2.1 FUNDAÇÃO DO FUTEBOL – LIGA PORTUGAL’S OBJECTIVE

IT IS EXPECTED THAT THE FUNDAÇÃO DO FUTEBOL - LIGA PORTUGAL:

Uses the notoriety of football, its participants and the professional competitions on behalf of Sustainability (Social and Environmental);

Develops activities with the Sports Societies in an aggregating manner;

Promotes actions carried out directly or in partnership with other entities, with identical purposes and, in particular, with football-related organisations.

Foster the creation of individual Club FoundationsPromote the idea of one Club, one Community, one Foundation.

The objective of the Fundação do Futebol - Liga Portugal will be achieved through actions, initiatives and projects aimed at Social Inclusion, association with Major Humanitarian Causes, the Protection of Values, fostering Science at the Service of Football and promoting Environmental Sustainability.

2.2 MISSION, VISION AND VALUES

2.2.1 MISSION

To act as an aggregating element, using the notoriety of football, of their participants and the professional competitions on behalf of Sustainability (Social and Environmental), promoting campaigns, actions and projects on its own or in partnership with third parties, for a positive and tolerant Football and more inclusive and equal Society.

2.2.2 VISION

It intends to become one of the main national and international entities in regard to business Social Responsibility and Professional Football, by developing actions that add value to Society, through the values of football.

2.2.3 VALUES

Tolerance

Foster this value, by fighting for a more tolerant society through Football’s communication ability.

Aggregation

Through the aggregation of all Fundação do Futebol - Liga Portugal stakeholders.

Respect

Foster the dissemination of respect, for an increasingly positive Football.

Education

Increase the levels of Training and competences in the industry.

Commitment

Use the power of football on behalf of society with the commitment of all sports and non-sports parties involved.

Fundação do Futebol - Liga Portugal appears, along with the Sports Societies, as a unifying entity, it will position itself in the market through the notoriety of Football, its players and professional competitions, in favour of Social Responsibility and Environmental Sustainability, establishing partnerships with entities that aim at identical purposes.

The strategic priority for the 2022-23 season will be based on the concept of one Club, one Community, one Foundation. The extent of the geographical area of the clubs that comprise the professional competitions means that football has immense power to contribute to each associated community. This power has the duty to be amplified so that the Clubs act as driving forces for social change.

In addition, the Clubs will benefit from collaborative work with an impact on supporters, tax benefits, applications for funding programmes, investments in infrastructure and capacity building and the development of cultural activities, solidarity and social responsibility. These are the qualities that will be strengthened throughout the season so that the Clubs can form their own Foundation.

We will continue to contribute to increasing the value of the Professional Football industry by promoting the principles of the Fundação do Futebol - Liga Portugal, involving Clubs, stakeholders, institutions and entities related to Professional Football. For the 2022-23 season, in order to consolidate the positioning and objective of the Fundação do Futebol - Liga Portugal Brand, several networking activities will have as main objectives the promotion of the work carried out and obtaining funds to allocate to the implementation of our projects.

The Fundação do Futebol - Liga Portugal has the clear objective of establishing its activities in partnerships with leading entities in the area of social responsibility, both national and international, reinforcing its position and consolidating our projects. Therefore, we will maintain our partnership with Santa Casa da Misericórdia de Lisboa, as our institutional partner, the main entity that provides social aid to young people and senior citizens in the educational, cultural and health areas; and with the Food Bank (Rede de Emergência Alimentar), a benchmark institution in the fight against hunger and poverty. In this sports season, the Fundação do Futebol - Liga Portugal will strengthen its strategic scope, strengthening partnerships with important and accredited entities in the area of solidarity in Portugal. These are: SIC Esperança, a Private Institution of Social Solidarity, common to all companies of the Imprensa Group, whose main objective is to raise awareness in society of the social problems existing in Portugal and make its contribution to solving them; the Portuguese Red Cross, whose mission is to provide humanitarian and social assistance, especially to the most vulnerable, preventing and repairing suffering and contributing to the safeguarding of life, health and human dignity. We also clearly intend to strengthen our partnership with UNICEF, an international reference organisation whose mission is to defend and promote children's rights and create lasting conditions for their development.

2.4 STRATEGIC OBJECTIVES

The Main Strategic Objectives Of The Funda O

DO FUTEBOL - LIGA PORTUGAL WILL BE:

Promote the essence of Fundação do Futebol – Liga Portugal, consolidating the positioning of its operations and establish partnerships with model companies in the social and environmental scope;

Promote the joint and responsible participation of Sports Societies, stakeholders and general public;

Contribute to the dissemination of Fundação do Futebol –Liga Portugal’s values, both in Sports and, particularly, in Football;

Promote awareness of Social Responsibility and Environmental Sustainability in Professional Football through the adding of value for the various agents and Clubs;

Promote the image of Liga Portugal and the Sports Societies, as active parties in the areas of social and environmental intervention in the eyes of their stakeholders, both nationally and internationally.

2.5 TARGET AUDIENCE

Fundação do Futebol - Liga Portugal will aim its intervention for all of Liga Portugal’s stakeholders, non-profit entities, social responsibility projects or initiatives that support major humanitarian causes, various social groups (including children, youths, families, elderly people, people with disabilities or disadvantages in regard to the Society in which they are included), given that they are involved in the targeted areas of operation.