FMP Journey Book

Page 48

THE CAMPAIGN

Leading up to my campaign shoot I finalised my styling, props, organised my location and models who I thought would best fit my brand campaign. I chose to do one half of my shoot in the studio and the other half on location. I chose an urban landscape which had graffiti to fit with the aesthetic of my brand. My shoot took a lot of consideration and thought in order to reach an end product which resonated with the story and messages I was trying to convey.

48.


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