LIL+ Magazine October 2024

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LOCATION

IKOYI & BANANA ISLAND

Editor’s Note

Lagos Fashion Week 2024 Featured Column: Dressed Down and Up

10 LEADING FASHION BRANDS IN NIGERIA Spot of the Month: Dodo Pizza Spot Review: Nkoyo Interview With Tosin Ogundadegbe

Interview With Alexandra Obochi

Elvis Osifo Editor-in-Chief, Lost in Lagos Plus Magazine IG: @edo.wtf

EDITOR’S NOTE

Cult-like Support

The Nigerian fashion scene is a cult. Controversial? Well, we’ll see.

Fashion, in its purest form, is storytelling. And back here, we have different voices telling one story—a story so personal and intricate that it’s woven into the very fabric of who we are. Our fashion scene may seem small, but it is a tightly-knit community brimming with influence, doggedness, support, and creativity.

Our designers, stylists, models, photographers, journalists and other creative players in the industry are torchbearers amplifying our voice through their crafts— unapologetically. Through their rugged resilience, the world has gotten a glimpse of who we are.

We’ve come a long way, too, evolving from local audiences to global recognition. And now, the world is our muse. This issue is a love letter to that journey. A comprehensive look at our past, present, and future. We’re celebrating the pioneers who laid the foundation and new players daring to take African fashion further than ever imagined. And who better to guide us through this reflection than Lagos Fashion Week? This

partnership feels nothing short of destined—a match tailored, corseted, beaded, styled, and accessorised in heaven.

Unsure of where to start? Check out our list of ‘Top 10 Leading Fashion Brands in Nigeria’ and our ‘Top 5 Leading Bespoke Designers In Abuja.’ Find out Awari’s Impact In Africa’s Lifestyle and Tourism Markets, and how Nigeria is charting its fashion path to a greener future. Omoyemi Akerele holds sustainability close to her heart and The Style Infidel will rather keep trends at arm’s length. You’ll drop your jaw when you see what Isaac John can get done in 12 hours, but be ready to pick it back up so you can hold it and ponder, upon reading Rukky Ladoja’s take on how embarrassing it is to ask African brands about sustainability.

There’s a lot to dig into this issue, so run through the pages and live it up!

#DiscoverNigeria

#ExperienceNigeria

#LostinLagosPlus

#LostinLagosPlusMagazine

LOST IN LAGOS 8.9 October 2024 Title: Fashion Rewind FOUNDER Tannaz Bahnam PUBLISHED BY Knock Knock Lifestyle Solutions Ltd PRINTER Mapleleaf Press Ltd EDITOR-IN-CHIEF Elvis Osifo EDITOR Pelumi Oyesanya DESIGN Ernest Igbes

CONTRIBUTORS Elvis Osifo, Pelumi Oyesanya, Ernest Igbes, Faith Nnamdi, Mona Zutshi Opubor, Glory Adekahunsi, Rukky Ladoja, Tosin Ogundadegbe, Peter Oshbor, Georges Sakr, Victor Akhere, Isaac John, Jehoada Adamu, Alexandra Obochi, Joseph Enomona Udile, Arthur Lambo, Ijeoma Balogun, Chiamaka M. Friday, Bilikisu Agbaje, Somsi Mba-Uzoukwu. Cover Credit: Lagos Fashion Week.

#GOTTAHAVEIT

A bit about the Products of the Month

Every month, three products are selected from businesses in Nigeria and shared with you to appeal to your senses. They range from cool, functional items that become indispensable, intimate items that make for thoughtful gifts, to artefacts you can splurge on and everything in between. This month, I made three picks that should maximise your entertainment and delight you.

Silk Salve Mint Lip Balm by Topicals

Gloss and Cunt

Slicker than your average lip balm. This vegan, barrier-building balm instantly hydrates, soothes, and protects even the driest lips, for shine plus relief that lasts all day. It’s also the perfect fashion accessory. Rumour has it that the girlies are obsessed with this. It’s more than just functional—it’s a sexy, must-have accessory for anyone who loves lip care with a high-fashion edge. Silk Salve offers more than just lip service!

@topicals

Woke Collection by Kiing Daviids Your best foot forward

Kiing Daviids has constantly propelled footwear fashion with his forwardthinking statement pieces, and this charmed, Woke Split Toe is in the front seat of this ride. With a focus on quality, comfort, and sustainability, the avant-garde footwear makes a statement. An unofficial review of this absolutely stunning piece is that it would keep your feet warm but give your enemies cold feet. @kiingdaviids

The Manilla Set by Lois Regalia

Yes, you just struck gold

Inspired by West African currency, The Manilla Set masterfully captures the essence of African art, commerce, and design. This exquisite jewellery collection reflects timeless elegance while celebrating the culture of love and heritage. Each piece in this collection speaks to the beauty of African craftsmanship, creating a bridge between ancient traditions and modern luxury. If you’re looking for jewellery that embodies both lavishness and meaningful cultural connections, this is it!

@loisregalia

I’m a 20-something-year-old living in Nigeria. I probably spend way too much time obsessing over self-care, food, tech and anything that makes my life easier. Like most people, I find randomly shopping online at odd hours therapeutic. For example, the fact that you picked up a copy of this magazine makes me like you. *Proceeds to add reader to cart!*

DRESSED DOWN AND UP

I’ve realised that many aspects of myself that I thought were personality traits were responses to growing up in a certain kind of household. My parents were charming in public–and still are. But to their children, they were difficult.

So, my anxiety, my terror of failure, my habit of bending so far backwards for others that I make decisions I am uncomfortable with? That is the result of being raised by parents whom I had to please. They did not know how to parent. What they did instead was offer constant negative feedback. It was as if their control was generated from berating their children, and if we were successful, they would diminish. So, every time I speak to my parents, they remind me that I am a disappointment and a source of shame. They do not understand how people as exceptional as themselves could have had a daughter like me.

I made my way through life taking up as little space as possible. It has been a difficult balance. I am meant to be perfect–so my parents can brag about me–but I must simultaneously be a loser. The dual reality I tried to inhabit threatened to tear my mind apart. What I did was that I excelled, while explaining it was a quirk of fate when I had a good outcome. I didn’t revel in my successes. I acted–and believed–I was the recipient of dumb luck because I was a dummy.

I raised my own children differently. I didn’t scream. I never hit, insulted or expected them to validate me. When my mom spent time with my sweet eldest daughter, she would ask, “Why is she like this? There’s no explanation. I wish my kids had turned out this way.” But the explanation was right in front of her. It was me. I raised my kids with love, so they radiated that energy back into the world. My parents, however, were unable to appreciate the work I did to reject our family dysfunction.

My appearance was a source of constant criticism. My mom told me I dressed like I was homeless, even though she looked scarcely better. And don’t get my started on my dad. He is often in a dirty tee-shirt and shorts at all times of the year. I stopped trying to dress well somewhere along the line. I stopped a lot of things and took refuge in my house with my children where it was safe, or so I thought. My parents still complained that they had wasted money on my education, and I was a failure. They wanted me to achieve like a top executive, yet still be free each and every day to tend to them.

I teach English literature at a top international school in Lagos now. Despite my upbringing, I have the best writing job and best teaching job that I could dream of in this country. I was able to raise my children when they were young, and when they became older, I was able to re-enter the professional world to follow my passions. This is a testament to my grit and ability to disregard the negative opinions of the people I loved most in the world.

We had a Back to School night last month to meet our students’ parents, and I carried a pretty outfit to school with me, feeling ashamed and self indulgent to be making a fuss over myself. But I ignored those messages I learned from my family of origin, and I wore my dress with pride. I can’t let my past limit me any longer.

Nigeria has forced me to fight to survive. It has forced me to inhabit my own life. I will always be grateful to this country for teaching me to stand up for myself and to stand strong.

Mona Zutshi Opubor is an Indian-American and Nigerian writer. She holds an MSt in Literature and Arts from the University of Oxford, an MA in Creative Writing from Boston University and a BA in English Literature from Columbia University.

Read more at www.monazutshiopubor.com

SPOT OF THE MONTH

DODO PIZZA

Iknow what you are probably thinking. It’s been a never-ending question and mind-boggling debate among dodo enthusiasts. But, no. ‘Dodo Pizza’ is named after the ‘Dodo Bird,’ and not the popular Nigerian staple food made from plantain.

yourself to a solo pizza date, hanging out with friends, or enjoying a family meal, this outlet feels like the perfect spot to fit in, relax, and enjoy the

Dodo Pizza has firmly established itself in Nigeria’s culinary landscape, boasting 16 stores since its debut in 2019. Following the notable achievement of opening its 1000th international store in Surulere, Lagos, Dodo Pizza celebrates its 5th anniversary with pride. Located at 93, Bode Thomas Street, this milestone outlet represents not only the brand’s expansion but also the strong connection between Dodo Pizza and Nigerian pizza enthusiasts. It has become a beloved destination for everyone, from solo diners to friends and families sharing the joy of a freshly baked, piping-hot pizza.

The moment those glass doors curve open at Dodo’s Surulere outlet, you step into an environment that is cute, vibrant, and welcoming. The space is shared with Dodo’s sister brands, Scoop’d and Krispy Kreme, giving it a fun, multifaceted vibe. Bright, lively colours envelop the space, paired with functional seating options ranging from cosy corners to spacious tables perfect for groups. A faux grass wall adds a touch of whimsy, ideal for those Instagramworthy shots, while the temperature and lighting create the perfect balance of comfort and relaxation.

For those seeking a more intimate setting, there’s an upstairs section that feels like a

Of course, the real star of the show is the pizza. Dodo’s pizza menu is a deliciously crafted journey, offering highquality pizza at a competitive price that makes it accessible to all. And then, their unique Nigerian twist—this is, after all, “Dodo Pizza.” The standout here is their dodo-inspired pizzas, the Dodo BBQ and Dodo Supreme, both topped with real plantain for that local flavour fusion you won’t find anywhere else. In August, they introduced the “Naija Flavas,” available in Beef and Chicken, a true ode to the classic taste of mama’s homemade meals. Alongside these local delights, the menu also offers crowd-pleasers like Pepperoni, Cheeseburger, and Margherita, as well as deluxe varieties like the Dodo Supreme and Naija Beef and Chicken. Another standout is the Pizzettas—their minisized pizzas that pack a punch. These bite-sized treats come in tempting flavours like Chilli, Shawarma, and Cheesy, offering a perfect snack or a quick meal on the go.

Dodo’s approach to crafting flavours is thoughtful and intentional. They don’t rush to create new varieties; instead, they focus on delivering the best to suit various palates. Whether you crave something tangy, spicy, or sweet, Dodo has something that will hit the spot. Their commitment to real quality, 100% mozzarella cheese, real Italian olive oil, and farm-fresh ingredients sets them apart from others. Their specials and combos offer even more value for money, catering to different customer

nights or catching up with a friend, the Combo for Two

NAIJA BEEF
NAIJA CHICKEN

comes with a large pizza, 4 chicken strips, and 2 soft drinks. The Pizza Duet—2 medium pizzas with 2 soft drinks—is perfect for a laid-back evening, while the Friends Deal is an ideal pick for a group hangout with 2 medium pizzas, a box of pockets, and 2 drinks. Families are well taken care of with the Family Deal, which includes a large pizza, 10 pieces of chicken wings, and 2 soft drinks, making it the ultimate bonding meal. And if you decide to order any of these with the Dodo Pizza App, you get a free, additional pizza on your first app order.

With 16 outlets, 21 pizza flavours, and an award for ‘The Most Loved Pizza Brand of the Year,’ Dodo Pizza is serving joy, one slice at a time, all across the country. What sets them apart, beyond their mouth-watering pizzas and competitive pricing, is their commitment to personalisation. At Dodo, you can have your pizza exactly how you like it. Every slice is designed to bring joy, and they understand that joy tastes different for everyone. Want a mix of flavours? No problem. With Dodo’s “half and half” option, you can combine two pizzas in one, making sharing even more enjoyable. Happiness now comes in big, small and half-in-half packages. Drop in on any of the Dodo outlets today to get a taste of joy.

SHAWARMA PIZZETTA
Scan for a sneak peak at the Surulere outlet

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Almost 50% of Nigerian brands are pre-ordered, hand-woven or hand-done. So it’s just so fundamental to how we work that having to answer to this name of sustainability is almost disrespectful to us as African brands, but here we are, right? We’re playing the game

Dye Lab has made a significant mark by redefining traditional African fabrics in a modern context. Could you share your vision for the brand when you first started, and how has that vision evolved over the years?

Before I started Dye Lab, I had another brand called Grey Projects that I ran for 10 years. Grey Projects was me trying to present the idea of the High Street brands I experienced when I lived in the UK like Topshop or Zara. In the course of trying to do that, I realised that the infrastructure in Nigeria was not set up for those sorts of brands. I faced importation and quality control issues and foreign exchange fluctuations. My tailors also struggled with trying to understand or produce the sort of quality that I wanted. So I decided to shut down because I realised that what I was doing was not Ideal for the environment in terms of all the different elements in the value chain and production. I genuinely thought I was out of fashion and needed to do something else, so I went into consulting for creative brands. But then the lockdown happened and I found myself out of projects due to shutdowns because

people were uncertain and hesitant about the future. Nobody was trying to invest in anything so I found that I needed to do something by myself.

At that moment, I realised I wanted to do fashion again, but it had to be locally done in every aspect. My fabrics were locally sourced, production and printing were locally done, and even the target market was local. They needed to understand it and for it to be familiar to them but presented in a contemporary way. That’s where Dye Lab came from. I experimented and made a few samples and I would wear them on Zoom meetings, and friends and clients would ask what I was wearing. I didn’t have a name for it at the time because I didn’t want it to be associated with me. But somehow, it developed a cult following that made me realise that there was something that I was building and I didn’t want to disappoint by not taking it seriously.

What has been the most fulfilling part of your journey as a fashion designer?

The most fulfilling part of the journey of Dye

Meet Rukky Ladoja, the creative director of Dye Lab, a small-batch production label that explores traditional artisanal techniques such as dyeing, weaving, embroidery, beading, and pottery. With a primary focus on clothing, Dye Lab experiments with handcrafted methods to create unique pieces. Under Rukky’s leadership, the brand emphasises craftsmanship and innovation, with plans to expand beyond clothing into other creative endeavours soon.

Lab is the synergy between my tailors and my dyers. It’s being able to communicate things to them that are not foreign to us all, and merging my own experiences with theirs—the traditional, the international and the contemporary into one product. It sounds easy but it isn’t. For example, I don’t batter with my dyers. Whatever they tell me in terms of costs is what I go with and that’s what informs the prices. The same goes for my tailors, who help me design the Agbadas because they have more knowledge as they’ve made thousands of Agbadas in their lifetime. Knowing that they have better insight than I do is a joy. It’s super fulfilling for me. Also, the fact that the product is sought after in places like Senegal, Cotonou, Ivory Coast, South Africa, Tanzania, and Kenya is extremely fulfilling. It’s designed and produced within the continent for the continent, and seeing the demand for it is truly rewarding for me.

Nigerian fashion has grown tremendously, both locally and globally. From your perspective, what trends do you see shaping the future of the industry, particularly with African fabrics?

For me. It’s that idea of looking inward and continuing to develop from what we find as familiar, what is natural to us, and what is beautiful to us. There’s a lot that is familiar that we take for granted and now we’re beginning to shine a more beautiful light on it and make it something more transcendent than it has ever been, and inculcating global fashion best on how Nigeria works.

Also, there’s a discourse around sustainability and what it means. For me, one of the most frustrating things is having to label myself as sustainable, when most of the things I’m doing are intricately just how we produce in Africa, Nigeria, and Lagos to be more specific. Our practices are fundamentally sustainable, we don’t have industrial-level production. We’re all hand-dyeing, and it’s all in small batches. So, we are fundamentally sustainable. But for the global best, you must be sustainable. It’s frustrating for it to be something that I have to continue to justify. I don’t want to justify how I’m sustainable. I just am. All my products are hand-dyed. Therefore, it can never be mass produced, it has to take time, so it’s never on any industrial scale. I am a pre-order brand, so you can’t go into a store and buy 20 of my pieces. You have to pre-order and it takes 15 to 20 working days to get your product which means there’s no race in what I’m doing.

I feel embarrassed almost saying it to you because I feel like that’s almost 50% of Nigerian brands. Everybody’s pre-order, handwoven or hand done. So it’s just so fundamental to how we work that having to answer to this name of sustainability is almost disrespectful to us as African brands, but here we are, right? We’re playing the game.

What would you say are some key lessons as a business owner that have been vital for you to learn in the industry?

I think one of the biggest lessons and please, if you don’t say anything else in this interview, I insist that you say this, is that as a creative person in the Nigerian creative industry, a support system and community is important. I run two brands

right now and can’t figure out how else I could have done it if I didn’t have a community with me. A lot of us as creatives, especially within the Nigerian African space, like to do things like you’re going to a secret place. We don’t want to tell anyone what’s happening until we’re ready to do the big reveal and that’s great. But I think that if we knew what the other side looked like when we lean into our friends, and people pour into our ideas and help us grow before they even come to fruition, it would be such a different experience.

I’ve done two different types of brands. I’ve done a brand where I did most of the work by myself, and I’m doing Dye Lab. We’re known for our global pop-ups in places like London, New York, Los Angeles, Amsterdam, Geneva, Ivory Coast, and Senegal. All of these pop-ups have only happened because somebody introduced us to a friend. None of that has happened because of a formal email. So for me, that idea of community is the biggest lesson I want to tell every creative person.

What advice would you give to young designers who are trying to balance tradition and innovation in the evolving fashion industry?

Your first idea will never be original. With your first thought, know that somebody else had it and has probably built on it. So be humble in your exploration and be open to the idea that you will never have enough understanding of the industry to come up with your first original idea. But if you keep going and you open up your ideation and design process, or share what you’re thinking, people will pour into you and you’ll be able to create original ideas.

One of the biggest lessons for me with Dye Lab has been collaboration. We have over 50 products, and only 20% are done in-house. We collaborate on shoes, our packaging, men’s wear, and woven products. Everything is a collaboration. Also collaboration means that you’re going further together. There should be honesty and joy in collaboration.

Interview With

Stylist,The Style Infidel

Tosin Ogundadegbe, also known as “The Style Infidel,” is a versatile fashion stylist, creative director, and consultant. He founded Style Infidel Studios and specialises in curating looks, enhancing personal and brand images through fashion storytelling, and personal styling for various occasions. His approach is rooted in using clothing to tell impactful stories and amplify style narratives for clients.

You have built a reputation for pushing the boundaries of fashion styling in Nigeria. How do you approach creating bold, trend-defining looks while staying true to personal aesthetics for clients?

I’m able to do this by understanding the importance of absolutely staying true to who I am, what my aesthetic is and what I know fashion to be. Over the years through a decade and three years, I’ve been able to understand, learn and unlearn that personal style does not necessarily have to cohere with what you do for your clients. My perspective on fashion can influence it, but not necessarily be what they would like. There was a point in my life where my style was very loud. It was pretty much avant-garde. I

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To be candid, I’m not a big fan of trends. I think it’s a concept devoid of freedom. Let people do and wear what they want! I think ‘trends’ are very limiting. It’s very restricting and it’s a fad. I’m a huge fan of classics because 20, 30, 40 years down the line, classics will remain classics

loved to play with colours and do a lot, and I loved the beauty of Carrie Bradshaw meeting John Galliano during his time at Dior.

But I sort of realised that over the years, that would probably only work for editorials or personal clients that were very fashionforward and had foresight with fashion. Through the years, my style has morphed. Now, I love very tailored garments, so you’re looking at my aesthetics being tied around the likes of Yves Saint Laurent, and Armani. It’s very clean and polished, Chanel technically. As much as I know people resonate with these clean and tailored looks even more, some people still want to be extra. This is why you are an image architect or fashion stylist. You have

to be able to listen to your clients and help them build the wardrobe of their dreams or help them through different phases of their lives when it comes to their wardrobe.

You’ve worked on countless editorial shoots, runway shows, and celebrity styling projects. Can you share a defining moment in your career where you felt Nigerian fashion was truly breaking into global consciousness?

I think from the very minute I started experiencing fashion online, which was like the era of Bella Naija and award shows like the Sound City Music Video Awards and the Hip Hop Awards. I can remember there was a time when it was just a lot of Nigerian designers on the red carpets. You would see the likes of Lanre Da Silva. There was a dress Tiwa Savage wore that I think was Toju Foyeh, and then there was Eclectic by Sasha and Tiffany Amber. It was just mind-blowing to see that we didn’t need to replicate what was happening at the Oscars or the Grammys. Nigerians were so proud to wear Nigerian designers and I think just the knowledge of that sort of made me want to even see more.

In the early days of my career, when I began shooting editorials, I observed how the clothing looked in photos. This experience strengthened my belief in the potential of Nigerian designers. I realised that they are grounded, open-minded, and willing to learn. They create clothes that are not only wearable but also photograph well in editorials. So I would say the period I shot editorials gave me that mindset as well. I mean, with editorials, they’re more fantasy. You can dream outside where you are. There’s more and you’re not restricted.

Looking at the future of Nigerian fashion, what trends do you believe

will dominate in the next few years, and how do you see stylists influencing these trends?

To be candid, I’m not a big fan of trends. I think it’s a concept devoid of freedom. Let people do and wear what they want! I think ‘trends’ are very limiting. It’s very restricting and it’s a fad. I’m a huge fan of classics because 20, 30, 40 years down the line, classics will remain classics. And with the influence of stylists in the idea of trends that you see around, stylists have the power to push whatever they want to. By including it in their clients’ lineup, they have more of a presence. But in the wedding space at the moment, you would see that petals and florals in general are really in. You’d see a lot of art deco chic, art paintings and all of that as well, but as I said, I’m not a huge fan of trends. I think with fashion in general, people are more experimental.

What advice would you give to aspiring fashion stylists in Nigeria looking to make their mark in a growing industry, both locally and internationally? The most important thing is to be your genuine authentic self and be open to learning. You have to read and learn. Learning never stops! Find your voice and what you believe in, you can’t keep jumping on every bandwagon you see. It’s good to have people you look up to, but don’t necessarily copy their work. That’s why I mentioned the importance of finding your unique voice and expressing your own fashion story based on who you are.

Grace Coddington is a stylist whose work I love, and she has helped me learn a lot about telling editorial stories. It’s very important to read, learn and open yourself to more knowledge. If it’s a business for you, it’s also important to equip yourself with more business knowledge.

12HOURS ISAAC JOHN with

LIL+: The Lost in Lagos Magazine is spending 12 hours with you while you style Lagos. Your day starts at 10 am and ends at 10 pm. Here is your itinerary:

10 am: You quickly grab breakfast at Botanikka as you head to your office: What/who are you wearing?

IJ: Easy! Culottes and a crisp oversized shirt from Dukun

LIL+: Noon: At the office, a client is waiting for you. They are attending Sweat It Out tonight and need you to style them. Their vibe is dark, grunge and gothic. What are you doing for them?

IJ: mhmmmm, Dark, grunge and gothic..... A little sexy lace top, midi-length tulle skirt and calf-length chunky boots.

LIL+: 1 pm: The girlies invite you out to brunch as they plan a slumber party. They’ve paid for your brunch and now they need your expert fashion advice. Which 3 designers are you recommending for them to check out and why? Also, you feel the need to give them extra styling tips; what are they?

IJ: Slumber party outfit...Banke Kuku, Lisa Folawiyo, and Tzar studios!

LIL+: 2 pm: You got a call. One of your international clients just got to Lagos. You’ve been expecting her. You both agreed to meet in an hour for lunch. It’s a lunch date. However, it’s a business lunch date so you head home to change. You have a brand and reputation to keep, duhh! Who/What are you wearing, and why?

IJ: duhhhh. I’m wearing an oversized structured doublebreasted blazer from ISAAC JON... like you said, I have a brand and reputation to keep. ��

LIL+: 3 pm: You meet her (your client) up at her residence in Ikoyi. She tells you about her wedding, and how the wedding look of her dreams is to be in the most elite, lush, and premium bridal look - but by brands that are either Black-owned or African. Headto-toe, you have to come up with this bridal look. You have over 2 hours, so you discuss your ideas over food and wine. What are you thinking?

IJ: Whew, this feels like I’m at the Olympics and I’m attempting

“To describe the Nigerian Styling scene, I would say it’s diverse, more aware, and rapidly evolving. I say this because - Now, more than ever, people actually understand the need for a stylist, it’s not enough to have a designer, you need a stylist who understands you, your personality, and your style. The stylist is then able to interpret all of these in every outfit that is put together.”

a long jump. Designers will be Ohlanna Bu Zikora, ISAAC JON, Yahaya, and Vicnate.

LIL+: 6 pm: You got a text that you’ll be going clubbing today after your dinner date. You knew about dinner, it’s the clubbing that’s news. However, you have to go to the gym for your quick workout sesh. What/who are you wearing?

IJ: I’m not really big on athleisure brands so I’ll stick to the pieces I wear to the gym from my wardrobe. A fitted tank top and short shorts, turtle neck, wide-legged pants etc.

LIL+: 8 pm: Dinnertime! Due to the short club notice, you pulled off a look that would seamlessly blend into the night: From plates and forks to playlists and floors. What/Who did you wear?

IJ: Something that transitions easily from Dinner to club would be a piece from Aso NG.

LIL+: 9:15 pm: Uh oh! You came across your friends, a guy and a girl, on your way out after your dinner date. They teased you about the total smoke show you went out to dinner with. Coincidentally, they are going to the club as the both of you in an hour...but they need your help in picking something out for the night. There isn’t really much time left, so you all go to one place to shop. Where did you go?

IJ: Lol @ the smoke but I’ll take it. We have to pray to God that Zinkata or Temple Muse is still open, but if they aren’t I’m sure I can cook up something from my wardrobe - Fashion after all is about saving lives.

LIL+: 10 pm: Clubbing at Zaza. You eventually decided to change your look to a full club fit. What/who are you wearing, and what are your friends wearing?

IJ: Lol, I’ve been seen at the club in a long trench coat before so be careful about that outfit change...I’m just kidding, Depending on my mood, I could be dressed in baggy boyish clothes or something fitted from Mugler. My friends? You’ll see them rocking their Sunday’s best from all the brands I’ve mentioned so far.

Urban Eco-Redefined

Circular Economy in Focus:

“SUSTAINABLE

FASHION – NIGERIA’S PATH TO A GREENER FUTURE”

Lagos Fashion Week has become a beacon of African creativity, innovation, and global collaboration, but its most transformative contribution lies in its leadership toward a circular and sustainable fashion economy. At the forefront of this mission is Green Access, an incubator for emerging talent that goes beyond aesthetics, reshaping how fashion is designed, produced, and consumed in Africa.

Green Access is more than just a talent discovery platform; it is a call to action. With the growing awareness of the environmental costs associated with fast fashion, Green Access is positioning African designers at the heart of the global shift towards sustainability. The initiative nurtures young, visionary designers committed to using fashion as a force for good, prioritising resource efficiency, biodegradability, longevity, and recyclability as the core tenets of their craft.

Since its inception, Green Access has discovered talents like Desiree Iyama, Kadiju,

Pettre Taylor, The FIA Factory, Ywandelag and Pepperrow, designers who are rewriting the narrative of African fashion by fusing sustainability with cutting-edge design. These Green Access alumni are not just participating in the fashion industry; they are pushing the boundaries, influencing global trends, and leading Africa’s contribution to the circular fashion movement.

A New Era: Green Access 2024 and the Rise of Eco-Conscious Design

As we look ahead to Green Access 2024, the momentum is palpable. The workshops have commenced, setting the stage for the

next generation of designers to redefine what fashion means in an age of climate crisis and environmental degradation. These sessions are not merely educational; they are transformative, focusing on principles of the circular economy, including upcycling, zero-waste design, and ethical production, equipping designers to create future-proof brands that respond to the demands of both the planet and discerning consumers.

From October 23rd to 27th, the spotlight will shine on the Green Access finalists during Lagos Fashion Week, featuring a collaboration with TOMS where their collections will be showcased on the runway. But this is more than a display of creativity; it’s a demonstration of Africa’s response to one of the most pressing issues of our time: fashion’s environmental impact. These designers will showcase innovative solutions, from the use of repurposed fabrics to low-waste designs, setting a new standard for sustainable fashion in Africa.

Lagos Fashion Week: A Catalyst for Change in the Circular Economy

The broader impact of Green Access is undeniable. Lagos Fashion Week, through its unwavering commitment to sustainability, is not just creating opportunities for designers, it’s leading a movement. With sustainability as a cornerstone of its mission, Lagos Fashion Week is proving that fashion can be both responsible and revolutionary.

Nigerian designers, supported by platforms like Green Access, are driving the shift away from fast fashion by embracing circular economy principles that prioritise local

sourcing, ethical labour practices, and ecofriendly innovations. These initiatives are helping to build resilient supply chains and empower local artisans, reinforcing the notion that sustainable fashion is not only environmentally sound but also economically viable, providing jobs and opportunities within local communities.

As Lagos Fashion Week continues to champion these causes, the movement toward a greener, more equitable fashion industry gains momentum. And with each passing season, more designers, brands, and consumers are joining this revolution—recognizing that the future of fashion is not just about style but about sustainability, responsibility, and positive impact.

The Future is Green

Sustainability is no longer an optional pursuit in fashion; it is the future. And Lagos Fashion Week, through Green Access, is leading Africa’s charge toward a circular economy—

where fashion doesn’t come at the expense of the planet, but instead, is a tool for social empowerment, environmental stewardship, and global change.

As the fashion world looks toward Africa for innovation, Lagos Fashion Week stands at the epicentre, driving a movement where fashion meets purpose, and where every design tells a story of responsibility, creativity, and change.

For more on Green Access 2024, workshops, and runway details, visit www.lagosfashionweek.ng and follow @lagosfashionweekofficial for live updates. Together, let’s shape a greener future for fashion.

“Fashion for the Future: Sustainability at the Heart of Lagos Fashion Week”

As Lagos Fashion Week approaches its 13th season, the platform has solidified its position as the cornerstone of Africa’s fashion landscape. At the helm of this institution is Omoyemi Akerele, Founder of Lagos Fashion Week and Style House Files, a fashion business development agency. In our conversation, she offers insight into how the pillars of community, collaboration, and co-creation have sustained Lagos Fashion Week’s success, the critical role of sustainability, and the future of fashion on the continent.

What inspired you to start Lagos Fashion Week and Style House Files?

The community we’ve built. From the community of teams we work with throughout the year to execute our initiatives, to the fashion community we’ve built over the last ten years, who show up for the shows, write about the work we do, and support us on our mission to create lasting impact.

Lagos Fashion Week has often attracted and showcased designers from across the continent, has this always been part of your vision?

Lagos Fashion Week was initially targeted at Nigerian designers but since our first season in 2021, it’s been important to provide opportunities for emerging and established talent across the continent to be supported at the varying stages of their existence. Our initiatives are designed and built on this premise. For example, our talent discovery platform formerly called Young Designer of the Year and rebranded Fashion Focus Africa was founded to scout and discover emerging fashion talent from across the continent. The finalists who emerge are put through a year-long incubator programme supported by mentors and business consultants to ensure they are building sustainable businesses, and they are given the opportunity to showcase at Lagos Fashion Week.

on emerging fashion talent. The idea is to encourage and educate budding designers, who are at the early stages of their businesses or looking to refine their processes on the need for economically, environmentally and socially sustainable fashion businesses. We’ve had the opportunity to work with designers such as Pepperrow, Maliko Studio, Lohije, Kadiju, Elexiay amongst others.

You have collaborated with online retail platforms such as Industrie Africa and Moda Operandi, allowing patrons to shop from designers that showcase at Lagos Fashion Week. How do these partnerships strengthen the vision of your business and are these partnerships the beginning of more to come?

Positioning designers for access to market opportunities has been a key objective for Style House Files & Lagos Fashion Week, since the platform’s launch in 2011. Ensuring African designers are able to leverage a globalised consumer landscape. The success of these showcases have reaffirmed the commercial viability of African brands at home and abroad, and we will continue to explore these partnerships in the future.

How has Lagos Fashion Week’s strategy of community, collaboration, and co-creation ensured its longevity and position as one of Africa’s leading fashion platforms?

To maintain these three strategic pillars for Style House Files and Lagos Fashion Week over the years, we’ve had to constantly reimagine how to engage the African fashion ecosystem in ways that generate lasting impact. Our ultimate goal is to support designers in building sustainable businesses that can thrive in the global fashion economy. This requires identifying the pressing needs of the industry and finding ways to close the gaps with the limited resources we have.

Woven Threads is a showcase created under the LFW brand, focused on sustainable fashion practices. Please tell us more about this annual event and how it came about.

In March 2020, the year of the pandemic - we launched Woven Threads, a first-of-its kind digital showcase in Africa that focused on circular design, traditional craft and the need to adopt a

more responsible approach to producing fashion on the continent. I’ve always believed fashion can be a vehicle for socio-economic change and empowerment. The value chain has the power to bring communities together but lacks transparency when it comes to the seemingly endless community of people who contribute significantly to designing, sourcing and producing the clothing we see on billions of people around the world. Their contribution to the design process reinforces our conviction that fashion can impact communities and change lives. Their model draws attention to the urgent need for an approach that ensures every hand must benefit creatively and commercially from the design. With Woven Threads, we work within our community to build lasting structures and proffer solutions that can help strengthen an ecosystem where everyone matters.

Can you tell us about the Green Access initiative and the importance of sustainability in fashion?

There has been a lot of conversations around sustainability in fashion for a few years now, however, the pandemic really exposed the inadequacies of the traditional linear economy that requires a continuous flow of resources, often sourced from far away areas of the globe, which in the long run, depletes natural resources and creates large amounts of waste. In addition, when a major disruption like the pandemic occurs, this linear model collapses, with local businesses lacking the resilience to recover. A lot of emphasis is being placed on adopting a local circular economy which aims at every level to reduce, reuse and recycle waste. It is for this reason we’ve been running the Green Access initiative for 4 years now, focused

You have multiple projects under Lagos Fashion Week such as Xretail, Green Access, and Fashion Focus, have these projects been instrumental in keeping the fashion week successful?

I would say that they are instrumental in ensuring the African Fashion industry reaches its full potential. There is a lot fashion can offer to the soci0- economic landscape of the continent, we know of the numbers - the global fashion industry is currently valued at 3 trillion dollars which equates to 2% of the world’s GDP. It is the 4th biggest sector, but Africa isn’t a major contributor to these numbers, there’s some work to be done to become big players, and that’s our focus -to identify those gaps and bridge them, through our initiatives so our communities can benefit across fashion’s entire value chain.

What has been the most rewarding part of your journey in establishing Style House Files and Lagos Fashion Week?

Without a doubt, the community we’ve built. From the teams we work with year-round to execute our initiatives, to the fashion community that has grown with us over the last decade. These people show up for the shows, write about our work, and support us in our mission to create lasting impact in the African fashion industry.

What are your future plans for Lagos Fashion Week and Style House Files?

Our goal for the next decade is to reinforce our commitment to the continent by adding value to creativity, developing knowledge-sharing platforms, and equipping the next generation with the skills and education needed to build sustainable businesses. Sustainability will remain at the heart of our work as we strive to create lasting impact for the African fashion industry.

Runway Rewind Comments

Oshobor’s SS22 Collection “na man you be” Lagos FW21

A collection that doesn’t define men but lets men define themselves. Audacious with the face mask and ingenious with Oshobor’s medium waste wool.

Kente Gentleman’s SS23 Collection, Lagos FW22

Boundaries and borders transcends on another with this unique design. “A woman wearing a suit” as he named it. Very practical for work and outdoor events. A woman wearing a stylish suit. Beautiful.

LFJ SS24 Collection, Lagos FW23

Redefining Femininity to be liberal, outgoing and Strong. It’s not only beautiful but realistic of the current Forth breaking era. Very convenient and intentional of the brand showcasing silhouettes in such interesting fashion.

Rendoll SS24 collection, Lagos FW23

Redefining femininity through colourful prints. It is both dramatic and cool. Very casual and upbeat. The fabrics look easy and breathable, very sophisticated and practical.

Algueye Dakar’s SS23 Collection, LagosFW22

This is a bold display of bright colours. It gives a majestic aura. Very true to the person who puts it on.

Munkus SS23 Collection, LagosFW22

Audacious. A striking mix of beauty and pleasure, telling of how vivacious this would make any woman it rests on. From the high waist corseting to the vibrant mix of strong ambiguous colours. Very Bold. Very Audacious.

Abigail Ajobi’s SS24 collection “ANTI-MUSE Lagos FW23

A Liberal piece. The knitted top ignites a modern self pleasing aura. A fierce way to step into any day. Head high chin up, shoulders back. Very beautiful, very audacious.

TJWHO SS23 Collection, Lagos FW23

Masculine, gothic, Strong and distinctive. It’s an intentional expression of wild fashion. Something so true of a very stylish man.

Imad Eduso’s SS24 Collection “Sisi” LagosFW23

A dreamy Professional Design. Something for everyone and every day.

Andrea Iyamah SS22 Collection, LagosFW21

Beautiful flowy, chic, vivacious gown. Strong elements of Audacious, resilient, powerful expression. Simple colours, easy rapport with the body. It’s simple, it’s sexy.

FRUCHÉ SS20 Collection, Lagos FW19

Bold red beaded skirt, illustrating the Bini people and their unique beading designs. This outfit is cultural and unique. A standout piece from all others in a sea of beauty and enigma.

CUTE-SAINT SS24 Collection, Lagos FW23

Limitless stylish man. Unbothered by his environment, living in a reality of calm and quiet. Just him, the waves, and comfort. A true fashionista.

Ugo Monye’s SS24 collection, LagosFW23

A refreshing, heavily detailed fabric, woven into a luxurious stylish outfit. An interesting shift from the remote African representation to style and elegance. Every motif Carries with it a story of African incredulity. Royal and elegant, that’s the style in-vogue.

Tokyo James’s SS20 Collection, Lagos FW20

Class, passion, Drive, this dress is for that woman who’s unstoppable. Rhythm. That woman who has it all together, the woman who knows what she wants and won’t sit around asking for it but will go out and get it at all cost. This outfit is unstoppable

ÀSSÀIN’s SS22 Collection, Lagos FW21

Red. Blood Red. Men didn’t look good in anything bright until this came along the runway. The easy on cape and the devilishly high shorts. Very intentional. Pairs well with a calm aura and defying personality.

AJANÉÉ SS24 Collection, Lagos FW23

A redefinition of Masculinity. Nothing is sexier than a man who is comfortable in his level of masculinity. It gives off a warm tone and vibrant energy. Very delicate, yet, very aggressive.

The Best of Street Style at Lagos FW

One of the highlights of Lagos Fashion Week is the street style—where attendees, influencers, and fashion insiders show off their unique looks. Away from the official runway, the streets surrounding Lagos FW are a platform for creative selfexpression. Over the years, Lagos has become known for its street fashion, where local culture mixes with global trends.

This photo-driven piece captures some of the best street style moments, showing how fashion evolves on the streets of Lagos, year after year. Let’s dive into the standout looks and trends that make Lagos FW street style unforgettable.

The Team Behind Lagos Fashion Week 2024

As one of Africa’s most anticipated fashion events, Lagos Fashion Week is not just a showcase of stunning designs and emerging talent; it’s a well-oiled machine powered by a dedicated team of innovators, strategists, and creatives. From the visionary leadership of Omoyemi Akerele to the tireless efforts of behind-the-scenes professionals, each member plays a vital role in bringing the event to life.

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Top Beans

Top Beans is a speciality coffee shop chain in Lagos offering premium coffee and delicious food. The spot is known for its cosy atmosphere and a menu that caters to coffee enthusiasts and casual diners alike.

1436, Sanusi Fafunwa Street, Victoria Island 17A, Ozumba Mbadiwe Avenue, Wings, Victoria Island t : 0811 588 8885

IG: @topbeans.lagos

Lagos Irish Pub

Lagos Irish Pub is a charming spot featuring a traditional wooden interior, live music, and an outdoor patio. Perfect for after-work drinks, enjoy a pint or a selection of original Irish whiskies while catching the game with friends or mingling with fellow patrons in a relaxed, friendly atmosphere.

Eko Hotels, Plot 1415 Adetokunbo Ademola Street, Victoria Island t: 0811 394 4300

IG: @lagos_irish_pub

Escape Room 33

Escape Room 33 provides teambased, immersive escape games where groups of 4-10 solve puzzles and complete challenges within an hour. With captivating themes and settings, it’s designed for friends, family, and co-workers to enjoy a fun, engaging experience.

Silverbird Galleria, 133 Ahmadu Bello Way, Victoria Island t: 0704 700 0433

IG: @escaperoom_33

Sora Lagos

Sora Lagos is a vibrant Asian restaurant featuring a restaurant, lounge, and sunset bar, offering a unique dining experience. It provides a blend of exquisite cuisine and scenic views.

15th floor, Trinity Towers, Chief Yesufu Abiodun Oniru Road, Maroko t: 09081900900

IG: @soralagos

Lagoon Breeze

Lagoon Breeze Restaurant, located by the pool at Eko Hotel, offers a relaxing dining experience with views of the Atlantic Ocean. Known for its grills, suya, and pizzas, it features a casual, alfresco setting with friendly service.

1415 Ahmadu Bello Way, Victoria Island t: 0201 2772700

Ata Rodo

Atarodo offers a vibrant dining experience that blends Afro-centric food culture with family recipes. Created by a British Nigerian chef, the menu features dishes like plantain coquettes and Asun pizza, each celebrating the rich heritage of Nigerian cuisine with a contemporary twist.

Plot 1415, Adetokunbo Ademola Street, Victoria Island t: 12772700

IG: @atarodorestaurant_ekohotels

Kuramo BLD

While watching a game on one of Kuramo BLD’s huge plasma screens, you can enjoy the best buffet in Lagos! Feast your eyes on a cornucopia of mouth-watering continental and local Nigerian dishes arrayed buffet-style.

Plot 1415, Adetokunbo Ademola Street, Victoria Island t: 0810 008 7655

RED Chinese Restaurant

RED Chinese Restaurant and Lounge offers a unique dining experience, transitioning from an authentic Chinese restaurant by day to a vibrant lounge by night. Situated on the rooftop of the Convention Centre, it boasts breathtaking views of the Atlantic.

Eko Hotels, Adetokunbo Ademola Street, Victoria Island

IG: @red_chinese_restaurant t: 12772700

Crossroads

Offering a vibrant atmosphere, Crossroads serves a variety of traditional Mexican dishes like tacos, enchiladas, and hot plate fajitas. With the longest bar in Lagos, Crossroads features an extensive selection of exotic beverages, making it a favourite for food and nightlife enthusiasts.

Eko Hotel And Suites, Adetokunbo Ademola Street, Victoria Island t: 12772700

IG: @crossroads_texmex

Gael

Gael is a contemporary fashion store known for offering stylish, curated collections for modern individuals. The brand focuses on delivering high-quality, trendy pieces that blend sophistication with everyday wearability.

270, Ozumba Mbadiwe Ave, Eti-Osa t: 0909 999 9080

IG: @gaelshopng

Social

Lost In a City IG: onome.ejenavi

TOP 10 LEADING FASHION BRANDS IN NIGERIA

Nigeria’s fashion scene is thriving, with local brands making waves both at home and internationally. From intricate hand-embellished pieces to bold, modern designs, these brands are pushing boundaries and setting trends. Here’s a look at 10 of the leading fashion brands that are defining style and craftsmanship in Nigeria today

Lisa Folawiyo

Lisa Folawiyo is a luxury fashion brand known for its exquisite craftsmanship, specialising in intricate hand embellishments and beadwork. Their designs blend opulence with a modern edge, creating elegant, sophisticated pieces. What sets the brand apart is its commitment to transforming fashion into art, offering a unique way for individuals to express themselves through luxurious, handcrafted creations.

1 3

t: +2348033085416 w: lisafolawiyo.com IG: @lisafolawiyo_studio

Banke Kuku

Banke Kuku is a luxury brand known for its vibrant textiles and unique fusion of African and Western influences. Focusing on silk fabrics with bold digital patterns, the brand creates stunning loungewear, kaftans, and slip dresses designed to flatter all body types. With a focus on craftsmanship and cultural heritage, Banke Kuku’s designs have gained global recognition, featuring in Vogue and worn by celebrities like Michelle Obama and Tiwa Savage.

t: +2348182430608 w: bankekuku.com IG: @bankekuku

2

This is Us is dedicated to showcasing high-quality designs using locally sourced materials and sustainable processes. Their standout Funtua project features indigodyed cotton, woven in Katsina and hand-dyed at the historic Kofar Mata dye pits in Kano. The brand is known for its iconic “This is Funtua” tees, Uniform live/work wear, and a host of other collaborative creations, blending tradition with modern functionality.

t: +2347034291948 w: thisisusworld.com IG: @thisisusng

This is Us Ara

Ara is a premier Adire ready-to-wear brand that blends traditional Nigerian artistry with contemporary fashion trends. Known for its intricately designed fabrics crafted by skilled artisans in Osogbo, each piece is hand-drawn and hand-dyed to produce vibrant, stunning patterns. From Adire dresses to comfortable matching sets and colourful trousers, Ara beautifully showcases the richness of Nigerian heritage.

t: +2347071654772 w: aralagos.com IG: @ara.lagos_

4

Dye Lab

Dye Lab, founded by Rukky Ladoja, is a socially conscious fashion brand committed to zero waste and supporting local craftsmanship. Known for its masterful use of intricately dyed Adire fabrics, Dye Lab offers a range of artisanal yet functional garments, including kimono pieces, agbadas, and vibrant printed shirts and culottes. With a growing international presence, the brand has distinguished itself in Nigeria’s fashion landscape.

t: +2347087264853 w: dyelab.com IG: @dye_lab

Orange Culture

Orange Culture, launched by Adebayo Oke-Lawal in 2010, is renowned for its blend of Nigerian-inspired prints with universal streetwear silhouettes. The brand challenges traditional gender norms with its androgynous designs. Orange Culture stands out for its innovative use of fabric and colour, merging African heritage with contemporary style. Achievements include collaborations with global brands, features in prestigious publications, and a notable appearance at New York Fashion Week. w: orangeculture.com.ng IG: @orangecultureng

Emmy Kasbit is a sustainable fashion brand renowned for its use of Akwete, a handwoven artisanal textile crafted by a team of women at the Emmy Kasbit Initiative empowerment platform. What sets Emmy Kasbit apart is its commitment to preserving culture, eradicating poverty, and promoting liberty through fashion. Each piece reflects a dedication to sustainability and cultural storytelling, making Emmy Kasbit a trailblazer in ethical fashion.

t: +2348025576579 w: emmykasbit.com IG: @emmykasbit

Atafo, led by visionary designer Mai Atafo, is a leading African fashion brand renowned for its expertise in menswear, womenswear, and bridal garments. The brand is celebrated for its modern reinterpretation of traditional Nigerian attire, offering bespoke tailored garments, elegant wedding gowns, and ready-to-wear collections. Known for meticulous craftsmanship, clean cuts, and impeccable fit, the brand has cultivated a sophisticated national and international clientele.

Ugo Monye Clothing is a renowned menswear brand, celebrated for its bold avant-garde designs and haute collections that blend traditional African elements with modern sophistication. The brand’s innovative KONIPARI collection exemplifies this approach, offering versatile, multi-styled pieces, merging regal elegance with eclectic flair. Ugo Monye’s commitment to originality and innovative African fashion sets the brand apart, with a mission to elevate African fashion globally.

t: +2347045451086 w: ugomonye.com IG: @ugomonye.official

6 8

OBIDA is a brand committed to celebrating West African culture through sustainable designs made from 100% Nigerian Funtua cotton. Their pieces showcase African excellence by blending tradition with innovation, supporting local artisans, and embracing eco-friendly practices. What sets OBIDA apart is its dedication to crafting conscious, culturally rich creations that reflect the beauty and heritage of West Africa.

t: +2347062428236 w: atafo.africa IG: @atafo__ 10

t: +2347025005872 w: obidaculture.com IG: @obida.culture

Emmy Kasbit
Atafo
Ugo Monye
Obida

CRÉME BRULEE PEANUT BUTTER

Ingredients

250 ml Milk

200 ml Heavy Cream

80g Egg Yolk

60g Sugar

50g Peanut Butter

0.1g Vanilla

1 stick Cinnamon

50g Brown Sugar

Instructions

Combine the cream and milk in a saucepan with a cinnamon stick and vanilla. Heat it to 80°C.

In a separate pot, whisk the egg yolks and sugar for 2 minutes. Then add peanut butter and whisk the mixture for 1 more minute.

Remove the cinnamon stick from the heated cream and strain it.

Slowly add the heated cream to the peanut butter

mixture, whisking continuously to temper the mixture.

Once combined, strain the mixture and pour it into glass bowls. Then, place the glass bowls in a baking sheet and add some water to the sheet.

Bake for 30 minutes at 160°C.

After baking, refrigerate the brulees for 2 hours. Then, add brown sugar on top and caramelise the sugar with a blowtorch.

Biography

From studying management in Lebanon to becoming an international chef, Georges Sakr has travelled across several continents, sharing his culinary artistry and passion for the culinary arts with audiences worldwide. His journey began with a simple yet profound curiosity about his grandmother’s remarkably flavorful dishes, which ultimately ignited his pursuit of a rewarding career as a globally renowned chef. Although he started out in service delivery and hotel management, Georges has since catered to some of the most refined palates, having worked in luxury establishments and served high-profile individuals, including Lionel Messi. Now based in Nigeria, Georges contributes to the African culinary scene as the Executive Chef at Zaza and Boho, bringing his international flair to local tastes.

e:

CROQUETTES SALMON BITES

Ingredients

350g-400g Overcooked Rice (Arborio Or Round Grain)

300g Salmon (Sea Bass, Trout Or Sea Bream)

1 Hard-Boiled Egg

1 Finely Chopped White Onion

1 Lemon - Zest

1 1/2 Tablespoons Chopped Parsley

Salt And Pepper To Taste

6 Tablespoons Of Olive Oil

Oil For Frying (Oil Bath)

11/2 Tablespoon Grated Parmesan (Optional)

White Flour

Egg

Panko Breadcrumbs

Juice For Steam Cooking:

500 ml Of Water

150 ml Demi-Dry White Wine

1 Tablespoon Black Peppercorns

3-4 Bay Leaves

Instructions

Cook the Salmon:

Use a steamer pot or try this technique: Put all the mentioned ingredients on “Steam Cooking” and when it starts to boil, let it boil for 10 minutes.

Place a bowl, with the hole face down, in the middle of the pan, a sheet of parchment on it and the salmon on top. Season with salt and pepper, cover with aluminium foil and cook for 10-12 minutes.

The salmon must remain pink in the middle; it must not be completely cooked. When it is ready, let it cool completely.

My Lebanese Number: Croquettes: Saute the onion in the olive oil, stirring continuously,

especially at the edges, until it is translucent, approximately 4-5 minutes. Then, strain the oil well.

In a bowl, combine the cold rice, crumbled salmon, grated egg, cooked onion, parsley, lemon zest, salt, and pepper. If using, add the Parmesan. Mix everything thoroughly and refrigerate for 30 minutes.

Frying:

Heat the oil in a pan and shape the salmon into balls.

First, coat the balls in white flour, then dip them in beaten egg mixed with salt and pepper, and finally coat them in breadcrumbs.

Roll the balls once more in your hand and fry them until they are golden brown. Enjoy!

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TAWARI, JOURNEY TO X: Impact in Africa’s Lifestyle & Tourism Markets

he global lifestyle and tourism market has proven to be one of the most resilient and biggest sectors. According to the World Travel & Tourism Council, the industry grew by 22% in 2022, contributing $7.7 trillion to the world economy In Africa, tourism alone contributed $183 billion to the economy in 2023, and the market is projected to grow significantly in the coming decade as Africa positions itself as a key player in the global tourism landscape

Lost in a City, known for its tourism insights and lifestyle experiences, has been enabling discovery through its platforms and events for 14 years. In November 2022, they took a bold step by launching their tech arm, the Awari App. “This innovative platform, dedicated to the lifestyle and tourism industries, connects users with the rich, vibrant pulse of Lagos and Abuja while offering a comprehensive suite of tools that small and mediumsized businesses (SMEs) need to succeed” - Tannaz Bahnam, Founder and CEO, the Awari App tells us.

Coupled with Africa’s booming lifestyle industry—which includes hospitality, food, beauty, and wellness—the growth opportunities are immense. However, many small lifestyle businesses across the continent struggle with visibility and customer retention. Awari steps in to solve this problem by providing a

powerful platform that bridges the gap between these businesses and their target audiences. Using data-driven insights, Awari helps SMEs such as restaurants, beauty salons, and retail stores improve their service delivery, build customer loyalty, and process transactions seamlessly.

Awari is more than just a discovery tool— it’s a growth accelerator for businesses. The platform enhances visibility across the hospitality, retail, beauty, and wellness sectors, connecting businesses with a broad customer base. Awari provides SMEs with user-friendly tools for managing customer relationships, including loyalty programs and sales-driving features, while collecting valuable customer data. This data-driven approach helps businesses stay competitive in a digital-first world by tracking customer preferences, refining marketing strategies, and optimising services. In Africa’s lifestyle market, digital tools have already contributed to a 30% increase in customer engagement for small businesses, and Awari is set to amplify this impact even further.

Enhancing User Experiences

For users, Awari is a lifestyle companion that enhances how people interact with their cities. Whether it’s discovering new restaurants, exploring cultural landmarks, or staying updated on local events, Awari offers personalised recommendations and curated guides to amplify city exploration.

The platform is designed to make it easier for users to experience the best their city has to offer, fostering deeper connections with local businesses and communities. Available on iOS, Google Play, and as a web app, Awari ensures that users and vendors alike have seamless access to the platform’s features. By merging technology with lifestyle and tourism, Awari is setting new standards for how individuals and businesses can thrive in urban ecosystems.

Awari x Vision for Global Impact

Awari’s journey doesn’t end with Nigeria. As part of its long-term vision, the platform is focused on scaling its operations across emerging markets, leveraging the growing demand for digital lifestyle solutions. With Africa at the heart of its expansion strategy, Awari is eyeing broader markets in the Middle East, tapping into the $275 billion tourism industry, and expanding into other vibrant cultural hubs where lifestyle businesses are key to economic growth

Awari’s mission is clear: to become the leading platform redefining discovery for users and businesses in emerging lifestyle and tourism markets. As it continues to innovate and expand, the Awari App will play a critical role in driving economic development and supercharging lifestyle experiences for users around the world.

For more information, visit Awari App.

LOST IN NIGERIA

Lost in Nigeria? No worries, as we’ve got you covered. Explore the diverse and captivating points of interest scattered across the country, curated just for you. Whether you’re seeking cultural immersion, outdoor escapades or culinary delights, we handpick a selection of upcoming experiences for you to discover and indulge in every month.

Celebrate Nigeria’s independence and cultural diversity at Lagos Freedom Fest 2024, a vibrant live music and cultural event hosted by Tenstrings Music Institute and Freedom Park Lagos. Expect incredible performances from Tenstrings’ top 10 talents, alongside other fast-rising stars, in an Afrocentric yet cosmopolitan atmosphere. The event is free, however, entry into the park is just ₦1000 per person.

1st October - Lagos

The CIPM International Conference and Exhibition 2024 is a must-attend event for Human Resource professionals. This platform provides valuable insights into global and national trends, led by thought leaders in HR. With an emphasis on Nigeria’s Labour Law, business acumen, and the vital connection between academia and the workforce, this conference ensures you’re equipped with the tools to lead in a fastevolving business landscape.

14th - 17th October - Abuja

A dynamic showcase of Africa’s most innovative designers, the Lagos Fashion Week celebrates creativity, craftsmanship, and style. With runway shows, masterclasses, and exciting networking opportunities, this event brings together industry leaders, fashionistas, and emerging talents to inspire the future of fashion. This year promises to push boundaries, combining traditional African aesthetics with modern design trends to make bold fashion statements.

23rd - 27th October - Lagos

Africa Cyber Security Expo 2024

Held at the Muson Centre, the Africa Cyber Security Expo showcases the latest tools and strategies to safeguard against cyber threats. With expert panels, live demonstrations, and invaluable networking opportunities, this expo is a must for professionals, enthusiasts, and anyone curious about cybersecurity.

29th October - Lagos

Lagos Freedom Fest 2024
CIPM International Conference and Exhibition 2024
Lagos Fashion Week 2024

Photo of The Month

OSHOBOR

Compelling Images from Nigeria

OSHOBOR tells deep-rooted stories about emotions, contributing to the push against toxic masculinity and exploring the rich cultural heritage of Nigeria, especially the home state of Edo. A vivid imagination of what a modern-day audacious Edo man would love to be seen in, in place of the typical Buluku skirt.

ABOUT THE PHOTOGRAPHER

Victor Akhere’s photography is rooted in evoking powerful emotions that speak to notions of vulnerability, identity, and belonging. His journey into the visual arts was inspired by working on family photo albums with his father, whose own career as a photographer deeply influenced him. Akhere captures bold, raw, and intimate images that often explore human connection and cultural identity, focusing on natural beauty and the often-overlooked aspects of everyday life. His use of strong imagery, colour grading, and composition transforms ordinary moments into profound visual statements.

IG: @victorakhere

Abuja

SPOT REVIEW: NKOYO TOP 5 LEADING BESPOKE DESIGNERS IN ABUJA

INTERVIEW ALEXANDRA OBOCHI

Jehoada Adamu’s love for fashion began early, inspired by icons like A$AP Rocky, Kanye West, Tyler the Creator, and Chris Brown. His journey into fashion influencing happened organically, as he began sharing his fits on Instagram. The major turning point came during the COVID-19 lockdown, where he used the opportunity to create more content with the clothes he already had. Since then, Jehoada has built a growing community and continues exploring his fashion niche.

7 QUICK STYLING HACKS & WARDROBE FIXES EVERY GUY SHOULD KNOW

1. Accessorising: No matter how simple your fit is, with the right accessories you will look great.

2. Loose Or Fitted Pants (Not Skinny): These always give a good flare and compliment your body shape when worn correctly.

3. Colours: Step out of your comfort zone and play with colours, they attract and amplify your style.

4. Find Your Style: Everyone has a style that suits them better. It could be streetwear, minimalist style, formal, or old money. Just find yours and work with it! But I advise being versatile.

5. Confidence: You need confidence in fashion, it shows when you are not confident in your fit.

6. Shoe Rotation: You don’t need a lot of shoes unless you can afford them. However, if you can’t, make sure you invest in the right shoes that you can use for rotation. For example, air forces, loafers, boots, and Jordan 1s create a good shoe rotation that helps keep your style clean every time.

7. Proportions: Understanding your body type is crucial. An outfit may look good, but it might not suit your physique. Know what complements your body.

Pro tip: Hygiene and Clothing Care: Always take care of your clothes by washing them the right way to maintain their quality. Also, take care of yourself from your hair to your nails, teeth, and scent - it’s all part of fashion.

Lost In Abuja City Rep.

IG: @sunshine_the_billionaire

TOP 5 LEADING BESPOKE DESIGNERS IN ABUJA

Abuja has become a vibrant creative hub, and its fashion industry is no exception. Home to some of Nigeria’s most innovative and trendsetting designers, the city showcases an eclectic mix of luxury, bespoke tailoring, and culturally inspired pieces.

Here, we explore five leading fashion designers in Abuja, each offering something unique and remarkable to the fashion scene.

Vodi Tailors

Founded by Seyi Adekunle in 2001, Vodi Tailors has established itself as one of Africa’s leading menswear brands. Initially focusing on boxers and shirts, the brand has expanded to offer a wide range of clothing, including suits, kaftans, and custom uniforms. Adekunle’s passion for African fashion, infused with a Western touch, sets Vodi Tailors apart in the Nigerian fashion industry. Renowned for its exceptional craftsmanship and use of high-quality fabrics, Vodi Tailors offers a distinctive blend of traditional African styles and modern tailoring techniques.

IG: @voditailors

Kathy Anthony

Founded by Oluwatoyin Iwukemijika in 2010, Kathy Anthony has become a household name, especially among brides looking for exquisite wedding gowns and couture. With a background in the corporate world before venturing into fashion, Oluwatoyin has successfully combined her love for fashion with business acumen. Kathy Anthony is revered for its use of Ankara, lace, and Aso Oke fabrics, transforming traditional materials into modern masterpieces. The brand specialises in bespoke and ready-to-wear tailoring, and clients are often left in awe of the intricacy and attention to detail in every piece.

IG: @kathyanthony

Mudi Africa

Mudi Africa, helmed by Clement Mudiaga Enajemo, is a fashion powerhouse with strong roots across Africa. Known for its luxurious and elegant designs for men, the brand has become a symbol of sartorial excellence. Mudi Africa has garnered international acclaim for its sleek, polished, and distinctively African style. The brand creates pieces that evoke grandeur and sophistication, making it a favourite among high-profile clients and fashion enthusiasts. Whether it’s an elaborate Agbada or a finely tailored suit, Mudi Africa ensures that every man feels like royalty in his clothing.

IG: @mudiafrica01

Dzyn Couture

Founded by sisters Ogwa Iweze and Ofure Adive in 2005, Dzyn Couture has risen to prominence as a go-to brand for bold and stylish African-inspired fashion. Known for their seamless fusion of Nigerian culture and contemporary aesthetics, Dzyn specialises in creating affordable luxury pieces for women. Their collections feature vibrant prints and structured silhouettes that embody sultry yet sophisticated designs, giving the modern woman confidence and elegance. Dzyn continues to make waves in both the local and international fashion circuits, offering timeless and versatile pieces for fashion-forward women.

IG: @dzynbabe

Ebewele Brown

Known for his luxurious African attire for men, Ebewele Brown Oserhiemen has captivated Abuja’s fashion elite since launching his brand in 2012. Starting in Benin City, Ebewele Brown relocated to Abuja, where his designs have become synonymous with quality craftsmanship and innovation in menswear. His attention to detail and mastery in creating traditional Kaftans and Agbada with unique fabrics have made his brand a favourite among media personalities and influencers.

IG: @ebewelebrown

SPOT REVIEW

NKOYO

Stepping into Nkoyo at Ceddi Plaza is like walking into an African fashion editorial. The vibrant colours, rich patterns, and artful design transport you into a world where fashion and food merge effortlessly.

The décor boasts colourful African prints, art decors, bamboo structures, and lush greenery, a perfect ode to the continent’s heritage. Each table is set with bold textiles, echoing the high-fashion allure of traditional fabrics, while the space itself feels like a runway of Afrocentric elegance. Nkoyo captures both the eye and the taste, where African fashion inspiration meets culinary mastery.

A visit to Nkoyo is akin to wearing a well-tailored, vibrant Ankara piece—bold, unique, and timeless. The restaurant isn’t just a place to eat, it’s a stylish experience that lets you savour the elegance of African design while indulging in flavorful Nigerian dishes. Whether you’re a fashion enthusiast or enjoy good food, Nkoyo’s sophisticated yet authentic atmosphere makes it a must-visit for the styleconscious foodie.

Upon arrival, I was promptly ushered to my table by a warm and professional waiter, dressed in African print shirts paired with classic bottoms. The space blends a well-lit, airy section with an intimate interior where wooden perforated cubicles offer privacy and cosy charm. I sat in the brighter area and ordered the Nkoyo Punch, a refreshing mix of watermelon, pineapple, and orange.

For my main course, I ordered Ekpangnkukwo, a southern Nigerian delicacy of grated cocoyam wrapped in banana leaves, paired with periwinkle and boneless fish. The dish had the perfect balance of spices, and the attentive service was a delightful touch. The staff checked in halfway through the meal, ensuring everything was up to standard.

Nkoyo’s ability to seamlessly blend Afrocentric decor, fashion, and culinary artistry is remarkable. Their winery and art-filled space make it an ideal spot to unwind, whether solo or with company. With meals that are as affordable as they are delicious, Nkoyo remains a top recommendation for a fashionable yet authentic dining experience in Abuja.

Overall, the space elegantly combines African fashion, art, and cuisine. The restaurant’s layout, attentive service, private seating areas, and ambience make Nkoyo an ideal destination. With reasonable prices and consistently high quality, it continues to be a standout choice in Abuja’s culinary scene.

Nkoyo Abuja

Ceddi Plaza, 264 Tafawa Balewa Rd, Central Area, Abuja

t: 0209 291 4917

IG: @nkoyo.abuja

While waiting, I was served crispy potato chips.

Average Price For Meal: ₦10,000

Value for Money:5/5

Comfort: 5/5: Fashionable and well-lit, beautiful ambience

Service: 4/5- Great service, friendly and attentive staff

Overall Rating: ������

Good for:

Solo dining Group hangouts

Unwinding in the evening

Private Events

NDIICHE is known for preserving Igbo culture through fashion. How do you incorporate traditional Igbo elements into contemporary designs while keeping them relevant to modern-day fashion trends?

The idea of NDIICHE is to preserve culture. It’s based in Igbo tradition and this cultural preservation is reflected in the name of the brand, the name of the clothes and collections. People often think that Adire is only from Yoruba culture, but it is used across Africa, including the Igbo ethnic group so we use it in our designs. We keep them contemporary, however, we don’t follow trends. We tend to set our own trends.

Sustainability is a core part of your brand. How do you approach sustainability, especially in an industry that is rapidly evolving?

Sustainability is very expensive. For a small brand like mine, sustainability is hard to keep up with. Before we go to the market to get materials, we ask ourselves questions like what becomes of this material when discarded? What will it do to the earth? What will it do to our seas? We have to really think and be thorough about all of these things before purchasing a fabric. That is one of the reasons why we decided to go the route of making our name print, and making all of our core pieces using the Batik method. We ensure that other materials that we use are biodegradable and 100% cotton. That’s how we approach sustainability.

Inclusivity is central to NDIICHE’s ethos. How do you see inclusivity shaping the future of Nigerian fashion?

I think inclusivity is the future of Nigerian fashion just because when you include everybody, there are more ways that more ideas can come in. There are more ways that people can see clothes on different people, understand how well they sit on different body types, and that people can evolve and think up fashion in newer ways and newer lights. Fashion should be able to bring people together so it’s better for us as a people to lean into inclusivity.

Are there any fashion icons or cultural figures from the Igbo or Nigerian fashion scene that inspire your work?

Not any right now. I realised that there are so many stories that go untold that I had to take my time to learn because we’re losing our tradition and losing our stories because they were not written down. Our stories were passed in an oral manner. There’s no one to teach me those stories so I have to go searching for them. I would love to have an Igbo fashion icon to be honest but I’m still searching for one.

Nigerian fashion is receiving increased global recognition. How does NDIICHE contribute to this growing global narrative, and what do you think the world can learn from traditional African fashion?

I hope to contribute in a bigger and better way as NDIICHE grows. I hope that people will understand the stories we’re trying to tell and

the narratives we’re trying to push because it’s very important to keep the Igbo culture alive. I think the world can learn to be more sustainable, the world can learn to be more inclusive, and the world can learn about cultural preservation. In terms of playing on this field, I’m not the only one here. There are so many of us now and we’re doing the same thing so I think the world can listen and understand the stories that we’re all trying to tell.

‘‘
Fashion should be able to bring people together so it’s better for us as a people to lean into inclusivity

Alexandra Obochi is a multidisciplinary creative based in Abuja. She is the founder and creative director of NDIICHE, known for preserving Igbo culture through fashion. Her work also encompasses different aspects of creativity, such as photography, creative direction, influence, and content creation.

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