INSTITUCIONAIS

3.4 PROJECTS BY AREA OF ACTIVITY

Social Inclusion, Major Humanitarian Causes, Environmental Sustainability, Science at the service of Football and Protection of Values are the flagships of the Fundação do Futebol - Liga Portugal, which will continue to be strongly promoted. Initiatives based on these principles will be given priority throughout the other activities.

3.4.1 SOCIAL INCLUSION

3.4.1.1 RECOOPERAR PROJECT - THEY MAKE THE DREAM COME TRUE!

Project description:

The ReCooperar project provides for the renovation of sporting facilities in institutions/non-governmental organisations.

Objectives:

Bringing different realities closer together, valuing the experiences of those who have less contact with sporting infrastructures; Support underprivileged communities that are always enthusiastically receptive to social gatherings and sharing around the football;

Making dreams come true for children, young people and socially vulnerable groups; Use the power of Professional Football to change people's lives; Bringing the Clubs closer not only to the Fundação do Futebol but to their communities.

Return to the community:

Professional football is inclusive and does not forget the most disadvantaged or vulnerable, becoming a very important means of creating moments of fun and conviviality that mark the experience of those who have few chances to have access to the football industry. It will be possible to build closer relationships with social groups that represent the need to spread and promote the values inherent in football.

3.4.1.2 A CAUSE FOR ALL

Project description:

With the intention of tackling social exclusion, this project aims to recreate a tournament with the magic of professional football between members of various institutions of the Portuguese Association of Parents and Friends of the Mentally Handicapped Citizen. With the aim of acting as a driving force for a more inclusive and supportive future, to make a difference in equality on and off the pitch.

Objectives:

Raise awareness of the challenges that people with disabilities face; Support institutions and associations that defend the interests of the disabled; Promote the relationship with the community, fostering inclusion and active participation in social life; Make Professional Football stand out as a driver of social change.

Return to the community:

The main purpose of this project is to enable differentiated experiences that promote equality. People with some kind of disability will be able to participate in an event designed and adapted especially for them with a bet on an experience similar to a Football match.

3.4.2 ACCESSIBLE FOOTBALL

Project description:

The Environmental Sustainability subject is increasingly essential to be worked on in all spheres of action, and Professional Football should set an example, as it does in so many other areas. In the 2022-23 sports season, the focus will remain on upholding good environmental practices and improving implementation assets. Following an evolutionary approach referring to the previous sports season, the planned actions will support the awareness of Clubs, stakeholders and supporters.

Objectives: Raise awareness on the importance of good environmental practices; Provide support tools to Clubs for the implementation of required measures; Recognise Professional Football as an industry that is concerned about the environment.

Return to the community:

The projects linked to the area of environmental sustainability involve an indirect return in the community, insofar as their implementations foresee short, medium and long-term results aimed at environmental improvements both in terms of practices and procedures.

3.4.3 MAJOR HUMANITARIAN CAUSES

Project description:

Support and dissemination of major humanitarian causes of a social, national and international nature, by carrying out campaigns or specific operational actions and others that defend and uphold the values endorsed by football and the Fundação do Futebol - Liga Portugal. A project with strong involvement from the partners, national and international social institutions, local authorities and sponsors of the Liga Portugal, as well as sponsors of the Clubs.

Objectives:

Cooperate with entities that promote or organise campaigns in support of major national and international humanitarian causes; Associate the Fundação do Futebol - Liga Portugal with the best practices and flagships involving Professional Football and its altruistic action;

Strengthen relationships and partnerships that ensure constant and frequent collaboration on behalf of Professional Football and its community; Increase the notoriety of the Fundação do Futebol - Liga Portugal, reinforcing its position among the institutions with the most visibility.

Return to the community:

The initiatives led in this line of action assume a greater reach, given their joint efforts and promotion. They serve as an example of mutual help and good articulation among several entities towards a common goal and encourage campaigns in articulation with other institutions/foundations/partners, demonstrating how to work well in partnership.

3.4.3.1 EQUALITY/NO TO RACISM

Every sports season, the Fundação do Futebol - Liga Portugal leads a campaign focused on valuing equality on and off the pitch. The initiative aims to bring together all the Clubs of the professional leagues in a joint mission to fight discrimination at all levels of intervention. This season the action enters its 4th edition, making this subject an ongoing commitment year after year.

3.4.3.2 HUMAN RIGHTS DAY

In an evolving logic, the International Human Rights Day will continue to be celebrated within the scope of Professional Football. This initiative will challenge the fans to a profound reflection on the most basic rights of the human condition, which are not always respected. The Fundação do Futebol - Liga Portugal will count, once again appealing to the involvement of all Clubs in a joint message. The Universal Declaration of Human Rights was adopted by the United Nations Organisation on December 10, 1948, with the purpose of recalling that all people have fundamental human rights.

3.4.4. PRESERVATION OF SOCIAL VALUES

3.4.4.1 MUNDO D’O LIGAS

Project description:

The Mundo d'O Ligas project, which falls within the scope of protecting values, seeks to captivate the younger audience through initiatives, actions, activities and activations which use the Liga Portugal mascot as the central character: O Ligas and also the other mascots of the Clubs from its competitions.

It is the intention of the Fundação do Futebol - Liga Portugal to arrange regular visits to Institutions/Organizations, as well as the creation of official products and initiatives with the aim of promoting the values that cover the existence of the O Ligas and the Fundação do Futebol - Liga Portugal: equality, fair play, team spirit, mutual help and inclusion.

Objectives:

Bringing a younger audience into the world of Professional Football and its inherent values;

Address the benefits of sports and football in a playful and captivating way to all; Promote the Liga Portugal mascot in close cooperation with the professional football mascots, highlighting the advantages of having mascots in terms of marketing and promotion of the Clubs themselves in a joint effort between clubs and the bodies that govern Professional Football;

Visits to Institutions/Organisations in order to promote the product, providing moments of interaction and entertainment between children and the different mascots; Produce digital content with stories of "O Ligas", and other mascots, in the Institutions, taking their stories and adventures to the children.

Return to the community:

Mundo d'O Ligas promotes the combination of Football and Culture through stories, practical and effective actions for the younger generation, for whom there is currently less connection with Professional Football. The visits to Institutions/Organisations will provide greater interaction with the target audience of O Mundo d'O Ligas, presenting to the children the protagonist and the actors in the stories, encouraging the target audience to follow the sport.

3.4.4.2 FOOTBALL HEART

Project description:

Coração Futebol (Football Heart) is a project based on the dissemination of the great values associated with sport in general and football in particular, through storytelling in multimedia productions. It will feature ten exhibitions that will focus on the connection between football and the lives of fans, highlighting examples of good values that we want to be conveyed.

Objectives:

Spark the emotions of football fans through multimedia productions; Contribute to the dissemination of the values associated with Football; Promote the connection of supporters with more sensitive topics.

Return to the community:

This project will contribute to a greater reflection of the fans about the importance of sports in general and football in particular for a more sustainable and fairer society, in the most diverse themes.

3.4.4.3 THIS GOWN HAS POWERS

Project description:

This project consists of converting official Club jerseys that cannot be reused, for example from previous sports seasons or alternative kits, into hospital gowns for hospitalised children in hospitals and oncology units. The great purpose of this action is to bring joy to these children, contributing indirectly to the recovery process, and strengthening the emotional bonds with the Clubs.

Objectives:

Strengthen the link between communities and professional football; Support children who are physically and emotionally fragile; Contribute to the positive impact and creation of positive change in the field of paediatric health.

Return to the community:

This Gown Has Powers will not only provide a different day when the gowns are handed over, but it will also provide hospitalised children with a symbolic piece that will give them all the strength and joy they need throughout their recovery process.

3.4.4.4 FOOTBALL AND THEN?

Project description:

Development and implementation of a training programme for professionals at the end of their career. Work in partnership with the Players' Union to support players in training, financial literacy and other important issues. Because after football there is a future.

Objectives:

Raise awareness among the real protagonists of the Football industry of its enormous power to influence good behaviour; Promote reflection and debate about the themes that are often extended to the field; Start preparing the players' future, making their post-career process less complex; Help find a direction and take the weight off before the end of their career.

Return to the community:

This project is based on a future perspective of supporting Professional Football players, in training linked to areas of daily life, providing them with tools to achieve stability after leaving their football career.

3.4.4.5 GRANTS FOR FOOTBALL TRAINING - FOOTBALL FOR ALL

Project description:

The Football for All project aims to provide an integrated solution for children and young people in situations of need and vulnerability. The FFLPFP aims to ensure the enrolment and continuance of children and young people in need in the youth academies of local football teams. From a co-responsibility perspective, this project will also have the support of a multidisciplinary network of partners involved in supporting the consequent issues such as sports kits.

Objectives:

Create conditions to respond to the specific needs of the population; Prevent social exclusion; Foster sense of belonging and social identity; Contribute to the dissemination of the beneficial values of sport, and of football in particular.

Return to the community:

This project promotes the practice of sports and equal opportunities, affirming professional football as a driver for the preservation of good social practices within the academy grounds of the community clubs.

3.4.4.6 HOLIDAY CENTRE

Project description:

The FFLPFP plans to organise a summer camp for children and young people in vulnerable situations. The action will be implemented seasonally, preferably during school holidays, lasting two weeks at a location to be defined. Using the power of football, we intend to create sporting actions/activities in order to improve the skills and preferences of these children and young people.

Objectives:

Contribute to the dissemination of the beneficial values of sport among these children;

Organise and promote activities aimed at children, with the purpose of providing an educational, sporting, recreational and leisure programme; Promote the social inclusion of the most vulnerable people and groups; Developing activities that promote the social and cultural life of the community.

3.4.5 SCIENCE AT THE SERVICE OF FOOTBALL

3.4.5.1

Centre Of Studies Award

Project description:

The Centre of Studies Award, now in its 5th edition, is a complement to the promotion of the whole research area of the Fundação do Futebol - Liga Portugal, with the purpose of bringing new ideas, projects and finding human resources that can integrate the sector, with high levels of competence.

Objectives:

Foster research and entrepreneurship in the football sector and related themes; Promote studies/research work and new projects among stakeholders in the sector and the general public; Create a joint network that promotes innovation, research and value creation in the area of Professional Football; Create paths that allow the implementation of new ideas and projects in Professional Football.

Return to the community:

This project has the capacity to contribute to the valorisation and dissemination of projects related to Football, contributing to the dissemination of the network of contacts and studies on the area. The implementation of new ideas and the promotion of creative minds translate into the development of organisations and the involved sectors, actively contributing to the progress of Professional Football.

4 MACRO schedule of activities 2022-23