t w o o n e s i x BRAND GUIDELINES
LOGO Where possible the Two Six One logo should always appear in gold and black. In situations where metallic ink cannot be used (such as RGB or CMYK mode) it can be substituted with yellow.
70.5°
The ‘TWO ONE SIX’ text of the logo should always be black or white and can never be transparent. At no time can the logo appear in grey or as a tint of the yellow. The Two One Six logo should always be on a 70.5° angle. Any other positioning is incorrect.
Logo size 14mm
The Two Six One logo has been designed to be reproduce at a minimum height of 8mm. There is no maximum reproduction size.
LOGO VARIATIONS Alternative Logo Use Where neccesary, the Two One Six logo may include a framed edge to increase visibility. No other variations may be used. The background should always be either black or white and never transparent.
Ordinary logo with black framed edge.
Inverted logo with gold framed edge.
LOGO MISUSE
Do not use a background colour without a black border.
Do not use a gold/yellow border. This should be black only if essential.
Do not use white for the hashtag.
Do not use logo without inclusion of the hashtag.
TYPOGRAPHY Two One Six uses the modern typeface, PTF Nordic Rnd. Any subheadings should be written using the typeface OCR A Std. If any body copy is to be used it smust be written in Avenir Book.
ABCDEFGHIJKLMNOPQRSTU VWXYZÆOE&0123456789 abcdefghijklmnopqrstuvwxyzßæoeABCDEFGHI JKLMNOPQRSTUVWXYZÆOE&0123456789*#@+<=>'"÷±%‰⁄? £$€ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\]{|}®©TMÄÅÂÁà ÀÇÉÊËÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáàâäãå çéèêëíìîïñøóòôöõùûüÿ†‡§ao¬•¶ı°`~^ˆ?•-–_
abcdefghijklmnopqrstuvwxyzßæoeABCDEFGHIJKLMNOPQRST UVWXYZÆOE&0123456789*#@+<=>'"÷±%‰⁄?£€ƒ¥¢,.:;...“”‘’ «»‹›·‚„!?¿¡(/)[\]{|}®©TMÄÅÂÁÃÀÇÉÊËÈÍÎÏÌÑØÓÔÒÖÕÜÚÛÙŸáà âäãåçéèêëíìîïñøóòôöõùûüÿ†‡§ao¬•¶ı°`~^ˆ?•-–_
COLOUR Two Six One uses gold as its main colour with yellow as an on-screen and CMYK print alternative. When the logo must appear in mono, it may use black only. No other colour variants or tints of yellow can be used. Maroon may be used for design features but should never be used for the logo.
C=0 M=0 Y=100 K=0
C=0 M=0 Y=0 K=100
C=43 M=98 Y=30 K=31