2.8 PROMOTION AND COMMUNICATION

2.8.1 STRATEGIC OBJECTIVES

Fundação do Futebol – Liga Portugal adopts a policy of transparency in regards to the media in the defence and promotion of its own goals and activities.

2.8.2 COMMUNICATION PLAN –2022-23 SEASON

Knowing the consumer/user and the final objective is crucial for the development of any assertive and more effective communication action. In 2022-23, we intend that the contents of each platform are segmented, promoting the adding of value more adjusted to the target audience profile.

We will develop a advertising plan for the campaigns carried out by Fundação do Futebol – Liga Portugal with the purpose of broadening its initiatives of Social Responsibility and diversifying the target range. The broadening of actions will have as goals: promoting the socially responsible nature of Liga Portugal and positioning Fundação do Futebol – Liga Portugal as another important party in the social responsibility area.

Strategy

Creation of internal campaigns that generate interest from the public and the media;

Support and suggestion of campaigns with Liga Portugal and Clubs that generate engagement for the Fundação do Futebol - Liga Portugal; Creation of a Podcast and promotional videos; Promote at least two of our own contents per month; Dissemination of the campaigns in informative media.

Monitoring of the strategy will be carried out throughout the sports season using tools such as:

Dashboard and other metrics for monitoring/evaluating all digital activity; Operational coordination with the other functional areas of Liga Portugal.