Activity Plan and Budget 2022-23 I Fundação do Futebol - Liga Portugal

PARCEIRO INSTITUCIONAL:

ACTIVITY PLAN AND BUDGET

2022-23

PLANO DE ATIVIDADES e orçamento 2022-23

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1. MESSAGE FROM THE PRESIDENT PAGE 7

2. STRATEGIC POSITIONING

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3. ACTIVITY PLAN 2022-23

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4. MACRO SCHEDULE OF ACTIVITIES 2022-23

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5. OPERATING BUDGET PROPOSAL 2022-23

MEsSAGE from the PRESIDENT

One Club, One Community, One Foundation

The Fundação do Futebol - Liga Portugal continues to improve its position as a driver of best practices, encouraging Portuguese Professional Football to adopt Social Responsibility as a statement.

We are extremely happy to see that this is already a reality in the day-to-day routines of our clubs.

All Clubs are open and available to help their communities and supporters. There was not a single Club last season that was not involved in a fundraising or charity campaign. Moreover, we all know and have felt the implications of a conflict in Europe when we were just recovering from two years of a pandemic that affected our industry, our economy, our optimism and our well-being.

In the 2022-23 season, we will continue to focus on our five main principles that sustain the existence of the Fundação do Futebol, which, it should be noted, is only entering its fourthanniversary: Social Inclusion, Environmental Sustainability, Great Humanitarian Causes, Protection of Values and Science and Technology at the Service of Football.

With Professional Football already well aware of its role in Society and the enormous impact it has on it, it is time to focus on the creation of more Foundations, so that each Club has its own Foundation, with particular objectives that match each reality, using its notoriety to achieve greater success, both legally and statutorily legitimized.

And for the clubs that are still unable to follow suit, the Fundação will enter the field with its autonomous Social Responsibility, providing guidelines for good practices. Fundação do Futebol also wants to play as a team, consolidating partnerships with such important institutions as Santa Casa da Misericórdia de Lisboa, SIC Esperança, the Portuguese Red Cross and many others with extensive know-how to which we want to add Football.

Environmental concerns, which require action and good example, are also a priority for the Fundação do Futebol, which has an educational role in professional football that can increase energy and water savings and reuse materials.

Other concerns remain on the agenda: scholarships for students in need, the post-career careers of the many who dedicate their lives to football, intensifying senior citizens’ activity and thus protecting their health...

This Game is not over! There are no starting players or substitutes, only committed teams and always called up! Football is so necessary!

Pedro Proença President of the Fundação do Futebol - Liga Portugal

strategic positioning 2

2.1 FUNDAÇÃO DO FUTEBOL – LIGA PORTUGAL’S OBJECTIVE

IT IS EXPECTED THAT THE FUNDAÇÃO DO FUTEBOL - LIGA PORTUGAL:

Uses the notoriety of football, its participants and the professional competitions on behalf of Sustainability (Social and Environmental);

Develops activities with the Sports Societies in an aggregating manner;

Promotes actions carried out directly or in partnership with other entities, with identical purposes and, in particular, with football-related organisations.

Foster the creation of individual Club FoundationsPromote the idea of one Club, one Community, one Foundation.

The objective of the Fundação do Futebol - Liga Portugal will be achieved through actions, initiatives and projects aimed at Social Inclusion, association with Major Humanitarian Causes, the Protection of Values, fostering Science at the Service of Football and promoting Environmental Sustainability.

2.2 MISSION, VISION AND VALUES

2.2.1 MISSION

To act as an aggregating element, using the notoriety of football, of their participants and the professional competitions on behalf of Sustainability (Social and Environmental), promoting campaigns, actions and projects on its own or in partnership with third parties, for a positive and tolerant Football and more inclusive and equal Society.

2.2.2 VISION

It intends to become one of the main national and international entities in regard to business Social Responsibility and Professional Football, by developing actions that add value to Society, through the values of football.

2.2.3 VALUES

Tolerance

Foster this value, by fighting for a more tolerant society through Football’s communication ability.

Aggregation

Through the aggregation of all Fundação do Futebol - Liga Portugal stakeholders.

Respect

Foster the dissemination of respect, for an increasingly positive Football.

Education

Increase the levels of Training and competences in the industry.

Commitment

Use the power of football on behalf of society with the commitment of all sports and non-sports parties involved.

Fundação do Futebol - Liga Portugal appears, along with the Sports Societies, as a unifying entity, it will position itself in the market through the notoriety of Football, its players and professional competitions, in favour of Social Responsibility and Environmental Sustainability, establishing partnerships with entities that aim at identical purposes.

The strategic priority for the 2022-23 season will be based on the concept of one Club, one Community, one Foundation. The extent of the geographical area of the clubs that comprise the professional competitions means that football has immense power to contribute to each associated community. This power has the duty to be amplified so that the Clubs act as driving forces for social change.

In addition, the Clubs will benefit from collaborative work with an impact on supporters, tax benefits, applications for funding programmes, investments in infrastructure and capacity building and the development of cultural activities, solidarity and social responsibility. These are the qualities that will be strengthened throughout the season so that the Clubs can form their own Foundation.

We will continue to contribute to increasing the value of the Professional Football industry by promoting the principles of the Fundação do Futebol - Liga Portugal, involving Clubs, stakeholders, institutions and entities related to Professional Football. For the 2022-23 season, in order to consolidate the positioning and objective of the Fundação do Futebol - Liga Portugal Brand, several networking activities will have as main objectives the promotion of the work carried out and obtaining funds to allocate to the implementation of our projects.

The Fundação do Futebol - Liga Portugal has the clear objective of establishing its activities in partnerships with leading entities in the area of social responsibility, both national and international, reinforcing its position and consolidating our projects. Therefore, we will maintain our partnership with Santa Casa da Misericórdia de Lisboa, as our institutional partner, the main entity that provides social aid to young people and senior citizens in the educational, cultural and health areas; and with the Food Bank (Rede de Emergência Alimentar), a benchmark institution in the fight against hunger and poverty. In this sports season, the Fundação do Futebol - Liga Portugal will strengthen its strategic scope, strengthening partnerships with important and accredited entities in the area of solidarity in Portugal. These are: SIC Esperança, a Private Institution of Social Solidarity, common to all companies of the Imprensa Group, whose main objective is to raise awareness in society of the social problems existing in Portugal and make its contribution to solving them; the Portuguese Red Cross, whose mission is to provide humanitarian and social assistance, especially to the most vulnerable, preventing and repairing suffering and contributing to the safeguarding of life, health and human dignity. We also clearly intend to strengthen our partnership with UNICEF, an international reference organisation whose mission is to defend and promote children's rights and create lasting conditions for their development.

2.4 STRATEGIC OBJECTIVES

THE MAIN STRATEGIC OBJECTIVES OF THE FUNDAÇÃO

DO FUTEBOL - LIGA PORTUGAL WILL BE:

Promote the essence of Fundação do Futebol – Liga Portugal, consolidating the positioning of its operations and establish partnerships with model companies in the social and environmental scope;

Promote the joint and responsible participation of Sports Societies, stakeholders and general public;

Contribute to the dissemination of Fundação do Futebol –Liga Portugal’s values, both in Sports and, particularly, in Football;

Promote awareness of Social Responsibility and Environmental Sustainability in Professional Football through the adding of value for the various agents and Clubs;

Promote the image of Liga Portugal and the Sports Societies, as active parties in the areas of social and environmental intervention in the eyes of their stakeholders, both nationally and internationally.

2.5 TARGET AUDIENCE

Fundação do Futebol - Liga Portugal will aim its intervention for all of Liga Portugal’s stakeholders, non-profit entities, social responsibility projects or initiatives that support major humanitarian causes, various social groups (including children, youths, families, elderly people, people with disabilities or disadvantages in regard to the Society in which they are included), given that they are involved in the targeted areas of operation.

2.6 MANAGEMENT MODEL

The Governance model ensures the fulfilment of the strategic goals, relying on an integrated management system and policy as an assurance that the financial, human and patrimonial resources are used in an efficient manner.

Board of Directors

Led by the President of Liga Portugal, the Board must meet once a month in order to follow up on the Strategic Plan laid out at the beginning of each sports season, evaluate the results of its implementation and propose corrective actions, when needed.

The Board of Directors of Fundação do Futebol – Liga Portugal is composed of the following members:

President: Dr. Pedro Proença de Oliveira Alves Garcia

Vice-President: Dr. Fernando Mário Garcez Borges da Costa

Member: Dr. Alberto Fernando da Silva Santos

Fiscal Council

Fundação do Futebol – Liga Portugal’s Fiscal Council consists of the following members:

President: Dra. Ana Raquel Borges Louro Esperança Sismeiro

Member: Dr. José Carlos de Carvalho Velez

Member: Dr. Rodrigo de Melo Neiva Santos

Coordination

The coordination will be the link between the Board of Directors, the technical staff assigned for each project/developed action and the various entities with which the Fundação will maintain a strategic bond.

Technical Staff

Technical operational and multidisciplinary staff assigned in compliance with the Strategic Plan set at the beginning of each season.

2.7 ESSENCE OF THE FUNDAÇÃO DO FUTEBOL – LIGA PORTUGAL

2.7.1 AREAS OF OPERATION

SOCIAL INCLUSION

PRESERVATION OF VALUES

MAJOR HUMANITARIAN CAUSES

ENVIRONMENTAL SUSTAINABILITY

SCIENCE AT THE SERVICE OF FOOTBALL

2.7.2 INTERVENTION METHODOLOGY

The actions will be taken in compliance with the five areas of operation oriented to several target audiences.

The Fundação do Futebol - Liga Portugal will be able to undertake the activities autonomously or in collaboration with public or private charitable, sports, educational and cultural entities, of national or international nature.

Fundação do Futebol – Liga Portugal intends to favour partnerships with its Clubs and/or other entities that guide their work for the same goals. The actions to be developed will have an aggregative aspect for Sports Societies, boosting the competition instead of a particular club.

In this sense, there will be a possibility for Agreements and Protocols with entities that aim for the same, or similar, goals to be established.

The strategic cooperation may include the following initiatives/actions:

Support the initiatives and projects in the drafting or development stages developed by those same entities;

Involvement of those entities in the Fundação do Futebol - Liga Portugal's activities;

Implementation of training courses in the Corporate Social Responsibility area;

Guidance/consultancy in the organisation of the Corporate Social Responsibility areas.

2.7.3 SUSTAINABLE DEVELOPMENT GOALS - UN 2030 AGENDA

According to the Business Council for Sustainable Development, the Sustainable Development Goals (SDG) and the 2030 Agenda, adopted by almost every country in the world, in the context of the United Nations, define the priorities and aspirations of the global sustainable development for 2030 and look to mobilise global efforts around a set of common goals In total, there are 17 SDGs, in areas that have an impact in the quality of life of all the citizens of the world.

The SDGs require action taken from governments, businesses and civil society all over the world in order to eradicate poverty and create a decent life and opportunities for everyone, within the planet’s capabilities. For businesses, particularly, the SDGs are an opportunity to create and implement solutions and technologies that can solve major world challenges, helping to interconnect business strategies and world priorities. In 2015, 17 Sustainable Development Goals were created and ended in a global model to be approached worldwide: end poverty, promote prosperity and well-being of everyone, protect the environment and fight climate change.

The business sector has a crucial and essential role in the management of these needs, particularly in the communities where they are included. Fundação do Futebol –Liga Portugal identifies itself with the safeguarding of the goals included in the 2030 Agenda, and believes that by asserting its own social role it will be able to contribute to achieving the international and national goals. In this way, a commitment is made for all the implemented actions and strategies to be part of this global unification. As such, all of the mentioned projects presented in the action plan will be based on various SDGs and will be a way to promote and disseminate the 2030 Agenda. This is a joint global mission, and, surely, Portuguese Professional Football will do its part.

2.8 PROMOTION AND COMMUNICATION

2.8.1 STRATEGIC OBJECTIVES

Fundação do Futebol – Liga Portugal adopts a policy of transparency in regards to the media in the defence and promotion of its own goals and activities.

2.8.2 COMMUNICATION PLAN –2022-23 SEASON

Knowing the consumer/user and the final objective is crucial for the development of any assertive and more effective communication action. In 2022-23, we intend that the contents of each platform are segmented, promoting the adding of value more adjusted to the target audience profile.

We will develop a advertising plan for the campaigns carried out by Fundação do Futebol – Liga Portugal with the purpose of broadening its initiatives of Social Responsibility and diversifying the target range. The broadening of actions will have as goals: promoting the socially responsible nature of Liga Portugal and positioning Fundação do Futebol – Liga Portugal as another important party in the social responsibility area.

Strategy

Creation of internal campaigns that generate interest from the public and the media;

Support and suggestion of campaigns with Liga Portugal and Clubs that generate engagement for the Fundação do Futebol - Liga Portugal; Creation of a Podcast and promotional videos; Promote at least two of our own contents per month; Dissemination of the campaigns in informative media.

Monitoring of the strategy will be carried out throughout the sports season using tools such as:

Dashboard and other metrics for monitoring/evaluating all digital activity; Operational coordination with the other functional areas of Liga Portugal.

ACTIVITY PLAN 2022-23 3

3.1 CENTRALISED PROJECTS

The Fundação do Futebol - Liga Portugal remains as an active part of the initiatives under the Liga Portugal brand, being associated with projects centred thereon. The Final Four of the League Cup, being a mediatic and impactful event, entirely organised by Liga Portugal, will be an event with several Social Responsibility and Environmental Sustainability actions that the Fundação do Futebol - Liga Portugal will call upon.

3.1.1 FINAL FOUR OF THE LEAGUE CUP – SOCIAL RESPONSIBILITY ACTIONS

Project description:

Integrated into the strategic plan of the Final Four of the Allianz CUP, the Fundação do Futebol - Liga Portugal has the role of developing a Social Responsibility and Environmental Sustainability program. It will be responsible for organising activities of asocial nature aimed at promoting values and obtaining funds to revert to local institutions, in order to meet their needs. These activities will be developed with thelocal community where the event takes place and with other institutions with which the Fundação do Futebol - Liga Portugal maintains partnership relations.

Objectives:

Promote active participation in social initiatives; Contribute to the dissemination of the beneficial values of sport; Integrate the Clubs and their Ambassadors in the activities of the Final Four; Spread awareness of Social and Environmental Sustainability.

Return to the community:

Ensure that the city hosting the competition, and consequently its community, obtains a social and environmental return from the activities developed during the Football Week. With the primary objective of leaving a mark of support and involvement of Professional Football in the common good.

SUB-PROJECTS OF THE LIGA PORTUGAL CUP'S FINAL FOUR

3.1.1.1 BALL OF THE FINAL MATCH

Project description:

Using the notoriety of the competition and the symbolism that a football carries, we will use it as a way of raising awareness in representation of a cause and/or institution to which we want to give visibility, amplifying its message to a broad, complex and multidimensional audience. The project will have an advanced method of implementation, broadening its scope of action.

Objectives:

Use the notoriety of Football to raise public awareness regarding Social Responsibility; Increase awareness messages for major social causes; In the Social Responsibility programme; Support institutions and great social causes in the pursuit of their projects.

Return to the community:

The Official Ball of the Final Match project will enter its third year of implementation. Next season will be marked by a new opportunity to actively participate in the final match of the Liga Portugal Cup, for those who are not normally part of the show, and have here a unique opportunity to experience the magic of being part of the grand final that will determine the Winter Champions.

3.1.1.2 FAN RUN

Project description:

The Fan Run will hold its 7th edition this season. It is already a landmark event in the Final Four of the League Cup. An event marked by its social nature, in which part of the value of the registrations is donated to a Social Charity institution of the host city.

Fundação do Futebol - Liga Portugal intends that the Fan Run has a strong aggregating capacity, by bringing together supporters and fans of the various teams, in a friendly and interactive environment, contributing to promoting fair play among supporters by uniting them around the same sporting culture.

Objectives:

Promote the aggregation of supporters of different teams, encouraging the promotion and appreciation of a sporting lifestyle; Support Local Charitable Institutions; Contribute to disseminate the beneficial values of sporting activities; Promote awareness-raising for Social Responsibility.

Return to the community:

The involvement of all stakeholders who have the responsibility of promoting the host city highlights the values upheld by the Fundação do Futebol - Liga Portugal in its mission to contribute to a more inclusive and equitable society.

3.1.1.3 FAN MUSIC

Project description:

The Fan Music will launch once again the Final Four of the Liga Portugal Cup with a charitable concert. A line-up that aims to mark the beginning of a unique week. Besides being just another show, the Fan Music will be the stage for the social nature of Liga Portugal that, through the Fundação do Futebol, will donate a percentage of the tickets' proceedings to a local Charity Institution of the host city.

Objectives:

Promote outside-football activities, reaching different target audiences; Support local Social Solidarity Institutions; Raise awareness in the community of the importance of Social Responsibility.

Return to the community:

The host city of the Final Four week of the Liga Portugal Cup will have an immediate return in its community, as projects like the Fan Music will bring media and national visibility to a major local cause.

3.1.1.4 SOLIDARITY TOURNAMENT

Project description:

The Solidarity Tournament, organised by Fundação do Futebol - Liga Portugal, will have, as the name suggests, a solidarity nature, allowing players to show their talent while at the same time supporting a greater cause through their participation.

A tournament that is integrated into the concept of the Final Four of the Liga Portugal Cup, which will give several players the opportunity to experience the Football Week in a unique way.

The implementation of this tournament will depend on partnerships or sponsorship.

Objectives:

Promote outside-football activities, reaching different target audiences; Support Local Charitable Institutions; Promote awareness-raising for Social Responsibility.

Return to the community:

Bringing to the host city yet another great project that will make for greater reinforcement and implementation of values.

This project will contribute to linking the community in a perspective of joint cooperation with the various stakeholders of the Tournament.

3.2 PROJETOS INSTITUCIONAIS

INSTITUTIONAL PROJECTS

The Fundação do Futebol – Liga Portugal will develop relevant actions in partnership with other organisations/institutions/foundations, fostering synergies inbenefiting Professional Football and its community of fans and followers. In this sports season, we will continue to invest in the motto one Club, one Community, oneFoundation, with a strong focus on monitoring and following up the Clubs in their own projects. Giving impetus and promoting the support of Professional Football to various areas of society will be a priority.

3.2.1 THINKING FOOTBALL

Project description:

The grand international Football Fair will take place from 18 to 20 November at theSuper Bock Arena - Pavilhão Rosa Mota, in Porto. The event will be a great showcase for football, with debates on big and important topics. The Fundação do Futebol - Liga Portugal will be present, based on the principles of commitment to Social and Environmental Sustainability, bringing to the forefront of this forum the importance of the players involved in the core business of Professional Football, as agents of social change.

Objectives:

Promote discussion on the importance of all stakeholders as factors for accountability and social change;

Put into perspective the different realities of those who watch and live Football; Support to national social solidarity institutions; Promote awareness of Social Responsibility and Environmental Sustainability; Bringing society's reality to Professional Football.

Return to the community:

In the forum dedicated to debating the Football industry, the Fundação do Futebol - Liga Portugal will bring up for discussion the importance that football, its players and professional competitions have for their communities. It will look at Professional Football as a means of dissemination and as a driving force for social change, which is essential nowadays.

At the same time, the Social Responsibility and Environmental Sustainability programme implemented in this event will be reinforced with social initiatives tosupport the surrounding community.

3.2.2 ONE CLUB, ONE COMMUNITY, ONE FOUNDATION

Project description:

Presenting the Clubs the foundational logic, as a strong added value in the practice of Social Responsibility and in the approach to the community. Raising awareness among sports clubs for the creation of a foundation through which, in addition to greater and more effective practices for the common good, they will be able to give and draw enormous benefits from it. The 2022-23 sports season will be marked by anemphasis on monitoring, advising and following-up with Clubs and their strategic planning focused on the implementation of Social and Environmental Sustainability actions.

Objectives: Increase the number of clubs with their own foundation; Spread the idea of one Club, one Community, one Foundation; Support the Clubs in the creation of foundations, both at a legal and social level; Enable Clubs to create their sphere of social and environmental work within theircommunities;

Return to the community:

The Autonomous Social Responsibility project provides for an understanding by the Clubs that comprise the professional competitions of their duty to play an active role in the communities. Social change imposes itself with a greater number of institutions working for the well-being of their communities, with the reaffirmation of Professional Football as a relentless industry operating off the pitch and with the training and passing on of values such as equality and fairness, cementing the idea that Professional Football is an insurmountable conveyer of positive and necessary values in society.

3.2.3 FUNDAÇÃO DO FUTEBOL – LIGA PORTUGAL GALA

Project description:

Annual gala dinner to raise funds for the implementation of projects of the Fundação do Futebol - Liga Portugal and/or another institution that advocates a great cause that meets the values of FFLP. A moment of glamour, notoriety and awards to Clubs, entities and partners for the Sustainability works and practices associated withProfessional Football.

Objectives:

Promote the work developed and highlight the projects of the Fundação do Futebol - Liga Portugal;

Promote synergies between stakeholders of the Liga Portugal and Fundação do Futebol with other entities, in favour of the Social Responsibility practices;

Raising funds for the Fundação do Futebol - Liga Portugal to implement its projects;

Award Sports Societies, entities and partners that are positioned at the forefront of Social Responsibility associated with Professional Football; Promote the Fundação do Futebol - Liga Portugal, its projects and partners, in both conventional and digital media;

To make the event a social milestone on the agenda not only of Professional Football, in particular, but of Portuguese society in general.

Return to the community:

The Fundação do Futebol - Liga Portugal Gala will show how Professional Football works in the area of Social Responsibility, establishing practices and encouraging more and better campaigns aimed at helping the sporting community. It will also be an opportunity to reward the Sports Societies and entities that are already Social Responsibility role models in Professional Football.

The proceedings raised during the event will also allow to support entities/ institutions in their missions to meet needs in different areas of action.

3.2.4 INTERNATIONALISATION

Project description:

The internationalisation project promotes the identification of strategic partners and consequently the planning and organisation of a campaign involving the raising and collection of goods for distribution in the target community. Consolidating the partnership with the Non-Governmental Organization for Development, Porto Social Action Group (GASPORTO), the current sports season will be marked by the maintenance of support for the Kukula project, in the village of Macia in Mozambique. The project will ensure continued access and continuity of schooling in different areas of education for several children.

Objectives:

The aim is to provide the project with solutions that address the basic needs of the community identified;

Cooperate with international and local entities for the continuation of the Kukula project; Integrate partners and sponsors into implementation to support social change; Use the power of Football to help the PALOP community develop a spirit of strength and self-improvement.

Return to the community:

Together with the identified population, together with the partner institutions, deliver and distribute various materials related to football and other needs. This project will bring added value to the impacted community, with the Fundação do Futebol - Liga Portugal serving as the driver of hope, creating unforgettable moments.

3.2.5 SOLIDARITY EVENT

Project description:

A Solidarity Event will allow to boost, promote and raise awareness and funds for the Fundação do Futebol - Liga Portugal and/or another institution that defends a great cause that meets the values of the Fundação do Futebol - Liga Portugal.

Objectives:

Promote the actions of the Fundação da Futebol - Liga Portugal and the best sports practices;

Provide joint synergies between the stakeholders of Liga Portugal and the Fundação do Futebol with other entities, in favour of Sustainability policies;

Raising funds for the Fundação do Futebol - Liga Portugal to implement its projects;

Promote the entities and partners that are positioned at the forefront of Social Responsibility associated with Professional Football;

Make the event a social/sporting milestone on the agenda not only of Professional Football, in particular, but of Portuguese society in general.

Return to the community:

The Solidarity Event will allow promoting the name and causes of the Fundação do Futebol, by rooting practices and encouraging more and better practices and campaigns aimed at helping the sports community. Alongside this, the funds raised during the Solidarity Event will support not only the Fundação do Futebol - Liga Portugal, but also other entities and institutions in their mission to meet needs in different areas of action.

3.3 POSITIONING PROJECTS

Keeping the Fundação do Futebol - Liga Portugal with high notoriety is a goal to be consolidated in the coming season. This goal can be achieved by continuing with communication projects such as the Liga-te à Fundação television program, the Monthly Social Responsibility Awards, the Liga-te à Fundação Talks, and the creation of exclusive pages about Social Responsibility attached to editions of Liga Portugal's magazine 'Liga-te'.

3.3.1 SOCIAL RESPONSIBILITY MONTHLY AWARD

Project description:

The monthly awarding of the most impactful initiatives of the Clubs in the area of Sustainability - Social Responsibility Award - handing them a physical prize in line with others awarded with the same periodicity by Liga Portugal.

Objectives:

Promote and reward the efforts made by the Clubs in creating actions that generate value for society;

Motivate Professional Football to develop campaigns that shall be renowned by the Fundação do Futebol - Liga Portugal; Increase the number of actions, in both professional competitions, that result in effective help to the communities.

Return to the community:

Social change is required with a greater number of institutions working for the welfare of their communities, with the reaffirmation of Professional Football as a determined industry operating off the pitch and with the training and sharing of values such as equality and fairness. This reinforces the idea that Professional Football is an unsurpassable vehicle of positive and necessary values in society.

3.3.2 NFTS – NON-FUNGIBLE TOKEN

Project description:

This project aims to use new ways of raising funds, integrated into innovative platforms adjusted to new realities. It consists of the creation of NFTs of items related to Professional Football (e.g.: competition match ball, competition cup, etc.).

Objectives:

Reaching new target audiences with the use of innovative platforms; Cooperate with entities to raise funds for solidarity and social intervention causes; Include the social sphere in the implementation; Broaden the scope of Social Responsibility to other areas of intervention.

Return to the community:

This project will give fans the opportunity to purchase items of high symbolism linked to Portuguese professional competitions, thus strengthening the connection to the communities. Additionally, the values will serve as fundraising in partnership with social causes and social intervention.

3.3.3 LIGA-TE À FUNDAÇÃO

Project description:

A monthly ten-minute program, broadcast by SportTV, with content promoting and disseminating good practices and Social Responsibility actions, both from the Fundação do Futebol - Liga Portugal and the Sports Societies that comprise Professional Football. An impactful television content that demonstrates the driving force behind the initiatives carried out.

Objectives:

Promote and announce the initiatives of the Fundação do Futebol - Liga Portugal and the Sports Societies, within the scope of their social responsibility programs; Increase notoriety of partner institutions as well as the Football as a product; Promote Social Responsibility in noble dissemination platforms; Increase the visibility/return of the Sports Societies towards their partners/sponsors; Promote Social Responsibility as a relevant, captivating topic of public interest.

Return to the community:

This television program shows how support/collaboration from Professional Football reaches its destination, highlighting its promotion as a tool for social action. Aware of best practices, this section enhances the Professional Football industry's image in the eyes of the public.

3.3.4 LIGA-TE À FUNDAÇÃO TALKS

Project description:

Informal 10-minutes-long conversations in television format, similar to those held in previous seasons, with an approach to the multiple aspects of Social Responsibility associated with Professional Football and its impact on society.

Objectives:

Keep the subject of Social Responsibility among the current sports and social topics; Promote debate and reflection on the role of Social Responsibility in improving society as a whole;

Highlight the role of Professional Football off the pitch and how its media reach helps communities;

Increase the notoriety of Professional Football and of all the Sports Societies, giving them time to communicate and promote their values.

Return to the community:

Inform society of the many things that can be done, combining a passion for Football with the civic duty to help, showing how Sports Societies feel and practice Social Responsibility. The link between fans and their favourite clubs will thus be strengthened, giving them a sense of pride in the Club they support.

3.3.5 LIGA-TE À FUNDAÇÃO BOOKLET IN THE LIGA-TE MAGAZINE

Project description:

Development of a booklet with reports and contents of the Fundação do FutebolLiga Portugal to be included in the magazine 'Liga-te', from Liga Portugal.

Objectives:

Provide partners with another channel for information regarding Social Responsibility actions;

Promote projects and initiatives with the Fundação do Futebol - Liga Portugal stamp; Cover several initiatives that can only be released in digital and/or television formats; Encourage reading;

Perpetuate the Social Responsibility actions;

Return to the community:

The Liga-te à Fundação booklet in the Liga-te Magazine is another information and interconnection tool between Social Responsibility and Professional Football. It represents a new product to be offered to partners and Clubs, and aims to strengthen the link between partnerships and institutional links.

3.3.6 UNLIKELY DUELS

Project description:

The Unlikely Duels project will be the new bet for the 2022-23 sports season following the positioning of the Fundação do Futebol - Liga Portugal. Bringing together a Social Responsibility officer from a large company and an influencer/player/ambassador in an informal podcast conversation on a pre-chosen topic.

Objectives:

Broaden the discussion of Sustainability in Professional Football to the community; Create viral content for the dissemination of the actions of the Fundação do FutebolLiga Portugal;

Create actions that encourage networking and expand the network of partners of the Fundação do Futebol and Liga Portugal.

Return to the community:

Informal conversations that bring together different views on the area of Sustainability and other pertinent topics. This new format will be another tool to amplify the values of the Fundação do Futebol - Liga Portugal values of greater contact with the public.

3.2 PROJETOS

INSTITUCIONAIS

3.4 PROJECTS BY AREA OF ACTIVITY

Social Inclusion, Major Humanitarian Causes, Environmental Sustainability, Science at the service of Football and Protection of Values are the flagships of the Fundação do Futebol - Liga Portugal, which will continue to be strongly promoted. Initiatives based on these principles will be given priority throughout the other activities.

3.4.1 SOCIAL INCLUSION

3.4.1.1 RECOOPERAR PROJECT - THEY MAKE THE DREAM COME TRUE!

Project description:

The ReCooperar project provides for the renovation of sporting facilities in institutions/non-governmental organisations.

Objectives:

Bringing different realities closer together, valuing the experiences of those who have less contact with sporting infrastructures; Support underprivileged communities that are always enthusiastically receptive to social gatherings and sharing around the football;

Making dreams come true for children, young people and socially vulnerable groups; Use the power of Professional Football to change people's lives; Bringing the Clubs closer not only to the Fundação do Futebol but to their communities.

Return to the community:

Professional football is inclusive and does not forget the most disadvantaged or vulnerable, becoming a very important means of creating moments of fun and conviviality that mark the experience of those who have few chances to have access to the football industry. It will be possible to build closer relationships with social groups that represent the need to spread and promote the values inherent in football.

3.4.1.2 A CAUSE FOR ALL

Project description:

With the intention of tackling social exclusion, this project aims to recreate a tournament with the magic of professional football between members of various institutions of the Portuguese Association of Parents and Friends of the Mentally Handicapped Citizen. With the aim of acting as a driving force for a more inclusive and supportive future, to make a difference in equality on and off the pitch.

Objectives:

Raise awareness of the challenges that people with disabilities face; Support institutions and associations that defend the interests of the disabled; Promote the relationship with the community, fostering inclusion and active participation in social life; Make Professional Football stand out as a driver of social change.

Return to the community:

The main purpose of this project is to enable differentiated experiences that promote equality. People with some kind of disability will be able to participate in an event designed and adapted especially for them with a bet on an experience similar to a Football match.

3.4.2 ACCESSIBLE FOOTBALL

Project description:

The Environmental Sustainability subject is increasingly essential to be worked on in all spheres of action, and Professional Football should set an example, as it does in so many other areas. In the 2022-23 sports season, the focus will remain on upholding good environmental practices and improving implementation assets. Following an evolutionary approach referring to the previous sports season, the planned actions will support the awareness of Clubs, stakeholders and supporters.

Objectives: Raise awareness on the importance of good environmental practices; Provide support tools to Clubs for the implementation of required measures; Recognise Professional Football as an industry that is concerned about the environment.

Return to the community:

The projects linked to the area of environmental sustainability involve an indirect return in the community, insofar as their implementations foresee short, medium and long-term results aimed at environmental improvements both in terms of practices and procedures.

3.4.3 MAJOR HUMANITARIAN CAUSES

Project description:

Support and dissemination of major humanitarian causes of a social, national and international nature, by carrying out campaigns or specific operational actions and others that defend and uphold the values endorsed by football and the Fundação do Futebol - Liga Portugal. A project with strong involvement from the partners, national and international social institutions, local authorities and sponsors of the Liga Portugal, as well as sponsors of the Clubs.

Objectives:

Cooperate with entities that promote or organise campaigns in support of major national and international humanitarian causes; Associate the Fundação do Futebol - Liga Portugal with the best practices and flagships involving Professional Football and its altruistic action;

Strengthen relationships and partnerships that ensure constant and frequent collaboration on behalf of Professional Football and its community; Increase the notoriety of the Fundação do Futebol - Liga Portugal, reinforcing its position among the institutions with the most visibility.

Return to the community:

The initiatives led in this line of action assume a greater reach, given their joint efforts and promotion. They serve as an example of mutual help and good articulation among several entities towards a common goal and encourage campaigns in articulation with other institutions/foundations/partners, demonstrating how to work well in partnership.

3.4.3.1 EQUALITY/NO TO RACISM

Every sports season, the Fundação do Futebol - Liga Portugal leads a campaign focused on valuing equality on and off the pitch. The initiative aims to bring together all the Clubs of the professional leagues in a joint mission to fight discrimination at all levels of intervention. This season the action enters its 4th edition, making this subject an ongoing commitment year after year.

3.4.3.2 HUMAN RIGHTS DAY

In an evolving logic, the International Human Rights Day will continue to be celebrated within the scope of Professional Football. This initiative will challenge the fans to a profound reflection on the most basic rights of the human condition, which are not always respected. The Fundação do Futebol - Liga Portugal will count, once again appealing to the involvement of all Clubs in a joint message. The Universal Declaration of Human Rights was adopted by the United Nations Organisation on December 10, 1948, with the purpose of recalling that all people have fundamental human rights.

3.4.4. PRESERVATION OF SOCIAL VALUES

3.4.4.1 MUNDO D’O LIGAS

Project description:

The Mundo d'O Ligas project, which falls within the scope of protecting values, seeks to captivate the younger audience through initiatives, actions, activities and activations which use the Liga Portugal mascot as the central character: O Ligas and also the other mascots of the Clubs from its competitions.

It is the intention of the Fundação do Futebol - Liga Portugal to arrange regular visits to Institutions/Organizations, as well as the creation of official products and initiatives with the aim of promoting the values that cover the existence of the O Ligas and the Fundação do Futebol - Liga Portugal: equality, fair play, team spirit, mutual help and inclusion.

Objectives:

Bringing a younger audience into the world of Professional Football and its inherent values;

Address the benefits of sports and football in a playful and captivating way to all; Promote the Liga Portugal mascot in close cooperation with the professional football mascots, highlighting the advantages of having mascots in terms of marketing and promotion of the Clubs themselves in a joint effort between clubs and the bodies that govern Professional Football;

Visits to Institutions/Organisations in order to promote the product, providing moments of interaction and entertainment between children and the different mascots; Produce digital content with stories of "O Ligas", and other mascots, in the Institutions, taking their stories and adventures to the children.

Return to the community:

Mundo d'O Ligas promotes the combination of Football and Culture through stories, practical and effective actions for the younger generation, for whom there is currently less connection with Professional Football. The visits to Institutions/Organisations will provide greater interaction with the target audience of O Mundo d'O Ligas, presenting to the children the protagonist and the actors in the stories, encouraging the target audience to follow the sport.

3.4.4.2 FOOTBALL HEART

Project description:

Coração Futebol (Football Heart) is a project based on the dissemination of the great values associated with sport in general and football in particular, through storytelling in multimedia productions. It will feature ten exhibitions that will focus on the connection between football and the lives of fans, highlighting examples of good values that we want to be conveyed.

Objectives:

Spark the emotions of football fans through multimedia productions; Contribute to the dissemination of the values associated with Football; Promote the connection of supporters with more sensitive topics.

Return to the community:

This project will contribute to a greater reflection of the fans about the importance of sports in general and football in particular for a more sustainable and fairer society, in the most diverse themes.

3.4.4.3 THIS GOWN HAS POWERS

Project description:

This project consists of converting official Club jerseys that cannot be reused, for example from previous sports seasons or alternative kits, into hospital gowns for hospitalised children in hospitals and oncology units. The great purpose of this action is to bring joy to these children, contributing indirectly to the recovery process, and strengthening the emotional bonds with the Clubs.

Objectives:

Strengthen the link between communities and professional football; Support children who are physically and emotionally fragile; Contribute to the positive impact and creation of positive change in the field of paediatric health.

Return to the community:

This Gown Has Powers will not only provide a different day when the gowns are handed over, but it will also provide hospitalised children with a symbolic piece that will give them all the strength and joy they need throughout their recovery process.

3.4.4.4 FOOTBALL AND THEN?

Project description:

Development and implementation of a training programme for professionals at the end of their career. Work in partnership with the Players' Union to support players in training, financial literacy and other important issues. Because after football there is a future.

Objectives:

Raise awareness among the real protagonists of the Football industry of its enormous power to influence good behaviour; Promote reflection and debate about the themes that are often extended to the field; Start preparing the players' future, making their post-career process less complex; Help find a direction and take the weight off before the end of their career.

Return to the community:

This project is based on a future perspective of supporting Professional Football players, in training linked to areas of daily life, providing them with tools to achieve stability after leaving their football career.

3.4.4.5 GRANTS FOR FOOTBALL TRAINING - FOOTBALL FOR ALL

Project description:

The Football for All project aims to provide an integrated solution for children and young people in situations of need and vulnerability. The FFLPFP aims to ensure the enrolment and continuance of children and young people in need in the youth academies of local football teams. From a co-responsibility perspective, this project will also have the support of a multidisciplinary network of partners involved in supporting the consequent issues such as sports kits.

Objectives:

Create conditions to respond to the specific needs of the population; Prevent social exclusion; Foster sense of belonging and social identity; Contribute to the dissemination of the beneficial values of sport, and of football in particular.

Return to the community:

This project promotes the practice of sports and equal opportunities, affirming professional football as a driver for the preservation of good social practices within the academy grounds of the community clubs.

3.4.4.6 HOLIDAY CENTRE

Project description:

The FFLPFP plans to organise a summer camp for children and young people in vulnerable situations. The action will be implemented seasonally, preferably during school holidays, lasting two weeks at a location to be defined. Using the power of football, we intend to create sporting actions/activities in order to improve the skills and preferences of these children and young people.

Objectives:

Contribute to the dissemination of the beneficial values of sport among these children;

Organise and promote activities aimed at children, with the purpose of providing an educational, sporting, recreational and leisure programme; Promote the social inclusion of the most vulnerable people and groups; Developing activities that promote the social and cultural life of the community.

3.4.5 SCIENCE AT THE SERVICE OF FOOTBALL

3.4.5.1

CENTRE OF STUDIES AWARD

Project description:

The Centre of Studies Award, now in its 5th edition, is a complement to the promotion of the whole research area of the Fundação do Futebol - Liga Portugal, with the purpose of bringing new ideas, projects and finding human resources that can integrate the sector, with high levels of competence.

Objectives:

Foster research and entrepreneurship in the football sector and related themes; Promote studies/research work and new projects among stakeholders in the sector and the general public; Create a joint network that promotes innovation, research and value creation in the area of Professional Football; Create paths that allow the implementation of new ideas and projects in Professional Football.

Return to the community:

This project has the capacity to contribute to the valorisation and dissemination of projects related to Football, contributing to the dissemination of the network of contacts and studies on the area. The implementation of new ideas and the promotion of creative minds translate into the development of organisations and the involved sectors, actively contributing to the progress of Professional Football.

4 MACRO schedule of activities 2022-23

5 PROPOSED OPERATING BUDGET 2022-23

5.1 INTRODUCTION

After a season of great progress and with a stronger budget dimension, the 2022-23 season presents itself for the Fundação do Futebol - Liga Portugal as a period of growth and budget consolidation.

The stabilisation of the institutional partnership with Santa Casa da Misericórdia de Lisboa, with the contract renewal, will allow for maintaining a conscious and dedicated work, so that the Fundação do Futebol - Liga Portugal may continue to meet its main goal of developing actions that create value for Civil Society, through the values of football.

The support of its founder - Liga Portugal - will continue to be a mainstay of the Fundação's activity. With all direct and indirect expenses properly allocated to the Fundação, this budget reflects the entirety of the activities carried out. Thus, we will continue, in a thorough way, to control all the Fundação's expenses, through various internal control mechanisms and also by maintaining an efficient and competent structure, adjusted to the reality and the goals to be achieved.

Distributed across the five main areas of activity of the Fundação do Futebol: social inclusion, environmental sustainability, major humanitarian causes, protection of values, and science and technology at the service of football, total income is forecast at €1,103 million, and total expenses at €1,097 million, resulting in a positive operating result of €5,360.

It is therefore presented a solid budget, of sustained growth and ambition, in a continuous perspective of expansion of activities and notoriety of the Fundação do Futebol - Liga Portugal, based on a plan of activities sustained on the fundamental principles of its activity.

5.2 INCOME

The income of the Fundação do Futebol - Liga Portugal comes from four major sources: funds from the founder, donations from individuals, corporate donations and governmental and international incentives.

Regarding donations from individuals, the following are foreseen:

Fans - Individuals involved in the project who regularly contribute exclusively to the payment of membership fees. In exchange for their regular participation, they receive a set of benefits stipulated in the Fans and Sponsors Regulations;

Friends - People who occasionally donate goods, services or money to the Fundação.

As far as donations from companies are concerned, they can be divided into the following categories:

Sponsors - Companies that are involved sponsors, who regularly contribute with the payment of membership fees; hence, and in exchange for their regular contribution, they are given a set of benefits stipulated in the Regulations for Members and Sponsors;

Partners - Companies which partner with the Fundação for a project, event or action, for a specific purpose, in money, products or services;

Supporters - Companies that occasionally donate goods, services or money to the Fundação.

In addition to the sources of income mentioned above, fund-raising is also planned, resulting from the activities and initiatives to be implemented by the Fundação, namely:

Direct Fundraising - fundraising campaigns; Social auctions;

Charity events; Commercialisation of activities; Commercialisation of products.

The 2022-23 season already represents the Fundação's fourth year of activity, so, after the initial implementation phase, in which there was a need for greater support from the Founder, supporting most of the activities performed by the Fundação, it is now expected that the activities developed become self-sustainable.

It is clear that, with the allocation of all direct and indirect structural expenses of the Liga Portugal to the Fundação do Futebol, the income obtained by the Fundação is not yet sufficient to cover all of them, so the financial support of the Founder will be necessary, representing about 44% of the income, which is expected to decrease over time, thus moving towards a total autonomy of the activity of the Fundação do Futebol.

5.3 EXPENSES

The expenses are divided by the different areas of activity of the Fundação do Futebol - Liga Portugal, along with the development of specific projects in each of these areas, and it is estimated that they comprise 46% of the budgeted expenses.

There are also some events across the different areas, integrated into the main events developed by Liga Portugal, namely the Final of the League Cup, which will represent around 20% of the expenses.

Regarding administrative, structural and institutional marketing costs, these will be fully covered by the Fundação, and the technical team responsible for the development of the projects foreseen in this activity plan currently belongs to Liga Portugal.

Thus, for this 2022-23 sports season, a total income of €1,103,00 is expected with the following distribution:

Thus, for this 2022-23 sports season, expenditure totalling €1,097,640 is foreseen with the following distribution:

5.4 OPERATING RESULT AND FINAL COMMENTS

The expected result for the 2022-23 season is €5,360, which represents a very balanced budget proposal.

Although the Fundação do Futebol - Liga Portugal does not aim to obtain positive economic results, it will seek to have a rigorous and sustainable budget each year, in order tomism, and maintain a trajectory of activity growth, increasingly asserting itself as a solid and stable project recognised by the public.

The budget proposal presented is both prudent and solid, so we hereby propose the approval of this budget, so that Fundação do Futebol's services can carry out the proposed activity plan, bounded by the strict compliance of this budget.

5.5 SUMMARY MAP OF THE OPERATING BUDGET

In the table below you can see a detailed breakdown of all expenses and income foreseen for this financial year.

EXECUTED 2019-20 EXECUTED 2020-21 PREDICTED 2021-22 BUDGET 2022-23

TRANSPARENCY

The Fundation do Futebol – Liga Portugal provides for consultation on it’s website. fundacaodofutebol.ligaportugal.pt

• Statutes

• Dispatch of Recognition

• Code of Conduct

CONTACTOS FUNDAÇÃO DO FUTEBOL

Services are avaliable on weekdays from 9:00am to 19:00pm.

LIGA PORTUGAL HEADQUARTERS:

M: Rua da Constituição, nº 2555 4250-173 PORTO

T: 22 834 87 40 |

F: 22 834 87 56

GPS: 41° 9’ 53.315” N 8° 37’ 41.219” W

LISBON OFFICE:

M: Torre Monsanto -Rua Afonso Praça, Nº 30, Piso 10 Miraflores 1495-061 ALGÉS

GPS: 38° 42’ 56.0” N 9° 14’ 03.9” W

LIGA PORTUGAL:

E: geral@ligaportugal.pt

FUNDAÇÃO DO FUTEBOL - LIGA PORTUGAL:

E: fundacaodofutebol@ligaportugal.pt