LIZZY GOSNEY COP3 LEVEL_O6
How has hip hop evolved since it began in 1970 and what impact has this had on consumerism?
What Do I Plan To research? The history of hip hop + how it became a global popular culture movement The relationship between hip hop culture and consumerism. How does hip hop influence a brand? How is the target audience engaged through the use of hip hop? Different interpretations and perceptions of hip hop Graffiti as branding
Theories and models to research Stuart Hall - The Circuit of Culture
The Shannon-Weaver Mathematical Model
Interaction & reflection Reasons for different perceptions
Graffiti Artists Cope2 - Adidas Revok Rime Saber Ewok Kwest Bacon Scam Askew Mad C Utah Ether Jays
Study Resources So Far Books: -Audiovisuology Compendium: See This Sound -Cultures of Popular Music -Listen, Whitey! -Spectacular Vernaculars Recommended Films: -Wild Style -Style Wars Visits: -Afrika Bambaataa November 2014
-Mind Self and Society from the Standpoint of a Social Behaviorist Table of Contents: George Herbert Mead
“According to Mead, there are three activities through which the self is developed: Language, play, and game. Language allows individuals to take on the “role of the other” and allows people to respond to his or her own gestures in terms of the symbolized attitudes of others.”
HIP HOP BRANDS Dr. Dre - Beats 50 Cent - Vitamin Water Jay-Z - Rocawear Snoop Dogg - Money Supermarket P Diddy - DeLeon Tequila
Interaction is “the relation between two or more relatively independent things or systems of change which advance, hinder, limit, or otherwise affect one another, with reference both to body-mind relations and to interrelations between objects in the environment and between objects and the environment.� The Dictionary of Philosophy and Psychology
Cop3 Practical Focus on the visual perceptions and representations of hip hop, as opposed to previous approach of race and gender roles. Consider producing an interactive response to hip hop - possibly create an installation? Could potentially collaborate with a musician to produce/create a piece of hip hop.
Create identity for a current hip hop night based on research and findings from dissertation. Either find a new hip hop night to form branding and identity or a re-brand an existing one. Failing this, you could pitch and propose your own idea from scratch. Experiment with info graphic concept. Could create a logo for hip hop or create something to map out the different areas of hip hop