KOTA OFFICE DESIGN SPACE
James Turrell
‘‘Blade Runner 2049” (2017) + ‘‘Blade Runner ” (1982)
James Turrell is an American artist known for his works within the Light and Space movement. His light installations deppicted here from his exhibition at Pace Gallery from February 11 - August 14, 2020 inspired the circular light motif in the Kota logo design. Continuing this circlular form throughout the design unifies the office space and conveys the ideology of technology used for creativity which the Kota brand represents. The use of accent neon LED lighting will be integrated into the design, drawing upon the lighting within the existing Kota brand signature which will be offset by the muted colours and grey neutrals utilised in the colour palette.
The Blade Runner films informed the designs understanding of a technological dystopia, the opposite concept of the design in which a utopia is achieved through technology. By examining the cultural repsentation of technological advancement through the lens of film media, a greater understanding of the societal fear of science and technology dystopia was formed. Close analysis of what the utopia is not helped to ascertain what it would mean. Aesthetically, the industrial futuristic material choices of metals, concrete and lighting will be implemented within the space but fashioned within the framework of a utopian society. In this way, the concept of a futuristic utopian society was represented.
WHITEHOUSE INSTITUTE OF DESIGN
MARO STUDIOS
Concept Inspiration
Photography by Griffiths, D (2020)
MARY SALDEVAR
18
