeare Company theatre has staged some of the world’s greatest actors. It was reopened in 2010, following a 150 million euro revamp. Besides it two theatres, the building includes an exhibition space and a roof top restaurant with panoramic views over the town and the river. The RSC opens up possibilities for corporate events with a touch of theatrical magic. Aided by the RSC’s events managers and on site catering team, delegates can enjoy a VIP theatre experience, followed by dining in one of the private rooms. Coaching workshops on presentation or speaking skills can be organised with actors, to give participants a skill they can take away with them from the programme.

Warwickshire has many attractive, good value, 4 star hotels. For organisers looking for superb country house hotels with conference and meeting facilities, the Warwickshire region offers some truly exceptional possibilities.

Besides the Royal Shakespeare Company theatre, five Tudor houses in and around Stratford- upon-Avon are associated with Shakespeare. Each have fascinating stories to tell and offer animations, complete with Shakespearian actors, for corporate events and activities. The house where Shakespeare was born is located in the centre of the old town. Here visitors can learn the story of Shakespeare’s life and see live theatre performances. Another of the properties is Mary Arden’s Farm, where delegates can participate in the running of a real working Tudor farm. Activities include animal care, Tudor games and archery. The day can be completed with a country style Tudor

Country house hotels and events venues

Coombe Abbey is a fine example, where guests and delegates arrive by crossing a moat over an ancient stone bridge. Originally the home of Cistercian monks, Coombe Abbey is now a 4-star hotel set in 500 acres of parkland. It features 119 guest rooms, including 13 historically themed suites, and several grand function rooms. Original antiques, including suits of armour and the stone tomb of one of the abbey’s founders, have been used throughout in the hotel’s interior design. The backdrop is perfect for the fun, historically-themed events for which Coombe Abbey has become well known. Choose from a ghost-themed evening, where guests are welcomed by a mysterious medieval monk, or one of Coombe Abbey’s award-winning medieval banquets. Here guests can live like lords and ladies to enjoy an evening they will never forget. The experienced events team and chefs will cook up a medieval banquet fit for a king, while actors set the scene for entertainments. Costumes for delegates can also be arranged for hire. Warwickshire has too many events’ venues to be mentioned here, but Warwick Castle is the region’s best known. This vast medieval for-

tress dates back to the times when the AngloSaxons were building defences against Viking raids. Now its battlefields are used for displays of chivalry in medieval jousting tournaments. Delegates can try their hand too, with ‘knights training days’, a popular team building activity for corporates at the castle. Stoneleigh Abbey and Compton Verney are just two more of the area’s grand historic mansions, with events facilities including spectacular landscaped gardens for outdoor events.

Incentives and team building

Emma Wellstead and her destination management company Warwick Events, have made organising events in the region their area of expertise. “Besides offering a wide range of choice, Warwickshire has the added attraction of being very good value. It can easily be envisaged, for example to arrive at a dinner venue by helicopter. For those interested in car-themed events, the Warwickshire region is home to Jaguar, Aston Martin and Land Rover, so there are plenty of exciting options. Participants can take part in test drive experiences, meet with engineers, or try out the nearby Silverstone Formula 1 racetrack.” “There is a wealth of choice for MICE organisers in the Warwickshire region, but our local knowledge of the area means that we can offer an event that fits perfectly with the organisation and the objectives it wants to achieve” adds Emma Wellstead. “We have built a contacts book of incredible places and people, to put together really personalised events. These can include workshop activities with local artisans and craftspeople to teach corporate groups new skills, from candle-making and distilling gin, to metal sculptures that they can take home with them. Many of the pieces that have been created by delegates at our events are now hanging in companies’ reception areas as a reminder of their time with us.”

Getting to Warwickshire

Warwick and its university are just 20 minutes from Birmingham Airport, or 40 minutes from East Midlands Airport. Both airports offer direct flights to Brussels.

½½ WARWICK CASTLE

For more information visit www.warwickconferences.com, www.warwick events.co.uk, www.shakespeare.org.uk or www.coombeabbey.com | THE CORPORATE TRAVELLER.BE

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DESTINATION

½½ CAMBRIDGE ST JOHN’S HALL

CAMBRIDGE Cambridge, with its beautiful colleges and parks nestled along the River Cam, is an iconic destination. But Cambridge is more than just about history and culture. It also is a centre of excellence for business, including hi-tech innovation and scientific research. As such the city has built an outstanding infrastructure for meetings and seminars. Ancient courts and historic halls sit alongside contemporary, purpose-built centres offering the latest technology. The University and its Colleges offer more than 100 lecture theatres and 250 private function rooms, while museums, galleries, theatres, restaurants and gardens give delegates the opportunity to enjoy a rich and varied social programme.

Downing College

Cambridge University’s 31 colleges offer a unique mix of spaces for conferences, meetings and events. Downing College’s inspiring neo-classical buildings and gardens provide the perfect setting for its state-of-the-art conference facilities. We stayed in Downing College’s comfortable en-suite rooms that are available during the University’s vacation periods at Christmas, Easter and throughout the summer. The 4 star hotel-standard rooms are serviced daily. All have modern bathrooms with amenities, hospitality trays and high speed internet. Downing College and its Howard Conference Centre have a range of well equipped meeting rooms, as well as halls for private functions. For those looking for venues with an original, eye-catching setting, there are many muse44 | THE CORPORATE TRAVELLER.BE

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½½ CAMBRIDGE ST JOHN’S COLLEGE, BRIDGE OF SIGHS ums that can be used to host cocktails and receptions. The Sedgewick Museum of Earth Sciences houses a collection of fossils, dinosaur skeletons and gems, including many finds from Charles Darwin’s voyages. The Museum of Archaeology and Anthropology has a stunning three level atrium which can be used for drinks receptions for up to 350 guests. Showcasing cultures from around the world, its highlights include objects collected

during Captain Cook’s voyages and a 14 metre high totem pole. In the heart of Cambridge is the city’s largest hotel - the Cambridge City Hotel. At the end of 2014 the 4 star hotel completed renovations of all of its 198 rooms, while renovations of public areas and meeting spaces are due to be completed by this summer. The hotel also features a conference centre, restaurant, bar and car park.

Amongst Cambridge’s colleges, it would be difficult to choose the most impressive, but King’s College and St John’s College are striking. Both offer memorable settings for events, and for even greater impact can be reached by punt along the River Cam. King’s College is famed for the choral performances in its King’s College Chapel, where it is possible to arrange private concerts with champagne receptions. The college also has a 14 metre high Hall, which can be used for dining and receptions. Organisers can choose an elegant event lit by golden candelabra, or use the Hall’s latest audio visual production technology. King’s College is also remarkable for its wine cellars, which boast some of the best wines and ports from across the globe. St John’s College’s 16th century courts have featured in a number of films. St John’s Hall, viewed by some as the most magnificent Hall within the colleges of Cambridge, can be used for large receptions or banquets for up to 300. Banqueting menus catering for every taste and dietary requirement are overseen by the college’s Michelin-starred Catering and Conference Manager, Bill Brogan.

½½ CAMBRIDGE - KING’S COLLEGE

Life at Cambridge

Cambridge is a compact city with plenty to be seen. Walking tours with guides, such as See Cambridge Differently, are one of the best ways to get to know it. Otherwise why not enjoy a relaxing tour of the city, along the River Cam by punt, the city’s emblematic rowing boats? Dating back to Roman times, Cambridge’s attractive cobbled streets and squares offer an eclectic mix of shopping and eating options. Its boutiques, independent shops and open air markets display everything from fine cheeses and coffees, to designer brands and fine art - and of course book stores. ½½ CAMBRIDGE - MOLLER CENTRE

Churchill College and the Møller Centre

Churchill College, one of the University’s most modern colleges, is home to a dedicated executive conference facility, the Møller Centre, as well as the Churchill Archives Centre. The Archives Centre houses a world-leading collection of important historical, political and scientific documents, including Churchill’s own personal and political correspondence. Access to the archives can be arranged upon request. The Møller Centre is Churchill College’s award-winning residential management training and conference centre. As the commercial part of Churchill College, it is exceptional in being available for corporate events and seminars all year round. Founded by a Danish shipping magnate, striking Danish designed architecture and furnishings have been used throughout to create an inspirational environment. The Møller Centre has recently completed expansions. It now offers 92, 4 star level, spacious air conditioned bedrooms and suites. A gym, restaurant and roof top bar, with sweeping 360° views across the city skyline, are also located within the main building.

The large surrounding sports grounds can be used for team building activities. All of the Møller Centre’s 20 flexible meeting rooms are bathed in natural daylight, with outdoor terraces overlooking its 42 acres of parkland. The hub of the meetings centre, which connects all the meeting rooms, offers work stations, networking areas, coffee stations and buffet areas. The technical facilities are impressive, with multiple options available for screen dispositions, video conferencing and even live audio visual feeding into other rooms. The centre has also been awarded for its Corporate Social Responsibility policies.

Exceptional events venues

Cambridge University’s Fitzwilliam Museum is one of city’s many breathtaking venues that can be used for private concerts or drinks receptions. Described as one of the finest museums in Europe, its collections range from Egyptian antiquities to works by leading 19th century painters such as Matisse, Monet, Constable and Turner. Within its imposing, temple-like façade are over 30 elegant galleries with high vaulted ceilings and marble floors, along with a magnificent atrium.

As a student city, Cambridge has a global range of wining and dining options, from bohemian cafés to Michelin star restaurants. The picturesque Hotel du Vin proposes French home-style cooking, with a British flavour. Nearby, for those looking for a typical old English pub, The Eagle offers a range of independently brewed beers, lunch and dinner menus and friendly service.

Getting to Cambridge

Regular direct train services operate to Cambridge from London’s Kings Cross station, next to the Eurostar terminal. The nearest airports with services operating to Brussels are London Heathrow and London Gatwick, with other European connections from London Stanstead. Those interested in holding an event at one of Cambridge’s portfolio of venues should contact www. conferencecambridge.com, the official, free venue finding service. Special thanks to VisitEngland, the country’s national tourist board for arranging our visit. VisitEngland partners with in the tourism industry to develop the visitor experience, plan national tourism strategy and grow the value of tourism in England. For more information visit www.visitengland.org | THE CORPORATE TRAVELLER.BE

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DESTINATIONS

The North-East of England Little is known about the North-East of England, aside from football and Billy Elliot. However, a recent trip proved that the region is surprising in more ways than one, making it a perfect destination for both business and leisure. Jean-Paul Talbot explores the reasons why….

Proximity

½½ ANGEL OF THE NORTH GRAEME PEACOCK

HE JOURNEY STARTS IN BRUSSELS, WITH BMI REGIONAL AIRLINE OFFERING DAILY FLIGHTS TO NEWCASTLE INTERNATIONAL AIRPORT. The 45-seat Embraer plane

takes less than 90 minutes to travel to the North East of England, offering passengers a short flight time with virtually no boarding queues. As Newcastle Airport is easy to navigate, we soon found ourselves on our way to discovering three different locations across the region: Rockliffe Hall in Darlington, Durham and Newcastle. A luxurious Mercedes, driven by Tony from YES limousine company, drove us south towards Darlington, in Tees Valley. With such a name, it came as no surprised that the region is home to numerous golf courses. Tony, as an experienced golfer himself, told us all about the many options and facilities! On our way to Rockliffe Hall, we caught sight of the region’s famous emblem; The Angel of the North. This gigantic rust coloured sculpture, created by Antony Gormley, is one of the most recognisable landmarks in Europe and marks the entrance to the North East. We arrive in Darlington and the majestic drive way leading to luxurious Rockliffe Hall.

Rockliffe Hall

Rockcliffe Hall is the only hotel in the area to be awarded the pregious ‘5 Red Stars’. Belonging to the owner of Middlesborough Football club, Rockcliffe Hall embodies a traditional 19th century manor house. However, make no mistake, while the hotel has preserved this original and traditional style in the common areas, it also provides top

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½½ HADRIAN’S WALL

of the range services and facilities for every traveller. After meeting in one of the 11 modern conference spaces, guests can relax on the 18- hole golf course (the longest in England) or in the opulent 4,500 m2 spa before ending the day in the gastronomic Orangery (one of three restaurants), where British dishes with a French twist can be sampled. The 61 guest rooms offer delegates a luxurious night’s sleep. Rockcliffe Hall will not disappoint travellers who are searching for the perfect combination of British style and luxury – in a beautiful and relaxing setting.

Durham

There is a small town located between Darlington and Newcastle which owes its fame as much to its university as to its cathedral. Upon arriving in Durham, visitors genu-

½½ BALTIC - RIVERSIDE CAFE

inely feel that they have entered a Harry Potter-esque world with narrow cobbled streets and beautiful architecture. They would not be mistaken as the Cathedral was indeed one of the locations used in the film set. It is easy to see why Trip Advisor awarded 2013 Travellers Choice to Durham Cathedral. It is the largest example of Normal architecture in the world and is filled with captivating stories and anecdotes – masterfully told by the fantastic tour guides. Durham Castle, another UNESCO World Heritage site, completes this thousand-year old Palace Green. Today part of the University of Durham, this unique venue can play host to a wide range of business events in which delegates will feel like they have travelled back in time! The University also offers a variety of accommodation for residential meetings. Truly amazing!

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WAKE UP

ON THE RIGHT SIDE OF THE PLANE. Wake up refreshed in our forward-facing, flat-bed seats with direct aisle access, available in our Delta Oneâ&#x201E;˘ cabin on all nonstop flights to the USA.

DESTINATIONS

½½ ROCKLIFFE HALL EXTERIOR

Newcastle

½½ THE SYCAMORE

NewcastleGateshead is the primary city in the region, and offers a plethora of meeting and event facilities. I was lucky enough to visit the Sage Gateshead, a music and conference centre which sits on the River Tyne, offering spectacular views across the city. With its futuristic architecture and superb acoustics, the Sages Gateshead can accommodate up to 1700 people in its main Hall. The immediate surroundings have seen substantial renovation over the last few decades, paving the way for a vibrant and exciting city. It is impossible to summarise everything on offer for business travellers in a few lines so why not follow the advice of the local convention bureau and visit! I would recommend dining in the Six Rooftop Restaurant, located in the Baltic Centre (a former flour mill converted into an art gallery and meeting space.). From your table you will be able to see panoramic views of NewcastleGateshead and understand why this is a destination delegates love to love – with 86% saying they would like to visit again!

In summary…

The North East of England gives both leisure and business travellers a completely unique English experience. A world marked by one thousand years of history. From impressive Harry Potter film locations to the modern architecture across the city of NewcastleGateshead, from the wild North Sea Coast to the impressive country houses, the North-East of England is a welcome change of scenery that promises a memorable stay and experience. ½½ THE BACKHOUSE SUITE

¾¾ THE SPA BRASSERIE

USEFUL INFO: Rockliffe Hall: www.rockliffehall.com Newcastle Convention Bureau: www.NewcastleGateshead.com Event Durham: www.durham.ac.uk/event.durham Durham: www.thisisdurham.com BMI: www.bmiregional.com VisitEngland: www.visitengland.com Yarm Executive Services: tony@yesprivatehire.co.uk

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Hotel Heritage

Restaurant Le Mystique

T 050 444 444 | F 050 444 440 E info@hotel-heritage.com - W hotel-heritage.comÂ

T 050 444 445 | F 050 444 440 E info@lemystique.be - W lemystique.comÂ

Dining room. Living room. Bedroom. Legroom.

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