Bulgari Hotels Brand Equity

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KEY SUCCESS FACTORS CUSTOMER SERVICE Customer service is integral to the success of a resort operation. The front desk representative is the first point of contact and the service they provide leaves the first and last impression. Therefore, staff needs to be knowledgeable as well as friendly. From every area of the resort experience – whether it’s at the spa, restaurant, bar, or concierge – service needs to be impeccable. LOCATION Resorts are able to thrive when they offer their guests unique experiences. One way to provide that uniqueness is through location. When resorts are placed in different geographic locations – guests are able to book their stay in an area in which they can experience. AMENITIES The customer chooses the hotel or resort based on the assortment of top quality amenities such as the spa, bar, restaurant, personalized rooms and suites. This is chosen by not only the travelers but the locals as well.


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