Lizzy Gosney
Brief_07
THE BRIEF
BACKGROUND
Brand the ‘Northern Powerhouse’ and create awareness of it’s many and varied attributes to the rest of the world. Focusing on the name ‘Capital North’.
The government has recently revealed a strategy to develop the North of England as a second economic capital in Britain to redress the economic balance across the country and to compete on the world stage. They are calling this strategy ‘Northern Powerhouse’.
COLLABORATION Lizzy Gosney, Isabel Tanner, Ellen Setterfield, Laura Bruce
DBA/Collaboration
The government believes that, by improving the transport infrastructure through HS3, connecting Leeds to Manchester, and tapping into the huge potential of the North of England, the North will become the globally significant economic force it has always promised to be.
Level 06