Beyond boards

Lizzy Gosney

Brief_09

Beyond Travel

THE BRIEF

BACKGROUND

CONCEPT

Inspire young adults to travel, to learn about culture and see new things.

Young Adults, aged 18-30 are the majority of people who desire to travel. It has become increasinly popular to find the most stress-free travel process for the best value. People have also become heavily reliant on the ue of digital means to help plan and manage thier trip.

Create a company that provides useful information about travel that will advise and inspire young adults to go traveling.

COLLABORATION Lizzy Gosney, Amy Hill

Level 06

Lizzy Gosney

Brief_09

RESEARCH - EXISTING COMPANIES After making a decision that the company should provide only inspiration and information about places to visit, the research looked at other existing companies that provide the same service. ‘Lonely Planet’ and ‘Trip Advisor’ are probably the primary examples of this type of company, they look at places and users review the places they’ve been too.

Looking at the categories and type of information they show aided decisions into what the new travel guide would show.

A significant part of traveling recommendations is the ability to plan a trip and view it on a map this is an important digital development that most young adults will use, and then there are magazines that provide visuals and inspiration.

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

LOGO DEVELOPMENT Both digital and hand-drawn logos were developed.

The hand-drawn logo worked best with the aesthetic and nature of the magazine so this was the favourite idea moving forawrds. The varaitions were simplistic and informal. The most effective logo idea was one, which incorporated a small aeroplane flying upwards. This was relevant to the subject of travel and added a nice characted to the design.

Different colours were experimented with. Some of the designs were related back to different themes such as cruises, flights and adventure holidays. The Black was chosen as the main final colour due to its bold contrast against imagery.

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

Headings- ADAM C.G.PRO (Regular)

ABCDEFGHIJKLM NOPQRSTUVWXYZ

1234567890 !@£$%^&*()_-+=[]\”’”’:;.,/?

Body Copy- Pier Sans (Regular)

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*()_-+=[]\’:;.,/?

C75 M0 Y0 K100 R0 G185 B181

C0 M0 Y0 K100 R0 G0 B0

C15 M11 Y11 K0 R205 G206 B207

DEVELOPMENT - IDENTITIY The identity of the brand evolved around the theme of travel. The blue/green main brand colour was ocean-like, with the contrast of the bold black for bodycopy and title variations. The white and grey worked as neutral tones, ensuring the brand remained smart and simple. The font choices were modern and easy to read. Adam CG Pro had fun feel to it, applying to a younger audience. Pier Sans worked on a small scale, making it appropriate for the body copy.

C0 M0 Y0 K0 R255 G255 B255

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

DEVELOPMENT Collecting an existing magazine with an interesting format provided inspiration for the travel magazine.

Planning was made in the form of a diagram which assessed what would be created for the brief and what it needed to say. As well as this at a later time, wire frames where drawn in discussion which set of the layout and function of the app.

A significant part of traveling recommendations is the ability to plan a trip and view it on a map this is an important digital development that most young adults will use, and then there are magazines that provide visuals and inspiration.

Beyond Travel

Level 06

Lizzy Gosney

DEVELOPMENT - MAGAZINE Changes were made to the magazine such as changing the thumbnail images to hexagons to keep the pattern consistent. The images were altered to fit into three different sizes. The titles were all changed to left-alignment placed at the top end of the pages. A dust jacket was created to go around the magazine. This included a full bleed image of Park Guell - one of the attractions featured in the magazine.

Brief_09

Beyond Travel

Level 06

Lizzy Gosney

FINAL TRAVEL PACK As well as the magazine, the final pack also included postcards, luggage tags and a travel journal.

Brief_09

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

Beyond Travel

Level 06

Lizzy Gosney

Brief_09

Beyond Travel

FINAL APP The app uses the main bold brand colour throughout. It is free to download, providing users with further information about the different locations.

A significant part of traveling recommendations is the ability to plan a trip and view it on a map this is an important digital development that most young adults will use, and then there are magazines that provide visuals and inspiration.

The app is free to download and includes further information on the different locations. There is the option to add your favourite locations to your personal map, The app also includes reviews from other Beyond users around the world.

Level 06

Lizzy Gosney

FINAL TRAVEL PACK The app requires a personal log in. The rest of the user experience is personalised to meet the needs of each individual user. Once signed in, the user is asked to pick a city of interest and from this they are presented with different categories of interest. The tags and locations can be saved to a map, or saved to re-vist at a later date. There are options to read other Beyond user’s reviews and leave a review of your own. The app effectively works as a digital log and overview of your trip.

Brief_09

Beyond Travel

Level 06