Marketing Plan Launch Strategy:
-Mixer, Performance, and workshop with Broadway stars and professional industry makeup artists. Also, a contest for schools to attend the event for free and receive free products
Digital:
-Social Media- using own social media with sponsored posts, using influencers from event to promote, thespian troupes -Banner ads- on websites like Theater Mania, Broadway World, Thespians -Mobile- on Spotify
Traditional:
-Print- Posters around the city for brand launch, at Thespian events. Booklets sent out to schools
Outreach:
-Thespian conferences, SETC, NETC, NWTC, SWTC etc., Prominent schools, Broadway influencers
Platforms:
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-eCommerce -On ground for special events
