3.3 POSITIONING PROJECTS

Keeping the Fundação do Futebol - Liga Portugal with high notoriety is a goal to be consolidated in the coming season. This goal can be achieved by continuing with communication projects such as the Liga-te à Fundação television program, the Monthly Social Responsibility Awards, the Liga-te à Fundação Talks, and the creation of exclusive pages about Social Responsibility attached to editions of Liga Portugal's magazine 'Liga-te'.

3.3.1 SOCIAL RESPONSIBILITY MONTHLY AWARD

Project description:

The monthly awarding of the most impactful initiatives of the Clubs in the area of Sustainability - Social Responsibility Award - handing them a physical prize in line with others awarded with the same periodicity by Liga Portugal.

Objectives:

Promote and reward the efforts made by the Clubs in creating actions that generate value for society;

Motivate Professional Football to develop campaigns that shall be renowned by the Fundação do Futebol - Liga Portugal; Increase the number of actions, in both professional competitions, that result in effective help to the communities.

Return to the community:

Social change is required with a greater number of institutions working for the welfare of their communities, with the reaffirmation of Professional Football as a determined industry operating off the pitch and with the training and sharing of values such as equality and fairness. This reinforces the idea that Professional Football is an unsurpassable vehicle of positive and necessary values in society.

3.3.2 NFTS – NON-FUNGIBLE TOKEN

Project description:

This project aims to use new ways of raising funds, integrated into innovative platforms adjusted to new realities. It consists of the creation of NFTs of items related to Professional Football (e.g.: competition match ball, competition cup, etc.).

Objectives:

Reaching new target audiences with the use of innovative platforms; Cooperate with entities to raise funds for solidarity and social intervention causes; Include the social sphere in the implementation; Broaden the scope of Social Responsibility to other areas of intervention.

Return to the community:

This project will give fans the opportunity to purchase items of high symbolism linked to Portuguese professional competitions, thus strengthening the connection to the communities. Additionally, the values will serve as fundraising in partnership with social causes and social intervention.

3.3.3 LIGA-TE À FUNDAÇÃO

Project description:

A monthly ten-minute program, broadcast by SportTV, with content promoting and disseminating good practices and Social Responsibility actions, both from the Fundação do Futebol - Liga Portugal and the Sports Societies that comprise Professional Football. An impactful television content that demonstrates the driving force behind the initiatives carried out.

Objectives:

Promote and announce the initiatives of the Fundação do Futebol - Liga Portugal and the Sports Societies, within the scope of their social responsibility programs; Increase notoriety of partner institutions as well as the Football as a product; Promote Social Responsibility in noble dissemination platforms; Increase the visibility/return of the Sports Societies towards their partners/sponsors; Promote Social Responsibility as a relevant, captivating topic of public interest.

Return to the community:

This television program shows how support/collaboration from Professional Football reaches its destination, highlighting its promotion as a tool for social action. Aware of best practices, this section enhances the Professional Football industry's image in the eyes of the public.

3.3.4 LIGA-TE À FUNDAÇÃO TALKS

Project description:

Informal 10-minutes-long conversations in television format, similar to those held in previous seasons, with an approach to the multiple aspects of Social Responsibility associated with Professional Football and its impact on society.

Objectives:

Keep the subject of Social Responsibility among the current sports and social topics; Promote debate and reflection on the role of Social Responsibility in improving society as a whole;

Highlight the role of Professional Football off the pitch and how its media reach helps communities;

Increase the notoriety of Professional Football and of all the Sports Societies, giving them time to communicate and promote their values.

Return to the community:

Inform society of the many things that can be done, combining a passion for Football with the civic duty to help, showing how Sports Societies feel and practice Social Responsibility. The link between fans and their favourite clubs will thus be strengthened, giving them a sense of pride in the Club they support.

3.3.5 LIGA-TE À FUNDAÇÃO BOOKLET IN THE LIGA-TE MAGAZINE

Project description:

Development of a booklet with reports and contents of the Fundação do FutebolLiga Portugal to be included in the magazine 'Liga-te', from Liga Portugal.

Objectives:

Provide partners with another channel for information regarding Social Responsibility actions;

Promote projects and initiatives with the Fundação do Futebol - Liga Portugal stamp; Cover several initiatives that can only be released in digital and/or television formats; Encourage reading;

Perpetuate the Social Responsibility actions;

Return to the community:

The Liga-te à Fundação booklet in the Liga-te Magazine is another information and interconnection tool between Social Responsibility and Professional Football. It represents a new product to be offered to partners and Clubs, and aims to strengthen the link between partnerships and institutional links.

3.3.6 UNLIKELY DUELS

Project description:

The Unlikely Duels project will be the new bet for the 2022-23 sports season following the positioning of the Fundação do Futebol - Liga Portugal. Bringing together a Social Responsibility officer from a large company and an influencer/player/ambassador in an informal podcast conversation on a pre-chosen topic.

Objectives:

Broaden the discussion of Sustainability in Professional Football to the community; Create viral content for the dissemination of the actions of the Fundação do FutebolLiga Portugal;

Create actions that encourage networking and expand the network of partners of the Fundação do Futebol and Liga Portugal.

Return to the community:

Informal conversations that bring together different views on the area of Sustainability and other pertinent topics. This new format will be another tool to amplify the values of the Fundação do Futebol - Liga Portugal values of greater contact with the public.

3.2 PROJETOS