Sangria boards

Lizzy Gosney

Brief_10

THE BRIEF

BACKGROUND

Create a logo and identity for Sangria Kong.

Sangria Kong is a young, independent Hip Hop beat producer. His music incorporates a broad range of unique, experiemental sounds. As part of his promotional means, he required an identity which could be placed on to a Bandcamp, Soundcloud, mixtape and smaller ephemera such as stickers and flyers.

Sangria Kong

Level 06

Lizzy Gosney

LOGO DEVELOPMENT This project allowed for a lot of creative freedom.

The logo was drawn as a vector in Illustrator and manipilated using different stroke styles. The playful nature of the logo intends to reflect the artist’s playful musical genre and interest.

Brief_10

Sangria Kong

Level 06

Lizzy Gosney

Brief_10

DEVELOPMENT - IDENTITY

DEVELOPMENT - IDENTITY

To bring a psycadelic, cosmic feel to the design, colour was incorporated from a scan of a damaged disposable camera photograph. This was manipulated and layered in Photoshop. Type was added to get an idea of the most effective designs. As a fun experiment, fruit was occasionally incorporated as a subtle reference to fruity spanish sangria.

The lovo ideas were also mocked up on to a cassette tape as the client had mentioned this as one of his future plans.

Sangria Kong Branding

Level 06

Lizzy Gosney

FINAL LOGO The final logo took a fun, informal and strongly characteristic form. The typeface was created in Illustrator using the pen tool. Different effects were then applied to the individual letter strokes to generate the bouncy typyface shown about. The logo reflects Sangria Kong’s personality, but also his strong interest in multiple genres of music.W

Brief_10

Sangria Kong Branding

Level 06

Lizzy Gosney

FINAL DESIGN IN CONTEXT The design works most effectively in the context of fashion trends and musical ephemera. The final logo was mocked up on to various items to pitch the design in the clearest manner possible to the client.

Brief_10

Sangria Kong

Level 06

Lizzy Gosney

FINAL DESIGN IN CONTEXT The final designs were also designed and placed in a cassette tape case. This was experimented with vinyl originally, however the standard print out was just as effective and more durable. A slipmat was also mocked up as another possible way the designs could be pushed.

Brief_10

Sangria Kong

Level 06