Submission boards 111214

Lizzy Gosney

Brief 01

Yamaha

Concept GDAY - Graphic Design Awards Yamaha is a competition brief seeking a new form of identity for Yamaha with a main focus on the Japanese term ‘KANDO’ - meaning ‘for the heart’ or ‘to be deeply moved.’

With this in mind, the competition asked Grapic Designers worldwide to think about a new and creative solution which clearly represented both the music and motor elements of the company.

This brief asked for the two elements to be presented together through the identity of ‘Kando’, whether it be a logo, brand or small mark, this brief was reasonably open to interpretation.

1/4

Level 06

Lizzy Gosney

Brief 01

Yamaha

Logo Variations This concept has been created to function as a universal symbol of the Japanese word “KANDO”, meaning for the heart “to be deeply moved”. The symbol consists of two downward facing hearts. They are facing downward to suggest a sense of deep movement. The two hearts placed next to one another form a capitalised ‘M’. This M represents M for Music and also M for Motors.

2/4

Level 06

Lizzy Gosney

Brief 01

Yamaha

Poster Variations In order for this Kando identity to be shown in context, this project took the form of a poster campaign. Through the use of the Kando logo and bold imagery, the concept has been produced as a series of four posters.

The posters intend to celebrate and raise public awareness of the two separate fields of Yamaha - Yamaha Music and Yamaha Motors.

3/4

Level 06

Lizzy Gosney

Brief 01

Yamaha

Poster Variations There a are two poster styles; one with the Kando identity as the prominent feature, and with more focus on imagery. The change between a keyboard and a motorbike is reasonably subtle. This is to encourage people to look more carefully at the campaign and experience Kando for themselves.

4/4

Level 06

Lizzy Gosney

Brief 02

DR.ME

Concept 1 This was a one-day brief set by DR.ME where we were asked to carry out three tasks in pairs.

The first was to produce a vinyl cover for a limited edition 12� of a mix Evian Christ called duga-3.

This design encompassed three main elements: wings of a bird to represent the woodpecker sound in the song, the duga-3 structure itself and a central feature from a propeller to represent the faint sound of a helicopter.

1/3

Level 06

Lizzy Gosney

Brief 02

DR.ME

Concept 2 The second brief was to create a poster for a music event. The fonal outcome included a distorted image of the main band; Odonis Odonis, with a colourful overlay to represent the white noise sound effects heard in some of their music. The overall tone of voice was informal yet bold.

2/3

Level 06

Lizzy Gosney

Brief 02

DR.ME

Concept 3 The third brief was to create a piece of art separate from our pairs to no brief and for no reason other than the process of creativity and artistic freedom.

3/3

Level 06

Lizzy Gosney

Brief 03

D.S.M

Background The aim of this project was to take an existing brand, which was currently not a wonderful experience, and think of an effective re-brand.

With the topic of recycling, this project took the form of ‘Patch’ - a typographic recycling system. The idea was to encourage people to interact with large structures as a method of recycling, at the same time as taking part in a recycling programme.

The structures would be placed in various busy urban environments where they would be easily accessible.

This idea was inspired by research carried out into Southbound Festival in Australia.

1/2

Level 06

Lizzy Gosney

Brief 03

D.S.M

Logo The final logo is bold, vibrant and intends to stand out. The dashed line around the edge resembles the stitching of a patchwork - hence the name.

Patch

Patch 2/2

Level 06

Lizzy Gosney

Brief 04

Rox Vox Jewellery

Concept Rox Vox is an independent jewellery company selling a broad range of pieces including silver, pearls, rose quartz and a variety of more unusual items such as dichroic glass.

This brief included a logo design, engraved boxes and stickers as packaging and vinyl signage. The design work was to be used for a Christmas jewellery sale. (Event photos coming soon)

1/2

Level 06

Lizzy Gosney

Brief 04

Rox Vox Jewellery

Rox Vox Boxes The logo was engraved into a selection of three different sized boxes. These were produced as personalised packaging to be sold with the jewellery.

The boxes were engraved using a raster effect on on the laser cutter.

2/2

Level 06

Lizzy Gosney

Brief 05

Intern Magazine

Concept Seed Magazine is: • A collectable magazine functioning as a catalogue of film directors. Aimed primarily at art students and film fanatics but appropriate for wider and more general audiences.

• Each issue features a key director as the ‘seed’ - essentially planting seeds of knowledge as the the magazine grows.

• Success/ progression of the magazine will be measured through the growth of our fan base and feedback/ input from our readers - who do they want to know more about?

• There will be a main focus on the Director featured on the front cover but also include references and short article/extract about new and upcoming directors or people who haven’t yet received the credit they deserve. This would be relevant and related to the main director.

• £10 per issue

1/2

Level 06

Lizzy Gosney

Brief 05

Intern Magazine

Final Cover Designs

2/2

Level 06

Lizzy Gosney

Brief 06

Nation of Shopkeepers

Concept This project celebrates the 40th anniversary of Hip Hop – a global phenomenon and cultural movement founded in 1974 by Afrika Bambaataa.

1/3

Level 06

Lizzy Gosney

Brief 06

Nation of Shopkeepers

Concept Each year is presented in the form of vinyl records with a different Hip Hop song for every year. The chosen songs have been determined by their release dates as opposed to their success or popularity. The collection of tracks essentially functions as a visual timeline of Hip Hop music over the past forty years.

2/3

Level 06

Lizzy Gosney

Brief 06

Nation of Shopkeepers

Concept In addition, four vinyl coasters were produced – one for every decade. The coasters require to be spun in order to read each lyric, in the same manner a record would be spun on a turntable to produce sound.

3/3

Level 06